Influence By Design

In our previous episode 503 - 11 Mistakes Preventing Business Growth, we scratched the surface of an important topic - the importance of doing the work that moves the needle in your business daily. Whether you complete tasks yourself or assign them to your team, the work needs to be done regardless. Today, in this episode of Influence by Design, Samantha and Tim dive deeper into the discussion of doing the work and strategies to ensure business success at every step. Business owners encounter daily challenges and uncertainties that can make them feel overwhelmed and disheartened. However, it's important to remember that successful businesses rely on carefully planned strategies that motivate entrepreneurs to fulfil their responsibilities. It’s time to roll up your sleeves, lay the groundwork, and identify the key elements that can drive business growth. You need to embrace the challenges and do the work that can take the business to new heights. Don’t miss this episode. For full show notes and links - https://samanthariley.global/podcast/505

In today's cutthroat business world, having a strong marketing game can make all the difference between a company barely making it and one that's thriving. But let's face it, marketing is no walk in the park. It's a complex art that demands a keen grasp of consumer behavior, staying on top of market trends, and knowing how to make the most of different marketing avenues. In this episode of Influence by Design, we discuss how a good marketing strategy can make all the difference in a thriving business with marketing buff Ross O'Lochlainn. Ross is known as the "conversion engineer" due to his background as a Mechanical Engineer. He is the founder of Conversion Engineering and the author of the Open Every Day book. Marketing is an art of capturing attention, creating desire, and ultimately driving action. It involves understanding your target audience, crafting compelling messages, and selecting the most effective channels to reach potential customers. Get ready for an exciting adventure in this episode with Ross O'Lochlainn, as we unlock your marketing superpowers! Take your business from being just another face in the crowd to becoming a standout success story and create a lasting impact. For full show notes and links - https://samanthariley.global/podcast/504

As business owners, we are constantly striving to achieve new heights, increase sales and boost profits. However, even with your best efforts in place, unexpected roadblocks can rear their heads and can impede business growth. In this episode of the Influence by Design podcast, Samantha and Tim talk about the 11 mistakes that prevent business growth. They explore common pitfalls they’ve seen, regardless of the industry, and provide practical insights on how to overcome them. From business partnerships to pricing issues, this episode helps identify and address the critical problems that can hinder your business development. For full show notes and links - https://samanthariley.global/podcast/503

Good personal branding incorporates quality messaging and content that gets the attention audience. However, as busy business owners, it's so much easier to produce content that’s plain vanilla, or simply put, boring. So how can you spice things up and transform your brand messaging? In this episode of Influence by Design, we have the acclaimed professional writer, sought-after storyteller, and creative messaging consultant Erin Thomas to speak about how to elevate your brand messaging from bland to bold. For full show notes and links - https://samanthariley.global/podcast/502

As a business owner, every decision you make has the potential to shape the company's trajectory, influence its growth and impact its bottom line. However, the traditional way of making logical decisions is not always the best, so how can you make decisions that align with your authentic self and your unique authority? In this episode of Influence by Design, Samantha and Leon talk about the impact of authority in your unique decision-making process. They discuss the 7 types of authority and how you are designed to make decisions that are aligned and correct for you. For full show notes and links - https://samanthariley.global/podcast/501

In the midst of all the hustle and bustle of running a business, owners can sometimes forget about the important things that make their entrepreneurial journey truly meaningful. The challenges and constant decision-making can make business feel less than wonderful. In this episode of Influence by Design, we celebrate a remarkable milestone in the history of our podcast - our 500th episode! I'm joined by two entrepreneurs who inspire me every day - my good friends, Kiri-Maree Moore and Carl Taylor. For full show notes and links - https://samanthariley.global/podcast/500

Have you ever experienced a time when your enthusiasm and motivation seemed to vanish into thin air? Perhaps the routine of daily life drained your energy, or setbacks and challenges left you feeling defeated. We've all been there, wondering how to reclaim that spark within us, that zest for life that propels us forward. In this episode of Influence by Design, we embark on a journey to rediscover and reignite your inner power and passion. We'll explore practical strategies, insights, and techniques to help you break free from the slump, overcome obstacles, and regain your mojo. For full show notes and links - https://samanthariley.global/podcast/499

For many years, people have associated success with Intelligence Quotient (IQ). However, backed by years and years of research suggest that Emotional Intelligence outperforms IQ in the success metre. So how can this intangible yet critical factor lay the groundwork for successful business leaderships and relationships? In this episode of Influence by Design, we discuss harnessing emotional intelligence to empower business relationships with Sherrie Laryse. Sherrie’s focus on teaching emotional intelligence is reinforced by years worth of experience in working with human behaviour, neurolinguistics, grief, trauma, and more. In a nutshell, Emotional Intelligence is about understanding our own emotions. For Sherrie, being able to decipher personal sentiments is key to understanding anybody else’s. In the business space, Emotional Intelligence serves as a valuable asset that fosters a healthy relationship between peers and clients. When utilised properly, Emotional Intelligence empowers relationships - it ensures individuals are equipped on how to look at other’s points of view, handle “difficult” clients and lead better collaborative initiatives. For full show notes and links - https://samanthariley.global/podcast/498

