Stay Hungry - Marketing Podcast

Andy’s special guest for this episode is a former Special Forces operative multiple business owner, corporate speaker, best Selling Author and TV personality, Ollie Ollerton. His business BreakPoint changes the way people think so that they experience positive growth and development. This episode is gonna be a banger.

KEY TAKEAWAYS 

• Anyone can change, including overcoming any kind of addiction.
• To feel more fulfilled you have to aim for something bigger.
• Unravelling your past paves the way to your future.
• Taking action, even when you don’t want to, builds resilience.
• You can overcome fear – Ollie shares several practical ways to do this.
• Helping others is powerful.
• The word competition actually means strive together, not trying to beat others.
• Invest in yourself. You are your most important project.
• We are electric beings, that give off vibrations and energy and operate on our own frequency.
• Never forget the lessons you learn from negative experiences.

BEST MOMENTS

‘BreakPoint is the moment you step into short term discomfort for long term gain.’

‘We are wired to take the path of least resistance … be aware of your primal coding,.’

‘Focus on that one meter square box around yourself.’

‘You don't have a drinking problem. You have a problem that's causing you to drink.’

EPISODE RESOURCES

https://break-point.co.uk/

https://www.instagram.com/break_point_uk/

Ollie’s Books

https://alcoholchange.org.uk/

VALUABLE RESOURCES

Stay Hungry Podcast Series

Stay Hungry Bestselling Book

Done-for-you marketing: www.codebreak.co.uk

If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques combined with AI will. A strategy and action plan that attracts buyers rather than tyre-kickers. The Codebreak Crew is here to do all that heavy lifting for you - https://calendly.com/d/4t8-98m-kq7  

ABOUT THE HOSTS

Joel Stone

Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.

Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.

Andy Rao

Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.

CONTACT THE HOSTS

Website - https://www.codebreak.co.uk/

LinkedIn - https://www.linkedin.com/company/codebreak

Website - fixmymarketing.co.uk

For this episode, Joel is joined by Kelly Cookson of Cheer Up Marketing to talk about positive psychology and how it influences your marketing and business. They cover developing a growth mindset instead of a fixed one, overcoming fear of failure, identifying a way to get into a flow state that works for you and developing positive emotions.

KEY TAKEAWAYS

• Fear of failure acts as a barrier to success.
• Develop a growth mindset. Most people have a fixed mindset, which is restricting.
• Working as an employee for part or the week slows entrepreneurial progress.
• In a sales negotiation - hold the silence to hold the space.
• Maximise your strengths and address your weaknesses.
• Before tackling a hard task, give yourself a boost e.g. go to the gym.
• A flow state is powerful. Kelly explains how to identify a way for you to achieve that state.
• Instead of chasing happiness, strive for positive emotions.
• Listen to your intuition.
• Stop working with dickheads.

BEST MOMENTS

‘If you don't work on yourself, then you are the block the thing that's gonna stop you from getting there.’

‘Go until you get a no or a yes.’

‘Be aware of your strengths and weaknesses.’

EPISODE RESOURCES

https://www.instagram.com/cheerupmarketing/

https://www.linkedin.com/in/kcookson/

https://www.facebook.com/groups/spamtowham/

https://www.cheerupmarketing.com/free

VIA Character Strength Test

Top 10 Positive Emotions

VALUABLE RESOURCES

Stay Hungry Podcast Series

Stay Hungry Bestselling Book

Done-for-you marketing: www.codebreak.co.uk
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques combined with AI will. A strategy and action plan that attracts buyers rather than tyre-kickers. The Codebreak Crew is here to do all that heavy lifting for you - https://calendly.com/codebreakcrew/discovery-call 

ABOUT THE HOSTS

Joel Stone

Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.

Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.

Andy Rao

Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.

CONTACT THE HOSTS

Website - https://www.codebreak.co.uk/

LinkedIn - https://www.linkedin.com/company/codebreak

Website - fixmymarketing.co.uk

For this episode, Joel is joined by the Peak Performance Coach, Louis Calvert. He currently works mainly with businessmen, helping them to identify their purpose and vision, before maximising their performance in all areas of their lives to achieve that vision and purpose. Enabling them to experience business and personal success without sacrificing their relationships or giving up the pastimes that they enjoy.

