Ecommerce Wizards Podcast

Osayame (Osa) Gaius is a software engineer with extensive experience and is the Founder and CEO of Parrot, an end-to-end payment solution that uses SMS to drive a better checkout experience. Before Parrot, he served as the Vice President of BlackRock and was a senior software engineer for both MailChimp and Luma. 

Having grown up in Nigeria, Osa went from having minimal computing exposure to being an ecommerce software development expert. He received his bachelor’s in computer science from the University of West Georgia and worked as a research intern at Texas A&M University and the Georgia Institute of Technology.

In this episode…

Do people tend not to open your emails? Would you like to implement a more effective way of deploying your ecommerce marketing strategy to engage with customers?

While emails have been the most common method of collecting information and creating accounts, it is not the only one. In fact, emails are only opened approximately 20-30% of the time compared to SMS, which hits about 90-95%. SMS messaging is a more direct and friendlier approach and has made it easier for ecommerce brands to interact with consumers to drive sales. So, what do you need to know to get started?

Guillaume Le Tual invites Osa Gaius, the Founder and CEO of Parrot, back onto the Ecommerce Wizards Podcast to dive into SMS checkout and what the future holds for SMS mobile ecommerce. They talk about the unique advantages of the model, the differences between SMS and emails, and how to leverage the strategy for increased upselling and cross-selling. They also touch on the common mistakes most ecommerce brands make along the way and how to avoid them.

Osayame (Osa) Gaius is a software engineer with extensive experience and is the Founder and CEO of Parrot, an end-to-end payment solution that uses SMS to drive a better checkout experience. Before Parrot, he served as the Vice President of BlackRock and was a senior software engineer for both MailChimp and Luma. 

Having grown up in Nigeria, Osa went from having minimal computing exposure to being an ecommerce software development expert. He received his bachelor’s in computer science from the University of West Georgia and worked as a research intern at Texas A&M University and the Georgia Institute of Technology.

In this episode…

Successfully launching a startup is a daunting task for anyone. Even seasoned entrepreneurs encounter new problems and obstacles when starting a new business. The process is as exciting as it is difficult, so advice is essential to getting it right from the beginning.

Osa Gaius quit his job and started a company, but he needed investors to make it work and take it to the next level. His friends and family initially helped, but he needed to acquire venture capital to explode the business. At the onset, he had to deal with the challenges of the pandemic while pitching his product to investors. Osa found success with his company, Parrot, having run a successful fundraising campaign of over $2 million. Now he shares his knowledge and his experience with you.

In this episode of the Ecommerce Wizards Podcast, Guillaume Le Tual interviews Osa Gaius, the Founder and CEO of Parrot, on launching a successful startup. They break down Osa’s introduction to entrepreneurship, building an MVP, and acquiring free users to fuel growth. They also touch on the best ways to acquire and utilize venture capital after fundraising.  

Anna Taylor is the Director of Digital and Marketing Projects at Supply America, Inc., a food service business dedicated to distribution solutions for chain businesses, multi-unit operators, and national companies. She has nearly two decades of experience executing cross-functional projects and UX and UI systems. Anna worked in marketing and ecommerce at TriMark USA and SG Commerce LLC before joining Supply America. 

In this episode…

Have you considered upgrading your ecommerce platform to improve the customer experience and diversify your audience? Ecommerce platforms can be a powerful tool for reaching your business goals and increasing profitability. So, how do you know what platform is best for you?

With nearly two decades in the ecommerce and marketing arena, Anna Taylor knows the ins and outs of selecting an ecommerce platform, why choosing the right one is key, and why Adobe Commerce and its capabilities may be the right choice for your business. One of the essential considerations is adaptability as your company scales. You don’t want to go two or three years and suddenly, your platform is antiquated and needs a complete overhaul. Anna recommends assessing your company goals to determine the functionality and customization you’ll need to support your growth to decide whether Adobe Commerce could be a perfect fit for your ecommerce business.

In this episode of the Ecommerce Wizards Podcast, Guillaume Le Tual sits down with Anna Taylor, Director of Digital and Marketing Projects at Supply America, to discuss choosing the right commerce platform. Anna explains the importance of future-proofing, assessing your company’s growth playbook, what integrations you want, and why Adobe Commerce may be the right ecommerce platform for your business. 

