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Hard Mode

This startup caper is HARD WORK! This is the startup founder reality - the struggles and setbacks on the path to creating a future state they can control. Join us, as we host conversations with founders, investors, operators and outliers with anecdotes of the path towards sustainable growth. Hosted and Produced by the team at Tractor Ventures - this is Hard Mode

en27 Episodes

Episodes (27)

Tipping Point with Seedooh

Welcome to this episode of Hard Mode featuring Seedooh Founder & CEO Tom Richter in conversation with Tractor Ventures Co-Founder and Co-CEO Matt Allen.

Seedooh is a fully automated, data-led Independent Verification Platform for public space advertising campaign reporting - the first of its kind. They’re committed to helping Australia develop a new industry standard in campaign playout reporting and they’re actively scaling into other highly-developed global markets.

Discussed in this episode is Advertising Technology trends, taking a sector-wide approach to big data, the changing face of advertising attribution and how Seedooh evolved in the early days from consultancy to a platform.

Talking points:

Scaling an ad verification platform
The solution for advertisers and advertising agencies, globally
Taking a sector-wide approach to big data
Transitioning from consultancy to platform
Dividing a line between known and unknown
The changing face of advertising attribution
The future of integration and connectivity

Links:

Online: www.seedooh.com

Twitter: @SeedoohPlatform

Follow Tractor Ventures on Twitter: @tractorventures

This episode was hosted by Tractor Ventures Co-Founder & Co-CEO Matt Allen: @mattallen

enDecember 06, 2022

Macro Trends with Social Media College

Welcome to Hard Mode with Social Media College Co-Founders & Co-CEO's Daniele Tanner & Jonathon Tanner in conversation with Tractor Ventures Entrepreneur in Residence, Noga Edelstein.

Social Media College is the market leader for social media education. They work with the world's top social media experts who use all the social platforms every day to deliver real life education that helps people accelerate their business and career. They possess national accreditation for their Diploma of Social Media Marketing and engage with thousands of students and multiple universities.

In 2014, Jonathon and Daniele were working in the consulting and advertising media industries & realised employers were struggling to find qualified social media managers and tertiary education providers were finding it impossible to keep up with the constantly evolving nature of social media marketing. This set in motion bringing the concept of Social Media College to market.

Talking points:

An online learning platform for social media marketing
Piggybacking off macro trends
Continual involvement in entrepreneurial pursuits
The mythology of the overnight success
An aligned vision as a couple running a startup
Launching a new platform to market…
Funding the company from phase 1 to phase 2
The power of EdTech
Guiding Decision Making with Company Values
Top tips for amplifying social media marketing

Links:

Online: www.socialmediacollege.com

Twitter: @SMConnect

Instagram: @socialmediacollege

Youtube: www.youtube.com/c/SocialMediaCollegeTV

Follow Tractor Ventures on Twitter: @tractorventures

This episode was hosted by Tractor Ventures Entrepreneur in Residence Noga Edelstein: @nogsE

enNovember 29, 2022

Validation & Discipline with Cartelux

Welcome to Hard Mode with Joshua Williams, Founder & CEO of Cartelux. The Cartelux story is fascinating - they are shaping the future of retail marketing, empowering local area marketers to run digital campaigns in the most time efficient, cost efficient and brand compliant fashion possible, and have found particular product market fit within the automative industry.

Discussed in this episode is Josh's approach to solving niche problems, the challenge and discipline required to pivot from a good, working business model to embrace risk in transitioning to a global tech company. Josh permanently moved from California to Australia and continues to grow Cartelux's global trajectory. Great chat!

Talking points:

The beginnings as a digital video agency
Leveraging the power of motion picture, online
Moving into a specific niche problem to solve
Moving from Southern California to Australia
The transition from filmmaker to entrepreneur
Shutting down a good business to go all in on a global tech play
A globally distributed team
The hard part about hard things
Creating a team-wide culture of conviction
Leaning heavily into automotive industry

Links:

Online: https://cartelux.com/

Twitter: @Cartelux

Follow Tractor Ventures on Twitter: @tractorventures

This episode was hosted by Tractor Ventures Entrepreneur in Residence Noga Edelstein: @nogsE

enNovember 22, 2022

Network Effect with Syncio

Welcome to this episode of Hard Mode with Syncio Founder Jimmy Zhong in conversation with Tractor Ventures Co-CEO Matt Allen. Jimmy and Matt talk about the bootstrapped progression for Syncio, achieving network effect along the way

Syncio is on a mission to take commerce to its next stage - Collaborative Commerce. This is a world where merchants can seamlessly partner with other merchants to cross-promote and sell each others products, where merchants can grow together.

