Get Online with Stacey Kehoe

Today I am joined by my friend Aarti Parmar.  Aarti works with businesses to build authentic and meaningful brands that help them achieve their goals through an empowering and collaborative process of brand strategy, coaching and brand design. She's combined her branding expertise with personal performance coaching, which is an unusual thing to do, and offers her a fantastic USP. 

Aarti allows her clients to have a much more mindful and intentional approach when it comes to recognising what it means to identify, take ownership, and lead with their brand purpose, values and vision . This enables them to make a more informed strategic decision for their growth.

She has been selected as the ƒ:entrepreneur #iAlso campaign for 2020. She's been a finalist in the Best Business Women Awards for customer service, and she's been featured in both Forbes, and Marie Claire.

References from the Episode:

Core Values Podcast Episode - Team Brandlective discuss what they mean to them.

***3 Attention Grabbers***

👉 What is a brand?  We talk through all the elements of your brand  that you need to establish.

👉  Grab every opportunity.  Why now, more than ever, it's so important to embrace new opportunities.

👉 Exposing ourselves to personal development. Investing in yourself to gain direction will serve you well.

Connect with Aarti Parmar

www.aartiparmar.com

Follow Aarti on Instagram

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Connect with Stacey Kehoe Host of The Get Online Podcast:

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Take the Digital Marketing Test

Could your digital marketing perform better? 

Today's episode is a repurposed webinar that I did with Small Business Britain and BT Skills For Tomorrow.  #TheContentWaterfall, which many of you will be familiar with by now, is a repurposing methodology that we use here at my marketing agency Brandlective. In this podcast, I have followed this process by stripping off the audio from the webinar and sharing it here with you.

Do you play it safe or take risks with disruptive marketing messages? If your social media accounts and marketing brochures bore your customers, they have no reason to do business with you. In this podcast, we cover how to use a bold marketing approach to get you more sales for less advertising resources & cost.

Connect with Stacey Kehoe:

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Purchase the Get Online Book on Amazon

Take the Digital Marketing Test

Could your digital marketing perform better? 

Today I am joined by Marina Conway-Gordon. A content coach who shows brand leaders and teams how to articulate the real beating heart of the brand online, and how to start talking about the things that really matter to their community.

In late 2018 Marina founded The Real Life of Brands.  A Content Consultancy and Media Production Company, which helps brand leaders to raise their profile in an authentic way, using content that highlights real themes and stories.

With previous years spent in marketing content creation, fundraising, media writing and brand documentary through social media, not to mention eight years as a holistic therapist, Marina combines these skills to shine a light on the humans in business and the purpose that drives the brand.

The Real Life of Brands is also growing non promotional platforms for real stories, from behind brands with the aim of fostering more authenticity, and empathy in business.

She's got a lot to say and I'm so excited to have her joining the podcast today.

***3 Attention Grabbers***

👉 Imperfections: Why it's important to be real, open and honest.

👉 Get a visibility buddy: Having accountability helps keep you on track. 

👉 Know that expectations are currently low: Not having high end content and production can often be a lot more authentic.

Connect with Marina Conway-Gordon

The Real Life of Brands Website

Follow Marina on Instagram

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Follow Marina on Facebook

Connect with Stacey Kehoe Host of The Get Online Podcast:

Review on iTunes

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Visit the Get Online Book Website

Purchase the Book on Amazon

Take the Digital Marketing Test

Could your digital marketing perform better? 

What is a SWOT Analysis?

SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. A SWOT Analysis is a technique for assessing these four aspects of your business.

You can use SWOT Analysis to make the most of what you've got, to your organisation's best advantage. You can reduce the chances of failure, by understanding what you're lacking, and eliminating hazards that would otherwise catch you unawares.

Better still, you can start to craft a strategy that distinguishes you from your competitors, so that you are able to compete successfully in your market.

