Memorable Marketing by MediaGroup

Today we have the privilege to interview one of the true pioneers of internet marketing for the brokerage industry. Lars Seier Christensen is a well-known entrepreneur, investor and businessman from Denmark. 

Lars was one of the founders of Saxo Bank and has developed that company into one of the online trading market leaders. After Saxo Bank, he has been involved in several projects, most significantly Concordium, an exciting blockchain project and Seier Capital, a private investment fund. Besides his contribution to the global finance industry, Lars owns 25% of the Danish football club, FC Copenhagen. 

Trading FX online was as new to the world as the internet was when the founders of Saxo Bank grasped both concepts and differentiated their brand early on to become a global brokerage. How did they apply digital marketing to grow their traditional brokerage to a globally recognised investment firm? What does the perfect digital marketing strategy look like for blockchain and financial services today and beyond?

Saxo Bank continued to grow its brokerage services to areas outside of Denmark and Scandinavia back in the '90s by believing and using what the internet promised it could do— while many other financial service providers were still doubting its capabilities. 

Join me today for an inspiring journey led by Lars as he shares how they navigated Saxo through the rapidly changing landscape of marketing possibilities brought on by the World Wide Web. We also discuss their collaboration with MediaGroup Worldwide through the years in all aspects of their digital marketing strategies. Lars shares how he envisions the exciting future of blockchain technologies and how Concordium fits into that.

Our guest:

Lars Seier Christensen - Founder and CEO at Seier Capital * Chairman Of The Board at Concordium

You are welcome to leave any questions or comments. We value your feedback. You are also welcome to contact us at: info@mediagroupww.com if you want to discuss new marketing strategies. 

Join me today for another exciting interview as I talk to Andreas Høgsberg, founder of Virtual Hive. This 3D Virtual Events platform has taken Europe by storm as a realistic and enticing alternative to hosting physical fairs, shows and conferences.

Andreas takes us through their journey of how Virtual Hive came to be as it was catapulted into fruition by the onset of the Covid-19 global pandemic. As their company was bleeding quite heavily due to all events being closed down by the pandemic, it did not stop them from investing equally as much into developing the new 3D platform. What might have seemed like a risky endeavour at the time evolved into a superb investment.

Today, Virtual Hive is at the forefront as a digital meeting platform for virtual or hybrid conferences, meetings, fairs, and trade shows. The vision to combine state-of-the-art event technology with the most engaging and fulfilling user experiences based on extensive knowledge of human behaviour was well worth the effort as the platform is creating excitement for users and event owners.

Andreas shares how they went from looking for investors for Virtual Hive only a short year ago to where they are at today. We discuss how they reach their target audience by engaging on various mediums and collaborating with MediaGroup Worldwide for various marketing channels. He also shares how their expertise in the industry positions them well to drive awareness of their new technology in their target markets on the East Coast of the US, Germany, Norway, Denmark and the UK.

Our Guest:
Andreas Høgsberg - Owner of Virtual Hive & Managing Partner at Agenda Group

Please leave your comments and questions below. We appreciate your feedback. Feel free to contact us at info@mediagroupww.com to discuss your business's marketing needs. I will be happy to talk with you.

How do you keep a staff complement of 30,000+ motivated and ready to think outside the box to excel and bring in the numbers in your marketing campaigns and strategies? Join us for a refreshing talk about how a CMO (who is also the CTO) uses storytelling to achieve this.

David showcases a truly firm belief that if you keep your staff and customers motivated through immersive storytelling, the numbers on your bottom line will follow. For David, it's not only talking the talk of this fresh and needed approach but a mission to walk the walk - and the returns from his marketing efforts are proof that it works. He is unconventional in his ways and does not focus on the typical marketing numbers as is the norm. In David's own words, there is nothing they won't do.—you will find them anywhere and everywhere they can add value.

Our guest:

David Reid is the Chief Technology Officer and Chief Marketing Officer for NOV.  

He is a growth catalyst for business, products, teams, people & culture.  As a unique business and technology leader David has a proven track record of eliminating large corporate inefficiencies & building effective, dynamic communities that deliver the impossible. Skilled at motivating large groups, technology, strategy, market development, new business model change, leadership growth and all forms of development.

If you also want to breathe fresh air into your marketing strategies, please reach out to us at info@mediagroupww.com. 