Syncio does this through real-time inventory, product, and order syncing across online stores. This reduces the immense time required to manage inventory across different shopfronts, ensuring all connected shopfronts have accurate stock levels to avoid overselling. 3000+ online stores use Syncio, syncing hundreds of millions of dollars in GMV on an annual basis.

Talking points:

Jimmy’s beginnings in fashion
The thing about marketplaces
Pivoting to ethical and sustainable lifestyle fashion focus
Creating and leaning on the network effect
Shifting to full time focus on Syncio
Launching into accelerator programs
To go down VC path or to not go down VC path?
The reality of the founder journey away from the shiny stuff
Hard Mode
An admiration for the growth of Singapore
Creating a category: Collaborative Commerce

Links:

Online: www.syncio.co

www.tractorventures.com

Follow Tractor Ventures on Twitter: @tractorventures

This episode was hosted by Matt Allen: @mattallen

enNovember 16, 2022

Language & Business Growth with The English Farm

Welcome to this episode of Hard Mode featuring The English Farm Founder Matthew Radich.

The English Farm was created by teachers to be the best place on the Internet to learn English - They’re a community of more than 120 teachers, based all around the world, with Matthew himself residing in Auckland New Zealand.

During the podcast chat with Tractor Head of Engagement Garry Williams, Matthew dives into the origins of starting The English Farm in Japan and Brazil, new Māori language focussed business streams and the importance of people, especially with a workforce based all around the world.

Talking points:

Beginning the business in one of the most difficult markets
A long history wth Japan
The challenges of dealing with a remote distributed team
Building trust with a large amount of staff all around the world
Factoring in seasonality
Hard to find downtime!
Down to the last $20…
Make or Break time
Luck plays a part in building the business
The gratification in building a business
Taking steps towards end goals

Online:

https://theenglishfarm.com/

Facebook: @theenglishfarm

www.tractorventures.com

Follow Tractor Ventures on Twitter: @tractorventures

This episode was hosted by Garry Williams: @gwilliamsALTS

enAugust 23, 2022

Greener Tomorrow with Urban Plant Growers

Welcome to this episode of Hard Mode featuring Urban Plant Growers Co-Founders Dilhan Wickremanayake & Peter Cole. Urban Plant Growers address the issue of food wastage and environmental degradation by selling indoor plant growing products to the average person.

Much of the food we eat comes from industrial farms that rely heavily on fertilisers and pesticides that reduce the long term health of the soil they grow in. Furthermore the plants we commonly eat are those that are suited not to taste and freshness, but to being driven halfway across the country in a cold steel box to get to you.

Hydroponics and indoor farming provides the opportunity for city dwellers to become self sustainable, allowing them to live healthier and more environmentally friendly lives.

Dilhan and Peter chat to Garry Williams from Tractor about their backgrounds as engineers, launching an equity crowdfunding campaign to fund the next phase of life for UPG from the people and their importance on the team culture.

Talking points:

An interview in the middle of a fundraise
Growing a holistic gardening company
2 engineers meet at university
A COVID contribution to sales
Launching an equity crowdfunding campaign
Scaling up the ambition by hiring for needs
An eye to further overseas expansion
Realities of shipping & supply chain logistics
People as an integral part of the business
A range of new products that enables people to grow food at the point of consumption

Links:

Online:

https://www.urbanplantgrowers.com/

Instagram: @urbanplantgrowers

www.tractorventures.com

Follow Tractor Ventures on Twitter: @tractorventures

This episode was hosted by Garry Williams: @gwilliamsALTS

enAugust 16, 2022

Digital Swiss Army Knife with Paperform

Welcome to this episode of Hard Mode featuring Paperform Co-Founders Diony & Dean McPherson.

Paperform is a flexible online form builder like no others. It combines beautiful design with serious digital smarts to create endless possibilities - you’ll hear the company referred to as a digital Swiss Army knife more than once in this episode.

Payments, bookings, onboarding - all is possible in the Paperform experience, which is used by thousands of customers all around the world.

