Stay Hungry - Marketing Podcast

Done-for-you marketing: www.codebreak.co.uk
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques combined with AI will. A strategy and action plan that attracts buyers rather than tyre-kickers. The Codebreak Crew is here to do all that heavy lifting for you - https://calendly.com/d/4t8-98m-kq7

ABOUT THE HOSTS

Joel Stone

Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.

Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.

Andy Rao

Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.

CONTACT THE HOSTS

LinkedIn - https://www.linkedin.com/company/codebreak

en-GBMarch 11, 2024

Marketing - The Benefits of Knowing Marketing Fundamentals

On this week's episode of Stay Hungry, co-founders Joel and Andy sit down to give listeners exclusive insider access to their highly anticipated new Marketing Academy. In under an hour, they reveal all the behind-the-scenes work involved in building this comprehensive 90-day business accelerator programme.

They walk through the origin of the idea based on seeing business owners make the same painful and expensive marketing mistakes over their careers. Joel and Andy outline exactly what participants can expect from the expert-led live pieces of training, Q&As, case studies, templates, and online community.

Nothing is left out as they pull back the curtain on their proven marketing tactics and fundamentals from hundreds of done-for-you client wins and failures. Listen today to get the inside scoop on joining Codebreak's next cohort before additional seats vanish!

KEY TAKEAWAYS

Andy & Joel share things other agencies won´t.
Everything Andy and Joel teach is what they do - what works.
Applying the fundamentals of marketing saves time, enables you to market on any platform and transforms your business.
The course covers organic search, ads, AI, copywriting, all forms of social media and much, much more.

BEST MOMENTS

‘They realize that actually, it's taking a s**tload of time posting on Bloody Twit book or whatever. ´

‘We don´t just teach we do.’

‘Once you know the fundamentals, you can decide which tactics are for you.’

‘This will be step-by-step learning.’

VALUABLE RESOURCES

Done-for-you marketing: www.codebreak.co.uk
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques combined with AI will. A strategy and action plan that attracts buyers rather than tyre-kickers. The Codebreak Crew is here to do all that heavy lifting for you - https://calendly.com/d/4t8-98m-kq7

ABOUT THE HOSTS

Joel Stone

Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.

Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.

Andy Rao

Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.

CONTACT THE HOSTS

LinkedIn - https://www.linkedin.com/company/codebreak

en-GBMarch 04, 2024

Growth – When The Going Gets Tough

For this episode, Joel and Andy sit down to discuss what to do when the going gets tough. How to thrive even when trading conditions get difficult. They share some simple ways to quickly adapt what you are doing, take advantage of new trends and much more.

Andy and Joel explain how to develop the mindset and habits that will keep you moving forward, regardless. Enabling you to acquire skills that will make you even more successful once the economy improves.

KEY TAKEAWAYS

Every business faces tough times.
Regardless of how bad the economy is, there are always opportunities.
Seek out those in your industry that are still doing well despite poor trading conditions and learn from them.
If what you have been doing is no longer working, recognise that and change.
When things get tough actively work to avoid the temptation of giving up.
Tough times provide you with the chance to grow personally, to acquire the skills that translate into even greater success when times are easier.
You need to get outside your comfort zone.
Providing customers with an experience and making your service look effortless is very attractive right now.

BEST MOMENTS

‘There´s always money in the economy. The biggest businesses have always come out of hard times. ´

‘The technique wasn´t wrong, it was the volume that they were doing.’

‘You can´t think or moan yourself out of a situation.’

‘A strategy without a game plan, is just a f**g expensive piece of paper.’

VALUABLE RESOURCES

Done-for-you marketing: www.codebreak.co.uk
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques combined with AI will. A strategy and action plan that attracts buyers rather than tyre-kickers. The Codebreak Crew is here to do all that heavy lifting for you - https://calendly.com/d/4t8-98m-kq7

ABOUT THE HOSTS

Joel Stone

Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.

Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.

Andy Rao

Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.

CONTACT THE HOSTS

LinkedIn - https://www.linkedin.com/company/codebreak

en-GBFebruary 26, 2024

Business - Understanding The Value of a Client

In this episode, Joel and Andy talk about understanding the true value of a customer. Without knowing the current lifetime value of your clients, it's impossible to know what you should be spending on marketing to acquire new ones.

Joel and Andy explain, in detail, how to calculate the true value of your clients and work out the effectiveness of each ad campaign. Thus, ensuring the percentage of your profits you invest in marketing generates a high rate of return.

