Medical Practice Trends

Heather Healy has over 20 years in clinical and executive nursing roles, serving as a Chief Nursing Officer, Vice President of Advanced Practice Providers and Consultant to the Arizona State Board of Nursing - her focus is on the professional advancement of nurse practitioners and other advanced practice providers through support with orientation, on-boarding, contracting, compensation, compliance, and mentoring skills.

In this episode, we talk about some of the biggest mistakes that practices make when onboarding Advanced Practice Providers like PAs and NPs.

Heard in this episode:

Nursingpro.com

Dr. Brent Lacey is a gastroenterologist with a passion for financial management and career coaching. He writes about personal finance and practice management at thescopeofpractice.com.

In a recent article, he ignited a firestorm of debate surrounding the use of PAs and NPs in medicine. 

He joins me to clarify his opinions and offer some best practices on integrating PAs and NPs to your practice. 

As mentioned in this episode:

thescopeofpractice.com

FREE GIFT: The Ten Day Simple Clinic Makeover

Free Downloads (Including budget tool and others)

Physicians are burned out and the debate rages on about when and how to open up the country. But there are a few bright spots we should keep our eye on according to Kevin Pho, MD. Few people have their pulse on the mood of physicians like Dr. Pho - the founder and editor-in-chief of KevinMD.com.
KevinMD publishes multiple articles per day from doctors, patients, and other healthcare professionals; there's plenty of wisdom, opinion, and real-life healthcare stories. 

Discussed in this episode:

 - Physician burnout in the age of COVID-19
 - Strengthening the doctor-patient relationship using telehealth
 - Social Media best practices for doctors
 - How slashing red tape has lead to patient benefits

Terin Barbas Cremer is an Attorney in Tampa Florida focusing on Employment and Business law. Prior to starting her own firm, she was the Chief Human Resources Officer and Associate General Counsel of a national financial services company co-employing over 20,000 people. Now, she works with a variety of businesses, including medical practices, helping them navigate the liability and employment questions that have come up during the coronavirus pandemic.

Discussed in this episode:

• Liability in the face of PPE shortages
• Potential lawsuits from employees
• How to limit your liability and reduce your chances of a lawsuit
• Paid employee leave requirements of The Family First Coronavirus Response Act
• Status of the Paycheck Protection Program

More from Terin Barbas-Cremer:

Barbar-Cremer - Employment and Business Law

Legal News Blog

Contact Terin (Mention MPT Podcast for a waived initial retainer and free consultation!)

Kristin Baird has over 30 years of experience in patient care, healthcare marketing, business development, and administration… she has a nursing degree and a master’s in Health Services Administration. 

Kristin has also written several books on healthcare leadership and service excellence. Now she’s the CEO of the Baird Group, a consulting group that specializes in customer service improvement and mystery shopping for healthcare organizations.

As heard on this episode:

http://baird-group.com/

Medical practices are under pressure like never before, and Dr. Halee Fischer-Wright, CEO at MGMA discusses the financial impact of COVID-19, pending stimulus legislation, remote work, telehealth reimbursements, and how MGMA is advocating for you. 

A value-packed episode for all practices. 

MGMA.com
MGMA COVID-19 Action Center
MGMA COVID-19 Resource Center

Dr. Halee Fischer-Wright on LinkedIn, Twitter

Dr. Diamond is an expert in equipping teams as they navigate change and stress. (Stress?!? WHAT STRESS??) He’s also an international disaster physician. He was the Director of the Medical Triage Unit at the New Orleans Convention Center following Hurricane Katrina and led first-in medical response teams to disasters like those in Haiti, The Philippines, and Honduras. 

We cover the importance of self-compassion, kindness, and vulnerability - and how you can make the biggest positive impact on your team's culture. 

As heard on the show:

• Beyond Resilience: Trench-Tested Tools to Thrive Under Pressure (Dr. Diamond's Book)
• DanDiamondMD.com
• Video: Dr. Diamond's TEDx Talk, How to Make A Difference When Times Are Tough

J.J. Peterson is the Chief of Teaching and Facilitation at StoryBrand, Co-Host of the Building a StoryBrand Podcast, and co-author of the new book out today: Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business.

J.J. breaks down the successful StoryBrand formula and discusses the best ways to use it in your medical practice. 

• Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business
• Building a StoryBrand: Clarify Your Message So Customers Will Listen
• BusinessMadeSimple.com

Dr. Brent Lacey is a gastroenterologist with a passion for financial management and career coaching. He’s helped hundreds of clients pay off millions of dollars of debt, and he writes about personal finance and practice management at thescopeofpractice.com.

In this podcast, Dr. Lacey talks through his popular financial presentation, 10 Money Myths Physicians Believe.

As mentioned in this episode:

thescopeofpractice.com

Free Downloads (Including budget tool and others)

Dr. Robert Pearl is the former CEO of The Permanente Medical Group, the nation’s largest physician group. Now, he’s a Forbes contributor, and a professor at both the Stanford School of Medicine and Graduate School of Business, Co-Host of the Fixing Healthcare Podcast, he runs RobertPearlMD.com where you can find his latest musings, and author of the best-selling book “Mistreated - why we think we’re getting good healthcare - and why we’re usually wrong”

We discuss 4 ways to fix American healthcare (Integration, Capitation, Technology, Leadership).  Dr. Pearl also weighs in on the Coronavirus, and its impact (warranted or otherwise) on major events like SXSW in Austin, where he's scheduled to speak in just a couple weeks.

