Foresight Radio

EVP Bob Burg describes for Foresight Radio Host Pam McDonald the role Moves for Seniors, a logistics and transport company, can play when emergency evacuation is needed by senior living communities. Learn more by listening to the episode today and visit their website for more information

Your community’s rehab and wellness programs can give you a competitive edge. Cathy Berry and Hal Price tell Foresight Radio Host Pam McDonald how via done-for-you marketing by Healthcraft Creative Solutions. They also discuss their in-depth analytics to pinpoint post-acute healthcare target customers in local marketplaces. Learn more, listen today.

In our newest episode, Foresight Publisher Steve Moran describes podcast to Foresight Radio host Pam McDonald the tremendous value he gains from attending professional conferences. “First,” he says is, “connecting with old friends” and making new ones. Additionally, he delights in the opportunity to learn new things. And he notes: “Frankly, it's a time to have a lot of fun.” Learn Steve’s conference-going tips, listen to the episode today.

As Kisco Senior Living’s first Environmental Health and Safety Director Mizuki Sato-Berkeland helps ensure its communities are "the best places for their residents to live and associates to work.” She tells Foresight Radio Host Pam McDonald that the crux of her job is improving health and safety processes, staying on top of compliance and regulatory items, and educating and training staff around things that allow everybody to stay safe. Listen to the episode today.

National Assisted Living Week — Sep.12 - 18 — is a perfect opportunity to build relationships with your local elected officials. Foresight Radio Host Pam McDonald interviews Helen Crunk with the National Center for Assisted Living about this year’s theme and ideas for activities. She also talks with Sally Michael, Director of the California Assisted Living Association, on why these relationships can be so valuable to individual communities and to the senior living industry. Check out nalw.org for products and additional ideas!

Dan Gemp, president and CEO of Dreamscape Marketing shares with Senior Living Foresight’s Leigh Ann Hubbard tips about marketing in the digital space, including basics for SEO and Facebook ads. His firm promotes ethical marketing in which you "invite people into conversations, demonstrate your value proposition, and let them make up their own minds.” Listen today, visit DreamscapeMarketing.com and request a no-obligation free assessment of your website.

Through her company, Drive, Denise Boudreau-Scott assists long-term care communities to establish company cultures that attract and retain staff. Denise tells Foresight Radio Producer Pam McDonald that the onboarding process can set the stage. “Be intentional,” she recommends. “What really counts is the feeling the new hire gets with each interaction. Make sure the feeling that’s coming across is the feeling you want it to be?” Listen today. Click here to request your copy of 65 Ways for Attracting, Onboarding & Keeping the Best.

Through her company Savvy Seniors, Abbie Richie offers tech support and training programs on computers, Smartphones, tablets, and other devices to senior living residents. Abbie says, "Senior Savvy comes in to relieve the tech stress so seniors can thrive in today's world. We get a lot of calls for help from adult children, too.” Find out about the program Senior Savvy offers senior communities. Listen to the episode today. 

Chip Conley, founder of the Modern Elder Academy (MEA) unveils for Steve Moran, Senior Living Foresight Publisher, the next iteration of senior living -- regenerative communities. These communities, Chip explains, are designed so residents can contribute to regenerating 1) the soil, 2) their soul, 3) the community, and 4) the locale. Learn all the details. Listen today.

Senior Living Foresight’s Chief Strategist Lola Rain and Foresight Radio Producer Pam McDonald talk sales and marketing. Lola points out that there may be a disconnect if the salespeople and the marketers don’t understand what each other’s jobs really are. Learn more about the mindset and skills needed for building a collaborative team that gets move-ins.

Comedian Dani Modisett’s mother fell into a deep depression following her move into a memory care community and Dani couldn’t snap her out of it. But, Dani said, “I really love to take difficult subject matter and get people to laugh. It opens up a conversation.” That idea led Dani to found Laughter on Call in her mother’s honor to offer comedy-based dementia caregiver training and lots of programs for seniors. Listen today to Dani’s story and visit her website at LaughterOnCall.com.

Developer-owner Paul Griffin of Griffin Senior Living along with Michael Ferguson, founding partner of Theater DNA, are reinventing community interiors to pump up the energy and vibrancy. They want to surprise and delight residents through the magic of the theater to transform static interiors by bringing the outside world in. Listen today to discover how they’re reimagining life in senior communities.

College senior and Foresight intern Emma Meads tells Pam McDonald, Foresight Radio Producer, she is sold on the industry and hopes to make it her career. She says, "I found a part-time job during college as a server in a senior living community and I fell in love with it. I think it was the people I worked with, their compassion and patience. Your coworkers are in the industry for the same reason — we just have a passion and a love for it.” Discover what excites Emma about senior living and what she already thinks could be improved. Listen today. 

On Foresight Radio, Jack Sterne, principal with Lumenant, discusses how building environments can affect residents’ health. He tells Steve Moran, founder and publisher of Senior Living Foresight, “The interesting thing about healthy buildings is so much of it is actually invisible.” Listen today to learn what you can do to improve the health of your buildings and your residents

A flexible working schedule is the #1 desire of healthcare clinicians, says Rob Crowe, Founder and CEO of Matchwell. In an interview with Foresight Radio Producer Pam McDonald, Rob details how Matchwell connects a growing number of flex job seekers with companies that have gig work available. "It’s direct and transparent," he explains. “And, at the end of the day, this is about revolutionizing an industry and doing it together." Listen to the podcast today  Discover more about Matchwell at www.WeMatchwell.com.

[Recorded a few days prior to the inauguration.]

What should the senior living industry expect from the Biden Administration and the new 117th Congress? Listen as Argentum Public Affairs SVP Maggie Elehwany gives Foresight Radio Producer Pam McDonald the lowdown.Listen to the episode here; join “Argentum Advocates” at its website.

Foresight Radio Producer Pam McDonald talks about tiny houses with Andrew Constantino, assistant program manager for the Low-Income Housing Institute (LIHI) in Seattle. Andrew describes the tiny house movement as a loose coalition of people who are interested in a more simplistic lifestyle. Listen to the episode today. Click to earn more about LIHI.

Foresight Radio Producer Pam McDonald elicits a number of marketing tips from Wendy O’Donovan Phillips, CEO of Big Buzz, Inc., that communities can use to kick-start the new year. Wendy’s firm has helped clients get big results for over 13 years. She also offers a free copy of her book, Flourish, that’s packed with winning strategies to achieve ultimate marketing results. Simply text the word SENIOR to 31996 for a free digital copy. Listen to the episode today; and learn more about Big Buzz on their website.

Teddy Helfrich, Sales VP for Welcome Home, introduces their purpose-build for senior living CRM to Pam McDonald, Foresight Radio’s Producer. Teddy says, “First and foremost, we wanted Welcome Home to be super easy to use and be happy with; even dare I say, love it. Executives get all this great reporting, great insight for business decisions. That's kind of the secret sauce.” Listen to the episode where Teddy details the numerous benefits to be gained from a CRM your staff loves; and visit their website.

Please let me know if there’s any more you need.