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    Growth Hack

    Growth Hack was created to help you spend less ad budget and return more revenue. We show the realities of marketing online and how quickly you can turn around a poor performing campaign. The purpose isn’t to scare you away from digital marketing but to show you how to implement simple tactics to get your maximum return. These won't be boring explanations, they're real stories of where campaigns have either failed or succeeded and we explain to you why. The show is hosted by Julian Espinosa from Papi Digital, the podcast features interviews from industry experts as well as solo episodes where Julian diagnoses each step in digital marketing.
    enJulian Espinosa71 Episodes

    Episodes (71)

    The Internet is Noisy - Here Is How To Leave A Loud Impression To Not Be Forgotten

    The Internet is Noisy - Here Is How To Leave A Loud Impression To Not Be Forgotten

    Everyone responsible for marketing wants their company not to be forgotten. From an initial purchase to referrals being remembered is important.

    The internet is so busy and it’s only getting busier, how do you become memorable?

    This episode will give you one key aspect on how to not be forgotten. 

    We bring in Justin Blackman to talk to us about your company's voice and how you say things affect consumers' purchasing behavior.

    Justin dives deeper into brand voice than anyone ever should. He finds the quirks between the commas to establish new rules for writers, and teaches content teams how to add consistency to their content. 

    He uses a process called Brand Ventriloquism to match any brand’s writing style, and has written for more than 429 different clients. He has created voice guides for industry experts including Amy Porterfield, Stu McLaren, Bobby Klinck, Hayley Hobson, Melyssa Griffin, and several Saas sites you’ve never heard of.

    Decision Making: Why Qualitative Beats Quantitative

    Decision Making: Why Qualitative Beats Quantitative

    Should we be making decisions solely on data? With all the data in our hands, what’s missing?

     

    Well according to our guest today Tim Ash he believes the data experts are missing something key.

     

    Tim believes we need to go back to the basics of how to persuade people and understand human fundamental motivations, how we act, and why we do it.  

     

    Tim is an acknowledged authority on evolutionary psychology and digital marketing. He is a sought-after international keynote speaker and the bestselling author of Unleash Your Primal Brain and Landing Page Optimization.  

     

    Tim has worked with companies like Google, Expedia, eHarmony, Facebook, American Express, Canon, Nestle, Intuit, and Cisco.

    For more episodes and information, visit us at www.papidigital.com/podcast

    Follow Papi Digital for Marketing Expertise and Insights on:  

    Facebook: www.facebook.com/PapiDigital

    Linkedin: www.linkedin.com/company/papidigital

    Instagram: www.instagram.com/_papidigital/

     

    How Strong Is Your Brand's Story?

    How Strong Is Your Brand's Story?

    In marketing we are always told to tell the story of our brand. Some companies attempt to do this and others flat out don’t. I’ve always been fascinated by the companies that do this really well.

    I went down this huge rabbit of voice experts. Oh man, is it a rabbit hole… I even hired one myself to see what all the fuss was about.

    Well in this episode we bring on Caroline Mays from Switch Blade Lemonade to share how you can make your story more profound and less cliche.

    Spoiler alert we didn’t hire Caroline but we wished we did!

    For more episodes and information, visit us at www.papidigital.com/podcast

    Follow Papi Digital for Marketing Expertise and Insights on: 

    Facebook: www.facebook.com/PapiDigital

    Linkedin: www.linkedin.com/company/papidigital

    Instagram:

     www.instagram.com/_papidigital/

    What “Understanding Your Audience” Really Means

    What “Understanding Your Audience” Really Means

    Do you think you know your audience? Well we are here to challenge that very notion.

    On today’s episode of growth hack, we share a story about a failing sports hydration drink that listened to their audience and turned into a multi-million dollar breast milk booster!

    Bryan Alston, the Co-Founder, and CMO of Greater Than helps us move past the typically "Understand your audience" into actionable ways to gain useful insights into your target market.

    Learn what distinguishes a customer from a consumer and what this means for the success of your brand.

