PROACTIVE Podcast with Chris Hogan

Published Dec 19, 2019 MEET MATT BOYCE FROM THE CONNECTION PROJECT We discussed parental and teenage social issues due to on-demand supply of smartphones and social media. Defining what purpose amongst our youth can mean. Movember & Mental Health and why growing a mo is great for creating awareness within ourselves and with those close to us. The connection project and how such a simple initiative can bring people together. Mental Health vs Mental Illness and so much more. Where do you sit when it comes to use of social media by your children / teenagers? Much love. Chris

Published Dec 17, 2019 DON'T MAKE THESE SAME MARKETING MISTAKES IN 2020 2019 has been another pivotal year in terms of Social Media Tactics and how marketers like Kirsty Chapman and us here at MeMedia have had to constantly stay on the ball. One of my favourite topics of discussion on Get Fact Up is marketing and who better to do it with than a fellow marketer with her finger on the pulse of digital. Kirsty Chapman is an experienced marketer, executing outstanding digital campaigns in the property sector. We've been lucky enough here, at MeMedia to have had the joy of creating content with Kirsty on clients like Villa World This episode could have gone on forever but we felt we'd covered most of the top level social mistakes being made across LinkedIn, Instagram, Facebook and general customer service. Much Love. Chris

Published Dec 3, 2019 MEET MICK HASE, FOUNDER OF SIP4SIP COFFEE Mick is one of those guys. You know the ones. Quietly spoken, humble all round good bloke and also a clever businessman. I hadn't met Mick in person until today when he rocked up to the studio in typical Gold Coast style. Wearing his Sip4Sip Coffee shirt, shorts, sneakers and big smile. I soon found out that he's had not 1 but many businesses and is continue to developing more which are focused around the UN Sustainable Development Goals (SDGs) also known as the Global Goals. Watch or listen into how Sip4Sip Coffee has used these goals to not only impact the world with every sale but shape their company to be ethically sourced and sustainable. And how more and more businesses are focusing their "purpose" or their "why" on the SDGs. Much Love. Chris 
 

Published Nov 23, 2019 DR TANYA UNNI IS A REMARKABLE WOMAN. Growing up in India then finally moving to Australia Dr Tanya co-founded Amtan Medical, which now boasts eight medical centres across the Gold Coast. During her time as a Doctor and mother of 2, Tanya discovered a passion for dermatology and founded Skin Lab & Beauty clinics, which combine evidence-based medical solutions with advanced beauty techniques. One of the most intriguing things about Tanya, is her positive outlook. While I heard her business story it almost seemed as if her journey was without struggle, adversity or failure. It was as if Tanya was just, truly lucky. When I thought harder about this I believe that it was not through lack of small failures or challenges that made it seem that Dr Tanya had enjoyed this journey to success, but it was more the acceptance of those challenges and her positive outlook and drive that got her here. I hope you enjoy hearing Dr Tanya Unni's story as much as I did. There are lessons in every story. 
 

Published Nov 11, 2019 VIDEO TRANSCRIPT Chris Hogan - Good day world, Chris Hogan coming to you from Burleigh Heads studio here at MeMedia, for episode 111 of Get Fact Up, and I have with me guest today Mike Clark, who is the Queensland state leader for the Key Person of Influence. And if you haven't heard of the Key Person of Influence, basically you might know of a guy by the name Dan Priestly, who's an Australian who moved offshore and developed a great programme called the Key Person of Influence, and wrote several books around it as well. So, Mike, welcome to the show. - Beautiful, welcomed to be here. Thanks for having me Chris. Chris Hogan - Mate so, how did you come to be here in Queensland running Key Person of Influence programme? - Do you want the short story or the long story? Chris Hogan - No Mike, well, yeah. No. - No, I mean, so Dan is the creator of Key Person of Influence. The methodology that effectively we stumbled across by the first sort of six years of my career and our career together, we spent a lot of time with people in business, who had a shit tonne of influence basically. People, I mean, you mentioned Richard Branson, so we used to put him on stage in the UK, people of that calibre and a few levels beneath. And then when you spend enough time with people who do business in that sort of capacity, you realise that the way they operate, the way they think, they think differently to a lot of different business, or normal business leaders do, everyday business leaders. So, basically from, you know, short story is with business with Dan here in Australia we had a, my first year of business had a pretty rapid success, taken a business from one mill to eleven million turnover, they couldn't sustain the growth, so we found ourselves jumping on a plane, going to the UK, and would master the art of running events which is how we gave this business so much growth, and then-- Chris Hogan - There were Triumph in events? - Yes, Triumph at events, that's right. And so then we found ourselves in the UK, launching a few speakers, promoting people, as I mentioned it, who had a lot of influence, financial crisis hit, our business fell apart , and we were given some sage advise by an organisation and a guy who's had a huge impact on our business, who just said listen, you're not building any intellectual property in your business, until you actually build intellectual property, you make some good money, you know, promoting other people's stuff through selling events, 'cause we were events and promotional organisation at the time. And he said until you actually develop your own intellectual property, you won't be able to build anything evaluation in your business. And that was the pivotal moment, because that was the moment then, when Dan sort of consolidated, you know, all these observations we'd seen from working with these influential business leaders, and figured out that there's five key pillars that they consistently applied, and he wrote a book about it. And so the premise was, what if we could show everyday business leaders who are struggling to stand out, how they can have greater influence by applying these five pillars. And then, that was 10 years ago, you know, jump forward, you know, we've now had 3000 people work with us and we've crossed 8 cities around the world, four continents, and I work with us over the 12-month journey, which we call an accelerator, and it just works, you know, it just really works, and I took that as my cue around that time, to step away, to grow a business that I scout across Europe. But I've reconnected with the guys after 2017, after I exited my business, birth of my second daughter was very difficult and challenging. Thankfully we made it through it, very grateful for that, but it shook me to my core, being away for 12 years, living in the UK, and I thought, you know what, time to come home. I started catching up with Dan a bit more frequently, and you know, pitched me an idea, he said, "have you seen your work team since you stepped away?". And I was like, "No I haven't, what's up?". And then so I just sort of checked-in, I was just blown away by the level of commitment that we have to just helping people implement. So we basically give away our ideas for free, get people to engage in those ideas, and they go, "Wow, that resonates.", and then, we pay for it, you know, and I believe businesses these day, they'd need to charge the implementation of the ideas. And so that's what the accelerate is about, and I spoke to a lot of people, like literally 100s of them before I decided to make that step, and the feedback that I got was just exceptional from hundreds of clients, and so I said, well, how about we hatch up a deal on our licence in intellectual property, to get back involved at the game, and so I've moved my family back 14 months ago, to now, basically we are, you know, a licenced intellectual property for the state of Queensland. So I'm working, going around Queensland, finding some world-class business leaders. So, that's the medium story I'd say. Yeah, fantastic. And what I find fascinating is that this, apart of the story that I didn't know, and you know, my perception was that Dan sorter it a little bit of business here, and then, you know, but did a lot of business in the UK, and was about to launch his Key Person of Influence work and ran a programme in Brisbane that I turned up to, so that I met