Medical Practice Trends

Shane Connor, founder and principal of Red Rock Capital Group, shares the ins and outs of passive real estate investing for busy healthcare professionals.

This issue (17:48):

• Active vs passive investing
• Advantages of being a passive investor in real estate
• What sorts of properties are ideal for the passive investor?
• How best to perform due diligence
• What is meant by property syndication?
• What are some future trends in passive real estate investing?
  
  
  

Nathaniel Arana of NGA Healthcare discusses concierge and direct primary care models and advice on how physicians can transition from their traditional medical practice

This issue (17:17):

• Concierge versus Direct Primary Care models
• What are the key differences between running a concierge/dpc practice versus traditional models?
• How to manage the billing aspects of a concierge practice
• How to find clients that want a concierge doctor
• Technology that can help with the transition
  
  

Gavin Baker, CEO of Baker Labs, shares some of the most common mistakes he sees that medical practices make regarding their marketing, social media and website design.

This issue (27:52):

• What is the most common marketing mistakes practices make
• What do patients care about when they search online?
• What are some website homepage do's and dont's?
• If a practice was only going to do one thing to marketing, what should they do?
  
  

John Rohe, CEO of HyCap Consulting, gives his advice on how to ensure a successful project rollout

This issue (18:32);

• The #1 reason commercial integrations fail within an organization
• How to choose the assessment method that best fits your organization
• Adapting your project strategy amid changing needs and circumstances
• The benefits of holding an internal strategy workshop with your key stakeholders
• 5 crucial points to consider when implementing a new product, process, system, or program
  

Gil Vidals, CEO of VMRacks, explains the importance of choosing the right email provider to ensure proper HIPAA compliance

This issue (16:46):

• Is GMAIL HIPAA compliant?
• Reasons why to use encrypted email
• Important factors to consider when looking for a HIPAA compliant cloud provider
• Choosing the right type of encryption for HIPAA data

Craig Cody CPA discusses proactive tax planning and what mistakes to avoid which can cost business owners

This issue (18:48):

• What is the biggest mistake professional businesses make?
• What impact did the new tax laws have on physicians and other professionals?
• Why is choosing the business entity structure is so important
• Does it make sense to hire your children?
• The proper way to deduct your vehicle for business
• How a physician can write off a home office as a business deduction

In celebration of reaching our 100th podcast (thanks to all of you for your support), we asked a roundtable of experts to give us their thoughts on the future of healthcare from the perspective of their areas of expertise:

• Steven Schimpff MD former CEO of University of Maryland Medical Center on healthcare delivery
• Jeff Segal MD JD, CEO of Medical Justice, on medicolegal issues
• Mary Pat Whaley of ManageMyPractice.com on practice management
• Mike Meikle, CEO of SecureHIM, on cybersecurity
• Shareef Mahdavi, CEO of SM2 Strategic Consulting, on practice development and business models

Mike Meikle, CEO of SecureHIM, discusses some of the most notable healthcare breaches of 2018 and what we should learn from them.

This issue (11:29):

• Phishing and ransomware breaches
• Are breaches more common this year?
• Additional notable breaches: Singapore Health, Augusta University, Cass Regional, LabCorp
• Some security tips for healthcare practitioners and a resource for your use

Guest Allison De Paoli, Healthcare and Benefits Guru, explains how she helps small and medium-sized businesses add control and predictability back into their healthcare spend

This issue (22:57):

• Your practice is entitled to its data and why it is so important
• Why wellness programs may not actually work
• What a self-insured plan is and why it can save you money
• What are futures contracts in healthcare?
• What are some features of an ideal health insurance environment?

Stephen Schimpff MD, former CEO of the University of Maryland Medical Center discusses his new book "Longevity Decoded" on anti-aging.

This issue (17:56):

• What do we mean by aging?
• Is it true that we lose 1% per year of organ and system function?
• What are some specific ways to offset this decline?
• What is the role of diet and exercise in aging?
• What is meant by the Blue Zones?
  

Mike Meikle, CEO of SecureHIM, gets up caught up on the latest in cyber legislation include reforms in HIPAA and the new California Consumer Privacy Act, and their impact on healthcare providers.