    For more episodes and information, visit us at www.papidigital.com/podcast

    Follow Papi Digital for Marketing Expertise and Insights on: 

    Facebook: www.facebook.com/PapiDigital

    Linkedin: www.linkedin.com/company/papidigital

    Instagram: www.instagram.com/_papidigital/

    Making Your Conversions Blast Off With Analytics-Based Decision Making

    Making Your Conversions Blast Off With Analytics-Based Decision Making

    Do you optimize your site to produce better conversions? Do you attempt to make calculated decisions based on data you see in analytics to improve your website? 

    Are the growth hacks you are using working?

    If after these questions you're left with a question mark hovering over your head, there's no need to worry. This episode will get you the answers you need! 

    Analytics beast, Brie Anderson drops in to give you the 411 on how to stop treating analytics as a necessary evil and use it like the business weapon it can be.

    For more episodes and information, visit us at www.papidigital.com/podcast

    Follow Papi Digital for Marketing Expertise and Insights on: 

    Facebook: www.facebook.com/PapiDigital

    Linkedin: www.linkedin.com/company/papidigital

    Instagram: www.instagram.com/_papidigital/

    Local Marketing for the Post-COVID Era

    Local Marketing for the Post-COVID Era

    Local search was a great way to boost your sales before the pandemic. What has changed and how should you adapt as we exit the health crisis? Greg Sterling stops by to pinpoint the change in consumers' behavior in the post-COVID era and offers actionable ways to continue to thrive using local marketing.

    For more episodes and information, visit us at www.papidigital.com/podcast

    Follow Papi Digital for Marketing Expertise and Insights on:  

    Facebook: www.facebook.com/PapiDigital

    Linkedin: www.linkedin.com/company/papidigital

    Instagram: www.instagram.com/_papidigital/

     

    Growth Hack
    enJanuary 31, 2022

    Making Sense of Your Marketing Data

    Making Sense of Your Marketing Data

    Data... Just saying that word feels overwhelming... We entered this world where we have so much data and now we don't know what to do with it.  

    Well, some of you do but the reality is we are sitting on so much data that we aren't taking advantage of! Think about the finance department they probably have valuable assets aka data points that marketing would like to know about. You would think what finance has is available to marketing but it's simply not.

    In today's episode of Growth Hack, we bring in Janet Driscoll Miller. Janet President and CEO of the award-winning digital marketing firm, Marketing Mojo, and the author of Data-First Marketing: How to Compete and Win in the Age of Analytics.

    For more episodes and information, visit us at www.papidigital.com/podcast

    Follow Papi Digital for Marketing Expertise and Insights on:  

    Facebook: www.facebook.com/PapiDigital

    Linkedin: www.linkedin.com/company/papidigital

    Instagram: www.instagram.com/_papidigital/

     

    How To Get The Biggest Names To Appear on Your Podcast

    How To Get The Biggest Names To Appear on Your Podcast

    Podcasting! You guys know I love this topic! If you are a podcaster or considering a podcast, lean in and get your notes ready! 

    One of the most common questions I hear is how do you get big names on your show?

    Now on this show I've had the lucky opportunity to interview some key people in the marketing world but let me tell you, it wasn't always the case!

    We dedicated this episode to how to get the big names and reveal a major new tool that is bridging this need! 

    We bring you, Travis Chappell! Travis is also the host of Build Your Network where he interviews big name guests! Travis is also the founder and CEO of Guestio, a new software that connects high level guests with high level content creators.

    Don’t miss this episode and be sure to learn how to make your own podcast EPIC by booking big name guests!

    For more episodes and information, visit us at www.papidigital.com/podcast

    Follow Papi Digital for Marketing Expertise and Insights on: 

    Facebook: www.facebook.com/PapiDigital

    Linkedin: www.linkedin.com/company/papidigital

    Instagram: www.instagram.com/_papidigital/

    Smarter Decisions Happen When You Really Know Your Audience

    Smarter Decisions Happen When You Really Know Your Audience

    Your Customers… Do you know what websites they visit? Do you know what podcasts they listen to? Do you know what social media accounts they follow?