him about just before he released his first book. - [Mike] Okay. Chris Hogan - But he was, I guess he was stress-testing some of those ideas in his workshops maybe, and-- - Absolutely, yeah. The early years of it, I mean, it's sort of, so what we do now is we show people how to turn their ideas and their thinking, and what I find is that a lot of business owners and entrepreneurs have a lot of influence, but it's just poorly packaged. It's like, in a one-to-one conversation they can skit somebody a prospect who maybe has a perception about what they do, what they industry, and then when they sit down with this business leader, this business leader is able to have a conversation and share these light bulb moments, to get and go, "Whoa, hang on, "I didn't realise it was like that, "I didn't realise the stats on things, "and I didn't realise that that was the problem "associated to it.". And then as a result of that, they can completely shift the mindset of the individual. And so that's what thought leadership is effective, that's what influence is, it's shifting the mindsets of people, almost like changing the radio dial, from one station to another, and so effectively, the idea around it is that you then need to just package that more intelligently, into intellectual property. So the way that ideas work, they have my ideas, to method, to product, to software, which becomes intellectual property that's highly scalable. And so, in the early stages, just like we did and we show our clients to do, Dan was going out there and saying, "Well, these are the things that I think, "these are the five pillars I think "that are the things that people need to apply.". He did some personal coaching with a few clients, to just get them to do that, and then when we launched in the UK, we had these people staying up on stage and go, "Yeah, actually, you know, I've applied these five things, "they frickin' work." Chris Hogan - Yeah, exactly. - And then we had a lot of highly, you know, a lot of very experienced mentors, who would also share in that sort of, you know, who could also resonate with those five pillars. And that's what I did intuitively. And so, the reason I share this is because it's the process and the method, the same thing that a lot of business owners do, that they know they're sitting on something valuable, but what we've got to do is we've got to go out there and then basically codify that as effectively, codify that, put into method, put it into framework, put it into an infographic so now it makes a visual sense, and then we need to then go out, and basically, stress-test it, and prove that it is the actual thing that does get the result. So, that's the sort of, that's how it all kicked of. And obviously we're now 10 years into it where, and I got a lot of case that is behind it. Chris Hogan - Yeah, exactly. And because I've met Dan so long ago, to be honest, I believe there is no such thing as that original idea, so, you know, I met Dan, I was influenced by many other people, you know, across the industry, Marty Weintraub from Aimclear, I don't know if you know him, you know, Simon Sinek, you know, Seth Godin, there's just so many authors and amazing people around the world that have helped influence and shaped the methodology that we implement here. But what I find absolutely awesome and amazing is that I've started the KPI programme and I've seen what you guys are doing for me that I've been doing for clients for years, but I needed you guys to do it for me, because I couldn't do it for myself. It was hilarious, like, oh God, I do this stuff for people, you know, I help them understand who their client is, I help them understand what their values are, but I'll be back at it if I can do it for myself. And it was... And that was part and parcel of problem and that we hadn't actually really codified, we haven't really codified. We had a methodology, but there was elements missing in the system and the process and the codifying of it, hadn't been properly stress-tested, and so, thank you for the push, you know, several months ago, where you said, "Look Chris, just get that idea "and get out there and stress-test it." And that didn't just come from you, Grant Cardone said that on stage at Success Resources Australia event as well. The time from idea to actually implementation or execution needs to be super short, because you need to know if it's gonna fail or not. And that time frame, if you keep it nice and short, then essentially you can iterate on that and move forward. - Give feedback. You expect your first version to be crap, it is a bit of, just as, manage expectations. Chris Hogan - Well, it's awesome in your own world, right? - It is, it is. Chris Hogan - [Chris] It's awesome in your own world. - Expect the first version and the second even to be crap, and you iterate, but you get to take that feedback and go from there, but just touching on a couple things you mentioned there, mate, is there's this phenomenon called proximity buyers, and that's what we observe, is that, as business owners, we've got so many ideas, and particularly someone who is highly creative like yourself, you have so many ideas, and where it could be going, that stuff. Chris Hogan - Yeah, that wake me up at 3 a.m. in the morning. - Exactly, right. And 'cause you've been sitting on these ideas for so long, and sometimes it could be months, sometimes it could be years. I just worked with a client recently, who's been saying, she's literally just gotten out of financial planning, and she's been wanting, she's exited a business, just joined us, and you know, I've been wanting to get this idea off the ground for like years, but has just been not able to do it yet. You know, so sometimes these things get so close to us and there's so many elements to it. So the phenomenon of proximity buyers is effectively, it's hard to delineate the things that are closest to us, which are the ones that are valuable and which are the ones that are crap, basically. Chris Hogan - True, true. - So, basically it's almost like we devalue and we underappreciate the things that are closest to us. Like, if you just ask most spouses that question , it's a phenomenon, your partner was like, "Honey, you be doing this and this." as she keeps mentioning this a few times, you're like yeah, yeah, okay, and all of a sudden somebody else says it, and then you go, and then you come back, "Hey honey, guess what?" she's sitting there like, "Mate, seriously?" . You know. Chris Hogan - I think it's hilarious that you brought that example. 'Cause it's exactly what's happened in my life. I have a mentor that says a lot of the same stuff as my wife, and took a little bit of time for me to actually recognise that and go, you know, I'm just gonna listen to you. - You're one of the best mentors, right? Chris Hogan - [Chris] Yeah. - Completely. You're not alone with this, you're not alone. And it's one of the things that for a lot of our clients is some of their biggest insides is that they're already sitting on, like, a huge mountain of value, and it's just, I've got a knack and our organisation has just found this knack of just teasing that outta people effectively, so you can just, we've already crossed over 60 different industries, it's not about the industry, it's about the lack of visibility and influence in the industry. And so the reason why this is so important, is that, you know, Pareto's law, 80/20 rule, is that, like, 20% of your clients generate 80% of your revenue, 20% of your clients generate 80% of your frustration. And likewise, for income distribution inside any industry is that typically the top 20% share an 80% of the spoils, you know, the revenue distribution in any industry, so the goal is to really get into that top 20% and the way we do that, is we have to become differentiated and the things that allow us to become differentiated often are the things that are closest to us like your story, your philosophy, your values, your ideas around this. And it's sometimes, is just having somebody else like myself and people and their mentors and our accelerator just get, whoa, hang on, get back to that, tell me that again. That's frickin' valuable. We need to package that up, you know. And so, it's easier when you get to sort of do that across a lot of different businesses like we do, so. Chris Hogan - Yeah, now I still remember, you know, it wasn't that long ago that we sat in your office at your house there, and my disparate thoughts and all of these things really close to me, and just being able to dump it on someone that was strategic and could see, you know, I guess similar things to what I can see when I'm talking to other people, so it was