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    Escaping the Accountant's Trap

    This is a podcast to help accountants, CPAs and bookkeepers escape what we call the accountant's trap - where the only way to get paid more is to work more hours or take on more low-value and high-demanding clients.

    On each episode we'll discuss strategies and tips that financial professionals can use to grow a practice of their dreams so they can finally escape the accountant's trap. 

    This podcast is produced by TheCFOProject.com - a training company that trains accountants, CPAs and bookkeepers on how to build, launch and scale a CFO and business advisory service.

    en-us42 Episodes

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    Episodes (42)

    How to Manage Your Mind So You Can Manage Everything Else

    How to Manage Your Mind So You Can Manage Everything Else

    Welcome to another insightful episode of "Escaping the Accountant's Trap" podcast! In this episode, host Adam Lean invites Dawn Goldberg, a certified professional coach for accountants and author of "The Smarter Accountant," to uncover the secrets to eliminating stress, overcoming imposter syndrome, and maximizing productivity. Dawn shares her journey from a stressed-out accountant to a master of mind and time management, revealing how a shift in mindset can revolutionize your professional life. Discover practical tips to stop procrastination, manage your emotions, and take control of your career.

    Are you tired of the constant stress and overwhelm that come with accounting work? Don't miss this engaging discussion as Dawn explains the power of emotional intelligence and how managing your mind is the key to effective time management. Learn how to identify and challenge limiting beliefs, why emotional adulthood is crucial for success, and practical steps to boost your productivity. If you're ready to escape the accountant's trap and unlock your full potential, be sure to check out Dawn's website, thesmarteraccountant.com, for her insightful quiz and resources that can help you become a Smarter Accountant. Don't let stress hold you back; it's time to take charge of your career!

    Learn More About The CFO Project:
    https://thecfoproject.com/

    Visit Dawn's Website:
    https://thesmarteraccountant.com

    How to Use AI To Handle Low Level Tasks In Your Practice

    How to Use AI To Handle Low Level Tasks In Your Practice

    Welcome to a brand-new episode of the "Escaping the Accountant's Trap" podcast! In this enlightening conversation, hosts Adam Lean and Shane Westra delve into the realm of AI and its transformative impact on the accounting profession. Join the discussion as they explore how leveraging AI can liberate accountants, CPAs, and bookkeepers from the tedious, time-consuming tasks that often hold them back. Shane, the Chief Product Officer at Canopy Tax, shares valuable insights on how AI can revolutionize the way accounting professionals operate.

    Discover how AI serves as a powerful tool, enabling accountants to elevate their roles from number-crunching to high-value client advisory services. Learn about the array of tasks that AI can streamline, from communication and document management to insightful reporting. Shane's expertise sheds light on how AI can free up accountants' time, allowing them to focus on becoming true experts in their chosen niches. The future of accounting is bright, with AI as a catalyst for growth, efficiency, and enhanced client experiences. Tune in now to explore the incredible potential that AI holds for the accounting industry!

    Learn More About The CFO Project:
    https://thecfoproject.com/

    Visit Shane's Website:
    https://www.getcanopy.com/

    Grow Your Advisory Practice By Leveraging Tax Planning Tools

    Grow Your Advisory Practice By Leveraging Tax Planning Tools

    Join us on the latest episode of the Escaping the Accountant's Trap podcast, where we dive deep into the world of advising clients on tax planning strategies. In this enlightening conversation with Paul Hamann, the founder and president of RC Reports, we uncover the powerful concept of reasonable compensation (RC). Discover how RC serves as a crucial compliance figure for small businesses, shedding light on what business owners should be paying themselves and how it affects tax planning.

    Paul provides invaluable insights into how accountants, CPAs, and bookkeepers can leverage RC as a cornerstone for advisory conversations. Learn how this fundamental number can lead to discussions on entity planning, retirement strategies, and even open doors to upselling services. Our conversation highlights practical ways to monetize RC analysis and outlines its pivotal role in refining your advisory practice. Don't miss this opportunity to escape the accountant's trap and unlock the potential of tax planning tools for your clients' financial success.

