LinkedIn for B2B Growth with Michelle J Raymond

What is it like to attend Social Media Marketing World? Michelle J Raymond shares her experience as a speaker and an attendee. What are the social media trends you need to be aware of?

Key moments in this episode - 
00:00 Introduction to the Social Media for B2B Growth Show
00:08 Experiences and Insights from Social Media Marketing World
01:44 The Importance of Networking and Learning Styles
10:27 The Power of Newsletters in Building Trust
13:51 The Renaissance of LinkedIn and Company Pages
18:47 The Importance of Getting Started and Continuous Improvement

Learn more about Social Media Marketing World here - https://www.socialmediaexaminer.com/smmworld/?sme=186

ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners.

Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs.

Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins

Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/

Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond

#SocialMediaMarketing #socialmediamarketingworld

Join host, Michelle J Raymond, on a journey through some of the most important lessons learned from her guests over recent months. Featured guests provide insights on a range of topics, from the importance of social proof in marketing, to crafting confetti moments of surprise and delight for your customers. This episode is packed with insights and actionable steps for those working in B2B social media marketing.

The key moments in this episode are - 

00:00 7 Lessons from 7 Amazing Women in Marketing
00:59 The Power of Social Proof in Marketing
05:22 Understanding Thought Leadership
07:19 Creating Effective Content on a Budget
11:01 The Art of Cold Outreach
19:51 Creating Distinctive Brand Assets
22:57 Act, Assign, and Automate: A Formula for Success
25:14 Wrapping Up and Looking Forward

If you're a LinkedIn™️ Company Page Admin wanting increased follower growth and higher engagement for your Page, listen in to make sure you aren't making one of the five biggest mistakes, Company Page expert Michelle J Raymond sees. Ensure your Company Page is a demand generation asset for your business.

The key moments in this episode are:
00:00 Introduction to LinkedIn™️ Company Pages
00:53 Top Five Mistakes on LinkedIn™️ Company Pages
01:22 Mistake 1: Overly Branded Content
06:43 Mistake 2: Neglecting the Basics
13:04 Mistake 3: Dumping the Company Page on One Person
17:44 Mistake 4: Content That's All About the Business
22:33 Mistake 5: Doing the Same Thing Over and Over
26:55 Conclusion: How to Avoid These Mistakes

ABOUT MICHELLE J RAYMOND
Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners. 

Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/

B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs. 

Book a free intro call to learn more  - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins

Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/

Subscribe to our YouTube Channel  - https://www.youtube.com/@MichelleJRaymond

#companypage #linkedinforbusiness #b2b

CEASE & DESIST is not an email you want to be greeted with. The truth is that it could happen to you too if you aren't aware of trademark and copywriting laws that apply to the content you create. 

Many people are active on social media but LinkedIn™️ is the final frontier to conquer. LinkedIn™️ as a professional platform can be intimidating and comes with its own set of rules and etiquette unique to it. How can you navigate this successfully to build a community and generate business growth?

The key moments in this episode are:
00:00 Introduction and Welcome
00:45 Getting Started on LinkedIn: A Real Perspective
01:57 Exploring LinkedIn's Creator Mode
03:16 The Challenge of Getting Started on LinkedIn™️
05:04 The Importance of Consistency and Personal Goals on LinkedIn™️
06:54 The Challenges and Realities of Networking on LinkedIn™️
08:54 The Importance of Being Real and Building Trust on LinkedIn™️
09:17 The Dark Side of LinkedIn™️: Fake Accounts and Engagement Pods
10:11 Overcoming Mental Blocks and Building Confidence on LinkedIn™️
19:14 The Power of Consistent Content Creation on LinkedIn™️
25:29 Finding Your People and Building Your Community on LinkedIn™️
29:21 Final Thoughts and Actionable Tips for LinkedIn™️ Beginners

Connect with John Lacey on LinkedIn™️ - https://www.linkedin.com/in/johnlacey/

ABOUT MICHELLE J RAYMOND
Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners. 

Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/

B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs. 

Book a free intro call to learn more  - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins

Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/

Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond

With one billion members on the platform, now more than ever it's harder to stand out and stay top of mind. There's a lot of advice on LinkedIn™️ when it comes to crafting the perfect post, but with Ali Schwanke we look beyond this. Listen and learn how to avoid common mistakes and become memorable.

