OneSignal Podcast

Episode 60 of the OneSignal podcast welcomes guest Ben Lande, OneSignal’s Lead Data Scientist.  Ben joins us to discuss what we learned in our annual quantitative analysis of the more than 4 trillion messages delivered via the OneSignal platform in 2023.

OneSignal is the world’s leading, most popular, and widely used customer engagement platform. Over a million businesses use OneSignal to build omnichannel (email, push, SMS & in-app) customer messaging journeys to drive deeper user engagement, loyalty, and business growth.  

Sign up for free to use OneSignal to save resources and increase customer retention and loyalty today.  If you enjoy the episode, please subscribe to the OneSignal Podcast and write us a review.  

Episode 59 of the OneSignal podcast welcomes guest Dmytro Kudrenko.  Dmytro joins the podcast to discuss email design and how email modules enable marketer email flexibility and improves performance.  Dmytro has been working on customer communications, messaging, and user retention for over two decades.  He co-founded Stripo in 2017 to address the need for improved email templates and empower marketers to do more with fewer developer requirements. 

OneSignal is the world’s leading, most popular, and widely used customer engagement platform. Over a million businesses use OneSignal to build omnichannel (email, push, SMS & in-app) customer messaging journeys to drive deeper user engagement, loyalty, and business growth.  

Sign up for free to use OneSignal to save resources and increase customer retention and loyalty today.  If you enjoy the episode, please subscribe to the OneSignal Podcast and write us a review.  

Episode 58 of the OneSignal podcast hosted by Josh Wetzel welcomes Julia Poppy, Product Marketing Manager @ OneSignal, to provide an overview of the top OneSignal product enhancements from 2023.   

If you enjoy the episode, please subscribe to the OneSignal Podcast.  

OneSignal is the world’s leading, most popular, and widely used customer engagement platform. Over a million businesses use OneSignal to build omnichannel (email, push, SMS & in-app) customer messaging journeys to drive deeper user engagement and increased business growth. 

Sign up for free to use OneSignal to save resources and increase user retention and loyalty today.  

Episode 57 of the OneSignal podcast illuminates how persistent omnichannel customer messaging journeys enable you to optimize your customer conversion and retention rates.  Build onboarding, re-engagement, and conversion journeys across email and push, and supplement them with SMS and others relevant to your business.  There is also a walk through of BETMATE.  BETMATE is a UK-based fantasy sports betting platform for games.  They saw 600% improvement with paid user engagement and much more.  Listen to the podcast to hear more details and learn how you can make some investment to improve your customer engagement results.

The Betmate case study can be found here.  

OneSignal is the world’s leading, most popular, and widely used customer engagement platform. Over a million businesses use OneSignal to build omnichannel (email, push, SMS & in-app) customer messaging journeys to drive deeper user engagement, loyalty, and business growth.  

Sign up for free to use OneSignal to save resources and increase customer retention and loyalty today.  If you enjoy the episode, please subscribe to the OneSignal Podcast and write us a review.  

Episode 56 of the OneSignal podcast welcomes guest Maarten Schuiling, who is chief product officer and head of innovations at mobile app builder JMango360.  JMango360 enables great brands and retailers to develop mobile applications and build omnichannel experiences for their customers.  Maarten joins the show to discuss mobile app creation, and customer retention with the OneSignal podcast audience.  He’s been working in digital commerce, specifically focused on mobile commerce, for 15 years.  

OneSignal is the world’s leading, most popular, and widely used customer engagement platform. Over a million businesses use OneSignal to build omnichannel (email, push, SMS & in-app) customer messaging journeys to drive deeper user engagement, loyalty, and business growth.  

Sign up for free to use OneSignal to save resources and increase customer retention and loyalty today.  If you enjoy the episode, please subscribe to the OneSignal Podcast and write us a review.  

Episode 55 of the OneSignal podcast welcomes guest Conner Vickery, Email Deliverability Specialist, who leads this practice at OneSignal.  

Conner joined the show to discuss why email deliverability is so important, explain the evolution of how email inboxes have evolved their systems to combat spam, and how maybe the most important thing to avoid are spam traps.  

OneSignal is the world’s leading, most popular, and widely used customer engagement platform. Over a million businesses use OneSignal to build omnichannel (email, push, SMS & in-app) customer messaging journeys to drive deeper user engagement, loyalty, and business growth.  

Sign up for free to use OneSignal to save resources and increase customer retention and loyalty today.  If you enjoy the episode, please subscribe to the OneSignal Podcast and write us a review.  

Episode 54 of the OneSignal podcast welcomes Lee Munroe, Head of Design for OneSignal.  Lee has a long history in product design around customer communications.  He led product design in the early days of Mailgun, and he has an email design template business and newsletter and has been at OneSignal leading design for the past five years.  

