How'd it Happen?

When faced with the heartache of addiction in his own family, Andrew Sossin took an innovative leap, founding Recovery Unplugged. Join Mike as he sits down with Andrew, delving into his compelling story of how traditional addiction therapy's shortcomings led to an alliance with Richie Supa of Aerosmith fame. Discover how their collaboration birthed a pioneering music-assisted therapy approach, reshaping the landscape of addiction treatment and touching the lives of over 13,000 individuals seeking solace through song.

Throughout this conversation, Andrew sheds light on the challenges Recovery Unplugged has overcome, including near bankruptcy and the complexities of today's social issues. Richie Supa's journey from addiction to penning the transformative Aerosmith hit "Amazing" illustrates the profound impact music can have on the path to sobriety. Andrew traverses the intricate relationship between mental health and addiction treatment, emphasizing the necessity of addressing co-occurring disorders and the often-underestimated dangers of detoxing from substances like alcohol.

This episode not only unveils a groundbreaking approach to addiction recovery but also serves as a testament to the power of music and the human spirit in overcoming life's greatest challenges. Tune in for an inspiring journey where healing harmonies and a compassionate heart can create a symphony of hope.

Key highlights:

• Changing Addiction Recovery Through Music
• Developing Evidence-Based Treatment Programs
• Understanding Addiction and Recovery
• Medication-Assisted Treatment and Avoiding Exploitative Programs
• Advocating for Education and Understanding

Connect with Andrew Sossin:

Website: recoveryunplugged.com

LinkedIn: https://www.linkedin.com/in/andrew-sossin-7162734/

Instagram: @andrewsossin

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Join Mike on a fascinating exploration of how a seemingly mundane object—the shipping container—has reshaped our global landscape. Inspired by the book "The Box," Mike shares insights into the mind of Malcolm McLean, the inventor who revolutionized the way we move goods around the planet. Listen in as Mike uncovers the sweeping changes brought about by this simple yet ingenious innovation, from streamlining transport across trucks, trains, and ships to transforming labor and fostering industry collaboration. This episode is a testament to the container's profound influence on the economy, urban development, and the very fabric of international trade.

Episode resources:

Get the book: The Box by Marc Levinson

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Unlock the full potential of your health and performance with insights from Lisa Brooking, world champion runner, and functional medicine CEO. In this candid discussion, Lisa shares her remarkable journey from the world of athletics to the forefront of healthcare leadership. This conversation with Lisa brings to light the remarkable truth that health isn't just a state of being; it's an asset we must invest in, just as we would in training for a marathon. Lisa brings up a profound thought: A health scare can be the starting point for transformation and not merely a verdict to be accepted.

Lisa sheds light on the evolutions of sports training and nutrition, emphasizing the necessity of personalized strategies for longevity in both athletics and health. Learn how teamwork and community spirit in sports can inspire greater achievements, and how Lisa's own experiences have informed a pioneering approach to leadership in her role at HealthCode Medical. This is about more than running shoes and racing—it's a blueprint for resilience and adaptability that can guide anyone through the marathons of life.

You will hear a very awe-inspiring tale of a man that at 70 years old, turned his health around to embody vitality and longevity. You will take away actionable insights on how preventative medicine and personalized healthcare can empower you to live life on your terms. This episode is a celebration of human resilience and the proactive management of health as our most vital asset. Join us and be part of a community dedicated to achieving greatness in health and in life.

Key highlights:

• Sports Training and Nutrition Evolution
• Approach to Racing and Global Perspective
• Running Shoes and Career Transitions
• Public to Private Healthcare Leadership Transition
• Advancing Personalized Medicine for Better Health
• Maximizing Health and Longevity

Connect with Lisa Brooking:
Website: healthcode.ca

LinkedIn: Lisa Brooking

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Join Mike on this thought-provoking journey as you explore the timeless question: Can money buy happiness? Mike shares intriguing findings from two significant studies that have stirred the pot in the world of economics and psychology. The first, a collaboration between Daniel Kahneman and his colleague Deaton (referred to as the KD study), suggests that while happiness does increase with income, it plateaus after a certain point, around $75,000 per year. In contrast, Matthew Killingsworth's study (the MK study) argues that happiness continues to climb with income even beyond that threshold. As Mike dissects these studies, he uncovers the complexities of happiness and its relationship with our finances.

