Feel Good Social Podcast: Branding and Marketing for Down-to-Earth Entrepreneurs

If you've ever wondered how to walk the fine line between speaking your truth and nurturing kindness online, this episode is for you. 

In this episode of the Feel Good Social Podcast, we're joined by Megan Phillips, a social media savant, and compassionate mom of three. Megan’s here to dish out her wisdom on navigating the chaotic seas of online opinions, content strategy, and Instagram's Threads app.

Hit Play Now To Hear:
⭐ Unpacking the do's and don'ts of expressing opinions online without losing your cool.
⭐ Parenting in a digital age: Teaching the next generation to show up online, responsibly.
⭐ Megan's content strategy gems that won't make your head spin.
⭐ A look at Instagram's Threads app and why it's not the end-all-be-all of marketing.
⭐ Being kind and thoughtful online: Because being nice never goes out of style.

Sit back and enjoy an episode filled with authentic conversation, tangible tips, and some refreshing perspectives on how we all can be more thoughtful and intentional with our online presence. No fluff, no pretense, just real talk with a side of wit. Enjoy! 🎧

Connect with Megan at meganphillips.co and @meganphillips.co on Instagram!

Connect with your host Kinsey:

• Feel Good Social Website: feelgoodsocial.com
• Feel Good Social Instagram: @feelgoodsocial

Check out our sister podcast, Authentic AI for Entrepreneurs!

• Authentic AI Website: diywith.ai
• Authentic AI Instagram: @authenticaiforentrepreneurs

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Ready to simplify your content by focusing on the posts that matter? Check out our 12 Essential Posts Strategy Mini-Course here: feelgoodsocial.com/minicourse

Marketing Experts keep saying: "Be authentic as a brand!" But what does that actually look like in action?

Today, we're taking a look at 3 big name brands who are talking their talk, walking their walk, and have built huge loyal customer bases of people who absolutely adore them. We'll be analyzing what they're doing right when it comes to showing up authentically as a brand, so we put authenticity into action in our own way!

Hit play now to hear:

• the 5 Key Factors that all big name authentic brands have in common 🚀
  
  
• a breakdown of 3 big name brands who are showing up authentically in different ways and different industries
  
  
• how I have tried to make Feel Good Social feel as authentic as possible over the years (small beans brand example)

Don't forget to subscribe, rate, and review if you love the show. Your support means the world to us! 🙏

Connect with your host Kinsey:

• Feel Good Social Website: feelgoodsocial.com
• Feel Good Social Instagram: @feelgoodsocial

Check out our sister podcast, Authentic AI for Entrepreneurs!

• Authentic AI Website: diywith.ai
• Authentic AI Instagram: @authenticaiforentrepreneurs

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Ready to simplify your content by focusing on the posts that matter? Check out our 12 Essential Posts Strategy Mini-Course here: feelgoodsocial.com/minicourse

Are you ready to hone your unique secret to your brand's success? In this episode, we're getting real with Hayley Maxwell, a branding guru who's all about authenticity and finding your superpowers. 🦸‍♀️

Hit play now to hear:

• why authenticity is the secret sauce to a successful brand🚀
• Hayley's unique approach to identifying your strengths and how to leverage them in your business
• How to infuse your brand with your personality and values, so you can create a brand that's a true reflection of you. 🌟
•  strategies for dealing with self-doubt and boosting your confidence

Get ready to feel inspired, empowered, and ready to take on the world with your authentic brand!

Connect with Hayley at hayleymaxwell.com or on Instagram at @thehayleymaxwell!

Don't forget to subscribe, rate, and review if you love the show. Your support means the world to us! 🙏

Connect with your host Kinsey:

• Feel Good Social Website: feelgoodsocial.com
• Feel Good Social Instagram: @feelgoodsocial

Check out our sister podcast, Authentic AI for Entrepreneurs!

• Authentic AI Website: diywith.ai
• Authentic AI Instagram: @authenticaiforentrepreneurs

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Ready to simplify your content by focusing on the posts that matter? Check out our 12 Essential Posts Strategy Mini-Course here: feelgoodsocial.com/minicourse

Welcome to the very first episode of Authentic AI for Entrepreneurs, the podcast that helps down-to-earth entrepreneurs authentically leverage the power of AI technology without wasting your time, losing your mind, or selling your soul!