In today's episode Stacey explores how to create a SWOT Analysis. Identify your strengths, consider your weaknesses, claim opportunities, and anticipate threats. 

Connect with Stacey Kehoe:

Review on iTunes

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Visit the Get Online Book Website

Purchase the Get Online Book on Amazon

Take the Digital Marketing Test

Could your digital marketing perform better? 

This documentary from Jeff Orlowski explores how addiction and privacy breaches are features, not bugs, of social media platforms.  It calls for an overhaul of big tech business models and ending online corporate surveillance. 

2020 has underscored just how much we rely on technology to connect, learn, organise, and live our lives. But the business model of big tech poses an unprecedented threat to our human rights - harvesting and monetising the data of a third of the world’s population and trapping us in a system where we are forced to either submit to pervasive tracking or forego this critical lifeline.

I’ve asked a few members from Team Brandlective to join this conversation.

IMPORTANT REFERENCES & CORRECTIONS:

BREXIT: We discussed the movie Brexit featuring Benedict Cumberbatch on this episode which is feature-length documentary film to inspire as many people as possible to vote to LEAVE the EU in the June 23rd referendum.
Watch the Trailer

FLAT EARTH CONSPIRACY: Kyrie Irving is mentioned in this podcast episode and we incorrectly reference the NFL rather than the NBA (sorry Kyrie).  He does in fact play, American Basketball (not Football).

AMERICAN NEWS NETWORKS: Who controls the media in the United States?

In the podcast, we reference only 2 people owning the media networks.  After a fact check we can confirm it is actually six conglomerates control most of the broadcast media in the United States: CBS Corporation, Comcast, Time Warner, 21st Century Fox (formerly News Corporation), Viacom, and The Walt Disney Company.

Got a question?  Get in touch.

Connect with Stacey Kehoe:

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Purchase the Get Online Book on Amazon

Take the Digital Marketing Test

Could your digital marketing perform better? 

In today's episode, host, Stacey Kehoe shares notes from a webinar on the 7 Marketing Mistakes You are Probably Making (and how to avoid them).

1. Your target market is too broad
2. Failing to understand want vs. Need
3. Marketing on all the wrong channels 
4. allowing your competitors to lead 
5. Not tracking metrics
6. Confusing tactics with strategy
7. No compelling message

Previous Podcast Episodes Referenced in this recording:

• Which Metrics Should I Be Tracking?
• The Content Waterfall Process: Repurposing to Get The Most Out of Your Content
• Why You Need to Build a Customer Avatar Before You Begin Marketing

Connect with Stacey Kehoe:

Review on iTunes

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Visit the Get Online Book Website

Purchase the Get Online Book on Amazon

Take the Digital Marketing Test

Could your digital marketing perform better? 

Today, I am joined by Rupal Patel, who helps women founders start, scale and supercharge their businesses through events, workshops, and a community, where founders come together to support each other practically, and intangibly. It's called Entreprenora.

It's a different type of community because Rupal works to nurture the whole founder, not just their business, and helps members crystallize their vision, find and communicate their voice, amplify their visibility and own their value. All while helping them de-clutter their lives and businesses, so they can live in their flow.

Rupal has been named one of 12 women who can wow us all. She's been appointed Entrepreneur in Residence at the London Business School, and has been featured in Harper's Bazaar Magazine, an article that discusses her career in the CIA, all the way through to becoming a CEO.  It's titled, 'What I've Learned From Working in Espionage' - intrigued?

***3 Attention Grabbers***

👉 Strive For Something Bigger: Create a life that you love

👉 Have a War Chest: Plan a financial runway to understand your finances

👉 Mindset: Your network is your net worth. Who are you spending time with?

Connect with Rupal Patel:

Entreprenora website

Follow Rupal on Instagram

Follow Rupal on Facebook

Connect with Stacey Kehoe Host of The Get Online Podcast:

Review on iTunes

Connect with Stacey Kehoe on LinkedIn

Visit the Get Online Book Website

Purchase the Book on Amazon

Take the Digital Marketing Test

Could your digital marketing perform better? 

