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    Marketer's Cut: Movie Marketing and Advertising

    We're marketers. And we love movies. And we have so little experience in marketing. Like so little. But it's fun to talk about, so that's what we do. Join us for fun discussions about movie/TV marketing and our very own pitches for what we think can be done better.
    en50 Episodes

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    Episodes (50)

    Summer 2021 Box Office Predictions

    Summer 2021 Box Office Predictions

    Get the slate ready because it's time for Take, um, well this one doesn’t have a number. We’re doing Box Office Predictions (or BOPs) this week. Join us as we talk about Space Jam 2, M. Night Shyamalan’s Old, Suicide Squad, and more.

     

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    Art by Jacob Wall. Check out his work on Instagram @JacobArtWall

    Music by Logan McElroy. Check out more on 

    Soundcloud

    .

    Take 27: Bad Trip / Borat Subsequent Moviefilm

    Take 27: Bad Trip / Borat Subsequent Moviefilm

    Get the slate ready because it's time for Take 27! Or is it time for the best prankcast of 2021? Join us as we talk about prank trailers, expressing love, and how our dads don’t listen to our podcast.

     

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    Art by Jacob Wall. Check out his work on Instagram @JacobArtWall

    Music by Logan McElroy. Check out more on Soundcloud.

    Borat Subsequent Moviefilm LA Tims Piece: https://www.latimes.com/entertainment-arts/business/story/2020-10-28/borat-sequel-stunts-make-benefit-amazon-prime-in-an-era-without-event-movies

    Bad Trip Trailer: https://www.youtube.com/watch?v=UjT9I6eb4p8

    Borat Subsequent Moviefilm: https://www.youtube.com/watch?v=HOwaypo3jC4

    Take 26: Scott Pilgrim vs. the World / School of Rock

    Take 26: Scott Pilgrim vs. the World / School of Rock

    Get the slate ready because it's time for Take 26! It’s the Battle of the Battle of the Bands! Join us as we talk about Recasting Scott Pilgrim, with Muppets, and maybe Jack Black too.

     

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    Art by Jacob Wall. Check out his work on Instagram @JacobArtWall

    Music by Logan McElroy. Check out more on Soundcloud.

    Scott Pilgrim Twitter Account: https://twitter.com/scottpilgrim

    Why Scott Pilgrim Tanked - The Wrap: https://www.thewrap.com/scott-pilgrim-vs-box-office-how-something-so-good-did-so-bad-20335/

    Take 25: The Mitchells vs. The Machines / The LEGO Movie

    Take 25: The Mitchells vs. The Machines / The LEGO Movie

    Get the slate ready because it's time for Take 25! Lots of talk in this one about carving out your space in the animation market and making brand films. Join us as we talk about Doug the Pug, Naughty Dads, and tiny bricks you can build stuff with?

     

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    Art by Jacob Wall. Check out his work on Instagram @JacobArtWall

    Music by Logan McElroy. Check out more on Soundcloud.

    The Mitchells vs. The Machines Trailer: https://www.youtube.com/watch?v=_ak5dFt8Ar0

    The LEGO Movie Trailer: https://www.youtube.com/watch?v=fZ_JOBCLF-I

    The Guardian Article: https://www.theguardian.com/media-network/media-network-blog/2014/apr/17/lego-movie-content-marketing

    Everything is Awesome Music Video: https://www.youtube.com/watch?v=StTqXEQ2l-Y

    Take 24: Mortal Kombat / Sonic the Hedgehog

    Take 24: Mortal Kombat / Sonic the Hedgehog

    Get the slate ready because it's time for Take 24! We talk about the history of Mortal Kombat advertising and the beautiful legs of the short-lived original live-action Sonic. Join us as we talk about Hardshirt Goldturtle, Human Sonic, and How to Ask Sonic on a Date.

     

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    Art by Jacob Wall. Check out his work on Instagram @JacobArtWall

    Music by Logan McElroy. Check out more on Soundcloud.

     

    Marketing Week MK Article (2005): https://www.marketingweek.com/asa-investigates-violent-mortal-kombat-viral-ad/

    Mortal Kombat Movie Website: https://www.mortalkombatmovie.com/

    “Speed Me Up” Music Video: https://www.youtube.com/watch?v=dCuCpVPkWDY&feature=youtu.be

    Take 23: Nomadland / Sound of Metal

    Take 23: Nomadland / Sound of Metal

    Get the slate ready because it's time for Take 23! This week, Alyssa and Logan talk about Nomadland and Sound of Metal. Amazon didn’t pay us for this episode. Not yet, at least. Join us as we talk about Bold Predictions, Water Bottles for Water Only, and Tricking Amazon into Paying for Nomadland.

     

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    Art by Jacob Wall. Check out his work on Instagram @JacobArtWall

    Music by Logan McElroy. Check out more on Soundcloud.