In this episode, Kinsey shares how she went from being a full-on AI curmudgeon to an enthusiastic open-minded learner, and invites you to join her in exploring how YOU to use AI authentically in your business, as well.

Hit play now to hear:

• the importance of leveraging AI in an authentic way that doesn't compromise your values
• how we can shift our mindset to think of AI as a catalyst for learning and embracing new opportunities (rather than a barrier to creativity or a robot that's going to "take our jobs")
• why having open, honest, and authentic conversations about AI is the best way for YOU to help us in shaping our future

Listen to the Authentic AI for Entrepreneurs podcast:

• Apple
• Spotify
• Youtube
  
  
• Website: diywith.ai
• Instagram: @AuthenticAIforEntrepreneurs

Connect with your host Kinsey:

• Feel Good Social Website: feelgoodsocial.com
• Feel Good Social Instagram: @feelgoodsocial

Check out our sister podcast, Authentic AI for Entrepreneurs!

• Authentic AI Website: diywith.ai
• Authentic AI Instagram: @authenticaiforentrepreneurs

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Ready to simplify your content by focusing on the posts that matter? Check out our 12 Essential Posts Strategy Mini-Course here: feelgoodsocial.com/minicourse

How do you know if it's time to invest in professional (re)branding? 

In today's episode, we have an insightful conversation with RuthAnn, the creative mastermind behind R Artspace, to discover how rebranding can positively impact your business, gain clarity on whether it's the right move for you, and learn valuable tips for upleveling your branding and website.

Hit play now to hear:

⭐ how rebranding can revitalize your business, attract ideal clients, and create a consistent brand experience across various platforms

⭐ the key indicators that can help you make the decision to rebrand (so you can stop twiddling your thumbs and know it's time for you to go for it!)

⭐ how you can effectively elevate your branding and website

⭐ a refreshing and low-key approach to selling that doesn't rely solely on Instagram. 

Connect with RuthAnn at rartspace.com and @r_artspace on Instagram!

Connect with your host Kinsey:

• Feel Good Social Website: feelgoodsocial.com
• Feel Good Social Instagram: @feelgoodsocial

Check out our sister podcast, Authentic AI for Entrepreneurs!

• Authentic AI Website: diywith.ai
• Authentic AI Instagram: @authenticaiforentrepreneurs

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Ready to simplify your content by focusing on the posts that matter? Check out our 12 Essential Posts Strategy Mini-Course here: feelgoodsocial.com/minicourse

Welcome to another Feel Good Social MINIsode, where Kinsey talks really fast and shares actionable tips that you can take and implement this week for your brand!

In Episode 163, we're dove into the world of Instagram Stories and explored how you can effectively share personal behind-the-scenes moments with your audience.

And in today's minisode, we're going to expand on the types of stories you can for your brand with specific examples!

⭐ Sneak peeks of upcoming projects or products

⭐ Day-in-the-life glimpses

⭐ Behind-the-scenes of your creative process

⭐ Failures and lessons learned

⭐ Share recommendations and highlight others!

⭐ Interact with and learn more about your audience!

Get out your notebook and hit play now!

Connect with your host Kinsey:

• Feel Good Social Website: feelgoodsocial.com
• Feel Good Social Instagram: @feelgoodsocial

Check out our sister podcast, Authentic AI for Entrepreneurs!

• Authentic AI Website: diywith.ai
• Authentic AI Instagram: @authenticaiforentrepreneurs

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Ready to simplify your content by focusing on the posts that matter? Check out our 12 Essential Posts Strategy Mini-Course here: feelgoodsocial.com/minicourse

Instagram stories is one of the BEST WAYS to connect with your ideal customers on a personal level and low-key sell your stuff in a way that feels good!

So in today's episode, we're diving into the world of Instagram Stories and exploring how you can effectively share personal behind-the-scenes moments with your audience.

If you've been looking for practical tips to connect with your followers and build genuine relationships, you're in the right place. So, let's get started!

Hit play now to hear:

⭐ why IG stories are so powerful and essential for connecting with your audience in a genuine way

⭐ how to align your stories content with your brand's values and cater to your audience's preferences and interests

⭐ various types of behind-the-scenes moments you can share and how to keep your content engaging and relatable.