like, you were me for me. And, and, I... There was so much value in that. - Awesome, I really appreciate it. Chris Hogan - And you know, we uncovered, the values that are closest to me and why I do what I do, and it was a pivotable point. - Yeah, that's awesome. Chris Hogan - For not only me personally, but I believe here at MeMedia, you know, we've actually really discovered our true why. And it's actually changed our culture internally, and and we're applying, I guess, what I've learnt through that story and codify it, you know, what we do here, so our methodology, and our why and our purpose, you know, for our clients now, and have seen amazing results, like only in several months of changing up our strategy for them. - That's awesome. Chris Hogan - Yeah, it's pretty fantastic. - Can I just mention something on that, because I think this is really key, and it's what I'm really passionate about, is that what I've seen through working with literally thousands, tens of thousands of businesses, like, when we got to the UK, we were running events, I mean, at some stages 16 to 18 events in a week. It was just full on. I was living in this bubble for about, literally about five years were just eat, sleep, breathe, workshops, events, programmes. I didn't know any, I didn't have any friends over there so all the clients became friends, so it's just like this bubble of entrepreneurship that just was like intense. Chris Hogan - Wow. - And so, what I've seen over the years and what I've observe is that, a bit of my pet peeve around certain ways, that certain businesses are marketed around, getting people to lean out of their business, someone says hey, jump onto this funnel system or this tool and technique around, sort of just increasing your visibility. And the fundamental premise with someone that it's about building a system where you step away from your business. But it's not what I've seen to be true. What I've seen to be true is that business owners that love what they do, they lean into their business. You know, they lean into it. You don't have to lean into it forever. I was just hanging out with a guy last night, he's built up a phenomenal business here in the Gold Coast, and now he's got a management team, and you know, it is one day a week on that side, but he leaned in heavily, he leaned in for like 20 years, you know, and it was his passion, and the reason I share this is because I think, what I love saying and what I... I love hearing that story man, because, about what you just shared now, because a lot of times business owners, they can go through their business and then they've tried lots of different things and they just get a little frustrated sometimes just, a bit jaded with things and really part of what we're about is just helping business owners to peel back those layers and just to reconnect like, why are you doing this? What's the real purpose, and I'm saying this quite a bit at the moment, I will create a video on this soon but, is it I've really, I love it when business owners, their business becomes an expression of what they wanna see in the world, you know, it's not about leaning in and trying to build a system while you're stepping away from it. It's actually about building a business you want, is leaning to it further and build that up, and then an event in time once that's really up and humming and you then had executive management teams so it's then when you can step back from it a bit, right? But first and foremost, you've got to just lean in and just be, reconnect the passion, on why you do what you do, and it's awesome to hear that, like, you're then sort of helping your clients to reconnect with what they're doing. Chris Hogan - Well, it's not unlike Simon Sinek's story which I reheard again just two nights ago. - Oh, cool. Chris Hogan - He actually developed his, you know, start with why, you know, codified, you know, why, how, what. Why, what, how, sorry, might forget his golden circle, but he actually, that came from a story. And so to is as yours, your experience and many of the people that you work with, it's all your personal story, and that's what we're doing too, we're helping, we're taking people on this, you know, personal discovery journey, and you know, discover your personal values, your personal purpose and then your business just becomes a vehicle for that. - Spot on. Absolutely. Chris Hogan - Because if it can't be a vehicle for that, then it's being something that you're not-- - Exactly, you know you can grow it, right? Chris Hogan - Yeah. - It's sorta like you're tryin' to build something like that is, you know, I wanna have a successful selling but I don't really care about it. Chris Hogan - Yeah. - It's like, that never really works as a strategy. There are exceptions of the rule occasionally, right? But for majority of people that is not a good approach. Chris Hogan - I wait in borders, you know, a Subway or a McDonald's franchise, you know? Because they make money. But I don't really believe in that. I don't really, like, the food's gross, you know? My reason for being here is not actually helping people be healthier, you know, like, I'm just feeling their gut on their way to their next, you know, gig, you know, sort of things, so-- - And that's one of the confusing thing is there are some examples like I can't even think of my mind when that has worked for certain people but I think that for majority, as a rule of thumb, like a general rule of thumb, it just, it doesn't work, you know? And there are some exceptions to it, without a doubt. But, I just think that you're gonna have a better reality of the world, like, for me I keep coming back to this thing around, what's my ideal day? What does my ideal day, what does my ideal week, what does my ideal month, what does my ideal year look like? And that's what I'm shaping, you know, so part of like, what I'm doing now, my thing is business and human potential, and this, you know, entrepreneurship and human potential and boom, that's me and my core. Anyone who knows me throughout my life would say that's true. And so, this is an expression of what I'm doing. I often say this, I love my clients, I love what they're doing, and I can see myself doing this forever, you know? Maybe not as intense as what I'm doing now, but, you know, so and I just think that a lot of business owners that, like, your point around building business that isn't something you want to be, you know, seeing in the world, is it, there's always tough days in business. That's the thing, like, and if you're doing something where you're not really that passionate about it ends up becoming something which you just, you gonna check out when it gets really hard. And so, whereas if you love it, you know, it's ingrained of who you are, you see the tough days through. So, it is, you know, essential in business. Chris Hogan - Well, there's a whole, I guess it is the whole of a story behind that too, you know, when you're in the you're in a hole, there's a reason why you're in the hole and you've done several things wrong, and Jim Carrey actually, and passion, you know, passion actually only gets you so far. - Yeah, without a doubt. Chris Hogan - Because, Jim Carrey actually described it really well in, I think, a quote that goes around the internet quite a lot at the moment, that he believes depression is absolutely real, but he also believes that people aren't getting enough sleep, they don't have their nutrition right, they're not hydrating properly, they're not getting enough sunlight, they're not exercising, and so, you know, if you're in a hole, just look at all of those five things. How many of those five things have you actually done right in the last three days? Like, three days, seriously, you can be impacted heavily just awful last, right, or alcohol, you know, what's your alcohol consumption like? Are you having enough sex? You know, are you actually, you know, like, are you actually having enough human interaction, right? So I've just added three more, but-- - Yeah, your passion, just live in your passion too. Chris Hogan - But, yeah, but, I'm with you on the passion thing, but I think if you don't have these things-- - Yeah, a hundred percent. Chris Hogan - These things, then effectively you're not going to be able to function, and you're not going to be able to actually live your purpose. - Yeah, a hundred percent. Chris Hogan - And so, I had that experience recently where, a pressure cooker situation I'm so thankful for, very grateful for, but I hated going through it, was almost living an entire year and so out a week, and at it was all because basically I had four out of five of those major things all wrong, as if I was