Join us for an engaging discussion on how to break down the digital barriers between your brand and your target audience. Marketing is all about passion. If you don't have a passion for it, it will show. It's not the volume that matters - it's the quality of what you do and delivers that you do. This same passion helped our guest today to grow his LI connections from 200 to 22,000 by focusing on the human connection we all strive for—professionally and personally.

People want to connect with people - not a company name. So, keeping this in mind, you either innovate or perish in the modern post-Covid digital age. Jeffrey shares his journey with us from being constantly airborne - flying worldwide to visit and recruit new business — to using LinkedIn as his primary platform for communicating with existing and canvassing new business leads.

Using LI as a publishing forum for industry-specific and quality content, Jeffrey then used it to personally interact and communicate 1-on-1 with the connections he has made there.  Although it is a time-consuming approach - it allows him to form personal and trusted relationships with his target audience - breaking through the digital barriers that often remove and alienate us from our customers.

You can listen to how Jeffrey uses LI as the starting point for connection and how he then engages with his connections to move them along the funnel to becoming valued customers.

Our guest:

Jeffrey Khoo - Chief Marketing Officer, APAC at Edbroking.com

Jeffrey is a well-respected and prominent influencer in the Singaporean agriculture sector. As a well-respected and popular speaker on Agriculture insurance, he has given keynote speeches at the World Agriculture Forum, Aginvest Asia, Responsible Business Forum, International Rice Conference, Future of Food Conference, International Fertiliser Association Conference, Asia Agriculture Insurance Conference and many more. He has been featured in Asia Insurance Review, Insurance Asia News and various other publications. Jeffrey has been the Organising Chairman for dialogues with luminaries such as Afghanistan President Ashraf Ghani, Indonesia Coordinating Minister for Economic Affairs Airlangga Hartarto and various Ambassadors from the USA, Indonesia and Poland.

Please feel free to comment below. We value your feedback and discussion. If you would like to talk about how your organisation can find innovative and creative ways to reach your audience you can reach us at:  info@mediagroupww.com, and we would be happy to chat with you.

Join us for an insightful discussion about how a different mindset regarding SEO can positively affect your company’s bottom line. It is all about value first at Accubits. Not only for search engines but primarily for putting people at the forefront and creating value-focused content for their audience. Welcome to the future of SEO, now dubbed SEPO (Search Engine and People Optimisation) by our guest for today’s discussion, Aharsh from Accubits.

Accubits most certainly apply an out-of-the-box approach to all they do. On top of changing their unique SEO game to be a more people-centred tool for their business, they also give new meaning to the word ROI, which stands for Return of Innovation Positive in their organisation.

How did this market-leading business build its product portfolio from one in 2012, when they started up, to servicing Fortune 500 companies globally and winning the Frost & Sullivan Award for the ‘Most Promising Blockchain Developer of the year’ (in Logistics & Supply Chain)? What are they doing differently from the mainstream marketing approach to achieve such success?

Our guest:

Aharsh MS | CMO Accubits & TEDx Keynote Speaker

Aharsh is the CMO of Accubits Technologies and a thought-leading tech entrepreneur, growth strategist and visionary. Unorthodox thinking is his modus operandi, and it has always helped him see problems from different angles to find better solutions. He has designed 10+ products and solutions in the past year that helped hundreds of people worldwide. He inspires, motivates and educates businesses on how to stand out in the crowd and reach their target customers. 

If you are looking for innovative and unique digital marketing solutions for your business, don’t hesitate to contact us at: info@mediagroupww.com. We will be happy to chat with you.

The world can appreciate the importance of design and innovation. Moonraft Innovation Labs focuses on Design-Driven Innovation. They are bringing Design, Art and Technology together to deliver differentiated digital experiences that drive business outcomes in exciting and innovative ways.

Moonraft is indeed an exciting design-driven UX firm on a mission to advance human experience through design-driven innovation. Moonraft is a design-driven digital experience. They use design to solve customer problems and deliver a smooth synergy between UI (user interface) and UX (user experience). They set off with the whole idea of bringing design and technology together after realising there was a gap in the market where you design digital experiences, but what goes live is very different. Moonraft came into existence while attempting to solve this problem. They brought design and technology together to drive digital experiences that come out the way they were designed.

