Influence By Design

Would you like to generate more leads for your business? You're not alone. Many entrepreneurs pour their passion into creating amazing programs only to wish that they could enrol more clients. In today's episode of Influence by Design Samantha and Tim dive into the crucial step of crafting your offer to attract more leads. They put emphasis on truly understanding your ideal client and their deepest fears, frustrations, wants, and desires. Your prospects don’t really care about the features of your program, they care about knowing that you can help them solve their problems and how quickly it can be done. Thus, being able to clearly define the outcomes of your offer is definitely a game-changer for your business. If you feel lost in translating your program’s value, this episode is a must-listen. You’ll uncover a proven framework for messaging that converts and will help you transition your prospects from frustrated to fulfilled while scaling your lead generation. For full show notes and links - https://samanthariley.global/podcast/525

Amidst the easy accessibility of information in our digital era, the written word remains a timeless medium for profound impact. Whether you're a coach, a thought leader, or a business owner with a message to share, the potential of publishing a book to extend your reach and influence cannot be overstated. In this episode of Influence by Design, we explore how to create a movement with a book with publishing expert Morgan Gist MacDonald. Morgan advocates partnered publishing and works with business owners and platform builders who seek to write, publish, and market a book that will level up their business and platform. Morgan shares insider tips on how to strategically leverage your book, rather than simply hoping for book sales. If you need to boost your authority, books can be a catalyst to share your message and spur meaningful change in the world. Discover how books provide an intimate, vivid way for readers to connect with you and your ideas, and with Morgan's strategic guidance each step of the way, you'll gain confidence to finally publish your book and make the impact you crave. For full show notes and links - https://samanthariley.global/podcast/524

Successful entrepreneurs often begin with a clear vision and unwavering belief in their ideas. However, it's easy to get trapped in your own thought patterns, operate with a limited lens, and develop a tunnel vision often missing critical insights that could take your business to the next level. In this episode of Influence by Design, Tim and Samantha uncover ways of getting out of your own head: the value of different perspectives in business. For full show notes and links - https://samanthariley.global/podcast/523

With over 850 million users, LinkedIn is the world’s largest professional networking platform and a goldmine for lead generation. But simply having a LinkedIn profile isn’t enough - you need to learn how to optimise it to attract your ideal clients, and have a strategy in place to leverage the platform. In this episode of Influence by Design, LinkedIn expert Adam shares his best strategies and actionable tips to optimise your LinkedIn presence. He helps clients achieve three main outcomes: be recognised as an industry sage, provide incontestable value, and implement an "Algorithmically Activated" lead generation process. For full show notes and links - https://samanthariley.global/podcast/522

Running a business without systems is chaotic, unpredictable, and unsustainable. If you feel trapped on the hamster wheel of your daily operations, it's time to step back and build the infrastructure that will set you free. In this episode of Influence by Design, Samantha, and Tim provide a blueprint for systemising your business to achieve true scale, consistency, and profitability. Too many entrepreneurs avoid systems because they feel restricted, but the opposite is true. Systems are what take your business from a fragile founder-dependent operation to a self-sustaining empire. Systems produce the data you need to make informed decisions. And they give you the freedom and flexibility to continue innovating. Join Samantha and Tim as they provide actionable strategies to help you operate your business like a well-oiled machine. Avoid the traps of wearing all the hats and doing everything yourself. Instead, build scalable systems that run smoothly in the background while you focus on the big picture. For full show notes and links - https://samanthariley.global/podcast/521

Reaching your first six-figure earnings in business requires careful planning, strong self-assurance, and a clear grasp of the complex factors involved. Successfully navigating this journey involves having a mix of qualities that empower entrepreneurs to overcome challenges and make the most of opportunities. In this episode of Influence by Design, I’ve invited Sabrina Victoria to chat with us. She is a speaker, entrepreneur, CEO of Human Better 365, and overall Visionary who helps people find their happiness, do better, and level up. The business arena is a dynamic battleground that calls for consistently stepping outside the comfort zone and into fear by taking courageous actions. You will also need to hone your confidence, master the art of consistency, understand peak energy times, and embrace resourcefulness. By reinforcing these traits and weaving them into the fabric of your approach towards business, visionary leaders can navigate the maze-like path to business success. For full show notes and links - https://samanthariley.global/podcast/520

