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    Enterprising Minds

    Enterprising Minds is a podcast where three friends and industry veterans discuss all things search marketing, marketing technology, AI, and digital business strategy. Join us as we dive deep into the world of digital marketing, exploring the strategies and tactics that are driving success for businesses of all sizes.

    With deep industry knowledge and a passion for innovation, Alex Pokorny, Ruthi Corcoran, and Dave Dougherty bring a unique perspective to every discussion. They'll explore the latest trends and insights and offer practical advice on how to apply these concepts to your own business or marketing strategy.

    So whether you're a seasoned marketer, business owner, or just starting out in your career, Enterprising Minds is the podcast for you. Join us every two weeks as we explore the latest trends and insights in digital marketing, and help you stay ahead of the competition. Subscribe now and never miss an episode!

    en-usDave Dougherty, Ruthi Corcoran, Alex Pokorny26 Episodes

    Episodes (26)

    EP 26 - Breaking Down Sora by OpenAI: The Next Leap in AI Video Generation

    EP 26 - Breaking Down Sora by OpenAI: The Next Leap in AI Video Generation

    In this episode of Enterprising Minds, Dave Dougherty and Ruthi Corcoran delve into the groundbreaking release of OpenAI's Sora, a text-to-video generator likened to the DALL·E for video. 

    They explore its capabilities, the realistic quality of the AI-generated videos, and its potential implications for content creation, marketing, advertising, and the gaming industry. The discussion also touches on the transformative effects of AI on the creative process, copyright concerns, and the evolving landscape of digital content consumption. 

    This episode provides a deep dive into how Sora and similar technologies are reshaping our interaction with the digital world, offering insights into the future of AI in creative industries.

    Don't forget to like, comment, and subscribe on Apple, Spotify, or Google for more insightful conversations on entrepreneurship, business, and digital marketing!

    Show ideas or suggestions? Get in touch at enterprisingmindspodcast@gmail.com

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    Ep 25 - Navigating New Norms: Workplace Fashion Post-Pandemic

    Ep 25 - Navigating New Norms: Workplace Fashion Post-Pandemic

    This episode delves into how the post-COVID environment has influenced workplace attire and personal style, alongside the broader implications of these shifts on professionalism and personal branding. Hosts, Dave Dougherty, Alex Pokorny, and Ruthi Corcoran, share insights on adapting to changing dress codes, the importance of dressing for confidence, and the role of technology in maintaining professionalism. They also discuss the balance between expressing individuality and adhering to professional expectations, emphasizing the evolving nature of workplace norms and the significance of personal branding in a remote work setting.

    Don't forget to like, comment, and subscribe on Apple, Spotify, or Google for more insightful conversations on entrepreneurship, business, and digital marketing!

    Show ideas or suggestions? Get in touch at enterprisingmindspodcast@gmail.com

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    Ep 24 - AGI and the Future of Work: Insights and Implications

    Ep 24 - AGI and the Future of Work: Insights and Implications

    This episode of Enterprising Minds delves into the complex landscape of Artificial General Intelligence (AGI) and its impact on job markets and productivity. Hosts Dave Dougherty and Alex Pokorny explore recent developments, such as Deloitte's AI state reports and the Duolingo layoffs, offering a nuanced view of AI's role in content creation and job displacement. 

    They discuss AI's influence on business strategies, the evolving role of AI in writing and editing, and the real-world applications and limitations of current AI technologies. The conversation includes a critical examination of data privacy and business culture in the age of AI, concluding with a forward-looking perspective on how AGI might reshape job roles and market dynamics.

    Don't forget to like, comment, and subscribe on Apple, Spotify, or Google for more insightful conversations on entrepreneurship, business, and digital marketing!

    Show ideas or suggestions? Get in touch at enterprisingmindspodcast@gmail.com

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    Ep 23 - A Year of Generative AI Technologies & Their Impact

    Ep 23 - A Year of Generative AI Technologies & Their Impact

    In this discussion on 'Enterprise of Minds,' Alex and Dave provide insights on the role of generative AI, particularly OpenAI's Chat GPT, in improving their productivity over the past 14 months. They discuss the progress and possibilities of generative AI and introspect its potential future. Topics being discussed range from the implications of deepfake videos to personal experiences with AI tools and their significant impact on various fields including content creation, customer service, gaming, and more. They also anticipate technological advancements that could further revolutionize AI and its applications.