The design offers new meaning through creative expression at the intersection of business and technology. Design is all about creating innovative solutions for customers with emotional appeal; art is self-expression meant to engage an audience emotionally to create the desired response from them – this link between both disciplines creates opportunities that drive innovation across industries.

Placing the human at the centre brings quantitative and qualitative techniques together to develop consumer insights. Their techno-creative team, bridging consumer insights, business understanding and advanced technology skills, then builds humanistic technology solutions. In today's discussion, we hear how experimentation is at the core of every innovation within the team of "Rafters" at Moonraft.

Our guest:

Promit Sanyal: Chief Marketing Officer & Head of Alliances | TedX speaker

Promit is a seasoned marketing leader with experience building and revitalising brands through Product Marketing, Digital Marketing, Social Media Marketing and Marketing Operations with special domain knowledge of Business to Business (B2B) Marketing and Lead Generation techniques.

Please leave your comments below, we love hearing from you. If you would like to discuss innovative and smart digital marketing solutions, you can email us at: info@mediagroupww.com. We would be happy to chat with you.

We have an exciting up-close and personal discussion about how CMO deals with the challenges they face in a new era of limited personal interaction with their teams and clients and what may seem like a less creative but data-driven approach to marketing highly competitive brands. 

How do they differentiate their brands in a very crowded marketplace? Although there seems to be much less creativity in marketing over the last ten years due to the demand for a data-driven approach, there is an intangible level of creativity that you can't see in data. You can still use it to make somebody feel something about your brand. The next level of creativity within this data-driven approach is in its successful execution. These are just some elements that don't get talked about enough within the marketing industry that we discuss in today's episode.

Ollie, like many CMOs, experiences SEO as their nemesis when it is a very creative tool in their marketing strategies when understood and applied correctly. It contributes to measurable growth and brand equity in their markets and within various departments across an organisational platform.

Our guest

Ollie Rosewell: Chief Marketing Officer at Eightcap, leading a team of 20 marketers in Bulgaria and a smaller team in London. 

An exciting full mix senior leadership role delivering B2C and B2B2C growth plans across global markets. Responsible for leading a multi-site team to deliver brand growth, digital acquisition growth, conversion optimisation, plus lead nurture, retention and reactivation improvements. Before joining Eightcap, Ollie led the marketing team at ETX Capital in the UK. 

With a 13 year background in the CFD and FX trading sector, his primary role is to deliver growth through direct marketing, support other parts of the business in growing awareness of who Eightcap are, and build brand reputation and equity in their operating markets. He is a passionate strategic problem solver and has a proven ability to address a business challenge with a strategic, actionable marketing plan. As an insight-driven decision-maker, Ollie has a track record of ensuring real insight is at the core of strategic marketing decisions.

Please leave your comments and questions, your feedback is important to us. If you would like to discuss how data can become a creative and strategic partner in your marketing strategy, contact us at: info@mediagroupww.com, and we will be happy to chat with you.

Join us today for a lively discussion with Anders Bigandt as he shares highlights from his journey of over 25 years of selling, managing, and marketing global B2B and B2C brands. 

From selling Coca-Cola to prominent restaurants and fast food chains and paying speeding fines for his young pizza delivery team at Domino riding like crazy on scooters to get their product delivered in under 30 minutes. Then moving to the international travel industry and many other successful endeavours. It all led him to become one of MGWW’s earliest clients and, soon after, a partner at MGWW in 2006. His corporate journey is inspiring and tells the tale of an industry expert who has seen it all and experienced being on both sides of the sales and marketing table for Big Brand campaigns.

How did his experience in the various industries equip him for a better understanding of the needs of our clients at MGWW? 

We have to deliver the right content to the right audience at the right time. How do we build the top funnel before making conversions at the bottom funnel? 

How important is the right message and applying cross-channel campaigns to saturate and penetrate the vast online consumer market? 

Why is it essential to have a localised approach in digital marketing and understand each region’s preference and response to various marketing platforms? 

We talk about all the above and many more relevant topics today.

Our guest:
Anders Bigandt - Partner at MediaGroup Worldwide. 

