Ignite Your Business® Podcast presented by GREENCREST

In this Ignite Your Business^® Podcast episode, Lisa Shuneson, president and CEO of Whalen CPAs, takes a deep dive into the top challenges facing businesses today. From a potential recession, recent tax law changes and the expected “Great Retirement” of Baby Boomers, valuable insight is shed on how business owners can navigate these challenges and prepare for the future.

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It's our last Ignite Your Business^® Podcast episode of 2022! In this episode, GREENCREST CEO and chief strategy officer Kelly Borth reveals 5 marketing resolutions you should consider that could transform the effectiveness of your marketing strategy in 2023.

Public Relations is not dead – it has been reborn. In our latest Ignite Your Business^® Podcast episode, GREENCREST CEO and chief strategy officer Kelly Borth reveals innovative, modern PR strategies to get you noticed by both customers and the media.

In this Ignite Your Business® Podcast episode featuring Jennifer Griffith, regional president of First Merchants Bank Ohio, she discusses why she believes business confidence and growth remain strong for central Ohio businesses despite recent economic challenges, how business owners can prepare for obstacles such as inflation and a potential recession, and discussions that you should have with your banker to prepare for 2023.  

2022 has ushered in unique business challenges, such as reduced spending by both consumers and businesses, as well as supply chain driven inflation. In our latest Ignite Your Business^® Podcast episode, discover how ROI-focused digital marketing is being used to combat these obstacles and provide business owners with immediate, measurable results.

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In this episode of the Ignite Your Business^® Podcast, host Kelly Borth takes on the important topic of having difficult conversations about race with award-winning author, attorney and entrepreneur Kwame Christian, founder and CEO of the American Negotiation Institute and author of the new best-selling book, How to Have Difficult Conversations About Race: Practical Tools for Necessary Change in the Workplace and Beyond.

Thought leadership is a content marketing tactic used to build credibility and position company representatives as “go-to” experts in an industry or a subject matter expert. Join Kelly Borth, GREENCREST CEO and chief strategy officer, as she discusses why thought leadership is important to B2B marketing, who can be a thought leader in your company, and how to use thought leadership content to ignite your business™.

Crystal Hughey, founder and CEO of Corporate Cleaners, Inc. and winner of Smart Business Magazine's 2022 Smart 50 Sustainability Award, discusses what it means to run a sustainable business and how her passion, innovative solutions and commitment to her employees and community led her to create and grow one of the largest minority-owned businesses based in central Ohio. 

Location-based marketing is one of the most valuable tools available to personalize and target your marketing as it allows you to reach your customers at the right time, in the right place. Geotargeting and geofencing are geofencing are two marketing tactics that use location data. In this Ignite Your Business^® Podcast, learn three advantages to adding geofencing and geotargeting to your marketing strategy.

 Dan Fronk, CEO of Dancor Solutions, disccuses the importance of employee engagement and how it helps business leaders retain top talent.

In today’s technology-driven era, digital marketing has established itself as a powerful tool for business owners. However, it’s important to remember that traditional marketing is still just as effective as ever. In our latest Ignite Your Business^® Podcast episode, discover the best way to blend these two marketing tactics for results that increase brand awareness and improve ROI.

Discover the market-based value drivers that fix value gaps and build the value of your business in this Ignite Your Business^® Podcast episode.

In this Ignite Your Business^® Podcast, GREENCREST CEO and Chief Strategy Officer, Kelly Borth, talks with Angelo Mazzocco, Vice President of Avaap, an information technology management and advisory firm in Columbus, Ohio. Angelo shares tips and strategies for business owners on how to deal with current and future obstacles and opportunities in the IT industry, including cybersecurity, ERPs and building an IT dream team. 

How can business owners create a championship team of advisors that helps them accomplish long-term goals? In this episode of the Ignite Your Business® Podcast, Rusty Cagle, president and founder of ASE Financial Advisory Group, discusses how business owners can align their top advisors to build strategy that leads to success.

Did you know that starting in 2023, Google will be banning third-party cookies from the Chrome browser? In this episode of the Ignite Your Business® Podcast, find out how third-party cookies work and how to update your company’s marketing strategy to better adapt to this change.