Sound Judgment

The six storytelling strategies you're about to learn are drawn from the patterns I've seen across more than 150 behind-the-scenes lessons — lessons learned from some of the best hosts, producers, writers and editors I've had on Sound Judgment. You can put these techniques to use right away in your studio or at your writing desk. This episode pulls together examples from compelling shows and award winners. In almost every case, the creators who use these strategies are multi-talented. They produce podcasts, they're writers and journalists, they speak on stages, they act, perform, and do live storytelling shows at places like The Moth. These days, we're all creating on multiple platforms — so take a journey with me to learn how sound vision, structure, scenes, surprise, suspense and specifics and take your storytelling to the next level. 

Apply the six storytelling strategies for creating unforgettable content to your own work!  
Sign up for our interactive, virtual Hook Your Audience & Keep Them Coming Back workshop
Thursday, March 14, 2024

By developing storytelling skills from structure to scene-making, suspense to specifics, you'll learn to create or improve the show, story, article or speech that expresses what you want to express, captivates the people you want to reach, and achieves quality and depth you can be proud of. You'll move from likes and follows to building trusted, engaged relationships with your audience. 

These practices work separately and together to ratchet up both the substance and the "wow factor" of your content, no matter the platform.

Reading these show notes too late to catch this Hook Your Audience workshop? Check out our other trainings on guesting and curating guests, interviewing, and more, at www.podcastallies.com/workshops. 

Want to listen to this series in digestible bites? Follow Sound Judgment and check out these six short episodes: 
Part 1: Sound Vision 
Part 2: Structure
Part 3: Scenes
Part 4: Surprise
Part 5: Suspense
Part 6: Specifics

Don't miss a thing about the craft of audio storytelling: sign up for my Sound Judgment newsletter, which includes the popular hands-on segment "Try This in Your Studio," kudos to creators who are lifting up the art and business of audio storytelling, news about the show, and useful resources for content creators of all kinds. 

"Six S" Storytelling Resources
Shows and storytellers mentioned in this series: 

Bone Valley

Cohosts: Gilbert King and Kelsey Decker

Marketplace
John Barth, Creative Media LLC

The 13th Step, an award-winning documentary series on sexual misconduct in the addiction treatment 

Reporter: Lauren Chooljian
Story Editor: Alison Macadam
New Hampshire Public Radio

Daily Creative 

Host: Todd Henry
Producer: Joshua Gott

Famous & Gravy
Cohosts: Amit Kapoor & Michael Osborne

The Rich Roll Podcast
Host: Rich Roll
Guest: Charles Duhigg
Book: Supercommunicators by Charles Duhigg

Crime Show
"Paging Dr. Barnes"
Host & Executive Producer: Emma Courtland

Katie Colaneri
Senior Podcast Editor
New Hampshire Public Radio

Kelly Corrigan Wonders
Tell Me More with Kelly Corrigan
"Bryan Stevenson"
"Samantha Power" 
Host: Kelly Corrigan

This American Life
"A Funny Thing Happened on the Way to the Quorum"
Reporter: Sarah Gibson

Chameleon: Wild Boys
Host: Sam Mullins

Full Sound Judgment episodes featuring these storytellers

Bone Valley: How to Make a True Crime Podcast That Makes a Difference (Gilbert King, Kelsey Decker)

The Host Defines the Brand with John Barth

How to Make Serious Topics Fun with the Hosts of Famous & Gravy (Amit Kapoor, Michael Osborne)

Cinematic Storytelling with Crime Show's Emma Courtland

How to Pitch an Audio Documentary and the Unusual Origin of a This American Life Story (Katie Colaneri)

The Art of True Curiosity with Kelly Corrigan of Kelly Corrigan Wonders

How to Make Listeners Breathless for More with Wild Boys' Sam Mullins 

Improve your storytelling Check out our popular workshops on interviewing, story editing, story structure, longform narrative, audience engagement, scriptwriting and more. 

Hire Elaine to speak at your conference or company. Subjects include: Communicating for Leaders; Communicating about Change; Mastering the Art of the Interview; Storytelling Skills; How to Build Relationships through Storytelling, and more. 

Discover our strategic communication services and coaching for thought leaders using storytelling tools to make the world a better place. Serving writers, podcasters, public speakers, and others in journalism & public media, climate change, health care, policy, and higher education. Visit us at www.podcastallies.com.

Subscribe to Sound Judgment, the Newsletter, our twice-monthly newsletter about creative choices in audio storytelling. 

Connect:

Facebook | LinkedIn | Instagram

✉️ Email Elaine at allies@podcastallies.com

💜 Leave a review on Apple Podcasts

🟢 Leave a rating on Spotify 

🗣️ Share the show by word of mouth and on your socials

Help us find and celebrate today’s best hosts
Who’s your Sound Judgment dream guest? Email me: allies@podcastallies.com. Because of you, that host may appear on Sound Judgment.

Credits 

Sound Judgment is a production of Podcast Allies, LLC. 

Host: Elaine Appleton Grant

Podcast Manager: Tina Bassir

Production Manager: Andrew Parrella

Audio Engineer: Kevin Kline

Production Assistant: Audrey Nelson

This is the sixth and final part of our new Sound Judgment quick-hit series on storytelling strategies for hooking your audience and keeping them with you. Today: specifics. The more specific our language, the more sparkling and memorable it is. In the last 18 months of speaking with incredible storytellers for this podcast, no one has been better at this than Sam Mullins. 

In 2023, Sam won the the Best Podcast of the Year award at the Ambies,  The Podcast Academy's attempt to rival the Oscars. He won it for his documentary series Chameleon: Wild Boys, from Campside Media. 

Learn how Sam's background as a comedy writer informs his approach to writing, and especially to choosing the extraordinarily specific ways he approaches building characters and enticing audiences to enter his world. 

Apply the six storytelling strategies for creating unforgettable content to your own work!  
Sign up for our interactive, virtual Hook Your Audience & Keep Them Coming Back workshop
Thursday, March 14, 2024

By developing skills from story structure to scene-making, suspense to specifics, you'll learn to create or improve the show, story, article or speech that expresses what you want to express, captivates the people you want to reach, and achieves quality and depth you can be proud of. You'll move from likes and follows to building trusted, engaged relationships with your audience. 

These practices work separately and together to ratchet up both the substance and the "wow factor" of your content, no matter the platform.

Reading these show notes too late to catch this Hook Your Audience workshop? Check out our other trainings on guesting and curating guests, interviewing, and more, at www.podcastallies.com/workshops. 

Did you miss the rest of the series?  Be sure to follow Sound Judgment and check out the other other five bite-sized episodes: 
Part 1: Sound Vision 
Part 2: Structure
Part 3: Scenes
Part 4: Surprise
Part 5: Suspense

All of these segments — each around 10 minutes or less — will come together soon for a full episode on How to Hook Your Audience and Keep Them Coming Back. 

You won't miss a thing if you sign up for my Sound Judgment newsletter, which includes the popular hands-on segment "Try This in Your Studio," kudos to creators who are lifting up the art and business of audio storytelling, news about the show, and useful resources for content creators of all kinds. 

"Six S" Storytelling Resources

Shows and storytellers mentioned in this series: 

Bone Valley

Cohosts: Gilbert King and Kelsey Decker

Marketplace
John Barth, Creative Media LLC

The 13th Step, an award-winning documentary series on sexual misconduct in the addiction treatment 

Reporter: Lauren Chooljian
Story Editor: Alison Macadam
New Hampshire Public Radio

Daily Creative 

Host: Todd Henry
Producer: Joshua Gott

Famous & Gravy
Cohosts: Amit Kapoor & Michael Osborne

The Rich Roll Podcast
Host: Rich Roll
Guest: Charles Duhigg
Book: Supercommunicators by Charles Duhigg

Crime Show
"Paging Dr. Barnes"
Host & Executive Producer: Emma Courtland

Katie Colaneri
Senior Podcast Editor
New Hampshire Public Radio

Kelly Corrigan Wonders
Tell Me More with Kelly Corrigan
"Bryan Stevenson"
"Samantha Power" 
Host: Kelly Corrigan

This American Life
"A Funny Thing Happened on the Way to the Quorum"
Reporter: Sarah Gibson

Chameleon: Wild Boys
Host: Sam Mullins

Full Sound Judgment episodes featuring these storytellers

Bone Valley: How to Make a True Crime Podcast That Makes a Difference (Gilbert King, Kelsey Decker)

The Host Defines the Brand with John Barth

How to Make Serious Topics Fun with the Hosts of Famous & Gravy (Amit Kapoor, Michael Osborne)

Cinematic Storytelling with Crime Show's Emma Courtland

How to Pitch an Audio Documentary and the Unusual Origin of a This American Life Story (Katie Colaneri)

The Art of True Curiosity with Kelly Corrigan of Kelly Corrigan Wonders

How to Make Listeners Breathless for More with Wild Boys' Sam Mullins 

Improve your storytelling Check out our popular workshops on interviewing, story editing, story structure, longform narrative, audience engagement, scriptwriting and more. 

Hire Elaine to speak at your conference or company. Subjects include: Communicating for Leaders; Communicating about Change; Mastering the Art of the Interview; Storytelling Skills; How to Build Relationships through Storytelling, and more. 

Discover our strategic communication services and coaching for thought leaders using storytelling tools to make the world a better place. Serving writers, podcasters, public speakers, and others in journalism & public media, climate change, health care, policy, and higher education. Visit us at www.podcastallies.com.

Subscribe to Sound Judgment, the Newsletter, our twice-monthly newsletter about creative choices in audio storytelling. 

Connect:

Facebook | LinkedIn | Instagram

✉️ Email Elaine at allies@podcastallies.com

💜 Leave a review on Apple Podcasts

🟢 Leave a rating on Spotify 

🗣️ Share the show by word of mouth and on your socials

Help us find and celebrate today’s best hosts
Who’s your Sound Judgment dream guest? Email me: allies@podcastallies.com. Because of you, that host may appear on Sound Judgment.

Credits 

Sound Judgment is a production of Podcast Allies, LLC. 

Host: Elaine Appleton Grant

Podcast Manager: Tina Bassir

Production Manager: Andrew Parrella

Audio Engineer: Kevin Kline

Production Assistant: Audrey Nelson

This is part 5 of our new Sound Judgment quick-hit series on six storytelling strategies for hooking your audience and keeping them with you. This one can mean the difference between ho-hum content and stories that your audiences will talk about. And I’m betting that you give it hardly any thought, if you think about it at all. What is it? Stick around to find out.  Part 5 features Michael Osborne and Amit Kapoor of the podcast Famous & Gravy, New Hampshire Public Radio senior podcast editor Katie Colaneri, and Sarah Gibson, a New Hampshire Public Radio reporter who produced the segment "A Funny Thing Happened on the Way to the Quorum" for This American Life. 

