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    Ignite Your Business® Podcast presented by GREENCREST

    The Ignite Your Business® Podcast presented by GREENCREST is a resource for business owners, entrepreneurs, CEOs and other central Ohio business leaders to exchange ideas and learn from interviews with other highly respected business professionals. The subject matter includes an in-depth look at a multitude of business topics, including leadership, management, marketing and company culture. Join us and Ignite Your Business℠!
    enKelly Borth138 Episodes

    Episodes (138)

    Ignite Your Business® Podcast-GREENCREST Episode 98-Kelly Borth, CEO and Chief Strategy Officer— How to Use Audience Segmentation in Your Content Strategy

    Ignite Your Business® Podcast-GREENCREST Episode 98-Kelly Borth, CEO and Chief Strategy Officer— How to Use Audience Segmentation in Your Content Strategy
    There is no one-size-fits-all when it comes to reaching your prospects and customers. In this episode of the Ignite Your Business® Podcast, GREENCREST's CEO and Chief Strategy Officer, Kelly Borth, describes different ways to segment your audience, how B2B segmentation differs from B2C, and why audience segmentation is an important part of your overall content marketing strategy.

    Ignite Your Business® Podcast presented by GREENCREST - 97- Tony Richards, CEO Coach & Strategic Growth Advisor at Clear Vision Development Group – Unstuck: Tips for Action to Get Back on Track

    Ignite Your Business® Podcast presented by GREENCREST - 97- Tony Richards, CEO Coach & Strategic Growth Advisor at Clear Vision Development Group – Unstuck: Tips for Action to Get Back on Track

    Do you feel like your business is stuck? Like you’re just stagnant and you just can't find a way to move forward? In this episode of the Ignite Your Business® Podcast, CEO Coach and Strategic Growth Advisor Tony Richards shares his tips for uncovering blind spots that may be preventing your company from growing and taking action to get back on track.

    Ignite Your Business® Podcast - GREENCREST Episode 96 - Kelly Galindo, GREENCREST, Marketing & Business Development Executive —What is Voice Search Marketing? Sound Strategies to Amplify Your B2B Marketing

    Ignite Your Business® Podcast - GREENCREST Episode 96 - Kelly Galindo, GREENCREST, Marketing & Business Development Executive —What is Voice Search Marketing? Sound Strategies to Amplify Your B2B Marketing
    It is estimated that 55% of Americans will own a smart speaker by 2023. So it is no secret that voice search is becoming very important. In this GREENCREST Ignite Your Business® Podcast episode, GREENCREST's Kelly Galindo gives advice and insight on adding voice search to your company's overall marketing strategy.

    Ignite Your Business® Podcast presented by GREENCREST - 95- Jim Hughes, business growth strategist and CEO of Worth Growing; How Creating a Strong Brand Culture Increases the Value of Your Business.

    Ignite Your Business® Podcast presented by GREENCREST - 95- Jim Hughes, business growth strategist and CEO of Worth Growing; How Creating a Strong Brand Culture Increases the Value of Your Business.

    Building a strong brand starts at the top and is centered around your "why." In this episode of the Ignite Your Business® Podcast, brand strategy and business growth expert Jim Hughes discusses how your intangible brand assets increase the overall value of your business and the importance of embedding your brand into your company culture. 

    Ignite Your Business® Podcast - GREENCREST Episode 94 - Kelly Galindo, GREENCREST Marketing & Business Development Executive — Show Your Customers Some Love This Valentines Day With These Customer Appreciation Ideas

    Ignite Your Business® Podcast - GREENCREST  Episode 94 - Kelly Galindo, GREENCREST Marketing & Business Development Executive — Show Your Customers Some Love This Valentines Day With These Customer Appreciation Ideas
    With Valentine’s Day around the corner, now is a good time to show your customers some love. In this Ignite Your Business® Podcast, GREENCREST shares eight creative client-appreciation ideas that can help foster stronger relationships with your customers.

    Ignite Your Business® Podcast - GREENCREST Episode 93 - Greg Stockmaster, GREENCREST, Digital Marketing Manager —Five Ways to Measure B2B Digital Marketing Success in 2022

    Ignite Your Business® Podcast - GREENCREST Episode 93 - Greg Stockmaster, GREENCREST, Digital Marketing Manager —Five Ways to Measure B2B Digital Marketing Success in 2022
    In this Ignite Your Business® Podcast episode, discover the five digital marketing key performance indicators (KPIs) that can help you analyze if your digital marketing methods are hitting major objectives that lead to growth.