going to be able to be passionate and, you know, and live my life on purpose, if those things weren't correct. But coming back to being passionate-- - It's almost like having a vehicle, if you were a car , and it's almost like your car was driving around with-- Chris Hogan - Flat tyres. - Flat tyre, oil's down to you know, close to empty. Chris Hogan - Nothing in the radiator. - Like, what, I'm not feeling so well. Yeah, you know, wanna top some things up. Chris Hogan - Yeah, your windscreen's fogged. You can't see. - I've got no idea what's wrong, maybe there's a-- Chris Hogan - We've hit dark, you know, we're lost somewhere. - Yeah, exactly, yeah. Chris Hogan - So yeah, being passionate. So what those personal, you said something earlier, and I think it was about, I guess, I heard, 'cause I'll change what you said, 'cause I do that all the time, I heard, you know, sorta human performance optimization or building human resilience. You and I have something very much in common there. How did you discover that you were very passionate about that? - Good question, great one. Over time... It's one of those things sort of like, you know, proximity buyers, you know, like, when I played in my football years, my soccer years, I call it football, come from the UK obviously, that's, you know, as always the motivator, the captain of the team, trying to cheer the team up and then a good mate of mine that has got a brain business round the corner here in Burley, you know, we would always, even when we lived together in union we started studying personal development books, and always I remember I was creating these, like, Mike success systems, haven't thought about this but I actually, when I was in union, I actually had this desk and I had this little mapped out little system, on Monday I'm gonna do this, on Tuesday I'm doing that, here's my goals, and, then I got into what was that, Amway, Amway, in Network 22 or 21 or something it was called at the time, and that was the best decision I made that year was getting in, the second best was getting out, so I've got complete respect for people who are in the industry, who do that, but it was a real, it really just taught me anything, I'm gonna make anything of myself in this world, I gotta work at it, you know? And so, you know, and I was constantly listening to all the CDs and then back in those CDs obviously , and I was just trying to apply everything, so I just naturally, I think intuitively I was just going down this path, at just trying it as of self discovery and then, when I met Dan and the guys, I just got out of university, was HR Manager for a boat building company, and this guy was doing pretty much everything opposite that I was learning of best practise of HR in the business, and he was in everything opposite to that. I thought, okay, this guy has got 60 people in his business, if this guy can do this, surely if I apply best practises I could do something better. So, then I just came across Dan, and Glen Carlson is my counterpart in New South Wales, and there these 22 year old kids running workshop for adults on how to run a successful business and create wealth, and I thought, what the heck? What gives these guys the right to do that? And so that was when I first met Dan actually here on an event on the Gold Coast, and then I just ensured we joined, you know, I just, I pitched them for a role, I created the role for myself, pitched them for it, so I'm coming to work for you, 'cause I was really reached at, poured at, and he said, "You know, "if you want to become a world-class entrepreneur, "you gotta learn to sell.", so I thought, great, this is my opportunity, you know, and I literally hit the phone sometimes 16 hours a day, 'cause we call, we do running events in Perth, so I get up at eight, start calling eight in the morning, and I'd be finishing up sometimes calling up until nine o'clock in Perth that night, so it was just a baptism of fire. I thought I was good at sales, I realised I was shit. That's what you talk about when you got this for 10 thousand hours mastering you craft but also, you know, do a thousand pitches, 'till you get it right, and anyway, long and short of it is, we ensured we ran our events the first five, six years when we were promoting speakers, and when we went into the UKs, we were literally promoting people who we just were passionate about, we were studying their material, and we wanted to share them with the world, so John Demartini was one of the guys we promoted at the time, Roger Hamilton, "Wealth Dynamics", you know the wealth dynamic system was phenomenal. So those are the two speakers we launched into the UK, and then we promoted people like Bob Proctor, and then we also ran some events with a guy called Mike Harris, who'd build three billion-dollar companies, T-Mobile was one of them, and so we just had, like, we were promoting people who we just thought were awesome . So that's what I mean, and sort of, we intuitively stumbled across is, we were always looking for speakers, and that's where the methodology came about, 'cause we were looking for people who could stand up and who had a pitch, and we even had an email template, and this is where the constructs of the book came from, because we had so many people approaching us, saying, "Can you promote us?". And Dan and our team were reading these emails and well, can you stand up and do a pitch tomorrow, you know, do you have published content that demonstrates you the authority on this topic and the industry, do you have a range of products, you know, from CD products on the front end, so chunky stuff that we could share on the back end, do you have a good profile if I googled you and checked you out online, we're gonna find some things in, can you bring some partnerships that would leverage your trusted scale? If someone could tick yes to all of those boxes, we were like, well, let's talk, because potentially we could have done business. You know, one of the guys we were this close to sign a contract with, was Tony Robbins. You know, so we were literally, there was the potential change of hands, and we were considering whether we should promote him or not, and that was around the time where we've realised that the reason why we didn't do that one, sort of answers the question actually, I haven't thought about it like this before, is that, that was very much, very heavy around the personal development angle, and we were promoting speakers that were sort of in that line, but the inside for us was that what we really were passionate about, all of us in team was actually entrepreneurship, and moving in that direction more. So although that was, you know, exciting for us I think where we wanted to take the business, and where Dan and Glen and the entire team took it was down on the entrepreneurship angle, and that's where we've been in the last 10 years, but I think that's why it sort of, just following your passion early on, just following like, intuitively, where are you gonna take it, 'cause I was always one of those guys in school where, I never, it's not like I went oh, I wanna be this, I wanna be that, you know, I didn't really know my path. It's why I went sort of backpacking as soon as I finished high school. I was trying to find myself and I think I just gradually over time of just following the internal needle on my compass I in fact, stumbled across it, and then on point reflection, like, I love the Steve Jobs Stanford presentation he give to the graduates of Stanford University and this is great talk, if you just google Stanford address by Steve Jobs, you'll see this brain talk, where he talks about, you know, life is about figuring out, you know, it's the way you wanna go, and its hard to connect the dots going forward, but it's easy to connect them going backwards. And so, often, sometimes you have to, if you're not sure on what you wanna do, you just sort of follow your passion and follow your interest, of where that takes you, and you know, I also surrounded myself with a lot of mentors who have given me some advice. One of my first mentors just said, "Work to learn, not to earn.". Which is why when I pitched the sales role, I was earning like I think my basis, few hundred bucks a week , which I spent more, drive at it, drive at Brissy everyday. But I was just, literally learning, you know, had to get in there and sell. So anyways, and it's the point of reflection looking back, then when, hang on, this is my thing. Now I'm crystal clear, you know, I have to play in the game for so long that this is just what I wanna see in the world and help entrepreneurs who can maybe sort of speed up that journey for him. Chris Hogan - I think you're