Apply the six storytelling strategies for creating unforgettable content to your own work!  
Sign up for our interactive, virtual Hook Your Audience & Keep Them Coming Back workshop
Thursday, March 14, 2024
By developing skills from story structure to scene-making, suspense to specifics, you'll learn to create or improve the show, story, article or speech that expresses what you want to express, captivates the people you want to reach, and achieves quality and depth you can be proud of. You'll move from likes and follows to building trusted, engaged relationships with your audience. 

These practices work separately and together to ratchet up both the substance and the "wow factor" of your content, no matter the platform.

Did you miss Part 1 on Sound Vision? Listen here. 

Be sure to follow Sound Judgment so you don't miss the next bite-sized episodes on: 
Part 3: Scenes
Part 4: Surprise
Part 5: Suspense
Part 6: Specifics

All of these segments — each around 10 minutes or less — will come together soon for a full episode on How to Hook Your Audience and Keep Them Coming Back. 

You won't miss a thing if you sign up for my Sound Judgment newsletter, which includes the popular hands-on segment "Try This in Your Studio," kudos to creators who are lifting up the art and business of audio storytelling, news about the show, and useful resources. 

"Six S" Storytelling Resources

Shows and storytellers mentioned in this series: 

Bone Valley

Cohosts: Gilbert King and Kelsey Decker

Marketplace
John Barth, Creative Media LLC

The 13th Step, an award-winning documentary series on sexual misconduct in the addiction treatment 

Reporter: Lauren Chooljian
Story Editor: Alison Macadam
New Hampshire Public Radio

Daily Creative 

Host: Todd Henry
Producer: Joshua Gott

Famous & Gravy
Cohosts: Amit Kapoor & Michael Osborne

The Rich Roll Podcast
Host: Rich Roll
Guest: Charles Duhigg
Book: Supercommunicators by Charles Duhigg

Crime Show
"Paging Dr. Barnes"
Host & Executive Producer: Emma Courtland

Katie Colaneri
Senior Podcast Editor
New Hampshire Public Radio

Kelly Corrigan Wonders
Tell Me More with Kelly Corrigan
"Bryan Stevenson"
"Samantha Power" 
Host: Kelly Corrigan

This American Life
"A Funny Thing Happened on the Way to the Quorum"
Reporter: Sarah Gibson

Chameleon: Wild Boys
Host: Sam Mullins

Full Sound Judgment episodes featuring these storytellers

Bone Valley: How to Make a True Crime Podcast That Makes a Difference (Gilbert King, Kelsey Decker)

The Host Defines the Brand with John Barth

How to Make Serious Topics Fun with the Hosts of Famous & Gravy (Amit Kapoor, Michael Osborne)

Cinematic Storytelling with Crime Show's Emma Courtland

How to Pitch an Audio Documentary and the Unusual Origin of a This American Life Story (Katie Colaneri)

The Art of True Curiosity with Kelly Corrigan of Kelly Corrigan Wonders

How to Make Listeners Breathless for More with Wild Boys' Sam Mullins 
 

Improve your storytelling Check out our popular workshops on interviewing, story editing, story structure, longform narrative, audience engagement, scriptwriting and more. 

Hire Elaine to speak at your conference or company. Subjects include: Communicating for Leaders; Communicating about Change; Mastering the Art of the Interview; Storytelling Skills; How to Build Relationships through Storytelling, and more. 

Discover our strategic communication services and coaching for thought leaders using storytelling tools to make the world a better place. Serving writers, podcasters, public speakers, and others in journalism & public media, climate change, health care, policy, and higher education. Visit us at www.podcastallies.com.

Subscribe to Sound Judgment, the Newsletter, our twice-monthly newsletter about creative choices in audio storytelling. 

Connect:

Facebook | LinkedIn | Instagram

✉️ Email Elaine at allies@podcastallies.com

💜 Leave a review on Apple Podcasts

🟢 Leave a rating on Spotify 

🗣️ Share the show by word of mouth and on your socials

Help us find and celebrate today’s best hosts
Who’s your Sound Judgment dream guest? Email me: allies@podcastallies.com. Because of you, that host may appear on Sound Judgment.

Credits 

Sound Judgment is a production of Podcast Allies, LLC. 

Host: Elaine Appleton Grant

Podcast Manager: Tina Bassir

Production Manager: Andrew Parrella

Audio Engineer: Kevin Kline

Production Assistant: Audrey Nelson

Our fourth S in the 6S framework for hooking your audience and keeping them with you is surprise. It's the left turn when we're expecting a righthand one that makes us listen. It's the twists and turns of an involved, high-stakes plot that we love, or the ending of the movie or the novel that we didn't predict. As New Hampshire Public Radio Senior Podcast Editor Katie Colaneri says, it's the "holy shit" moment. Part 4 features Katie Colaneri, NHPR reporter Sarah Gibson and her This American Life Story, "A Funny Thing Happened on the Way to the Quorum," and Kelly Corrigan of the PBS show Tell Me More and the podcast Kelly Corrigan Wonders. 

Apply the six storytelling strategies for creating unforgettable content to your own work!  
Sign up for our interactive, virtual Hook Your Audience & Keep Them Coming Back workshop
Thursday, March 14, 2024
By developing skills from story structure to scene-making, suspense to specifics, you'll learn to create or improve the show, story, article or speech that expresses what you want to express, captivates the people you want to reach, and achieves quality and depth you can be proud of. You'll move from likes and follows to building trusted, engaged relationships with your audience. 

These practices work separately and together to ratchet up both the substance and the "wow factor" of your content, no matter the platform.

Did you miss Part 1 on Sound Vision? Listen here. 

Be sure to follow Sound Judgment so you don't miss the next bite-sized episodes on: 
Part 3: Scenes
Part 4: Surprise
Part 5: Suspense
Part 6: Specifics

All of these segments — each around 10 minutes or less — will come together soon for a full episode on How to Hook Your Audience and Keep Them Coming Back. 

You won't miss a thing if you sign up for my Sound Judgment newsletter, which includes the popular hands-on segment "Try This in Your Studio," kudos to creators who are lifting up the art and business of audio storytelling, news about the show, and useful resources. 


"Six S" Storytelling Resources

Shows and storytellers mentioned in this series: 

Bone Valley

Cohosts: Gilbert King and Kelsey Decker

Marketplace
John Barth, Creative Media LLC

The 13th Step, an award-winning documentary series on sexual misconduct in the addiction treatment 

Reporter: Lauren Chooljian
Story Editor: Alison Macadam
New Hampshire Public Radio

Daily Creative 

Host: Todd Henry
Producer: Joshua Gott

Famous & Gravy
Cohosts: Amit Kapoor & Michael Osborne

The Rich Roll Podcast
Host: Rich Roll
Guest: Charles Duhigg
Book: Supercommunicators by Charles Duhigg

Crime Show
"Paging Dr. Barnes"
Host & Executive Producer: Emma Courtland

Katie Colaneri
Senior Podcast Editor
New Hampshire Public Radio

Kelly Corrigan Wonders
Tell Me More with Kelly Corrigan
"Bryan Stevenson"
"Samantha Power" 
Host: Kelly Corrigan

This American Life
"A Funny Thing Happened on the Way to the Quorum"
Reporter: Sarah Gibson

Chameleon: Wild Boys
Host: Sam Mullins

Full Sound Judgment episodes featuring these storytellers

Bone Valley: How to Make a True Crime Podcast That Makes a Difference (Gilbert King, Kelsey Decker)

The Host Defines the Brand with John Barth

How to Make Serious Topics Fun with the Hosts of Famous & Gravy (Amit Kapoor, Michael Osborne)

Cinematic Storytelling with Crime Show's Emma Courtland

How to Pitch an Audio Documentary and the Unusual Origin of a This American Life Story (Katie Colaneri)

The Art of True Curiosity with Kelly Corrigan of Kelly Corrigan Wonders

How to Make Listeners Breathless for More with Wild Boys' Sam Mullins 
 

Improve your storytelling Check out our popular workshops on interviewing, story editing, story structure, longform narrative, audience engagement, scriptwriting and more. 

Hire Elaine to speak at your conference or company. Subjects include: Communicating for Leaders; Communicating about Change; Mastering the Art of the Interview; Storytelling Skills; How to Build Relationships through Storytelling, and more. 

Discover our strategic communication services and coaching for thought leaders using storytelling tools to make the world a better place. Serving writers, podcasters, public speakers, and others in journalism & public media, climate change, health care, policy, and higher education. Visit us at www.podcastallies.com.

Subscribe to Sound Judgment, the Newsletter, our twice-monthly newsletter about creative choices in audio storytelling. 

Connect:

Facebook | LinkedIn | Instagram

✉️ Email Elaine at allies@podcastallies.com

💜 Leave a review on Apple Podcasts

🟢 Leave a rating on Spotify 

🗣️ Share the show by word of mouth and on your socials

Help us find and celebrate today’s best hosts
Who’s your Sound Judgment dream guest? Email me: allies@podcastallies.com. Because of you, that host may appear on Sound Judgment.

Credits 

Sound Judgment is a production of Podcast Allies, LLC. 

Host: Elaine Appleton Grant

Podcast Manager: Tina Bassir

Production Manager: Andrew Parrella

Audio Engineer: Kevin Kline

Production Assistant: Audrey Nelson

This is part 3 of our new Sound Judgment quick-hit series on six storytelling strategies for hooking your audience and keeping them with you. Today, we’re talking about scenes. They’re obviously a staple in longform narrative storytelling, like true crime and documentaries. Don’t ignore them, though, for interview shows; you just have to interview well to elicit good, sensory anecdotes from your guests. Between the lines, you’ll hear how useful they are on the page and the stage as well. As a reminder, all six strategies come from today’s best audio storytellers. But these are storytelling strategies that don’t care what media is yours, so stick around, writers, public speakers, screenwriters and video producers — and of course, podcasters.  With examples featuring Rich Roll, author Charles Duhigg, and Crime Show's Emma Courtland. 

Apply the six storytelling strategies for creating unforgettable content to your own work!  
Sign up for our interactive, virtual Hook Your Audience & Keep Them Coming Back workshop
Thursday, March 14, 2024
By developing skills from story structure to scene-making, suspense to specifics, you'll learn to create or improve the show, story, article or speech that expresses what you want to express, captivates the people you want to reach, and achieves quality and depth you can be proud of. You'll move from likes and follows to building trusted, engaged relationships with your audience. 

These practices work separately and together to ratchet up both the substance and the "wow factor" of your content, no matter the platform.

Did you miss Part 1 on Sound Vision? Listen here. 

Be sure to follow Sound Judgment so you don't miss the next bite-sized episodes on: 
Part 3: Scenes
Part 4: Surprise
Part 5: Suspense
Part 6: Specifics

All of these segments — each around 10 minutes or less — will come together soon for a full episode on How to Hook Your Audience and Keep Them Coming Back. 

You won't miss a thing if you sign up for my Sound Judgment newsletter, which includes the popular hands-on segment "Try This in Your Studio," kudos to creators who are lifting up the art and business of audio storytelling, news about the show, and useful resources. 