    Learn More About The CFO Project:
    https://thecfoproject.com/

    Visit Paul's Website:
    https://rcreports.com

    How to Use Content Marketing to Attract High-Value Clients

    How to Use Content Marketing to Attract High-Value Clients

    Welcome to the latest episode of Escaping the Accountant's Trap Podcast! In this episode, we're joined by Liz Farr, the founder of Farr Communications, to delve into the transformative potential of content marketing for accountants, CPAs, and bookkeepers. With her extensive background in tax and accounting, Liz shares valuable insights on how content marketing can help you break free from the accountant's trap, attract high-value clients, and establish yourself as an expert in the field.

    Liz's journey from the world of accounting to becoming a successful freelance writer highlights the shift from traditional roles to modern strategies. She emphasizes that content marketing isn't just about writing; it's about reaching your audience where they are, whether through written articles or videos. By offering practical advice and addressing common client questions, you can build trust and showcase your knowledge, setting the stage for meaningful client relationships. Join us for this enriching discussion on the power of content marketing and its potential to reshape your accounting career. Listen now and discover new avenues to escape the trap and thrive in today's dynamic business landscape.

    Learn More About The CFO Project:
    https://thecfoproject.com/

    Visit Liz's Website:
    https://farrcommunications.com

    How to Setup a Virtual Firm and Take Back Control of Your Time

    How to Setup a Virtual Firm and Take Back Control of Your Time

    Welcome to the latest episode of the Escaping the Accountant's Trap podcast! In today's conversation, we dive deep into the world of virtual firms and how they can liberate accountants, CPAs, and bookkeepers from the confines of traditional work structures. Our guest, Noemi Aguilar-Orta, founder of Mama Counts, shares her incredible journey of breaking free from the limitations of a traditional office and building a successful virtual firm.

    Noemi's story is an inspiring testament to the power of aligning your career with your life's priorities. She started her journey in the world of bookkeeping and tax at a young age, and after experiencing the challenges of work-life balance and the demands of tax season, she knew she needed a change. With determination and the desire to be present for her family, Noemi embarked on the path of setting up a virtual firm.

    Discover how Noemi's journey led her to embrace remote work, allowing her to run a thriving accounting practice while being fully present for her family. She shares valuable insights into the systems she set up, including the use of QuickBooks Desktop through hosting services, workflow automation with tools like TaxStorm, and effective communication tools such as G Suite, Calendly, Zoom, and Asana. Noemi's advice is not only practical but also empowering for those looking to transition into the virtual work landscape.

    So, if you're an accountant or bookkeeper who dreams of work-life balance, flexibility, and the ability to work from anywhere, this episode is a must-listen. Join us for this enlightening conversation and learn how to escape the accountant's trap and embrace the boundless possibilities of a virtual firm. Tune in now through the link below and take your career to new heights!

    Learn More About The CFO Project:
    https://thecfoproject.com/

    Visit Noemi's Website:
    https://mamacounts.com

    How to Offer Tax Advisory Services

    How to Offer Tax Advisory Services

    Ready to liberate yourself from the accountant's trap? Join host Adam Lean in a riveting episode where he sits down with the remarkable Jackie Meyer, founder of TaxPlanIQ. Get ready to explore the revolutionary world of tax advisory services that can catapult your accounting practice to new heights of value and profitability.

    Discover the game-changing potential of offering tax advisory services and why it's the future of modern accounting. Gain insights from Jackie's visionary ROI method of tax planning that can supercharge your revenue and client satisfaction.

    Dive into the fusion of accounting and AI as Jackie shares a sneak peek into her AI assistant, 'Jane,' powered by GPT-4. Get a glimpse of how AI can augment your advisory services, enhance efficiency, and elevate client interactions.

    Don't miss this enlightening conversation that's poised to reshape the trajectory of your accounting journey. Tune in now and unearth the secrets of escaping the accountant's trap while embracing the dynamic future of the accounting profession.

    Learn More About The CFO Project:
    https://thecfoproject.com/

    Visit Katie's Website:
    https://www.jackiemeyercpa.com

    Your Secret Weapon To Dramatic Growth: The Client Experience

    Your Secret Weapon To Dramatic Growth: The Client Experience

    Join us in this enlightening episode of "Escaping the Accountant's Trap" as we delve into the art of creating an exceptional client experience that leads to growth and prosperity. Host Adam Lean invites special guest Katie Tolin, an expert outsourced growth officer for CPA firms and the chief growth guide of CPA Growth Guides, to share invaluable insights.