Anders is a Digital marketeer with +20 years of experience in digital marketing and performance marketing. He specialised in online strategy, conversion optimisation, and media business for International B2B & B2C clients. He is a partner at MediaGroup Worldwide, a full-service marketing agency that focuses on high-net-worth audiences and provides strategic online business strategies, SEO, Advertising, Programmatic Advertising, Social Media, Design, Content Marketing, and IT services. He worked in leading marketing and sales positions within the FMCG sector (Coca-Cola, Domino’s Pizza), travel industry (MyPlanet.dk), Office supply (Lyreco), and IT sector. Member of the Board at Visionize and IdaT.dk (online sales).

Please leave your comments and questions; we value your feedback, If you’d like to discuss new marketing strategies, don’t hesitate to contact us at: info@mediagroupww.com, and we will be happy to chat with you.

Settle in for a power-packed discussion that will open your eyes to a whole new way of approaching the collaboration between marketing and sales while addressing your client’s pain points in such a way that’ll keep you relevant in their sales journey.

How can a global brand truly approach sales and marketing so that every consumer feels seen and heard throughout their sales journey? How important is a localised approach to resolving customer pain points? What is the secret to remaining relevant to your target audience in each part of their journey with your brand? How do the most successful brands do it? How do they remain relevant and ahead of their competitors? Today you can get an inside glimpse into the three primary concerns that we must constantly address to do better for a more significant impact. Like Arun says: “Get their hearts today. You can get their wallet tomorrow.”

1. Localised Client centricity

2. A better link between marketing and sales

3. Being genuinely relevant to the markets you represent

Our guest:

Arun Cavale: Chief Marketing Officer of IBM Consulting in the Asia-Pacific region and named the Forbes Top-50 | “The Most Influential Global Marketing Leader 2018” by CMO Asia.

He launched the IBM Consulting brand in the APAC market. Some of Arun’s accolades include: Lead marketing and strategy for IBM Consulting, the industry-leading consulting & business acceleration partner to co-create, co-execute and co-operate innovation and scale impact across the Asia Pacific. Bring deep expertise in Cloud, Data, AI, Automation and other technologies, blending it with extensive experience in marketing to help clients transform their businesses. Leads a team of senior marketing and communications leaders to bring the best marketing impact to their clients, their business, and the society they operate in. He launched the IBM Consulting brand in the APAC market.

Please leave your comments and questions. We value your feedback. And if you would like to change your organisation’s approach to digital sales and marketing, feel free to contact us at: info@mediagroupww.com, and we will be happy to discuss new marketing strategies with you.

Join us for an in-depth and expert discussion today with Gary Wong, a former LinkedIn Marketing team member in  Hong Kong, where he helped companies to plan out their LinkedIn strategies for both organic and paid — and now an expert in his field consulting B2B start-ups to enterprise-level organisations. 

We discuss how you can use LinkedIn effectively within your current marketing budget while still making a notable impact on your revenue and ROI. Gary gives us excellent advice on how to utilize the platform best to build brand awareness, education, and trust — and not necessarily for pushing sales. He explains why many B2B companies miss the true power that LI offers their brand, and how they can restrategize to turn it back in the right direction and yield better results from this powerful online community platform.  

Understanding where it fits into the sales funnel will help you produce better and more relevant content to deliver better results.  We also discuss why it is vital that your lead-gen approach on LI is important to understand to enable your sales teams to be more effective.

Our guest:

Gary Wong is an Ex-LinkedIner and Co-founder of https://www.theinacademy.com. He also hosts the APAC B2B Revenue Marketing Podcast and is an ex-semipro rugby player. 

If you're looking for ways to streamline your LI or other social media marketing strategies to yield optimal results, feel free to contact us at: info@mediagroupww.com, and we would be happy to chat with you and find a solution that is perfect for your brand.

Today we have an exciting discussion about how a well-known '80s weight management brand, Nupo, gained an 80% market share in Denmark.  Their modern audience does not only want hard sales - they want good quality content.  In their quest to meet their target audience online, they refocused their energy on creating a new marketing plan that would achieve the desired results.

Learn how the team at Nupo used various new digital channels to grab the attention of the market while moving from traditional media to digital marketing. Also on the table for discussion is how they plan to expand into global markets and how they will achieve this target. 

Our guest:
Camilla Bøving Nielsen—Brand and Marketing Manager at Nupo.
Camilla's career over the last 25 years has ranged widely with everything from digital content, project management, brand identity/strategy, product development and influencer marketing to KPI optimisation. She is used to working across various countries and has many years of experience in lifestyle industries and retail.