"Six S" Storytelling Resources

Shows and storytellers mentioned in this series: 

Bone Valley

Cohosts: Gilbert King and Kelsey Decker

Marketplace
John Barth, Creative Media LLC

The 13th Step, an award-winning documentary series on sexual misconduct in the addiction treatment 

Reporter: Lauren Chooljian
Story Editor: Alison Macadam
New Hampshire Public Radio

Daily Creative 

Host: Todd Henry
Producer: Joshua Gott

Famous & Gravy
Cohosts: Amit Kapoor & Michael Osborne

The Rich Roll Podcast
Host: Rich Roll
Guest: Charles Duhigg
Book: Supercommunicators by Charles Duhigg

Crime Show
"Paging Dr. Barnes"
Host & Executive Producer: Emma Courtland

Katie Colaneri
Senior Podcast Editor
New Hampshire Public Radio

Kelly Corrigan Wonders
Tell Me More with Kelly Corrigan
"Bryan Stevenson"
"Samantha Power" 
Host: Kelly Corrigan

This American Life
"A Funny Thing Happened on the Way to the Quorum"
Reporter: Sarah Gibson

Chameleon: Wild Boys
Host: Sam Mullins

Full Sound Judgment episodes featuring these storytellers

Bone Valley: How to Make a True Crime Podcast That Makes a Difference (Gilbert King, Kelsey Decker)

The Host Defines the Brand with John Barth

How to Make Serious Topics Fun with the Hosts of Famous & Gravy (Amit Kapoor, Michael Osborne)

Cinematic Storytelling with Crime Show's Emma Courtland

How to Pitch an Audio Documentary and the Unusual Origin of a This American Life Story (Katie Colaneri)

The Art of True Curiosity with Kelly Corrigan of Kelly Corrigan Wonders

How to Make Listeners Breathless for More with Wild Boys' Sam Mullins 


 

Improve your storytelling Check out our popular workshops on interviewing, story editing, story structure, longform narrative, audience engagement, scriptwriting and more. 

Hire Elaine to speak at your conference or company. Subjects include: Communicating for Leaders; Communicating about Change; Mastering the Art of the Interview; Storytelling Skills; How to Build Relationships through Storytelling, and more. 

Discover our strategic communication services and coaching for thought leaders using storytelling tools to make the world a better place. Serving writers, podcasters, public speakers, and others in journalism & public media, climate change, health care, policy, and higher education. Visit us at www.podcastallies.com.

Subscribe to Sound Judgment, the Newsletter, our twice-monthly newsletter about creative choices in audio storytelling. 

Connect:

Facebook | LinkedIn | Instagram

✉️ Email Elaine at allies@podcastallies.com

💜 Leave a review on Apple Podcasts

🟢 Leave a rating on Spotify 

🗣️ Share the show by word of mouth and on your socials

Help us find and celebrate today’s best hosts
Who’s your Sound Judgment dream guest? Email me: allies@podcastallies.com. Because of you, that host may appear on Sound Judgment.

Credits 

Sound Judgment is a production of Podcast Allies, LLC. 

Host: Elaine Appleton Grant

Podcast Manager: Tina Bassir

Production Manager: Andrew Parrella

Audio Engineer: Kevin Kline

Production Assistant: Audrey Nelson

In this series you'll learn how to use sound vision, structure, scenes, surprise, suspense, and specifics to make content that audiences love and share. Each of these bonus episodes is bite-sized and features examples from today's best audio storytellers. Growing your audience depends on more than marketing: It depends on creating compelling content that hooks your audience and keeps them with you. 

Apply the six storytelling strategies for creating unforgettable content to your own work!  
Sign up for our interactive, virtual Hook Your Audience & Keep Them Coming Back workshop
Thursday, March 14, 2024
By developing skills from story structure to scene-making, suspense to specifics, you'll learn to create or improve the show, story, article or speech that expresses what you want to express, captivates the people you want to reach, and achieves quality and depth you can be proud of. You'll move from likes and follows to building trusted, engaged relationships with your audience. 

These practices work separately and together to ratchet up both the substance and the "wow factor" of your content, no matter the platform.

Did you miss Part 1 on Sound Vision? Listen here. 

Be sure to follow Sound Judgment so you don't miss the next bite-sized episodes on: 
Part 3: Scenes
Part 4: Surprise
Part 5: Suspense
Part 6: Specifics

All of these segments — each around 10 minutes or less — will come together soon for a full episode on How to Hook Your Audience and Keep Them Coming Back. 

You won't miss a thing if you sign up for my Sound Judgment newsletter, which includes the popular hands-on segment "Try This in Your Studio," kudos to creators who are lifting up the art and business of audio storytelling, news about the show, and useful resources. 


"Six S" Storytelling Resources

Shows and storytellers mentioned in this series: 

Bone Valley

Cohosts: Gilbert King and Kelsey Decker

Marketplace
John Barth, Creative Media LLC

The 13th Step, an award-winning documentary series on sexual misconduct in the addiction treatment 

Reporter: Lauren Chooljian
Story Editor: Alison Macadam
New Hampshire Public Radio

Daily Creative 

Host: Todd Henry
Producer: Joshua Gott

Famous & Gravy
Cohosts: Amit Kapoor & Michael Osborne

The Rich Roll Podcast
Host: Rich Roll
Guest: Charles Duhigg
Book: Supercommunicators by Charles Duhigg

Crime Show
"Paging Dr. Barnes"
Host & Executive Producer: Emma Courtland

Katie Colaneri
Senior Podcast Editor
New Hampshire Public Radio

Kelly Corrigan Wonders
Tell Me More with Kelly Corrigan
"Bryan Stevenson"
"Samantha Power" 
Host: Kelly Corrigan

This American Life
"A Funny Thing Happened on the Way to the Quorum"
Reporter: Sarah Gibson

Chameleon: Wild Boys
Host: Sam Mullins

Full Sound Judgment episodes featuring these storytellers

Bone Valley: How to Make a True Crime Podcast That Makes a Difference (Gilbert King, Kelsey Decker)

The Host Defines the Brand with John Barth

How to Make Serious Topics Fun with the Hosts of Famous & Gravy (Amit Kapoor, Michael Osborne)

Cinematic Storytelling with Crime Show's Emma Courtland

How to Pitch an Audio Documentary and the Unusual Origin of a This American Life Story (Katie Colaneri)

The Art of True Curiosity with Kelly Corrigan of Kelly Corrigan Wonders

How to Make Listeners Breathless for More with Wild Boys' Sam Mullins 

 

Improve your storytelling Check out our popular workshops on interviewing, story editing, story structure, longform narrative, audience engagement, scriptwriting and more. 

Hire Elaine to speak at your conference or company. Subjects include: Communicating for Leaders; Communicating about Change; Mastering the Art of the Interview; Storytelling Skills; How to Build Relationships through Storytelling, and more. 

Discover our strategic communication services and coaching for thought leaders using storytelling tools to make the world a better place. Serving writers, podcasters, public speakers, and others in journalism & public media, climate change, health care, policy, and higher education. Visit us at www.podcastallies.com.

Subscribe to Sound Judgment, the Newsletter, our twice-monthly newsletter about creative choices in audio storytelling. 

Connect:

Facebook | LinkedIn | Instagram

✉️ Email Elaine at allies@podcastallies.com

💜 Leave a review on Apple Podcasts

🟢 Leave a rating on Spotify 

🗣️ Share the show by word of mouth and on your socials

Help us find and celebrate today’s best hosts
Who’s your Sound Judgment dream guest? Email me: allies@podcastallies.com. Because of you, that host may appear on Sound Judgment.

Credits 

Sound Judgment is a production of Podcast Allies, LLC. 

Host: Elaine Appleton Grant

Podcast Manager: Tina Bassir

Production Manager: Andrew Parrella

Audio Engineer: Kevin Kline

Production Assistant: Audrey Nelson

This is Part 1: Sound Vision. Be sure to follow the show so you don't miss the next bite-sized episodes on: 
Part 2: Structure
Part 3: Scenes
Part 4: Surprise
Part 5: Suspense
Part 6: Specifics

All of these segments — each around 10 minutes or less — will come together soon for a full episode on How to Hook Your Audience and Keep Them Coming Back. 

Apply these six storytelling strategies for creating unforgettable content to your own work!  
Sign up for our interactive, virtual Hook Your Audience & Keep Them Coming Back workshop
Thursday, March 14, 2024
By developing skills from story structure to scene-making, suspense to specifics, you'll learn to create or improve the show, story, article or speech that expresses what you want to express, captivates the people you want to reach, and achieves quality and depth you can be proud of. You'll move from likes and follows to building trusted, engaged relationships with your audience. 

These practices work separately and together to ratchet up both the substance and the "wow factor" of your content, no matter the platform.

"Six S" Storytelling Resources

Shows and storytellers mentioned in this series: 

Bone Valley

Cohosts: Gilbert King and Kelsey Decker

Marketplace
John Barth, Creative Media LLC

The 13th Step, an award-winning documentary series on sexual misconduct in the addiction treatment 

Reporter: Lauren Chooljian
Story Editor: Alison Macadam
New Hampshire Public Radio

Daily Creative 

Host: Todd Henry
Producer: Joshua Gott

Famous & Gravy
Cohosts: Amit Kapoor & Michael Osborne

The Rich Roll Podcast
Host: Rich Roll
Guest: Charles Duhigg
Book: Supercommunicators by Charles Duhigg

Crime Show
"Paging Dr. Barnes"
Host & Executive Producer: Emma Courtland

Katie Colaneri
Senior Podcast Editor
New Hampshire Public Radio

Kelly Corrigan Wonders
Tell Me More with Kelly Corrigan
"Bryan Stevenson"
"Samantha Power" 
Host: Kelly Corrigan

This American Life
"A Funny Thing Happened on the Way to the Quorum"
Reporter: Sarah Gibson

Chameleon: Wild Boys
Host: Sam Mullins

Full Sound Judgment episodes featuring these storytellers

Bone Valley: How to Make a True Crime Podcast That Makes a Difference (Gilbert King, Kelsey Decker)

The Host Defines the Brand with John Barth

How to Make Serious Topics Fun with the Hosts of Famous & Gravy (Amit Kapoor, Michael Osborne)

Cinematic Storytelling with Crime Show's Emma Courtland

How to Pitch an Audio Documentary and the Unusual Origin of a This American Life Story (Katie Colaneri)

The Art of True Curiosity with Kelly Corrigan of Kelly Corrigan Wonders

How to Make Listeners Breathless for More with Wild Boys' Sam Mullins 

 

Improve your storytelling Check out our popular workshops on interviewing, story editing, story structure, longform narrative, audience engagement, scriptwriting and more. 

Hire Elaine to speak at your conference or company. Subjects include: Communicating for Leaders; Communicating about Change; Mastering the Art of the Interview; Storytelling Skills; How to Build Relationships through Storytelling, and more. 