    Nomadland Trailer: https://www.youtube.com/watch?v=6sxCFZ8_d84

    Sound of Metal Trailer: https://www.youtube.com/watch?v=VFOrGkAvjAE

    Release Strategy for Nomadland (Indiewire): https://www.indiewire.com/2021/01/inside-release-strategy-for-searchlight-nomadland-hulu-imax-and-oscars-1234609520/

    Making Sound of Metal (ScreenDaily): https://www.screendaily.com/features/the-fight-to-make-sound-of-metal-hollywood-didnt-want-to-hear-about-heavy-metal-and-deaf-people/5157945.article#:~:text=It%20was%20the%20end%20of,but%20it%20did%20not%20proceed

    Take 22: The Shape of Water / Get Out

    Take 22: The Shape of Water / Get Out

    Get the slate ready because it's time for Take 22! This week, Alyssa and Logan talk about The Shape of Water and Get Out. Alyssa pranks Logan real good at the end of this one. Join us as we talk Fish Relations, Sunken Place Tea, and the probability of Guillermo del Toro hearing this.

     

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    Art by Jacob Wall. Check out his work on Instagram @JacobArtWall

    Music by Logan McElroy. Check out more on Soundcloud.

     

    How Oscar winner ‘The Shape of Water’ was made for just $20 million: https://www.marketwatch.com/story/how-the-shape-of-water-was-made-for-just-20-million-2017-11-29#:~:text=The%20film%20was%20only%20made%20for%20%2420%20million

    How Jordan Peele’s Genius Marketing Campaign Led to the Success of “Us”: https://bettermarketing.pub/how-jordan-peeles-genius-marketing-campaign-led-to-the-success-of-us-973ea3d6ea3f

    Get Out Marketing Tapped into Relationship Between Racism and Horror: https://variety.com/2017/biz/news/jordan-peele-get-out-marketing-racism-horror-1202012833/

    The Shape of Water O-Fish-al Trailer: https://www.youtube.com/watch?v=XFYWazblaUA

    Get Out Official Trailer: 

    https://www.youtube.com/watch?v=DzfpyUB60YY

    Take 21: Godzilla vs. Kong / Alien vs. Predator

    Take 21: Godzilla vs. Kong / Alien vs. Predator

    Get the slate ready because it's time for Take 21! This week, Alyssa and Logan talk about Godzilla vs. Kong and Alien vs. Predator. And alien goo. Lots of alien goo discussion.  Join us as we talk about Talk Show Appearances, Lizard vs Monkey Ripoffs, and Alien Goo Slip-n-Slides.

     

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    Art by Jacob Wall. Check out his work on Instagram @JacobArtWall

    Music by Logan McElroy. Check out more on Soundcloud.

    Mobile365 Promo Information: 

    https://mediatel.co.uk/news/2004/10/08/mobile-marketing-pushes-alien-versus-predator-film

    Take 20: Parasite / Knives Out

    Take 20: Parasite / Knives Out

    Get the slate ready because it's time for Take 20! This week, Alyssa and Logan talk about Parasite and Knives Out. If you turn it off before the last 30 seconds, you’ll avoid Logan trying to do the Benoit Blanc voice.  Join us as we talk about Painful Blu Ray Releases, Fake Stabbing People, and Benoit Blanc’s True Crime Podcast.

     

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    Art by Jacob Wall. Check out his work on Instagram @JacobArtWall

    Music by Logan McElroy. Check out more on Soundcloud.

     

    Digital Media Management Knives Out Case Study

    Take 19: Zack Snyder's Justice League / Justice League (2017)

    Take 19: Zack Snyder's Justice League / Justice League (2017)

    Get the slate ready because it's time for Take 19! This week, Alyssa and Logan talk about Zack Snyder’s Justice League and Justice League (2017). We try to define the term “Director’s Cut.”  Join us as we also talk about Pop Up Cyborg Ads, Travelling Theatre, and Justin’s League.

     

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    Art by Jacob Wall. Check out his work on Instagram @JacobArtWall

    Music by Logan McElroy. Check out more on Soundcloud.

     

    American Foundation for Suicide Prevention

    Take 18: Raya and the Last Dragon / Moana

    Take 18: Raya and the Last Dragon / Moana

    Get the slate ready because it's time for Take 18! This week, Alyssa and Logan talk about Raya and the Last Dragon and Moana. We also do a mad lib. This is not a joke. Join us as we talk about Raya’s Digital Advertising, Bloodborne’s Raya DLC, and The Most Merchandisable Sidekick.

     

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    Art by Jacob Wall. Check out his work on Instagram @JacobArtWall

    Music by Logan McElroy. Check out more on 

    Soundcloud.

    Take 17: I Care a Lot / Gone Girl

    Take 17: I Care a Lot / Gone Girl

    Get the slate ready because it's time for Take 17! This week, Alyssa and Logan talk about I Care a Lot and Gone Girl. The Rosamund Pike collection. Join us as we talk about Avenging Grandmas, Frito Cookies, and The Birds, The Bees, and Death.

     

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    Art by Jacob Wall. Check out his work on Instagram @JacobArtWall

    Music by Logan McElroy. Check out more on Soundcloud.