The key moments in this episode are:
00:00 Introduction to the Show
00:24 The Importance of Standing Out on LinkedIn™️
01:36 Overcoming the Fear of LinkedIn™️
04:59 The Challenges of Staying Focused on Social Media
07:02 The Power of Consistency in Social Media
11:25 The Role of Thought Leadership in Staying Top of Mind
21:44 The Impact of Ghostwriting on Social Media Presence
28:55 Conclusion: The Power of Taking Action 

Connect with Ali Schwanke on LinkedIn - https://www.linkedin.com/in/alischwanke/

ABOUT MICHELLE J RAYMOND 
Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners. 

Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/

B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs. 

Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins

Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/

Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond

In this episode, host Michelle J Raymond provides a detailed roundup of the latest changes and trends on LinkedIn™️, helpful for people who may have missed recent updates. She explores the differences between a free account, a premium account, and Sales Navigator.

The video also discusses the significance of LinkedIn events and Lives, highlighting their importance in building communities and engaging audiences. Further, Michelle takes a deep dive into the new changes on Company Pages and new trends. The episode concludes with a clarification on LinkedIn's Top Voice badges.

The key moments in this episode are:
00:00 Introduction to the LinkedIn for B2B Growth Show
00:14 Why You Should Stay Updated with LinkedIn
00:40 Key Topics for Today's Discussion
01:35 Free vs Premium LinkedIn Accounts: A Deep Dive
06:55 The Pros and Cons of LinkedIn Sales Navigator
08:57 LinkedIn Events and Live Tab: What's New?
11:21 LinkedIn Company Pages: Features and Updates
14:31 LinkedIn's New Short Form Videos: A Closer Look
16:39 Understanding LinkedIn's Top Voice Badges
21:00 How to Connect with the Host on LinkedIn
22:02 Join the LinkedIn Profile Transformation Challenge
23:28 Conclusion and Final Thoughts

ABOUT MICHELLE J RAYMOND
Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners. 

Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/

B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs.

Book a free intro call to learn more  - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins

Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/

Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond

#linkedIn #linkedintips

In this episode, host Michelle J Raymond and guest Gina Balarin engage in a lively discussion on the value of authenticity in professional and social media contexts. They share valuable insights into the evolution of marketing and the essential role of authenticity, balancing personal and professional content, and the necessity of a supportive culture in fostering authenticity.

Gina shares practical strategies for leaders to nurture an environment where employees can develop and share authentic content. The conversation brings in elements of vulnerability, leadership, professionalism, and social media trends, among others. Tune in for an enlightening conversation about the power of authenticity in B2B marketing.

The key moments in this episode are:
00:00 Introduction and Welcome
00:19 Discussing Authenticity on LinkedIn
02:06 Authenticity in Marketing
05:58 The Role of Authenticity in Social Media
07:07 The Importance of Authenticity in Today's World
08:09 The Struggle of Being Authentic on LinkedIn
10:39 Balancing Authenticity and Professionalism
17:22 Fostering Authenticity in a Business Environment
22:36 Balancing Authenticity with Brand Image
28:13 Final Thoughts and Actionable Tips

Connect with Gina Balarin on LinkedIn - https://www.linkedin.com/in/ginabalarin/

ABOUT MICHELLE J RAYMOND
Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners.

Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/

B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs.

Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins

Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/

Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond

#linkedIn #authenticity #b2bmarketing

Aiming for LinkedIn Success in 2024? This episode is packed with tips for Effective Personal and Business Branding on LinkedIn™️. In this episode, Coach Michelle encourages her listeners to reflect on their achievements from the past year and set their goals for 2024.

She highlights the importance of having a strong personal and professional branding on LinkedIn to grow a business. Michelle talks about her rebranding experience, shares tips on content planning, and explains how diligent planning and accountability will help achieve big goals.

Key moments in this episode:
00:00 Introduction and New Year Reflections
00:42 Celebrating Achievements and Setting Goals for 2024
02:07 The Importance of Branding and Rebranding
03:22 The Power of Consistent Branding Across Platforms
05:45 The Role of LinkedIn™️ in Business Growth
11:30 The Importance of Content Planning
14:42 The Power of Persistence and Embracing New Habits
15:32 Conclusion and Call to Action

Mentioned in this Episode

30 Day LinkedIn™️ Profile Transformation Challenge - https://youtube.com/playlist?list=PLk7fk9H7NZM0FSCU6YYBjVKM0JNcEP31C&si=DFoOeJerNB2zE34J

The LinkedIn Branding Book and BONUS Brand Squared Workbook - buy here https://mybook.to/The_LinkedIn_Branding_Book

Business Gold: Build Awareness, Authority and Advantage with LinkedIn Company Pages (Second Edition) - buy here https://getbook.at/BusinessGold

Get your ticket for Social Media Marketing World here - buy here https://www.socialmediaexaminer.com/smmworld/?sme=186

ABOUT MICHELLE J RAYMOND
Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners.

Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/

B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs.

Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins

Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/

Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond

In this power-packed episode, host Michelle J Raymond provides an in-depth understanding of how to utilize LinkedIn for business and marketing effectively as we move into 2024.

She discusses the significant milestone of LinkedIn reaching 1 billion members, the benefits and challenges of this crowded platform, and the importance of authenticity and genuine engagement.

She further touches upon the shift in the generation of B2B buyers, the need for brand values and creative distinctiveness, and the critical aspect of building and participating in a community. Additionally, she emphasizes investing in team success, relationship building, and proactive engagement. 

The key moments in the episode are:
00:00 Introduction and LinkedIn's Growth
01:07 Challenges and Opportunities on LinkedIn
02:49 LinkedIn's Evolution in 2023
03:31 The Rise of AI on LinkedIn
10:17 The Impact of Generational Shift in B2B Buyers
12:10 The Importance of Digital Strategy 
23:52 The Power of Collaboration and Community Building
27:20 The Importance of Consistent and Persistent Content
34:22 The Power of LinkedIn Events and Newsletters
34:53 The Role of Employee Advocacy and Employer Branding
36:37 The Importance of Being Proactive and Investing in Your Team
42:35 Conclusion and Looking Forward to 2024 

The Social Media for B2B Growth Podcasts referenced in this episode can be found here - https://youtube.com/playlist?list=PLk7fk9H7NZM1js2uHb6FVa99fR7ehkbpt&si=cnk1EyA5KY45OCm6

Get your Social Media Marketing World 2024 Conference ticket here - https://www.socialmediaexaminer.com/smmworld/?sme=186

ABOUT MICHELLE J RAYMOND
Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners.

Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/

B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs.

Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins

Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/

Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond

When it comes to event marketing, let's face it the content is pretty boring at best. The obligatory photo of the team in front of a shiny, expensive stand. Add in a few action shots to make sure it looks like you had people attend to justify the cost. Multiply this content by the number of stands, and it all looks exactly the same. Attendees do an obligatory one with the sign at the front to prove they were there. But what if it could be different?

Laura Erdem joins the show and shares her ideas on how we can get your event content noticed without big budgets that break the bank.

The key moments in this episode are:
00:00 Introduction and Guest Welcome
00:29 Discussing Laura's Profile and Background
01:12 Addressing the Problem of Boring Event Content
03:38 The Importance of Planning for Event Content
08:33 The Role of Creativity in Event Content
08:43 The Power of Video Content at Events
24:39 The Impact of Creative Content on Revenue
28:24 Final Thoughts and Advice

Connect with Laura Erdem on LinkedIn -  https://www.linkedin.com/in/lerdem/

ABOUT MICHELLE J RAYMOND
Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners. 

Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/

B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs. 

Book a free intro call to learn more  - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins

Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/

Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond

#eventmarketing #contentmarketing #socialselling

In this episode of LinkedIn for B2B Growth Show, host Michelle J Raymond hosts an engaging conversation with the expert Nancy Harhut, author of 'Using Behavioral Science in Marketing, Drive customer action and Loyalty by prompting instinctive responses'.

They discuss several behavioral science principles including 'Reciprocity Principle', 'Social Proof Principle', 'Authority Principle', and 'Rhyme-as-Reason Bias'. Nancy shares insights on how these principles can dramatically enhance marketing strategies, boost B2B buyer confidence, and increase sales.

She also shares actionable tips on how these principles can be applied in everyday life and business, particularly in relation to LinkedIn and B2B growth. The episode concludes with interesting talks about the use of rhymes and their cognitive impact, which can be leveraged for business growth.

The key moments in this episode are:
00:00 Introduction and Welcome
00:12 Guest Introduction: Nancy Harhut
00:50 Discussion on Behavioral Science in Marketing
02:11 Nancy's Journey into Behavioral Science
04:34 The Role of Emotions in B2B Purchasing
09:32 The Power of Reciprocity in Business
17:49 Leveraging the Social Proof Principle
22:11 The Importance of Choice in Buyer Decisions
26:07 Utilizing the Authority Principle
30:37 Rhyme-as-Reason Bias: A New Perspective
33:02 Conclusion and Farewell

Connect with Nancy Harhut on LinkedIn - https://www.linkedin.com/in/nancyharhut/

Buy your copy of Nancy's book on Amazon - "Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses"

ABOUT MICHELLE J RAYMOND
Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners. 

Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/

B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs. 