Josh Ward is the VP of Sales at Nexcess, a business that provides managed hosting services for WordPress, Magento, and other ecommerce platforms. In his role, he helps the sales team, processes, and marketing initiatives at Nexcess and assists with recruiting. He spent the first decade of his career switching from IT manager to system administration before transitioning to marketing. 

In addition to his career, Josh is also the President of Gateway All Sports Booster Club, where he supports students by raising funds for facilities, equipment, and uniforms.

In this episode…

On the last episode with Josh Ward, he broke down the key differences between PWA and standard Magento builds. Now he goes into depth on optimizing hosting performance.

Even with the perfect web application, many optimizations still need to be made to your hosting capabilities. Many ecommerce brands are missing out on their full potential by failing to ask the right questions and look in the right places. Now you will find out exactly what you need to know.

In this episode of the Ecommerce Wizards Podcast, Guillaume Le Tual invites Josh Ward, the VP of Sales at Nexcess, back onto the show to talk about improving your hosting performance on Adobe Commerce. They go through topics such as CDNs, knowing when and how to split your database, strategically planning for traffic spikes, and much more.

Josh Ward is the VP of Sales at Nexcess, a business that provides managed hosting services for WordPress, Magento, and other ecommerce platforms. In his role, he helps the sales team, processes, and marketing initiatives at Nexcess and assists with recruiting. He spent the first decade of his career switching from IT manager to system administration before transitioning to marketing. 

In addition to his career, Josh is also the President of Gateway All Sports Booster Club, where he supports students by raising funds for facilities, equipment, and uniforms.

In this episode…

The technology behind ecommerce hosting can be complicated at first. There is no magic bullet for your brand — each need or feature might require completely different solutions. However, this does not mean you cannot be informed about what might be best. PWA builds can be a powerful alternative to more traditional builds, but now you can know which is right for your brand.

Guillaume Le Tual invites Josh Ward, the VP of Sales at Nexcess, to detail the key differences between hosting a PWA versus a standard build for Magento. They discuss the strengths of both models, how they deal with indexing issues, and why some brands have gone to cloud hosting rather than physical servers. Stay tuned to hear all this and more on this episode of the Ecommerce Wizards Podcast!

John Jonas is the Founder and CEO of OnlineJobs.ph, a job board that provides hundreds of thousands of jobs to virtual workers in the Philippines. He hosts The Secret Sauce of Outsourcing, a podcast where he discusses tips, tricks, advice, and stories on how to utilize outsourcing properly. Before OnlineJobs.ph, John worked as the Chief Technology Advisor for ClientSkills and a PHP Programmer for QComm.

In this episode…

There is often a stigma associated with outsourcing labor. There may be connotations of exploitation, inefficient staffing, and communication difficulties related to the industry. However, some agencies find incredible benefits for employers and employees alike. One leading company in this field is OnlineJobs.ph.

John Jonas started OnlineJobs.ph after encountering his own issues with staffing and outsourcing. He and his team have since honed the process, supplying ethical and effective solutions for brands. Throughout the process, John has developed core principles to help others experiencing the same problems.

In this episode of the Ecommerce Wizards Podcast, Guillaume Le Tual has an insightful discussion with John Jonas, the Founder and CEO of OnlineJobs.ph, about getting the most out of outsourcing solutions. They start with John’s initial experiences with the field and how he created a better way for ecommerce brands. He goes on to cover topics like cultural barriers, time zones, emails versus interviews, filtering for the right people, and so much more.

Jacob Springer is the Senior Account Executive for Canadian Expansion at Sezzle, a certified B Corp that offers financial education and payment options without interest. He is a sales expert with extensive experience in driving growth in industries such as eCommerce, retail, and financial technology.

With a focus on customer experience, trend forecasting, and B2B solution selling, Jacob aids in strategic direction, increasing market share, and catering to changing consumer trends.

In this episode…

Are you struggling to convert traffic into leads? Do you notice prospective customers browsing your website and then leaving without making a purchase?

The most important step for any ecommerce brand is to convert their leads. Even generating incredible traffic is not enough if customers never check out. One effective solution is the buy now/pay later model. This offers customers the ability to buy more expensive items without relying on their own credit or immediate funds. Ecommerce businesses have seen increases in their conversions without getting locked into difficult contracts. So how does it work in practice?