Diony and Dean talk to us about running the business while running a family together, why optionality is important, building a great team culture for what’s important and getting very good at arguing well. We discuss their journey as a bootstrapped company, venturing into new enterprise offerings and how they feel about the term 'lifestyle business' particularly as it relates to the balance between the company and family.

Talking points:

The origins of the big vision
How do we feel about the perception of a lifestyle business?
Building a great culture with family and community first
To scale or not to hyper scale?
A customer base predominantly overseas.
Between optionality and end-games
Hard mode moments in the journey
Getting good at arguing well
Making sure that responsibility and authority are matched
A background in arts/culture to a career in SaaS
A-ha moment of where Paperform sits in the market
Utmost emphasis on customer success
Turn on the tap with enterprise product offerings

Links:

Online:

https://paperform.co/

Twitter: @PaperformCo

www.tractorventures.com

Follow Tractor Ventures on Twitter: @tractorventures

This episode was hosted by Matt Allen: @mattallen

enAugust 08, 2022

Large Scale Problem-Solving with Talisium

Welcome to this episode of Hard Mode featuring Talisium Founder Tony Brennan. Talisium are reimagining global health education by providing a global focussed training platform that enables health employers and professionals to access thousands of health courses to upskill and stay current.

During this conversation with Tractor Ventures Entrepreneur in Residence Noga Edelstein, Tony dives into his unbelievable career journey, and unpacks the motivations behind running this high impact business.

Tony has a background in the Australian army, including time with the Parachute Surgical Team, where he trained in severe trauma medicine and aviation medicine. Tony completed a law degree and spent time practicing in the areas of corporate finance, corporate advisory and M&A. And as an academic, Tony was Australia’s youngest Adjunct Law Professor and has taught law and foreign direct investment across Australia and Asia.

He has worked in corporate advisory across Asia, the Middle East and South America and more recently was the CEO for a medical and health services company where he developed training and medical projects in Afghanistan, the Middle East, USA, Africa and Haiti.

Talking points:

Providing Health Education with Impact
Now THAT is a career trajectory
Solving problems on a big scale
A love of entrepreneurship as a career
Funding perspective for growing an impact focussed business
Pinch-me moments in developing Talisium
‘We make our own luck’
High Praise for those who step into the unknown

Links:

Online:

talisium.com

www.tractorventures.com

Follow Tractor Ventures on Twitter: @tractorventures

This episode was hosted by Noga Edelstein: @nogsE

enAugust 01, 2022

Transforming Boring Industries with Framefox

Welcome to this episode of Hard Mode featuring Framefox Founder George Coltart. George helps people design simple, beautiful custom framing to easily frame any poster, print, or photo without leaving the house.

Framefox have been a predominantly bootstrapped business that has benefitted from particular marketing techniques and word of mouth, which George attributes to the way that they are transforming a somewhat boring industry into something translatable into the digital focused world.

In the conversation with Tractor Ventures General Partner (NZ) Lance Hodges, we dive into George's background in UX/UI design, transitioning the side-project to a full-time business and solving for a number of complexities along the way, including international expansion.

Talking points:

A background in digital design forming the origins of the Framefox story
Transitioning from side project to full business
A one-person operation (for a time)
Solving for complexities by outsourcing roles
A predominant focus of outsourcing complex tech needs of the business
Seeing scaling marketing return results
The slow pace of bootstrapping gets word of mouth kicking in
International expansion

Links:

Online:

www.framefox.com.au

www.framefox.co.nz

Framefox on Instagram: @framefoxframes

www.tractorventures.com

Follow Tractor Ventures on Twitter: @tractorventures

This episode was hosted by Lance Hodges: @lancehodges

enJuly 26, 2022

Wealth Horizon with Dashdot

Welcome to this episode of Hard Mode featuring Dashdot Co-Founder & CEO Goose McGrath. Goose & his Co-Founder Gabi Billing lead a team of ~70 people helping people to achieve their life and financial goals and with much less risk.

Dashdot are Property Portfolio Growth Partners, on a mission to transform the way the world invests. They help their clients build prolific, profitable property portfolios, so they can achieve financial freedom faster, and live a life by design, not default. It’s Data and heart that sets them apart.

In this conversation with Tractor Head of Engagement Garry Williams, Goose outlines the Dashdot approach to content and marketing, how you make people feel about branding, and making sure people understand that the team can be the biggest growth engine in your business (if you build that team right.)