Book a free intro call to learn more  - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins

Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/

Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond

#behavioralscience #b2bmarketing #customerloyalty

Host Michelle J Raymond welcomes marketing and scientific research expert Professor Jenni Romaniuk (Ehrenberg-Bass Institute), to discuss the importance and impact of distinctive brand assets for B2B businesses, especially on platforms like LinkedIn.

They discuss the significance of brand asset building in memory building and marketing, the contrast between asset building and asset usage, as well as the process and tactics for building brand assets. Tips on auditing competitors to counter programs, persistency in memory building, and the concept of brand future-proofing are also shared.

The conversation offers essential insights for B2B professionals seeking to accelerate growth and visibility on LinkedIn.

The key moments in this episode are:
00:00 Introduction and Guest Welcome
01:55 The Importance of Distinctive Brand Assets
02:32 Defining Distinctive Brand Assets
04:25 The Role of Distinctive Brand Assets in B2B
05:17 Challenges in Building Brand Assets for B2B
10:30 The Shift in B2B Sales and Marketing
11:42 Creating Distinctive Brand Assets in B2B
17:38 Measuring the Impact of Brand Assets
21:20 Examples of Effective Use of Brand Assets in B2B
24:43 Starting the Process of Building Distinctive Brand Assets
29:44 Final Thoughts and Wrap Up

Connect with Professor Jenni Romaniuk on LinkedIn - https://www.linkedin.com/in/jenni-romaniuk-2746884/

ABOUT MICHELLE J RAYMOND
Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners. 

Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/

B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs. 

Book a free intro call to learn more  - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins

Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/

Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond

#branding

John Espirian is a relentlessly helpful® LinkedIn® nerd, trainer and consultant who created his own paid community - Espresso+. We delve into the process John followed to move from a predominantly consulting and training business to a community leader.

 The key moments in this episode are:
00:00 Introduction and Welcome
00:13 Transition from Consulting to Community Building
00:50 Origin of Espresso+
01:29 The Birth of Espresso+ Community
03:06 Challenges and Lessons Learned in Building a Paid Community
04:15 Managing Community Size and Growth
06:16 The Espresso+ Community: An Overview
07:19 The Ideal Member Profile for Espresso+
10:38 Benefits of Leading a Community
16:06 The Future of LinkedIn and Community Perspectives
24:25 Uplift Live: A LinkedIn Focused Conference
29:06 Final Thoughts and Advice for Aspiring Community Builders

Connect with John Espirian on LinkedIn - https://www.linkedin.com/in/johnespirian/

Get Tickets to Uplift Live 2024 here:  uplift-live.com

ABOUT MICHELLE J RAYMOND
Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners. 

Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/

B2B Growth Co offers LinkedIn Training for teams to build personal and business brands, as well as a LinkedIn Profile Recharge service for Founders/CEOs. 

Book a free intro call to learn more  - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins

Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/

Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond

www.b2bgrowthco.com

#communitybuilding #linkedIn #b2bgrowth

The co-authors of the world's first and only book dedicated to LinkedIn Company Pages meet to discuss the significant changes they noticed in updating their book Business Gold. More importantly, where do they think the future of business page success lies?

The key moments in this episode are:
00:00 Introduction and Welcome
00:18 Discussing the Second Edition of Business Gold
00:40 The Evolution of LinkedIn Company Pages
01:36 The Origin Story of Business Gold
02:29 The Power of LinkedIn and Collaboration
03:42 Changes in LinkedIn Pages Over the Years
07:20 The Shift Towards Pay-to-Play on LinkedIn
14:42 The Importance of Company Pages in 2024
05:39 The Power of Newsletters and Events on LinkedIn
27:35 The Importance of Utilising Page Invites
28:33 Closing Remarks and Future Plans

Connect with Lynnaire Johnston on LinkedIn - https://www.linkedin.com/in/lynnairejohnston/

Buy the book Business Gold: Build Awareness, Authority and Advantage with LinkedIn Company Pages on Amazon - https://getbook.at/BusinessGold

ABOUT MICHELLE J RAYMOND
Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners. 

Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/

B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs. 

Book a free intro call to learn more  - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins

Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/

Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond

#linkedin #linkedincompanypages #linkedinbusinesspages

This is your ultimate guide to improving your LinkedIn Company Page performance. This episode is for you if you want to grow your Page followers or get more reach and engagement. 

The second edition of the international best-selling "Business Gold - Build Awareness, Authority and Advantage with LinkedIn Company Pages" is out, and to celebrate, Michelle J Raymond - Pages Expert, will answer the most frequently asked questions she gets from LinkedIn Company Page Admins.