Description

Today I am joined by Cheryl Laidlaw, who is hugely passionate about making technology accessible and enjoyable to small businesses. But as we know, sadly, a lot of people find it very confusing and overwhelming, which is what led her to starting her 'Website In A Day' brand. Cheryl brings brands to life by giving a responsive website planned and live, all in one day.  

Cheryl was awarded the Small Business Sunday by Theo Paphitis Award in 2018.  She was also shortlisted as a Woman of the Future, and is one of the F Entrepreneurs Ialso Top 100 2018.  She is also the winner of this year's Digital Rising Star Award 2020. 

***3 Attention Grabbers***

👉 Systems and Processes: The best way to be the most efficient business possible

👉 Personal Branding: Giving clients visibility to build trust

👉 Website Essentials: How to pack a punch and make a real impact

Connect with Cheryl Laidlow:

Follow Cheryl on Twitter

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Follow Cheryl on IG

Londonwebgirl Website

Website in a Day

Connect with Stacey Kehoe Host of The Get Online Podcast:

Review on iTunes

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Visit the Get Online Book Website

Purchase the Book on Amazon

Take the Digital Marketing Test

Could your digital marketing perform better? 

In today's episode, Stacey walks you through the 9 marketing metrics you should be measuring for success.

Simply knowing your page views and click-throughs is not enough; isolated data points might go down well in status meetings, but they can't really tell you if you're getting a good ROI from your marketing spend.

But what, exactly, should you be measuring?

1. Sales Revenue
2. Cost Per Lead
3. Customer Lifetime Value
4. Traffic-to-Lead Ratio
5. Lead-to-Customer Ratio
6. Landing Page Conversion Rates
7. Organic Traffic
8. Social Media Traffic (and Conversion Rates)
9. Mobile Traffic, Leads and Conversion Rates

Connect with Stacey Kehoe:

Review on iTunes

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Visit the Get Online Book Website

Purchase the Get Online Book on Amazon

Take the Digital Marketing Test

Could your digital marketing perform better? 

Paul Dunn is a 4-time TEDx speaker. He is a Senior Fellow in one of the World's Leading Think Tanks and consults to and mentors leading-edge businesses around the world. 

He has built, and sold businesses, and his training programs have been used by an estimated 226,000 companies around the world and he continues to push the boundaries.

He has been featured in Forbes Magazine alongside Sir Richard Branson in a global piece on 'disrupters' in business.

But Paul is here to talk to me today as the Chairman of B1G1: Business for Good, which is a company that's already enabled more than 2,500 businesses to create over 200 Million giving impacts around the world. I was lucky enough to travel with both Paul and B1G1 Founder, Masami Sato to Kenya last year and had the most transformative experience.

***3 Attention Grabbers***

👉 Be a Purpose Driven Leader: Be a part of something bigger, we are all at our best when we're giving.

👉 Ethical Marketing: Surprise and delight your customers, create a special moment for your customers rather than using your 'social impact' as a sales tactic.

👉 Leverage: Look for opportunities to collaborate and create a ripple effect. 

Join B1G1 with our giving code GIVING103 to receive a 'giving' credit to start making impacts from DAY 1

https://www.b1g1.com/businessforgood/join-us

Connect with Paul Dunn

Follow on Twitter

Connect on Facebook

B1G1 website

Connect with Stacey Kehoe:

Review on iTunes

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Visit the Get Online Book Website

Purchase the Book on Amazon

Take the Digital Marketing Test

Could your digital marketing perform better? 

In today's episode, Podcast Host and Author, Stacey Kehoe, does a 'Live Read' of her Amazon #1 Best Selling Book, Get Online. 

Many businesses still operate offline, honouring traditional business methods and utilising personal relationships. 

🙋 This works to a point but what happens when your market becomes saturated? 