Lee provides tangible best practices for setting up your push notification user prompt down to the anatomy of a push notification and how best to design it across platforms and devices.  In the episode, the following pieces of content are referenced.  

• Anatomy of a Push Notification
• The Ultimate Guide to Push Notifications for Developers
• Figma Push Notification Design Kit 

OneSignal is the world’s leading, most popular, and widely used customer engagement platform. Over a million businesses use OneSignal to build omnichannel (email, push, SMS & in-app) customer messaging journeys to drive deeper user engagement, loyalty, and business growth.  

Sign up for free to use OneSignal to save resources and increase customer retention and loyalty today.  If you enjoy the episode, please subscribe to the OneSignal Podcast and write us a review.  

Episode 53 of the OneSignal podcast illuminates how BetterMe leveraged persistent user journeys for customer onboarding and specific customer lifecycle touchpoints to drive 100% lift in subscription conversions and 22% increase in overall user engagement.

The BetterMe customer case study.  

OneSignal is the world’s leading, most popular, and widely used customer engagement platform. Over a million businesses use OneSignal to build omnichannel (email, push, SMS & in-app) customer messaging journeys to drive deeper user engagement, loyalty, and business growth.  

Sign up for free to use OneSignal to save resources and increase customer retention and loyalty today.  If you enjoy the episode, please subscribe to the OneSignal Podcast and write us a review.  

Episode 52 of the OneSignal podcast welcomes Jon Fishman, Director of Customer Support at OneSignal.  Jon joins the podcast to discuss how to implement web push, specifically mobile web push, and some best practices for utilization and setup of mobile web push.  

There were a few references mentioned in the podcast that are linked here: 

• Web Push Notification Setup Guide - OneSignal's guide to setting up and using Web Push across desktop and mobile platforms. 
• Betcris case study - importance of web push notifications that deliver timely information during events to their users. 
• Tribune Publishing - added 6 million incremental users via web push to drive total subscription sales.

OneSignal is the world’s leading, most popular, and widely used customer engagement platform. Over a million businesses use OneSignal to build omnichannel (email, push, SMS & in-app) customer messaging journeys to drive deeper user engagement, loyalty, and business growth.  

Sign up for free to use OneSignal to save resources and increase customer retention and loyalty today.  If you enjoy the episode, please subscribe to the OneSignal Podcast and write us a review.  

Episode 51 of the OneSignal podcast covers the importance of customer retention during economic downturns.  Specifically, we discuss how minor improvements in retention will drive user lifetime value increases.  These small business improvements will lead to 10%+ profit increases and overall revenue gains of 25% to 90% overtime.  We discuss how there are three core customer journeys you can create that will move the customer retention needle - Onboarding, Re-Engagement, and post-purchase.   

OneSignal's State of Customer Messaging Report 2023 is referenced often in this episode.  Download the report here.  

OneSignal is the world’s leading, most popular, and widely used customer engagement platform. Over a million businesses use OneSignal to build omnichannel (email, push, SMS & in-app) customer messaging journeys to drive deeper user engagement, loyalty, and business growth.  

Sign up for free to use OneSignal to save resources and increase customer retention and loyalty today.  If you enjoy the episode, please subscribe to the OneSignal Podcast and write us a review.  

Episode 50 of the OneSignal podcast welcomes George Deglin, CEO & Co-founder of OneSignal.  George joins the podcast to discuss OneSignal's mission to democratize customer engagement, why he founded the business and impart some entrepreneurial wisdom. 

The interview background came from this blog post written by George on the company's mission to democratize customer engagement.  

OneSignal is the world’s leading, most popular, and widely used customer engagement platform. Over a million businesses use OneSignal to build omnichannel (email, push, SMS & in-app) customer messaging journeys to drive deeper user engagement, loyalty, and business growth.  

Sign up for free to use OneSignal to save resources and increase customer retention and loyalty today.  If you enjoy the episode, please subscribe to the OneSignal Podcast and write us a review.  

Episode 49 of the OneSignal podcast welcomes Art Dogtiev, Head of Content @ Business Of Apps, and host of the popular Business of Apps podcast. Art is here to explain how AI will impact digital marketing.  

Art discusses the history of artificial intelligence, the positive impact of generative artificial intelligence, mentions specific generative ai tools to trial, and touches on some long-term concerns.   

OneSignal is the world’s leading, most popular, and widely used customer engagement platform. Over a million businesses use OneSignal to build omnichannel (email, push, SMS & in-app) customer messaging journeys to drive deeper user engagement, loyalty, and business growth.  

Sign up for free to use OneSignal to save resources and increase user retention and loyalty today.  If you enjoy the episode, please subscribe to the OneSignal Podcast and write us a review.  Thank you. 