absolutely right. And that's, I think, what's been my pivotal point too. Is actually age. You know, I follow my compass similarly to you and and it wasn't until sooner than my 40th year where I reflected on my life and what I was passionate about. And went, oh it's this, this, this, this and this. And I have plenty mistakes of course, I've learnt a lot, a lot. - There is always a shit tonne of mistakes. Chris Hogan - I've made, I think I've made more but I know I haven't. - More lessons to come. Chris Hogan - Yeah. Oh god, here we go. But, yeah, it's, you know, whatever I'm passionate about, what things have I done right in my life, and that I have to continue doing, or do more frequently, who have I surrounded myself with, what types of people, and who should I not surround myself with. - Completely. Chris Hogan - What types of people, what are their activities that, you know, I know that screw me up, what's the things that I eat or drink that I know that totally screw me up. - [Mike] Completely. Chris Hogan - And so, you know, I've gone plant-base to several years ago thanks to my sensei's advice. - [Mike] Yeah. Chris Hogan - I frequently do martial arts and because I discovered that to be super important, you know, increased my exercise output, found that Grant Cardone, super-high energetic guy, you know, 60 years old. - He's 60?! Chris Hogan - 60. - I didn't realise. Chris Hogan - But he's jacked. - Wow. Chris Hogan - He is jacked for 60. - I didn't realise he was 60. Chris Hogan - Yeah, man. And like, he's a hot man, you know, like-- - Good, got to be the bromance going on there. Chris Hogan - Oh, for sure, for sure. But he's an alpha dude, right? - Yeah, completely. Chris Hogan - What I saw about him was, why is he so successful, and this was just from studying him on stage, I was two seats back from, you know, the stage, and I was like, more energy out, the greater the energy out, the greater the return on energy and alphas need that, you know? And I think, well, business owners actually need that, especially if they are the alpha. They have to put out heaps of energy because they get it back. So I discovered that too and energy equals, you know, that energy output can be exercise, you know, and you don't have to be talking to people all the time, but those things are really important. And then things that I have to cut out. Alcohol, forget about it, you know, like, just cannot touch this stuff, because it sends me in reverse, you know, it's dehydrating for one, it's a depressant for another, and, you know, I've discovered through talking to my clients, who are supplement retailers, good day Todd at Sporty's Health, what some of my nutrition mistakes are, you know. - Beautiful. Chris Hogan - Surrounding you puts-- - Yeah. Chris Hogan - Jeez, I need these, really need these, all of these people in my life, and it's like who's the, I guess, what's the round table, what's my advisory board actually look like? Just for me to operate. And my wife's essential, understand that, mentors, you know, nutrition, okay, I need my training coach, and I need my business coach. I guess there's just five of the essentials right there. - [Mike] Yeah, absolutely! Chris Hogan - And then Jim Rohn's quote, you are the average of the five people you hang out with most. If I can hang out with those people every week, then I'm on point. I don't know how it got there, but I think it was just lots of things you said resonate-- - Yeah, a hundred percent, what you mentioned earlier about being really mindful who you choose to spend time with and choose not to choose time with, it's a conscious choice around things. Chris Hogan - Of course around this sense and I wasn't in there, six. - Yeah, and I absolutely think that this, that's what I've done throughout my whole life, it's consistently, I'm just trying to hack my body. I'm trying to hack, hack, hack for the one that's a bit of an overused term, you know, I mentioned before over in the health, health sort of programme we're doing at the moment, I've got a coach who's advising me, Cody McCullough, he's from the Gold Coast, he's phenomenal, with just helping you understand these 360 different types of body types, and knowing your body type is instrumental, getting back to like, how do you-- Chris Hogan - I know Cody. - Yeah, so Cody. So, he's one I'm working with, and he does a phenomenal job of just analysing, he gets into like, measuring your bone density, like, your brain circumference, length of your fingers and just because the length of your fingers, I was looking at being one body type, but because of the size of my knee that completely put me in a completely different category, and it was just phenomenal, the level of detail we can now go to to then understand what your ideal... As an example, this one I'm big fan about, sort of getting into these daily habits and routines, you know, and I've tried for many years to get up nice and early and I've got friends who often laugh at it like, if I heard this I'd be chuckling and go, oh, they're up naturally up at four, five o'clock in the morning, and it's just like, poof, and they're awake. Man, that has never been me, and I've forced myself, I've literally done it for months, to force myself to get up five, six o'clock, but I'm just dead tired in the morning. And so doing this analysis was really fascinating, as we mentioned when we came in. I am a fan of this routine, I don't really feel hungry up until lunch time, so I used to force myself to eat, but then I felt uncomfortable about it and now I sort of have my shake, my wheatgrass in the morning, been doing that for about 15 years about a litre and a half of that, as my wake up, and I don't eat about, easily, like, yesterday I didn't eat until 2:33 I think it was, that was the first time I ate, and now I'm taking ownership of that, because now my body is all about digestion and, you know-- Chris Hogan - But it comes back to the individual, doesn't it? And that's what's the importance in it. - 100%, this is exactly right, this is-- Chris Hogan - Everybody's saying you have to get up early and you have to eat breakfast, you have at this time da, da, da. No, no, no. - You gotta listen to your body, you gotta listen to it. And then things what we're talking about here overall is about just tune in to yourself, if it's not clear for you, understand, just listen to your body, but also just be proactive. I love what you were talking about, surround yourself with people you want to be surrounded by. Put yourself in the environment, I love the Warren Buffet quote, which is simple but it's really true, 80% of success is just showing up, and just put yourself in an environment where others are gonna be around, where you can't stand to meet those type of people. So, huge advocate of all that sort of stuff. Chris Hogan - Awesome. Mike, thanks so much for your time. It's been a great chat. In fact, we've gone over my usual, but it was so good. How do people stay across, what it is you're up to and what can we expect from you over the next sort of 12 months, say. - Oh, that's an exciting one. Chris Hogan - What's one of the highlights or what's one of the goals that you-- - A couple things, a couple highlights. We were only running events in Brisbane when I first came in then I expanded us into Gold Coast and then Toowoomba and Sunny Coast and so on, and Mackay, and now I'm expanding us to around 11 regions around north as that was Byron, Ballin, and nine regions in Queensland, so running events all over Queensland too, so if you want to just check out Key Person of Influence workshops, you can go find one of the events, come along with my guest to one of those three-hour workshop, and the other thing I'm about to be launching is a Podcast. Chris Hogan - Beautiful. - So that will be coming out soon. If you wanna stay in touch though, just feel free to google me, just type in Michael Clark Key Person of Influence, or Michael Clark Dent, you'll come across my LinkedIn profile, and then if you wanna get access to a free copy of our book Key Person of Influence, I'll be happy to send you a copy, literally just type in dent.global forward slash start. So dent.global forward slash start. Send you a free copy of the book. Chris Hogan - Beautiful. - But mate, thank you so much for having me here. It's been fantastic. I love working with you, buddy. I look forward to seeing you just continue to expand, and your influence as you play this game even more, and thanks for the opportunity. Chris Hogan - I appreciate your time and energy too, mate. So, thanks so much for watching, guys. Plenty more coming to you on memedia.com.au and we're sharing across all of our socials as well. Cheers.