KEY TAKEAWAYS

Most owners have no clue what the lifetime value of their customers is, so don´t know how much they can safely spend to acquire new clients.
Understanding how well your ads convert is essential. How you do this is explained in the episode.
Advertising is an investment. It can easily take months for a campaign to break even.
If you want a profitable, scalable business you have to spend a significant percentage of your profit on advertising.
Relying on word of mouth to bring in new clients means you can´t scale.
Once you have a customer, invest in keeping them. Joel and Andy explain how.
If you want a scalable business, you can´t continue to simply hustle your way through.

BEST MOMENTS

‘Businesses don´t grow on hunches.’

‘Embed yourself in their life.’

‘What about the clients you've already got? When do they get sent a voucher or a phone call.’

EPISODE RESOURCES

Retention Point - https://www.amazon.co.uk/Retention-Point-Membership-Subscription-Associations-ebook/dp/B07CZXD289

VALUABLE RESOURCES

Done-for-you marketing: www.codebreak.co.uk
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques combined with AI will. A strategy and action plan that attracts buyers rather than tyre-kickers. The Codebreak Crew is here to do all that heavy lifting for you - https://calendly.com/d/4t8-98m-kq7

ABOUT THE HOSTS

Joel Stone

Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.

Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.

Andy Rao

Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.

CONTACT THE HOSTS

LinkedIn - https://www.linkedin.com/company/codebreak

en-GBFebruary 19, 2024

Marketing - Starting The Conversation With Ads

For this episode, Joel, and Andy sit down to talk about how to start the conversation using ads. Taking them straight from seeing your ad to speaking to them via a DM, which most of them now prefer over talking on the phone. Joel and Andy explain how to crunch the numbers and scale at a pace that suits your business.

Using examples, they show you how to close the sale via a DM.

KEY TAKEAWAYS

On the Meta platform, it is now possible to drive people from an ad straight into a DM conversation.
Messenger ads can be used in conjunction with other platforms.
The more conversational your ad is the more likely it is that the DM conversation will be fruitful.
People are increasingly uncomfortable with being cold called.
The telephone is not dead, but it is dying. More conversations are starting online.
You can use bots, but most of the time real DM conversations work best.
Reply to all DMs quickly. Joel and Andy explain how. Including when and how to use voice notes.
You mustn´t come across as desperate for the sale.

BEST MOMENTS

‘You´ll find that the DMs that come in off the back of that are far more primed to a non-cold call conversation. ´

‘People want to DM first, they don´t want to speak on the phone.’

‘You´ve got to ask for the sales.’

VALUABLE RESOURCES

Done-for-you marketing: www.codebreak.co.uk
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques combined with AI will. A strategy and action plan that attracts buyers rather than tyre-kickers. The Codebreak Crew is here to do all that heavy lifting for you - https://calendly.com/d/4t8-98m-kq7

ABOUT THE HOSTS

Joel Stone

Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.

Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.

Andy Rao

Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.

CONTACT THE HOSTS

LinkedIn - https://www.linkedin.com/company/codebreak

en-GBFebruary 12, 2024

Marketing - Websites Are Not Dead

For this episode, Joel and Andy explain why websites are not dead, despite the availability of Facebook and other social media platforms. They discuss how to work out what you want your website to achieve and get the right style of site built.

Joel and Andy cover ensuring that the customer understands what you offer, and what makes you stand out, as well as provide the information they need to decide to buy.

KEY TAKEAWAYS

Any business looking for growth needs a website. Social media is rarely enough.
You need to understand what you want your website to do for your business.
People are taking longer to decide to spend. They want to know they can trust you, something that your website really helps with.
Getting a potential customer to visit your site is only step one.
Even if what you are offering is free, your website still has to be structured to sell it to someone. They will still want their questions and concerns answered.
Capture visitors’ details and use that information.
A website has got to look professional.
Building a website is hugely time-consuming and a steep learning curve. Usually, it is better to pay someone else to build it for you.
Getting it to rank also takes a lot of time, effort and, often, money.

BEST MOMENTS

‘People seem to be surprised that websites are still important in this day of Facebook and stuff. ´

‘A website doesn´t have to be massive and complicated.’

‘It´s still got to provide a tip-top user experience.’