Listen in as Mike discusses the fascinating outcomes of an adversarial collaboration between the researchers of these studies, which leads to a nuanced understanding of happiness across different income levels and individual circumstances. You'll learn about the two distinct patterns identified: the 'linear log pattern', where happiness increases steadily with income, and the 'flattening pattern', where happiness levels off after reaching a certain income level. These patterns seem to affect different groups of people in various ways, and it all boils down to the metrics used to measure happiness. What do you think? Does money have the power to buy happiness, or is the truth more intricate than we assume? Tune in and join the conversation to discover where you stand on this multifaceted topic.

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Ever wondered about the power your intuition holds in guiding your entrepreneurial journey? Unpack that curiosity in this episode as Mike welcomes Jessica Yarbrough, a growth expert and business strategist, with an incredible narrative of her intriguing journey. From managing companies at a young age to venturing into a startup and taking a four-year spiritual hiatus around the world, Jessica’s journey is a testament to resilience, intuition, and self-discovery.

She reveals her transition back into the corporate world, the rewarding challenges of single motherhood, and her current passion for aiding entrepreneurs to scale their services. Jessica dives deep into the role of intuition in business, sharing personal encounters with risk-taking and meeting the right individuals at the right time. Moreover, she delves into our personal experience traveling through Southeast Asia, learning valuable lessons about self-love, self-care, and coming to terms with our past. 

Jessica and Mike traverse the path of building a company from the ground up and creating a legacy. Jessica discusses her decision to part ways with the corporate world, raise her daughter, and build her own company. She gleans insights on pricing, positioning, and marketing strategies for consultants, and shares success stories of selling high-end packages. This is an episode you wouldn't want to miss!

Key highlights:

• Entrepreneur's Journey and Success Strategies
• Trusting Intuition and Following Unconventional Paths
• Self-Discovery and Career Shift Through Travel
• Building a Company and Legacy
• Raising Prices and Delivering Value
• Targeted Marketing and Creating Clear Value
• Journey, Pricing, and Selling Strategy

Connect with Jessica Yarbrough:

Website: jessicayarbrough.com

LinkedIn: Jessica Yarbrough

YouTube: youtube.com/@jessicayarbrough

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What if you're unknowingly sabotaging your business by being too smart? In this guest episode, Mike sat down with the master of storytelling and connection, Kyle Gray, to dissect and discover the art of relating to your audience. You will journey through Kyle's life, from his passion for music, to his adventures in travel, and how these experiences shaped his gift for engaging storytelling.

This chat with Kyle revealed the potent dangers of losing sight of your audience's needs and concerns, even while being an expert in your field. Kyle uses a real-life example from one of his clients to illustrate the importance of focusing on your audience's needs rather than just showing off your own expertise. Kyle delves into the concept of empathy and resonating with your audience, and the surprising impact of something as simple as the language you choose to use.

Kyle and Mike round off this enlightening conversation with a look at how powerful storytelling can supercharge communication and teaching. Kyle shares his unique method of retelling a person's story, a skill particularly handy for entrepreneurs and 'quick start' individuals. You’ll hear how this unique technique helped a health and wellness coach reshape her perspective and craft an irresistible story. You'll find inspiration and motivation from this episode with Kyle, and the hope is that it inspires you to tap into the power of storytelling. Your audience is waiting to connect with you!