Discover our strategic communication services and coaching for thought leaders using storytelling tools to make the world a better place. Serving writers, podcasters, public speakers, and others in journalism & public media, climate change, health care, policy, and higher education. Visit us at www.podcastallies.com.

Subscribe to Sound Judgment, the Newsletter, our twice-monthly newsletter about creative choices in audio storytelling. 

Connect:

Facebook | LinkedIn | Instagram

✉️ Email Elaine at allies@podcastallies.com

💜 Leave a review on Apple Podcasts

🟢 Leave a rating on Spotify 

🗣️ Share the show by word of mouth and on your socials

Help us find and celebrate today’s best hosts
Who’s your Sound Judgment dream guest? Email me: allies@podcastallies.com. Because of you, that host may appear on Sound Judgment.

Credits 

Sound Judgment is a production of Podcast Allies, LLC. 

Host: Elaine Appleton Grant

Podcast Manager: Tina Bassir

Production Manager: Andrew Parrella

Audio Engineer: Kevin Kline

Production Assistant: Audrey Nelson

Improve your storytelling, interviewing, writing, producing, hosting and guesting skills! Sign up for new Sound Judgment workshops today at www.podcastallies.com/workshops. 


On this episode, Emily Silverman and host Elaine Appleton Grant discuss: 

— Why she thought starting a live storytelling event for physicians should be her next step as she was coming to terms with being in the wrong career while also searching for her biological parents and considering becoming a mother.

— How leaving the full-time practice of medicine felt like an "identity death" to Emily — and how journalists and podcasters navigating media in 2024 are also experiencing identity death, and 

— How Emily found her way to a new career through her love of theater and storytelling, and how bringing the arts to medicine is serving the Nocturnists' goal of shattering the myth of the physician God and humanizing medicine. 

Emily and Elaine break down two episodes of The Nocturnists:

"Pass/Fail," Episode 4 of the 10-part documentary series Shame in Medicine: The Lost Forest, takes listeners into the stressful world of medical students taking an exam that has the power to dictate the rest of their lives. Put yourself in the shoes of students wondering if this one test will prevent them from becoming a doctor — or if it will bar them from pursuing their passion for their specialty? Emily gives us some lessons on getting listeners to contribute personal stories — and how her team weaves them together in heart-stopping fashion. 

We also examine the the power of novels to help us deeply understand the harmful consequences of medicine practiced for the wrong reasons, and how art can help us empathize in a way that journalistic accounts of history do not. In "Conversations: Dolen Perkins-Valdez" Emily learns more about the 1973 case of the Relf sisters, who were forcibly sterilized at a Montgomery, Alabama health clinic. We discuss strategies for how to hold intimate, revealing interviews — and when you should break the rules. 

Plus: Emily shares the single most important key to producing sound-rich, highly produced longform audio stories. 

Emily Silverman, MD is an internal medicine physician at UCSF, writer, and creator/host of The Nocturnists, an award-winning medical storytelling organization that has uplifted the voices of 450+ healthcare workers since 2016 through its podcast and sold-out live performances.

The Nocturnists' work has been presented on CBS This Morning and NPR's Morning Edition, and at Pop Up Magazine and South By Southwest (SXSW). In 2020, its "Stories from a Pandemic" documentary podcast series was acquired by the U.S. Library of Congress for historic preservation. The Nocturnists has been honored by the Webby Awards, Anthem Awards, Ambie Awards, and more.

Dr. Silverman's writing has been supported by MacDowell and published in The New York Times, Virginia Quarterly Review, JAMA, CHEST, and McSweeneys. She lives in San Francisco with her husband and daughter.

Follow the show on Instagram @Thenocturnists
and on Facebook and LinkedIn at The Nocturnists

Improve your storytelling Check out our popular workshops on interviewing, story editing, story structure, longform narrative, audience engagement, scriptwriting and more. 

Hire Elaine to speak at your conference or company. Subjects include: Communicating for Leaders; Communicating about Change; Mastering the Art of the Interview; Storytelling Skills; How to Build Relationships through Storytelling, and more. 

Discover our strategic communication services and coaching for thought leaders using storytelling tools to make the world a better place. Serving writers, podcasters, public speakers, and others in journalism & public media, climate change, health care, policy, and higher education. Visit us at www.podcastallies.com.

Subscribe to Sound Judgment, the Newsletter, our twice-monthly newsletter about creative choices in audio storytelling. 

Connect:

Facebook | LinkedIn | Instagram

✉️ Email Elaine at allies@podcastallies.com

💜 Leave a review on Apple Podcasts

🟢 Leave a rating on Spotify 

🗣️ Share the show by word of mouth and on your socials

Help us find and celebrate today’s best hosts
Who’s your Sound Judgment dream guest? Email me: allies@podcastallies.com. Because of you, that host may appear on Sound Judgment.

Credits 

Sound Judgment is a production of Podcast Allies, LLC. 

Host: Elaine Appleton Grant

Podcast Manager: Tina Bassir

Production Manager: Andrew Parrella

Audio Engineer: Kevin Kline

Production Assistant: Audrey Nelson

Don’t miss today’s takeaways! Scroll down for lessons from this episode. 

The episodes we discussed on today’s episode are History Daily: Silent Spring Sparks the Modern Environmental Movement and American History Tellers Season 61: Salem Witch Trials.

Takeaways from my conversation with Lindsay: 

1. In several of its shows, including American History Tellers, American Scandal, History Daily and Business Wars, Wondery employs a format that’s always been controversial. They call it “immersive storytelling.” It relies on a single narrator to voice all or most of the characters in an episode. It also employs fictionalized reenactments. As Lindsay says – some people hate this. “I can’t do anything about it,” he says, “cause that’s the show.” He also says, “I can’t help those people who want it to be different than it is.” And that’s the lesson: Choose what your show IS and lean into it. YOUR people will love it. If you do your job well, some people may, in fact, hate it. That’s OK. It’s not for them.
2. When they conduct historical research, Lindsay and his writers aren’t just cataloging facts. They’re on a treasure hunt to learn how the characters felt and how people in their lives felt about them. Those emotions make the historical world feel real, increase the stakes, and keep listeners glued to their headphones. This isn’t your father’s history class.
3. Here’s a tip for anyone leading a team: Create editorial guidelines and share them with everyone – writers, producers, sound designers, and engineers. Guidelines are great for onboarding newcomers. They also help make sure everyone is on the same page. Originally, Lindsay made a narrative podcast out of the American History Tellers guidelines; that’s a memorable way to get this information across. Whatever you do, remember that editorial guidelines are living documents – keep them up to date. 
4. Lindsay calls himself a champion thinker, but an “apprentice do-er.” Self-doubt and perfectionism gets in his way, as they did with his long-delayed introduction of the subscription service Into History. Once he stopped overthinking and started taking one step after another, introducing this new product turned out to be easier than he thought. Taking action brings confidence, and confidence, as Lindsay says, breeds more confidence. 
    

Visit Lindsay online:

LinkedIn: https://www.linkedin.com/in/lindsayagraham/

Twitter/X: @lindsayagraham

Improve your storytelling Check out our popular workshops on interviewing, story editing, story structure, longform narrative, audience engagement, scriptwriting and more. 

Hire Elaine to speak at your conference or company. Subjects include: Communicating for Leaders; Communicating about Change; Mastering the Art of the Interview; Storytelling Skills; How to Build Relationships through Storytelling, and more. 

Discover our strategic communication services and coaching for thought leaders using storytelling tools to make the world a better place. Serving writers, podcasters, public speakers, and others in journalism & public media, climate change, health care, policy, and higher education. Visit us at www.podcastallies.com.

Subscribe to Sound Judgment, the Newsletter, our twice-monthly newsletter about creative choices in audio storytelling. 

Connect:

Facebook | LinkedIn | Instagram

✉️ Email Elaine at allies@podcastallies.com

💜 Leave a review on Apple Podcasts

🟢 Leave a rating on Spotify 

🗣️ Share the show by word of mouth and on your socials

Help us find and celebrate today’s best hosts
Who’s your Sound Judgment dream guest? Email me: allies@podcastallies.com. Because of you, that host may appear on Sound Judgment.

Credits 

Sound Judgment is a production of Podcast Allies, LLC. 

Host: Elaine Appleton Grant

Podcast Manager: Tina Bassir

Production Manager: Andrew Parrella

Audio Engineer: Kevin Kline

Production Assistant: Audrey Nelson

Sharing a personal experience, especially a traumatic one, is a particularly popular scripted podcast form. Memoir done well often shoots to the top of the podcast charts or the bestseller list. It moves us, leaves us breathless, inspires standing ovations and prompts us into conversations and confessions of our own. Sometimes memoir creates change.

But memoir produced without first grappling with why your experience matters to others can sound cheap, sensation-grabbing, and empty. As listeners, readers, and viewers, we are bombarded with confessions.

There is a fine line between transformative and indulgent.
Moreover, stories of heartbreak are hard to choose to listen to these days, because the world is showering us with trauma. 

Given the circumstances, why make memoir?

The decision to make the private public isn’t easy. Nor should it be.
In the first episode of Sound Judgment, Season 4, I explore this question with producer Maribel Quezada Smith, who shares her extraordinary experience with life and death in The Pulso Podcast piece, “The Latino Experience of Fertility: A Story of Pregnancy Loss.”

It took Maribel two years to write and produce this remarkable story about the birth of her son — and the death of her daughter. Her story succeeds, in part, because she identified something fresh: Miscarriage and other forms of pregnancy loss are particularly common in the Latino community, Pulso’s audience. And so is the incredible societal pressure to bear children, setting up an impossible, often hidden, conflict.

That her story succeeds in transforming, not indulging, is evident in the piles of grateful responses she received from listeners who shared her experience, but who had never heard their story reflected out loud. Shame and secrecy had dogged their lives. Maribel’s story brought in the light. 

Along the way, Maribel had to answer several questions for herself about motivation, format, theme, mood, and point of view. Which private moments should she capture on tape? How much could she bear? To whom did she owe privacy? Which scenes and reflections would create momentum — and which pieces would she have to leave out?

Maribel Quezada Smith is a bilingual video and podcast producer and the founder of Diferente Creative. Her video credits include producing TV shows for Discovery Networks, Netflix, TLC and A&E, and digital content for brands like AARP, NBC GolfNow and SquadCast FM. Her podcasting credits include Sacred Scandal (iHeart), Birdies Not BS and Pulso Podcast, to name a few. In 2021, Maribel co-founded BIPOC Podcast Creators, an organization devoted to amplifying the voices and stories of people of color.

Maribel’s passion is creating meaningful, standout content.

Improve your storytelling Check out our popular workshops on interviewing, story editing, story structure, longform narrative, audience engagement, scriptwriting and more. 