Often underestimated, the profound impact of asking the right questions on business success cannot be ignored. Unfortunately, many business owners find themselves trapped in a cycle of unproductive "HOW" questions, hindering their progress and leaving them stagnant. In this 10-minute tactic conversation with my life and business partner, Leon Flitton, we delve into the significance of asking the right questions. Consistently fixating on asking "how" questions, is guaranteed to get you nowhere. You need to recalibrate and aim at asking resourceful questions that harness the power of effective questioning. Unlock the potential with these five resourceful questions and uncover how they can propel you toward business success when you listen to this episode. For full show notes and links - https://samanthariley.global/podcast/497

Do you feel like you’re putting in the hard yards in your business, yet the results are not evident in your bank account? If so, you might want to consider a shift in perspective and make use of offers that steer you toward increasing your revenue. In this episode of Influence by Design, we talk about the high-ticket blueprint: breakthrough five and six figure months with ease with Desiree Stafford. Desiree has been helping coaches, healers, consultants, and other serviced entrepreneurs attract a steady flow of high-ticket clients. Although increasing your revenue doesn’t always call for raising prices, it's about understanding your zone of genius, owning the value you have to offer, and leaning into feeling worthy of what you’re charging. When clients become aware of the business model that allows them to live the lifestyle they want, they begin acknowledging the transformations they bring and feel more confident to set prices that feel most aligned with them. If you’re ready to lean into what you truly desire with your programs and pricing, this episode is for you. Samantha Riley xx For full show notes and links - https://samanthariley.global/podcast/496

The business landscape is rapidly evolving and it’s no longer advisable to rely on existing strategies, hence entrepreneurs are encouraged to foster innovation through the use of emerging technologies and intrapreneurship amongst their team. We’ve seen and heard the benefits of using Artificial Intelligence (AI) in business. However, as entrepreneurs, we need to learn how to use this technology to stand out and not settle into a cookie-cutter mould of sounding like other businesses. When we empower our employees to think like entrepreneurs and explore new ideas, it unlocks tremendous opportunities for business growth. Moreover, business cultures that facilitate continuous learning and experimentation are paramount to an organisation’s ability to stand out and navigate challenges effectively. Samantha Riley xx For full show notes and links - https://samanthariley.global/podcast/495

The way we communicate has undergone significant transformations with the rise of digital platforms. Some may think that social media has taken centre stage and overtaken email in nurturing relationships in the business landscape, however email continues to have a better ROI and conversion rates than social. In this episode of Influence by Design, we discover how you can use AI to supercharge your calendar bookings with proven marketing authority, Scott Bywater. He’s retained by some of the world’s best direct marketing companies for his expertise in lead generation, marketing strategies, and copywriting. Whilst email may have the upper advantage when it comes to elevating your calendar bookings, you still need to make sure that you’re sending out messages that add value. And with the use of AI, you can create content that elevates how you communicate with your email list. If you’re a business owner looking for ways to book more appointments or increase engagement with the people on your list, tune in as Scott shares effective email strategies that allow him to build relationships that successfully convert. Samantha Riley xx For full show notes and links - https://samanthariley.global/podcast/494

Whether you’re starting out or have been in the coaching industry for quite some time there are some mistakes that hinder you from achieving your desired income. Because of these mistakes, even the most talented coaches struggle to translate their expertise into financial success. In this episode of Influence by Design, I am joined by my partner in life and business Leon to talk about overcoming the greatest mistake that we see that impedes coaches from growing their income. Understanding how you can increase your income starts with knowing your numbers. These are the numbers you can easily track on a daily, and weekly basis that help boost your leads, conversation rates, and ultimately, your revenue. But what numbers do you need to know? We dive deep into the four levers you can pull to achieve your income goals, and shed light on them so you can discover opportunities that will increase your income. Samantha Riley xx For full show notes and links - https://samanthariley.global/podcast/493

What if you’re doing all the right things to increase brand visibility and yet you’re still the worlds best kept secret, you're not expanding your network, and you’re not reaching your ideal prospects? Although some people may argue that this is a case of under-representation, this could be due to visibility bias. In this episode of Influence by Design, I chat with The Brand Scientist, Chloé Nwangwu about Visibility Bias: Why Showing Up May Not Be Enough To Overcome Invisibility. She uses an interesting method of incorporating science and emotions to better position a brand’s visibility. It may seem normal for “visibility nerds” or those who know exactly what to do to increase brand visibility to get overlooked despite employing strategies that can get them noticed. The reason behind this is that society has been conditioned to under-recognise certain kinds of people and experiences. Chloé shares The Four Phases of Visibility so you know what you can do for where you’re currently at, which is crucial to getting noticed. In each stage, she recommends systems and strategies that can effectively counter visibility bias and broaden your sphere of influence. Samantha Riley xx For full show notes and links - https://samanthariley.global/podcast/492

