Foresight Radio

The story: Rather than pushing marketing messages out, Wendy and her team at Big Buzz draw people in. They figure out exactly how to tell a community’s story, in a way that connects and converts. Here’s how.

The guest: Wendy O'Donovan Phillips, CEO, Big Buzz.

Your host: Rachel Hill, Senior Living Foresight.

“We're so fixated, as an industry, on digital marketing that we get sidelined in thinking that the data that we need to be watching is analytics. Well, analytics tell a reactive story: ‘Here's how your marketing performed.’ In order to get at a proactive story of data, that survey data really helps set the stage for what story you're going to tell and rises communities out of that sea of sameness.”

— Wendy O'Donovan Phillips

This episode is sponsored by Big Buzz, the marketing agency that solves complex problems for people in senior living. In their podcast, Marketing Mysteries Solved, gain tools to uncover the marketing problems killing your organization fastest. Subscribe on your favorite podcast platform.

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Where to find us:

Website:
https://www.seniorlivingforesight.net
LinkedIn: https://www.linkedin.com/company/seniorforesight/
Facebook:
 https://www.facebook.com/SeniorForesight
Instagram:
 https://www.instagram.com/seniorforesight/
Twitter:
https://twitter.com/SeniorForesight

The story: Using creative, interactive tools, Leslie Fuller helps people understand folks with dementia better. Get insights that could change how you think about your residents — and make every day better for you, them, and your staff. 

The guest: Leslie Fuller, Inspired Senior Care

Your host: Rachel Hill, Senior Living Foresight.

“[A colleague] had a staff member come back to her after a training one day, and she said, ‘I can't thank you enough, because I don't feel afraid of my residents anymore.’ That struck me to the core …. Why do staff leave? They leave for a multitude of reasons. But if you are having staff going in, trying to provide support and care and partnership for individuals who have brain change going on, and they don't understand anything about what that brain change really means and how it's going to affect communication and how to maybe help somebody through a difficult time … I might leave too!” 

— Leslie Fuller

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Where to find us:

Website:
https://www.seniorlivingforesight.net
LinkedIn: https://www.linkedin.com/company/seniorforesight/
Facebook:
 https://www.facebook.com/SeniorForesight
Instagram:
 https://www.instagram.com/seniorforesight/
Twitter:
https://twitter.com/SeniorForesight

The story: They call it an “operator in a box.” This robust software suite, built by operators, for operators, grows with you. Pick and choose what you need, as you need it. Here’s how it came to be … and the cool stuff you can do with it.

The guest: Brad Frasher, executive vice president, Glennis Solutions

Your host: Rachel Hill, Senior Living Foresight.

“What I tell people is, let's solve your most pressing pain point today. Maybe that's with the care system — “I need to digitize my tasks for my caregivers, and I want to use the mobile app.” … Great … we'll get you hooked up with our integrated eMAR as well. Therefore all of your care needs are taken care of. Then we can move on to billing and maybe the CRM. That way, on your technology journey — a six-months, a one-year, a three-year journey — whatever it is, we'll go at your speed to get you on a full platform that's fully integrated and easy to use.”

— Brad Frasher

This episode is sponsored by Glennis Solutions—senior living management simplified. Manage your operations and resident care with one integrated solution. Learn more here.

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Where to find us:

Website:
https://www.seniorlivingforesight.net
LinkedIn: https://www.linkedin.com/company/seniorforesight/
Facebook:
 https://www.facebook.com/SeniorForesight
Instagram:
 https://www.instagram.com/seniorforesight/
Twitter:
https://twitter.com/SeniorForesight

The story: She was trained in neurology. But when her own mother showed signs of dementia, she dismissed them. Now, she’s offering insights into what your residents’ family members are going through — and why denial isn’t always denial.

The guest: Elaine Pereira, speaker, caregiver, and author of I Will Never Forget.

Your host: Rachel Hill, Senior Living Foresight.