KEY TAKEAWAYS

• Often, men are driven by proving things to others.
• Knowing what you want, and what your purpose is, is essential. It is very hard to optimise for something you have not defined.
• You can´t learn your way to success, you have to act.
• Set a goal that's bigger than your current self, so that you have to expand to meet it.
• Define outcomes, so that you create goals that can actually be measured.
• Build your business around constraints that you choose, so that you have enough time for family and to look after yourself. Artificial deadlines make you work fast.
• Over-promising creates unnecessary pressure.
• Committing to things out of work, improves efficiency.
• Passion is an intrinsic motivator that enables you to solve problems.

BEST MOMENTS

‘It's very hard to optimize for something that we haven't defined.’

‘Awareness is curative.’

‘Start to work in sprints, not in jogs.’

EPISODE RESOURCES

https://www.instagram.com/louisjoecalvert/

Inner Circle Emails - https://thepowerproject.info/optin1669716155180

VALUABLE RESOURCES

Stay Hungry Podcast Series

Stay Hungry Bestselling Book

Done-for-you marketing: www.codebreak.co.uk
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques combined with AI will. A strategy and action plan that attracts buyers rather than tyre-kickers. The Codebreak Crew is here to do all that heavy lifting for you - https://calendly.com/codebreakcrew/discovery-call 

ABOUT THE HOSTS

Joel Stone

Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.

Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.

Andy Rao

Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.

CONTACT THE HOSTS

Website - https://www.codebreak.co.uk/

LinkedIn - https://www.linkedin.com/company/codebreak

Website - fixmymarketing.co.uk

Andy sits down with special guest Emma Storey-Gordon who is a serial entrepreneur, online fitness coach and consultant. She's got the number one fitness podcast in the UK and has helped 1000s and 1000s of women to lose weight and keep it off.

Emma talks about how she helps other fitness coaches to market themselves so that they can help more people. As well as sharing some great productivity, mindset, diet and nutrition tips.

KEY TAKEAWAYS

• Don´t let imposter syndrome hold you back.
• Ask yourself can I go on social media and help someone today? takes the pressure off.
• Healthy people don´t need to constantly monitor their glucose levels.
• People don´t respond well to being restricted, which is why strict diets don´t work.
• You don’t have to cut out everything, moderation is the key.
• Journaling re-wires the brain and reminds you of the positives.
• Don´t be distracted by what other people are doing. It is about what matters to you.
• You don´t want to be constantly pushing yourself but don’t stagnate.
• Celebrate the wins.
• Being happy with being normal is unwise when the average person is overweight or has a bad marriage.

BEST MOMENTS

‘I find that the best coaches are the least likely to market themselves well.´

‘You don´t need to be an expert in everything.’

‘Not enough people lead with value.’

EPISODE RESOURCES

The Happiness Advantage

VALUABLE RESOURCES

Stay Hungry Podcast Series

Stay Hungry Bestselling Book

Done-for-you marketing: www.codebreak.co.uk
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques combined with AI will. A strategy and action plan that attracts buyers rather than tyre-kickers. The Codebreak Crew is here to do all that heavy lifting for you - https://calendly.com/codebreakcrew/discovery-call  

ABOUT THE HOSTS

Joel Stone

Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.

Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.

Andy Rao

Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.

CONTACT THE HOSTS

Website - https://www.codebreak.co.uk/

LinkedIn - https://www.linkedin.com/company/codebreak

Website - fixmymarketing.co.uk

In this episode, Joel sits down with Jennifer Henderson, who was a PE teacher for 15 years and worked in education for a further 5, before she and her partner Emma set up their Body Fit brand. They help people get fit without crazy diets or living in the gym and deliver all of their services online.

Jennifer shares the details of her journey. Including, building a business to the point where they have several hundred clients while also starting a family.

