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Luxury On Air

Luxury On Air explores the trends, innovations and personalities defining and redefining the luxury industry. Delving into the real-world, theoretical and strategic implications of running and growing luxury brands in our ever-changing world, this podcast brings together global thought leaders, business leaders, brands, retailers and consumers. Hosted by Karine Szegedi and Felicitas Morhart, Luxury On Air is brought to you by Deloitte Switzerland and the Swiss Center for Luxury Research. Karine and Felicitas bring their knowledge of the luxury goods industry from two very different vantage points - the worlds of consulting and academia – to discuss, analyse and hypothesise transformational topics.

enKarine Szegedi, Felicitas Morhart, Michael Grampp24 Episodes

Episodes (24)

Is use of neuroscience in luxury retail a trend to last? (episode 24)

Is use of neuroscience in luxury retail a trend to last? (episode 24)

Valentin von Arnim, General Manager of Iris von Arnim a Germany-based luxury knitwear brand and Caroline Grauel, of Deloitte Neuroscience Institute join Karine Szegedi to discuss how to leverage neuroscience by measuring unconscious motivations and decision-making processes of customers engaging with luxury retail brands.

enFebruary 01, 2024

consumer behaviours

Greening watches and jewellery – collaborating for a tangible impact (episode 23)

Greening watches and jewellery – collaborating for a tangible impact (episode 23)

Karine Szegedi speaks to Iris Van Der Veken, Executive Director of the Watch and Jewellery Initiative 2030, an initiative set up by Cartier and Kering guided by the 10 principles of the United Nations Global Compact and 17 Sustainable Development Goals (SDGs) with the mission of accelerating positive impact on climate resilience, preservation of resources, and fostering inclusiveness in the luxury industry. They discuss ecosystems of collaboration, fair labour practices, the role of CEOs and regulatory frameworks that brands and companies can leverage to achieve targets and gain insights on their supply chain, procurement practices and governance.

enJanuary 10, 2024

Is Junk Kouture the new couture? (episode 22)

Is Junk Kouture the new couture? (episode 22)

Karine Szegedi speaks Katie Brill, director of Partnerships and Communications at Junk Kouture, a fashion education platform for youth creative expression through a recycled fashion competition. They discuss fashion trends, sustainability, waste, circularity, couture’s next generation and the power of creativity to turn any material into a runway, red-carpet or ready-to-wear look.

enDecember 13, 2023

sustainable fashion

Superyachts – floating into the next level of hospitality (episode 21)

Superyachts – floating into the next level of hospitality (episode 21)

Felicitas Morhart speaks to Samuel Chamberlain, Vice President of Business Development at Marc-Henry Cruise Holdings LTD and Joint Owner/Operator of Four Seasons Yachts. They discuss luxury hospitality’s new trend of brand experience extensions, specifically the new Four Seasons Yacht concept and the development of these hybrid superyachts, as well as high net-worth client behaviours and expectations of luxury hospitality and travel.

enNovember 13, 2023

luxury hospitality

high net worth individuals

A virtual economy in Monaco’s metaverse (episode 20)

A virtual economy in Monaco’s metaverse (episode 20)

Felicitas speaks with Manila Di Giovanni, Founder and CEO of DWorld VR about experiencing real life in the metaverse. They discuss how and why DWorld built the first ever virtual twin of Monaco and the world's first virtual economy which includes retail, tourism, real estate, yachting, events and hospitality.

enOctober 20, 2023

virtual economy

Is jewellery the next big thing in luxury? (episode 19)

Is jewellery the next big thing in luxury? (episode 19)

Karine speaks to Max Fawcett, Head of Jewellery at Christie’s in Geneva, the world’s most renowned global auction house. In this episode, they discuss live and online auctions, customer demographics and market trends as well as Christie’s portfolio of global services from art appraisals and art financing to international real estate and bespoke private sales.

enSeptember 21, 2023

Around the world with bespoke luxury hotels (episode 18)

Around the world with bespoke luxury hotels (episode 18)

Karine speaks with Shannon Knapp, CEO of The Leading Hotels of the World to discuss luxury travel and hotel trends, the power of hyperpersonalisation and digitisation and its effect on hospitality services, expectations for diverse client-experiences, as well as new areas for luxury hotel expansion based on consumer demand.

enAugust 22, 2023

luxury hospitality

luxury travel trends

hyperpersonalisation

leading hotels of the world

bespoke luxury hotels

From tradition to innovation – luxury’s response to Generative AI (episode 17)

From tradition to innovation – luxury’s response to Generative AI (episode 17)

Karine speaks with Varvn Aryacetas, AI Strategy Leader, Deloitte UK and Fabien Lopez, Innovation Director, Deloitte Switzerland to discuss luxury’s response to Generative AI (GenAI). They discuss the disruption of emerging technologies, how it affects both customers and the brand, and highlight specific examples of how GenAI has already been adopted by global brands in the luxury industry.

enJuly 20, 2023

artificial intelligence

luxury and tech

Boutique-style department stores: dusty or dreamy? (episode 16)

Boutique-style department stores: dusty or dreamy? (episode 16)

Karine speaks with Paolo Pitton, Co-CEO Bongénie Grieder, part of the Brunschwig Group to discuss if boutique style departments stores are a thing of the past or if they have a bright future ahead. They discuss online versus online retail experiences, tradition versus innovation, family owned businesses, the importance of human connection, values, passion and purpose.