VALUABLE RESOURCES

Done-for-you marketing: www.codebreak.co.uk
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques combined with AI will. A strategy and action plan that attracts buyers rather than tyre-kickers. The Codebreak Crew is here to do all that heavy lifting for you - https://calendly.com/d/4t8-98m-kq7

ABOUT THE HOSTS

Joel Stone

Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.

Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.

Andy Rao

Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.

CONTACT THE HOSTS

LinkedIn - https://www.linkedin.com/company/codebreak

https://www.leematthewsofficial.com

en-GBFebruary 05, 2024

Business - From Soldier to Seven Figures with Lee Matthews

For this episode, Andy´s special guest is a former paratrooper, world kickboxing champion and the owner of the UK's largest chain of martial arts centres, Lee Matthews. He went From Soldier to Seven Figure Business Owner and now also guides other martial arts business owners. His goal is for their businesses to grow fast, thus ensuring that every member of society can experience the benefits of practising martial arts.

Lee shares how he developed the self-discipline and focus which led to his success. While also sharing invaluable business tips.

KEY TAKEAWAYS

Consistently doing what needs to be done regardless of how you feel is transformative.
Shiny object syndrome leads to failure.
Be pinpoint focused on your goals.
When you fail, learn from it, and continue to pursue your goals.
Structure things so that everyone wins. It is mutely beneficial.
Submerge yourself in a task. Counterbalance afterwards e.g. take the family on a long holiday.
Success is the basic things done consistently.
Be genuine and engage using the 3 points of contact.
Practicing martial arts improves you as a person. If everyone did it society would have no problems.

BEST MOMENTS

‘If you know something needs to be done, you´ve got to do it regardless of how you feel.’

‘Just pinpoint focus on your goals, don´t get distracted.’

‘I work the 80/20 rule.’

EPISODE RESOURCES

Book - https://www.leematthewsofficial.com/book-order

Socials - @leematthewsofficial

VALUABLE RESOURCES

Done-for-you marketing: www.codebreak.co.uk
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques combined with AI will. A strategy and action plan that attracts buyers rather than tyre-kickers. The Codebreak Crew is here to do all that heavy lifting for you - https://calendly.com/d/4t8-98m-kq7

ABOUT THE HOSTS

Joel Stone

Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.

Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.

Andy Rao

Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.

CONTACT THE HOSTS

LinkedIn - https://www.linkedin.com/company/codebreak

en-GBJanuary 29, 2024

Business - Looking After Your Leads

In this episode, Andy and Joel talk about looking after your leads, which is the best way to turn them into sales and profits. But this takes work because 50% of sales are made after the 5th follow-up. That is why it is vital to nurture your leads in the right way, which is exactly what this episode covers.

KEY TAKEAWAYS

Most businesses collect leads but never talk to them. Unsurprisingly, the majority of those leads never buy.
Even if your ad targeting is spot on, you still won´t be able to get 100% of your leads to buy.
How much it takes to turn a lead into a sale depends on your sector and market.
Transition your leads from your database to a direct message conversation using social media.
Use mobile numbers and other contact details ethically.
Provide value. It’s the best way to open up the chance to have conversations with potential customers.
AI automation is helpful, but you also need human follow-up.

BEST MOMENTS

‘Money loves speed. ´

‘People think that every lead should be a sale…. That´s like saying everyone that comes into my shop should buy.’

‘The easiest gold is the gold you are already f**king sitting on.’

‘The fortune really is in the follow up.’

VALUABLE RESOURCES

Done-for-you marketing: www.codebreak.co.uk
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques combined with AI will. A strategy and action plan that attracts buyers rather than tyre-kickers. The Codebreak Crew is here to do all that heavy lifting for you - https://calendly.com/d/4t8-98m-kq7

ABOUT THE HOSTS

Joel Stone

Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.

Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.

Andy Rao

Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.

CONTACT THE HOSTS

LinkedIn - https://www.linkedin.com/company/codebreak

Website - fixmymarketing.co.uk

en-GBJanuary 22, 2024

Marketing - Why Most Websites Are S__t

In this episode, Joel and Andy explain why most business websites are s__t. Many look pretty but do nothing for the businesses that own them. Joel and Andy explain how to make sure your website enables potential buyers to understand how you can help, capture leads, and tell you more about your customers while generating more sales. They cover, design, being mobile-friendly, targeting your customer avatar, click-baiting, leveraging pain stacking and more.