Listen to Michelle's expert tips on how you can grow your page followers, growth and engagement fast with the latest strategies.

The key moments in this episode are:
00:00 Introduction and Celebrating 100 Episodes
00:46 The Importance of LinkedIn Company Pages
02:09 Growing Your Company Page Followers
04:53 Leveraging Employee Engagement for Company Page Growth
08:56 Creating Quality Content for Your Company Page
10:40 Utilising LinkedIn Live Events and Audio Rooms
20:38 The Power of LinkedIn Newsletters
26:40 Understanding LinkedIn's Boost Function
30:59 Managing Employee Representation on Your Company Page
33:14 The Role of Showcase Pages
35:47 Exploring the My Company Tab
37:48 Conclusion and Looking Forward

Buy the Second Edition of Business Gold on Amazon 17th November - https://getbook.at/BusinessGold

Buy your ticket to Social Media Marketing World - San Diego (USA) February 18-20, 2024 - 

https://www.socialmediaexaminer.com/smmworld/?sme=186

ABOUT MICHELLE J RAYMOND
Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners. 

Connect with Michelle J Raymond LinkedIn - https://www.linkedin.com/in/michellejraymond/

B2B Growth Co offers LinkedIn Training for teams to build personal and business brands, as well as a LinkedIn Profile Recharge service for Founders/CEOs. 

Book a free intro call to learn more  - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins

LinkedIn for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://linkedinforb2bgrowthpodcast.com/

Subscribe to our LinkedIn for B2B Growth YouTube Channel  - https://www.youtube.com/@LinkedInForB2BGrowth

www.b2bgrowthco.com

#linkedin #linkedincompanypages #linkedinbusinesspages

When did you last take time to reflect on your business and social strategy? Chances are it's been a while and things have slipped out of alignment.

Wanita Z discusses how a brand strategy assessment could be just what you need to level up and grow your business.

The key moments in this episode are:
00:00:00 Introduction
00:01:08 Why is it important to take time out to do a business strategy assessment?
00:02:45 How would you address the common misconception that strategy is solely focused on the future?
00:11:14 What areas do you recommend are included in the strategy assessment?
00:21:35 How often should businesses review their strategy?
00:26:28 The 5 Whys tool to assess products and services

Connect with Wanita Z on LinkedIn - https://www.linkedin.com/in/wanitaz/

ABOUT MICHELLE J RAYMOND
Michelle J Raymond is an international LinkedIn B2B Growth Coach.

To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners. 

Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/

B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs.

Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins

Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/

Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond

#businessstrategy #brandassessment #b2bgrowth

Creating video content on LinkedIn in its many different formats can be a very powerful tool for business growth. Tanya Smith is a premier video coach, savvy business strategist, and the charismatic host of Stream Like a Boss TV. She joins the show this week to share her actionable strategies you can implement today.

The key moments in this episode are:
00:00:00 Intro
00:01:05 Tips to Getting Content Made Consistently
00:05:27 The Video Content Sweet Spot
00:12:13 Topic Selection for Videos for Business
00:18:21 Video Formats to Start With
00:23:51 Videos that Sell

Connect with Tanya Smith on LinkedIn - https://www.linkedin.com/in/getnoticedwithvideo/

ABOUT MICHELLE J RAYMOND

Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners. 

Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/

B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs. 

Book a free intro call to learn more  - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins

Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/

Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond

#linkedin #video #contentcreator

If you struggle to create, produce and distribute content on LinkedIn and other social media platforms, rather than get overwhelmed, get organised.

Stephen G. Pope joins the show to show us how content can be effortless with suitable systems.

The key moments in this episode:
00:00:00 Intro
00:00:29 When manual content processes stop working
00:08:40 Common misconceptions about automating LinkedIn content
00:11:19 Business planning for content automation
00:14:48 Specific tools or systems for streamlining content processes
00:19:31 Power of Repurposing 
00:22:20 What is the root cause of your overwhelm?
00:24:59 Wrap Up

Connect with Stephen G. Pope on LinkedIn - https://www.linkedin.com/in/stephengregorypope/

ABOUT MICHELLE J RAYMOND

Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners. 

Michelle J Raymond LinkedIn - https://www.linkedin.com/in/michellejraymond/

B2B Growth Co offers LinkedIn Training for teams to build personal and business brands, as well as a LinkedIn Profile Recharge service for Founders/CEOs. 

Book a free intro call to learn more  - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins

Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/

Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond

www.b2bgrowthco.com

#linkedin #contentstrategy #ContentMarketing