⭐ my best / easiest / most strategic tips for creating content for your IG stories to drive connection with your ideal customers and boost the success of your business

Connect with your host Kinsey:

• Feel Good Social Website: feelgoodsocial.com
• Feel Good Social Instagram: @feelgoodsocial

Check out our sister podcast, Authentic AI for Entrepreneurs!

• Authentic AI Website: diywith.ai
• Authentic AI Instagram: @authenticaiforentrepreneurs

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Ready to simplify your content by focusing on the posts that matter? Check out our 12 Essential Posts Strategy Mini-Course here: feelgoodsocial.com/minicourse

Ever thought about starting your own podcast? Or maybe you have one already and you're looking for branding, marketing and content tips - when it comes to podcasting??

Today's guest Richard has a 20-year career in marketing AND he's the host of the Inspire To Run Podcast, where he encourages people of all ages and skill levels to get off your couch and run!

In this episode, we chat about:

⭐ why rebranding was one of the best things Richard could do for his podcast

⭐Richard's best tips for getting started, marketing your podcast AND his secret to having endless content ideas

⭐ How running has changed Richard's life, and how he's turned that passion into a podcast that inspired others and gives others a platform to share their stories as well

⭐ and more!

Connect with Richard at inspiretorun.co and @inspiretorunpodcast on Instagram!

Connect with your host Kinsey:

• Feel Good Social Website: feelgoodsocial.com
• Feel Good Social Instagram: @feelgoodsocial

Check out our sister podcast, Authentic AI for Entrepreneurs!

• Authentic AI Website: diywith.ai
• Authentic AI Instagram: @authenticaiforentrepreneurs

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Ready to simplify your content by focusing on the posts that matter? Check out our 12 Essential Posts Strategy Mini-Course here: feelgoodsocial.com/minicourse

Coming back to work after taking time off? Whew, that can be a doozy. 😆

Whether you're lacking motivation, dealing with imposter thoughts, or just having trouble getting started, it can really throw you for a loop.

That's why I'm sharing my BEST TIPS for hopping back on the work horse in your business after taking a time off (or if you're just trying to start showing up in your business more often!)

Hit play now to hear:

⭐ how to shake off the mindset cobwebs and pump yourself up

⭐ a mindful meditation to help you step into your BEST (boss) SELF

⭐ helpful tips for overcoming the overwhelm and just getting started

⭐ a small trick for finding motivation to work again

⭐ the best way to boost your confidence with your community

**THIS IS PART 2 OF 2: To hear the first part of this episode, go back to episode 160 where I'm sharing about giving yourself the grace & space to take a break in your business - without feeling guilty about it!

Connect with your host Kinsey:

• Feel Good Social Website: feelgoodsocial.com
• Feel Good Social Instagram: @feelgoodsocial

Check out our sister podcast, Authentic AI for Entrepreneurs!

• Authentic AI Website: diywith.ai
• Authentic AI Instagram: @authenticaiforentrepreneurs

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Ready to simplify your content by focusing on the posts that matter? Check out our 12 Essential Posts Strategy Mini-Course here: feelgoodsocial.com/minicourse

Do you put pressure on yourself to DO ALL THE THINGS and SHOW UP ALL THE TIME for you business? Do you feel guilt or shame when your personal life gets in the way of your work?

I've totally been there, friend.

Telling myself that I have to stay consistent and keep showing up in my biz through thick and thin --- even when I risk dropping balls, diving deep into burnout and/or simply showing up in a way that feels forced / unaligned / icky.

So today, I wanted to talk about how we can assess our  ENTIRE life/biz ecosystem to make executive decisions about what we need to prioritize in our business and personal life through every season. (and OWN those decisions!) 