    Some of you may be saying yah and others are probably saying kind of. If your answer isn’t an absolute firm YES, then you need to listen to this episode.

    On this episode of Growth Hack we bring in Rand Fishkin to talk audience insights and how to use them to make smarter marketing decisions.

     

    For more episodes and information, visit us at www.papidigital.com/podcast

    Follow Papi Digital for Marketing Expertise and Insights on: 

    Facebook: www.facebook.com/PapiDigital

    Linkedin: www.linkedin.com/company/papidigital

    Instagram: www.instagram.com/_papidigital/

    Growth Hacking Your Podcast With Google

    Growth Hacking Your Podcast With Google

    SEO takes time, money, effort, and can give you anxiety attacks and frustration. (Well, for some entrepreneurs anyway). Marketing expert Dimple Dang stops by to share some face-melting growth hacks that will propel you to the top of the search results while establishing you as an authority on the podcasting scene.

    For more episodes and information, visit us at www.papidigital.com/podcast

    Follow Papi Digital for Marketing Expertise and Insights on: 

    Facebook: www.facebook.com/PapiDigital

    Linkedin: www.linkedin.com/company/papidigital

    Instagram:

     www.instagram.com/_papidigital/

    Turbocharging Your SEO Using Growth Hacks

    Turbocharging Your SEO Using Growth Hacks

    Many business owners give up on SEO and go the paid search route. What makes entrepreneurs give up on organic traffic and what are some ways in which you can take advantage of others' inaction in the SEO department? Steve Wiideman talks about SEO growth hacks and useful tools that can skyrocket your organic Google traffic.

    For more episodes and information, visit us at www.papidigital.com/podcast

    Follow Papi Digital for Marketing Expertise and Insights on: 

    Facebook: www.facebook.com/PapiDigital

    Linkedin: www.linkedin.com/company/papidigital

    Instagram:

     www.instagram.com/_papidigital/

    SEO in 2022: What You Need to Know

    SEO in 2022: What You Need to Know

    Are you confused about how to improve your website's rankings in the search results? There's so much to know and so many opinions on what really works. Learn what SEO specialist Ian Lurie has to say about the most important signal you should keep an eye on and the biggest Google algorithm update in the last 24 months.

    For more episodes and information, visit us at www.papidigital.com/podcast

    Follow Papi Digital for Marketing Expertise and Insights on: 

    Facebook: www.facebook.com/PapiDigital

    Linkedin: www.linkedin.com/company/papidigital

    Instagram:

     www.instagram.com/_papidigital/

    It’s all about the SEO!

    It’s all about the SEO!

    Barry Schwartz, do I need to say more? When it comes to the latest news about what Google is doing with their search algorithm Barry is one of the brightest minds.

    Barry is the founder of the Search Engine Roundtable and has covered search engines for over 17 years. Barry is also the News Editor at Danny Sullivan's Search Engine Land. 

    We bring on Barry to talk Google Penalties, Most important ranking factors that Google has, and his advice if you want to rank on the search engines.

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    For more episodes and information, visit us at www.papidigital.com/podcast

    Follow Papi Digital for Marketing Expertise and Insights on: 

    Facebook: www.facebook.com/PapiDigital

    Linkedin: www.linkedin.com/company/papidigital

    Instagram:

     www.instagram.com/_papidigital/

    Growth Hack
    enDecember 13, 2021

    Content Always Wins!

    Content Always Wins!

    In this episode of Growth Hack we bring on Joe Pulizzi to talk about content marketing and how to take advantage of the best moments of influence on the consumer journey.

    Joe Pulizzi is the Amazon bestselling author of Content Inc., Killing Marketing and Epic Content Marketing, which was named a “Must-Read Business Book” by Fortune Magazine. He has founded four companies including content creation news site The Tilt as well as Content Marketing Institute. 

    In 2014, he received the "Lifetime Achievement Award" by the Content Council. His podcast series, This Old Marketing with Robert Rose, has millions of downloads from over 150 countries. His Foundation, The Orange Effect, delivers speech therapy and technology services to children in over 35 states.