Published Nov 4, 2019 VIDEO TRANSCRIPT Chris Hogan - G'day world, Chris Hogan coming to you live from MeMedia studio, here with Burleigh Heads for episode 110 of Get Fact Up. I have with me today this beautiful guest, Larissa Rose. Who I met probably only two weeks ago, from a LinkedIn little message and we realised we were pretty close to one another geographically. Larissa's from Glowing Green Australia. I'm gonna attempt an intro here on what Larissa's all about. Basically sustainability and measurement, is what I think Larissa's all about. If I can sum her up in two words, is that sustainability and measurement. Now if you're a company going for those sustainability values, or organisation for that matter and you need to measure the impact of what your doing, then Larissa's your woman. Larissa Rose- Well done. Chris Hogan - [Chris] Is that all right? Larissa Rose- Yeah, I think you've capped that up pretty well, for sure. Chris Hogan - [Chris] Cool. Larissa Rose- I can put some frilly lace around that as well. Chris Hogan - Lets do it. So can you explain, firstly Glowing Green Australia, what it is you do. Or maybe what qualifications you have. Just pad that out a little bit for us. Larissa Rose - Yeah, absolutely. I'm an environmental consultant and director for Glowing Green Australia. We do two different parts in our business model. One is the environmental consultancy, all the stuff you just talked about. In respect to companies and businesses potentially looking at how they can progress with their sustainability. Their operational cost and what that means environmentally. Also, a lot of companies that need to ensure that they're meeting environmental legislation rules and regulations so we do that side. The other fun side of it is doing the environmental education. We go in and embed environmental initiatives and programmes a lot in schools, but also with a lot of businesses as well. You wanna teach about environment. Chris Hogan - Okay, so when it comes down to the rules, who's setting the rules here? Is it the company saying we wanna be 100% sustainable, or zero carbon footprint by 2050, and that's the rules they set for themselves? Or is it more so, they've got an environmental impact study that's been done for their mining company and they have to make sure they're not leaking any ugly stuff into the creaks? Larissa Rose - Yeah, absolutely. So there's two different ways people define their wanting to come to us, and the services that we have. A lot of that is their self-ownership within the company or the firm might want to look at the operational cost. What is that? What does that mean? How do we pull down and get less waste, less water, less energy? So lets look at that and we do a bit of an audit, an assessments. That really helps support them with their future potential to do branding and market that. So we might get some base line benchmark numbers for them. Then we start progressing across over the years, then they can relay and talk back to that. So that's really great to see and that's a really big shift in the culture around people understanding and identifying every move and choice that they do has a significant impact. Then there's a normal regulation part, like legislation and law as per Australian Environment Regulations, And also Queensland. What we need to do here locally on building codes and that sort of work as well. Chris Hogan - Cool. Larissa Rose - [Larissa] Yeah. Chris Hogan - I really like the first part, where your saying your analysing, or doing an audit on how they might be using or overusing some of their resources and not being 100% sustainable. That really fits into I guess corporate values and sustainability values and also what we're involved in. When we're going into a place trying to understand their values and their purpose and define that purpose with them. So I can see a real good fit there. Okay, you have sustainability as a purpose or a value. Me personally, I do analytics online. Digital analytics and data. I don't go and capture those touchy feely sort of data. That would be where you come in I imagine. Larissa Rose - Yeah. We really do, when we go in and see a business that wants to start making a shift and change- Self-ownership one, not one that's been driven by regulation or some sort of rule. It's really important to get into the crook's of who they are and where they're at and building that ethos and that vision. Looking, every business is different because they have a different narrative that they want to attach to it. Some are a little bit more economically orientated. Look, how do we start finding solutions that do minimalize some of the cost that we're spending on certain parts. One of that might be simply on paper. We're not doing to much on paper or how do we reduce our water? Then there might be other businesses that look at it, well they're going driving purely on an environmental perspective straight away. For them the economic benefit's are a secondary level. Because their ethos resonates quite a lot on that environment component. Yeah, it's really great. It is like you, you know just shaping out and manoeuvring it. it's like a piece of Play Dough and contouring it and how they want it to move and progress forward. Every job in business is different. That's what I so love about it, is that capacity to really create that hook and that space for that business and that client to be able to take a really good ownership around what that is and what that means to them now but also in the future. Yeah. Chris Hogan - Fantastic. Are you seeing sort of wide scale adoption here? What sort of phase of the bell curve are we in? Are we in early adoption? Innovation early adoption? Early majority? Where are we in the bell curve? Larissa Rose - Yeah. With a big trend that I'm noticing lately within our business model and the environmental education side, which does pull down a lot on a lot of the schools. We've done a lot of progressive work, some of the biggest schools here on the Gold Coast, really going in the back hand and kept very quiet on it because setting their bench marks, doing all that auditing work plus embedding programmes into the schools. To make change because it's all behavioural. Were noticing that trend. So we've had a fair push probably over the last six months from referrals from the other schools, to go we've heard about the work you did with this school, we would really like to be able to do something. We're sort of at this stage so it might be small. So I'm noticing a lot with the schools taking- Chris Hogan - State or private? Larissa Rose - Both, we've had both. Chris Hogan - Wow. Larissa Rose - Yeah. Would be even kill, absolutely for that. Yeah. Chris Hogan - That's progressive in itself. - Yeah absolutely. Chris Hogan - I would expect private to be progressive but not no where near as much for states. That builds a little bit of confidence doesn't it? In your . Larissa Rose - Yeah. To see, sometimes it's really teacher driven and it's teachers in the school are like we want change, it really upsets me we don't have recycling bins anymore. Or something basic, that's how full on it is Chris. There are schools who still don't have recycling bins. Chris Hogan - [Chris] Okay, that's a little bit sadder. Larissa Rose - Yeah. Well there's parts on the Gold Coast that don't have recycling bins, just as sad. Chris Hogan - Or bins. Larissa Rose - [Larissa] Or bins. Yeah, it's really good to see that shift and that culture. Especially that's teachers anywhere from the ages of you know 30 to 50 who are approaching. They go hey we heard about the school that you did. Could you do that? Then there's a lot of principles that maybe sort of look at it economically and what's it gonna cost for someone to come in and help a third party come in and really help us take ownership on that. When you start showcasing the narrative of what you can embed and the message you can embed into the community and that duty of care the schools have, to the community as well. Their footprint sometime is like a small community, some of the numbers of pupils that are at these schools. When you start shaping that and then start talking about the opportunities that come from taking this change and making this change. Weather that's you know, they can talk about I did this and then they can vouch for the local politicians, stuff that they want more funding to help support and enable greater outcomes at the school. That is how we do and mostly work a lot with that. Chris Hogan - [Chris] Amazing. So given that industry, the education industries on fire at the moment for you. What's business life like on the Gold Coast? What's the sentiment like? Larissa Rose - Well, in environment it's been up and down, I guess at times. I guess that could be where I'm going in my business as well and stuff like that. As everyone knows it's one of those fun rides when you start your own business. You do that whole entrepreneur scenario kind of dialogue. It's full on and it's foul and it's hard. Chris Hogan - But it's fun too? Larissa Rose - And it's fun if you chuck another f in there. My business has ebbed and flowed a lot. I was more of a mature aged student doing my environmental studies in my late twenties. I started when I was 29, 30. Already had two children at that stage. When I got through to my masters I had my third, so I sort of did a year or so break in the middle of my Masters and then realised I wanted to hurry up and finish it. Through that period of time I started my environment business Glowing Green in 2010 and then it took of pretty quick actually. While I was at university doing a few contracts that I gained and then a lot of the school work came on board and I really started shaping out that model and approach of what I do in schools. That sort of cultivated quite well. You need to keep a lot of stamina and momentum keep on going on it. I've done this space of feeling like sometimes I'm crawling in the trenches and the next minute I'm like okay I'm sort of in the meadow a little bit more and is feels great. Then the next minute, all of a sudden crawling through the trenches again. I've made some decisions through that time as well to branch out and do something I really had my teeth into, which has been the renewable fuels space. Something I specialised a lot of my research in. That differed away from glowing Green to some degree as well, and running another industry association, starting another industry body was absolutely huge thing to do. I was thinking well, it'll be fine. I've got my environmental consultancy business. It's kind of good, I've got the flow. At that time I was in a partnership and then that fell a part. I was like wow, I have to earn minimum two grand a week now to make amazing stuff happen in my life and to keep a business going. Plus I'm running an industry association on the smell of an oily bar fuel rag. Then I was like wow Larissa, you've really not thought about some of these things that your doing. Keeping that whole boat afloat has been massive for me Chris. It's been such a space of self-ownership and ego and pride. And then realising that self doubt and anxiety and thought process and thinking your not good enough or not doing. I should be somewhere else, I'm 40 now I should be at a different level than what I'm at. Chris Hogan - Oooohhh. Larissa Rose - [Larissa] All of that kind of head funk, which I like to call it sometimes. I've transitioned and understood that it's time for me, I had to move away from the industry association and put full focus on Glowing Green Australia. Because that is mine and that is it. The energy embedded in the other one was not gonna have as much return on investment as Glowing Green. I've been in the last year, feeling like it's time to crawl out of the gravel and trenches again. The valley of darkness as I call it. Shoot through the other side. Really pull down on everything. I read and see and I know it's okay to know all this great amazing stuff that you and I would be listening to all the time, but putting it in your tool belt and actually using that tool. Larissa sort your shit out today, you've got to make some really great stuff happen this week. Swapping that narrative in those times when I felt like oh my god what am I doing? Chris Hogan - [Chris] Yeah. I can totally empathise, had similar challenges in my life. I think your trying to ride two horses. As my mentor Lee kelson and business partner in Beach City would say, "To ride two horses you need two arses" and he doesn't know anybody with two arses. it's proper difficult, your swapping from one horse to the other constantly. That means your distracted 50% of the time. How's that going? How's the bio-fuels thing going and how's Glowing Green going? Larissa Rose - Yeah good. I had to do a transition with that and you just nailed it. I kind of thought that it was possible to do. I finally had to hit the bottom, for me because I'm so stubborn sometimes. I'm like no, I can do it, I'll make it happen. Can be really great at that and I'm so optimistic. Yep, I can just manoeuvre this, but really at the end of the day that wasn't serving me well. I was actually not working to my full capabilities and my best that I could. In turn it caused a significant detriment on my own personal business model that I'd been doing since 2010. At the end of the day you don't own an industry association. You could have started it, and you made it look great and it's pretty and you built the business model. But at the end of the day, I am just a director and I can fall of that and that's it, and then it's gone and I've got Glowing Green. I had to just get back to basics and look at that and realise what you said, can't ride two horses. I did that and it's been over the last six months, that transitions occurred. I've stepped away from the directorship in the industry association and went Larissa it's okay. It doesn't mean your not good enough. Just all that crazy narrative that goes on sometimes. I didn't think I had, I didn't think I was harsh on myself but It really surfaced a lot through that experience. Stepping away from that directorship, taking on something that was more digestible, a very small leadership role to look after renewable fuels in Australia and went yep that fit's much better into my capacity. Being a single woman with three children and tryna punch and push and do all the work building profile building business, then pull back to Glowing Green. I can tell you right now, probably the month before I met you, I was doing the I feel like I'm losing my shit. And I'm crying and it's hard work and fire anxieties like all time high. Shit I used to wonder, many years ago you hear people say their depressed and I'm like go sort your shit out. Go do something great and rad and happy. Go for a surf, go to the beach. I couldn't understand why you would be depressed, couldn't understand it. Chris Hogan - I'm so with you on that one. Larissa Rose - And now I've been, okay, yep, universe just slapped me in the face so I can understand all these little things surface up. Chris Hogan - [Chris] Yeah. Larissa Rose - You know. Yeah, it's been really hard. I've just kind of really punched through a lot the last few months, with understanding what I needed to do a little bit more. it's one of those things, sometimes you've gotta go through those really foul, tricky times. Chris Hogan - [Chris] 100%. Larissa Rose - Then you just pop out the other side. Not meaning as you got millions of bloody jobs that are coming through and you're killing it. Just something shifted. I'm really grateful for it. Those little cogs, that felt they were so not even moving anywhere, and literally I feel like I swear I've got gravel scars from crawling through that trench. Feeling on my legs because at times I would just be like I don't know what's gonna go on. Maybe I just need to do this. Maybe I just need to do that. All this effort and time I've put into building a business, you wonder how much further along you can go. Your draining your pond to survive, the business pond that you keep on going. Then your just doing so much good stuff, to a point where I was like okay universe, I've done full on frigging everything now. I don't know what to do for you. I don't know what else to do. I'm trying so hard here, I'm applying everything and anything I need to do, I'm not being a slack arse. Not being lazy, I'm engaging. I'm doing everything, I'm trying to push and be on the forefront and engage. What are you gonna do for me? So that ultimate space, then I noticed over the months after that I started to pop out of it. Chris Hogan - [Chris] Yeah. Larissa Rose - Yeah. Chris Hogan - [Chris] 100% there. I empathise with the whole scars thing. It's funny to maybe it's the 40 thing too. it's the maturity that comes with the age of 40. Probably would have said I was this mature at age 20, but no I wasn't now. Wonder what the next 10 years is gonna bring? Then the business maturity too. The whole experience of being in business. I've been a sole trader since 1998 then had to hold down various employment, employee roles and all of that sort of stuff, to try build a business on the side and then start this business. That being said, just the scars, the adversity that you have to go through I think. That really changes the way you think about business and about life and what's important and what isn't. To be honest, I don't think I could have read that in a book. I couldn't have watched a movie about it and got it. No one could have told me, and I actually would have gone yep okay, I take exactly what you said and I'm gonna implement that. You have to earn those scars don't you? It makes you a better business person. Larissa Rose - Yeah, absolutely. I've got staff and my office at Palm Beach, just to have had all of that and taking quite a lot of interns. I know I can pull down on those scars to help instil confidence in them. I have this big drop line all the time that I say about building the leaders of the future and stuff like that. I can't say that unless I've actually felt what it was like to have scar tissue. The evolvement for me through this last year or so has been massive. I actually give so much gratefulness and thanks to the fact that I transitioned out of that role. Chris Hogan - Me too. Larissa Rose - And that space and understanding to