KEY TAKEAWAYS

• Building a side business into your full-time job takes time and effort, but it provides you with a huge level of freedom.
• Be prepared to reinvest time and profit into your business.
• When you can, continue to use the skills and qualifications you already have.
• Be prepared to invest in yourself, e.g., get a mentor.
• Use systems to automate things and to drive efficiency.
• If you are willing to work an extra 30 minutes more in the morning and an hour in the evening, you create yourself an extra day per week.
• Build your business so that if you have to take a day off, someone else can cover for you.

BEST MOMENTS
‘I was giving a lot more than I was getting back. ´
‘I like to be challenged, I like to be pushed and I like to grow.’
‘One of the systems that we use enabled us to quadruple what we were doing.’

EPISODE RESOURCES
https://www.instagram.com/bodyfit_coaching_/
https://www.facebook.com/BodyFitonlinecoaching/

VALUABLE RESOURCES
Stay Hungry Podcast Series
Stay Hungry Bestselling Book
Done-for-you marketing: www.codebreak.co.uk
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques combined with AI will. A strategy and action plan that attracts buyers rather than tyre-kickers. The Codebreak Crew is here to do all that heavy lifting for you - https://calendly.com/codebreakcrew/discovery-call 

ABOUT THE HOSTS
Joel Stone
Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.
Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.

Andy Rao
Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.

CONTACT THE HOSTS
Website - https://www.codebreak.co.uk/
LinkedIn - https://www.linkedin.com/company/codebreak
Website - fixmymarketing.co.uk

In this episode, Joel and Martha explain why if you can’t buy a customer, you haven’t got a business. Every business that is serious about growth has to stop relying on referrals and start buying new customers through marketing.
They discuss, working out how much you should be paying to acquire each customer, identifying their lifetime value, the hidden value of loss leader campaigns, and how to crunch the data to make each successive campaign more effective.

KEY TAKEAWAYS

• Businesses that don’t do cold outreach stagnate.
• No business can afford to pay more to acquire a customer than they can make from them.
• Factor in how often a new customer is likely to buy from you and whether they will motivate others to buy.
• Marketing is a part of the cost of doing business. It is an investment
• Put aside enough funds to enable you to properly analyse the data and establish how effective each campaign was.
• The only way to reduce your cost of acquisition is to understand your customers better. Running campaigns and learning from them is the best way to do that.

BEST MOMENTS
‘You’ve got to find your people; they’re not going to find you. ´
‘If you don't know what you're willing to spend to acquire a customer, you cannot scale your business.’
‘You’ve got to look at it as an investment.’

VALUABLE RESOURCES
Stay Hungry Podcast Series
Stay Hungry Bestselling Book
Done-for-you marketing: www.codebreak.co.uk
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques combined with AI will. A strategy and action plan that attracts buyers rather than tyre-kickers. The Codebreak Crew is here to do all that heavy lifting for you - https://calendly.com/codebreakcrew/discovery-call 

ABOUT THE HOSTS
Joel Stone
Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.
Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.

Andy Rao
Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.

CONTACT THE HOSTS
Website - https://www.codebreak.co.uk/
LinkedIn - https://www.linkedin.com/company/codebreak
Website - fixmymarketing.co.uk

In this episode, Joel and Andy sit down to talk about the positive impact better thinking has on your marketing campaigns and your business in general. They discuss why being lazy, the path of least resistance, and short-term thinking is so damaging over the long term. As well as explaining how to avoid falling into this trap and stop this mindset from becoming the norm amongst your employees.

KEY TAKEAWAYS

• Attention spans have dropped by 69% in 15 years. Short-term thinking and only trying things for 5 minutes are now the norm.
• When making decisions ensure that they are genuinely better for your business. E.g., is a 4-day week or people working from home really going to benefit your business?
• A business that is willing to outwork you is always going to beat you.
• Be open-minded about new technology. Learn to use it properly.
• Invest in your systems and processes. It's boring but essential.
• Constantly review what you are doing.
• Effective follow-up is essential. Don't avoid it or let your staff avoid doing it because they find it hard.

BEST MOMENTS
‘There is a lot of short-termism. ´
‘There is no one size fits all.’
‘If you can get people in a relatively low-level job to follow a process, then you've got no excuse.’