It's easy to get distracted in a world screaming about the next new tactic or shiny object. However, real progress in business comes from consistent, focused execution of the fundamentals. Thus, the power of a concentrated approach is unrivalled. In this episode of Influence by Design, Samantha and Tim unravel the power of focus: creating momentum in your business. Focus in the business context translates to setting clear plans and aligning actions toward their achievement. Lack of focus trips many business owners. Without a clear, strategic plan in place, it's simple to lose focus and jump between different ideas without making progress and wasting time. Don't miss this episode as Samantha and Tim share their tried and tested strategies that will help you stay focused on your destination amidst the many distractions. For full show notes and links - https://samanthariley.global/podcast/519

Creating strong connections with your audience is a known way to succeed and make a big impact. Using events can help you achieve this. However, to do it well, you need to carefully choose events that match your business goals. In this episode of Influence by Design, Samantha speaks with Shay Wheat, a Certified Event Producer™ about leveraging events to magnify your business impact. Events are more than just gatherings, they are immersive experiences that help build authority, credibility, and visibility in your industry. While the concept might appear straightforward, the process of event planning can be intricate and involves numerous factors to contemplate. Your choice of the most suitable event hinges on your business's current stage, with a clear understanding of your desired outcomes. Learn more about how to consistently ace meaningful connections with the right events and how to successfully utilise this to amplify your business visibility when you tune in to this episode. For full show notes and links - https://samanthariley.global/podcast/518

One of the most common and detrimental mistakes made by entrepreneurs is the belief that life and business are distinct, separate realms that should be kept apart. However, these two facets have a profound impact on each other and should be continuously aligned. In this episode of Influence by Design, Tim and Samantha chat about the significance of building a business that nurtures your lifestyle. Business owners who fall into the trap of compartmentalising personal and business endeavours often neglect one of the other which leads to feeling a lack of fulfilment. Recognising the symbiotic relationship between life and business is essential. It enhances personal well-being, moves the business towards desired success, and allows for a harmonious existence to thrive between the two. For full show notes and links visit: https://samanthariley.global/podcast/517/

To grow your business, there are some things you need to nail with your marketing - you must connect with your ideal clients, understand their unique needs and wants, and deliver personalised solutions that drive meaningful results. However, achieving this level of insight and efficiency can be an intricate process, often requiring substantial time and resources. However there are ways to get information and insights using Artificial Intelligence. In this episode of Influence by Design, we discuss AI-powered customer discovery with Jason Van Orden. He is a consultant, trainer, and strategist helping thought leaders reach a larger audience and create new income streams. Usings AI’s numerous advantages, Jason leverages its power to enhance customer discovery, gaining deep insights into the thoughts and desires of ideal clients. This enables him to effectively address the challenges they encounter. With the aid of AI, Jason successfully bridges the divide between where customers currently stand and where they aspire to be. The wealth of information provided by AI can be a valuable resource for crafting messages and offers that deeply resonate with the people you aim to assist. This episode explores the potential of AI in your marketing efforts and offers strategies you can use for effective AI-powered customer discovery. For full show notes and links - https://samanthariley.global/podcast/516

Many entrepreneurs think that having a partner in business is great; however, it's important to recognize that while partnerships offer numerous benefits, they also come with their share of challenges that require careful consideration. In this episode of Influence by Design, Samantha and Tim speak about the potential results of choosing the wrong partners and what you need to do and think about before forming a business partnership. While a business partner can bring added expertise, support, and resources, entrepreneurs should be aware of the potential complexities that can arise from this arrangement. A harmonious business partnership stems from having a shared vision and goals, clearly defined roles and responsibilities, putting agreements in place and so much more. To find out more about how you can leverage this collaboration with Samantha's and Tim's first-hand experiences and insights, let’s dive in. For full show notes and links - https://samanthariley.global/podcast/515