Hit play now to hear:

⭐ prioritizing and balancing ALL the things in our personal life and business

⭐ accepting that our personal life and business are inevitably intertwined

⭐ taking the pressure off ourselves and giving ourselves space/grace when we need it

⭐ releasing guilt and shame you may feel for not being able to do it all

⭐ taking agency in your biz/life and making executive decisions about what is right for YOU  in every situation (even if it's not what you "should" be doing)

**THIS IS PART 1 OF 2: Continue listening to this recording in Episode 161 to hear tips for hopping back on the work horse after taking a break from your biz

Connect with your host Kinsey:

• Feel Good Social Website: feelgoodsocial.com
• Feel Good Social Instagram: @feelgoodsocial

Check out our sister podcast, Authentic AI for Entrepreneurs!

• Authentic AI Website: diywith.ai
• Authentic AI Instagram: @authenticaiforentrepreneurs

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Ready to simplify your content by focusing on the posts that matter? Check out our 12 Essential Posts Strategy Mini-Course here: feelgoodsocial.com/minicourse

Who needs a good pep talk?!  We all go through difficult things in our lives, but what if you were able to turn your painful past experiences into something positive you can share with the world?

Today's guest Kay Kay Smith helps people do just that. 🤗

As a multi-passionate lifelong entrepreneur who's dealt with quite a bit of trauma throughout her life, she's realized that the pain she has overcome now allows her to help other navigate similar experiences.

And she's helping other women reason how they can do the same.

Hit play now to hear:

⭐ how you can shift your mind around your past painful experiences and turn them into your purpose to change the world

⭐ Kay Kay's best advice when it comes to overcoming imposter syndrome

⭐ Tips for navigating business as a multi-passionate entrepreneur

Connect with Kay Kay at konfidentlykreating.com or @kksmithmedia on Instagram!

Connect with your host Kinsey:

• Feel Good Social Website: feelgoodsocial.com
• Feel Good Social Instagram: @feelgoodsocial

Check out our sister podcast, Authentic AI for Entrepreneurs!

• Authentic AI Website: diywith.ai
• Authentic AI Instagram: @authenticaiforentrepreneurs

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Ready to simplify your content by focusing on the posts that matter? Check out our 12 Essential Posts Strategy Mini-Course here: feelgoodsocial.com/minicourse

Looking for a way to give yourself a little extra $$ cushion in your business? Today's guest Abby is sharing how she's used affiliate marketing to gain 5K new followers and make an extra $5K, in the past two months alone!

Hit play now to hear:

⭐ what the Amazon Influencer Program is - and why you should apply!

⭐ Abby's approach to using Reels with affiliate marketing to make extra money in your business

⭐ how to create an affiliate marketing strategy for your business

⭐ and more!

Connect with Abby at amazon.com/shop/abbyrpeek and @abbypeek on Instagram!

Connect with your host Kinsey:

• Feel Good Social Website: feelgoodsocial.com
• Feel Good Social Instagram: @feelgoodsocial

Check out our sister podcast, Authentic AI for Entrepreneurs!

• Authentic AI Website: diywith.ai
• Authentic AI Instagram: @authenticaiforentrepreneurs

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Ready to simplify your content by focusing on the posts that matter? Check out our 12 Essential Posts Strategy Mini-Course here: feelgoodsocial.com/minicourse

Whether you're a fellow travel nerd or you're simply looking for tips on repurposing video content, this is a great episode for you. 😘

Today's guest Katie has spent the last 8 years living and working abroad across the globe, and she's now turned her passion for memorable, meaningful and responsible travel into a business!

Hit play now to hear:

⭐ the ins and outs of what it's like to actually work with a travel advisor

⭐ Katie and I geek out about our travel experiences (such as the squishy penguins in Antarctica!!!)

⭐ Katie's process when it comes to capturing and editing video content for her travel vlog

⭐ ideas for how you can create multiple pieces of content from one topic or video (for multiple platforms, too!)

Connect with Katie at travelbrio.com and @briotravel_ on Instagram!

Connect with your host Kinsey:

• Feel Good Social Website: feelgoodsocial.com
• Feel Good Social Instagram: @feelgoodsocial

Check out our sister podcast, Authentic AI for Entrepreneurs!

• Authentic AI Website: diywith.ai
• Authentic AI Instagram: @authenticaiforentrepreneurs

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Ready to simplify your content by focusing on the posts that matter? Check out our 12 Essential Posts Strategy Mini-Course here: feelgoodsocial.com/minicourse

Do you struggle to write email newsletters that nurture your email list? You're not alone, my friend. 😆

That's why today, we're chatting with email marketing expert Allea of Duett about how you can write automated Welcome Sequences AND Nurture Sequences for your email list that keep your audience engaged and wanting more!