VALUABLE RESOURCES
https://www.fixmymarketing.co.uk/
The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/
Stay Hungry podcast series
Stay Hungry Bestselling Book
Marketing coaching: www.andyandjoel.com
Done-for-you marketing: www.codebreak.co.uk
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

EPISODE RESOURCES
Post- https://www.linkedin.com/posts/joelstone1_stayhungry-timehorizons-marketingstrategy-activity-7099648109940539392-HZni

ABOUT THE HOSTS
Joel Stone
Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.   
Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.

Andy Rao
Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in and the different types of customers they need to reach.

CONTACT THE HOSTS
Website - https://www.codebreak.co.uk/
LinkedIn - https://www.linkedin.com/company/codebreak
Website - fixmymarketing.co.uk

In this episode, Joel and Martha, who is a Marketing Executive at Codebreak, sit down to talk about business mindset mastery, which is essential for achieving greatness. They discuss managing your energy, turning failures into growth, dealing with imposter syndrome, creating daily wins, pushing yourself out of your comfort zone too, and more.
By the end of this episode, you will be ready to unleash your potential and grow far faster than you ever thought possible.

KEY TAKEAWAYS

• Managing your energy is stage one of your business mindset mastery.
• Don't let unimportant things zap your energy and bring you down.
• Control the controllable, don't let what you can't influence suck the life out of you.
• Stop fearing failure. Embrace it. Failures are stepping stones to success.
• Have a list of things you want to achieve. Then, break it down into smaller chunks and just do it.
• Where most people quit is where most successful people start.
• The smarter you work the more you can achieve. Employ the right people and equip them well.
• Daily wins are key. They generate the energy to keep you going so you achieve the larger goal.

BEST MOMENTS
‘You´ve got to be on top of your mindset to achieve greatness. ´
‘You cannot put a price on your happiness, your wellness.’
‘Start by making smaller goals that drive you towards the big picture.’

VALUABLE RESOURCES
https://www.fixmymarketing.co.uk/
Stay Hungry podcast series
Stay Hungry Bestselling Book
Done-for-you marketing and coaching: www.codebreak.co.uk
If you're fed up with wasting your time and money on marketing that doesn't generate prospects, leads and sales – book a free Codebreak discovery call.
After all, getting lots of 'likes' ain't gonna make your boat go faster. But up-to-date marketing & advertising techniques that attract targeted action-takers instead of random tyre kickers will. The Codebreak Crew is here to do this heavy lifting for you - https://calendly.com/codebreakcrew/discovery-call

ABOUT THE HOSTS
Joel Stone
Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.   
Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.

Andy Rao
Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.

CONTACT THE HOSTS
Website - https://www.codebreak.co.uk/
LinkedIn - https://www.linkedin.com/company/codebreak
Website - fixmymarketing.co.uk

In this episode, Joel and Martha talk about mastering the art of customer persuasion. They discuss identifying what people want or need and demonstrating to them that you offer exactly that. As well as how to delight customers to create loyal brand advocates who buy regularly and recommend you to others.

Joel and Martha also share some effective ways to retarget those who do not buy the first time around and how to build a strong customer relationship.

KEY TAKEAWAYS

• Using what people want or need is central to the art of customer persuasion.
• Don´t waste time and energy trying to sell to customers who don´t actually need what you offer.
• When customers love what you do, they become powerful brand advocates.
• Don´t confuse people, by asking them to do too much or sharing info they don´t really need.
• Make it easy to buy from you. If people have to click too many times, you'll lose them.
• Give your customers targeted gifts and work to make them feel like a part of your tribe.
• Little errors break customer relationships e.g., getting someone´s name wrong.

BEST MOMENTS

‘The ultimate game is to get them to become brand advocates. ´

‘Do what you said you would.’

‘An oops campaign is a really powerful way to rebuild a relationship that has gone quiet.’

VALUABLE RESOURCES

https://www.fixmymarketing.co.uk/

The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/

Stay Hungry podcast series

Stay Hungry Bestselling Book

Marketing coaching: www.andyandjoel.com

Done-for-you marketing: www.codebreak.co.uk

If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/ 

ABOUT THE HOSTS

Joel Stone

Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.  

Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.

Andy Rao

Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.

