Real Estate Marketing for Investors & Agents on the CarrotCast Podcast

This one's a biggie! You'll learn:

• Creative ways to integrate video into your marketing & follow-up that you likely haven't tried (with specific apps & tools)

• The most effective topics for getting motivated seller & buyer leads + how to outline a video fast

• What gear you don't need, how to create a video strategy, why audience & demographic matters, and the truth about being comfortable on camera

• The most common video marketing mistakes made by investors & influencers

and a whole lot more.

You might want to take notes and listen to this in two parts! Head to Carrot.com/video to get the full playbook & our other resources.

Mentioned in this episode:

Carrot.com/video for more awesome content

Work with Josh Culler: https://www.rei.video/

Carrot's Videopost: https://carrot.com/blog/how-to-create-real-estate-content/

https://www.videoask.com/

https://www.tubebuddy.com/

https://podcast.adobe.com/

https://bombbomb.com/

https://www.loom.com/

Josh's first CarrotCast episode from 2020: https://carrot.com/blog/josh-culler-quick-video-marketing-hacks/

0:00 Intro

7:28 Camera Fear

11:20 How to Outline Your Videos

17:40 Goals: Investor vs Influencer

23:24 Video Gear You Don't Need

26:39 ChatGPT for Real Estate Videos

33:26 Topics for Investors

49:43 Time-Saving Tools for Video

1:04 Distributing to Social

Want to make your AirBnBs more profitable? Want to automate your Airbnb management process? Want to start investing in AirBnbs without owning the property (AirBnB Arbitrage)? Well, good news. That's all Jorge focuses on. He's THE AirBnB guy, and he'll share with you his short & medium-term rental strategy netting him nearly double the profits compared to his days as a traditional landlord. (Plus, he has a WILD and inspiring story of going from dealing drugs and failing through high school to finding his purpose & building a business of impact). If you're ready to diversify your portfolio and master AirBnbBs, listen in.

Mentioned in this episode:

George on Instagram: https://www.instagram.com/thejorgecontreras/?hl=en

Work with George:

https://therealsystem.com/

Enojoy more episodes at CarrotCast.com

If you're a part of a team and you get to the end of your week feeling drained, super busy but without progress to show for it progress, it's could be an accountability issue. It might be that you're not clear on your goals or the exact steps needed to hit them. This si something that many successful leaders struggle with - holding each other accountable in the right way. In this episode I'll share some of the do's and don'ts I've learned, so you can run a more accountable, more efficient team. Listen in.

Testimonials can make or break your ability to generate leads and convert those leads into profitable deals. That's why we're talking with two of our all-time favorite guests, Beau the closer & Keith the SEO beast to break down:

• The specific questions that'll get a house seller to give you a raving review that bust objections
• How Keith & Beau leverage these testimonials on your website, Google profile to generate more & higher-quality leads
• How to capture the perfect video testimonial vs. a written review, the most common mistakes investors make, and more!

Whether you're brand new to real estate investing or you've done 100 deals, join in on this conversation with two six-figure wholesalers to hear how you can become a more credible real estate investor.

Learn how to make the most of your website at Carrot.com/convert

Why would it drain your energy if you're working in your genius zone? That's what I asked myself the first time I delegated a skill that I was great at in hopes of buying back my time. It flopped. The good news is that I learned why it flopped, how not to delegate, and which things you should rarely delegate! Whether you're solo and hiring V.A.'s or have a team of 50 like myself, you don't want to miss this. Listen in!

In a follow-up to last week's podcast, this fast-paced, equally strategic yet tactical conversation with our friends Bryan & Chad at Motivated Leads, we talk about:

• How to maintain a cohesive look & feel while keeping your website high-converting
• How to make your forms convert better: length, placement, and testing
• What makes a great company logo, when does branding not matter + other branding tips
• Why page speed matters & How to keep your pages loading fast

Listen to part 1: https://carrot.com/blog/site-design-conversion-101/

Work with Motivated Leads – Carrot Member? Go here.

Work with Motivated Leads – Not a member? Go here.

Get the rest of our site design & conversion content & Carrot.com/Convert

Does your website SELL? Does it attract, qualify, and educate prospective sellers so they choose you over other investors? A high-converting website should do exactly that while looking good and generating motivated leads. In this fast-paced, equally strategic yet tactical conversation with our friends Bryan & Chad at Motivated Leads, we talk about:

• The 3 main elements of a high-converting website The very first things you need to edit on your website to ensure it converts visitors into leads
• The differences between pages for leads from paid ads vs. organic search
• How to make sure your website converts on mobile, and more.