    Ignite Your Business® Podcast presented by GREENCREST - 92- Mark Bryan, Director of Innovation & Research and Senior Interior Designer, M+A Architects- Designing for the Future – Innovations and Trends in Commercial Design

    Ignite Your Business® Podcast presented by GREENCREST - 92- Mark Bryan, Director of Innovation & Research and Senior Interior Designer, M+A Architects- Designing for the Future – Innovations and Trends in Commercial Design

    Discover the power of design! In this Ignite Your Business® Podcast episode, Mark Bryan, director of innovation & research and senior interior designer, M+A Architects, discusses the hottest developments in commercial architecture and innovative office design trends you can expect to see in the future.

    https://greencrest.com/ignite-your-business-podcast/

    Ignite Your Business® Podcast presented by GREENCREST - 90- Dr. Melissa McRae, Founder, Vitality Natural Wellness and MedSpa-- Staying Well: Why Top Executives Should Prioritize Their Health as Much as Their Wealth

    Ignite Your Business® Podcast presented by GREENCREST - 90- Dr. Melissa McRae, Founder, Vitality Natural Wellness and MedSpa-- Staying Well: Why Top Executives Should Prioritize Their Health as Much as Their Wealth

    In this Ignite Your Business® Podcast episode, Dr. Melissa McRae, Founder, Vitality Natural Wellness and MedSpa, discusses how you can prioritize your health and wellness, as well as your employees’ health and wellness, during this holiday season and beyond. 

    Ignite Your Business® Podcast presented by GREENCREST - 89- Whitney Neal, GREENCREST, Account Executive- Is It Time to Implement Omnichannel Marketing at Your Company?

    Ignite Your Business® Podcast presented by GREENCREST - 89- Whitney Neal, GREENCREST, Account Executive- Is It Time to Implement Omnichannel Marketing at Your Company?

    What is the difference between multichannel and omnichannel marketing? Find out in this latest Ignite Your Business® Podcast episode, where we evaluate the strengths of omnichannel marketing and how it’s being used by top companies such as Disney and Starbucks to improve their marketing strategy.

    https://greencrest.com/ignite-your-business-podcast/

    Ignite Your Business® Podcast presented by GREENCREST - 88- Dr. Frederic Bertley, president and CEO, COSI --Navigating Rapid Change: The Importance of Innovation, Preparation, Education and Strategic Partnerships

    Ignite Your Business® Podcast presented by GREENCREST - 88- Dr. Frederic Bertley, president and CEO, COSI --Navigating Rapid Change: The Importance of Innovation, Preparation, Education and Strategic Partnerships

    In this Ignite Your Business® Podcast episode, Dr. Frederic Bertley, president and CEO, COSI, discusses strategy he used to lead COSI through transitions and the pandemic, how innovative marketing is the secret to long-term success and how businesses can prepare for health crises in the future.

    Ignite Your Business® Podcast - GREENCREST Episode 87- Greg Stockmaster, GREENCREST, Digital Marketing Manager --When Should Retargeting Be Used as a Marketing Strategy?

    Ignite Your Business® Podcast - GREENCREST Episode 87- Greg Stockmaster, GREENCREST, Digital Marketing Manager --When Should Retargeting Be Used as a Marketing Strategy?

    What are Google retargeting ads and are they an ideal choice for your business? Find out in this Ignite Your Business® Podcast episode, where we explore the industries that most commonly find success with retargeting and other factors to consider when using it as a marketing tool:

    https://greencrest.com/ignite-your-business-podcast/

    Ignite Your Business® Podcast - GREENCREST Episode 86- Mike Derringer, area president, FocusCFO- Accelerating Growth and Profitability

    Ignite Your Business® Podcast - GREENCREST Episode 86- Mike Derringer, area president, FocusCFO- Accelerating Growth and Profitability

    Don’t just survive – thrive! Tune in to the latest Ignite Your Business® Podcast episode featuring Mike Derringer, area president and director of regional support for FocusCFO, and discover valuable insight into important business topics such as mergers and acquisitions, preparing for accelerated growth and taking accountability in business.