The ability to communicate persuasively has never been more critical. Gone are the days when mere words alone could sway minds and shape decisions, and nowadays buyers are more savvy. Understanding how to use of nonverbal communication in a positive way will enhance your influence and impact by building rapport and deeper connection. In this episode of Influence by Design, I speak with communication and mindset coach, keynote speaker, and best-selling author, Richard Newman. He's an expert in helping global business leaders improve their communication and impact. At an early age, Richard realised that communication was going to be his lifelong passion. In his quest of learning more about communication, he discovered the importance of congruence, meaning that language should transcend all areas including, physical, vocal, and actions. Richard advocates the power of body language in amplifying influence and storytelling. Doing so helps establish a dynamic presence and connection in the most powerful and engaging way. The art of nonverbal communication will not only enhance your influence as a thought leader but will also unlock a deeper understanding of your prospects. This episode is filled with Richard's valuable insights on why you should embrace body language, storytelling, and impactful communication. For full show notes and links - https://samanthariley.global/podcast/514

Any entrepreneur seeking sustained success and growth must understand that knowing financial numbers is a necessity. With the highs and lows and unexpected challenges in business, the power of knowing your numbers is an invaluable weapon to prevent these situations. In this episode of Influence by Design, Tim and Samantha talk about understanding your numbers and the specific ones you need to focus on. Running a business successfully relies on data to identify inefficiencies, areas for improvement, and untapped opportunities. And not understanding how the business is performing financially takes away your power to make informed decisions. Understanding your numbers will empower you to confidently navigate uncertainty. It offers insights into what services and processes yield the greatest return. So, let the power of knowing your numbers be your guiding star in making sure your business moves towards your vision. For full show notes and links - https://samanthariley.global/podcast/513

The world of entrepreneurship is filled with an amazing blend of fierce competition and lots of opportunities. But what really makes an entrepreneur incredibly successful is having the right way of thinking. In this episode of Influence by Design, we discuss your Million Dollar Mindset with Vash Tomanec. He's passionate about helping people build meaningful businesses so they can make a greater impact in the world. While working as a food delivery courier, Vash realised that he could potentially end up like his older co-workers who seemed unhappy with life situations. This lit a fire inside him to finally work on his own business, a pursuit he' long been postponing. After his first business achieved success, Vash discovered the key differentiating factor among entrepreneurs of different levels of success: it all comes down to having the right mindset. Embracing the entrepreneurial mindset shapes actions, decisions, and outcomes your business will achieve. When you utilise the right thinking pattern, you equip yourself, your team, and the business to thrive in a competitive landscape. For full show notes and links - https://samanthariley.global/podcast/512

As the business landscape gets more competitive and challenging, understanding your ideal client is more crucial than ever. The success of any business hinges on its ability to connect with and cater to its target audience effectively. In this episode of Influence by Design, Samantha and Tim explore one of the topics discussed in episode 503: 11 Mistakes Preventing Business Growth, and ask the question, who is your ideal client? They dive deeper into the importance of understanding your ideal client, the possible consequences of not knowing who they are, what they need, and how you can help them solve their problems. Being able to develop a deep understanding of your client's needs, preferences, and pain points equip you with a business specifically tailored with products, services, and marketing strategies that resonate with the right audience. As your business grows, your ideal customer avatar may also evolve. That’s why it’s important to refine and get really clear on who you want to serve so you can continuously improve your marketing and foster lasting relationships. For full show notes and links - https://samanthariley.global/podcast/511

Setting goals is the foundation of personal and professional growth. Whether it's for improving your well-being or taking your business to new heights, having a clear and well-defined goal provides direction and purpose. However, goal setting can be a hit-or-miss process that may or may not get to where you want to go. But why is this? In this episode of Influence by Design, Dr. Pamela Moss takes us on a journey to aligning our minds with our goals so you can be, do and have all that you desire. She is the Soul Guide, helping coaches, healers, consultants, and mentors get clarity on their purposeful path. Goals act as a roadmap that guides us toward the life we envision. But in the busy-ness of the modern world, it's easy to get caught in the trap of believing that we want the same goals as others around us. Dr. Pamela shares insights and practical steps on how you can assess what goals truly feel aligned with you and how to move towards them. She highlights the importance of acknowledging the subconscious mind, celebrating shifts, and doing deep work. Prepare to be inspired, motivated, and equipped with tools as you embark on this journey of aligning your mind and deep work to achieve your goals. Let's dive in. For full show notes and links - https://samanthariley.global/podcast/510