    Discover how breaking free from the traditional accounting mindset and embracing specialization can transform your firm's trajectory. Katie unveils the power of niching down to specific industries or service types, enabling you to connect deeply with your target audience. Learn how to overcome the roadblocks of industry ingraining and take actionable steps to ingrain yourself within your chosen niche, from attending events to crafting engaging content. Whether you're a seasoned practitioner or a new entrant in the accounting world, this episode offers a roadmap to unlocking growth and fulfillment by enhancing the client experience. Tune in now and embark on a journey towards professional expansion!

    Learn More About The CFO Project:
    https://thecfoproject.com/

    Visit Katie's Website:
    https://www.cpagrowthguides.com

    Escaping the Accountant's Trap
    en-usAugust 29, 2023

    How to Add Tax Representation Services to Your Practice

    How to Add Tax Representation Services to Your Practice

    Join us on the latest episode of "Escaping the Accountant's Trap" as we explore a game-changing strategy to break free from the confines of traditional accounting. In this episode, we're diving into the world of tax representation services with Eric Green, the founder of TaxRep Network. Discover how adding tax representation to your practice can unlock new revenue streams and provide essential assistance to clients facing IRS troubles.

    With over 25 million taxpayers in financial turmoil and a decline in lawyer representation, accountants are stepping in to bridge the gap. Learn how this dynamic approach can reshape your practice, increase profitability, and provide vital support to those in need. Join Eric and host Adam Lean as they uncover the untapped potential of IRS representation for accountants. Don't miss out on this transformative discussion that could revolutionize the way you approach your accounting business! #TaxRep #AccountingRevolution #ClientSupport

    Learn More About The CFO Project:
    https://thecfoproject.com/

    Visit Eric's Website:
    https://taxrepllc.com

    Escaping the Accountant's Trap
    en-usAugust 22, 2023

    How to Differentiate Yourself By Picking a Niche

    How to Differentiate Yourself By Picking a Niche

    Join us in the latest episode of "Escaping the Accountant's Trap" as we delve into a niche yet vital topic with Esther Friedberg Karp, the founder of CompuBooks. Discover how differentiating yourself as an accountant or bookkeeper skilled in multi-currency can be the key to breaking free from the accountant's trap.

    In this episode, we uncover how Esther's journey from being a mathematician led her to specialize in multi-currency training for accountants and bookkeepers. Learn why mastering multi-currency isn't just about numbers; it's about offering unique value that sets you apart. Don't miss this insightful conversation that's all about making your skills count.

    Tune in now to escape the trap and embrace the power of multi-currency expertise.

    Learn More About The CFO Project:
    https://thecfoproject.com/

    Visit Esther's Website:
    https://www.e-compubooks.com

    Escaping the Accountant's Trap
    en-usAugust 15, 2023

    Change More Lives by Spending Less Time on Compliance Tasks

    Change More Lives by Spending Less Time on Compliance Tasks

    In this thought-provoking episode, join host Adam Lean and special guest Vipul Sheth, founder of advancedtrack.com, as they unravel the secrets to escape the accountant's trap. Discover how to charge more for your services by providing real value to your clients and becoming their trusted professional friend. Inspired by the story of a legendary accountant, David, Vipul shares how shifting the focus from compliance tasks to problem-solving and building relationships can transform your practice and create long-lasting client connections. Learn about the advantages of offshoring accounting services and how it can elevate your local team to focus on delivering value, while ensuring accuracy in compliance work. Don't miss this opportunity to unlock the potential of your accounting business and change lives through meaningful client interactions.

    Listen now to this empowering episode of "Escaping the Accountant's Trap" and embark on a journey to revolutionize your practice. Learn valuable strategies to elevate your service offerings, command higher fees, and build a thriving client base. By embracing the power of relationships and focusing on value over compliance, you can break free from the traditional accountant's role and truly impact lives. Tune in now and take your accounting practice to new heights!

