Join us as we dive deeper into the latest trends, insights, and stories from the world of influencer marketing and the creator economy. Our podcast brings you exclusive interviews with industry leaders, in-depth analysis of key topics, and a behind-the-scenes look at the stories that matter most to our community.
In today's episode, we'll cover how Abercrombie used creators to revive it's brand, how Clinique is using dermatologists as creators and Instagram's expansion of the Creator Marketplace.
Today, we've got some hot topics on the table. From WeightWatchers taking a bit of a stumble with their latest influencer campaign to Marques Brownlee, AKA MKBHD, taking a creative leap with Ridge by not just influencing but actually investing. And, of course, we'll peek into the empire of MrBeast and the way influencers like him are investing in their own colossal ideas.
This week, we're unpacking some super interesting stories. We've got the lowdown on President Joe Biden making waves on TikTok, and what it means when politics and social platforms collide. We're also stepping into the high-fashion virtual world, where Coach is tapping both cyber celebs and real-life stars for a campaign that's all about daring to be different. Gen Z, they've got your number. And for all you content creators out there, we're talking money – specifically how you get paid. With the creator economy hitting its stride, ensuring fair pay is more crucial than ever.
In today's episode, we're diving into the latest influencer marketing trends from Traackr, the NFL's fashion-forward strategies and Coca-Cola's innovative product launches on TikTok.
In today's episode, we'll cover the 100 Billion Dollar Bet on 'Famous Birthdays', How to keep embracing Your 'TikTok Voice', and Beauty Execs' Big Bet on Influencer Entrepreneurs.
Today, we’re unpacking some big moves and wave-making updates from Amazon Studios, Meta, and the dazzling world of beauty on TikTok that are setting the stage for a wildly inventive year in the creator economy.
In today's episode, we'll cover how the creator economy is on the brink of a labor revolution, the new rules in Italy to improve transparency in social media for influencers, and the illegal activities involving a gun influencer and a police officer.
In today's episode, we'll cover the digital revolution in influencer marketing with AI models like Aitana Lopez, influencers' preference for flat fee compensation over affiliate programs, and the rising trend of Silent Reviews on TikTok.
In today's episode, we'll cover the TikTok users turning a 9-month cruise into a viral reality show, the power of influencers and their impact on brand revenue, and the power of social media through the NIL partnership between Michigan football players and the Lakers.
In today's episode, we'll cover California state Sen. Steve Padilla's bill to protect child influencers, the benefits of equity deals in the creator economy, and the tradition of streamers going live on Christmas to foster community and raise funds for charity.
In today's episode, we'll cover the rising trend of US Gen Z consumers purchasing from influencer-founded brands, the new era of college athletics, and how influencer marketing is making its way into politics.
In today's episode, we're delving into the game-changing rise of creator content, the disruptive force of silver influencers, and the ripple effects of YouTube's recent code removal.
In today's episode, we'll cover the rise of influencer partnerships with brands, the diversity and popularity of TikTok's top videos, and the launch of SonderCo, an agency revolutionizing brand-influencer deals.
In today's episode, we'll cover the immense popularity of "Get Ready with Me" videos, TikTok's struggle with creator monetization, and the award-winning influencer partnership between Dove and Collectively.
In today's episode, we'll cover TikTok's rise as America's news source, President Biden thinking of joining TikTok for his re-election campaign and a study revealing that Instagram influencers who show more skin earn more money from sponsored posts.
In today's episode, we'll cover e.l.f. Beauty's debut on Roblox, Chriselle Lim's successful work with Phlur, and Kraft Real Mayo's campaign to make "moist" Word of the Year.
In today's episode, we'll cover TikTok discontinuing its controversial Creator Fund, Viral Pitch partnering with Popeyes for influencer marketing campaigns, and the low traction of ByteDance's Lemon8 app in the US.
In today's episode, we'll cover how TikTok is making it's way into the political realm, how Carnival Cruise Lines is using the older generations to make content, and Uber's strategy to grow it's TikTok following.
In today's episode, we'll cover Kourtney Kardashian's endorsement of Kerrygold butter, how Reach Agency helps brands with influencer marketing, and how Linqia's Healthcare Creator Network facilitates partnerships between pharma brands and healthcare influencers.
In today's episode, we'll cover Fenty Beauty's drive-thru pop-up for social media influencers, Cirque's influencer network expansion and brand partnerships, and Little Chonk's success through authenticity and innovative pet products.
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