Enterprising Minds

Enterprising Minds is a podcast where three friends and industry veterans discuss all things search marketing, marketing technology, AI, and digital business strategy. Join us as we dive deep into the world of digital marketing, exploring the strategies and tactics that are driving success for businesses of all sizes.

With deep industry knowledge and a passion for innovation, Alex Pokorny, Ruthi Corcoran, and Dave Dougherty bring a unique perspective to every discussion. They'll explore the latest trends and insights and offer practical advice on how to apply these concepts to your own business or marketing strategy.

So whether you're a seasoned marketer, business owner, or just starting out in your career, Enterprising Minds is the podcast for you. Join us every two weeks as we explore the latest trends and insights in digital marketing, and help you stay ahead of the competition. Subscribe now and never miss an episode!

en-usDave Dougherty, Ruthi Corcoran, Alex Pokorny26 Episodes

Episodes (26)

Ep 6 - How We Became SEOs and the State of SEO and Content Marketing in 2023

In this episode we answer the question, how does one become an SEO, anyway? Then we discuss the state of the creator economy and the state of search marketing in 2023 through two research reports recently released by SEMRush and The Tilt. We wrap up the episode by discussing where AI fits in a business as you're managing your team or organization. The IBM CEO recently made some statements about this that we debate and have some distinct views on.

Don't forget to like, comment, and subscribe on Apple, Spotify, or Google for more insightful conversations on entrepreneurship, business, and digital marketing!

Show ideas or suggestions? Get in touch at enterprisingmindspodcast@gmail.com

-----Connect with Dave------

Website: http://bit.ly/3Z5L3Pn
YouTube: http://bit.ly/41zuOfc
Facebook: https://bit.ly/41zuJYW
Instagram: https://bit.ly/41zCPjZ
LinkedIn: https://bit.ly/40J3867

------Connect with Ruthi------

LinkedIn: https://bit.ly/3ZvZH1v

------Connect with Alex------

en-usMay 19, 2023

Ep 5 - Keywords in 2023 SEO, Marketing Careers, and Innovation Life Cycles

In this episode hosts Dave Dougherty, Ruthi Corcoran, and Alex Pokorny follow up on the Age of Average discussion from episode 4, speak to the insights gained through transitioning between large and small organizations, and discuss the role of keywords in search marketing 2023.

Website: http://bit.ly/3Z5L3Pn
YouTube: http://bit.ly/41zuOfc
Facebook: https://bit.ly/41zuJYW
Instagram: https://bit.ly/41zCPjZ
LinkedIn: https://bit.ly/40J3867

------Connect with Ruthi------

LinkedIn: https://bit.ly/3ZvZH1v

------Connect with Alex------

Enterprising Minds

en-usMay 05, 2023

Ep 4 - The Age of Average Marketing

In this episode of Enterprising Minds, we explore the idea that most things around us are the same. Our houses, cars, and the clothes we wear for a large part are the same. Does this "averageness" apply to the marketing world as well?

We also explore whether or not you should continue to learn skills that AI can do and worry about duplicate content hurting your SEO performance when it's generated by tools leveraging large language models (LLMs).

Website: http://bit.ly/3Z5L3Pn
YouTube: http://bit.ly/41zuOfc
Facebook: https://bit.ly/41zuJYW
Instagram: https://bit.ly/41zCPjZ
LinkedIn: https://bit.ly/40J3867

------Connect with Ruthi------

LinkedIn: https://bit.ly/3ZvZH1v

------Connect with Alex------

en-usApril 21, 2023

search engine optimization

Ep 3 - What Is the Future for SEO Tools Post-AI?

In this episode of Enterprise Minds, hosts Dave Dougherty, Ruthi Corcoran, and Alex Pokorny discuss the future of SEO tools now that generative AI has been unleashed. We talk about how artificial intelligence and machine learning are changing the way we think about search marketing, and how these technologies are making it easier for businesses to rank higher in search results. We also discuss the importance of quality content and the importance of staying up-to-date with the latest SEO trends.

Website: http://bit.ly/3Z5L3Pn
YouTube: http://bit.ly/41zuOfc
Facebook: https://bit.ly/41zuJYW
Instagram: https://bit.ly/41zCPjZ
LinkedIn: https://bit.ly/40J3867

------Connect with Ruthi------

LinkedIn: https://bit.ly/3ZvZH1v

------Connect with Alex------

en-usApril 07, 2023

search engine optimization

Ep 2 - 3 Things I Wish I Knew Before Becoming an Enterprise SEO

Do you want to know the three things we wish we knew before becoming an enterprise SEO?

There are a lot of moving pieces when it comes to enterprise SEO. There's no question that enterprise SEO is a complex and ever-changing field. But with the right knowledge and approach, it can be an incredibly rewarding one as well. In this episode, hosts Dave Dougherty, Ruthi Corcoran, and Alex Pokorny share three things they wish they could have known before becoming an enterprise search marketer.

Website: http://bit.ly/3Z5L3Pn
YouTube: http://bit.ly/41zuOfc
Facebook: https://bit.ly/41zuJYW
Instagram: https://bit.ly/41zCPjZ
LinkedIn: https://bit.ly/40J3867

------Connect with Ruthi------

LinkedIn: https://bit.ly/3ZvZH1v

------Connect with Alex------

Enterprising Minds

en-usApril 07, 2023

marketing

seo

search engine optimization

Ep 1 - SEO Misconceptions, SEO's Value, & Competitive Impacts of Generative AI

In this episode of Enterprising Minds, we explore some of the things that companies get wrong about search marketing, discuss the value of SEO to an organization, and how competitive impacts of generative AI could shape the future of SEO and marketing careers moving forward.