SimonSays

Insights into peoples dreams and how to make them happen. What’s your dream?

Emily Watson is an International Marketing Manager at GoDaddy. Emily is an experienced digital marketing manager, specialising in paid social. Emily has worked in digital marketing across a range of industries including travel, aviation and new technology, as well as running campaigns across various markets worldwide, with a focus in recent years on EMEA.

So, what is paid advertising? Paid advertising is an online advertising model where advertisers bid to participate in real-time auctions to show their ads within slots on a specific platform or network. It is also sometimes called biddable media or PPC advertising. PPC stands for Pay-Per-Click advertising as you usually pay every time someone clicks on your ads.

In this episode, Emily helps us understand how to run a successful paid advertising campaign and shows us how you can boost your business performance in advertising, by using paid ads without losing money.

Topics

• Getting started with paid social - https://uk.godaddy.com/blog/3-reasons-invest-social-media-advertising/

• Paid VS Organic - https://uk.godaddy.com/blog/21-benefits-of-social-media-marketing-for-any-business/

• What do you need to have in place before running ads? - https://uk.godaddy.com/blog/how-to-create-a-social-media-marketing-strategy/

• How to use hashtags - https://uk.godaddy.com/blog/7-ways-to-get-new-social-media-followers-for-your-business/

• How GoDaddy's digital marketing suite can help - https://uk.godaddy.com/blog/21-benefits-of-social-media-marketing-for-any-business/

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Caroline Revell is an SEO specialist at GoDaddy, whose speciality and passions are link building, ranking, URLs, outreach, finding hidden opportunities competitors have missed, and building and managing teams. Caroline believes that the alternate untapped verticals are where quality customers are hiding, and she is cautious about apparent easy wins by auto-suggestions.

SEO stands for Search Engine Optimization, which is a set of practices designed to improve the appearance and positioning of web pages in organic search results. Because organic search is the most prominent way for people to discover and access online content, a good SEO strategy is essential for improving the quality and quantity of traffic to your website.

In this episode, Caroline and Simon discuss the truth behind successful SEO, how to get your website noticed on the internet, and how SEO can supercharge your business when done correctly.

In this episode, Caroline and Simon discuss the truth behind successful SEO, how to get your website noticed on the internet, and how SEO can supercharge your business when done correctly.

Topics

• How do you become an SEO expert? - https://uk.godaddy.com/blog/seo-quiz-how-good-is-your-seo-knowledge/

• The importance of SEO - https://uk.godaddy.com/blog/20-frequently-asked-seo-questions-answered/

• What are backlinks? - https://uk.godaddy.com/blog/seo-best-practices-small-business-website/

• What steps to take to get SEO right - https://uk.godaddy.com/blog/ten-quick-seo-facts/

• Website keywords - https://uk.godaddy.com/blog/website-keywords-how-to-find-them-and-why-they-matter/

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Chris Hannaway founded Infinite Session with his brother Tom in 2018. They set out with a goal of creating an alcohol-free beer that actually tastes like beer, just like you'd find in your local craft brewery. Infinite beers sell worldwide, predominantly in UK and US supermarkets and have won several World Beer Awards, including when judged against alcoholic beers!

Unlike alcohol-free beers of the past, Infinite Session is unrestrained. Infinite Session stands for more when alcohol-free beer has always been defined by restriction. They believe that beer is bigger than booze: no more covering labels or whispering orders at the bar. Drinking should be on your terms because the flavour is more important than ABV. 

In this episode, Simon and Chris discuss how to go about starting a business you love, working with family and much more.

Topics

• Chris’ background and how Infinite Session was born
• How to get into entrepreneurship
• The importance of market research
• Working with family
• If you had to start again, what would you do differently?

Chris Hannaway: 

https://infinite.beer/

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Radu Alexe is a Senior Manager of Website Designers at GoDaddy and is passionate about UI/UX, content management systems, e-commerce and digital marketing. Radu also specialises in the planning, launch and growth of website services, alongside training of website designers and consultation on more complex website creation projects.

Andrew Clarke is a Manager of Creative Specialists at GoDaddy. Occupying the well-travelled space where ‘nerddom’ and writing meet. Andrew is experienced in training and mentoring copywriters of all skill levels to develop their toolkits, with a specific focus on shaping the brand tone of voice.

In this episode, Andrew, Radu and Simon discuss how to convert your website, visitors, into customers by perfecting your website experience.

• What makes a good content brief? - https://uk.godaddy.com/blog/how-do-i-write-content-for-my-website-recipe-5/
• What is your ‘tone of voice? - https://uk.godaddy.com/blog/what-is-copywriting/
• Putting yourself in your customer’s shoes - https://uk.godaddy.com/blog/turning-happy-customers-into-customer-advocates/
• Are blogs worthwhile? - https://uk.godaddy.com/blog/seo-best-practices-small-business-website/
• SEO best practices - https://uk.godaddy.com/blog/seo-best-practices-small-business-website/
• Why buy URLs? https://uk.godaddy.com/blog/10-tips-choosing-perfect-domain-name/

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Sameer started his career as a Chef and opened his first restaurant at the age of 25. After running that for 5 years, he then relocated to West Africa to start and run a confectionery manufacturing business producing biscuits, candies, gums, and Chocolate. 

Sameer grew the business very successfully over 12 years and left in 2016 after it was sold to a multinational. He moved back to London and wanted to effect change. He had his own kids, and wanted to give them better choices, he saw a gap in the chocolate market and sought to disrupt the industry and take on the big brands to show them that it can be done. 

Sameer started Prodigy Snacks in 2018 looking to reinvent chocolate to be less damaging to our bodies and to our environment - taking on the issues in Chocolate: Health, Sustainability, and Ethics.

Sameer is a cook, a family man, and a food entrepreneur. He believes the earth provides so much natural bounty that if harnessed properly, can provide a fully sustainable, healthy, food system for mankind. 

In this episode, Simon and Sameer dive into how to get consumers to switch to YOUR brand, how to get your messaging right and also how to attain a successful mindset.

* How Sameer Started Prodigy Snacks

* How To Take On Bigger Brands

* How To Get Consumers To Switch To Your Brand

* Inspiring Change

* Getting Your Messaging Right

* How Sameer Got His Purpose-Driven Mindset

* How Sameer Funded Getting Prodigy Snacks Up-And-Running

* Having A Co-Founder

* Investing In Purpose-Driven Brands

* If You Did It Again, What Would You Do Differently?

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