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    Scaling DevTools

    We investigate what it takes to grow a developer tool. Topics include developer marketing, DevRel, developer advocacy and developer experience.
    en71 Episodes

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    Episodes (71)

    From VC to DevTools with Karl Clement, founder of CODEOWNERS

    From VC to DevTools with Karl Clement, founder of CODEOWNERS

    Karl Clement is the founder of https://codeowners.com/ 

    CODEOWNERS is the single source of truth for code ownership.

    Summary

    • Introducing Karl 
    • Code ownership
    • What are the types of people that are implementing code Code Ownership
    • How to find and reach platform engineers.
    • What are some of the key metrics that organisations are looking for to measure the value of their tooling?
    • Dora metrics
    • Mean time to resolution, MTTR
    • What is Backstage and how has it been used?
    • Improving the developer experience with Backstage.
    • Backstage implementation is essentially a signal that a company is willing to invest in the organisation but the developer experience as a whole, which is great
    • Backstage implementation is a signal of investment in the organisation.
    • How venture capital can help with product development.
    • If you’re building a product in a space that no one else is in, you are reducing your odds

    Great Developer Experience with ngrok founder Alan Shreve

    Great Developer Experience with ngrok founder Alan Shreve

    Alan Shreve is the founder & CEO of ngrok. 

    ngrok is a simplified API-first ingress-as-a-service that adds connectivity, security, and observability to your apps in one line


    What we cover:

    • Creating a simple experience for users.
    • Designing for the 90% use case vs. the 10%.
    • How did the idea for ngrok emerge?
    • How the first iterations of the product came about.
    • The internal struggle to create simple interfaces.
    • How do you test your library design?
    • One of the best ways to test library design.
    • Amazon's one-click checkout.
    • Chasing simplicity vs complexity in a complex system.
    • Product processes to help chase simplicity.
    • How does NGrok measure and track user growth?
    • Time to value, kpi, time to value.
    • Empowering developers to do their jobs.
    • How does a hobbyist use case expand into a commercial use case?
    • How do you think about the problems that ngrok solves?
    • How do you get an application online with minimal configuration?
    • What’s the takeaway for other developers or founders?

    Links:
    - ngrok: https://ngrok.com/
    - Alan's Twitter: https://twitter.com/inconshreveable
    - Thanks to Danger Casey https://twitter.com/CaseySoftware for organising this
    - swyx article https://www.swyx.io/self-provisioning-runtime
    - Joel Spolsky talk https://mixtape.swyx.io/episodes/elegant-software-joel-spolsky 

    How Fred Schott built two open source projects with 20,000+ GitHub stars

    How Fred Schott built two open source projects with 20,000+ GitHub stars

    Fred Schott is the founder of Astro.build and the Astro technology company. 

    Astro is the all-in-one web framework designed for speed. Pull your content from anywhere and deploy everywhere, all powered by your favorite UI components and libraries.

    Snowpack is a lightning-fast frontend build tool, designed for the modern web. 

    Before this, Fred founded Snowpack 

    • What is Astro and what is it doing? 0:00
      • Fred introduces himself and talks about astro.
      • Fred explains what astro is and what it does.
    • What’s changed in the web over the last 10 years. 2:20
      • The last decade has been defined by full stack javascript.
      • Astro is a server-first HTML rendering.
    • Astro’s unique model of building an open source company. 4:51
      • Building a sustainable company around an open source project.
      • The astro technology company model.
      • How Fred got started in open source.
      • What Fred worked on before astro.
      • How Fred got started in open source software.
    • Pika was the first project that I really sunk my teeth into. 11:15
      • Pika was the first project Fred really sunk his teeth into.
      • Building snowpack and
    • Why is it so bad to create a slack channel for your open source project? 14:00
      • Stop creating slack communities for open source projects.
      • The importance of community
    • What it’s like at the beginning of an open source project. 16:26
      • The first users are essential for an early-stage open source project.
      • The power of responding quickly to feedback from the community.
      • The first version of astro
      • The spirit of open source and the importance of licencing code.
    • The importance of having fun working on something that’s your own. 22:29
      • The drive to just build it.
      • The importance of having fun working on free software.
      • The psychology of over-architecture.
    • The importance of dog-fooding and how to use it. 26:13
      • Dog fooding projects, how to build a tool for someone to use by seeing what they are doing.
    • How do you get people to use the tool if they’re not already using it? 29:16
      • Finding a real use case for snowpack.
      • How to approach feedback from users.
      • Using a Github repo to test new changes.
      • Prioritising what to work on.
      • Death by 1000 paper cuts.
      • The importance of listening to users for feedback.

    Links:

    • Fred's Twitter https://twitter.com/FredKSchott
    • Astro https://astro.build/
    • Snowpack https://www.snowpack.dev/
    • 5 Things I Learned Building Snowpack to 20,000 Stars https://dev.to/fredkschott/5-things-i-learned-while-building-snowpack-to-20-000-stars-b9d
    • 6 More Things I Learned Building Snowpack to 20,000 Stars (Part 2)
      https://dev.to/fredkschott/5-more-things-i-learned-building-snowpack-to-20-000-stars-5dc9

    How SigNoz grew to 12k GitHub stars with Pranay Prateek

    How SigNoz grew to 12k GitHub stars with Pranay Prateek

    Pranay Prateek is the founder of SigNoz - Open Source Observability with Traces, Logs and Metrics in a single pane.

