Sameer started his career as a Chef and opened his first restaurant at the age of 25. After running that for 5 years, he then relocated to West Africa to start and run a confectionery manufacturing business producing biscuits, candies, gums, and Chocolate.
Sameer grew the business very successfully over 12 years and left in 2016 after it was sold to a multinational. He moved back to London and wanted to effect change. He had his own kids, and wanted to give them better choices, he saw a gap in the chocolate market and sought to disrupt the industry and take on the big brands to show them that it can be done.
Sameer started Prodigy Snacks in 2018 looking to reinvent chocolate to be less damaging to our bodies and to our environment - taking on the issues in Chocolate: Health, Sustainability, and Ethics.
Sameer is a cook, a family man, and a food entrepreneur. He believes the earth provides so much natural bounty that if harnessed properly, can provide a fully sustainable, healthy, food system for mankind.
In this episode, Simon and Sameer dive into how to get consumers to switch to YOUR brand, how to get your messaging right and also how to attain a successful mindset.
* How Sameer Started Prodigy Snacks
* How To Take On Bigger Brands
* How To Get Consumers To Switch To Your Brand
* Inspiring Change
* Getting Your Messaging Right
* How Sameer Got His Purpose-Driven Mindset
* How Sameer Funded Getting Prodigy Snacks Up-And-Running
* Having A Co-Founder
* Investing In Purpose-Driven Brands
* If You Did It Again, What Would You Do Differently?
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