Continuing our theme with the 11 Mistakes Preventing Business Growth, we dive deeper into a topic which is not a mistake, but a normal human emotion we all experience - fear. In this episode of Influence by Design, we look at some of the ways fear affects business owners and entrepreneurs, and how it can negatively impact their business growth. As an entrepreneur, you are no stranger to the myriad of emotions that go along with the journey. If you’ve been in business long enough, you’ll also know that your fears also evolve as you enter each new level in business. Fear in the entrepreneurial context is a multifaceted phenomenon. It can manifest as a fear of failure, fear of success, fear of financial uncertainties, and fear of being judged. These emotions are typically felt because you are walking on a path that no one has been on before. In your pursuit of business growth, keep in mind that fear is a shared human experience, and being able to master the self to overcome fear is perhaps the most rewarding aspect of this journey. For full show notes and links - https://samanthariley.global/podcast/509

Standing out as a coach is essential to attract clients, make an impact and achieve remarkable results. But with the huge number of coaches in the industry, how can you rise above the noise, set yourself apart from the crowd and move toward the next level? In this episode of Influence by Design, I've invited Estie Starr who's an expert in organic marketing strategies to talk about how to elevate your brand for next level success. Although reaching the next level means different things to different people, it typically includes the trifecta of money, freedom, and impact. With Estie's expertise, you'll learn how to build coaching frameworks that highlight your strengths, hone messages that best resonate with your target audience, and incorporate systems that will drive your business to the next level. If you're ready to scale up - earn more, work less, and have a bigger impact, this episode will help you through a transformative journey that unlocks your business's true potential and stand out in the world of coaching. For full show notes and links - https://samanthariley.global/podcast/508

Discussing pricing, despite being a sensitive topic in business, can be extremely valuable for enhancing profitability and shaping customer perceptions. Unfortunately, instead of clarifying the rationale behind pricing decisions, some entrepreneurs opt for discounting strategies, which ultimately harm their business more than they benefit it. In this episode of Influence by Design, we discuss pricing and discounting your services. This is one of the topics we spoke about in episode 503 - 11 Mistakes Preventing Business Growth. Setting the right pricing has lots of implications for your business - on your brand positioning, how your business stands out from the competition, and the kind of value offered to customers. And if you’re not confident about the offers and how they help solve client problems, it’s easy to give in to discount pleas which ultimately sabotages your ability to deliver a top-notch service. This episode provides practical insights and actionable tips that can help you develop effective pricing strategies so you can say goodbye to the pressure of discounting. Get ready to transform your pricing mindset and position your business competitively. For full show notes and links - https://samanthariley.global/podcast/507

In a world that is becoming more interconnected, building community has never been more important. However, despite this, people are feeling more disconnected than ever before. Building a community is not just about being physically close or having shared interests. It is a process that involves bringing together relationships, aspirations, and values to build strong bonds and create unity. In this episode of Influence by Design, we discuss the art of building community with Sunil Bhaskaran. Sunil is a speaker, mentor, author, and has over 30 years of business experience reaching an audience of over 200,000 business owners through his educational and networking events Sunil shares how he uses Meetup to organize and facilitate community-building events. He believes Meetup is invaluable for building and nurturing communities, as it brings people together to connect and collaborate. Sunil emphasizes the power of face-to-face interactions in building genuine connections. While social media can facilitate initial connections, meeting in person allows for deeper relationships to form. In his events, Sunil creates opportunities for participants to interact and engage with one another, fostering a sense of trust and camaraderie. This episode is for you if you are seeking to build and foster community in your own life. Whether you are an entrepreneur, a leader within an organization, or simply someone who believes in the power of connection, the insights shared in this episode can guide your community-building journey. For full show notes and links - https://samanthariley.global/podcast/506