    It’s safe to say Joe is not an expert when it comes to content marketing but a great human.

    For more episodes and information, visit us at www.papidigital.com/podcast

    Follow Papi Digital for Marketing Expertise and Insights on: 

    Facebook: www.facebook.com/PapiDigital

    Linkedin: www.linkedin.com/company/papidigital

    Instagram:

     www.instagram.com/_papidigital/

    Growth Hack
    enDecember 06, 2021

    The Value of Starting a YouTube Channel

    The Value of Starting a YouTube Channel

    Not interested in becoming a YouTuber? With all the content creator drama and changing algorithms, who can blame you? Actually, your brand can. Learn why Jessica Stansberry recommends that you start creating content on the biggest video platform in the world. Find out who YouTube is ideal for, who should spend the time to overcome the learning curve, and who should steer clear of the platform. Jessica also shares valuable tips regarding the nuances that will boost your effectiveness on YouTube.

    For more episodes and information, visit us at www.papidigital.com/podcast

    Follow Papi Digital for Marketing Expertise and Insights on: 

    Facebook: www.facebook.com/PapiDigital

    Linkedin: www.linkedin.com/company/papidigital

    Instagram: www.instagram.com/_papidigital/

    Marketing Tips for the Underdogs

    Marketing Tips for the Underdogs

    Do you consider your brand an underdog? That's not a bad position to be in. Especially if you follow smart social media scheduler, Arjun Rai (founder of HelloWoofy), has to say. Learn what elements of your content creation can be optimized with the help of AI, how often you should post, and how content libraries can provide a virtually unlimited source of material for your content strategy.

    For more episodes and information, visit us at www.papidigital.com/podcast

    Follow Papi Digital for Marketing Expertise and Insights on: 

    Facebook: www.facebook.com/PapiDigital

    Linkedin: www.linkedin.com/company/papidigital

    Instagram:

     www.instagram.com/_papidigital/

    Digital Detective Work Generates Better Engagement

    Digital Detective Work Generates Better Engagement

    Tired of being made to chase algorithms like a cat tormented by a laser pointer in the hands of a cruel brat? MIT social media strategy expert Jenny Fowler helps the prey become the hunter. Learn how understanding your audience on a deeper level coupled with data analysis can give you the upper hand, in effect liberating you from the whims of constant algorithm changes.

    Sprout Social Article by Jenny:

    https://sproutsocial.com/insights/there-are-no-shortcuts-to-a-sustainable-social-media-strategy/

    For more episodes and information, visit us at www.papidigital.com/podcast

    Follow Papi Digital for Marketing Expertise and Insights on: 

    Facebook: www.facebook.com/PapiDigital

    Linkedin: www.linkedin.com/company/papidigital

    Instagram:

     www.instagram.com/_papidigital/

    Influencer Paradigm: Shifting Power from Platforms to Creators

    Influencer Paradigm: Shifting Power from Platforms to Creators

    For more episodes and information, visit us at www.papidigital.com/podcast

    Follow Papi Digital for Marketing Expertise and Insights on: 

    Facebook: www.facebook.com/PapiDigital

    Linkedin: www.linkedin.com/company/papidigital

    Instagram:

     www.instagram.com/_papidigital/

    How Privacy is Affecting Marketing Around The World

    How Privacy is Affecting Marketing Around The World

    Digital Maturity: https://digitalmaturitybenchmark.withgoogle.com/en/advertisers/

    Analytics Course by Kevin: https://elvtr.com/course/digital-marketing-analytics

    Google Data Analytics Professional Certificate: https://www.coursera.org/professional-certificates/google-data-analytics

    For more episodes and information, visit us at www.papidigital.com/podcast

    Follow Papi Digital for Marketing Expertise and Insights on: 

    Facebook: www.facebook.com/PapiDigital

    Linkedin: www.linkedin.com/company/papidigital

    Instagram:

     www.instagram.com/_papidigital/