Hit play now to learn:

⭐ the secret to writing engaging content that your ideal customers want to read

⭐ the BEST things to include in your email welcome sequence to make people want to stay (and not hit that unsubscribe button)

⭐ how to create an automated NURTURE sequence with evergreen content (so you don't have to worry about writing newsletters every week 🙌)

⭐ Allea's tricks for overcoming the email mindset hurdles that might be stopping you from hitting that send button

Connect with Allea at duett.co or on Instagram at @alleagrummert!

Connect with your host Kinsey:

• Feel Good Social Website: feelgoodsocial.com
• Feel Good Social Instagram: @feelgoodsocial

Check out our sister podcast, Authentic AI for Entrepreneurs!

• Authentic AI Website: diywith.ai
• Authentic AI Instagram: @authenticaiforentrepreneurs

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Ready to simplify your content by focusing on the posts that matter? Check out our 12 Essential Posts Strategy Mini-Course here: feelgoodsocial.com/minicourse

There are no rules when it comes to how you can use audio and video for your business, so today, we're dishing up some inspiration for how you can get creative and start thinking outside the box!

Our guest JR Shaw's podcast Galveston Unscripted started as a "historic audio running tour" of his hometown Galveston, TX - and has now turned into his full time job! He's partnering with the town of Galveston, Airbnb owners, and even expanding his services to other cities across the country.

Hit play now to hear:

⭐ how JR turned his side passion project into a full blown business

⭐ his process for easily creating short videos that tell a story in under 60 seconds (yes, he uses Canva!)

⭐ JR's best tips for repurposing videos for Instagram, Tiktok, Facebook and Youtube

⭐ how JR got super confident speaking into the mic and being on camera (even as a semi-shy kiddo!)

Connect with JR at galvestonunscripted.com and on Instagram at @insta_aggie and @galvestonunscripted!

Connect with your host Kinsey:

• Feel Good Social Website: feelgoodsocial.com
• Feel Good Social Instagram: @feelgoodsocial

Check out our sister podcast, Authentic AI for Entrepreneurs!

• Authentic AI Website: diywith.ai
• Authentic AI Instagram: @authenticaiforentrepreneurs

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Ready to simplify your content by focusing on the posts that matter? Check out our 12 Essential Posts Strategy Mini-Course here: feelgoodsocial.com/minicourse

Looking for things to post for your brand in February 2023? Today, I'm sharing an exclusive training I recorded for my online membership The Feel Good Social Club. 🤗

These are audio recording I share every month, along with a month-specific PDF planner, that walks my members through the themes, hashtag holidays, and content ideas for each upcoming month.

And today, you're getting an inside peek, er, listen into February's training!

Hit play now to hear:

⭐ the 3 major themes for the month of February

⭐ creative ways to create content for your brand and make your ideal customers feel special this month

⭐ how to post about Black History month without being bandwagon-y or performative

Want to join us in the Feel Good Social Club now? Check it out and join today: feelgoodsocial.com/club

Connect with your host Kinsey:

• Feel Good Social Website: feelgoodsocial.com
• Feel Good Social Instagram: @feelgoodsocial

Check out our sister podcast, Authentic AI for Entrepreneurs!

• Authentic AI Website: diywith.ai
• Authentic AI Instagram: @authenticaiforentrepreneurs

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Ready to simplify your content by focusing on the posts that matter? Check out our 12 Essential Posts Strategy Mini-Course here: feelgoodsocial.com/minicourse

Wondering how you can make your reels as easy and strategic as possible? Today, I'm chatting with the expert!

Gel Raquel is a reels coach and strategist who helps her clients create eye-catching authentic video content that get people to actually slow their scroll.

In today's episode, she's dishing up practical advice for how you can create video content that will get great results - without feeling like you have to sell your soul to Instagram!

We chat about:

⭐ how to create your reels strategy (and video content) that feels authentic to YOU

⭐ tips for easily batching reels without feeling inauthentic or stale

⭐ choosing reels trends that feel good to you and work with your audience

Connect with Gel on Instagram at @gelraquel!