Talking points:

Helping people to achieve their life and financial goals and with much less risk
Identifying the best property investment opportunities at the best time
Property doubles every 7 years, right?
A very unconventional path into investment focussed careers
Changing the way people think about wealth
Becoming a self-initiated content factory
How you make people feel with branding
The team can be the biggest growth engine in the business

Online: dashdot.com.au

Dashdot on Instagram: @dashdotproperty

www.tractorventures.com

Follow Tractor Ventures on Twitter: @tractorventures

This episode was hosted by Garry Williams: @gwilliamsALTS

enJuly 19, 2022

Fast Data Insights with Glow

Welcome to this episode of Hard Mode featuring Glow Founder & CEO, Tim Clover. Glow is best-in-class research-tech that makes it easier and faster to gather actionable human insights.

Glow gives users the power to get their market research right and the confidence to act on insights now. Teams within brands, consultancies, market research agencies and marketing agencies across the globe use Glow’s technology to make an impact.

In this conversation with Tractor Co-Founder & CEO Matt Allen, Tim outlines how Glow access insights from 110 million people globally, streamlining research processes and creating a new category of fast insight originally.

Talking points:

Capturing Customer Feedback in Hard to Reach Places
A new category of fast insight
Taking a new idea to market
Building enough tech to get early traction
A complex set of interacting processes
Creating a syndicated data product
A-ha moments in user research
The dangers of being in Hard Mode
Balancing internal and external needs
Extending decision making throughout the team
Market Value Barometers
Working with investors to look outwards

Links:

Online: www.glowfeed.com

Glow on Twitter: @glowfeed

www.tractorventures.com

Follow Tractor Ventures on Twitter: @tractorventures

This episode was hosted by Matt Allen: @mattallen

enJuly 12, 2022

10X Teams with Multitudes

Welcome to this episode of Hard Mode featuring Multitudes Founder & CEO, Laurent Peate. Multitudes helps engineering leaders and teams deliver well without burning people out. It's an ethical team analytics tool that uses GitHub (and soon, Slack and Jira) integrations to uncover everything from key DevOps metrics to who’s missing out on feedback and who needs a check-in about burnout in their next 1:1. They then help teams take action with their dynamic 1:1 guides.

In this conversation with Tractor Co-Founder & CEO Matt Allen, the chat dives into the collective potential of teams, the need for psychological safety, the early grind in developing Multitudes and pinch me moments when building a startup.

Talking points:

Inspired by the collective potential of teams
The early grind to grow the vision
The need for teams to have psychological safety
Equity and Inclusion to negate underestimation of team members
‘Kudos!’
Hard Mode in product ownership
Criss Crossing career paths
Building an engineering team that helps engineering teams build
Pinch Me moments building Multitudes
Interacting directly with personal heroes
Doubling down on action from insights

Links:

Online:

https://www.multitudes.co/

Multitudes on Twitter: @MultitudesCo

www.tractorventures.com

Follow Tractor Ventures on Twitter: @tractorventures

This episode was hosted by Matt Allen: @mattallen

enJuly 04, 2022

Research as a Product with UsabilityHub

Welcome to this episode of Hard Mode featuring Usability Hub Co-Founder & CEO, Matt Milosavljevic. UsabilityHub is a remote usability testing platform that allows you to backup design decisions with real user data.

In this conversation with Tractor Co-Founder & CEO Matt Allen, the chat dives into how UsabilityHub operate with their 3 co-founders, their company beginnings being somewhat of a happy accident, the particulars of scaling a bootstrapped tech business, how modest success can be totally acceptable when doing so, and finding true success in outcomes such as building a solid team.

Talking points:

Usability Hub beginnings (a happy accident)
Operating nowadays as a 3-founder company
Where Usability Hub fits in the research market
The problem being solved
Five-second tests on everything (even penguin enclosures)
The particulars of running a high scaling and bootstrapped tech business
How modest success can be completely acceptable when bootstrapping
Hiring opportunities and hiring challenges
‘Not a lifestyle business’
The success in building a solid team
Reaching new levels and milestones
A love of Buildkite
Emphasising Customer Success

Links:

Online:

https://usabilityhub.com

UsabilityHub on Twitter: @UsabilityHub

www.tractorventures.com

Follow Tractor Ventures on Twitter: @tractorventures

This episode was hosted by Matt Allen: @mattallen

enJune 27, 2022

Innovation Gap Year with HEX

Welcome to this episode of Hard Mode Podcast featuring HEX founder Jeanette Cheah. The HEX team help thousands of young people bring their future to life by training up future startup founders, social activists and corporate innovators ,and giving them the skills, tools and brain-hacks they need.