    Don't forget to like, comment, and subscribe on Apple, Spotify, or Google for more insightful conversations on entrepreneurship, business, and digital marketing!

    Show ideas or suggestions? Get in touch at enterprisingmindspodcast@gmail.com

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    Ep 22 - 2023 Reading Roundup - Impactful Books and Learning Insights

    Ep 22 - 2023 Reading Roundup - Impactful Books and Learning Insights

    In this episode of Enterprising Minds, Alex, Ruthi, and Dave share their top book recommendations from 2023 that had a profound impact on their thinking or offered actionable insights. The episode covers a range of topics from the history and potential of AI, effective leadership strategies, and innovative marketing approaches, to balancing work and life. Listen in to discover new reading material and join the team's illuminating discussions on indispensable lessons taken from their favorite reads.

    Don't forget to like, comment, and subscribe on Apple, Spotify, or Google for more insightful conversations on entrepreneurship, business, and digital marketing!

    Show ideas or suggestions? Get in touch at enterprisingmindspodcast@gmail.com

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    Ep 21 - Can We Trust AI Journalists? Exploring the Future of News

    Ep 21 - Can We Trust AI Journalists? Exploring the Future of News
    In this episode of Enterprising Minds, Dave Dougherty and Alex Pokorny explore the role of AI in journalism, starting with Sports Illustrated's AI writers controversy. We discuss the trust in AI-generated content and the ethical concerns when AI articles are presented as human work., and also examine AI's influence on creativity and the fine line between inspiration and plagiarism.

    Don't forget to like, comment, and subscribe on Apple, Spotify, or Google for more insightful conversations on entrepreneurship, business, and digital marketing!

    Show ideas or suggestions? Get in touch at enterprisingmindspodcast@gmail.com

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    Ep 20 - Foxes and Hedgehogs: Navigating Team Personality Dynamics

    Ep 20 - Foxes and Hedgehogs: Navigating Team Personality Dynamics

    This episode of Enterprising Minds delves into team dynamics and personality roles using the Fox and Hedgehog analogy. Dave, Alex, and Ruthie lead a conversation covering strategic thinking and cognitive diversity in teams. They discuss the impact of personality types on decision-making, using Xerxes’ historical campaign to illustrate their points, and highlight the importance of balancing different personalities for team success. Essential listening for those fascinated by the interplay of individual traits in collaborative success.

    Don't forget to like, comment, and subscribe on Apple, Spotify, or Google for more insightful conversations on entrepreneurship, business, and digital marketing!

    Show ideas or suggestions? Get in touch at enterprisingmindspodcast@gmail.com

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    Ep 19 - GPTs and 2024 Marketing & AI Predictions

    Ep 19 - GPTs and 2024 Marketing & AI Predictions

    In this thought-provoking episode of Enterprising Minds, hosts Dave Dougherty, Alex Pokorny, and Ruthi Corcoran engage in a deep dive into the future of GPTs (Generative Pre-trained Transformers) and their impact on marketing strategies for 2024. Coming off of OpenAI's Dev Day announcements they explore the integration of AI tools in everyday business processes, the evolution of content creation, and the ethical considerations surrounding AI-generated content. 

    The conversation extends to predicting the trajectory of ebooks, the authenticity of AI in comparison to traditional content formats, and the potential legal challenges in AI applications. The hosts also discuss how AI might shape consumer interactions and content consumption in the near future. 

    Don't forget to like, comment, and subscribe on Apple, Spotify, or Google for more insightful conversations on entrepreneurship, business, and digital marketing!

    Show ideas or suggestions? Get in touch at enterprisingmindspodcast@gmail.com

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    EP 18 - Job Hunting Tips for Laid Off Marketing Pros

    EP 18 - Job Hunting Tips for Laid Off Marketing Pros

    In this session of the Enterprising Minds podcast, Alex shares his recent job-hunting experience and provides tips and tricks to navigate the job application process in 2023. He focuses on understanding Applicant Tracking Systems (ATS), optimizing resumes, leveraging LinkedIn, and maintaining mental health during job hunting.