Hire Elaine to speak at your conference or company. Subjects include: Communicating for Leaders; Communicating about Change; Mastering the Art of the Interview; Storytelling Skills; How to Build Relationships through Storytelling, and more. 

Discover our strategic communication services and coaching for thought leaders using storytelling tools to make the world a better place. Serving writers, podcasters, public speakers, and others in journalism & public media, climate change, health care, policy, and higher education. Visit us at www.podcastallies.com.

Subscribe to Sound Judgment, the Newsletter, our twice-monthly newsletter about creative choices in audio storytelling. 

Connect:

Facebook | LinkedIn | Instagram

✉️ Email Elaine at allies@podcastallies.com

💜 Leave a review on Apple Podcasts

🟢 Leave a rating on Spotify 

🗣️ Share the show by word of mouth and on your socials

Help us find and celebrate today’s best hosts
Who’s your Sound Judgment dream guest? Email me: allies@podcastallies.com. Because of you, that host may appear on Sound Judgment.

Credits 

Sound Judgment is a production of Podcast Allies, LLC. 

Host: Elaine Appleton Grant

Podcast Manager: Tina Bassir

Production Manager: Andrew Parrella

Audio Engineer: Kevin Kline

Production Assistant: Audrey Nelson

This episode was sponsored by Signal Hill Insights. 

Want to know how your podcast is affecting listeners? Need to plan to share outcomes with a branded client? 

Visit measureyourpodcast.com for a free 4-part email series that will tell you how and why to measure the unique impact of branded podcasts. Go beyond counting downloads. Instead, obtain real responses from real listeners to demonstrate the ROI of branded podcasts. You’ll learn how research generates practical insights to optimize your production and drive renewals. 

Takeaways from my conversation with Kelly: 

1. The thing we  are asking for when we put our podcast, our book, or our speech out there is attention. And there is no more exquisite currency than attention. So how can we reveal something, or elicit something from our guest, that will make the listener feel like the time they spent with us was worth it? That’s Kelly’s guiding principle.  

2. Carefully time the three questions you’re a little afraid to ask. Don’t ask your toughest ones first – and feel for the opening, like Kelly did with Samantha Power. 

3. The purest motivation to start a podcast is to follow your curiosity. When it’s there, it’s evident to the listener. And it’s evident when it’s not there. 

4: Kelly knows when an interview is going great when she’s saying something she hasn’t said before or when she knows that her guest is saying something they haven't said before.

Visit Kelly online:

www.kellycorrigan.com

Instagram: @kellycorrigan

LinkedIn: linkedin.com/in/kellycorrigan

Facebook: kellycorriganauthor

Twitter/X: @corrigankelly

Improve your storytelling Check out our popular workshops on interviewing, story editing, story structure, longform narrative, audience engagement, scriptwriting and more. 

Hire Elaine to speak at your conference or company. Subjects include: Communicating for Leaders; Communicating about Change; Mastering the Art of the Interview; Storytelling Skills; How to Build Relationships through Storytelling, and more. 

Discover our strategic communication services and coaching for thought leaders using storytelling tools to make the world a better place. Serving writers, podcasters, public speakers, and others in journalism & public media, climate change, health care, policy, and higher education. Visit us at www.podcastallies.com.

Subscribe to Sound Judgment, the Newsletter, our twice-monthly newsletter about creative choices in audio storytelling. 

Connect:

Facebook | LinkedIn | Instagram

✉️ Email Elaine at allies@podcastallies.com

💜 Leave a review on Apple Podcasts

🟢 Leave a rating on Spotify 

🗣️ Share the show by word of mouth and on your socials

Help us find and celebrate today’s best hosts
Who’s your Sound Judgment dream guest? Email me: allies@podcastallies.com. Because of you, that host may appear on Sound Judgment.

Credits 

Sound Judgment is a production of Podcast Allies, LLC. 

Host: Elaine Appleton Grant

Podcast Manager: Tina Bassir

Production Manager: Andrew Parrella

Audio Engineer: Kevin Kline

Production Assistant: Audrey Nelson

If you liked this bonus episode introducing Podcast Perspectives with host Jeff Umbro and guest Jessica Cordova Kramer of Lemonada Media, you'll love: 

SJ S1/E1: Emotional Bravery on Last Day with Stephanie Wittels Wachs. Not only is she an amazing, evocative storyteller who knows how to get the best out of her team and guests, but she's cofounder and chief creative officer of Lemonada Media. 

We love hearing from you and getting your support! Please give Sound Judgment a five-star rating and a review. Visit our website to easily give us a 5-star rating and a review that’ll go to Apple or Spotify instantly. We’re grateful. And please share Sound Judgment with a friend. 

The Sound Judgment team is: 
Host & Producer: Elaine Appleton Grant
Production Assistant: Audrey Nelson
Audio engineer/sound designer: Kevin Kline
Podcast manager: Tina Bassir

Sound Judgment is a production of Podcast Allies, LLC, a boutique production and consulting company serving chief creative officers and content directors in the media and at nonprofits, higher ed, and social impact businesses.

Contact Us
To contact us with collaborations, media interviews, speaking engagements, or sponsorships, email allies@podcastallies.com. We encourage your voice memos! Click the microphone icon at soundjudgmentpodcast.com. 

To follow Elaine Appleton Grant and the show: 
Subscribe to the Sound Judgment newsletter, about creative choices in audio storytelling
Sound Judgment website
Elaine's LinkedIn

Elaine's Facebook

Improve your storytelling Check out our popular workshops on interviewing, story editing, story structure, longform narrative, audience engagement, scriptwriting and more. 

Hire Elaine to speak at your conference or company. Subjects include: Communicating for Leaders; Communicating about Change; Mastering the Art of the Interview; Storytelling Skills; How to Build Relationships through Storytelling, and more. 

Discover our strategic communication services and coaching for thought leaders using storytelling tools to make the world a better place. Serving writers, podcasters, public speakers, and others in journalism & public media, climate change, health care, policy, and higher education. Visit us at www.podcastallies.com.

Subscribe to Sound Judgment, the Newsletter, our twice-monthly newsletter about creative choices in audio storytelling. 

Connect:

Facebook | LinkedIn | Instagram

✉️ Email Elaine at allies@podcastallies.com

💜 Leave a review on Apple Podcasts

🟢 Leave a rating on Spotify 

🗣️ Share the show by word of mouth and on your socials

Help us find and celebrate today’s best hosts
Who’s your Sound Judgment dream guest? Email me: allies@podcastallies.com. Because of you, that host may appear on Sound Judgment.

Credits 

Sound Judgment is a production of Podcast Allies, LLC. 

Host: Elaine Appleton Grant

Podcast Manager: Tina Bassir

Production Manager: Andrew Parrella

Audio Engineer: Kevin Kline

Production Assistant: Audrey Nelson

This episode was sponsored by Signal Hill Insights. 

Want to know how your podcast is affecting listeners? Need to plan to share outcomes with a branded client? 

Visit measureyourpodcast.com for a free 4-part email series that will tell you how and why to measure the unique impact of branded podcasts. Go beyond counting downloads. Instead, obtain real responses from real listeners to demonstrate the ROI of branded podcasts. You’ll learn how research generates practical insights to optimize your production and drive renewals. 

More on today's episode:
When Anne Bogel was offered the plum gig of moderating a panel discussion with four famous authors at the Bookmarks NC Festival of Books and Authors, she knew it would be fun. But she had no idea of the turn it would take when her guests — authors TJ Klune, Andrew Sean Greer, Brendan Slocumb, and Tia Williams — began one-upping each other with wild tales from book club experiences like no other. Anne Bogel's been hosting her literary matchmaking show since 2016. This show is always at the top of the charts, in great company with shows like Fresh Air, NPR’s Book of the Day, and The New York Times Book Review. 

There's a reason for that. Anne is purposeful about how she hosts, whether that's holding a deep conversation about a guest's reading life in-studio, or fielding unexpected stories, and a ton of laughs, on stage in front of hundreds.

Anne has spent the last seven years of her life doing something uncanny: Every week on her hit show, What Should I Read Next, she excavates a guest’s reading life in fine detail. Then she recommends books that always seem to be the perfect choices for that guest, no matter who they are.

It’s not just her unusual ability to pair book with reader that keeps her show at the top of the charts. It’s also the way Anne approaches hosting – as the art of practicing deep hospitality. That keeps her in listeners’ hearts, year after year. 

It also makes Anne in demand as a public speaker. As intimate as she is with her podcast guests, you might never guess how raucously fun she is in front of a live audience! 

If you dream of moving effortlessly between studio and stage, you’ll love this episode. 

Anne Bogel is an author, the creator of the blog Modern Mrs Darcy, and host of What Should I Read Next? podcast and Modern Mrs Darcy Book Club. Anne loves talking to readers about their favorite books, reading struggles, and of course what they should read next. Anne lives in Louisville, Kentucky, with her husband, four children, and a yellow lab named Daisy. Follow Anne on Instagram.

What Should I Read Next episode discussed on today's show: 
Ep 351 “Book Club Favorites: LIVE from Bookmarks!”

Anne Bogel's holiday gift book recommendations for your favorite hosts and producers: 

1. The Art of Gathering by Priya Parker 
2. Out on a Wire: The Storytelling Secrets of the New Masters of Radio by Jessica Abel with forward by Ira Glass 
3. I Have Some Questions for You by Rebecca Makkai

Scroll down for hosting takeaways from today's show. 

Subscribe to Sound Judgment, the Newsletter, our twice-monthly newsletter about creative choices in audio storytelling. 

Connect! Follow Elaine:

 Facebook | LinkedIn | Instagram

Let's talk!

✉️ Email me at allies@podcastallies.com

💜 Leave a review on Apple Podcasts

🟢 Leave a rating on Spotify 

🗣️ Share the show by word of mouth and on your socials
 

Anne Bogel's Takeaways for Podcasters and Public Speakers

1. Offer radical hospitality. We may not think of it this way, but the word “host” comes from the word “hospitality.” Anne takes that literally – she and her team practice hospitality consciously. They do everything they can to make their guests feel welcome and at ease. That hospitality starts with the way they invite guests, to how they prepare them, to the ways in which Anne calms their nerves at the start of an interview. The result of such care shows in the relationships she builds with her guests – and, as a consequence, with devoted listeners. 

2. State your purpose. Anne practices hospitality in the manner that Priya Parker describes in her book The Art of Gathering. That means understanding and explaining the purpose of that gathering or interview at the very beginning. “It can feel silly at first to name your purpose,” she said. But it helps you and your guests immensely to say: "What is our purpose in being here today, in having this conversation? What do we hope you take away from this?" Don’t let these important guideposts remain unspoken. 

3. Set the emotional stage. You’re not the same host in a quiet studio as you are in front of a live audience. Or at least you shouldn’t be. Before you host an episode or a live event, visualize how you want the audience to feel. As Anne says, the visual for a conversation with a single guest might be two people at a table leaning over their lattes. But the visual for a panel discussion in a room of hundreds of readers is big! As she put it, “Come on in. The water is warm! Big Momma’s shepherding! There’s room here for all of us, and we’re gonna have a ball.” They’re both positive kinds of energy, but they differ dramatically. 