HEX are creating a generation of leaders who take action to create the world they want to live in, via seriously fun virtual programs, study abroad experiences and hackathon-style events that 5000+ students have loved.

We talk about the transferral of magic to pivot HEX into what it is today, creating their own category, fundraising, the value in social capital and the factors of Jeanette's upbringing that have influenced the flavour of HEX's 'Innovation Gap Year' mission.

Talking points:

‘Love a Good Origin Story’
The beginnings of the HEX journey
Testing the MVP and developing the partnerships
Transferring the magic in order to pivot when the world changed
Interrupting the flow by creating HEX’s own category
Resilience building through early International exposure
Not likely to shift to ‘EASY MODE’
Network building for growth support
The value in social capital
Fundraising with an overwhelmingly high percentage of women investors
Receiving signals from the wider world, for Innovation Gap Year
Hex-cellent moments to reflect on

Links:

Online:

www.startwithhex.com

HEX on Instagram: @startwithhex

HEX on Twitter: @startwithhex

www.tractorventures.com

Follow Tractor Ventures on Twitter: @tractorventures

This episode was hosted by Noga Edelstein: @nogsE

enMarch 07, 2022

The Horizon with Niki Scevak (Blackbird)

Blackbird Co-Founder Niki Scevak joins Tractor Ventures Co-Founder Matt Allen on the Hard Mode Podcast to talk about the history of starting Blackbird Ventures and the interactions with numerous founders shaping the trajectory of the AU/NZ technology ecosystem.

Blackbird is a venture capital firm with the mission to be a partner to the greatest business stories born from Australia and New Zealand. Prior to Blackbird Ventures, Niki founded Startmate, an accelerator that helps nerds with ideas become great CEOs and build global startups. Earlier, he co-founded two software companies.

Founded in 2012, Blackbird partners with founders at the very beginning and surrounds them with a community of other founders who have built successful technology companies before.

Talking points:

Starting a VC fund akin to starting a business (aka Hard)
An amalgamation of no’s
An unlikely, but hugely rewarding partnership
The early hard moments in Blackbird
An eclectic bunch of folks in Blackbird Fund 1
‘Its hard to build big teams on management fees alone on small funds’
Building Blackbird as a startup, with team members invested in the process.
Working with a large amount of founders
Hard mode company problems = people problems
Indicators of a successful portfolio company
Unlikely founders solving problems they don’t feel they are qualified to…
Venture Capital not necessarily the model for all
Hard Mode for first time fund creators

Links:

Follow Niki Scevak on Twitter: @nikiscevak

Follow Blackbird on Twitter: @blackbirdvc

Follow Tractor Ventures on Twitter: @tractorventures

Online:

www.blackbird.vc

www.tractorventures.com

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This episode was hosted by Matt Allen: @mattallen

enDecember 13, 2021

Advocating for the Consumer with Claimo

Welcome to Hard Mode with the founder of Financial Services group Claimo: Nathan Mortlock. Claimo are specialists in claiming back junk insurance refunds for thousands of consumers that have outlaid on car finance, credit cards, personal loans and mortgages.

This team do the investigative work with finance institutions to recover these funds on behalf of the consumer, and we cover some fortunate recent aspects of the business such as consumer advocacy and referrals, plus national media coverage which boosted their customer base hugely.

Talking points:

Being one of the first to market, solving a problem for Aus customers, as part of Claimo’s origin
Banging the drum for consumers rights after Royal Commission findings
Consumer advocacy and storytelling as a claims management business
Experiencing a win with national media coverage
Taking the time to discover how the market worked, but engaging with community groups
Being in the midst of exponential growth at Claimo
Tapping into more verticals in the near future

Links:

Online:

claimo.com.au

Nathan Mortlock on Twitter: @ClaimoNathan

www.tractorventures.com

Follow Tractor Ventures on Twitter: @tractorventures

This episode was hosted by Garry Williams: @gwilliamsALTS

enDecember 09, 2021

Time as the Ultimate Currency with Float

This episode of Hard Mode features the founders of Float: CEO Glenn Rogers & CTO Lars Gelfan.