KEY TAKEAWAYS

Most websites are s__t because they don´t work.
The web designer needs to understand what the business objective of the website is e.g. generating leads, capturing data, or enabling people to buy online.
First impressions count. Business websites have to make it easy for visitors as well as look good.
Most searches are mobile, so your site must look good on a phone.
Blogging on a business site is all about providing value for customers.
Write for the customer. For example, you know how your services can benefit them, but they don´t, you need to lay this out for them in language they can understand.
If you are good say so and explain why. Explain what it is that you offer compared to a typical accountant, trainer etc.
Review and update your site regularly.

BEST MOMENTS

‘Simplicity and clarity in all aspects of your marketing are going to be even more important in 2024. ´

‘An about page is the 2nd highest viewed page on a website, so please do use it.’

‘You´ve got to know your customer.’

VALUABLE RESOURCES

Done-for-you marketing: www.codebreak.co.uk
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques combined with AI will. A strategy and action plan that attracts buyers rather than tyre-kickers. The Codebreak Crew is here to do all that heavy lifting for you - https://calendly.com/d/4t8-98m-kq7

ABOUT THE HOSTS

Joel Stone

Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.

Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.

Andy Rao

Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.

CONTACT THE HOSTS

LinkedIn - https://www.linkedin.com/company/codebreak

en-GBJanuary 15, 2024

Mindset - Success is on the Other Side of Discomfort

In this episode, Joel explains why success is on the other side of discomfort. Sharing why there is no avoiding these periods of discomfort, and how to manage them so that you benefit the most from them rather than becoming overwhelmed.

KEY TAKEAWAYS

You have to push yourself to do things that make you feel uncomfortable to be successful. It is unavoidable.
Periods of success are always followed by a plateau, where you feel a bit stuck and start to doubt yourself. That type of discomfort is a part of growth.
You need to address the discomfort, stress, and anxiety you are experiencing.
You always need to have your why in mind, the reason you are putting yourself through discomfort.
Accepting discomfort is important, but you must be careful not to push yourself too hard.
Everyone has limiting beliefs, addressing them always leads to growth.
It´s okay to fail, just make sure you fail quickly, then, continue moving forward.

BEST MOMENTS

‘I don't think I've ever achieved anything in business or life, that hasn't come through an element of discomfort. ´

‘News flash, business is really f**ing hard and it doesn’t get easier.’

‘If you don´t do the reps, which hurt, you won't get the success on the other side.’

‘Don´t mistake discomfort for failure.’

VALUABLE RESOURCES

Done-for-you marketing: www.codebreak.co.uk
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques combined with AI will. A strategy and action plan that attracts buyers rather than tyre-kickers. The Codebreak Crew is here to do all that heavy lifting for you - https://calendly.com/d/4t8-98m-kq7

ABOUT THE HOSTS

Joel Stone

Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.

Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.

Andy Rao

Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.

CONTACT THE HOSTS

LinkedIn - https://www.linkedin.com/company/codebreak

en-GBJanuary 08, 2024

Marketing - Google Search Ads that Convert

In this episode, Joel and Ben Podmore share all you need to know to create Google search ads that convert. Explaining SEO, how to optimise ads, identifying keywords (search terms) that you can compete for and analysing the results.

Ben is a successful Codebreak apprentice who is now a digital marketing assistant who takes care of all things technical, including websites, SEO, code pixels and Google Ads. So, you know the tips he shares in this episode are actually going to work.

KEY TAKEAWAYS

Businesses that are not using Google Ads are leaving money on the table.
Google search ads are becoming increasingly critical, especially for small businesses.
Competition for ads on platforms like TikTok and Meta is very high, less so on Google.
When people are ready to buy, they search on Google. So, when they click an ad, they are more likely to convert into a sale.
The actual return on ad spend can be high, but only if you are laser-targeted.
It is vital that you analyse conversions properly. Some conversions have a higher value than others.
Use clear calls to action that are visible on every scroll.
Your copy needs to be relevant.
Very specific searches tend to be cheaper and easier to compete for.
Research is essential for Google Search Ad results.

BEST MOMENTS

‘Search ads are different, they are intent-led. ´

‘You might find that you need to bid on your own name.’

‘You´ve got to think about how people are behaving.’

VALUABLE RESOURCES

Stay Hungry Bestselling Book
Done-for-you marketing: www.codebreak.co.uk
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques combined with AI will. A strategy and action plan that attracts buyers rather than tyre-kickers. The Codebreak Crew is here to do all that heavy lifting for you - https://calendly.com/d/4t8-98m-kq7

ABOUT THE HOSTS

Joel Stone

Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.

Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.

Andy Rao

Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.

CONTACT THE HOSTS

LinkedIn - https://www.linkedin.com/company/codebreak

en-GBJanuary 01, 2024

Marketing - Espresso Yourself with Paul Cammack

In this episode, Joel sits down with Paul Cammack the owner of Alfie´s Coffee Company and supplier of Codebreak´s own custom roast. Paul´s mantra is “Why settle for ordinary when you can have extraordinary?”

Paul has developed his roasts, recipes, and coffee-making techniques to produce fantastic coffee every time. Joel and Paul discuss how in 4 to 5 years he went from selling coffee from a van to supplying cafes, being recognised as a coffee expert, becoming Queen Park Ranger´s coffee partner, and more.

KEY TAKEAWAYS

To make the perfect coffee, you need good ingredients, the right recipe, and the patience to follow it exactly.
The tools and steps you use when making coffee all make a difference, the same as in business.
You can make beautiful coffee liqueur from coffee grounds. The recipe is in Paul´s book.
Consistent effort leads to huge success.
When building a business, you have to build multiple touchpoints.
Manifesting is simply knowing what you want and following the steps you need to get there.

BEST MOMENTS
‘There are people out there living in normal houses who have spent two grand on a coffee machine .’

‘I want each and every cup that I make to mean something.’

‘Turn that negative into a positive.’

EPISODE RESOURCES

Espresso Yourself - https://www.amazon.co.uk/dp/B0CN3VL2D7
https://alfiescoffeeco.co.uk/
Indy Coffee Guides

VALUABLE RESOURCES
Stay Hungry Podcast Series
Stay Hungry Bestselling Book

Done-for-you marketing: www.codebreak.co.uk
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques combined with AI will. A strategy and action plan that attracts buyers rather than tyre-kickers. The Codebreak Crew is here to do all that heavy lifting for you - https://calendly.com/d/4t8-98m-kq7

ABOUT THE HOSTS

Joel Stone
Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.

Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.

Andy Rao
Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.

CONTACT THE HOSTS
Website - https://www.codebreak.co.uk/
LinkedIn - https://www.linkedin.com/company/codebreak
Website - fixmymarketing.co.uk

en-GBDecember 25, 2023

Business - How to Lead a Team with Calum Richardson

In this episode, Andy sits down with the multiple award-winning, ex-forces, hospitality business coach and restauranteur Calum Richardson. He shares how he got started in the hospitality industry and became a coach.

He and Andy discuss recruitment, staff development, retention and why paying under 18s less is a bad idea. Calum also explains why he no longer has business partners, how to use journaling for personal development and much more.

KEY TAKEAWAYS

Always make time for self-development.
It´s OK to fail. If you don´t try you´ll never get anywhere.
You´ve got to coach your staff instead of always telling them what to do.
Put your staff through all departments. They will have a fuller understanding of how the business works and be able to work more flexibly.
Employ someone for a trial day or week.
Pay everyone fairly, you need them all. Your kitchen porter is just as important as your servers.
Stop paying youngsters the lower minimum wage.
Be willing to adapt.
Journaling is not a load of b**cks. It helps you to see problems coming and recognise what you have achieved.

BEST MOMENTS
‘Don´t open your mouth so quick.’

‘I like to get people and mould them.’

‘Staff retention – build a relationship, it's about relationships.’

EPISODE RESOURCES
https://www.instagram.com/calumrichardso1
https://forkedupcoach.com/
https://www.facebook.com/people/Forked-Up

VALUABLE RESOURCES
Stay Hungry Podcast Series
Stay Hungry Bestselling Book

Done-for-you marketing: www.codebreak.co.uk
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques combined with AI will. A strategy and action plan that attracts buyers rather than tyre-kickers. The Codebreak Crew is here to do all that heavy lifting for you - https://calendly.com/d/4t8-98m-kq7

ABOUT THE HOSTS

Joel Stone
Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.

Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.

Andy Rao
Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.

CONTACT THE HOSTS
Website - https://www.codebreak.co.uk/
LinkedIn - https://www.linkedin.com/company/codebreak

en-GBDecember 18, 2023

Growth - Lessons in Marketing Apprenticeship

Today, Andy sits down with Codebreak’s latest Digital Marketing Apprentice, Abbi Evans. In this fast-paced episode, she and Andy discuss copywriting, ads, productivity, the role AI can play in marketing, using video and photos in the right way, overcoming people’s short attention spans, and staying hungry.