CONTACT THE HOSTS

Website - https://www.codebreak.co.uk/

LinkedIn - https://www.linkedin.com/company/codebreak

Website - fixmymarketing.co.uk

In this episode of Stay Hungry, Andy is joined by Brad Burton, the UK's #1 motivational business speaker. As The Times aptly put it, there's more to Brad than meets the eye. Beneath his self-styled Manchester exterior lies a business mind that's anything but ordinary. Brace yourself for an explosive conversation. 

Get ready to be inspired, challenged, and motivated as we dive into the world of Brad Burton, where business disruption meets personal growth.

KEY TAKEAWAYS

• Stop comparing your life to others, it’s about what you want.
• Everything is in flux. Handling change is easier when you accept that.
• Life is precarious, so max the value you get from what you are doing.
• Be content.
• Adversity is a part of life. Dealing with s**t equips you to deal with future issues.
• Stop worrying. Usually, it is not going to happen.
• If you're going to imagine your future make it positive.

BEST MOMENTS

‘The 1st person I had to convince was myself. ´

‘Ensure the thing that gives (breaks) isn’t you.’

‘Choose somewhere, and f**king head towards it.’

VALUABLE RESOURCES

https://www.fixmymarketing.co.uk/

The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/

Stay Hungry podcast series

Stay Hungry Bestselling Book

Marketing coaching: www.andyandjoel.com

Done-for-you marketing: www.codebreak.co.uk

If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

EPISODE RESOURCES

https://www.bradburton.biz/15

Brad´s Alton Towers Business Event

ABOUT THE HOSTS

Joel Stone

Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.   

Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and social media Today.

Andy Rao

Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.

CONTACT THE HOSTS

Website - https://www.codebreak.co.uk/

LinkedIn - https://www.linkedin.com/company/codebreak

Website - fixmymarketing.co.uk

In this episode of Stay Hungry, Andy is joined by the founder of The Best Singing Waiters, Jamie Reeves. Jamie shares the highs and lows of his entrepreneurial path, offering a powerful testament to the resilience that fuels his success story.

Jamie's evolution from maestro to mentor comes into focus, offering invaluable insights on orchestrating a seamless transition when passing the baton. Together, Andy and Jamie explore the symphony of priorities, delving into the balance between business pursuits and family commitments, highlighting the importance of harmonising personal and professional aspirations.

This episode is an exploration of resilience, innovation, and unwavering determination. Whether you're a seasoned entrepreneur seeking valuable insights or an aspiring business owner craving inspiration, Jamie's story will strike a chord in your business journey.

KEY TAKEAWAYS

• Goal setting is massive. Including for your personal life.
• Keep your sales machine going at full speed.
• Get a handle on your numbers.
• Create an instruction manual of processes for your business.

BEST MOMENTS
‘Automation and processes are massive.’
‘There's no point having an amazing business but a really sh*t home life.’

VALUABLE RESOURCES
https://www.fixmymarketing.co.uk/
The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/
Stay Hungry podcast series
Stay Hungry Bestselling Book
Marketing coaching: www.andyandjoel.com
Done-for-you marketing: www.codebreak.co.uk
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

RESOURCES
Wedding Site
Singing Waiters
Spotify

ABOUT THE HOSTS
Joel Stone
Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.   
Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.

Andy Rao
Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.

CONTACT THE HOSTS
Website - https://www.codebreak.co.uk/
LinkedIn - https://www.linkedin.com/company/codebreak
Website - fixmymarketing.co.uk

Podcast Description
Breaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business.
So, if you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team is here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

For this episode, Joel is joined by Brian Will of Brian Will Media, who is a serial multi-industry entrepreneur and a leading Business and Sales Management Consultant, who currently runs multiple businesses. Today, he and Joel sit down to discuss the psychology of sales. Brian explains how to get inside the mind of your potential customers, work out what they want, then provide it and explain it to them so that they can't resist buying from you.

KEY TAKEAWAYS

• Without sales, you don't have a business.
• Ask the 3 whys.
• Create a profit and loss account for each employee. If someone can't be trained to turn a profit, they need to go.
• People don't like salespeople, overcome that mistrust.
• Identify objections, and work out how to overcome each one, so you have a response ready for each objection a customer may raise.
• Don't talk to people who won't pay your prices, or who have a problem your product can't solve.