    Topics covered:

    • How SigNoz has grown to 12k stars
    • How did you get started with the open source model? 
      • And have there been any teething challenges. 
      • Apart from growth, have there been any other benefits?
    • What is the path to monetization (question from Utpal Nadiger)?
    • Could you talk about your technical writer program? 

    Links:

    • SigNoz https://signoz.io/
    • Pranay's Twitter https://twitter.com/pranay01?s=20

    Developer Marketing with Adam DuVander

    Developer Marketing with Adam DuVander

    Adam DuVander is an expert in developer marketing and the author of two books: Developer Marketing Does Not Exist and Technical Content Strategy Decoded. 

    In this episode, we dive deep into the world of developer marketing, specifically focusing on early-stage companies building tools for developers and how to create engaging content for your audience.


    What we cover:

    • Adam's journey from journalism to developer marketing
    • The importance of developer marketing for early-stage companies and its role in product growth
    • Identifying your target audience and understanding their pain points
    • How to create content without directly promoting your product, yet staying relevant to your target audience
    • The concept of becoming a media company within your niche and providing value through content
    • The importance of engagement metrics over vanity metrics for early-stage companies
    • The Jedi Developer Mind Trick: how to showcase the value of your product without directly promoting it, especially for early-stage companies
    • Examples from successful early-stage companies like LogRocket and Stoplight
    • How to measure the success of your content and know if it's working for your early-stage company
    • Tips on choosing the right topics that resonate with your audience and relate to your product
    • Adam's new book, Technical Content Strategy Decoded

    Buy Adam's new book here 

    Go slow & build good things, with Rob Moore from Churnkey

    Go slow & build good things, with Rob Moore from Churnkey

    Rob Moore is the CTO and founder of Churnkey - a tool that reduces churn for you automatically.
     
    What we cover:
    - Developer documentation
    - How Rob buys tools
    - How Rob discovers tools
    - Go slow & build good things
    - How Churnkey works

    References:
    - Rob's twitter https://twitter.com/robmoo_re
    - Churnkey https://churnkey.co/
    - Super docs super.so 

    PMF is one pivot away with Ant Wilson from Supabase

    PMF is one pivot away with Ant Wilson from Supabase

    Ant is the founder of Supabase. Supabase is the open-source firebase alternative and has gone from zero to 47,000+ GitHub stars in a matter of years. 

    What we cover:
    - Ant's Egyptologist dream
    - How the Launchpad book showed Ant that building a company is possible
    - Product Market Fit is always just a pivot away
    - How to talk about Supabase?
    - Differences between pre-PMF and post-PMF
    - How Supabase stay on top of and prioritise huge volumes of product feedback
    - How Supabase positions itself to hobbyists/startups and bigger enterprise companies - DX and scalability.
    - Supabase's Twitter strategy
    - Trial & error in marketing
    - How does Supabase measure marketing?
    - Spaced repetition in marketing
    - Databases are very sticky
    - The future of Supabase
    - The difficulties of hiring non-technical people (supabase is hiring!)
    - Why Supabase over other tools?
    - Is Ant a Liverpool fan?

    Links & Resources:
    - Ant's Twitter
    - Supabase's Twitter
    - Supbase
    - Supabase jobs
    - The Launchpad book
    - Kuba's breakdown of Supabase's marketing strategy
    - swyx (I can't find the exact tweet)
    - Amjad - we think in years

    Building in-person developer communities with Paul Butler from Drifting In Space

    Building in-person developer communities with Paul Butler from Drifting In Space

    Paul Butler is the cofounder of Drifting in Space. They believe that browser-based applications can feel like magic if they’re built with the right tools. They make Jamsocket, a platform for building applications with session backends, and Plane, the open-source server that powers it.

    What we cover:
    - The power of in-person meetups
    - How to communicate complex problems
    - Deconstructing topics for developer content
    - Writing about trends e.g. GPU rendered UIs
    - Going after developers doing "something ambitious with browsers"

    Developer marketplaces with Robin Warren, founder of Corrello & Blue Cat Reports

    Developer marketplaces with Robin Warren, founder of Corrello & Blue Cat Reports

    Scaling DevTools is the podcast that investigates how DevTools go from zero to one. Created by Jack Bridger, founder of BitReach. BitReach helps DevTool companies reach more developers. In scaling DevTools, Jack explores how startups sell to developers, build tools and become successful.