Float brings the most powerful set of resource management features together in one place to make scheduling your team’s time faster, easier, and more efficient. Built for teams big and small across all industries, the world’s top companies rely on Float to manage their resources more efficiently and deliver great work.

We talk about how Float manage a globally distributed & remote-first team, how they develop the features for 4000+ teams worldwide to use & love their platform and dive into the particulars of being self-funded since 2012, growing, and profitable.

Talking points:

Creating a fully remote global company, born of solving a specific problem
Moving Float from side project to full time thing
4000 teams across the globe use Float!
Being remote-first from day one
Changes in the profile of employees enquiring about working with Float?
Started off creating something simple that met your needs
Some hard mode snafu’s
How to know your co-founder when working in a remote-first team
Building the company that the co-founders always wanted to work for

Links:

Online:

www.float.com

Float 'Best Work Life' Blog: www.float.com/blog

Float on Twitter: @float

www.tractorventures.com

Follow Tractor Ventures on Twitter: @tractorventures

This episode was hosted by Garry Williams: @gwilliamsALTS

enDecember 08, 2021

The Numbers Don’t Lie with Versus Merch

This Hard Mode Podcast focusses on Versus Merch, welcoming CEO & Founder Evan McLellan and COO Scott Cooper to the microphone for a chat.

Versus Merch provides custom branded merchandise and promo item solutions for businesses, events, sporting clubs, peak bodies and more, with uniforms, employee onboarding packs, gift packages and literally anything you can imagine.

We cover some really interesting aspects of the businesses origins, such as its evolution from the punk & hardcore realm of the music industry, through to scaling a traditionally non-tech venture via technology scaling processes.

Talking points:

The parallels between music industry and business
The skills you pick up from hobbies
The origins of Versus Merch
Scaling non-tech businesses with tech business scaling experience
Expanding overseas
From one-person operation to a fully invested team operation
Big picture thinking and learning from mistakes
‘We put your name on anything’
Capitalising on trends to help guide clients and customers
Acknowledging significant wins in building the right team in the right way
Growth via Tractor Ventures partnership
As the events industry begins to emerge again…
Growth via networks and partnerships

Links:

Online:

www.versusmerch.com

Versus Merch on Instagram: @versusmerch

www.tractorventures.com

Follow Tractor Ventures on Twitter: @tractorventures

This episode was hosted by Garry Williams: @gwilliamsALTS

enDecember 07, 2021

Monetising Creative Passion with Creatively Squared

Welcome to this episode of Hard Mode featuring the Founders of Brisbane based visual content production platform Creatively Squared - Ruth Stephensen and Scott Thomas.

Companies like Johnson & Johnson, Unilever, Heineken and Google use the Creatively Squared platform to maximise their content budget and create original photos and videos at scale, via a highly engaged network of content creators who are a crucial part of the platform.

We talk about their experience building this three sided marketplace - flying around the world in the initial days to grow an enterprise client base, growing a business and a family together at the same time and helping creators monetise their passions.

Talking points:

Creating a company from a community
Ultra-affordability for everyday creatives to get started
Developing a three sided marketplace between brands and creators
The view on creating a category
Where we are heading from a visual creative perspective
Helping creators monetise their skills
Can’t replace the value of face to face interactions with enterprise customers
Some particularly hard mode moments
Some insight into running a bootstrapped startup with your partner as a co-founder
Loving the wins in the business
What does the future look like?

Links:

Online:

www.creativelysquared.com

Creatively Squared on Instagram: @creativelysquared

Creatively Squared on Twitter: @creativelysqrd

www.tractorventures.com

Follow Tractor Ventures on Twitter: @tractorventures

This episode was hosted by Garry Williams: @gwilliamsALTS

enDecember 06, 2021

All Aboard the Submarine with Disco Labs

Disco Labs Founder & CEO Gavin Ballard joins us on Hard Mode to talk about Disco’s next phase of life - transitioning to a product-first company for future growth. Disco Labs are a world–leading agency specialising in custom software and integrations for Shopify Plus merchants.

They’re inaugural Shopify Plus Partners, having worked with the platform since 2008 and as they themselves say, they literally wrote the book on Shopify development.

We talk about their decade long journey in the Shopify ecosystem, the future of ecommerce and what type of persona makes a good product focussed team member.

Talking points: