customer journeys

Thinking about transitioning into an SEO career?

Today I'm talking with Sophia Vega, an experienced digital marketer specializing in SEO. 

1. Teachers make great digital marketing assistants.

• Sophia discusses her transition from a 15-year teaching career into digital marketing.
• Sophia learned about SEO and went back to school briefly to learn more.

2. Sophia shares about her mental health.

• We discuss the intertwined relationship of mental health and career choices. 
• You can always be replaced at your job; you can't be replaced as easily as a spouse or parent.

3. SEO is critical for effective marketing.

• Part of this is understanding customer journeys.
• Also important is implementing meaningful backlinks

4. Entrepreneurs can improve their website SEO.

• Track certain metrics to  to understand what works and what doesn't. 
• Develop a keyword strategy to enhance website visibility and performance.

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02:47 Transition from Teaching to Digital Marketing

03:45 Understanding the Importance of SEO

04:18 The Role of Strategy in Digital Marketing

05:41 The Importance of Backlinks and SEO Strategy

07:22 Incorporating PR Strategies into Digital Businesses

10:51 Understanding the Value of Quality Backlinks

17:59 Understanding the Importance of Quality Backlinks

18:04 Introduction to Long Tail Keywords and Search Intent

19:50 Understanding the Buyer Funnel

20:22 Creating Content for Different Stages of the Funnel

21:01 Keyword Strategies for Transactional Searches

21:46 Leveraging Competitor Names in SEO

22:16 The Power of Alternative Keywords

30:45 The Importance of Google Search Console

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Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

Product market fit begins with understanding your client's needs and curating a journey that leads them from first learning about you to using your solution to meet their need.  Join Dr. T on her walk as she describes how you can achieve this fit by focusing on the customer and their journey.

Additional resources mentioned in this episode:

The Mom Test - helps you to ask the right questions of potential clients as you're trying to understand who your target demographic is.

From $0 - $100k+: Six Steps For Writing Winning Grant Proposals - My new book walks you through the GYG Framework and formula I use. I teach you how to organize the information you already have to efficiently put together grant proposals for $100k+ grant opportunities that get funded.

Episode 59 of the OneSignal podcast welcomes guest Dmytro Kudrenko.  Dmytro joins the podcast to discuss email design and how email modules enable marketer email flexibility and improves performance.  Dmytro has been working on customer communications, messaging, and user retention for over two decades.  He co-founded Stripo in 2017 to address the need for improved email templates and empower marketers to do more with fewer developer requirements. 

OneSignal is the world’s leading, most popular, and widely used customer engagement platform. Over a million businesses use OneSignal to build omnichannel (email, push, SMS & in-app) customer messaging journeys to drive deeper user engagement, loyalty, and business growth.  

Sign up for free to use OneSignal to save resources and increase customer retention and loyalty today.  If you enjoy the episode, please subscribe to the OneSignal Podcast and write us a review.  

Episode 55 of the OneSignal podcast welcomes guest Conner Vickery, Email Deliverability Specialist, who leads this practice at OneSignal.  

Conner joined the show to discuss why email deliverability is so important, explain the evolution of how email inboxes have evolved their systems to combat spam, and how maybe the most important thing to avoid are spam traps.  

OneSignal is the world’s leading, most popular, and widely used customer engagement platform. Over a million businesses use OneSignal to build omnichannel (email, push, SMS & in-app) customer messaging journeys to drive deeper user engagement, loyalty, and business growth.  

Sign up for free to use OneSignal to save resources and increase customer retention and loyalty today.  If you enjoy the episode, please subscribe to the OneSignal Podcast and write us a review.  

Token-gated commerce is the future of buying online. It gives customers a way to earn perks like exclusive products or access to in-person experiences. And it gives businesses more ways to tailor their customer’s experience and collaborate with other brands. Here’s what you should know to get started with this new technology.

For more about token-gated commerce on Shopify and show notes: https://www.shopify.com/blog/token-gated-commerce

Episode 43 of the OneSignal podcast hosted by Josh Wetzel welcomes Julia Poppy, Product Marketing Manager @ OneSignal to provide an overview of the top OneSignal product enhancements from 2022.   This summarizes the top choices from the roundup blog post she authored and published in December.  

If you enjoy the episode, please subscribe to the OneSignal Podcast.  

OneSignal is the world’s leading, most popular, and widely used customer engagement platform. Over a million businesses use OneSignal to build omnichannel (email, push, SMS & in-app) customer messaging journeys to drive deeper user engagement and increased business growth. 

Sign up for free to use OneSignal to save resources and increase user retention and loyalty today.  

One of the defining characteristics of this age of business is ambiguity. And to face that ambiguity with courage, we need to heed both ambitious visions of the future and the hard-earned lessons of the past. And you couldn’t ask for a better source of prescient ideas and valuable lessons than LivePerson CEO & Founder Rob LoCascio. He’s the rare tech entrepreneur who really may have seen it all.

In his talk with Jesse, Rob discusses the ups and downs of his 25-year journey, revealing how he managed through the dot-com bubble, the Great Recession, and now, a global pandemic. He reflects on his company’s invention of cloud-based web chat for business, achieved decades before the cloud as we know it came into existence. Rob offers thoughts on the future of conversational commerce, and reveals how LivePerson is now building AI tools that can hold remarkably natural and confidence-inspiring conversations with customers. Finally, he attests to the power that blockchain technology can offer to workers, and describes how he’s leading with empathy in support of employees. Throughout, Rob’s depiction of what he calls his “beautiful journey” is refreshingly frank, earnestly offered, and packed with useful advice and encouragement for entrepreneurs and intrapreneurs alike.

(4:01) Why the entrepreneurial journey is full of setbacks and unknowns, but worth it

(8:54) Inventing the cloud, decades before the cloud

(13:24) How LivePerson builds chatbots that can hold more natural & personalized conversations with customers

(21:55) The rise and democratizing potential of blockchain tech for workers

(26:25) How conversational commerce can actually decentralize commerce—for good

(28:12) To college or not to college?

Guest Bio

Rob LoCascio has served as LivePerson’s Chief Executive Officer and Chairman of the Board of Directors since the company’s inception in November 1995. Additionally, he founded the charity Feeding NYC, hosts the podcast Over The Wall and is a frequent contributor to Inc., and other publications. Rob was named a New York City Ernst & Young Entrepreneur of the Year finalist in 2001 and 2008, and was the winner of the 2015 Smart CEO Circle of Excellence Award.

Helpful Links 

Rob’s podcast: Over the Wall

Inc. article: Four things to consider before turning your business over to bots (Rob authored)

Announcing the launch of Conversational Marketplaces

Rob’s charity: Feeding NYC

Rob on LinkedIn and Twitter

In a way, Albert Einstein could see into the future. That fascinated Sita Mazumder even before she started kindergarten. For the Swiss IT economist and entrepreneur, he still embodies the ability to leave the beaten path. As a professor of business and IT at the Lucerne University of Applied Sciences and Arts, Sita Mazumder conducts research on artificial intelligence at the interface of business and society and develops sustainable business models for the digital age.

She explains to host Hannah Wise what “digital” means for the old economy in particular. She emphasizes openness to FinTechs – and the importance of trust. Today’s technology-based customer journeys are based on trust more than ever. Cryptocurrencies are a case in point. Is this an opportunity for trustworthy companies like SIX?

Buying decisions hinge on emotions and trust. To secure trust, consistent communication and reliability are essential. Building a relationship, whether with a brand, product, or community, is pivotal. Trust is fostered through consistent engagement, responsiveness, and delivering tangible value. The journey to a purchase is a series of touchpoints, not an instantaneous decision. The lighthouse analogy emphasizes the need to consistently guide and support individuals. Success lies in creating a safe container where customers feel supported and guided toward their goals. Genuine care, continuous effort, and a focus on making a positive difference are crucial for building trust and fostering long-term success. The key is not in extracting but in creating an environment where customers genuinely feel cared for and confident in their journey.

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Looking for access to my entire book recommendation library? Check out my Amazon Storefront -- your hub for a curated collection of transformative books covering business, marketing, mindset, and personal development. Shop HERE 📖

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Discover the secrets to building lasting relationships with your customers and boosting your retention with The Last Customer Journey - a 5-part video series designed to help you master a relationship-based marketing approach. 

With actionable insights and proven strategies, you'll learn how to connect with your audience on a deeper level, establish know, like, and trust, and create an unforgettable customer experience that keeps them coming back for more. 

Don't miss this opportunity to transform your business and take your customer relationships to the next level. Sign up now for this free series!

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If you have any questions or comments about the episode, I’d love to hear from you! Send me a DM over on Instagram @itsgeorgebryant or pop on over to our free Facebook community, Relationship Beat Algorithms.

In today's episode, we dive into the transformative insights of Mike Michalowicz's book, "Fix This Next," which introduces the Business Hierarchy of Needs. The five levels are Sales, Profit, Order, Impact, and Legacy.

At the Sales level, the focus is on generating cash, including lifestyle congruence, prospect attraction, client conversion, and delivering on commitments.

Moving to the Profit level, the aim is stability through debt eradication, margin health, transaction frequency, profitable leverage, and maintaining cash reserves.

The Order level emphasizes organizational efficiency by minimizing wasted effort, aligning roles, delegating outcomes, ensuring linchpin redundancy, and building a mastery reputation.

Impact, the fourth level, centers on client alignment and transformation, including a focus on transformation orientation, mission motivation, dream alignment, feedback integrity, and building a complimentary network.

The pinnacle is the Legacy level, where the goal is to create permanence. This involves community continuance, intentional leadership churn, heart-based promoters, quarterly dynamics, and ongoing adaptation.

This Business Hierarchy of Needs serves as a powerful tool for intentional business growth and ethical impact. The key is to align your actions with the principles outlined in each level. So, grab a copy of "Fix This Next," bombard Mike with gratitude, and start implementing these transformative insights into your business journey!

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Looking for access to my entire book recommendation library? Check out my Amazon Storefront -- your hub for a curated collection of transformative books covering business, marketing, mindset, and personal development. Shop HERE 📖

—

Discover the secrets to building lasting relationships with your customers and boosting your retention with The Last Customer Journey - a 5-part video series designed to help you master a relationship-based marketing approach. 

With actionable insights and proven strategies, you'll learn how to connect with your audience on a deeper level, establish know, like, and trust, and create an unforgettable customer experience that keeps them coming back for more. 

Don't miss this opportunity to transform your business and take your customer relationships to the next level. Sign up now for this free series!

—

If you have any questions or comments about the episode, I’d love to hear from you! Send me a DM over on Instagram @itsgeorgebryant or pop on over to our free Facebook community, Relationship Beat Algorithms.

Clear client segmentation is key to survive nowadays within the asset and wealth managed industry. Especially in times of COVID-19, it’s important to understand the client's needs, and create a personalised experience for them. In this week's episode, Marcel Tschanz and Nadia Mouzo share their thoughts on how asset and wealth managers should be more client-centric, in order to differentiate themselves from others.