Connect with your host Kinsey:

• Feel Good Social Website: feelgoodsocial.com
• Feel Good Social Instagram: @feelgoodsocial

Check out our sister podcast, Authentic AI for Entrepreneurs!

• Authentic AI Website: diywith.ai
• Authentic AI Instagram: @authenticaiforentrepreneurs

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Ready to simplify your content by focusing on the posts that matter? Check out our 12 Essential Posts Strategy Mini-Course here: feelgoodsocial.com/minicourse

Just like people, your brand can evolve over time. 😘 So, it's important to revisit the important parts of your brand on a yearly basis to make sure everything still feels aligned with YOU, your biz, your ideal customers!

 In today's episode, I'll be walking you through the important questions you need to ask to make sure you feel aligned in your branding and messaging as we move into this new year. 🤗

Hit play now to learn:

⭐ how to take a curious and critical look at your current brand's STRATEGY x STORY x VOICE x VISUALS

⭐ what the most important stuff is that you should focus on that makes your brand who it is

⭐ understanding what's working (and what's not working) about your brand right now, so you can show up in the most aligned way in 2023

FREEBIE ALERT! The Complete Brand Vibe Worksheet: feelgoodsocial.com/freebies

Connect with your host Kinsey:

• Feel Good Social Website: feelgoodsocial.com
• Feel Good Social Instagram: @feelgoodsocial

Check out our sister podcast, Authentic AI for Entrepreneurs!

• Authentic AI Website: diywith.ai
• Authentic AI Instagram: @authenticaiforentrepreneurs

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Ready to simplify your content by focusing on the posts that matter? Check out our 12 Essential Posts Strategy Mini-Course here: feelgoodsocial.com/minicourse

If you ever stress out about taking time OFF from your business (and social media), this episode is for you!

Sharadyn from @sharadynroams and @allthehatsva is sharing about her experience with taking a long break after getting surgery and dishing up her best tips for how we might prep for time-off in the future!

This is seriously a conversation that had me going 🙌🙌 the whole time.

I love chatting with this sweet down-to-earth woman - and I know you're going to absolutely love her actionable advice!

We chat about:

⭐ how to get through the heebie jeebies of actually taking a break from your biz

⭐ Sharadyn's best tips for making your content calendar manageable when you can't create anything

⭐ the lessons she learned through taking extended time off from her business and social media

Connect with Sharadyn at @sharadynroams and @allthehatsva on Instagram!

Connect with your host Kinsey:

• Feel Good Social Website: feelgoodsocial.com
• Feel Good Social Instagram: @feelgoodsocial

Check out our sister podcast, Authentic AI for Entrepreneurs!

• Authentic AI Website: diywith.ai
• Authentic AI Instagram: @authenticaiforentrepreneurs

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Ready to simplify your content by focusing on the posts that matter? Check out our 12 Essential Posts Strategy Mini-Course here: feelgoodsocial.com/minicourse

It's that time of year again, when we all get excited about the new trends you can expect and follow for the new year!

But if we're honest, I have a stink with the word "trend" -  because it's so easy to get swept up in them and think of them as a SHOULD.

We often forget to consider: is this meant for me? will this work for me? to what extent should I take this seriously?

So in today's first episode of 2023 (and our 150th episode, woot woot!) I'm sharing the feel good social media marketing trends I think we should all consider implementing in 2023.

(but it's still up to YOU to decide if what I suggest will work for you! 😘)

Hit play now to learn:

⭐ how to bring your strategy back to the FOUNDATION of all your marketing and messaging

⭐ the BEST thing you can do for yourself, your brand and your content strategy in 2023

⭐ why diversifying your marketing streams and protecting your audience is more important now than ever

Connect with your host Kinsey:

• Feel Good Social Website: feelgoodsocial.com
• Feel Good Social Instagram: @feelgoodsocial

Check out our sister podcast, Authentic AI for Entrepreneurs!

• Authentic AI Website: diywith.ai
• Authentic AI Instagram: @authenticaiforentrepreneurs

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Ready to simplify your content by focusing on the posts that matter? Check out our 12 Essential Posts Strategy Mini-Course here: feelgoodsocial.com/minicourse