🙋 What does it mean for your business when you're forced into #lockdown and have no digital footprint?

🙋 How can you continue to reach your business objectives without a steady stream of leads? 

🙋 How can you stand out from the crowd or keep digital-savvy competitors at bay? 

🙋 Could a digital marketing pipeline give you an edge over your competition?

The six simple steps in this book will enable you to build an effective digital marketing strategy to complement, support and grow your traditional marketing methods so that you can continue to attract enough leads to sustain consistent and steady growth in your business.

Read Get Online to:

•Debunk common misconceptions about digital marketing and social media
•Plan an effective, sustainable lead-generating marketing strategy in 6 easy steps
•Know how much you should spend on digital marketing to get results Create content that really connects with your audience
•Nurture prospects and convert them into paying customers
If you want to embrace all the opportunities digital marketing provides, this book provides solid, easy-to-understand advice that works.


Connect with Stacey Kehoe:

Review on iTunes

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Visit the Get Online Book Website

Purchase the Book on Amazon

Take the Digital Marketing Test

Could your digital marketing perform better? 

In this podcast episode, Simon Zutshi discusses how he has used digital marketing in the world of property. 

Simon, has been investing in property since 1995 and became financially independent at the age of 32.  He is the author of Best Seller “Property Magic” and Founder of the property investors network (pin), the original and largest networking event in the UK.

We really get into how important it is to raise your profile to invest in all methods of marketing particularly right now!

Top 3 Attention Grabbers

Don't hide away in times of uncertainty - Now is the time to invest in marketing, stay front of mind and be ready to scoop up the opportunities out there.

Invest in yourself - Up-skill, build a community or network for support and invest in your own personal development.

Give away 'The Good Stuff' - Don't be afraid to share your best content, give it away and show your audience why you are worth doing business with.


To attend one of Simon's pin meetings, visit https://propertyinvestorsnetwork.co.uk/
and use the code 'Stacey' to get your first meeting free (Usually £20).

Contact and follow Simon Zutshi here:

Simon Zutshi on Facebook

Simon Zutshi on Linkedin

Watch Simon's videos on YouTube

Follow Simon Zutshi on Twitter

Follow Simon Sushi on Instagram


Connect with Stacey Kehoe:

Review on iTunes

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Visit the Get Online Book Website

Purchase the Book on Amazon

Take the Digital Marketing Test

Could your digital marketing perform better? 

As the audience for podcasts continues to grow, there has never been a better time to start a podcast for your business or a personal hobby. 

Podcasts are a great way to build a genuine connection with your audience. Instead of the fractured connection you make through social media, podcasts allow you to engage your audience with unique long-form content. And podcasts are more convenient than blog posts: people can listen to podcasts while driving, working out, or just doing chores around the house.

There is also a lot of unexplored space in podcasting. As of 2018, there are close to 50 million YouTube channels,1 440 million blogs,2 but just over 550,000 podcasts listed in Apple Podcasts.3 That means for every podcast there are 800 blogs and 90 YouTube channels.

Johnathan Merrifield joins Stacey Kehoe on this episode to discuss podcasting, and proving some incredible tips on how to get starting with podcasting.



Connect with Stacey Kehoe Host of The Get Online Podcast:

Review on iTunes

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Visit the Get Online Book Website

Purchase the Book on Amazon

Take the Digital Marketing Test

Could your digital marketing perform better? 

We are (still) often asked what content marketing is, how brands truly find success with it - and how to get started.

Rachel Akiboye from digital marketing agency Brandlective throws some of the following questions at Stacey Kehoe in today's episode:

• Why are companies using content marketing? What are the benefits?
• How do we convince the management team that content marketing works?
• What is The Content Waterfall process?
• Why are some companies successful with content marketing, while others are not?
• Our organisation is new to content marketing — where do we start?
• Should I hire someone to do my marketing for me?
• What are the fundamental components I need for a successful brand? 