     

    Gone Girl Viral Marketing: http://www.movieviral.com/2014/07/05/gone-girl-viral-marketing-campaign-has-evidence-of-a-new-trailer/

    Gone Girl Marketing Strategy: https://www.thewrap.com/how-fox-marketed-gone-girl-into-a-hit-by-keeping-its-secrets/

    Take 16: Barb and Star Go to Vista Del Mar / Girls Trip

    Take 16: Barb and Star Go to Vista Del Mar / Girls Trip

    Get the slate ready because it's time for Take 16! This week, Alyssa and Logan talk about Barb and Star Go to Vista Del Mar and Girls Trip. Google Ads finally makes an appearance on the show!  Join us as we talk about shrimp costumes, another perfect tagline, and why Girls Trip belongs on Criterion.

     

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    Art by Jacob Wall. Check out his work on Instagram @JacobArtWall

    Music by Logan McElroy. Check out more on Soundcloud.

     

    Barb and Star Go to Vista Del Mar Trailer: https://youtu.be/KlGtllX6RFE

    Girls Trip Trailer: https://youtu.be/7jE61BzKmgQ

    Take the Girls Trip Quiz: 

    https://app.powster.com/universalstudios/girls-trip/us/quiz/?campaign=powster_movies

    Take 15: Freaky / Freaky Friday

    Take 15: Freaky / Freaky Friday

    Get the slate ready because it's time for Take 15! This week, Alyssa and Logan talk about Freaky and Freaky Friday. The 2003, pop-punk filled masterpiece, not the 1976 or even 2018 one.  Join us as we talk about serial killer online dating, Lindsay Lohan mall tours, and the day Freaky Friday released.

     

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    Art by Jacob Wall. Check out his work on Instagram @JacobArtWall

    Music by Logan McElroy. Check out more on Soundcloud.

     

    Article from The Wrap: https://www.thewrap.com/freaky-movie-world-premiere-beyond-fest/

    SyFy Christopher Landon Interview: https://www.syfy.com/syfywire/freaky-christopher-landon-interview-complicated-kill

    Freaky Trailer: https://youtu.be/jNX-wzv89UQ

    Freaky Friday Trailer: https://www.youtube.com/watch?v=UShtvCen6So

    Take 14: The Invisible Man (2020) / The Invisible Man (1933)

    Take 14: The Invisible Man (2020) / The Invisible Man (1933)

    Get the slate ready because it's time for Take 14! This week, Alyssa and Logan talk about The Invisible Man (2020) and The Invisible Man (1933). We take a deep dive into the history of audiences and horror. Join us as we talk about Universal Classic Monsters, The Dark Universe, and the Coolest Theater Standee.

     

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    Art by Jacob Wall. Check out his work on Instagram @JacobArtWall

    Music by Logan McElroy. Check out more on Soundcloud.

    Take 13: Wolfwalkers / Brave

    Take 13: Wolfwalkers / Brave

    Get the slate ready because it's time for Take 13! This week, Alyssa and Logan talk about Wolfwalkers, Brave. And the tension between popular 3D animation and hand-drawn animation. Join us as we talk about animation awards, Scottish accents, and wild bear attacks.

     

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    Art by Jacob Wall. Check out his work on Instagram @JacobArtWall

    Music by Logan McElroy. Check out more on 

    Soundcloud.

    Take 12: Locked Down / Contagion

    Take 12: Locked Down / Contagion

    Get the slate ready because it's time for Take 12! This week, Logan and Alyssa (aka the Bad Boys) talk about Locked Down and Contagion. We didn’t start the virus. We promise. Join us as we talk about padlocks pointing down, heist man turned virus man , and demand for COVID-19 movies.

     

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    Art by Jacob Wall. Check out his work on Instagram @JacobArtWall

    Music by Logan McElroy. Check out more on 

    Soundcloud

    .

    Take 11: Palm Springs / Popstar

    Take 11: Palm Springs / Popstar

    Get the slate ready because it's time for Take 11! This week, Alyssa and Logan talk about Palm Springs and Popstar: Never Stop Never Stopping. We had a pretty good time on this lonely island of films.  Join us as we talk about palm tree sunglasses, Pull & Peel Posters, and missed Tik Tok opportunities.

     

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    Art by Jacob Wall. Check out his work on Instagram @JacobArtWall

    Music by Logan McElroy. Check out more on 

    Soundcloud.

     

    Interview mentioned  in Popstar section.

    Take 10: Hail, Caesar! / The Big Lebowski

    Take 10: Hail, Caesar! / The Big Lebowski

    Get the slate ready because it's time for Take 10! This week, Alyssa and Logan talk about Hail, Caesar! and The Big Lebowski. We don’t know a lot, but we do know that the Coens love kidnapping. Join us as we talk about daunting directorial expectations, Hobie Halloween, and Walter Sobchak-branded undies.

     

    Follow us on Twitter: @marketerscut

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    Art by Jacob Wall. Check out his work on Instagram @JacobArtWall

    Music by Logan McElroy. Check out more on 

    Soundcloud.

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