Key highlights:

• Success and the Power of Storytelling
• Being Too Smart for Your Clients' Good
• Mastering Storytelling and Overcoming Barriers
• Crafting a Powerful Signature Talk
• Origin Story and Three Teaching Points
• The Power of Purposeful Storytelling

Episode resources:

Check out Mike on Kyle’s podcast: Episode 245 of The Story Engine

Connect with Kyle Gray:

Website: thestoryengine.co |

Instagram: @heykylegray

LinkedIn: Kyle Gray

Podcast: The Story Engine

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Have you ever wondered how the power of branding could transform your business? Tune in to a captivating conversation with Mike’s guest, Kristen Graham Brown, CEO of Hoot Design Company, as she unwraps her journey from ad agency work to entrepreneurship and shifting her focus towards helping small businesses. Kristen shares her experiences and insights, highlighting how a strong brand identity can catapult a company's image and success.

Kristen takes a deep dive into the realm of visual communication and its role in attracting audiences and driving action. Kristen, being an expert in this field, shares her wisdom on how visual cues can amplify personal branding. She also explores the world of print media ads and their influence on a company's success, emphasizing the need for a well-aligned brand message and action. Buckle up, as Kristen and Mike take you on a journey through the complex layers of branding and its impact on businesses.

Kristen unveils the challenges and rewards of scaling a business and the crucial role a solid brand identity plays in this process. She sheds light on the necessity of outside perspective in defining a brand and why it's essential to prioritize branding for business resilience and longevity. Unlock the greatness within you, and let's take this journey to success together!

Connect with Kristen Graham Brown:

Website: hootdesigncompany.com

Get Kristen’s downloadable workbook: https://hootdesigncompany.com/brandguide

LinkedIn: Kristen Graham Brown

Instagram: @k_tothe_g_tothe_b

TikTok: @kristen.graham.brown

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This episode is a tribute to the legendary Charlie Munger, an unsung hero behind the success of Berkshire Hathaway and the right-hand man to Warren Buffett. Mike commemorates Munger's life and wisdom by delving into the pages of "The Tao of Charlie Munger" by David Clark - a compilation of Munger's enlightening and profound quotes on life, business, and wealth. Who knew the key to success could be as simple as adaptation and flexibility? Munger had an unusual take on this, stating that sticking to a rigid master plan was a straight road to failure as it blinds us to new, crucial information. 

Munger’s propensity for simplicity and pragmatism also led him to compare the educational value of an Ivy League institution to a fast-food giant – yes, you heard it right, McDonald’s! Join Mike as he appreciates and absorbs the essence of Charlie Munger. Through selected quotes from the book, he'll give you a snapshot of his incredible perspective. Let's pay homage to his brilliance, his wisdom and the legacy he leaves behind, reminding us all that the pursuit of wisdom is the richest wealth of all.

Episode resources:

Get the book: Tao of Charlie Munger by David Clark

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In this episode, you'll experience a deep-dive exploration into the aftermath of success in this riveting conversation with clinical psychologist and Vistage International Chair, Rick Eigenbrod. You’ll hear about the hidden challenges and implications of achieving your dreams - what happens when you finally get what you want? Rick's insightful book, "What Happens When You Get What You Want", serves as a guide as we navigate the complexities of achieving what we desire. 

Mike and Rick discuss the concept of "bundling" - the search for fulfillment beyond financial gain and the misconception that wealth equates to happiness. Rick and Mike share personal stories and examples showcasing the significant role of personal fulfillment in defining success. They go beyond the dollars and cents, illustrating the challenges and complexities that come with sudden wealth. They also discuss life after selling a business and the courage it takes to venture into something new.

Finally, Rick challenges the societal narrative that equates success with material possessions and status. It's time we redefine success and acknowledge the journey that continues beyond the attainment of a goal. This episode wraps up with a call to live in the moment, breaking free from the illusion of a perfect future. This discussion promises to shift your perspective, offering a fresh look at success and what comes after. So, are you ready to redefine success? Tune in!

Connect with Rick Eigenbrod:

Website: rickeigenbrod.com

Get Rick’s book: What Happens When You Get What You Want

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What really defines your worth? Is it the glittering jewels or the expensive labels you don, or is it something more profound and meaningful? In this solo episode, Mike reflects on the insightful lyrics of Andy Grammer's song “Expensive", and embarks on a quest to uncover what truly makes us feel 'expensive'. This thought-provoking journey delves into the significance of love, attention, and presence over mere materialistic possessions.