Tune in next week for part 2! Get the rest of our site design & conversion content & Carrot.com/Convert.

"Affirmations without discipline are the beginning of delusion." - Jim Rohn 

Before you tune me out — I'm going to talk about affirmations in a way you might not have heard. I'm confident the way I was taught to approach affirmations as a young entrepreneur has shaped the leader I am today. Whether you think affirmations are hype or you're all for them, listen in and let me know what you think! 

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Want more? 

➨Our Real Estate Marketing Podcast: https://link.chtbl.com/gkGhAnYN 
➨Subscribe to our YT channel: https://www.youtube.com/@GetCarrot 
➨Instagram: https://www.instagram.com/getcarrot/ 
➨Facebook: https://www.facebook.com/InvestorCarrot/ 
➨Take a demo of Carrot.com: https://carrot.com/choose-demo/ 

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About us: 

At Carrot, our vision is to inspire & empower real estate professionals to gain true freedom and make a greater impact with their businesses. We do that by providing industry-leading websites, marketing tools & training that help you generate more motivated seller leads than any other platform.

If your definition of a marketing budget is "spend money until I get a deal", this episode is for you. Mike Otranto consistently brings in high-quality motivated seller leads from SEO, PPC, and direct mail, while keeping his business profitable and predictable. We break down how to understand the effectiveness of each marketing channel, the specific ROI of each of Mike's marketing channels, how to outsource your SEO wisely, and mistakes to avoid when managing SEO & other marketing channels.

Mentioned in this Episode:

Mike on Instagram: https://www.instagram.com/mike_otranto/

Mike's Carrot Site: https://www.mikeotranto.com/

Spin Selling by Neil Rackham: https://www.amazon.com/SPIN-Selling-Neil-Rackham/dp/0070511136

Never split the difference by Chriss Voss: https://amzn.to/3VoMgzr

Want to break page 1 of google rankings but in a competitive market? In this episode we're going to show how Greg went from knowing nothing about SEO to ranking #1 in his market of Maui, Hawaii. He also shares a few creative ways he's building backlinks that you might have never thought of. It's simpler than you might think!

P.S. - It's SEO month at Carrot! Go to Carrot.com/SEO to get the resources you need to get your website generating high quality seller leads through Google.

Want to buy back your time but struggling to figure out how to actually do it? You're not alone. Entrepreneurs, CEOs, and business owners: Dan Martell wants to help shift the way you think about systems, processes, time management, and focus, so you can run your business the way you've always dreamed of. In this podcast interview, we dive deep into the best nuggets of Buy Back Your Time: Get Unstuck, Reclaim Your Freedom, and Build Your Empire by Dan Martell. Listen in, and implement with us.

Our first episode with Dan Martell: https://carrot.com/blog/dan-martell-interview-buy-back-time/

Buy Dan's Book: buybackyourtime.com

Dan Martell on Instagram: https://www.instagram.com/danmartell/?hl=en

Dan Martell on YouTube: https://www.youtube.com/channel/UCA-mWX9CvCTVFWRMb9bKc9w

Dan Martell on Facebook: https://www.facebook.com/Danmartell/

Some markets are seeing a massive dip in retail transactions, making troubling times for agents, while investment opportunities still abound, despite winter being the slow month for your average single-family investor. We're diving into what this means for you with Ryan Ingram, an investor out of Dayton, Ohio with over 400 rental units. Get the full market harvest report & past episodes at Carrot.com/Harvest.

P.S. - It's SEO month at Carrot! Go to Carrot.com/SEO to get the resources you need to get your website generating high quality seller leads through Google.

Want to take advantage of SEO for the most motivated seller leads but don't know where to start? We're breaking down the 3 most important concepts you need to know to start ranking in Google. Bryan the SEO specialist for Carrot.com will be teaching you how to get started as well as sharing insights into where Google is heading in 2023 that you likely haven't heard about!

Head to Carrot.com/SEO to get all of our best SEO content.

Sometimes I need to hear a good comeback story — someone who's been through the thick of it and persevered despite the odds being stacked against them. Greg Gaudet is that person. Not all of us struggle with addiction as Greg did. But all of us wrestle with our mindset in some capacity. And today, we have a candid conversation about what helped him get through some of his struggles with the aim that it will provide hope for others who are struggling, too.

Get more content like this at Carrot.com/mindset