    Learn More About The CFO Project:
    https://thecfoproject.com/

    Visit Vipul's Website:
    https://www.advancetrack.com/

    Creating a Profitable Practice Without Sacrificing Your Life

    Creating a Profitable Practice Without Sacrificing Your Life

    Welcome to the Escaping the Accountants Trap podcast, where we help accountants, CPAs, and bookkeepers break free from the accountant's trap and build profitable practices without sacrificing their lives. In this episode, we have a special guest, Jo Wood, the founder of Six Figure Bookkeeper.com. Jo, who has been recognized as one of the top 50 women in accounting, shares her journey of building a successful multi six-figure bookkeeping practice from home with a virtual team.

    Jo opens up about her challenges, starting from her early days as a bookkeeper to founding her first practice and facing difficulties. She talks about her burnout, spinal surgery, and even how her husband played a role in pushing her to make her business a success.

    Join us as Jo explains how she transformed her approach from being transactional to transformational with her clients. Discover the importance of having conversations that go beyond numbers, helping your clients understand their financial goals, sales, branding, and more.

    Learn from Jo's expertise as she emphasizes the significance of becoming a true business owner, not just a service provider. Find out how she made herself redundant from day-to-day bookkeeping tasks and focused on building a profitable enterprise that runs without her constant involvement.

    If you're an accountant, CPA, or bookkeeper looking to create a profitable and fulfilling practice, this episode is a must-watch. Gain insights and valuable tips from Jo Wood on transforming your approach, growing your business, and achieving a successful work-life balance.

    Don't forget to like, share, and subscribe to the channel for more inspiring discussions. Let's escape the accountant's trap together and thrive in our practices!

    Learn More About The CFO Project:
    https://thecfoproject.com

    Visit Jo's Website:
    https://www.6figurebookkeeper.com

    How to Make More Money By Working With Less Clients

    How to Make More Money By Working With Less Clients

    Join us for an eye-opening discussion on "Escaping The Accountant's Trap" in this compelling podcast episode. Our special guest, Dawn Brolin, a respected educator and designated motivator, reveals the secret to breaking free from the accountant's grind and making more money by working with fewer clients.

    Discover the transformative power of relationship pricing, a subscription-based model that ensures your clients have access to your expertise whenever they need it, without the need for hourly billing.

    Learn how time management and productivity hold the key to maximizing your efficiency and freeing up valuable time, allowing you to achieve your goals without sacrificing work-life balance.

    Gain valuable insights on the importance of pricing your services accordingly and defining your ideal clients, enabling you to focus on the work you love and avoid the trap of undervaluing your expertise.

    Escape the constraints of traditional accounting and embrace a new path to success. Tune in now to this empowering podcast episode and start your journey towards financial freedom and a more fulfilling life.

    Learn More About The CFO Project:
    https://thecfoproject.com

    Visit Dawn's Website:
    https://www.dawnbrolin.com

    Listen to the podcast episode here:
    https://www.buzzsprout.com/2178503/13141736

    #EscapingTheAccountantsTrap #RelationshipPricing #WorkLifeBalance #Productivity #FinancialFreedom #AccountingSuccess #Podcast #AccountingTips #Motivation

    Freeing Today’s Accountants from an Oppressive Business Model

    Freeing Today’s Accountants from an Oppressive Business Model

    Join Adam Lean and special guest Eric "The Viking" Solbakken on this exciting episode of Escaping the Accountant's Trap Podcast. In this eye-opening discussion, Eric shares his expertise as a CPA speaker, business advisor, and creator of the Accountant Success Formula. Together, they reveal how accountants can break free from an oppressive business model and regain control of their careers.

    Are you tired of working with low-value, high-demanding clients while being stuck in a cycle of low fees due to intense competition? If so, this episode is a must-listen! Eric and Adam dive deep into the topic of escaping the accountant's trap and uncover the key strategies to maximize profits, attract top-notch clients, and achieve the freedom you deserve.

    Discover the three lies that accountants have been conditioned to believe and how they hinder professional growth. Eric exposes the brainwashing effect of these beliefs and shares the truth behind them. From the worth of your work being tied to hours to the misconception that clients are naturally price-sensitive, these falsehoods keep accountants trapped in an oppressive model.

    But fear not! Eric serves as your guide, ready to lead you out of this predicament. Learn how shifting from the billable hour model to a subscription-based value pricing approach can revolutionize your practice. Say goodbye to stressful timesheets, collections issues, and end-of-year conversations with clients. Embrace a new business model that fosters efficiency, effectiveness, and, ultimately, increased profitability.