4. Public speaking skills are complementary, not identical. Hosting a great roundtable takes a different kind of expertise than hosting an intimate conversation. It requires deft moderation, an ability to think like an orchestra conductor and sometimes a tightrope walker – along with the diplomacy to manage several egos. Anne plans ahead to give guests equal time and to ensure a lively flow of conversation. And she also thinks about how to inspire guests to tell stories that they haven’t told before by artfully asking for specifics, like she does in this episode by inquiring about a memorable book club experience. And remember – sometimes that first story sets the tone for all the rest. 

Help us find and celebrate today’s best hosts
Who’s your Sound Judgment dream guest? Email me: allies@podcastallies.com. Because of you, that host may appear on Sound Judgment.

For more information on Sound Judgment and Podcast Allies, our production and training company, visit us at www.podcastallies.com.

Credits 

Sound Judgment is a production of Podcast Allies, LLC. 

Host: Elaine Appleton Grant

Podcast Manager: Tina Bassir

Production Manager: Andrew Parella

Audio Engineer: Kevin Kline

Production Assistant: Audrey Nelson

Improve your storytelling Check out our popular workshops on interviewing, story editing, story structure, longform narrative, audience engagement, scriptwriting and more. 

Hire Elaine to speak at your conference or company. Subjects include: Communicating for Leaders; Communicating about Change; Mastering the Art of the Interview; Storytelling Skills; How to Build Relationships through Storytelling, and more. 

Discover our strategic communication services and coaching for thought leaders using storytelling tools to make the world a better place. Serving writers, podcasters, public speakers, and others in journalism & public media, climate change, health care, policy, and higher education. Visit us at www.podcastallies.com.

Subscribe to Sound Judgment, the Newsletter, our twice-monthly newsletter about creative choices in audio storytelling. 

Connect:

Facebook | LinkedIn | Instagram

✉️ Email Elaine at allies@podcastallies.com

💜 Leave a review on Apple Podcasts

🟢 Leave a rating on Spotify 

🗣️ Share the show by word of mouth and on your socials

Help us find and celebrate today’s best hosts
Who’s your Sound Judgment dream guest? Email me: allies@podcastallies.com. Because of you, that host may appear on Sound Judgment.

Credits 

Sound Judgment is a production of Podcast Allies, LLC. 

Host: Elaine Appleton Grant

Podcast Manager: Tina Bassir

Production Manager: Andrew Parrella

Audio Engineer: Kevin Kline

Production Assistant: Audrey Nelson

The episode discussed on today's Sound Judgment is Believable: The Coco Berthmann Story. Karen worked with reporter/host Sara Ganim to create Believable. 

This episode was sponsored by Signal Hill Insights. 

Want to know how your podcast is affecting listeners? Need to plan to share outcomes with a branded client? 
Visit measureyourpodcast.com for a free 4-part email series that will tell you how and why to measure the unique impact of branded podcasts. Go beyond counting downloads. Instead, obtain real responses from real listeners to demonstrate the ROI of branded podcasts. You’ll learn how research generates practical insights to optimize your production and drive renewals. 

Karen Given’s takeaways
These are the takeaways from the end of the episode. For more takeaways from all of our guests, subscribe to the Sound Judgment newsletter and visit our blog. 

1. Karen set out to tell Coco Berthmann’s story as more than a basic scammer story. She wanted to investigate the social safety nets that allowed Coco’s deception to happen in the first place. It’s the concept of preventable harm: What makes for a much richer, more noteworthy and useful investigation is whether, in fact, the harm could have been prevented, by whom, and why it wasn’t. Especially with true crime, there’s a temptation to tell only a good yarn—the sensational one about the scammer. But those stories are like cotton candy — they might taste good at the time, but later you wonder why you bothered. 
    
2. Avoid creating unintended consequences. One of the most important and interesting lessons from Believable comes from the tricky line Karen and Sara walked. They needed to investigate the validity of Coco’s story without casting doubt on the stories of every sex trafficking victim, which could have done significant harm. One way they did this — that I would certainly steal if I were you — was to establish early on what is generally known about a phenomenon or a process. We need to understand what’s typical in order to get clarity on what’s not.
    
3. Storyboarding is a visual exercise. Karen’s a huge fan of sticky notes—in fact, 3M, if you’re listening, please name a line of Post-its after her. To get started, lay out your story beats on Post-its on a wall or in project management software like Trello or Asana. Trust me, you’ll be moving things around for your entire production process. Make it easy on yourself. 

Karen Given is a podcast story editor, producer and host. Her most recent project was Believable: the Coco Berthmann Story. A veteran of public radio, Karen started out as a technical director and worked her way up to executive producer and host. Along the way, she won the national Edward R. Murrow award twice, in 2007 and 2017. She also writes Narrative Beat, a free newsletter for journalists and podcast makers who want to tell better stories. 

Follow Karen Given: 

Subscribe to her newsletter, Narrative Beat

Website: Karen Given

Instagram: karengiven

LinkedIn: www.linkedin.com/in/klgiven/

Facebook: karenlgiven

If you liked my conversation with Karen Given, you’ll love: 

Sound Judgment Season 2/Episode 8: The Heist: How to Produce an Award-Winning Investigative Series with Sally Herships

Sound Judgment Season 2/Episode 5: Bone Valley: How to Produce a True Crime Podcast That Makes a Difference

We need your support! Please give Sound Judgment a five-star rating and a review. Visit our website to easily give us a 5-star rating and a review that’ll go to Apple or Spotify instantly. We’re grateful.

The Sound Judgment team is: 
Host & Producer: Elaine Appleton Grant
Production Assistant: Audrey Nelson
Audio engineer/sound designer: Kevin Kline
Podcast manager: Tina Bassir

Sound Judgment is a production of Podcast Allies, LLC, a boutique production and consulting company making magical podcasts for NGOs and nonprofits, higher ed, and social impact organizations. 

Contact Us
To contact us with collaborations, media interviews, speaking engagements, or sponsorships, email allies@podcastallies.com. We encourage your voice memos! Click the microphone icon at soundjudgmentpodcast.com. 

To follow Elaine Appleton Grant and the show: 
Subscribe to the Sound Judgment newsletter, about creative choices in audio storytelling
Sound Judgment website
Elaine's LinkedIn

Elaine's Facebook

Improve your storytelling Check out our popular workshops on interviewing, story editing, story structure, longform narrative, audience engagement, scriptwriting and more. 

Hire Elaine to speak at your conference or company. Subjects include: Communicating for Leaders; Communicating about Change; Mastering the Art of the Interview; Storytelling Skills; How to Build Relationships through Storytelling, and more. 

Discover our strategic communication services and coaching for thought leaders using storytelling tools to make the world a better place. Serving writers, podcasters, public speakers, and others in journalism & public media, climate change, health care, policy, and higher education. Visit us at www.podcastallies.com.

Subscribe to Sound Judgment, the Newsletter, our twice-monthly newsletter about creative choices in audio storytelling. 

Connect:

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✉️ Email Elaine at allies@podcastallies.com

💜 Leave a review on Apple Podcasts

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🗣️ Share the show by word of mouth and on your socials

Help us find and celebrate today’s best hosts
Who’s your Sound Judgment dream guest? Email me: allies@podcastallies.com. Because of you, that host may appear on Sound Judgment.

Credits 

Sound Judgment is a production of Podcast Allies, LLC. 

Host: Elaine Appleton Grant

Podcast Manager: Tina Bassir

Production Manager: Andrew Parrella

Audio Engineer: Kevin Kline

Production Assistant: Audrey Nelson

The episode discussed on today's Sound Judgment is Near Death: Death Party. Near Death is a Dying For Media production with sales and distribution by Lemonada Media.

Nikki Boyer's takeaways

These are the takeaways from the end of the episode. For more takeaways from all of our guests, subscribe to the Sound Judgment newsletter and visit our blog. 
 

1. Nikki loves having uncomfortable conversations. She’ll ask almost anything, and she’ll share herself in order to create a welcoming, inviting environment. The result: healing conversations about the things that matter most. 
2. It takes a lot of character to admit to the obstacles that stand in our way of doing our best, most honest work. For Nikki, the obstacle was her mindset: Before podcasting, she was an actress, a voice-over artist, and a TV personality. And, she says, she  was always seeking attention. Creating Dying for Sex changed all that. Now, she says, “I have this person’s story to tell and I can’t wait to share it with you.” She’s no longer chasing the spotlight, but giving a gift. 
3. One thing Nikki has learned from doing podcasts about death? A lot of people wait to give themselves permission to do the thing they really want to be doing. And in the end, they regret having put it off. If there’s a project you’ve been putting off, don’t wait any longer. Give yourself permission and jump in.

Near Death: Credits
Nikki Boyer: Dying for Media CEO and cofounder and host, Near Death

Kevin Sabbe: Dying For Media cofounder and executive producer, Near Death

Reverend Peggy: cohost and executive producer

Katie Amanda Keane: producer/writer

Tommy Fields: head of audio

Nikki Boyer

Nikki Boyer is the founder and CEO of Dying For Media and a three-time Emmy® award-winning TV host, producer, actress and podcaster. She created, hosted, and is executive producer of the breakout Wondery podcast, “Dying for Sex,” which won the 2021 Ambie Award for Podcast of the Year — and was named one of Apple’s favorite podcasts of 2020.

In the midst of the global pandemic, Nikki hosted nearly 200 episodes of Wondery’s “The Daily Smile,” a podcast about good news, and recently launched “Call Me Curious” via Wondery+, a lighthearted investigative series that delves into offbeat topics. Nikki cohosts the popular weekly podcast, “Straight Talk with Ross Mathews,” which recently recorded its 400th episode. 

Nikki cohosted the 2021 Ambie Awards show and was a regular guest contributor to The Wendy Williams Show for over eight seasons. She has appeared on virtually every major television talk show, most recently as a guest on The Drew Barrymore Show, supporting the launch of “Call Me Curious.” Along with Kevin Sabbe, she co-created and was co-executive producer of Step Girlfriends, a television concept based on her real life, optioned by CBS Studios. 

Nikki made her mark hosting Yahoo!’s ultra-popular Daytime in No Time, where she was the most watched host on the internet during the series' five-year run. 

Follow Nikki Boyer: 

www.dyingformedia.com

www.nikkiboyer.com

Instagram: @nikkiboyer 

LinkedIn: https://www.linkedin.com/in/nikki-boyer-6873b847/

Facebook: https://www.facebook.com/itsnikkiboyer

If you liked this episode, you’ll love: 

Sound Judgment Season 2/Episode 10: How to Tell the Truth: The Art of Memoir with Dana Black

Sound Judgment Season 2/Episode 2: Standing Ovation Host Jay Baer: How to Craft a Million-Dollar Story

Sound Judgment Season 1/Episode 8: How Top Hosts Hook Listeners in 60 Seconds or Less

We need your support! Please give Sound Judgment a five-star rating and a review on Apple Podcasts. We’re grateful.