In this episode of the Ecommerce Wizards Podcast, Guillaume Le Tual speaks with Jacob Springer, the Senior Account Executive of Canadian Expansion at Sezzle, to discuss the company’s approach to the buy now/pay later model. They dive into the tangible benefits of the model, how it’s taking off in North America, and why Sezzle doesn’t utilize vendor contracts. They also touch on why Sezzle works well for particular customers and brands. Stay tuned for more!

As an experienced entrepreneur, GQ Fu has founded and co-founded five companies. He is the CEO of LTVplus, a business that offers customer service outsourcing for ecommerce brands to increase their lifetime customer value. Most recently, GQ started Recover Payments and UberQA to solve other problems for digital brands. In addition to his startups, he hosts the How We Solve Podcast.

In this episode…

Involuntary churn is a subtle but damaging trend for any subscription-based service. Ecommerce brands can often lose shocking sums of revenue based solely on negligence. While the issue can be devastating to a company’s bottom line, the solutions are often simple and easy to implement. All it takes is knowing the right steps to keep more current subscribers.

Guillaume Le Tual invites GQ Fu back on the Ecommerce Wizards Podcast to break down involuntary churn and how to minimize it. They discuss the source of the problem, the best strategies to combat churn, and how to solve the growing issue of abandoned carts. They also touch on how to anticipate subscriber needs to create a better user experience.

As an experienced entrepreneur, GQ Fu has founded and co-founded five companies. He is the CEO of LTVplus, a business that offers customer service outsourcing for ecommerce brands to increase their lifetime customer value. Most recently, GQ started Recover Payments and UberQA to solve other problems for digital brands. In addition to his startups, he hosts the How We Solve Podcast.

In this episode…

Most online shoppers have had negative digital customer service experiences at some point. Companies need to take these instances more seriously because a bad experience can lead to a poor word-of-mouth reputation and lower customer retention rates. Just as inadequate customer service can result in adverse consequences, outstanding customer service can often bolster the success of a business.

As an experienced entrepreneur, GQ Fu had his own subpar experiences in digital customer service, so he started LTVplus to solve this issue by outsourcing world-class customer service specifically for ecommerce brands. The results have been significant for his clients. Now he’s here to explain the benefits and value of implementing this service into your ecommerce platform.

Guillaume Le Tual interviews GQ Fu, the Co-founder and CEO of LTVplus, to talk about how live chat customer service positively impacts the success of ecommerce brands. They go through the common pain points and benefits of the service. They also touch on chatbots, customer lifetime value, and the overlooked benefits of down-selling customers.

Joseph Maxwell is the Founder and CEO of SwiftOtter, Inc., an agency that specializes in Magento to help ecommerce brands establish a presence in the marketplace. He cut his teeth in development and design during his five-year role at Communication Concepts, Inc. Joseph hosts two podcasts for ecommerce developers and industry experts: Smash the Bug and Actionable Insights. In 2019, he was recognized as a Magento Master, the highest award in the Magento community.

In this episode…

Completing and supporting any project as an ecommerce platform is a monumental task. It requires an incredible amount of experience, expertise, and time to provide an excellent platform for businesses. Beyond the work itself, however, is the relationship with clients. Both sides of the process are integral to the success of any agency. So what does it take to propel your agency to the next level?

Joseph Maxwell started his agency in 2011 that specializes in Magento. He and his team have grown by leaps and bounds, including an award for Magento Master within the community. They have worked on countless projects and can now teach others how to navigate their client relationships.

Guillaume Le Tual speaks with Joseph Maxwell, the Founder and CEO of SwiftOtter, on this episode of the Ecommerce Wizards Podcast to discuss how to improve your agency. They talk about clients’ expectations and requests and how to deliver a fantastic platform. They then touch on providing support, mutual trust, saving disaster projects, and much more.

Jacob Anson is the Co-founder of AgencyJR, a marketing agency that generates additional revenue through better email marketing. Across the life of the agency, they have generated over 30 million in email and SMS marketing sales with over 70 clients. Jacob is also a brand specialist for Frozen Ventures, LLC and has become adept at ecommerce marketing.

In this episode…

Black Friday and Cyber Monday are among the most crucial days for ecommerce brands. The competition is fierce as digital marketing reaches a fever pitch in November. With so many companies fighting for a limited number of customers, how can your marketing stand out from the rest?

