Memorable Marketing by MediaGroup

The best way to keep a customer is to be unexpectedly good. A specialised, localised, deep-research approach to digital marketing separates leaders from followers in modern-day advertising, marketing and SEO practices. 

There is an art to digital marketing that drills down much deeper than an obvious magical three-step tactic. Before attempting to launch a marketing campaign, you have to do in-depth and localised research and analysis of the company and its competitors, target audience, user perception of the brand and positioning in the market. Only once this is done comprehensively can you start planning a media strategy.

How do you execute a successful media campaign in some of the most competitive markets, like Asia? There is a massive shift in global advertising and marketing spent by European and Western countries in regions like China—from copying trends to becoming a trendsetter in technology and many other areas. A localised approach is vital for successful campaigning.

We discuss various topics, like— how focusing on improved marketing automation in terms of pre-qualification before going to sales deliver better leads, which delivers a higher conversion rate.  Join us for some great industry-specific insights to help you build better campaigns.

Our guest:

Bart is a Partner at MediaGroup. In the agency, he mostly works on client strategy, new business and staffing. In addition, he runs the Hong Kong office and handles Asia-specific business. Before working at MediaGroup, he managed global marketing at Citibank’s Margin FX business and worked on online marketing for Saxo Bank in Copenhagen. Bart has lived in 7 countries over the years but is originally Dutch. 

Feel free to add your comments, your feedback is important to us. If you would like to discuss your next digital marketing campaign strategy and execution, please email us at: info@mediagroupww.com, and we will be happy to get involved in your next successful campaign.

There is a lot of change in digital marketing because of online privacy concerns.  The day is fast approaching when user data can’t be monetized unknowingly and without limitations. And so, the era of this ‘perfect storm’ in digital marketing, where user privacy was for sale to the highest bidder, is coming to an abrupt end.

Bart and I discuss the immediate and long-term effects of GDPR, the Apple iOS privacy strategy, and other industry moves that are changing the digital marketing landscape quickly and permanently. He believes that quality content is once again at the forefront of all we want to achieve, and the days of limitless data gathering are numbered.

Join us as we discuss these issues and why it is a step in the right direction for digital marketers, with better data and better-performing campaigns. Are you ready for the great reset? 

Our guest:

Bart Burggraaf is a Partner at MediaGroup. In the agency, he mostly focuses on marketing strategy, technology, new business, and staffing. In addition, he runs the Hong Kong office and handles Asia-specific business. Before working at MediaGroup, he managed global marketing at Citibank’s Margin FX business and worked on online marketing for Saxo Bank in Copenhagen. Bart has lived in 7 countries over the years but is originally Dutch. 

Please feel free to add your comments and ideas, we value your opinion. If you want to get in touch with us, you can email us directly at: info@mediagroupww.com, and we will be happy to discuss your digital marketing strategy and needs.