This issue (9:01):

• Background on HIPAA
• What effect we will see from changes to the HIPAA Privacy Rule?
• Will this make it easier to coordinate delivery of value-based care?
• Details about the California Consumer Privacy Act
• What do healthcare providers need to know and do about this law?
  

Daniel Medrano, CEO of DND, presents the DND, a hand-held diabetic neuropathy device for in-office evaluation.

This issue (10:42):
- What is the Diabetic Neuropathy Device?
- What objective measurements are provided?
- Why its numerical output is superior to the qualitative output of other devices
- How does the DND best fit in your practice?

Brian Dooley, Founder of Independence Digital, advises medical practices how to market with Facebook without running afoul of their terms of service

This issue (18:50)

• What you can't advertise on Facebook as
• Ad copy do's and don'ts
• Finding you audience
• How tracking pixels work
• Using lookalike audiences
• Measuring, converting, optimizing
  

Mike Meikle, CEO of SecureHIM, discusses the FCC's $100 Million Connected Care Pilot Program for Telehealth, what it is and who it is for.

This Issue (7:58):
- what have been telehealth's historic challenges?
- what is the reasoning behind the pilot program?
- what has been the effectiveness of telehealth?
- what comes after the pilot program?

Brian Dooley, Founder of Independence Digital, explains how enhancing your physician profile can improve patient engagement by creating a personal connection

This issue (15:39)

• how to create a personal connection
• the importance of using professional level photos
• the proper listing of training and awards
• the proper way to list contact info
• why you should always have a call-to-action
  
  

William Davis MD, author of the NY Times bestseller "Wheat Belly" discusses his latest book "Undoctored - Why Healthcare Has Failed You and How You Can Become Smarter Than Your Doctor". Dr. Davis shares his years of first-hand treatment of patients with cardiac disease and diabetes and how elimination of grains and sugars has reduced and in many cases reversed disease.

This issue (44:18):

• how "Wheat Belly" came to be
• the dirty little secret of how diabetes is treated by physicians
• the myths around cholesterol
• why there is no such thing as a health grain
• the unrecognized importance of Vitamin D
• the tragic story of Premarin estrogen replacement therapy
• why organizations such as the ADA and AHA have a serious conflict of interest
• how mistaken recommendations to cut sodium intake have led to a resurgence of goiters
• misperceptions regarding calcium supplementations and osteoporosis
• new research in gut biome health and its potential impact on healthcare
• some Undoctored protocols to get you started

Resources mentioned:

Undoctored Facebook

Undoctored Blog

Wheat Belly Book

Wheat Belly blog
Wheat Belly Facebook
Wheat Belly 10-Day Detox book

Viv Hudson and Michael Berg of Ancillary Medical Solutions speak with guest Dr Josh Brown about a new and complete program for physicians to treat patients in-office with osteoarthritis using visco-supplementation.

This issue (12:32)

• which patients are candidates for this program?
• what does the treatment protocol consist of?
• what have been the results so far?
• what has been the response from insurance carriers?
• what impact does the program potentially have on your practice?
  

Brian Dooley, Founder of Independence Digital, describes his Know, Like & Trust strategy for improving relationships with patients.

This issue (18:50):

• What is the Know, Life & Trust strategy?
• Utilizing search engine marketing to increase exposure
• Why a content marketing strategy trumps SEO tricks
• The importance of Google My Business for local marketing
• Personalizing your doctor profile
• Tips for building trust through reputation and reviews

Brian Dooley, Founder of Independence Digital, discusses how becoming an authority can help you attract the right kind of patients to your medical practice.

This issue (15:29):

• How to become an authority
• One of the biggest mistakes made when producing content
• Dominating subject matter you want to be known for
• How to use hyper-targeted marketing
• Basics of Facebook marketing tactics

Viv Hudson and Michael Berg of Ancillary Medical Solutions speak with Dr Boris Golosarsky, the inventor of a novel device for in-office testing for diabetic neuropathy.

This issue (17:45):

• Introducing a new device for more effectively measuring patients' nerve health
• How to incorporate the testing in primary care or podiatry practices
• Understand the clinical implications of early and objective assessment of neuropathy
• Determine the suitability of the device for your practice