BEST MOMENTS
‘Sales runs the world. ´
‘Coach them up or coach them out.’
‘Call them out on the BS.’

VALUABLE RESOURCES
https://www.fixmymarketing.co.uk/
The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/
Stay Hungry podcast series
Stay Hungry Bestselling Book
Marketing coaching: www.andyandjoel.com
Done-for-you marketing: www.codebreak.co.uk
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

EPISODE RESOURCES
https://brianwillmedia.com/

ABOUT THE HOSTS
Joel Stone
Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.   
Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.

Andy Rao
Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.

CONTACT THE HOSTS
Website - https://www.codebreak.co.uk/
LinkedIn - https://www.linkedin.com/company/codebreak
Website - fixmymarketing.co.uk

Podcast Description
Breaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business.
So, if you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

In this episode, Joel, and Andy peel back the curtains of what Codebreak do. Brace yourself for a riveting exploration of how Codebreak helps hungry business owners to soar into unprecedented heights of success.

Together, they discuss how they help their businesses to scale to seven figures or achieve the next seven figures, using digital marketing. They talk through their done-for-you marketing, coaching, and workshops.

If you're a business owner seeking inspiration to move you and your business forward, this is the episode for you.

KEY TAKEAWAYS

• The combination of better marketing and better thinking is dynamite.
• Mindset is really important.
• Codebreak works out a unique strategy with every client.
• Not every platform works for every business. Codebreak knows which ones are right for you.
• 9 out of 10 businesses don't tell people what they do.
• Follow up on every conversation or lead.
• Ask – if you don't ask you definitely won't make a sale.

BEST MOMENTS

‘We're gonna teach you how to bang the drum, how to attract people towards you.’

‘For every £ he spends on Google Ads he gets £10 back.’

‘90% of the people listening to this are undercharging for their product or service.’

‘We're doing more and more training workshops now, for groups.’ 

VALUABLE RESOURCES

https://www.fixmymarketing.co.uk/

The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/

Stay Hungry podcast series

Stay Hungry Bestselling Book

Marketing coaching: www.andyandjoel.com

Done-for-you marketing: www.codebreak.co.uk

If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

ABOUT THE HOSTS

Joel Stone

Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.  

Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.

Andy Rao

Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.

CONTACT THE HOSTS

Website - https://www.codebreak.co.uk/

LinkedIn - https://www.linkedin.com/company/codebreak

Website - fixmymarketing.co.uk

Welcome to another captivating episode of the "Stay Hungry" podcast, hosted by the marketing and mindset expert Joel Stone. In this episode, Joel engages in an enlightening conversation with Athena Cauley-Yu, the visionary founder and owner of Meticulous Ink. Join them as they explore the fascinating intersection of traditional business, the emerging world of Web3, and the transformative power of being meticulous.

Meticulous Ink is different from your ordinary stationery company. Led by a team of passionate and diverse creatives, they are committed to crafting exquisite, tactile stationery that delights the senses. From their charming studio in Bath, they use their 1960s printing presses to bring their designs to life on beautiful papers, resulting in greeting cards, stationery box sets, and bespoke print projects that capture the essence of fine craftsmanship.

Joel and Athena kick off the conversation by delving into the intriguing connection between traditional artisan businesses and the disruptive potential of Web3. They explore how Meticulous Ink combines their love for timeless craftsmanship with a keen interest in blockchain technology, envisioning a future where these seemingly contrasting worlds can coexist and thrive.

The serendipitous encounter between Joel and Athena occurred through their shared involvement in Gary Vaynerchuk's VeeFriends NFT project. They had the opportunity to spend valuable time together at VeeCon 2 in Indianapolis, bonding over their shared passion for entrepreneurship and the possibilities within the NFT space. Tune in to discover the excitement and unique experiences that come with embracing your NFT character through fancy dress, sparking engaging conversations, and turning heads along the way.