Connect with Stacey Kehoe:

Review on iTunes

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Visit the Get Online Book Website

Purchase the Book on Amazon

Take the Digital Marketing Test

Could your digital marketing perform better? 

Social media has rightly taken the throne in the world of marketing because for many businesses it’s the key catalyst for brand growth.

If done right, it’s domino-effect can create waves of positivity for many businesses to boost brand awareness and increase conversions to improve company profits.

Promoting your brand through social media is therefore vital to businesses, but getting your content on these channels isn’t what gets you the sales. The key to becoming a successful social media user is in the engagement. 

So in this episode of the Vault, I am covering my 9 top tips for increasing social media engagement for your business.



The Vault Contact Information: 

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Are you a confused business owner? There is something in this interview for everyone! I Interview Andrew Hawkins who teaches 360 business owners worldwide online or in the classroom how to market and automate their businesses primarily using the Infusionsoft business automation platform. 

Who doesn’t want to improve their productivity and lower their outgoing costs? We talk through how business process automation can be used to automate your business, increase worker productivity and lower operational costs.

Resources:

Zapier - The Ultimate Automation Hack
Podio - Brandlective CRM
Wordpress - Website Software
Quickbooks Online - Accounting Software
Infusionsoft - Email Marketing
Mailchimp - Email Marketing
Grammarly - Copywriting Spellcheck / Grammar
Gmail Snippits

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Jody Raynsford of Hello Genius is an author of The Industry Disruptor Programme and The Engagement Formula, speaker, sales copywriter, marketer, podcaster and serial writer of lists that are far too long. He had an interesting career in journalism interviewing actors and directors and then running long-distance races in the Sahara, and the Alps before he decided that wasn’t painful enough and so moved into marketing where he soon gained a reputation for consistently writing best-sellers in the health and fitness, personal development and business sectors with his achievement, a best seller which generated more than $1 million in sales. Jody’s next book, The Wrecking Ball: How disruptive entrepreneurs can build the momentum to break through, revolutionise their market and change the world, will be published in Autumn 2018.

Hello Genius links:

www.hellogenius.co.uk

https://instagram.com/HelloGeniusAgency

www.facebook.com/HelloGeniusAgency

https://twitter.com/HelloGenius_1

Jody Raynsford links:

www.jodyraynsford.com

https://instagram.com/JRaynsford

https://twitter.com/JodyRaynsford

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Founder of The Business of Stories, and co-author of the Amazon No.1 best-seller Fit For Purpose Leadership with her chapter, Why Great Leaders Need To Be Great Storytellers, Susan Payton joins The Vault on how she helps businesses articulate themselves through power of storytelling in business, why it's so important and why it works.

Susan is also pleased to offer free access to her online training on the 7 steps to crafting a killer brand story that instantly resonates with your dream client (which Stacey has experienced!): https://www.thebusinessofstories.com/seven-steps-training - Meaningful connections are everything. Get your story straight and connect with customers that resonate with your business on a deeper level!

Please check Susan's social media links and website below:

Facebook - The Business of Stories

The Business of Stories on Twitter

Susan Payton - LinkedIn

Website: www.thebusinessofstories.com

And www.thebusinessofstories.com/seven-steps-training for the 60-minute online training

Email enquiries: susan @ thebusinessofstories.com

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In this episode, I speak to Sara Milne Rowe who works alongside CEOs, senior leaders and their teams, often in high challenge situations to connect with their strengths, deliver exceptional performance, take others with them and get the results they want across a wide range of industries Worldwide.   
 
Sara Milne Rowe’s book, 'The SHED Method: Making Better Choices When It Matters' (Published by Penguin Jan 2018), is based on her unique methods and practices. 

Useful links for Sara Milne Rowe:

Sara Milne Rowe on Instagram

Sara Milne Rowe on LinkedIn

Sara Milne Rowe on Facebook

Video:  Sara explains The Shed Method 

Buy The SHED Method on Amazon 

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