Join Mike as he poses intriguing questions about the essence of feeling 'expensive'. Is it your tangible possessions or the intangible ones like attention, presence, or even solitude that contribute to this feeling? Mike explores the relevance of these stirring lyrics in our lives, and even shares how you can make others feel 'expensive'. So tune in, and unravel the mystery of what makes you feel 'expensive'. Check out the links below to hear Andy Grammer's song and let your thoughts flow about this interesting topic!

Listen to Expensive by Andy Grammer

Check out the lyrics to Expensive by Andy Grammer

To Connect with Mike Malatesta:

Website: https://mikemalatesta.com/

LinkedIn: https://www.linkedin.com/in/mikemalatesta/

Get Mike’s book “Owner Shift”: https://mikemalatesta.com/owner-shift-book-by-mike-malatesta/

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This episode features Mike’s recent guest appearance on the Time to Shine Today Podcast with Scott Ferguson. The Time to Shine Today podcast is an award-winning interview-style podcast that helps you build a winning strategy and level up your life!

Are you giving enough thought to your business exit strategy? Buckle up for an enlightening interview with Mike, a seasoned entrepreneur and author whose journey and insights will rock your entrepreneurial world. Through a compelling narrative, Mike dissects the concept of 'dream exits', urging entrepreneurs to view their businesses as a buyer would and to strategize their exit plans accordingly.

Mike's unique superpower of sparking curiosity is on display as he shares his personal perspective and the "Dream Exit Playbook" – a foolproof guide to preparing your business for a lucrative exit. The playbook not only emphasizes maximizing business value but also encourages business owners to think ahead to their post-exit life. Mike also delves into the concept of business recapitalization and succession planning. Mike's personal experience and insights shed light on how recapitalization can change your perspective on business goals, the importance of a strong team when selling, and how to find purpose post-retirement.

Mike also emphasizes the importance of running a business as if it's for sale, a mindset that encourages decisions that attract potential buyers. Don't miss out on this transformative episode filled with real-life experiences, practical advice, and invaluable insights. Tune in and set your entrepreneurial journey on a successful path to a dream exit.

Key highlights:

• Exploring Dream Exits
• Preparing for a Dream Exit
• Navigating Business Recapitalization and Succession Planning
• Run Your Business as if for Sale
• The Dream Exit Program

Connect with Scott Ferguson:

Website: timetoshinetoday.com

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Have you ever felt lost in the crowd? Join Mike as he dissects the 'zebra effect', a fascinating survival mechanism that helps keep zebras safe from predators. While this phenomenon is especially important for zebras, as humans it is imperative that we preserve our individuality. Mike explains the subtle art of maintaining distinctiveness while the world pressures us to conform. Mike shares ten tried-and-true ways for you to preserve your individuality in every aspect of life, from taking care of your body and mind to learning to love being wrong.

Episode resources:

sahilbloom.com

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Like many of us, Mike’s guest has had his fair share of entrepreneurial failures and lessons. Aaron Stahl, CEO of P3 Cost Analysts, certainly understands the highs and lows of the entrepreneurial journey. But when he navigated the 2007 financial crisis and narrowly avoided bankruptcy in real estate, he used this as motivation to find an industry that could endure a recession and help businesses in the process.

From a modest real estate company in college to a successful expense reduction business, Aaron's journey is nothing short of inspirational. He and his team at P3 Cost Analysts have helped over 30,000 client locations in North America save money. Aaron takes us behind the scenes of this unique business model, blending technology and human expertise to make sure vendors are charging fair prices. He's not shy about sharing his wisdom either, from the importance of prioritizing service levels to the practicalities of the equipment used.

Aaron's journey doesn't stop at the evolution of his business. He also shares the mindset shift needed when transitioning from a lifestyle business to a scaling business, and how this has driven the success of P3 Cost Analysts. Never one for convention, Aaron also discusses his approach to life, including the practice of taking sabbaticals every five years. So, sit back, relax and soak up the wisdom from this entrepreneurial journey.