“There's a fine line between denial and literally ignorance. And I don't mean ignorance disrespectfully. I felt I was ignorant. People [would] share with me all this stuff, and I [was] like, ‘[She’s] not like that when I'm there.’ And they're rolling their eyes, going, ‘This girl's really out of it. She is in total denial.’ But you can't be in denial if you don't understand what it is that's going on. So you're just bewildered.”

— Elaine Pereira

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Where to find us:

Website:
https://www.seniorlivingforesight.net
LinkedIn: https://www.linkedin.com/company/seniorforesight/
Facebook:
 https://www.facebook.com/SeniorForesight
Instagram:
 https://www.instagram.com/seniorforesight/
Twitter:
https://twitter.com/SeniorForesight

The story: Want fewer UTIs, skin lesions, and staff burnouts? Check your briefs — the ones you’re giving residents, that is. Incontinence doesn’t have to run/ruin lives. Here’s a better way.

The guests:

• Rosemary Laird, MD, geriatrician and founder, Laird Eldercare Group
• Deanna Vigliotta, Seni 

Your host: Rachel Hill, Senior Living Foresight.

“If you live in a building that has beautiful chandeliers and a beautiful dining room, but you're scared to go out because … you might soil your clothing … and soil the chair you're sitting on, you're not going to go have the nice meal in the dining room with your friends or take part in any social activities. … [Urinary incontinence is] one of the most common things going on in a senior living community, but it's one of the least common things that's spoken about.”

— Rosemary Laird, MD

This episode is sponsored by Seni, a premium brand of incontinence products. Seni's mission is to improve the quality of life for people living with incontinence, allowing them to enjoy everyday life activities with dignity and confidence. Click here for a free sample.

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Where to find us:

Website:
https://www.seniorlivingforesight.net
LinkedIn: https://www.linkedin.com/company/seniorforesight/
Facebook:
 https://www.facebook.com/SeniorForesight
Instagram:
 https://www.instagram.com/seniorforesight/
Twitter:
https://twitter.com/SeniorForesight

The guest: Judy Cornish, author and founder, The Dementia & Alzheimer’s Wellbeing Network (DAWN).

Your host: Steve Moran, Senior Living Foresight.

“Wandering, exit-seeking restlessness, sundowning, confabulation, combative behaviors — we think of all of these behaviors as the symptoms of dementia. But if you really think about it, [they] are actually human behaviors. They are not specific to dementia. … And that has nothing to do with age or diagnosis. That's a human being under stress. “

— Judy Cornish

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This episode is sponsored by PocketBook Memory — a move-in incentive that makes your community stand out as the person-centered choice. PocketBook Memory is a portable video player that fosters connection and easy reminiscence therapy. Offer it to your prospects here.  

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Where to find us:

Website:
https://www.seniorlivingforesight.net
LinkedIn: https://www.linkedin.com/company/seniorforesight/
Facebook:
 https://www.facebook.com/SeniorForesight
Instagram:
 https://www.instagram.com/seniorforesight/
Twitter:
https://twitter.com/SeniorForesight

The guest: Cara Silletto, president and chief retention officer, Magnet Culture.

Your host: Rachel Hill, Senior Living Foresight.

For “the older generations — especially Gen X — it was just, ‘Work harder, make more money. Work harder, make more money,’ with a lot of folks. They wanted to get their family to a good, comfortable lifestyle. … Then you had the millennials, who swung the pendulum the other direction and said, ‘Be a starving artist. Do what you love, but who cares about the money?’ … Gen Z is kind of in the middle. … ‘I want to do what I love, but I'm going to make money doing it. … I want to keep job-hopping until I find a place I love to work.’”

— Cara Silletto

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Where to find us:

Website:
https://www.seniorlivingforesight.net
LinkedIn: https://www.linkedin.com/company/seniorforesight/
Facebook:
 https://www.facebook.com/SeniorForesight
Instagram:
 https://www.instagram.com/seniorforesight/
Twitter:
https://twitter.com/SeniorForesight

Lola Rain talks with Anna Hall of The Purpose Equation and Dr. John Zeisel of the Hearthstone Institute about purpose and life enrichment.
 
Discover Anna’s definition of purpose and why it is important as we age. Listen to John as he talks about how life enrichment staff, or “engagement professionals” as he calls them, struggle with finding value and leadership support.
 
Learn how culture change has the potential to improve staff and resident satisfaction. When leadership has the metrics available to measure the impact of purpose, we will see a paradigm shift in our industry.
 
Both John and Anna are speakers at the upcoming Evolve 2022 virtual conference. The conference is for activities staff, executive directors, and leadership to come together and have a dialog about the evolution of life enrichment and the importance of well-being and engagement.
 
Special thank you to our Evolve 2022 sponsors:
Total Brain Health
Quiltt
Sirona TV
Pocketbook Memory
Photavia and Care Center Stage

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Where to find us:

Website:
https://www.seniorlivingforesight.net
LinkedIn: https://www.linkedin.com/company/seniorforesight/
Facebook:
 https://www.facebook.com/SeniorForesight
Instagram:
 https://www.instagram.com/seniorforesight/
Twitter:
https://twitter.com/SeniorForesight

The story: He graduated nursing school at age 21. Five years later, he owns and runs an assisted living home … and has a YouTube channel with 13.4K subscribers. His advice to up-and-comers? Get on with it already!
 
The guest: Serg Lupescu, owner and manager, Legion Manor (Mesa, Arizona); creator, Legion Assisted Living Academy.

Your host: Rachel Hill, Senior Living Foresight

“I saw a great opportunity [in assisted living], as far as being able to help. My parents are older too. … I already had the health care experience. So I'm like, how can I utilize it? … I think a lot of people overcomplicate when they're looking at doing something. They look too much into it or try to find their reason or their why or passion. I think if you see an opportunity, just go for it, and make the most of it.

The story: UpsideHōM is senior living for people who don’t want senior living. Its à la carte model—merging tech with human engagement—enables residents to live their own lives, not everybody else’s.

The guest: Jake Rothstein, founder and CEO, UpsideHōM

Your host: Rachel Hill, Senior Living Foresight

“We have this this propensity to think that an older adult, just because they're older or they might have wrinkles on their face, wants different things out of life [than a younger person]. And I think that's a fallacy. … I see a future where there is a whole host of varieties and options in senior living. … The future includes all of us. That's the best way I can put it.”

—Jake Rothstein

Where to find us:

Website:
https://www.seniorlivingforesight.net
LinkedIn: https://www.linkedin.com/company/seniorforesight/
Facebook:
 https://www.facebook.com/SeniorForesight
Instagram:
 https://www.instagram.com/seniorforesight/
Twitter:
https://twitter.com/SeniorForesight

The story: She went from management to marketing. And now she loves her job! Here’s how to chase your true passions in senior living — and convince leadership to support you.

The guest: Millicent Moad-Hageman, director of content marketing, Integrated Senior Lifestyles

Your host: Lola Rain, Senior Living Foresight

“Start looking inward and being honest with yourself about what you do in your current role that excites you, that makes you smile. … How much of your time is spent doing something that you love? If it's 80%, that's fantastic. If it's 20%, that's when you start to be honest with yourself — ‘I love the industry that I'm in, but maybe what I'm doing isn't exactly what I am meant to do.’”

—Millicent Moad-Hageman

Connect with us:

Website: https://www.seniorlivingforesight.net

LinkedIn: https://www.linkedin.com/company/seniorforesight/

Facebook: https://www.facebook.com/SeniorForesight

Instagram: https://www.instagram.com/seniorforesight/

Twitter: https://twitter.com/SeniorForesight

The story: Do your residents want quinoa or crawfish? It depends … on more than you might think. Plus: how to start increasing diversity in senior living, how Lemonheads can be a great selling tool, and why you—yes, you—are somebody’s goal!

The guest: Vanessa Lambert, business development executive, Sodexo

Your host: Rachel Hill

“People always, ask me, ‘How do you work in senior living communities? Isn't so sad?’ I'm like, ‘No, do you understand that these people are cool?’ … It's exciting to me. It's not sad at all. It's so great to hear about all of their accomplishments! … More people would be in senior living if we could continue to break down those misconceptions and those walls about why senior living is sad and weird and not the place for a 20-something-year-old or somebody right out of college.”