Episode 48 of the OneSignal podcast welcomes John Crowther, VP of Product @ OneSignal, who has more than two decades of experience working on machine learning and ai to drive optimization, recommendations, and other workflow improvements.    

John joins to discuss the principles behind how generative ai should be deployed into solutions, how it will likely impact digital marketing, and specifically how the OneSignal team is thinking about bringing it to enhance customers' experience.    

OneSignal is the world’s leading, most popular, and widely used customer engagement platform. Over a million businesses use OneSignal to build omnichannel (email, push, SMS & in-app) customer messaging journeys to drive deeper user engagement, loyalty, and business growth.  

Sign up for free to use OneSignal to save resources and increase user retention and loyalty today.  If you enjoy the episode, please subscribe to the OneSignal Podcast and write us a review.  Thank you. 

Episode 47 of the OneSignal podcast hosted by Josh Wetzel welcomes Elly Lin, product manager & Eva Wei director of product marketing at OneSignal.  They’re here to discuss iOS support of web push which launched this week (March 27th) with iOS 16.4 release.  Hear how you can implement iOS web push to grow your mobile audience, and the business impact of why you should do this.   

More than 60% of all web traffic is now served to mobile devices, more than 50% comes from iOS devices (iPhones & iPads), and Safari (Apple's default mobile web browser) has more than 50% share of usage.  Thus this is a significant new channel to connect to users.  Listen to the podcast to learn more.   

If you enjoy the episode, please subscribe to the OneSignal Podcast.  

OneSignal is the world’s leading, most popular, and widely used customer engagement platform. Over a million businesses use OneSignal to build omnichannel (email, push, SMS & in-app) customer messaging journeys to drive deeper user engagement and increased business growth. 

Sign up for free to use OneSignal to save resources and increase user retention and loyalty today.  

In this episode of the OneSignal podcast, Recruiter and Content Creator Julia Kirkpatrick breaks down 4 tips for creating a successful mobile app loyalty program.

Please subscribe to the OneSignal Podcast at your preferred podcast directory, Spotify, Apple, Google, TuneIn, among many others. 

OneSignal is the world’s leading and most loved customer engagement platform. Over a million businesses use us to orchestrate their customer journeys across push, email, SMS, and in-app messaging to drive deeper engagement and grow their businesses.

Sign up for free to use OneSignal to save resources and increase user retention and loyalty today.

In this episode of the OneSignal podcast, Recruiter and Content Creator Julia Kirkpatrick walks us through the steps it takes to create a mobile app marketing plan

Please subscribe to the OneSignal Podcast at your preferred podcast directory, Spotify, Apple, Google, TuneIn, among many others. 

OneSignal is the world’s leading and most loved customer engagement platform. Over a million businesses use us to orchestrate their customer journeys across push, email, SMS, and in-app messaging to drive deeper engagement and grow their businesses.

Sign up for free to use OneSignal to save resources and increase user retention and loyalty today.

In this episode of the OneSignal podcast, Recruiter and Content Creator Julia Kirkpatrick breaks down what marketing automation is, how it works, and why you should use it for your mobile apps.

Please subscribe to the OneSignal Podcast at your preferred podcast directory, Spotify, Apple, Google, TuneIn, among many others. 

OneSignal is the world’s leading and most loved customer engagement platform. Over a million businesses use us to orchestrate their customer journeys across push, email, SMS, and in-app messaging to drive deeper engagement and grow their businesses.

Sign up for free to use OneSignal to save resources and increase user retention and loyalty today.

Episode 43 of the OneSignal podcast hosted by Josh Wetzel welcomes Julia Poppy, Product Marketing Manager @ OneSignal to provide an overview of the top OneSignal product enhancements from 2022.   This summarizes the top choices from the roundup blog post she authored and published in December.  

If you enjoy the episode, please subscribe to the OneSignal Podcast.  

OneSignal is the world’s leading, most popular, and widely used customer engagement platform. Over a million businesses use OneSignal to build omnichannel (email, push, SMS & in-app) customer messaging journeys to drive deeper user engagement and increased business growth. 

Sign up for free to use OneSignal to save resources and increase user retention and loyalty today.  

An app notification icon badge is a numerical or visual badge that shows next to your app icon. App notification icon badges exist to inform users of updated content or messages they've missed within your app. In this episode of the OneSignal podcast, Content Writer Sasha Langholz explains what app notification icon badges are, how to use them, and how they are enabled and disabled. 

Email compliance frameworks exist both to protect email recipients' privacy and to create systems of accountability for email senders. In this episode of the OneSignal podcast, Content Writer Sasha Langholz covers tips and tricks for remaining compliant in your email sending practices.