Feel free to leave us your comments and ideas, your opinion is important to us. If you want to roll out effective digital marketing strategies empowered by intelligent content, reach out at info@mediagroupww.com.

ClickLearn automates the documentation of complicated work processes in popular business software. With just a click, you'll produce multi-format learning materials in any language and publish them to a 24/7 learning portal. With ClickLearn, you can automate the complex processing and documenting of videos, written instructions, presentations and even a virtual assistant in 45 languages via one e-learning portal. 

ClickLearn began adapting the software to the Microsoft Dynamics platform but quickly realised that any ERP software needs sophisticated training software. The solution now supports many ERP systems, web browsers, Windows apps, and Microsoft Office.

Today we hear how they compete against competitors that are much larger than them, from upscaling to an intelligent win-win partner program and learning how to pinpoint their target market's exact journey, up to the point where customers identify the ClickLearn platform as a solution. 

From PPC, webinars and Social Media influencers—what has helped them succeed? Gather some superb insight into how a smaller business can leverage its reach using well-planned and data-driven marketing tools.

Our guest:

Rasmus Abrahamsen, Marketing Manager at ClickLearn.

A strong media and communication professional with a long history of working in the motion pictures and film industry. Skilled in Communication, Marketing, Film Production, Documentaries, Commercials, and Television. As well as experience with production planning, Post-production, script consulting, working with talents, HR, budgeting, contracts, PR, and more. Educated with a "master" in Film production (The Producer Scheme at The Danish National Film school)

The size of your company does not determine the effectiveness of your media and marketing campaigns — well-planned and executed strategies do. 

If you'd like to chat about your marketing goals and how you can grow your online presence and success, feel free to email us at: info@mediagroupww.com. 

With more than 27 years of experience, Sax Lift is a leading supplier of Scissor Lift tables, Mobile Scissor Lift tables and Customized lifting solutions. Lars shares unique insight into how Sax Lift transitioned from a traditional way of marketing in the '90s into a fully digital approach to online marketing.   

Their journey entailed moving from traditional printed media and physical sales representatives visiting clients to a 100% digital marketing strategy. How do they guide customers into sales funnels up to the crucial moment of a potential customer requesting a call? What does their customer's online journey look like?. 

Lars talks about how they use effective SEO and digital marketing strategies to reach their target market online, and which platforms are adequate for their unique brand. How do they get their audience curious about their product and business—opening virtual doors to engage with their target market? Thomas and Lars also discuss some of the successful campaigns that MediaGroup has been involved with and their results.   

Our guest: 
Lars Dahl - Digital Marketing Manager at Sax Lift 

Lars, started his career by working in an advertising agency and then as a self-employed marketer with a strong focus on the digital side since the inception of the internet. He joined Sax Lift in early 2020 to lead the digital marketing team to further success.

Please feel free to comment. Your opinion is important to us. If you want to discuss your journey into the digital age, you are welcome to contact us at: info@mediagroupww.com, and we will be happy to chat with you.

What does the exciting journey from marketing to IPO, and listing on the Stock exchange entail? How does Kapital Partner approach the journey with small and mid-cap companies that want to list their company? At which stage can they step in to find the right pre-IPO funding, and what does the business need to do in preparation for an IPO? How long will this journey take and what can be expected along the way?

Jesper shares how Kapital Partner was founded and how they supply financial advice to especially Nordic SMEs and the IPO listing of companies on Nasdaq Nordic. They are Nasdaq Certified Advisors in Denmark and Sweden, and Nordic Growth Market Mentors.

He shares how they enhance publicly-listed SME companies’ exposure to the stock market investors through investor relations and market relations services, creating a basis for liquidity in the companies’ stocks and a fair pricing of the companies.

Our Guest:
Jesper Ilsøe started his career as an attorney and counsellor at law as a member of the New York Bar. He has more than 20 years of experience within different areas of financing and investment banking and is a versatile and experienced corporate finance capacity.

Before founding Kapital Partner, Jesper worked, among others, at Nordea (Aros Securities), Danske Securities (Danske Bank) and Gudme Raaschou (HSH Nordbank) where he was a Nordic top-rated equity analyst.

Jesper Has advised Nordic and international companies about equity and loan structures, IPOs, secondary public offerings, M&A, etc.