Jacob Anson has found success for his clients through SMS and email marketing. His approach is not only effective but is also distinct from the endless stream of advertisements. He knows how important the holiday season is for businesses, and today, he tells you how to get the most out of your marketing.

In this episode of the Ecommerce Wizards Podcast, Guillaume Le Tual talks to Jacob Anson, the Co-founder of AgencyJR, about SMS and email marketing for Black Friday. The two go through how to build a client list, why you should invest in pre-existing customers, and the keys to an excellent email marketing strategy during the holidays!

Manish Chowdhary is a software and ecommerce wizard as well as a thought leader in the technology space. He is the Founder and CEO of Cahoot and Pulse Commerce, two cloud platforms designed for order and inventory management. He was recognized as one of The 30 Most Innovative Business Leaders by Insights Success Magazine and has been featured in the New York Times, Forbes, and Internet Retailer. Outside of his businesses, he serves as a member of the Forbes Technology Council and is an advisor for BWG Strategy LLC.

In this episode…

Every ecommerce business wants to perform well outside of Amazon, but this is often much harder than most entrepreneurs realize. The current landscape of online shopping is determined by Amazon and its influence. 

There are alternatives to order fulfillment, but it takes expertise and grit to make it work. Fortunately, there are experts who know other ways to fulfill orders. Manish Chowdhary offers a reliable fulfillment platform for ecommerce brands. He has started two companies that work to solve the enduring problems of order fulfillment. So what does this model look like in practice?

Guillaume Le Tual invites Manish Chowdhary, the CEO and Founder of Cahoot, onto the Ecommerce Wizards Podcast to discuss fulfillment platforms and if they are the right choice for your business. They break down what Cahoot does for their clients and how they stand out from the competition. They then dive into the realities of Amazon, the challenges of the warehouse model, and best practices for B2C brands. 

Manish Chowdhary is a software and ecommerce wizard as well as a thought leader in the technology space. He is the Founder and CEO of Cahoot and Pulse Commerce, two cloud platforms designed for order and inventory management. He was recognized as one of The 30 Most Innovative Business Leaders by Insights Success Magazine and has been featured in the New York Times, Forbes, and Internet Retailer. Outside of his businesses, he serves as a member of the Forbes Technology Council and is an advisor for BWG Strategy LLC.

In this episode…

Amazon’s Buy with Prime button is an ecommerce feature that has exploded in popularity. Because of Amazon’s ubiquity, the option for storefronts is worth considering. There are pros and cons related to the feature, but the reality is far more complicated. In fact, if you want to continue growing your ecommerce brand, you may want to hear what the experts have to say.

In this episode of the Ecommerce Wizards Podcast, Guillaume Le Tual talks with Manish Chowdhary, the Founder and CEO of Cahoot, about Amazon’s Buy with Prime button. They talk about how it functions, when it works well, and its inherent dangers. They also touch on the difference between the button and FBA, why Shopify banned it, and if it successfully converts customers.

Harry Drajpuch is the CEO of Amware Fulfillment, a network of fulfillment centers that provide scalable and outsourced solutions to help businesses. He joined Amware as COO in 2015 and became CEO in early 2018, and he is now responsible for company strategy and operations.

Before Amware, Harry was President and CEO at Weber Logistics, overseeing 15 distribution centers and a large truckload fleet. Across his 30-year career in logistics services, he worked at companies such as Kuehne + Nagel, Con-Way, and Kane Is Able, Inc.

In this episode…

Do you have a business plagued with problems related to shipping and packaging processes?

For ecommerce businesses, the logistics are just as important as the product and marketing. Online storefronts face hundreds of complications created by the shipping and packaging process. Over time, these small details can either lead to immense success or gradual failure. Many companies turn to the 3PL model as a solution, but is it the right choice for your brand? With 30-plus years of experience in logistics, Harry Drajpuch of Amware Fulfillment has a proven record of delivering reliable, scalable, outsourced fulfillment solutions where space, automation, and labor adapt to growth requirements, risk is mitigated, and distribution costs parallel revenue. He has become an expert on the subject, so if anyone can answer questions about 3PL services, it’s him.

Guillaume Le Tual has an informative discussion with Harry Drajpuch, the CEO of Amware Fulfillment, to go through the benefits and nuances of 3PL shipping. They touch on Harry’s background and his advice for most businesses. He then details the customer experience, packaging, sustainable practices, and much more. Hear it all on this episode of the Ecommerce Wizards Podcast!