As a business owner, you are often presented with the challenge of making decisions around attracting new leads, converting those leads to sales, and delivering to your clients. Yet it can be difficult to determine which strategies should be implemented to reach these goals. In this episode of Influence by Design, we discuss the concept of "business by design" and how following certain steps can help ensure that you not only win, but also grow your business in a way that feels good to you. We delve deeper into the strategies and principles that can guide business owners in making decisions that align with their goals, resonate with their customers and support their lifestyle goals. "Business by design" refers to creating a business that is designed for the way you enjoy to work and supports your ideal lifestyle. It involves deliberately planning and aligning various elements within a business to drive success and competitive advantage. From defining your ideal lifestyle to outsourcing and leveraging technology, this episode will explore various facets of intentional business growth - all with one goal: meaningful and achievable growth. Samantha Riley xx For full show notes and links - https://samanthariley.global/podcast/491

Money is energy and a powerful tool that can help you open up new opportunities. However, for some, money can also be a source of anxiety and stress due to lack of financial abundance. In this episode of Influence by Design, we talk about how to unlock financial abundance and conquer money blocks with Louisa Havers. She is a business mentor who helps clients unleash their superpowers and break through limiting beliefs in life and business. Business situations will always change and the energy we feel impacts our money cycle. These feelings can put us in a position where we attract money, or we can feel the resistance and money blocks playing into power. The road to financial abundance begins with connecting to the highest self. This way, all levels of consciousness are activated so intentions are in alignment with what you want to achieve. To do this, Louisa shares her proven strategies and expertise that can shatter misconceptions and can help you achieve your next financial milestone. Samantha Riley xx For full show notes and links - https://samanthariley.global/podcast/490

With over 900 million users, LinkedIn is the largest online professional networking sites. It has a plethora of opportunities to build business connections, but with such a vast user base, it can be challenging to stand out and make genuine connections that can help grow your business. In this episode of Influence by Design, I speak with LinkedIn Marketing Strategist, Karen Yankovich about how to build genuine connections and maximise LinkedIn for business growth. She advocates using LinkedIn to show up with influence and credibility to form connections with other thought leaders. Having a strong presence on LinkedIn is necessary for a business to grow and foster meaningful connections. However, some people are finding LinkedIn too spammy and lacking authenticity in building relationships. The key is to look beyond irrelevant messages and focus on how LinkedIn can help you to build genuine connections to maximise your business growth potential. Samantha Riley xx For full show notes and links - https://samanthariley.global/podcast/489

We see a lot of people struggling to accomplish their daily tasks and long-term goals, even though they’re spending hours upon hours a day working. Although they’re putting in an incredible amount of work, they’re still not getting the results they want. In this episode of Influence by Design, I chat with my husband and business partner Leon, about the importance of effective time management and focus for coaches who want to grow their business. We discuss the strategies, tools, and ways that we achieve better time management based on our experiences and the experiments we have run within our business. As business owners, it's easy to lose track of time when trying to juggle multiple tasks at once. Without effective time management, tasks can take longer than necessary to complete which means the business can easily plateau. Having the ability to focus and prioritise tasks is key to ensure you’re focussing on the things that will move the needle and help you achieve your goals faster. If you want to know more about effective time management strategies and make the most of whatever time you have to scale the business, this episode is for you. Samantha Riley xx For full show notes and links - https://samanthariley.global/podcast/488

The phrase ‘woo-woo’ is often used to describe concepts such as spirituality, intuition, and energy work, and is considered taboo in many corporate cultures. However, incorporating woo in the corporate space might be the perfect union that creates a positive work environment. In this episode of Influence by Design, our guest Dr. Robyn McKay shares how consultants can take woo into the corporate workplace. She is an award-winning psychologist and the leading expert in Spiritual Intelligence. Despite being a smart, science girl existing within the walls of corporate, this didn’t stop Robyn to research more about her spiritual self, which ultimately led to an awakening and passion to share her knowledge with a corporate audience. Many consultants don’t introduce spiritual concepts into the corporate world because of fear and judgement that people might not take them seriously. But there are opportunities to introduce them to workplaces who are open to new concepts. Learn more about the impact of bringing woo in the workplace, and begin to understand the strategy of combining spiritual and scientific tools to transform leadership and corporate experiences. Samantha Riley xx For full show notes and links - https://samanthariley.global/podcast/487/

We often hear people say, “It’s not about the money”. But in reality, money is a key factor in life and business. Without money, it’s unlikely a business will survive, and you won’t have the freedom to live the life you dream of. In this episode of the Influence by Design podcast, Samantha and Tim debunk a common misconception of business owners - it’s not about the money. Having money corresponds to having freedom and access to better opportunities. Business owners can design the lifestyle they want, decide on their working hours, and choose the clients they want to work with when their income supports them. Money opens up your world to better experiences that you can share with the people you love. It’s only a matter of putting meaning behind what it can do for you and your business. Samantha Riley xx For full show notes and links - https://samanthariley.global/podcast/486/