Digital Marketing Master

This episode marks that start of the archive edition series of the Digital Marketing Master Podcast. Through this series we’ll take a look back at the wisdom shared by our guests in these unpublished episodes.

In our first installment of Digital Marketing Master Archive Edition we join host Abby Martinez in an insightful conversation with Demi Lin, Vice President of Global Strategy and Development at Axalta. Demi shares her journey from China to the United States and her extensive experience in the chemical industry. Discover how Demi navigates the complex world of B2B marketing, tackles challenges in engaging diverse target audiences, and sheds light on the importance of balancing short-term tactics with long-term strategic goals, especially in the era of digital transformation.

Join host Abby Martinez in a riveting conversation with Doug Vosik, Senior Vice President of Marketing Communications and Ticketing for the Houston Texans. Discover how Doug's nontraditional career path led him to the heart of NFL marketing. From leveraging digital platforms to building emotional connections with fans this episode offers valuable insights into the dynamic world of sports marketing. Tune in to gain strategic perspectives and learn how the Houston Texans tackle marketing in the digital age.

In this episode of Digital Marketing Master, our host Jeff Hendricks engages in a captivating conversation with the seasoned marketing professional, Eva Braiman. With over 25 years of experience, Eva shares her fascinating journey from the dawn of the digital age to the current era of generative AI and ChatGPT. Together, they delve into the challenges and opportunities in marketing, discussing mistakes to avoid and key strategies for success. From the evolution of creative assets to the importance of a unified customer experience, this episode is a treasure trove of insights for marketers at all levels.

Join Abby Martinez in an insightful conversation with Craig Moore, Director of Marketing and Branding for Credit Acceptance, as he shares his unique journey from law school to the world of digital marketing. Discover how Craig's legal background intersects with marketing innovation, shaping his role as a valuable bridge between the legal and marketing teams. Gain valuable insights into the evolving landscape of social media, digital marketing, and the critical role legal experts play in ensuring compliance and trust.

Join host Abby Martinez in an enlightening conversation with Janet Monkres, Marketing and Sales Director for Senior Living Community, on the Digital Marketing Master podcast. Janet shares her remarkable journey from graduating with an undergraduate degree in architecture to working with major retailers like Target and Louis Vuitton. Discover how her path led her to the world of senior living communities, where she now applies her marketing expertise. Gain insights into the importance of connecting with the senior audience and using technology to enhance their lives. This episode is filled with stories of passion, adaptation, and the impactful intersection of design and marketing.

Join host Abby Martinez in an inspiring conversation with Sheena Hakimian, Director of Digital Marketing for Condé Nast on the Digital Marketing Master podcast. Sheena shares her incredible journey from college to a decade at Condé Nast, discussing the power of manifesting dreams, building confidence, and finding meaning in both work and life. Gain insights into digital consumer marketing strategies and learn how confidence plays a pivotal role in achieving professional and personal goals.

For more from Sheena you can access her newsletter, "One Step Closer" here: https://www.sheenahakimian.com/newsletter

Join Abby Martinez in her conversation with Priya Bajaj, Head of Industry for Media and Entertainment at Google. Discover Priya's unique journey from a computer science engineer to a seasoned marketer, exploring the intersection of technology and storytelling. Dive into the challenges and opportunities of data-driven marketing, and gain valuable insights on building meaningful connections in diverse markets. Whether you're a seasoned marketer or just starting, this episode provides a fresh perspective on the evolving landscape of digital marketing.

Join Abby Martinez in a dynamic conversation with Dan Drucker, VP of National Sales for Canon and a seasoned professional in sales and marketing. Discover the transformative journey from separate departments to a unified force, breaking down the barriers between sales and marketing. Learn how this collaboration has resulted in increased lead quantity and quality, and explore the challenges faced during this integration. Dan shares insights on adapting marketing strategies during the pandemic, the impact of technology saturation, and the game-changing role of video in driving engagement. Tune in to gain valuable perspectives on aligning sales and marketing for success in the ever-evolving digital landscape.

Join host Abby Martinez in a captivating episode of Digital Marketing Master as she sits down with Jaclyn Wyatt, Head of Digital Marketing at Samsung Electronics America. Jaclyn shares her incredible journey, from training horses to leading digital marketing initiatives for one of the world's tech giants. Learn about the dynamic world of digital marketing, the challenges faced, and the importance of embracing change. Discover the art of storytelling and how Jaclyn navigates the ever-evolving landscape of technology and human connection. Don't miss this insightful episode filled with anecdotes and wisdom.