Brandon Taylor is an established figure in the energy sector and is the CEO of GreenTech Environmental. He serves on the company’s board of directors, and before stepping into his role as CEO, he served as their CFO and COO. He was the Head of Treasury and Strategy at Mission Coal and led them through DIP financing and accelerated bankruptcy.

Before his work at Mission Coal, Brandon was the Vice President of Finance at Brock Group and was involved in several private equity transactions that produced a $1 billion turnaround.

In this episode…

How do you launch a new product in a new market?

The prospect is daunting, introducing challenges for both the product and the developing marketplace that is rapidly changing. It can be difficult to know where to start when there is little precedent for your product. Fortunately, there are key strategies and principles that can help businesses navigate new territories. All you need is an expert who has learned those lessons through experience.

In this episode of the Ecommerce Wizards Podcast, Guillaume Le Tual sits down with Brandon Taylor, the CEO of GreenTech Environmental, to discuss launching new products in emerging markets. They tackle the three keys to a successful launch and how to implement them into your business. They then discuss topics such as connecting with distributors, creating a compelling message, and why honesty is crucial.

Avi Kumar is an expert in PPC and digital marketing. As the Founder and CEO of KUWARE, a digital marketing agency, he focuses on customer acquisition through SEM, SEO, web design, email, and other tools. He spent eight years at Intel at the beginning of his career and recently became the CEO at InvisiblePPC. 

With over two decades of experience, Avi is a powerhouse of talent. It’s rare to come across a person who understands the finer nuances of business and technology at the same time. He has a BS, a BSEE, an MSEE in computer engineering, and an MBA in Entrepreneurship. In his free time, Avi mentors youngsters or reads books, blogs, and magazines.

In this episode…

When choosing the right ecommerce platform, there are hundreds of complications that can be hard to predict. Online businesses each have their own needs, which cannot always be met by choosing the most popular platform. It helps to have unbiased experts who can guide entrepreneurs to the best fit for their company.

Avi Kumar has deep experience with multiple ecommerce platforms, including WooCommerce. He knows the unique advantages and limitations and helps his clients use the service efficiently. However, there are plenty of other platforms to choose from, including powerful options like Magento. So what exactly makes WooCommerce and Magento different from the rest?

Guillaume Le Tual interviews Avi Kumar, the Founder and CEO of KUWARE, to learn about the differences between WooCommerce, Magento, and other popular ecommerce platforms. They start with Avi’s entrepreneurial journey and his experience in this complex field. They go through topics such as security, why the size of your platform matters, scalability, using freelancers, and much more. Hear it all on this episode of the Ecommerce Wizards Podcast!

Eldad Alfi is an entrepreneur who started his first business at the age of 19. Since then, he has gone on to start four companies. He is the Founder and CEO of Alfi Trade, Inc., a wholesale distribution company that supplies decorative plumbing, kitchen, and bath fixtures. Eldad is the Founder and CEO of Blue Bath, an online retailer of name-brand high-end decorative plumbing fixtures for kitchens and baths. 

In addition to those two businesses, Eldad has built up his rental portfolio and expanded his investments into property management companies. He’s the CEO of Alfi Properties LLC, a real estate holding and property management firm, and he co-founded La Casa Zula, an organic beach house and retreat center in the works. His focus remains on cutting-edge technologies and advancements in hospitality.

In this episode…

At first glance, retail and wholesale feel like completely different worlds. Any transition or cooperation between the two is rare, requiring distinct strategies and philosophies. However, they are not mutually exclusive, and some people have found success in both spaces.

Eldad Alfi has worked in the two fields at various times in his four businesses. His experience is filled with obstacles and breakthroughs, giving him his unique perspective. He has a lot to share about his time in ecommerce and, more specifically, what’s the best way to play the game.

In this episode of the Ecommerce Wizards Podcast, Guillaume Le Tual talks with Eldad Alfi, the Founder and CEO of Alfi Trade Inc., to go through his advice on retail and wholesale. They start with his multiple businesses and how he found his footing as an entrepreneur. They go on to discuss the transition from wholesale to retail, MAP enforcement, and how to sell in the marketplace. Check out the full episode to hear all of this and more.