Key highlights:

• From Real Estate to Expense Reduction
• Cost Reduction in Business Operations
• Lessons in Business and Real Estate
• Transition to Scaling a Business
• The Evolution of a Business Model

Connect with Aaron Stahl:

• Website: costanalysts.com
• LinkedIn: Aaron Stahl

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Discover the secret to achieving your DreamExit in this episode as Mike shares the blueprint for entrepreneurs seeking to exit their businesses successfully. Mike exposes the harsh reality that 80% of business owners regret not preparing their business or themselves for exit. Listen in as he stresses the importance of early planning, professional advice, and proven strategies to get your business ready for sale at maximum value and to ensure you find meaning and purpose in your post-exit life.

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This episode of the How’d It Happen podcast takes you on a rollercoaster ride with Ian Bick, the fastest rising podcaster globally, as he unravels his journey from throwing high school parties to running a Ponzi scheme, going to prison, and ultimately, launching one of the most rapidly growing podcasts. Ian shares his compelling life story and how his prison experiences and struggles with addiction have shaped his perspectives and served as motivation to turn his life around. He discusses his ambition to create something magnificent and how he systematically approached his podcasting journey, dropping episodes on Sundays and Thursdays.

Ian's ambition led him to running a nightclub at 18, and ultimately, to his arrest by the FBI and the IRS. Listen in as Ian recounts how he used social media to share his story, gaining millions of views and hundreds of millions of followers. Ian also shares how he created a safe space on his podcast for people to share their stories, transforming it into an inspirational and entertaining platform.

In Mike’s discussion with Ian, he reveals the truth about his FBI investigation and his decision to go to trial. He also explores his prison experiences and how they shaped him. Ian talks about his tattoo symbols, the need for prison system reform, and how his self-driven learning motivated him to create his success. Finally, Ian shares his strategy for standing out in the podcasting world, his transition to making podcasting his full-time job, and how he believes his podcast will continue to inspire new generations. Don't miss this riveting journey of redemption, resilience, and relentless ambition.

Key highlights:

• From Prison to the Fastest Growing Podcast in the World
• Consequences of Going to Trial
• Prison Experience and Tattoos
• Podcast Platform Building and Gaining Guests
• Podcaster's Success and Advice

Connect with Ian Bick:

• Website: ianbick.com
• YouTube: Ian Bick
• LinkedIn: Ian Bick
• Check out Ian’s podcast: Locked In with Ian Bick

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Prepare to rethink everything you've been taught about selfishness. It's time to embrace your selfish side, and in doing so, unleash your leadership potential. This episode of the How’d It Happen podcast is a deep-dive into the misunderstood concept of selfishness and its surprising benefits for leaders. Drawing from Mike’s book, “Owner Shift”, Mike debunks common misconceptions about selfishness and lays out five reasons why it's not just okay but crucial to be selfish as a leader. 

In this honest, thought-provoking episode, Mike explores how a healthy dose of selfishness can better your time management, enhance your decision-making skills, bolster your balance in life, optimize your resource allocation, and even facilitate emotional detachment. Yes, you heard it right—emotional detachment, an often-overlooked key to long-term success and impact. So buckle up and tune in to this unconventional journey through the realm of selfishness. Whether it resonates or ruffles your feathers, this episode will spark some serious self-reflection. As always, your opinions and feedback are welcome. So let's get started, and together, let's maximize the greatness inside you today.

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Could exchanging a mere 15 minutes of social media time for reading time significantly alter the trajectory of your life? In this conversation with Nick Hutchinson, the dynamo behind the seven-figure marketing firm Bookthinkers, he and Mike unpack the influential power of reading. Nick unveils his distinctive journey from a non-reader to a thriving entrepreneur, attributing his success to his readiness to embrace failure and trust.

Nick delves into the essence of collaboration and rapport building for success. Revisiting his first event, a collaboration with Lewis Howes, Nick explains the transitive nature of trust and his unique approach of borrowing credibility from others. Nick dishes about his evolution from running a podcast to promoting books, revealing the thrilling backstory of Bookthinkers and its integral role in author promotion.