Join host Abby Martinez in a captivating conversation with Lindsey Levich, Senior Director for Sales at Bounteous, as they delve into Lindsey's extraordinary career journey in the digital marketing realm. From her beginnings at a nonprofit to her role as a senior director, Lindsey shares insights into the dynamic and ever-changing landscape of marketing and sales. Discover how Lindsey seamlessly transitioned from creative writing to analytics, emphasizing the importance of adapting to industry changes and embracing new challenges. Gain valuable perspectives on the intersection of sales and marketing, the evolving role of technology, and the significance of defining and measuring key performance indicators (KPIs) for a successful marketing strategy.

Join host Abby Martinez in a captivating conversation with Kate Bitely, the Marketing Director at Agile Defense, on the latest episode of Digital Marketing Master. Discover Kate's unexpected journey into marketing, her pivotal career choices, and how she leads marketing efforts for a mid-size tech firm in the government consulting space. Gain valuable insights into the dynamic world of marketing, the power of storytelling, and the importance of embracing change. Tune in for an episode packed with wisdom and inspiration!

Join Abby Martinez, host of Digital Marketing Master, in an insightful conversation with Grace Garcia, Head of Performance Marketing for Fossil Group. Explore Grace's unique journey from journalism to the dynamic world of digital marketing. Delve into the art of storytelling in marketing, uncovering the secrets to connecting with audiences. Gain valuable insights into performance marketing strategies, understanding customer behavior, and meeting the challenges of marketing across generations.

Join Abby Martinez, the host of Digital Marketing Master, in an insightful conversation with Ericka Kurtz, Vice President of Digital Marketing at WEX. Discover Ericka's fascinating journey from a computer programmer to a digital marketing leader. Learn more about the challenges and strategies of B2B marketing, the power of social listening in uncertain times, and the importance of diversity and inclusion in shaping impactful campaigns.

Join Abby Martinez, the host of Digital Marketing Master, in an insightful conversation with Rahul Ravulapati, Head of Marketing Operations at A10 Networks, Inc. Rahul shares his incredible journey over two decades in the marketing landscape, from wearing multiple hats to mastering marketing operations. Dive into the intricacies of target audience definition, data-driven decision-making, and the importance of simplicity in marketing strategies. Don't miss this episode full of wisdom and actionable insights for marketers at every career stage.

Join host Abby Martinez as she sits down with the accomplished Akshita Gupta on the Digital Marketing Master podcast. Explore Akshita's unexpected journey from aspiring filmmaker to Head of Marketing Analytics at Con Edison. Dive into the evolving world of digital marketing, the impact of generative AI, and the challenges posed by the loss of third-party cookies. Discover the insights, strategies, and personal stories that have shaped Akshita's remarkable career.

Join host Abby Martinez in a captivating episode of Digital Marketing Master as she sits down with Sebastien Fauchet, Senior Director of Marketing at Infor. Explore Sebastien's journey through diverse marketing landscapes, from B2B organizations to startups, and gain insights into the challenges of marketing complex products. Discover the art of building brand equity, influencer marketing revelations, and the ever-evolving strategies to cut through the noise in today's dynamic digital landscape.

Join host Abby Martinez in a dynamic conversation with Molly McClure, Head of US Marketing at intelliflo, as they delve into the world of digital marketing. Discover Molly's 20-year journey in the field, from her beginnings at a boutique consulting firm to her current role at the forefront of financial advice technology. Explore the challenges and triumphs of building a marketing strategy from the ground up and gain insights into the power of data-driven decision-making. Don't miss this episode for a deep dive into the evolving landscape of digital marketing.

Dive into the dynamic world of digital marketing with host Abby Martinez and special guest Jesse Keyser on the Digital Marketing Master podcast. Join Jesse as he shares insights from his journey, navigating sales and marketing in various industries, from Sports Clips franchises to medical spas. Discover the key principles behind successful marketing strategies, the importance of understanding your audience, and the impact of location on marketing effectiveness. Don't miss this episode packed with actionable tips for marketers and entrepreneurs.

Join Abby Martinez in a dynamic conversation with Dani Powell, VP of Performance Marketing at Power Digital Marketing. Dani shares her unique journey from the television industry to becoming a leader in digital marketing. They delve into the challenges of measuring marketing success, the importance of adaptability, and the game-changing nova Intelligence tool. Discover how Dani's team creatively tackled challenges during the tumultuous times of 2020, showcasing the resilience needed in the fast-evolving world of digital marketing.

Join host Abby Martinez as she delves into the depth of marketing evolution with Patrick Moran Head of Growth Marketing for Robinhood on the Digital Marketing Master podcast. Moran, a seasoned professional with over a decade in the field, unravels his comprehensive journey across pivotal moments in acquisition, growth, and leadership within companies like eBay, Netflix, and Spotify. Discover invaluable insights, lessons, and growth strategies crucial for the ever-evolving marketing landscape.