Susan Bradley is the Founder of The Social Sales Girls, an ecommerce brand where she helps clients grow their businesses. Through community, self-paced courses, tight-knit communities, masterminds, and private sessions, she works with Shopify store owners to develop solid, strategic plans they can follow over and over to create reliable, consistent revenue.

Susan has built and sold one business and bought and sold the children’s shoe brand Wee Squeak. In association with her ecommerce site, she runs a blog and podcast where she offers actionable advice on growing your business.

In this episode…

The eternal question for ecommerce business owners is how to increase conversions. Driving traffic is important, but your brand will never grow without capitalizing on those online visits. Thousands of people say they know the secret, but not all of them have personal experience with success in the ecommerce space. One person who found success is Susan Bradley.

Having grown and sold two businesses, Susan has firsthand knowledge of the difficulties of growing an ecommerce brand. She also has a background in wholesale and DTC companies. Now she uses her expertise to help other entrepreneurs grow their brands and increase their conversion rates. Want to know how she does it?

Guillaume Le Tual talks with Susan Bradley, the Founder of The Social Sales Girls, to go through the best advice for ecommerce brands. They start by discussing conversions and how to make the most out of your visitors. Then, the two dive into more detail on the power of social media for marketing, wholesale versus DTC, and the turnover rate for online businesses. Hear all this and more on this episode of the Ecommerce Wizards Podcast! 

Dan Hubbert is an established executive in the music business world and is the CEO and Owner of Power Music. He joined the company after leaving prominent positions at labels such as Columbia, Capitol, and Sony. He grew Power Music into the #1 fitness music company on Apple Music and transformed it into a global leader in pre-choreography videos since his start in 2004. 

Dan also serves as a partner for Subtropic Studios, where he focuses on customer strategy through content creation and brand marketing.

In this episode…

The music industry is a notoriously difficult sector within business. Not only is the space crowded with competition, but it is often reliant upon new technology. Keeping up with shifting customer expectations can be challenging, requiring a flexible business model and platform to adjust properly. One company that has managed this tightrope walk is Power Music.

Power Music is a fitness music business that has found much of its success through its unique technology and successful app. Additionally, the team has adapted its ecommerce platform and stayed current to suit its customer base. The end result is an established company that has proven you can thrive within a tough marketplace. Now they show you how they managed it.

Guillaume Le Tual interviews Dan Hubbert, the Owner and CEO of Power Music, on this episode of the Ecommerce Wizards Podcast to discuss their ecommerce platform and the technology that goes into their app. They discuss Dan’s background in business and music and what he brought to the company when he joined. The two then dig into the business’ shift to Magento, their subscription model, and the best tips for growing your own ecommerce company.

Megan Blissick is the Head of Global Agency Partnerships at Signifyd, the leader in ecommerce protection. Megan's background includes a widespread ecommerce experience, ranging from brand management to digital marketing and advertising, in addition to building partnerships throughout the SaaS ecosystem.

Signifyd provides an end-to-end commerce protection platform that leverages its commerce network to maximize conversion, automate customer experience, and eliminate fraud and customer abuse for retailers. Signifyd uses big data and machine learning to provide a 100% financial guarantee against fraud and chargebacks on approved orders. This effectively shifts the liability for fraud away from ecommerce merchants, allowing them to increase sales and open new markets while reducing risk.

Signifyd counts among its customers many companies on the Fortune 1000 and Internet Retailer Top 500 lists. Signifyd is headquartered in San Jose, CA, with locations in Denver, New York, Mexico City, Belfast, and London.

In this episode…

Fraud is an unfortunate reality for ecommerce businesses, but what if it could be effectively and consistently prevented?

Both fraud and fraud protection are in a constant game of cat and mouse, with new issues and solutions being introduced every day. Most companies can’t afford to stay on top of these trends, so they only treat the symptoms rather than the underlying causes. The best solution is to have a dedicated service specializing in ecommerce fraud. A few of these exist, and Signifyd is leading the charge with its knowledgeable staff. So while fraud can never be fully prevented, now you can stay one step ahead.

Guillaume Le Tual joins Megan Blissick, the Head of Global Agency Partnerships at Signifyd, on the Ecommerce Wizards Podcast to discuss fraud in ecommerce and the best preventions. They start with the common issues in the current ecommerce landscape and what measures are being taken to deal with them. They also get into returns, subscriptions, and bot-based attacks and the unique challenges each one brings.