    What we cover

    • The early days of Corrello
    • The advantages of marketplaces

    Where to hear from Robin

    Where to hear from us

    Demand Generation for DevTools - Dino Kukic from Hygraph

    Demand Generation for DevTools - Dino Kukic from Hygraph

    Scaling DevTools is the podcast that investigates how DevTools go from zero to one. Created by Jack Bridger, founder of BitReach. BitReach helps DevTool companies reach more developers. In scaling DevTools, Jack explores how startups sell to developers, build tools and become successful.

    What we cover

    • Introduction Hygraph
    • Finding your focus
    • Demand Generation
    • What is a good SEO strategy?
    • Does performance marketing work with developers?
    • How to target developers
    • Working with sales teams
    • Collaborating on content

    Where to hear from Dino

    Where to hear from us

    Where should Developer Advocacy sit? With Vera Tiago from OutSystems

    Where should Developer Advocacy sit? With Vera Tiago from OutSystems

    Scaling DevTools is the podcast that investigates how DevTools go from zero to one.

    What we cover

    • Introduction to Vera
    • Developer advocacy at OutSystems
    • Progression in OutSystems
    • Moving around the company
    • Challenges
    • Strategies at OutSystems
    • Education
    • Developer advocacy skills

    Where to hear from Vera

    Where to hear from us

    Shomik Ghosh - office hours with a DevTools investor

    Shomik Ghosh - office hours with a DevTools investor

    Scaling DevTools is the podcast that investigates how DevTools go from zero to one. Created by Jack Bridger, founder of BitReach. BitReach helps DevTool companies reach more developers. In scaling DevTools, Jack explores how startups sell to developers, build tools and become successful.

    Shomik is a Partner at boldstart where he focuses on investing in Developer Tools and other enterprise software startups. 

    What we cover

    • An introduction to Shomik
    • Where to start?
    • Early stage versus late stage
    • What should be Open Source?
    • How to approach pricing
    • What to do when things slow down

    Where to hear from Shomik

    Where to hear from us

    Making DevTools more human with Carla Sofia Teixeira from Miro

    Making DevTools more human with Carla Sofia Teixeira from Miro

    Scaling DevTools is the podcast that investigates how DevTools go from zero to one. 

    What we cover

    • An introduction to Miro
    • What does ‘humanness’ mean?
    • How to leverage ‘humanness’
    • The four pillars of DevRel
    • Outreach
    • Product
    • Education
    • Community
    • Always be empathetic
    • Always be respectful

    Where to hear from Carla

    Where to hear from us

    Great DevRel Content is a process, not a project with Jason Lengstorf

    Great DevRel Content is a process, not a project with Jason Lengstorf

    Scaling DevTools is the podcast that investigates how DevTools go from zero to one. Created by Jack Bridger, founder of BitReach. BitReach helps DevTool companies reach more developers. In scaling DevTools, Jack explores how startups sell to developers, build tools and become successful.

    What we cover

    • Creating content is a process, not a project
    • Reusing content effectively
    • Stay on message!!
    • Consistent gentle pressure
    • Boring but effective strategies

    Where to hear from Jason

    Where to hear from us

    Crossing the chasm with Shawn Wang (swyx)

    Crossing the chasm with Shawn Wang (swyx)

    Resources

    swyx’s links:

    Key points:

    • Everyone in tech should understand the technology adoption cycle and know which stage of the adoption cycle you’re at
    • First time founders obsess about products and second-time founders obsess about distribution.
    • At the beginning, focus-in on one offering - have conviction in who your users are
    • Your tech IS the story at the earliest stage of the adoption cycle. Because you are targeting innovators and they love to know you use Rust for example! At the later stage, tech no longer matters; the cost matters. Your messaging evolves
    • You should be picking industries and companies with a strong chance of success

    The first 2,000 GitHub stars with Matija Šošić from Wasp

    The first 2,000 GitHub stars with Matija Šošić from Wasp

    Scaling DevTools is the podcast that investigates how DevTools go from zero to one. Created by Jack Bridger, founder of BitReach. BitReach helps DevTool companies reach more developers. In scaling DevTools, Jack explores how startups sell to developers, build tools and become successful.

    What we cover

    • An introduction to Wasp
    • The Wasp journey so far
    • The ups and the downs
    • Having conviction
    • Reviewing progress
    • Communication with users
    • Reaching Junior Developers
    • What advice would you give?

    Where to hear from Matija

    Where to hear from us

    Giving developers what they want with Deepak Prabhakara

    Giving developers what they want with Deepak Prabhakara

    Deepak Prabhakara is the CEO and Co-founder of BoxyHQ. BoxyHQ enables you to add plug-and-play enterprise-ready features to your SaaS product.


    Scaling DevTools is the podcast that investigates how DevTools go from zero to one. Created by Jack Bridger, founder of BitReach. BitReach helps DevTool companies reach more developers. In scaling DevTools, Jack explores how startups sell to developers, build tools and become successful.

    What we cover

    • An introduction to BoxyHQ
    • Getting BoxyHQ out there in the world
    • The BoxyHQ Open Source model
    • What developers want
    • Progression and growth
    • Content update
    • Content distribution
    • Keeping an eye out on Twitter terms

    Where to hear from Deepak

    Where to hear from us

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