Nick also explains how Bookthinkers is ushering in a new era of reader-author engagement. Learn how this platform has aided authors in amplifying their reach through short video content, podcast bookings, book reviews, and social media management. Mike and Nick draw the curtains discussing the potential personal growth and development that just 15 minutes of reading can instigate. Tune in for an inspiring discourse about how failure, trust, and reading can pave the way to success.

Key highlights:

• The Power of Reading for Success
• Building Rapport and Collaboration
• From Podcasts to Book Promotion
• Supporting Authors With Social Media
• Reading Empowers Personal Growth

Connect with Nick Hutchison:

• Buy Nick’s upcoming book on Amazon: https://a.co/d/c9dE0ln
• Learn more about Nick: www.nickhutch.com
• Learn more about BookThinkers: www.bookthinkers.com
• Personalized Book recommendation: DM Nick at www.instagram.com/bookthinkers

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Join Mike as he embarks on a thought-provoking expedition of self-discovery and personal growth. This episode is a candid exploration of his personal mission statement inspired by the challenge from David Goggins. As Mike unpacks his core principles,he dives into the significance of committing to improvement in all aspects of life, the vitality of curiosity and continual learning, staying true to one's word, and the importance of accessibility and affability. This is an episode you wouldn't want to miss, stuffed with practical wisdom and actionable steps you can undertake in your personal journey.

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Enjoy this bonus episode in which Mike was a guest on The Ultimate Advisor Podcast. Listen in as Mike reveals his personal journey from being an entrepreneur to helping others achieve their Dream Exit - selling their business at its maximum value while leading a life of purpose. Mike opens up about his experiences founding, growing, and selling two highly successful waste recycling companies, investing in over 100 companies, and sitting on several boards. 

This episode touches upon some of the essential lessons from Mike's book, Owner Shift, and explores how he developed his Dream Exit program. He highlights the importance of planning for an exit and shares how not doing so can lead to health issues, depression, and strained relationships. Listen in as Mike talks about overcoming fear and the critical role of having the right people to guide you through the entrepreneurial journey. He shares how his podcast, 'How Did it Happen?', serves to inspire others to pursue their dreams. 

Don't miss out as Mike emphasizes the significance of viewing your business through a buyer's lens and the risks of leaving such consequential decisions to chance. So, buckle up for a journey that takes you from starting a business to planning for a dream exit, and learn from a man who has walked this path himself.

Key highlights:

• Maximizing Business Exits and Achieving Purpose
• Transitioning From Entrepreneur to Exit Planning
• Overcoming Fear and Pursuing Dreams

Check out the Ultimate Advisor Podcast

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You won't believe how Mike’s latest guest, Michael Brown, is changing the landscape of high-risk jobs through robotics. This cutting-edge entrepreneur is on a mission to update window washing and building maintenance, an industry that's been stuck in the past for over seven decades. Join Mike and Michael as they explore the potential of automation in an industry desperate for change. It is so intriguing how robots can enhance safety, efficiency, and provide critical data about building health. 

Michael also touches on a crucially relevant issue - the labor shortage in the U.S - and how robotics offers a promising solution. Picture a collaborative cleaning system where robots handle the majority of tasks, working alongside union labor. He also ventures into the potential of automation in markets, real estate, and how robotics can augment human roles in dirty, dull, and dangerous jobs. It is amazing how much we have to gain from this technological advancement.

Michael also shares his predictions for the future of robotics and automation. He’ll take you on a journey through the possibilities of underwater robotics, and how they could potentially streamline maritime, construction, and hospitality sectors. Michael also provides an honest perspective on the challenges of implementing these changes on a global scale. You don't want to miss it!

Key highlights:

• Revolutionizing Window Cleaning Using Robotics
• Disrupting the Window Washing Industry
• The Future of Commercial Cleaning Robotics
• Future of Robotics and Automation
• Automation in Markets and Real Estate
• Robotics and Future of Work

Connect with Michael Brown:

Website: skylinerobotics.com

LinkedIn: Michael Brown

To Connect with Mike:

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