This fast-paced episode is packed with valuable tips.

KEY TAKEAWAYS

Apprenticeships are still underrated. They are a brilliant way to learn lifelong, transferable skills.
What your audience responds to is evolving constantly. One reason, copywriting is a skill you have to keep honing.
Short attention spans mean that headlines and images are increasingly important.
Keep your ads factual and to the point.
The photos and videos you use for your website and marketing materials are very important. In a visual world, they make a huge difference.
Who you hang out with has a big impact. If they are driven, you will be too.

BEST MOMENTS
‘If I put my head towards something, I will definitely go and get it. ´

‘Keep it short and simple.’

‘All those eyeballs without conversions, it’s just sort of vanity marketing.’

EPISODE RESOURCES
Straight Up - Ruby Tui - https://www.amazon.co.uk/Straight-Up-Ruby-Tui/dp/1991006144

Be Useful – 7 Tools For Life - https://www.amazon.co.uk/Be-Useful-Seven-tools-life-ebook/dp/B0C2BW79WV

VALUABLE RESOURCES
Stay Hungry Podcast Series
Stay Hungry Bestselling Book

Done-for-you marketing: www.codebreak.co.uk
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques combined with AI will. A strategy and action plan that attracts buyers rather than tyre-kickers. The Codebreak Crew is here to do all that heavy lifting for you - https://calendly.com/d/4t8-98m-kq7

ABOUT THE HOSTS

Joel Stone

Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.

Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.

Andy Rao

Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.

CONTACT THE HOSTS
Website - https://www.codebreak.co.uk/
LinkedIn - https://www.linkedin.com/company/codebreak

en-GBDecember 11, 2023

Growth - Be a Better Networker

In this episode, Joel and Andy talk about overcoming your nerves and getting back into physical networking. Including how to nail a 60 second intro, making sure you don’t bore the pants off someone or waste time talking to people who have no interest it what you do and have to offer.

KEY TAKEAWAYS

Get back into physical networking – Zoom only gets you so far.
With networking you are building goodwill.
Don’t share your woes at networking events, especially not your personal ones.
To stand out in a positive way, be genuinely interested in what people do. You learn a lot and will really connect with others.
When you explain what you do, keep it simple. Stick to the basics.
If, within the first 15 minutes, you don’t feel you are a good match, move on to the next person.
Lead with value, if you can help, make the offer. Be genuine.
Look to give, rather than take.

BEST MOMENTS
‘God gave you two ears and one mouth, use them in that ratio. ´

‘Ask them something that makes them feel heard.’

‘Make it about them, not you.’

VALUABLE RESOURCES
Stay Hungry Podcast Series
Stay Hungry Bestselling Book

Done-for-you marketing: www.codebreak.co.uk
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques combined with AI will. A strategy and action plan that attracts buyers rather than tyre-kickers. The Codebreak Crew is here to do all that heavy lifting for you - https://calendly.com/d/4t8-98m-kq7

ABOUT THE HOSTS

Joel Stone
Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.

Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.

Andy Rao
Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.

CONTACT THE HOSTS
Website - https://www.codebreak.co.uk/
LinkedIn - https://www.linkedin.com/company/codebreak
Website - fixmymarketing.co.uk

en-GBDecember 04, 2023

Marketing – Unfair Shopify Advantages

In this episode, Joel and Andy explain why Shopify + online advertising is a massive opportunity, right now. Leveraging ads in the right way enables you to scale a store at an amazing rate. This is an opportunity you can’t ignore!

Joel and Andy explain how to shortcut the learning curve and cash in on Shopify.

KEY TAKEAWAYS

It is no longer difficult to find your ideal niche and identify offers that really resonate without spending a lot.
AI is a game changer for testing, targeting, optimising and more.
Most existing stores are not optimising well.
Remarketing is key, yet many firms don’t do it.
Meta and Google ads are underpriced.
Do your research or outsource it.
Cross sell. What else does the buyer need?
As a second-mover you can learn from the mistakes, and successful campaigns of others.
Set goals based on the right KPIs, then expand those campaigns you know for sure are delivering positive results.
Once you have a lead nurture it. Doing that costs you nothing.
Bear in mind that attention spans are short.
Don’t look and sell the same way everyone else does.
Think about who you put your products in front of, some people will pay more.

