Digital Marketing Master

Join Abby Martinez in this episode of the Digital Marketing Master podcast, where she has an in-depth conversation with Lewis Scott, the Director of Marketing for Byrider. Dive into the unique challenges, strategies, and the changing landscape of marketing, especially within the automotive domain. Lewis shares insights on reaching a specific audience, building trust, the evolution of marketing since COVID, and the merging of sales and digital marketing strategies.

In this episode of Digital Marketing Master, host Abby Martinez engages in a captivating conversation with the CMO of Isolved, Lina Tonk. Lina shares her remarkable journey from South America to a career in marketing, emphasizing the evolution from traditional to digital marketing. She highlights the critical role of customer and partner experiences, shedding light on how they became the heart of her marketing strategy, especially during the post-pandemic era. The episode delves into the power of the human touch in marketing, the transformative impact of AI, and the importance of customer advocacy.
Tune in for an enriching discussion that explores the fusion of marketing and human connection, the key role of empathy in sales and marketing synergy, and the ever-evolving landscape of AI in the marketing world.

**At the time of recording Lina Tonk was CMO of Isolved, since recording her title has changed to Chief Experience Officer

Join Abby Martinez in an enlightening conversation with Lorena Morales on the Digital Marketing Master podcast. Lorena, Director of Global Digital Marketing Revenue Operations for JLL, shares her journey from a diverse marketing background to becoming a pivotal figure in modern business strategies. Gain insights into revenue operations, the evolving marketing landscape, and how a holistic approach reshapes the fundamental perspective of marketing. Discover the secrets to creating effective engagement and understanding the complex realm of revenue generation in this engaging episode.

Join host Abby Martinez in a thought-provoking episode of Digital Marketing Master as she welcomes Emma Heiden, Enterprise Marketing Manager for LinkedIn. Emma shares her non-traditional path from competitive dance to digital marketing, offering valuable insights into the intersection of technology and human connection. They explore the challenges and opportunities in the ever-evolving marketing landscape and discuss the importance of personalization and authenticity. Tune in to discover how to bring a startup mindset to a larger organization and learn why you're more qualified than you think to make an impact in marketing.

Join host Abby Martinez in an engaging conversation with Melissa Minihan, VP of Digital Commerce and Marketing at Veritiv Corporation. Discover how Melissa's journey from engineering to marketing unfolded and how her love for technology and curiosity about consumer behavior have shaped her career. In this episode of Digital Marketing Master, Melissa shares her wisdom on leadership, networking, and embracing your unique strengths. You'll gain insights into the evolving landscape of marketing, the importance of staying humble, and the critical role of adapting to change.

In this episode of the Digital Marketing Master podcast, host Abby Martinez sits down with David Richards, a seasoned marketing professional with a unique journey from consulting to product marketing in the world of AI and data science. Join them as they explore David's career path, the impact of AI on marketing, and the challenges marketers face in this ever-evolving landscape. Discover valuable insights and strategies for success in the digital marketing realm.

Join Abby Martinez in a fascinating conversation with Kristin Nichols on the Digital Marketing Master podcast. Kristin shares her journey from graduating with a bachelor's in communications to becoming a key player in higher education marketing. Discover how she navigated the changing landscape of enrollment marketing, the challenges posed by the enrollment cliff, and the role of AI in education marketing. Gain insights into the importance of authenticity and customized communication in connecting with today's generation of students.

Join host Abby Martinez in this episode of Digital Marketing Master as she sits down with Jesse Ervin, Vice President of Digital Marketing at Warner Records. Jesse shares his incredible journey in the music industry, from working in record stores to collaborating with legendary artists like Red Hot Chili Peppers and Dolly Parton. Discover how digital marketing has revolutionized the music industry and hear about the unforgettable moments that keep Jesse passionate about his work.

Join host Abby Martinez as she sits down with Aditi Uppal, a seasoned marketer with a diverse career spanning from British Petroleum to her current role as Senior Director of Digital Marketing at Teradata. In this episode of Digital Marketing Master, Aditi shares her journey, emphasizing the importance of customer-centric marketing and the integration of technology and data in today's marketing landscape. Discover valuable insights into building connections with target audiences and the challenges and trends in data-driven marketing.

Join host Abby Martinez on this episode of Digital Marketing Master as she chats with Iqbal Brainch, a seasoned marketer with 27 years of experience. Iqbal shares his remarkable journey from brand marketing at Procter & Gamble to his current role as the VP of Marketing and Digital at Culligan North America, where he leads digital transformation efforts in the water industry. Discover how digital marketing is helping Culligan educate consumers about the importance of water quality, from hydration to environmental impact. Dive into the world of AI-driven marketing solutions, consumer personas, and the evolving landscape of digital marketing.