    Don't forget to like, comment, and subscribe on Apple, Spotify, or Google for more insightful conversations on entrepreneurship, business, and digital marketing!

    Show ideas or suggestions? Get in touch at enterprisingmindspodcast@gmail.com

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    Ep 17 - AI and Job Applications, Marketing Careers, and Interview Experiences

    Ep 17 - AI and Job Applications, Marketing Careers, and Interview Experiences

    In this episode of Enterprising Minds. Alex, Ruthi, and Dave's discussion revolves around the changing dynamics of the job market for marketing and sales professionals, the increasing role of artificial intelligence (AI) in job applications, and the mismatch between the expectations of job seekers and employers. 

    Don't forget to like, comment, and subscribe on Apple, Spotify, or Google for more insightful conversations on entrepreneurship, business, and digital marketing!

    Show ideas or suggestions? Get in touch at enterprisingmindspodcast@gmail.com

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    Ep 16 - Our Most Creative Things and Responsible AI Policies

    Ep 16 - Our Most Creative Things and Responsible AI Policies

    In this episode of Enterprising Minds, Alex, Ruthi, and Dave discuss the use of AI in various aspects such as creativity, enhancing user experience via chatbots, and ethical considerations for AI through AI policy documents. They also share their personal experiences with creativity and discuss AI's potential benefits and pitfalls.

    Don't forget to like, comment, and subscribe on Apple, Spotify, or Google for more insightful conversations on entrepreneurship, business, and digital marketing!

    Show ideas or suggestions? Get in touch at enterprisingmindspodcast@gmail.com

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    Ep 15 - The End of the Apocalypse of SEO

    Ep 15 - The End of the Apocalypse of SEO

    In this episode of Enterprising Minds, Alex Pokorny and Dave Dougherty emphasize the importance of quality content and user experience in the digital landscape. Especially as social media has evolved and search engines are changing in response to artificial intelligence.

    Despite the emergence of AI technology and the shift in social media dynamics, the fundamental elements remain crucial in building trust with audiences and ensuring long-term success.

    Don't forget to like, comment, and subscribe on Apple, Spotify, or Google for more insightful conversations on entrepreneurship, business, and digital marketing!

    Show ideas or suggestions? Get in touch at enterprisingmindspodcast@gmail.com

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    Ep 14 - Subdomains, Subfolders, or Seperate Domains for Global Marketing

    Ep 14 - Subdomains, Subfolders, or Seperate Domains for Global Marketing

    In this episode of Enterprising Minds, Alex, Dave, and Ruthi discuss whether to use one primary domain, subdomains, or subfolders for international expansion into new digital markets, highlighting the complexities of SEO strategy for international markets. It's their belief that SEO strategy must be influenced by the languages, cultural aspects, and legal requirements, which can complicate global growth. 

    To cap things off they discuss AI in advertising and how much AI, bots, and humans are involved in the process of paid search advertising already.

    Don't forget to like, comment, and subscribe on Apple, Spotify, or Google for more insightful conversations on entrepreneurship, business, and digital marketing!

    Show ideas or suggestions? Get in touch at enterprisingmindspodcast@gmail.com

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    Ep 13 - Context and Expectations for Marketing AI Tools

    Ep 13 - Context and Expectations for Marketing AI Tools

    In this episode, Alex, Dave, and Ruthi discuss the gap in the integration of AI tools, the use of artificial intelligence in content creation and marketing, and how all this shifts the supply of content on the internet. Does this new oversupply of content lead to new genres of content and new ways of consuming content online from trusted thought leaders?

    Don't forget to like, comment, and subscribe on Apple, Spotify, or Google for more insightful conversations on entrepreneurship, business, and digital marketing!

    Show ideas or suggestions? Get in touch at enterprisingmindspodcast@gmail.com

    -----Connect with Dave------

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    Ep 12 - What's the Human Role in the AI World

    Ep 12 - What's the Human Role in the AI World

    In this episode of Enterprising Minds, Alex Pokorny, Ruthi Corcoran, and Dave Dougherty discussed the role of humans in an Artificial Intelligence (AI) driven world, or is it AI in a human world? They continue their discussions and explorations into how AI can be used in different fields, its potential pitfalls, and how it could change the future of work and creativity.