let go, and it's okay. It doesn't mean that you failed Larissa, that you've not in that association isn't what it is. It's no reflection. There was a stupid funky criteria, not even a criteria. Just judging sheet that I had on myself because of that or this or that or- Chris Hogan - Was it social expectations? Larissa Rose - Yeah a little bit. A lot of pride as well was attached. I didn't think I had that much pride, but whoa by dang did I have a lot embedded in that role and that profile and that space and stuff and work. Chris Hogan - Would you also term it ego sort of a little bit too? - Absolutely, yeah ego, absolutely. I've been actually learning how to process and digest that over those months Chris. That for me I think, is what has been it. The big one to go it is okay to let go. You know what when I finally did let go, I had to go through that grow space, I released and then I allowed more amazing rad stuff to happen and come in. Chris Hogan - Open mindedness right? Larissa Rose - Absolutely, thinking much more limitless. Oh if that goes that's not gonna happen and that but Larissa your not even thinking abundantly and limitless like you say that you doing all the time. Your not even applying that principle right now because you know that when you stop and let go and release and understand that's it, it's served it's purpose, it's done what it needed to do, it shaped me to be the human that I am right now in the present moment, that's amazing. That is great. That is good. Stop looking at things like okay it failed, you don't have that any more so it's not good. What about the 100 other rad things that you learned from the experience and who you met. You taught yourself how to do this type of reporting. You learned how to have really great conversations with politicians. You learned how to lobby or negotiate, navigate through that corporate stuff that I could have done five MBA's on that and still I'm way better that doing five MBA's. Go thorough that chunky stuff, break it down, think it, lean on people, have good sounding boards around me to help chunk it out. Then yeah, release and in it flows. Chris Hogan - [Chris] Beautiful. Larissa Rose - Fresh air, open up that door. Chris Hogan - [Chris] Beautiful. Was there any book, even though I said it, one book couldn't have changed me but was there? Was there maybe a combination of books or podcasts or something that helped you realise the funk that you were in, or maybe some way to step out of it? Larissa Rose - [Larissa] Yeah. There's two really great podcast's that are great, which I love. One is, Mark Rhodes, Mark Rogues, he is in relationship- A gentlemen in Canada. Amazing, and it's just not skill setting you for your relationships and your capabilities to be able to be reflective and understand and do that growth and acknowledgement. You can apply that principle to everything. Another one is Brandon Dawson, who is in the states. He has built some major big businesses all the way from him being on a farm, a walnut picker. I've really valued those. One book that's pivotal for me, that I always go and grab all the time is called Feel The Fear And Do It Anyway. That book for me probably about 15 years ago was a catalyst. I can't remember the authors name but please google it and find it, you'll see it. it's Feel The Fear And Do It Anyway. It really just shakes you and challenges you. I use that statement and saying of that book all the time. It's so true. Larissa, feel the fear and do it anyway, go. I'm grateful that I don't get to scared to do things but I don't get to scared when I know they're gonna be fun and exciting and good. When you have to feel the fear anyway, make a decision that you know that's got some detrimental level to it, that takes full conviction and action in the moment. Weather that's with closing something down or acknowledging your business models not working anymore or letting go of a relationship that you just realised is so toxic to you, it's not serving you well at all. Yeah. Chris Hogan - Yeah, that's maturity in it'self right? Larissa Rose - Yeah, self worth and value I think really at the baseline of that isn't it? Chris Hogan - Understanding your values has been a massive journey of mine. Probably over the last few years and a few years back if you had of just said to me what's your purpose? I probably wouldn't have been able to answer that. I ask people that a lot now. I get blank stares and open mouths, the silence is deafening. When you work that through and talk that through and we do work shops on it of course, but it's so exciting for me to be actually able to share the journey that I went on, and the process that I went on to discover that. What my purpose is and how that aligns with my business. My business is a vehicle for my own personal purpose. Breaking out of the trenches like you say, can- I refer to Lee Kelson all the time, I talk to him all of the time, it just beats me up and it's beautiful. He will do this big sigh and go um, and I go what Lee, what? And he'll just tell me how it is and it hurts like buggery but I love it. I was like, I'm getting the real story here, there's no glossy, living up to expectations or telling you what you think you wanna hear kind of stuff. Getting that real truth actually really helps. He says, "get out of the trenches, raise your gaze." "Stop being so tactical and be more strategic." When your going though those trenches, your probably in it. You can't do anything else but be tactical and put one foot in front of the other and just keep going. Or crawling, whatever it feels like right? But eventually when you come out of it and you raise yourself above it, that's the breakthrough isn't it? Your almost like your sitting above yourself or where you were, looking down and going, right. See all the errors of my ways, I see some positive stuff to. it's like your looking down on top of a maze or something. You go , oh yeah, instead of turning left there I should have turned right. That's what strategy is for me. Do you feel like you've been more strategic in your approach to business now that your someone out of those trenches? Larissa Rose - Absolutely, the universe has completely bitch slapped me. I needed it. I needed one on each side of the cheeks. Now, oh my goodness, my ownership around that and my attentiveness to thinking like that and being conscious of that and not being maybe sometimes complacent at times. I'm like yeah it's all good. That's not served me well. That's a great attribute to have, however that needs to turn down the dial a little bit. And you need to turn the dial up on this one Larissa. So yeah, for sure. Definitely have felt for myself over the last 6 months. I've had a lot more better with strategy and embedding that more and looking at it, but also going back and having a look back and going make sure you learn and reflect on that space or that process. Because remember Larissa, what happened last time. Chris Hogan - I'm sure there was some really good stuff that you can go, that was great, that was great. That was great but there was just some valleys of death somewhere in the middle or mixed up between them. You picked the best parts of all of them and that's what makes you the best human you are now right? Larissa Rose - Yeah. Chris Hogan - You have much more empowering conversations with clients and people, like we're having now. I think adversity is so important and to be honest I lived a blessed life growing up and I think if I hadn't gone through business challenges. Life's beautiful. But if I hadn't gone through those business challenges and that adversity, the self-reflections and anxiety. I found anxiety at 4am one morning and went what the hell is that? Larissa Rose - [Larissa] Hello. Chris Hogan - Someone told me about this. I did the whole laugh and went whoa! I can't breathe. I was like that was crazy. Didn't think that was ever gonna hit me. Because it has, I feel like I'm a much better person for it and I bet you are too. Larissa Rose - Yeah absolutely. Just feeling really content and being in that present moment knowing that it is what it is and everything has had a process to serve you well. Chris Hogan - Yeah, fail forward is something I like to say. Apparently it's a book title, I've never read it. Maybe I'll have to. Larissa Rose - Maybe. Chris Hogan - Larissa, thank you so much for your time. I love the journey of that conversation. How do people stay across what it is you're up to? Because I know you're going to be doing some cool things coming up. Where's the best place to follow you? Larissa Rose - Yeah absolutely. Probably everything on any social media handle except for Snapchat because I'm not on that one. Chris Hogan - Are you on TikTok? Larissa Rose - No, not on that one either. So there's two that I'm not on and the moment, who are predominantly dictating. I'm on LinkedIn as Larissa Rose, my personal profile. Everything else is Glowing green Australia, so you can see where we're at and what we're doing. So yeah, it's great. Chris Hogan - Thanks very much Larissa. Thanks for watching guys. Plenty more coming to you on memedia.com to you and check out the socials as well. Cheers. - Cheers.