Please share your thoughts and ideas in the comments, your opinion is important to us. Feel free to contact us at info@mediagroupww.com to discuss your business's SEO and digital marketing needs and strategies to ensure optimal visibility on your journey to the Stock Exchange.

The internet created an entirely new way of buying that left out the crucial buyer experience altogether. Although the focus shifted to 'the faster the better' —  we can expect a counter-movement where people start craving again for that highly personalised engagement and care that used to be the defining line in adding value to a brand.

It's not that retail is dead, this is evident by the number of innovative brands continuously opening new retail locations. But, in recent times, retail is fulfilling a different function. 

How we buy is clearly divided into what we need vs what we want. These two segments need separate approaches online to capture and engage your perfect market share. Luxury brand consumers wouldn't buy the trendiest Louis Vitton handbag at a supermarket.  It does not fulfil the customer's purpose for purchasing the desired brand's item, to begin with. Luxury brands gain their status by creating a niche—almost cult-like—market that buys into their brand value and status and wants a share in it. The buyer's online journey needs to reflect the value of their time and funds spent—and match it with a real-life experience that makes them feel valued and recognised as part of the 'inner circle' of the brand.

How can brands create an authentic virtual experience and make buying online something real? How does Louis Vitton and Mercedes secure their success and retain their luxury brand status now that consumer needs and preferences have permanently shifted in virtual reality?

These hot topics take centre stage in today's chat with Bart Burggraaf. 

Bart Burggraaf is a Partner at MediaGroup. In the agency, he mostly focuses on marketing strategy, technology, new business, and staffing. Before working at MediaGroup, he managed global marketing at Citibank’s Margin FX business and worked on online marketing for Saxo Bank in Copenhagen. Bart has lived in 7 countries over the years but is originally Dutch. 

Please feel free to add your comments and ideas. We value your opinion. If you want to get in touch with us, you can email me directly at: info@mediagroupww.com, and we will be happy to discuss your digital marketing strategy and help you to make your brand REAL.

Search Engine Optimization as a field has grown up alongside Google. Google is like a mountain—you can climb the mountain, but you can't move it. It has now gotten to a stage where it is very hard for ‘normal’ marketers to get the most out of their search presence. Hiring specialised staff or agencies becomes almost a requirement to compete in some markets. The rewards for playing can be enormous, with some estimates stating that almost 53% of the traffic from search engines comes from organic search results.

Robbin and I discuss how Saxo Bank is informing and educating traders to make ‘safer and better trading decisions—and in the process, improve the bank’s position in the search engines for online trading-related queries. We talk about how SEO works for Saxo and what role MediaGroup plays in its strategy. We also discuss affiliate marketing—the Saxo way—focusing on partnerships over loose advertising relationships.

Join us as we discuss these topics and get a rare look in the kitchen of one of the world's biggest online trading companies, originally from Copenhagen, Denmark.

Our guest:

Robbin Wolfs is the Global affiliate & SEO lead at Saxo Bank. Robbin is originally from Amsterdam, where he spent some time lecturing the Digital Marketing class at University-level and also worked for an engineering consultancy firm before joining Saxo Bank at their Copenhagen offices.

Please feel free to add your comments and ideas, we value your opinion. If you want to get in touch with us, contact us at: info@mediagroupww.com, and we will be happy to discuss your digital marketing needs.

How were marketing and advertising done before the internet? With everything still evolving so radically today, nobody can truly project what we'll be doing or looking at three to five years from now—but it is really exciting generating real business for real companies during these ever-changing times.

Join us to discuss where we’ve been, where we are, and where we're heading. 

Morten has been in advertising since before the internet. 

How did it change our approach to global marketing brands? 

What, and also who, inspired him to go from running a small, free marketing magazine, then his first workday in 1999 at Double Click, up to founding MediaGroup in his spare room at home in Copenhagen with Saxo Bank as the first and only client? 

Today he leads a global team of 50+ digital marketing and SEO specialists representing top-tier clients in 40+ countries and multiple languages. What is the secret to success in this fast-paced and competitive market? 

Join us as we talk about how his pioneering spirit and passion for the industry led to the establishment of MediaGroup Worldwide as we know it today.