—Vanessa Lambert

Connect with us:

Website:
https://www.seniorlivingforesight.net

LinkedIn:
https://www.linkedin.com/company/seniorforesight/

Facebook:
 https://www.facebook.com/SeniorForesight

Instagram:
 https://www.instagram.com/seniorforesight/

Twitter:
https://twitter.com/SeniorForesight

The story: What does a VP of innovations do? Shape the community of the future, of course! Learn how one CCRC sold 46 units before breaking ground— plus, why the company launched in-home services and incorporated robots.

The guest: Joe Velderman, vice president of innovations, Cypress Living

Your host: Lola Rain, growth strategist, Senior Living Foresight

“We launched the Oaks marketing campaign in January of 2020, and then six weeks later, COVID-19 hit.” The architects and builder created conceptual drawings and videos. With those new assets and a killer marketing and sales team, “I think we sold all of the villas in about a month.”

—Joe Velderman

Grab some eggnog, and prepare to get heart warmed—with senior living holiday traditions from around the country.

Featuring holiday stories from: 

• Kim Utecht Prayfrock, Oak Meadows Senior Living (Oakdale, Minnesota)
• Fara Gold McLaughlin,  Senior Living Foresight
• Mary Beth Flynn, Artfully Aging (Glencoe, Missouri)
• Jessica Bourque, Sharon Towers (Charlotte, North Carolina)
• Michael Holtzclaw, Gayco Healthcare (Dublin and Alpharetta, Georgia)
•  

Hosted by Rachel Hill, and featuring the vocal talents of Susan Saldibar and MaryLee Herrmann.

Happy holidays to you and yours.

The story: Here’s a unique, affordable way to help residents show off their life stories and connect with neighbors and staff.

The guest: Bruce Felt, president of PocketBook Memory (a Foresight partner)

Your host: Rachel Hill, creative director of Senior Living Foresight

“It's a great opportunity for residents to get to know each other in a way that has not been done before. … It's going to create topics of conversation. … Even the team members of your community—they get to know their residents a little bit better.”

—Bruce Felt

Pam McDonald has served as the host of Foresight Radio since we began. She has recently stepped back from the role and we wanted to show our appreciation for all that she has done over the past three years. Here's to you, Pam.

Steve Moran interviews Deborah Potter with SageAge Strategies (a Foresight partner). They discuss how the entire approach to marketing senior living is changing, how staffing challenges are affecting marketing strategies, and the importance of cultivating empathy as a skill among senior living staff.

Also, check out SageAge Strategies' LinkedIn page.

The story: This cutting-edge fall-detection and -prevention tech is dignified and respectful . . . and utterly cool.

The guest: Delaine Blazek, chief commercial officer, Dele Health Tech (a Foresight partner)

Your host: Steve Moran, publisher, Senior Living Foresight

“We want to help people protect their privacy. We want to help them age with dignity. And part of that is a philosophy of not being on a live video stream. There's nothing more scary for some of these people than to be recorded, to be watched, to be monitored—unless you're going to be a reality TV star.”

—Delaine Blazek

Learn about the latest in fall detection!

This episode of Foresight Radio is sponsored by Dele Health Tech.

Sales expert and chief marketing officer for Vitality Living Julie Podewitz  reveals some of her secrets for senior living occupancy success in her book, Solving the Occupancy Puzzle: A Senior Living Regional Director Sales Playbook. Interviewed by Lola Rain, Foresight Radio host, Julie notes that her book includes a list of 19 “if-then” solutions for solving specific occupancy challenges. Listen to the full episode here; learn more about the book here.

Foresight Founder Steve Moran hears from Aging Choices’ CEO Terri Sullivan how their simple website tool allows sales and marketing teams to personalize prospect communication from the very first contact. Stellar Senior Living’s Marketing Manager Chelsie Ring describes the results they are getting IRL. Listen to our new Foresight Radio episode today.