    Discover the transformative power of taking control of your business model and regaining control of your life. It's time to escape the accountant's trap and step into a world where you can earn more, work less, and truly thrive as a valued professional.

    How to Get Leads to Your Practice

    How to Get Leads to Your Practice

    Check out the latest episode of Escaping the Accountant's Trap podcast, where Adam Lean and Christian Jones discuss the topic of "Investing In The Client Relationship." In this episode, they delve into strategies to help accountants, CPAs, and bookkeepers grow their practices by generating leads and scaling their marketing efforts. Christian Jones, the CEO of TaxProMarketer.com, shares valuable insights on how to overcome the challenges of acquiring new clients and building lasting relationships. They emphasize the importance of believing in the possibility of sustainable lead generation and explore various marketing channels, with a focus on organic ranking on Google. Christian highlights three key areas to address for improving online visibility: optimizing your website, maximizing your Google business page, and regularly obtaining Google reviews. Join Adam and Christian as they provide actionable advice and valuable tips to help accountants and bookkeepers escape the accountant's trap and thrive in their practices. Don't miss out on this insightful discussion that can transform your approach to client acquisition and relationship building.

    How to Raise Rates Without Losing Clients

    How to Raise Rates Without Losing Clients

    In this episode of the "Escaping the Accountants Trap" podcast, join host Adam Lean and guest Lauren Fogelman, author of "Get Paid While You're Worth," as they delve into the topic of raising rates without losing clients. Accountants, CPAs, and bookkeepers often find themselves trapped in a cycle of low-paying, high-demand clients, unable to increase fees due to fierce competition. Lauren shares her expertise and presents the "Raise Your Rates Formula," a five-step process to escape the trap and attract quality clients. Learn how to communicate your value effectively, package your services strategically, implement value pricing, and master the art of consultation. Discover the importance of understanding your clients' perspectives and needs, and how aligning your pricing and services accordingly can significantly boost your income without sacrificing clientele. Don't miss this valuable discussion on breaking free from the accountant's trap and stepping into a more profitable future.

    Increase The Value To Your Clients To Increase Your Income

    Increase The Value To Your Clients To Increase Your Income

    In this episode of the "Escaping the Accountant's Trap" podcast, host Adam Lean invites consultant Geraldine Carter to discuss how accountants can increase their value to clients and escape the cycle of low-value, high-demand work. Geraldine shares her own experience of struggling to find an accountant who could provide the guidance and forecasting she needed for her business. They highlight the importance of shifting from hourly billing to value-based pricing and embracing specialization within a niche market. By understanding the specific needs of their clients and offering expertise and guidance, accountants can differentiate themselves, provide more value, and command higher fees. They emphasize that raising fees actually reduces competition and attracts clients who appreciate the unique insights and services they offer.

    How to Provide Exceptional Client Experiences

    How to Provide Exceptional Client Experiences

    Check out this episode of the Escaping the Accountants Trap podcast, where Adam Lean discusses the importance of providing exceptional client experiences with his guest, Steph Vaughan-Jones, the head of business development for Moneypenny USA.

    In this episode, they explore why Moneypenny focuses on creating great customer relationships and how it can benefit accounting firms. They dive into the various reasons why accountants choose to outsource their call answering and live chat services, such as saving time, improving efficiency, and capturing new business.

    They also discuss the significance of first impressions, the importance of personalized and professional service, and the advantages of extending opening hours and adapting to hybrid working models. If you're an accountant or bookkeeper looking to escape the accountant's trap and enhance your client experiences, this episode is a must-listen.

    Scale Your Practice Through Outsourcing

    Scale Your Practice Through Outsourcing

    This is a podcast to help accountants, CPAs and bookkeepers escape what we call the accountant's trap - where the only way to get paid more is to work more hours or take on more low-value and high-demanding clients.

    On each episode we'll discuss strategies and tips that financial professionals can use to grow a practice of their dreams so they can finally escape the accountant's trap. 

    This podcast is produced by TheCFOProject.com - a training company that trains accountants, CPAs and bookkeepers on how to build, launch and scale a CFO and business advisory service.

    Want more training on how to escape the accountant's trap? Click here: https://thecfoproject.com/the-one-clear-path

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