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    Publicis Sapient dives into the world of retail. This is a watershed moment for retailers -- many are not up to the challenge of succeeding, or even staying alive, in these times. The imperative for transformation is clear: Retailers need to focus on e-commerce profits, harnessing data to drive growth and seamlessly integrating their offline and online experiences. Net, they need to win in digital. We discuss how retailers can make the seemingly impossible, possible.
    en-usPublicis Sapient Retail16 Episodes

    Episodes (16)

    Buckle up Retailers, the Holidays are here

    Buckle up Retailers, the Holidays are here

    In 2020, Cyber 5, or Thanksgiving through Cyber Monday, saw the highest online spend ever. With the shifting tides and consumer behaviors comes the clear call to action to retailers. It’s never too early to start planning for holiday and ensuring you’re prepared for what the ever-evolving customer is seeking. 

    In today’s episode, we‘re going to discuss what 2021 expectations are and how retailers should be preparing. Joining me today is Andy Halliwell, Publicis Sapient Retail Strategy Lead for EMEA and APAC, and Hilding Anderson, Retail Strategy Lead for North America at Publicis Sapient. I’m your host for the session Reva Bhatia. 

    Holiday Plus Pandemic: Is Your E-Commerce Ready?

    Holiday Plus Pandemic: Is Your E-Commerce Ready?
    According to research, data shows that e-commerce spend has nearly doubled during the COVID-19 pandemic with June increases showing an uptick of close to 80% over the prior year. These staggering increases beg the question: can retailers continue to sustain these peak volumes indefinitely? Adding fuel to the fire, many retailers are also now prepping for the impending holiday season. With retailers like Walmart and Target calling off the ever-popular Black Friday and doubling down on their cyber-offers – we are all bracing for the one-two punch that will be this year’s holiday shopping season. In today’s episode we will discuss what the accelerated consumer adoption of e-commerce means for retailers, and how they should think about managing for these unpredictable times.

    Retail’s New Normal

    Retail’s New Normal
    Going into 2020, many retailers were being faced with immense challenges. Then COVID-19 hit and all the “pre-existing conditions” that retailers had were exacerbated. Those that were slow to invest in digital have felt even more pain, and the grocers of the world were forced into “digital maturity” overnight. In this episode, we explore how retailers have adapted during this crisis, and we discuss what adaptations are likely here to stay.

    Retail’s Roaring ‘20s

    Retail’s Roaring ‘20s
    The roaring ‘20s have arrived. It has been a rocky road for retailers over the past few years. Every day, we wake up to news of vast changes in the industry—from folks closing shop to those breaking into new waters in an effort to stay afloat. What does this new decade have in store for the retail sector? Retail experts from Publicis Sapient gaze into their crystal balls and discuss their predictions for what lies ahead.

    What it Means to Be a Big & Nimble Retailer

    What it Means to Be a Big & Nimble Retailer
    Publicis Sapient discusses what it takes for retailers to compete in an era where small, agile, digital natives are cannibalizing their sales. Gone are the days when big retailers could slowly adapt to changes around them. In this era where dramatic transformation is a necessity, we explore whether retailers can "dip their toe in" digital transformation, or need to make sweeping changes. Taking pages from those who are successfully adjusting (we're looking at you, Walmart) – where should retailers start in their journey to becoming the proverbial "elephant on the balancing ball"?

    It's Time for Retailers to Get to Know Gen Z

    It's Time for Retailers to Get to Know Gen Z
    Publicis Sapient delves into how retailers need to adapt in order to prepare for Gen Z consumers. Gen Z is a generation that has always been online, they've engaged with social media for most of their lives and they have unique demands for the brands they're loyal to. Retailers need to adopt a L.E.A.D. approach, one that is light, ethical, accessible and "dataful" to win with this cohort.