enJune 22, 2023

family owned business

department stores

Shaking things up: how Chrono24 has disrupted the luxury watch industry (episode 15)

Shaking things up: how Chrono24 has disrupted the luxury watch industry (episode 15)

Karine speaks with Tim Stracke, co-CEO & Founder of luxury watch marketplace Chrono24 to gain a digital perspective of the luxury watch industry. They discuss the consumer behaviours in an online marketplace, authenticity of buyers and sellers, opportunities for pre-owned watches and global market trends. Deloitte Swiss Watch Industry Study 2022: https://www2.deloitte.com/ch/en/pages/consumer-business/articles/swiss-watch-industry.html

enFebruary 23, 2023

online marketplace

Breaking down blockchain (episode 14)

Breaking down blockchain (episode 14)

Karine speaks with Daniela Ott, General-Secretary of Aura Blockchain Consortium about how luxury brands worldwide are using blockchain solutions to provide supply chain transparency and traceability through RFID tags, NFTs and QR codes, and in turn increasing consumer trust in the luxury market.

enSeptember 27, 2022

digital passports

Well versed in the metaverse (episode 13)

Well versed in the metaverse (episode 13)

Felicitas speaks to Dr. Fabio Duma, Head of Luxury & Creative Industries at Zurich University of Applied Sciences about the business potential of NFTs, if luxury brands are prepared for the metaverse and how this new reality will disrupt traditional brands.

enJune 01, 2022

Brand evolution with Bally (episode 12)

Nicolas Girotto, CEO of Bally, talks to Karine about transforming a brand steeped in tradition, both creatively and digitally, how Bally is redesigning retail strategy, responding to changing customer expectations and why ‘Made in Switzerland’ will always be part of Bally’s DNA.

enMay 04, 2022

retail strategy

made in switzerland

brand evolution

customer expectations

Trailblazers in the watch industry (episode 11)

Trailblazers in the watch industry (episode 11)

Ben Clymer, Founder and Executive Chairman of HODINKEE and Thomas Baillod, Founder of BA111OD Watch Concept join Karine Szegedi to discuss how they are shaking up this traditional industry when it comes to retail models and product innovation, and the importance of cultivating a community.

enApril 01, 2022

product innovation

The changing nature of luxury travel (episode 10)

The changing nature of luxury travel (episode 10)

In this episode, Karine is joined by Amanda Elder, Chief Commercial Officer of Kempinski Hotels and Paul Gardiner, CEO of Mantis Collection to discuss how luxury hospitality brands are adapting given the challenges posed by the pandemic, changing consumer demands and a greater focus on sustainability.

enMarch 01, 2022

luxury hospitality

Making geek chic – the fusion of luxury and pop culture (episode 9)

Making geek chic – the fusion of luxury and pop culture (episode 9)

Felicitas speaks to Professor Rob Kozinets about why luxury brands associate themselves with popular culture icons from comic books characters to cult Netflix series. The two discuss why consumers look to these artistic, yet unlikely couplings, as a way to find meaning and purpose for their own values and identity.

enFebruary 02, 2022

popular culture

Emerging trends and intergenerational views towards luxury in India (episode 8)

Emerging trends and intergenerational views towards luxury in India (episode 8)

In this episode, Dr. Michael Grampp heads southeast to India. He speaks to consumers from Baby Boomers to Generation Z to get their views on the meaning of luxury, the importance of a brand’s provenance and how sustainability influences consumer behaviour across generations. Felicitas joins Michael to provide her observation on the emerging trends and intergenerational insight.

enDecember 01, 2021

intergenerational

The Deloitte Swiss Watch Industry Study 2021 (episode 7)

The Deloitte Swiss Watch Industry Study 2021 (episode 7)

In this episode, Michael Grampp interviews Karine Szegedi and Jules Boudrand, authors of the Deloitte Swiss Watch Industry Study, about some of this year’s key findings. From optimistic industry prospects and the pre-owned market professionalising to the influence of Chinese consumers and Millennials’ & Gen Z’s views about watches, the trio discusses how many players in the industry are adapting their business strategies to new realities.

enNovember 01, 2021

Consumer trends in China and the definition of luxury (episode 6)

Consumer trends in China and the definition of luxury (episode 6)

Felicitas speaks to Dr. Yajin Wang, Associate Professor of Marketing at the China Europe International Business School (CEIBS), about the differences between Eastern and Western consumer trends. They discuss why the traditional customer journey is obsolete, how brands can adapt to changing market dynamics in mainland China and why exclusivity is no longer the essence of luxury for Chinese consumers.

enOctober 01, 2021

consumer trends

customer journey

chinese consumers

Pursuing a digital path – Richemont’s experience in China (episode 5)

Pursuing a digital path – Richemont’s experience in China (episode 5)

In this episode Karine talks to Frank Vivier, Chief Transformation Officer at Richemont, about what luxury brands, and brands in general, can learn from the organisational agility of tech companies, including the use data and technologies. The two also discuss why the purchase of luxury goods is bound by emotion. Frank finally gives examples as to why the digital nation of China is an incubator for future of shopping trends.

enSeptember 01, 2021

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