    Don't forget to like, comment, and subscribe on Apple, Spotify, or Google for more insightful conversations on entrepreneurship, business, and digital marketing!

    Show ideas or suggestions? Get in touch at enterprisingmindspodcast@gmail.com

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    Ep 11 - Mastery, Deliberate Practice, and Time Management

    Ep 11 - Mastery, Deliberate Practice, and Time Management

    In this episode, Alex, Dave, and Ruthi discuss time management and productivity while balancing jobs, kids, relationships, and other interests. What tools and methodologies help you accomplish all you'd like to?

    Then in the second half of the episode, they discuss mastering your craft (marketing and SEO) and how deliberate practice plays into that.  Do you consider yourself a master SEO or marketer? Could you take on an apprentice?

    Don't forget to like, comment, and subscribe on Apple, Spotify, or Google for more insightful conversations on entrepreneurship, business, and digital marketing!

    Show ideas or suggestions? Get in touch at enterprisingmindspodcast@gmail.com

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    Ep 10 - Enterprise Crawling Tools

    Ep 10 - Enterprise Crawling Tools

    In this episode, Alex and Dave discuss enterprise-level crawling tools, a favorite topic for many search marketers to track the technical SEO health of their website(s). Throughout the conversation, they discuss when you need an enterprise crawler, common issues with crawling tools, and how these tools only reinforce the internal narratives of the organizations that use them.

    Don't forget to like, comment, and subscribe on Apple, Spotify, or Google for more insightful conversations on entrepreneurship, business, and digital marketing!

    Show ideas or suggestions? Get in touch at enterprisingmindspodcast@gmail.com

    -----Connect with Dave------

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    Ep 9 - Apple's Vision Pro and Competing Against Non-Consumption

    Ep 9 - Apple's Vision Pro and Competing Against Non-Consumption

    In this episode, Alex, Ruthi, and Dave discuss Apple's announcement of the Vision Pro goggles and Clayton Christensen's idea of competing against non-consumption. 

    Don't forget to like, comment, and subscribe on Apple, Spotify, or Google for more insightful conversations on entrepreneurship, business, and digital marketing!

    Show ideas or suggestions? Get in touch at enterprisingmindspodcast@gmail.com

    -----Connect with Dave------

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    Ep 8 - Creative SEO: Oxymoron or True Definition of SEO?

    Ep 8 - Creative SEO: Oxymoron or True Definition of SEO?

    Is creative SEO an oxymoron? Is it possible to be both creative and effective in a tech-savvy field like SEO? Hosts Alex Pokorny and Dave Dougherty explore the fine line between technical and content-based SEO, and if there's room for creativity in search engine optimization. Plus, find out whether or not business leaders truly treat and invest in their websites like they would the brand experiences of their brick-and-mortar stores.

    Don't forget to like, comment, and subscribe on Apple, Spotify, or Google for more insightful conversations on entrepreneurship, business, and digital marketing!

    Show ideas or suggestions? Get in touch at enterprisingmindspodcast@gmail.com

    -----Connect with Dave------

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    Ep 7 - Is SEO a Luxury Good?

    Ep 7 - Is SEO a Luxury Good?

    In this episode, hosts Alex Pokorny, Ruthi Corcoran, and Dave Dougherty, discuss whether SEO is a luxury good for most organizations or whether it's table stakes for modern marketing. They dive into the announcements of the 2023 Google I/O conference and the impacts of AI-generated results on the world's largest search engine, as well as how to ask for and secure more budget for SEO.

    Also, don't miss the first-ever segment of our new game Did Alex Have That Job?! Find out what Nigerian dwarf goats and accidentally scaring children have to do with Alex's work history!

    Don't forget to like, comment, and subscribe on Apple, Spotify, or Google for more insightful conversations on entrepreneurship, business, and digital marketing!

    Show ideas or suggestions? Get in touch at enterprisingmindspodcast@gmail.com

    -----Connect with Dave------

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    Enterprising Minds
    en-usJune 02, 2023