Throughout the episode, Joel and Athena emphasize the invaluable benefits of being meticulous in business. They explore how attention to detail, thoughtful planning, and a focus on delivering exceptional quality can set businesses apart in a crowded marketplace. Learn how Meticulous Ink has navigated the challenges of running an artisan, traditional company in a fast-paced, technology-driven world and discover the strategies they employ to maintain their unique identity and connect with their audience on a deeper level.

Furthermore, Joel and Athena share insights on transforming a business into an immersive experience where customers feel a genuine sense of belonging and connection. Discover how Meticulous Ink has cultivated a community around its brand, creating a space where creativity thrives, and customers become ambassadors for their stationery masterpieces.

If you're a business owner seeking inspiration, intrigued by the possibilities of Web3, or fascinated by the power of being meticulous in your endeavours, this episode is a must-listen. Join Joel and Athena as they unpack the secrets of marrying traditional craftsmanship with emerging technologies, opening doors to new horizons, and redefining the future of business.

KEY TAKEAWAYS

• You can have an amazing impact on the world by working hard.
• Occasionally take a step back and reconnect to why you started your business.
• NFTs come in different forms. It’s not just about pictures or short videos. The ones Joel and Athena own includes access to Gary Vee´s conferences (VeeCon) for 10 years.
• Being around creative people feeds your creative energy.
• Work the way you want. When you do things become far more scalable.

BEST MOMENTS
‘I had to explain that I'd bought a really bad picture of a turkey to my wife. ´
‘If you get ultra transactional, you lose the kind of joy of business.’
‘I was like, f**k, like, you were black and white, and now you're in colour, this is mental.’

EPISODE RESOURCES
https://meticulousink.com/
https://www.facebook.com/meticulousink/
https://www.instagram.com/meticulousink/
https://www.youtube.com/@MeticulousInkFineStationery/featured
https://www.tiktok.com/@meticulousink

VALUABLE RESOURCES
Done-for-you marketing: www.codebreak.co.uk
Discovery Call: https://calendly.com/codebreakcrew/discovery-call
Stay Hungry Book: https://www.codebreak.co.uk/stay-hungry-book/

If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

ABOUT THE HOSTS
Joel Stone
Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.
Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.

Andy Rao
Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.

CONTACT THE HOSTS
Website - https://www.codebreak.co.uk/
LinkedIn - https://www.linkedin.com/company/codebreak
Website - fixmymarketing.co.uk

Podcast Description
Breaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business.
So, if you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

In this powerful and profoundly personal episode, Joel Stone, co-founder of Codebreak, peels back the curtain on the adversities he's faced and how they've shaped his indomitable business mindset.

Joel takes us on an intimate journey, starting with a family tragedy that struck in his birth year. It's a story steeped in resilience, determination, and an unshakeable drive that saw him launch a business even as he grappled with a severe mental health diagnosis. It's raw, real, and speaks to the heart of anyone who has ever faced or is facing significant challenges.

He explores the influence of early-life adversity, sharing how his childhood trauma created an unexpected springboard into a powerful business mindset. Joel's experiences, though challenging, have been catalysts for personal growth and entrepreneurial resilience.

The poignant loss of a dear friend is shared not as a tale of despair, but as a spark that ignited Joel's passion to empower others. It’s a testament to his ability to channel pain into purpose, a reminder that our darkest moments can illuminate our most meaningful mission.

Thrive or die? Joel discusses the inevitable crossroads we all encounter, the moment when we must choose between surrendering to circumstance or rising above it. It's a powerful exploration of making tough choices and confronting the doubters head-on.

Building resilience is at the core of Joel's story, as he discusses harnessing the power of adversity for the benefit of others. This episode serves as an honest portrayal of resilience, offering listeners insights into the gritty reality of resilience-building, and how it can be transformed into a force for good.

So, buckle up for an emotional rollercoaster ride with Joel. Be prepared to be inspired, moved, and come out the other side with a fresh perspective on resilience and its pivotal role in business success. Don't miss out on this special episode – a testament to the power of a resilient mindset in the world of business.

KEY TAKEAWAYS

• Most business owners take a fair beating on the way to success – so a resilient mindset is essential.
• Rising above things and keeping going when things get difficult, builds resilience.
• Everyone has their limits, when you are struggling, don´t be afraid to seek help.
• Having a purpose and pursuing it creates drive. The will to get up and keep going, regardless. It enables you to channel your pain into something meaningful.

