Grind Founder/CEO: How To Fight Against The Big Brands (And Win) - David Abrahamovitch | PEP Talk S3 E16

David Abrahamovitch is the CEO and Founder of Grind. Grind has expanded across London with cafés and a coffee roastery since its inception in Shoreditch in 2011. David took Grind online when he was forced to close his cafés due to lockdown and since then, hundreds of thousands of people have used Grind to make better, more sustainable coffee at home.

Grind creates compostable Nespresso coffee pods that decompose faster than a banana peel in your compost or food waste bin. They use organic and ethically sourced coffee from around the world. Despite going to a school that pushed its students to aim for a career working for somebody else, David knew he was capable of more and now wants to help other young entrepreneurs do the same.

In this episode, David explains his story of starting a coffee brand before anybody knew what a ‘flat white’ was, and he shows us how he has built a business that is now taking on the huge coffee brands around the world.

“What you have to do as the organisation grows is be responsible for the culture. You have to be responsible for making big decisions, and you have to be able to get all of the experts that work for you to point in the same direction. That’s not always easy.”

Topics:

• David’s background
• How Grind started
• Hiring people who are better than you
• How Grind survived the pandemic
• How to take on the big brands

Grind:

https://grind.co.uk/

Great coffee, doing good. Get started with 30 of Grind's home-compostable pods for £5.00, with a refillable pink Grind tin and free shipping. Use code: PURPOSE.

David Abrahamovitch:

https://www.instagram.com/davidabrahamovitch/?hl=en

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