    https://greencrest.com/ignite-your-business-podcast/

    Ignite Your Business® Podcast - GREENCREST Episode 84- Sharon Delay, Owner and President of GO-HR --A clear and honest assessment of the issues affecting Human Resources today

    Ignite Your Business® Podcast - GREENCREST Episode 84- Sharon Delay, Owner and President of GO-HR --A clear and honest assessment of the issues affecting Human Resources today

    Arguably, Human Resources has changed more than any other area of business over the last two years. Today, we are talking with Sharon Thomas DeLay, owner and president of GO-HR as we take a deep look into some of the important topics and trends business owners are facing when it comes to staffing, employee engagement, changing workspaces and more.

    Ignite Your Business® Podcast - GREENCREST Episode 83- Kelly Borth, CEO and chief strategy officer, GREENCREST --Google Ads for B2B Campaigns: Yes or No?

    Ignite Your Business® Podcast - GREENCREST Episode 83- Kelly Borth, CEO and chief strategy officer, GREENCREST --Google Ads for B2B Campaigns: Yes or No?

    Google Ads campaigns are a great way to improve internet presence, however B2B companies must be careful with setup and strategy. In this Ignite Your Business® Podcast episode, we go in-depth with the pros and cons of Google Ads and explore how when done properly, it can be a great tool to add to your marketing approach.

    https://greencrest.com/ignite-your-business-podcast/

    Ignite Your Business® Podcast- GREENCREST Episode 82-Tom Thon, Partner with Sandler Training by the Ruby Group, The Evolving State of Sales-Leading Your Sales Team Through Challenging Times

    Ignite Your Business® Podcast- GREENCREST Episode 82-Tom Thon, Partner with Sandler Training by the Ruby Group, The Evolving State of Sales-Leading Your Sales Team Through Challenging Times

    As it applies to sales, what does it mean to “break the rules” and “change the game” to avoid common sales problems? Find out in this Ignite Your Business® Podcast episode where Tom Thon, partner with Sandler Training by the Ruby Group, discusses the new rules for sales professionals and why it’s crucial to adapt to change:

    https://greencrest.com/ignite-your-business-podcast/

     

    Ignite Your Business® Podcast - GREENCREST Episode 81- Kelly Borth, CEO and chief strategy officer, GREENCREST -- When Opportunity Knocks, Be Ready with Strong Brand Value

    Ignite Your Business® Podcast - GREENCREST Episode 81- Kelly Borth, CEO and chief strategy officer, GREENCREST -- When Opportunity Knocks, Be Ready with Strong Brand Value

    Will your business be ready when opportunity knocks? Make sure to tune in to this Ignite Your Business® Podcast episode and discover tips to boost brand value and ensure that you’ll receive a satisfying reward when it’s time to cash in on your business investment.

    https://greencrest.com/ignite-your-business-podcast/

     

    Ignite Your Business® Podcast - presented by GREENCREST Episode 80- Matina Zenios, president of Artina Promotional Products- Obstacles and Challenges Lead to Growth and Inspiration-What You Can Learn From This 52-Year-Old Family Business

    Ignite Your Business® Podcast - presented by GREENCREST Episode 80- Matina Zenios, president of Artina Promotional Products- Obstacles and Challenges Lead to Growth and Inspiration-What You Can Learn From This 52-Year-Old Family Business

    Obstacles and challenges are an inevitable part of running a business. In this Ignite Your Business® Podcast episode, Matina Zenios, president of Artina Promotional Products, discusses how her family business has overcome numerous hurdles throughout its 52-year history by thinking outside of the box.

    Ignite Your Business® Podcast - GREENCREST Episode 79- Kelly Borth, CEO and chief strategy officer, GREENCREST -- Initiating a Call to Action

    Ignite Your Business® Podcast - GREENCREST Episode 79- Kelly Borth, CEO and chief strategy officer, GREENCREST -- Initiating a Call to Action

    Marketing efforts require a call to action in order to reach your target audience.  In this Ignite Your Business® Podcast episode, we explore how the most effective CTAs (calls-to action) can guide your target demographic and help your business generate leads and encourage repeat sales.

     Listen here:  https://greencrest.com/ignite-your-business-podcast/

     

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