Our guest:

Morten Gottrup is the CEO & Partner in the agency. He runs the Swiss office. With a background as head of agency sales in DoubleClick Media from 1999 to 2003, he founded a company that evolved into Mediagroup Worldwide in 2004. Morten holds an MA from Copenhagen Business School in international marketing. He brings many years of experience in managing cross-border online- and offline advertising, from the initial strategy, and building a media plan to the execution of marketing programs for clients.

PPC (Pay Per Click) is on our agenda today.

What exactly is PPC and why is it important in well-rounded digital marketing and advertising campaigns?

We hear how Natalie and her team positively affect growth for clients in over 40 countries with up to 300% increased leads and 40% less cost per lead using intelligent and customised PPC campaigns.

Why is a localised approach necessary to address various session and browser behaviours in different countries, channels and search engines?

Do you need a specialised approach for different campaign objectives such as awareness vs conversions?

Can AI replace human touchpoints in long-term relationship building?

What is a PPC-friendly landing page?

Join us for a lively discussion and expert insights about PPC and its use in successful digital advertising and marketing campaigns across the globe.

Our guest:

Natalie NG, based in the Hong Kong office as head of PPC, leads an international team of PPC experts. Before MediaGroup, Natalie worked in various digital agencies in the UK and Hong Kong. Natalie holds an MA from the University of Warwick in Electronic Business Management. Her experience working and studying abroad has prepared her to lead a multi-national team of PPC and SoMe experts.

Please feel free to leave comments, we value your feedback and opinion. If you would like to discuss your next PPC strategy with us, you can get in touch with me directly at: info@mediagroupww.com, and we would be happy to chat with you.

How important is Social Media in today's advertising landscape? Social media platforms are content-driven by users, so how do we measure the stages of a buyer’s journey on social media and match it with the perfect campaign? Or,  reach our client’s expectations with measurable results?  

You depend on people seeing your ads when you build a marketing plan. If you're only available in the physical world today, you will miss a large market for consumer awareness. You must be visible to them at the right time to ensure you reach all potential customer touchpoints in their online buying journey. 

Julie talks about how we identify target groups and the different stages of their journey. If you want to scale, you have to keep on developing; to do that; you must keep on testing. We discuss the ever-changing horizon of Social Media Marketing and how to ensure we get our client’s product and message in front of the right audience at the right stage of their online journey — without disrupting anybody’s right to privacy. 

Our guest:

Julie Nyholm Peterson is our Head of Social, working from our Copenhagen Office. Julie joined the agency in 2019 and now leads the social advertising team with a highly data-driven approach. Before MediaGroup, Julie gained experience in the e-commerce and consulting space. Julie studied Sales and Marketing at the Copenhagen Business School.

Please add your comments and thoughts below. We value your feedback. If you want to discuss your Social Media marketing strategy and plan, please feel free to reach out at: info@mediagroupww.com, and we will be happy to discuss solutions with you.

If you can not be found on Google, do you even exist? High-quality SEO is a long-term strategy with lasting results. Heading into a full-on digital age, it is one of your most valuable KPIs with scalable results.  SEO, in a nutshell, has two primary elements: what happens on your website and what happens outside and around your website. Each has multiple levels and layers that determine its success online in various search engines.

Andrew shares valuable insights into what his team does daily to let our client’s websites thrive in a highly competitive digital age of SERP battles and data-driven digital marketing campaigns. Andrew and his team specialise not only in Google SEO but have localised teams across the globe with expertise in Baidu, Bing, Naver, and other new and more exotic search engines. 

We hear how a renewed focus on on-page SEO and merely correcting meta tags led to results spanning up to a 2,000% increase in organic traffic for a global client in just two years. Andrew also put a new emphasis on high-quality link-building strategies with extraordinary and measurable results. 

Our Guest: Andrew Oleksik -  Head of SEO at MediaGroup. 

He manages one of the biggest company teams. He joined the agency in 2013, and since then, he has gained broad experience in developing and executing SEO strategies for large companies with an international reach. Andrew’s experience as a web developer allows him to use all possible opportunities for optimizations perfectly. He takes a goal-orientated, open-minded approach striving to provide excellent campaign performance. He is a science and technology enthusiast who graduated in Computer Science from the Faculty of Fundamental Problems of Technology at Wroclaw University.

Join us as we talk about MGWW’s approach to technical and content SEO strategies. If you would like to discuss your content and website SEO, please reach out at: info@mediagroupww.com, and we will be happy to discuss your needs.