As heard on the show:

RobertPearlMD.com

Mistreated

Fixing Healthcare Podcast

Steve Woodruff (The King of Clarity) provides expert advice for doctors and practice administrators on how to improve their communication skills.

Whether you're a doctor trying explaining complex health problems to a patient, or a manager trying to get employee alignment around patient satisfaction, Steve gives tips and tricks you can use to take your communication to the next level.  

ClarityFuel.com

Steve on LinkedIn

Steve's Book, Clarity Wins

Building a StoryBrand

How to win online in 2020 - 3 tips for medical practices.

In this episode, we look at three ways to improve your medical practice marketing online.

We discuss:

- Websites (What makes a great one)

- Google My Business listings (Plus tips to make sure patients discover you)

- How to leverage underpriced advertising to build your practice or increase its profitability. 

As heard on this episode:

Let's Encrypt (Free Security Certificates)

How to tell if your website is secure

Independence Digital (Websites, Local SEO, Social Media, Reputation Management for Medical Practices)

Do you need a physician liaison? What makes a good physician liaison? How do you get past the front desk? How should a doctor engage a referring office? Kelley Knott answers these questions and more on this week's podcast.

Kelley Knott is the CEO of a healthcare marketing agency, Intrepy Healthcare Marketing. She is a highly experienced physician liaison and has a background in consulting medical practices and health systems on how to build new patient referrals and create digital marketing strategies. She developed the first of its kind online physician liaison training platform, Physician Liaison University™. It is designed to help physician liaisons become more effective at driving new referrals and streamlining training for hospitals and private practices.

As heard in this episode:

https://intrepy.com/

https://kelleyknott.com/

https://kelleyknott.com/healthcare-marketing-podcast/

Social Media:

https://www.linkedin.com/in/kdknott

https://twitter.com/kelleyknott

https://www.facebook.com/KelleyKnottPLU/

Eli Schwartz teaches us how to 'think like a user' to improve SEO. 

Eli is an SEO expert and consultant with more than a decade of experience driving successful SEO and growth programs - including leading the global SEO team at SurveyMonkey as the director of growth and SEO.

As heard on this episode:

• EliSchwartz.co 
• Eli Schwartz on LinkedIn

More at: Medical Practice Trends

Brought to you by: Independence Digital - Medical Practice Marketing

Dr. Sibert's article "Keep insulting doctors, and good luck finding a physician in 10 years" has been viewed and shared over 300,000 times in the last 2 weeks. She explains what motivated her to write it and what solutions there may be. 

As heard on this episode:

• A Penned Point (Dr. Sibert's Blog)
• Keep Insulting Doctors... (Original Article)
• California Society of Anesthesiologists
• KevinMD.com

More at: Medical Practice Trends

Brought to you by: Independence Digital - Medical Practice Marketing

The Medical Practice Trends Podcast gets a new host in 2020. New host Brian Dooley is joined by the previous host Peter J. Polack, MD.

As heard on this episode:

• Medical Practice Marketing on Facebook
• Ways to Enhance a Physician Profile for Better Engagement
• The Ultimate Ophthalmic Marketing Guide, by Peter J. Polack
• Feedback/Show Ideas: Contact

More at: Medical Practice Trends

Brought to you by: Independence Digital - Medical Practice Marketing

Brent R. Tilson, author of the best-selling book "Go Slow to Grow Fast," explains his Quad 4 Methodology and why employees are the most-overlooked part of the equation when it comes to business success.

This issue (31:54):

• The genesis and the importance of the LifeLine graph for a business
• How you can tell whether you are in the Drama Zone or the Driving Zone
• How do you know if your business is growing too fast?
• Why morale is an important symptom of a major problem
• Why Revenue Per Employee (RPE) is such a critical metric
• The Four Stages of Competence and its relationship to the Quad 4 Methodology
• What is the significance of the Power of 10 to 1?
• Effectiveness vs Efficiency
• What are guidelines for making your people more effective?
• What is the definition of a high-performing company and how can you get there?

Nathaniel Arana of NGA Healthcare explains the nuances of payer rate negotiations and some of the pitfalls physicians face when trying to go it alone.

This issue (23:38):

• Overview of the decline and stagnation in payer reimbursement over the last decade
• How most providers tend to accept the rates and the difficulty in negotiating
• How a provider can attempt to negotiate rates on their own and the pitfalls of doing it on your own
• The types of leverage providers have and what goes into a value proposition
• The importance of negotiating based on the right 'fee schedule' (for example, negotiating on the Medicare fee schedule versus the payer fee schedule)
• How rate negotiations can make the difference between keeping a practice open and having to consolidate with a provider group

Gabby Rolette of Specialty Answering Service (SAS) explains some of the ways that outsourcing your call center can not only be cost-effective but may also improve your bottom line.

This issue (11:33):

• how 24/7 call center availability can increase your business
• advanced call center features including language translation
• integrating call center functions with your practice's website
• how new mobile apps can enhance your call center's capabilities
• leveraging a call center for improved customer service and basic trouble shooting
  
  
  
  
  

Tristan White, Founder and CEO of The Physio Co and author of "Culture is Everything" shares his entrepreneurial journey in creating a healthcare business ranked #1 on Australia's 50 Best Places to Work and the importance of developing a strong culture in your business.

This issue (23:40):

• The 4 key foundations of a world-class culture
• The importance of hiring the right people to help build your desired culture
• Leading people: the best ways to motivate your team
• How a culture-based business can free you from feeling "stuck"
• 5 questions to ask to ensure you're hiring the right people for your desired culture
• "To The Point": Tristan's tried-and-true system for celebrating successes as a team
  

Get Tristan White's book "Culture is Everything"