In this episode of Digital Marketing Master, host Abby Martinez sits down with Jonathan Kriner, the Senior Manager of the ad growth marketing team at Roku. Discover how Roku, a leader in TV streaming with over 70 million active accounts, has expanded its advertising business in the streaming landscape. Jonathan shares his journey from starting a music startup to his current role, emphasizing the importance of data-driven marketing, advocacy, and integrated strategies. Learn how to stay ahead in the ever-evolving digital marketing landscape and make a meaningful impact on your business.

In this episode of Digital Marketing Master, host Abby Martinez sits down with the Senior Vice President of Marketing at Infinera, Robert Shore, to discuss the art of marketing in the telecommunications industry. Robert, with over 25 years of experience, shares insights into his transition from engineering to marketing, highlighting the importance of effectively communicating complex technology solutions to customers. Discover the challenges and rewards of marketing in the tech sector and gain a deeper understanding of the critical role telecommunications plays in our daily lives.

In this episode of Digital Marketing Master join our host Abby Martinez as she dives into the dynamic world of digital marketing with the Global Head of Digital Media for FINN Partners, Bianca Garcia. Together, they explore the nuances between programmatic and traditional advertising methods, revealing how understanding your audience can revolutionize your marketing strategy. Discover the secrets of reaching your target audience in unexpected digital spaces and learn when to leverage custom sponsorships for maximum impact.

In this episode of Digital Marketing Master, host Sarah dives into the world of financial marketing with guest Sal Cilella, the mastermind behind the global digital marketing strategy at the CME Group. As the world's largest derivatives exchange, CME Group brings together buyers and sellers for commodities and financial products. Join us as Sal shares insights into targeting a diverse audience, from institutional investors to individual traders, and the challenges of conveying complex financial offerings in a personalized and engaging manner. Discover how digital channels enable CME Group to tailor experiences, test drive their markets, and provide valuable education to their clients.

Join host Abby in this insightful episode as she engages in a thought-provoking conversation with Manu Aggarwal, VP of Marketing at OnTrac. Discover the art and science behind building a full-funnel marketing strategy that not only drives revenue but also fosters deep connections with your audience. Manu shares key insights, real-world examples, and practical tips to help marketers align their efforts, amplify brand impact, and unlock growth in today's dynamic landscape.

In this episode of Digital Marketing Master, host Abby sits down with Jessie Dearien, Vice President of Marketing and Digital Experience at RS Americas. With a diverse career spanning from agency work to B2B industries, Jessie shares her unique journey into the world of digital marketing. Tune in to discover how she transitioned from an agency role, working with brands like Hilton and Tory Burch, to her current leadership position at RS Americas, a global omni-channel provider. Learn about the challenges and triumphs she's faced in a rapidly evolving digital landscape, her insights on striking a balance between technology, people, and processes, and her strategies for effective storytelling and communication within an organization.

In this episode of Digital Marketing Master, host Abby dives deep into the world of healthcare marketing with guest Brian Urban. Brian, Head of Segment Marketing at FinThrive, shares his unique journey into marketing and how it led him to the complex intersection of data and healthcare. From discussing the challenges of marketing in the healthcare sector to highlighting the importance of collaboration and innovation, Brian provides valuable insights into how marketers can make a positive impact on society by approaching their work with empathy, humility, and a commitment to continuous learning.

Join us on this episode of Digital Marketing Master as we delve into the captivating journey of Beth Howell, a seasoned marketer whose career has been anything but linear. From her early days in advertising to her role in a database publishing giant, Beth shares her experiences and insights with host Abby. Discover how she has navigated themes of trust, pivoting, continuous learning, and customer care throughout her career. In this engaging conversation, Beth offers valuable perspectives on the ever-changing landscape of marketing, the importance of marketing attribution, and the challenges of global marketing efforts.

Join us in the latest episode of Digital Marketing Master as Abby sits down with the accomplished data analytics and marketing professional Deborah Cynn. Deborah's journey, which includes an MBA from Duke University and experience at Deloitte, offers unique insights into the world of B2B insurance marketing, specifically within the Medicare sector. Discover the pivotal lesson of understanding your audience's emotions before crafting marketing strategies. Deborah emphasizes the significance of learning about your audience's feelings to set accurate targets and strategies, backed by her experience leading a dynamic marketing team.

Join us in the latest episode of Digital Marketing Master as Abby sits down with Joya Scarlata, a trailblazer in the world of IT marketing. With a decade at Interra IT and a passion for marketing, Joya shares her journey of building a marketing team from the ground up and leveraging innovation to stand out in the competitive IT landscape. Discover how Joya encourages a culture of continuous learning and innovation within her team. Hear about the power of brainstorming and tailor-made solutions, which form the foundation of Interra IT's client-focused approach.