The Sound Judgment team is: 
Host & Producer: Elaine Appleton Grant

Production Assistant: Audrey Nelson
Audio engineer/sound designer: Kevin Kline
Podcast manager: Tina Bassir

Cover art by Sarah Edgell
Sound Judgment is a production of Podcast Allies, LLC

Contact Us
To contact us with questions, collaborations, media interviews, speaking engagements, or sponsorships, write to us at allies@podcastallies.com. We encourage your voice memos! Click the microphone icon at soundjudgmentpodcast.com. 

To follow Elaine Appleton Grant and the show: 
Subscribe to the Sound Judgment newsletter, about creative choices in audio storytelling
Sound Judgment website
Elaine's LinkedIn

Elaine's Facebook

Sound Judgment Instagram
http://podcastallies.com  Podcast Allies is a boutique production and consulting company making magical podcasts for NGOs and nonprofits, higher ed, and media organizations. 

Improve your storytelling Check out our popular workshops on interviewing, story editing, story structure, longform narrative, audience engagement, scriptwriting and more. 

Hire Elaine to speak at your conference or company. Subjects include: Communicating for Leaders; Communicating about Change; Mastering the Art of the Interview; Storytelling Skills; How to Build Relationships through Storytelling, and more. 

Discover our strategic communication services and coaching for thought leaders using storytelling tools to make the world a better place. Serving writers, podcasters, public speakers, and others in journalism & public media, climate change, health care, policy, and higher education. Visit us at www.podcastallies.com.

Subscribe to Sound Judgment, the Newsletter, our twice-monthly newsletter about creative choices in audio storytelling. 

Connect:

Facebook | LinkedIn | Instagram

✉️ Email Elaine at allies@podcastallies.com

💜 Leave a review on Apple Podcasts

🟢 Leave a rating on Spotify 

🗣️ Share the show by word of mouth and on your socials

Help us find and celebrate today’s best hosts
Who’s your Sound Judgment dream guest? Email me: allies@podcastallies.com. Because of you, that host may appear on Sound Judgment.

Credits 

Sound Judgment is a production of Podcast Allies, LLC. 

Host: Elaine Appleton Grant

Podcast Manager: Tina Bassir

Production Manager: Andrew Parrella

Audio Engineer: Kevin Kline

Production Assistant: Audrey Nelson

The episode discussed on today's Sound Judgment is Weight for It: Episode 2, Shame Spiral. It’s produced by ohitsbigron Studios and distributed by Radiotopia. 

Ronald Young Jr. is a critically acclaimed audio producer, host, and storyteller, based in Alexandria, Va. He is an avid pop-culture enthusiast and the host of the television and film review podcast Leaving the Theater.  He is also a regular contributor to NPR’s Pop Culture Happy Hour as a guest panelist. He has hosted shows such as Pushkin’s Solvable and HBO Docs Club, from Pineapple Street Studios.  Selected as Vulture Magazine podcaster to watch, 2023 Ronald is currently developing new series, both scripted and narrative, that seek to unpack the human experience. His newest show, Weight For It, tells the vulnerable stories of fat folks and folks everywhere who think about their weight constantly.

Weight for It: Credits
Host/Producer: Ronald Young, Jr. 
Story Editor: Sarah Dealy

Sound Design/Mixing: John Delore

Theme music is The Talk, composed by Jey Redd

Follow Ronald Young, Jr.:

www.ohitsbigron.com
Instagram and Facebook: ohitsbigron

LinkedIn: https://www.linkedin.com/in/ronaldyoungjr/

Twitter/X: ohitsbigron

Follow the hashtags #ohitsbigron and #ohitsbigronstudios

If you liked my conversation with Ronald Young, Jr., you’ll love: 
Sound Judgment Season 1/Episode 2: The Host Defines the Brand with John Barth
Sound Judgment Season 3/Episode 1: Classy’s Jonathan Menjivar: The Fine, Awkward Art of the Personal Audio Documentary
Sound Judgment Season 2/Episode 9: Best of: Emotional Bravery with Last Day’s Stephanie Wittels Wachs

We need your support! Please give Sound Judgment a five-star rating and a review. Visit our website to easily give us a 5-star rating and a review that’ll go to Apple or Spotify instantly. We’re grateful.
 

The Sound Judgment team is: 
Host & Producer: Elaine Appleton Grant

Production Assistant: Audrey Nelson
Audio engineer/sound designer: Kevin Kline
Podcast manager: Tina Bassir

Cover art by Sarah Edgell
Sound Judgment is a production of Podcast Allies, LLC

Contact Us
To contact us with questions, collaborations, media interviews, speaking engagements, or sponsorships, write to us at allies@podcastallies.com. We encourage your voice memos! Click the microphone icon at soundjudgmentpodcast.com. 

To follow Elaine Appleton Grant and the show: 
Subscribe to the Sound Judgment newsletter, about creative choices in audio storytelling
Sound Judgment website
Elaine's LinkedIn

Elaine's Facebook

Sound Judgment Instagram
http://podcastallies.com  Podcast Allies is a boutique production and consulting company making magical podcasts for NGOs and nonprofits, higher ed, and media organizations. 

Ronald Young, Jr’s takeaways
These are the takeaways from the end of the episode. For more takeaways from all of our guests, subscribe to the Sound Judgment newsletter and visit our blog. 

1. Learn to draw upon rhythm and music to improve your delivery on the mic. Ronald grew up with the musicality of the storytelling and the singing he heard in church, and that turned him into a storyteller who is enchanting to listen to. But we can all do this by feeling the rhythm and cadence of language: Where are the beats? Where are the breaths? It’s not just storyboarding that makes great stories; it’s how we deliver our stories. 
2. Don’t censor yourself. At the beginning of the scripting process, Ronald’s story editor, Sarah Deeley, had him write down all the ideas he had for each episode. Only then did they narrow those ideas down into a structured narrative. 
3. Build stories in layers. Think about context: what does the listener need to know, right now, to understand this episode? To tell a story about his college girlfriend, Ronald had to first explain some stuff about his childhood. What context do you need to offer to make your story land?

Improve your storytelling Check out our popular workshops on interviewing, story editing, story structure, longform narrative, audience engagement, scriptwriting and more. 

Hire Elaine to speak at your conference or company. Subjects include: Communicating for Leaders; Communicating about Change; Mastering the Art of the Interview; Storytelling Skills; How to Build Relationships through Storytelling, and more. 

Discover our strategic communication services and coaching for thought leaders using storytelling tools to make the world a better place. Serving writers, podcasters, public speakers, and others in journalism & public media, climate change, health care, policy, and higher education. Visit us at www.podcastallies.com.

Subscribe to Sound Judgment, the Newsletter, our twice-monthly newsletter about creative choices in audio storytelling. 

Connect:

Facebook | LinkedIn | Instagram

✉️ Email Elaine at allies@podcastallies.com

💜 Leave a review on Apple Podcasts

🟢 Leave a rating on Spotify 

🗣️ Share the show by word of mouth and on your socials

Help us find and celebrate today’s best hosts
Who’s your Sound Judgment dream guest? Email me: allies@podcastallies.com. Because of you, that host may appear on Sound Judgment.

Credits 

Sound Judgment is a production of Podcast Allies, LLC. 

Host: Elaine Appleton Grant

Podcast Manager: Tina Bassir

Production Manager: Andrew Parrella

Audio Engineer: Kevin Kline

Production Assistant: Audrey Nelson

The episode discussed on today's Sound Judgment is Death, Sex & Money_—Bells & Bills: The Price You Paid for Your Wedding.

We also discuss Death, Sex & Money — A Headline Stays Static Even as a Life Transforms.

Anna Sale is the creator and host of Death, Sex & Money, the podcast about “the things we think about a lot and need to talk about more.” Anna won a Gracie for best podcast host in 2016 and the show won the 2018 Webby and 2021 Ambie for best interview show.  (Jan 2024 update: Slate acquires Death, Sex & Money from WNYC Studios)

Before launching Death, Sex & Money in 2014, Anna covered politics for nearly a decade. She is the author of the book Let's Talk About Hard Things, which The New Yorker wrote "shows us how supportive listening happens." She grew up in West Virginia and now lives in Berkeley, Calif. with her husband and two daughters.

Death, Sex & Money Credits
Host: Anna Sale 
Executive Producer: Liliana Maria Percy Ruiz
Producer: Zoe Azulay
Producer: Amy Pearl
Mix Engineer/Producer: Andrew Dunn

Follow Death, Sex & Money:
@deathsexmoney on Instagram

Subscribe to the DS&M weekly newsletter at deathsexmoney.org/newsletter for listener emails, recommendations from the team and a short essay from Anna Sale.

If you liked my conversation with Anna Sale, you’ll love:
Sound Judgment Season 2/Episode 10: How to tell the truth: The art of memoir with Dana Black
and
Sound Judgment Season 2/Episode 9: Best of: Emotional Bravery with Last Day’s Stephanie Wittels Wachs  

If you want to support Sound Judgment, please visit our website to easily leave us a 5-star rating and a review that’ll go to Apple or Spotify instantly. We’re grateful.

The Sound Judgment team is:
Host & Producer: Elaine Appleton Grant
Production Assistant: Audrey Nelson
Audio engineer/sound designer: Kevin Kline
Podcast manager: Tina Bassir
Cover art by Sarah Edgell
Sound Judgment is a production of Podcast Allies, LLC, a boutique production and consulting company making magical podcasts for NGOs and nonprofits, higher ed, and media organizations. 

Contact Us
To contact us with questions,  collaborations, media inquiries, speaking engagements, or sponsorships, write to us at allies@podcastallies.com. We encourage listener voice memos! Click the microphone icon at soundjudgmentpodcast.com.

To follow Elaine Appleton Grant and the show:
Subscribe to the Sound Judgment newsletter, about creative choices in audio storytelling
Sound Judgment website
Elaine's LinkedIn
Elaine's Facebook
Sound Judgment Instagram
http://podcastallies.com  Podcast Allies is 

Anna Sale’s takeaways
These are the takeaways from the end of the episode. For more takeaways from all of our guests, subscribe to the Sound Judgment newsletter and visit our blog.

1. Anna and her team hold two conflicting realities in their heads all the time: The show exists to talk about the things we normally keep private. But podcasts exist online, for all the world to consume and Google to find. So be clear about your show’s values. Practice journalistic ethics, and also the specific principles around how you want to treat your guests. Know that you will deal with these kinds of human conflicts every day.
2. How do you prep a guest? Before an interview, Anna shares how they plan to edit and use the interview. If a guest requests anonymity, she may grant it in order to protect them and their longterm digital record.
3. Fact-checking is always important, especially these days. But if you allow anonymity, it becomes even more critical.
4. Perhaps my biggest takeaway from this conversation is that Death, Sex and Money is one big, warm place, where listeners are invited in and welcomed. Anna is proud that she and her team make listeners feel accompanied, wherever they take them.
5. Finally, your guests expect hard questions. Don’t wimp out.