BEST MOMENTS
‘Being a second mover gives you an advantage because you can learn from the mistakes others have already made. ´

‘There are thousands of businesses out there that just don’t go near marketing.’

‘There’s no point in being in the middle….you can charge a premium.’

VALUABLE RESOURCES
Stay Hungry Podcast Series
Stay Hungry Bestselling Book

Done-for-you marketing: www.codebreak.co.uk
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques combined with AI will. A strategy and action plan that attracts buyers rather than tyre-kickers. The Codebreak Crew is here to do all that heavy lifting for you - https://calendly.com/d/4t8-98m-kq7

ABOUT THE HOSTS
Joel Stone
Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.

Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.

Andy Rao
Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.

CONTACT THE HOSTS
Website - https://www.codebreak.co.uk/
LinkedIn - https://www.linkedin.com/company/codebreak

en-GBNovember 27, 2023

Mindset - Unstoppable Entrepreneurial Mindset

In this episode, Joel and Andy talk about developing and maintaining an Unstoppable Entrepreneurial Mindset. Including, sticking to your way of working and your pricing. Not trying to please everyone and not being afraid to say no to working with some people.

KEY TAKEAWAYS

You are in control of your thoughts.
The customer is not always right. If you don’t work the way they want or charge what they want, you are simply not a good match.
If a potential customer does not fit the criteria you have for people you can help, don’t work with them.
Move with the times, adapt your business, but don’t fall into shiny object syndrome.
Mental clutter reduces your ability to make decisions. Social media easily consumes too much of your mental bandwidth and energy.
Every time you do something that feels a bit of a drag, ask yourself what can I do to make this more efficient?
Compartmentalise. Don’t waste time thinking about things that do not matter.
Start with why. When you know why you're doing what you're doing, and who for, you have purpose and focus only on what matters.

BEST MOMENTS
‘All problems are leadership problem, so ultimately it is your problem. ´

‘If you are trying to appeal to everyone, you will appeal to no one.’

‘Move your focus away from the s**t that’s being thrown at you.’

EPISODE RESOURCES
Robin Sharma – https://www.youtube.com/channel/UC6oh54zIYKyW6hgBiZzLLsA
Simon Sinek - https://www.youtube.com/user/simonsinek

VALUABLE RESOURCES
Stay Hungry Podcast Series
Stay Hungry Bestselling Book

Done-for-you marketing: www.codebreak.co.uk
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques combined with AI will. A strategy and action plan that attracts buyers rather than tyre-kickers. The Codebreak Crew is here to do all that heavy lifting for you - https://calendly.com/d/4t8-98m-kq7

ABOUT THE HOSTS

Joel Stone
Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.

Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.

Andy Rao
Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.

CONTACT THE HOSTS
Website - https://www.codebreak.co.uk/
LinkedIn - https://www.linkedin.com/company/codebreak
Website - fixmymarketing.co.uk

en-GBNovember 20, 2023

Marketing - Email Marketing Masterclass

In this short and punchy episode, Joel and Andy provide you with an invaluable email marketing masterclass. No fluff – just what you need to know to power up your email marketing and increase conversions, in no time.

KEY TAKEAWAYS

Most people are terrible at email marketing. So, if you do it well, you will make money.
Be consistent and do it regularly to stand a chance of cutting through the noise.
Most of you have buyers in your database just waiting for you to get in touch or sell them something else they need.
When you provide value, most people stay subscribed and eventually buy.
Don’t be too disappointed if people do unsubscribe, in all likelihood they wouldn’t have bought from you anyway.
Invest in a proper platform to handle sending out your emails and make sure you analysis the data.
Newsletters are old-fashioned and no longer work. You can break that type of content down into individual emails and get far more effective use out of it.
Don’t use fluffy language. It attracts unfocused people, who will struggle to make a buying decision.

BEST MOMENTS
‘If you are sending spam emails, expect unsubscribed. ´

‘Let your database do the unsubscribing.’

‘Even the parish council don’t do that anymore.’

‘Brevity is your friend.’

VALUABLE RESOURCES
Stay Hungry Podcast Series
Stay Hungry Bestselling Book

Done-for-you marketing: www.codebreak.co.uk
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques combined with AI will. A strategy and action plan that attracts buyers rather than tyre-kickers. The Codebreak Crew is here to do all that heavy lifting for you - https://calendly.com/d/4t8-98m-kq7

ABOUT THE HOSTS
Joel Stone
Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.

Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.

Andy Rao
Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.

CONTACT THE HOSTS
Website - https://www.codebreak.co.uk/
LinkedIn - https://www.linkedin.com/company/codebreak
Website - fixmymarketing.co.uk

en-GBNovember 13, 2023

Mindset - Effortless Productivity Revisited

For this episode, Andy is once again joined by Martha, to take another look at effortless productivity – how to get more s**t done in less time. They discuss personal productivity methods before taking you through several easy to implement ways to make your marketing far more effective.

KEY TAKEAWAYS

Where your attention goes you energy flows.
Fall in love with AI. Investing the time to learn how to use it will pay huge dividends.
Use tools to work faster.
Don’t get distracted by other people’s work. Instead, focus on yours. It’s the only way to provide customers with the quality they deserve.
Writing is better than typing things sink in better which makes you more productive.
Review what you are doing every week and plan ahead.
Stop worrying about stuff that is not likely to happen.
Stop connecting to people online who distract you and zap your energy.
Be prepared to spend money to move faster e.g. using ads instead of only relying on organic.
Stop putting things off, take action.
Be persistent. In time, those cold leads will become warm and convert.
Never rely on just one platform. If the algorithm changes you will be buggered.
Email marketing and banner retargeting are efficient.
Repurpose your marketing materials.

BEST MOMENTS
‘A strategy without an action plan is just a fucking expensive piece of paper.’
‘Time is the currency of life.’
‘Email is not dead.’

EPISODE RESOURCES
https://calendly.com/
Fear Pyramid
https://fathom.video/

VALUABLE RESOURCES
Stay Hungry Podcast Series
Stay Hungry Bestselling Book

Done-for-you marketing: www.codebreak.co.uk
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques combined with AI will. A strategy and action plan that attracts buyers rather than tyre-kickers. The Codebreak Crew is here to do all that heavy lifting for you - https://calendly.com/d/4t8-98m-kq7

ABOUT THE HOSTS

Joel Stone
Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.

Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.

Andy Rao
Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.

CONTACT THE HOSTS

Website - https://www.codebreak.co.uk/
LinkedIn - https://www.linkedin.com/company/codebreak
Website - fixmymarketing.co.uk

https://www.facebook.com/ben.david.knight

en-GBNovember 06, 2023

Mindset - Business Owner Wealth Building with Ben Knight

For this episode Joel is joined once again by Ben Knight the founder of Trade Tribe, to talk about business owner wealth building. They discuss how to use your money to generate a lot more money using a simple method that is not time-consuming. Learning how to do this transformed the way Joel invests and has created incredible profits for him. So, don’t miss this episode.

KEY TAKEAWAYS

Becoming a successful trader takes practice. It is not a quick fix, but most people can do it.
The end goal is not the money… it’s what it enables you to do.
Look upon saving as a donation for your future.
Make one investment method work, before diversifying into something else.
Start with something simple.
With discipline it is not difficult to make 60%, or more, year on year.
Compounding a fast way to build up a large amount of money. It is incredibly powerful.

BEST MOMENTS

‘We don’t have to go to work, learn how to actually possess money, keep it, manage it. ´

‘Wealth is actually a measure of time. It's how much time you could not work.’

‘How many people can say they've roughly in three years turn 10 grand into a million?.’

EPISODE RESOURCES
https://www.instagram.com/benknightinvestments

https://www.thetradetribe.com/

https://www.fool.co.uk/2023/08/27/would-you-take-a-million-pounds-now-or-let-1p-double-every-day-for-a-month

https://www.amazon.co.uk/Profit-First-Transform-Cash-Eating-Money-Making/dp/B0C9NLY2PW

VALUABLE RESOURCES

Stay Hungry Podcast Series
Stay Hungry Bestselling Book

Done-for-you marketing: www.codebreak.co.uk
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques combined with AI will. A strategy and action plan that attracts buyers rather than tyre-kickers. The Codebreak Crew is here to do all that heavy lifting for you - https://calendly.com/d/4t8-98m-kq7

ABOUT THE HOSTS

Joel Stone

Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.

Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.

Andy Rao
Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.

CONTACT THE HOSTS
Website - https://www.codebreak.co.uk/

LinkedIn - https://www.linkedin.com/company/codebreak

Website - fixmymarketing.co.uk