Improve your storytelling Check out our popular workshops on interviewing, story editing, story structure, longform narrative, audience engagement, scriptwriting and more. 

Hire Elaine to speak at your conference or company. Subjects include: Communicating for Leaders; Communicating about Change; Mastering the Art of the Interview; Storytelling Skills; How to Build Relationships through Storytelling, and more. 

Discover our strategic communication services and coaching for thought leaders using storytelling tools to make the world a better place. Serving writers, podcasters, public speakers, and others in journalism & public media, climate change, health care, policy, and higher education. Visit us at www.podcastallies.com.

Subscribe to Sound Judgment, the Newsletter, our twice-monthly newsletter about creative choices in audio storytelling. 

Connect:

Facebook | LinkedIn | Instagram

✉️ Email Elaine at allies@podcastallies.com

💜 Leave a review on Apple Podcasts

🟢 Leave a rating on Spotify 

🗣️ Share the show by word of mouth and on your socials

Help us find and celebrate today’s best hosts
Who’s your Sound Judgment dream guest? Email me: allies@podcastallies.com. Because of you, that host may appear on Sound Judgment.

Credits 

Sound Judgment is a production of Podcast Allies, LLC. 

Host: Elaine Appleton Grant

Podcast Manager: Tina Bassir

Production Manager: Andrew Parrella

Audio Engineer: Kevin Kline

Production Assistant: Audrey Nelson

The episode discussed on today's Sound Judgment is Classy with Jonathan Menjivar, Episode 1: Are Rich People Bad?

Jonathan Menjivar is a senior producer at Pineapple Street Studios and the creator and host of Classy with Jonathan Menjivar. He also made the hit shows Project Unabom and The Clearing. Prior to Pineapple, he was a longtime producer at the public radio show This American Life and also served as the show's music supervisor. He's also worked as a producer at Fresh Air with Terry Gross and contributed to numerous public radio outlets, including Marketplace and Transom.org. 

Classy with Jonathan Menjivar: Credits
Host Jonathan Menjivar also serves as senior producer on Classy. Additional credits: Kristen Torres, producer; Marina Henke, associate producer; Asha Saluja, senior managing producer; Haley Howle, editor; Joel Lovell, executive editor; Marina Paiz, senior engineer; Max Linsky and Jenna Weiss-Berman, executive producers.

You can follow Jonathan on X/Twitter; Instagram; and Threads or Pineapple Street Studios on X/Twitter and Instagram.

If you liked my conversation with Jonathan Menjivar, you’ll love: 

Sound Judgment Episode 16: How to Pitch an Audio Documentary and the Unusual Origin of a This American Life Story, with Katie Colaneri, senior podcast editor at New Hampshire Public Radio

If you love Sound Judgment, help us grow our show by giving us a five-star rating and a review. Visit soundjudgmentpodcast.com and click on Reviews – you can give us a five-star rating that’ll go to Apple or Spotify instantly. We’re grateful.

The Sound Judgment team is: 
Host & Producer: Elaine Appleton Grant

Production Assistant: Audrey Nelson
Audio engineer/sound designer: Kevin Kline
Podcast manager: Tina Bassir

Cover art by Sarah Edgell
Sound Judgment is a production of Podcast Allies, LLC

Contact Us
To contact us with questions, comments, partnership and guesting requests, media interviews or speaking engagements, write to us at allies@podcastallies.com. We also welcome your voice memos; click the microphone icon at soundjudgmentpodcast.com. 

To follow Elaine Appleton Grant and the show: 
Subscribe to the Sound Judgment newsletter, about creative choices in audio storytelling
Sound Judgment website
Elaine's LinkedIn

Elaine's Facebook

Sound Judgment Instagram
http://podcastallies.com  Podcast Allies is a boutique production and consulting company making magical podcasts for NGOs and nonprofits, higher ed, and media organizations. 

Jonathan’s takeaways
These are the takeaways from the end of the episode. For more takeaways from all of our guests, subscribe to the Sound Judgment newsletter and visit our blog. 

1. Tough topics don’t have to sound dreary or earnest. Right from the very beginning, Jonathan sets a scene that evokes joy. It makes you want to dance. In this way, he’s letting listeners know that he’s talking about class, but it’s not a lesson. You’re going to be entertained. 
    
2. It may be even more helpful to use humor when you’re tackling difficult topics than it is with anything else. When we add some jokes, people listen more. We can deal with hard stuff better. Make sure you point the jokes at yourself, though, not someone else. Jonathan says Classy listeners “should feel comfortable knowing that if I'm going to criticize anyone…it's going to be me first.”
    
3.  Classy is very revealing. We learn a lot about Jonathan’s feelings. So when you write your own scripts, think about what’s personal versus what’s private? Set boundaries. Know what you’re willing to share and what you’re not. 
    
4. Finding your own style of delivery is important, and it can be deceptively hard. It’s OK to start out copying someone else’s style, Jonathan says. Eventually, you’ll find what Jonathan found – his Hulk energy – the true voice that’s yours and nobody else’s.
   
    

Improve your storytelling Check out our popular workshops on interviewing, story editing, story structure, longform narrative, audience engagement, scriptwriting and more. 

Hire Elaine to speak at your conference or company. Subjects include: Communicating for Leaders; Communicating about Change; Mastering the Art of the Interview; Storytelling Skills; How to Build Relationships through Storytelling, and more. 

Discover our strategic communication services and coaching for thought leaders using storytelling tools to make the world a better place. Serving writers, podcasters, public speakers, and others in journalism & public media, climate change, health care, policy, and higher education. Visit us at www.podcastallies.com.

Subscribe to Sound Judgment, the Newsletter, our twice-monthly newsletter about creative choices in audio storytelling. 

Connect:

Facebook | LinkedIn | Instagram

✉️ Email Elaine at allies@podcastallies.com

💜 Leave a review on Apple Podcasts

🟢 Leave a rating on Spotify 

🗣️ Share the show by word of mouth and on your socials

Help us find and celebrate today’s best hosts
Who’s your Sound Judgment dream guest? Email me: allies@podcastallies.com. Because of you, that host may appear on Sound Judgment.

Credits 

Sound Judgment is a production of Podcast Allies, LLC. 

Host: Elaine Appleton Grant

Podcast Manager: Tina Bassir

Production Manager: Andrew Parrella

Audio Engineer: Kevin Kline

Production Assistant: Audrey Nelson

• Follow Sound Judgment on your favorite podcast app. 
  
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  Sound Judgment is a production of Podcast Allies, LLC. We make beautifully crafted shows for social impact and higher ed organizations, NGOs, the media — and ourselves. Work with us. 

Improve your storytelling Check out our popular workshops on interviewing, story editing, story structure, longform narrative, audience engagement, scriptwriting and more. 

Hire Elaine to speak at your conference or company. Subjects include: Communicating for Leaders; Communicating about Change; Mastering the Art of the Interview; Storytelling Skills; How to Build Relationships through Storytelling, and more. 

Discover our strategic communication services and coaching for thought leaders using storytelling tools to make the world a better place. Serving writers, podcasters, public speakers, and others in journalism & public media, climate change, health care, policy, and higher education. Visit us at www.podcastallies.com.

Subscribe to Sound Judgment, the Newsletter, our twice-monthly newsletter about creative choices in audio storytelling. 

Connect:

Facebook | LinkedIn | Instagram

✉️ Email Elaine at allies@podcastallies.com

💜 Leave a review on Apple Podcasts

🟢 Leave a rating on Spotify 

🗣️ Share the show by word of mouth and on your socials

Help us find and celebrate today’s best hosts
Who’s your Sound Judgment dream guest? Email me: allies@podcastallies.com. Because of you, that host may appear on Sound Judgment.

Credits 

Sound Judgment is a production of Podcast Allies, LLC. 

Host: Elaine Appleton Grant

Podcast Manager: Tina Bassir

Production Manager: Andrew Parrella

Audio Engineer: Kevin Kline

Production Assistant: Audrey Nelson

The episode discussed on today's Sound Judgment is Famous & Gravy: Poetic Justice (Maya Angelou).  

Amit Kapoor is co-host and co-creator of the podcast Famous & Gravy.   Amit has spent nearly two decades in management positions for media organizations, both commercial and non-profit, ranging from Match.com to Wikipedia.  He is also a stand-up comic, former Wienermobile driver, video game voice actor, and a certified meditation instructor.  Amit has an MBA from The Wharton School at the University of Pennsylvania and a BA in American Studies from The University of Texas.

Michael Osborne is co-host of Famous & Gravy – a conversation about quality of life, one dead celebrity at a time."  Michael has over twelve years of experience as a podcast creator and host. He currently heads 14th Street Studios, a podcast production and marketing firm based in Austin, Texas. Michael started his first podcast, Generation Anthropocene, while he was finishing his PhD in climate science at Stanford. After completing his degree, he spent five years running a podcast incubator for Stanford. During that time he created his second show, Raw Data, which partnered with PRX. In his role at 14th Street Studios, Michael specializes in creative development and podcast marketing for individuals and organizations.

Websites
14th Street Studios

Famous & Gravy

Socials:

Facebook

https://www.facebook.com/profile.php?id=100076654703402

LinkedIn links

Famous & Gravy

Michael Osborne

Twitter handles
 

@famousandgravy
@osbornemc

Improve your storytelling Check out our popular workshops on interviewing, story editing, story structure, longform narrative, audience engagement, scriptwriting and more. 

Hire Elaine to speak at your conference or company. Subjects include: Communicating for Leaders; Communicating about Change; Mastering the Art of the Interview; Storytelling Skills; How to Build Relationships through Storytelling, and more. 

Discover our strategic communication services and coaching for thought leaders using storytelling tools to make the world a better place. Serving writers, podcasters, public speakers, and others in journalism & public media, climate change, health care, policy, and higher education. Visit us at www.podcastallies.com.

Subscribe to Sound Judgment, the Newsletter, our twice-monthly newsletter about creative choices in audio storytelling. 

Connect:

Facebook | LinkedIn | Instagram

✉️ Email Elaine at allies@podcastallies.com

💜 Leave a review on Apple Podcasts

🟢 Leave a rating on Spotify 

🗣️ Share the show by word of mouth and on your socials

Help us find and celebrate today’s best hosts
Who’s your Sound Judgment dream guest? Email me: allies@podcastallies.com. Because of you, that host may appear on Sound Judgment.

Credits 

Sound Judgment is a production of Podcast Allies, LLC. 

Host: Elaine Appleton Grant

Podcast Manager: Tina Bassir

Production Manager: Andrew Parrella

Audio Engineer: Kevin Kline

Production Assistant: Audrey Nelson