BEST MOMENTS

‘Generally, the most successful business owners you see have been able to take a lot of s**t ´

‘Actually, some of those traumas are my superpowers.’

‘The choice was thrive or die, to an extent. That started to lay the foundations for my business mindset.’

‘We're doing some awesome things with some awesome companies, and it'd be awesome if you were the next one.’

VALUABLE RESOURCES

https://www.fixmymarketing.co.uk/

The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/

Stay Hungry podcast series

Stay Hungry Bestselling Book

Marketing coaching: www.andyandjoel.com

Done-for-you marketing: www.codebreak.co.uk

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

CONTACT THE HOSTS

Website - https://www.codebreak.co.uk/

LinkedIn - https://www.linkedin.com/company/codebreak

Website - fixmymarketing.co.uk

Today, Andy is joined by Chris Tibbetts who is an emotional eating coach. He helps people to end their poor relationship with food, find food freedom, and lose weight for good. Chris works with people who are morbidly obese as well as those who are fit and healthy but are still emotional eaters.

KEY TAKEAWAYS

• Some binge eaters over exercise to punish themselves.
• Becoming an emotional eater can happen at any age.
• The fact we all need food makes tackling emotional eating tricky.
• Food companies are actively working to get us to eat more.
• Silence your inner critic.
• Get your mindset right.
• Stop looking for the match that started the fire (your food addiction) - work to put the fire out.

BEST MOMENTS
‘I was diagnosed with bulimia via exercise because I was over-exercising.'

‘People who give up alcohol sometimes turn to food.’

‘If you've got a poor relationship with food, you need to fix that before you think about weight loss.’

VALUABLE RESOURCES
https://www.fixmymarketing.co.uk/
The Codebreaker Club: https://www.facebook.com/groups/codebreakclub/about/
Stay Hungry podcast series
Stay Hungry Bestselling Book
Marketing coaching: www.andyandjoel.com
Done-for-you marketing: www.codebreak.co.uk
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

RESOURCES
hello@ emotionaleatingcoach.uk
https://www.instagram.com/emotionaleatingcoachuk/
https://www.facebook.com/emotionaleatingcoachuk

ABOUT THE HOSTS
Joel Stone
Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.   
Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.

Andy Rao
Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.

CONTACT THE HOSTS
Website - https://www.codebreak.co.uk/
LinkedIn - https://www.linkedin.com/company/codebreak
Website - fixmymarketing.co.uk

Podcast Description
Breaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business.
So, if you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

In this episode, Joel sits down with branding expert Danny Matthews to talk about the misconceptions most of us have about branding. They discuss the subconscious way in which branding works, establishing yourself as a graphic designer, hooks, creating a brand story, and communicating effectively.
Danny also talks about suffering from burnout that was so bad that he was paralysed from the waist down and lost some of his powers of speech.

KEY TAKEAWAYS

• Always put your audience first and communicate with them in a way that is all about them.
• Be clear about what is in it for the person you are speaking to.
• Your branding has to be personal and reflect who you are.
• Creating a story that invites people to be part of it is a key component of your branding.
• Know your worth. Danny shares a highly effective way to establish the true value of what you have to offer.
• The bigger the problem you are solving for your customers, the more they will pay.
• Everyone presents themselves to the world in a certain way, most of the time we don’t even know we are doing it.
• Having a purpose and working towards it acts as fuel. It makes everything meaningful and more enjoyable.

BEST MOMENTS
‘When you’re truly serving your purpose ... things just kind of bounce off you. ´
‘Branding is the bridge between your experience of life and why you buy things.’
‘It's almost like communication is a dying trade.’

VALUABLE RESOURCES
https://www.fixmymarketing.co.uk/
The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/
Stay Hungry podcast series
Stay Hungry Bestselling Book
Marketing coaching: www.andyandjoel.com
Done-for-you marketing: www.codebreak.co.uk
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

EPISODE RESOURCES
https://dannyand.co/author/danny/

ABOUT THE HOSTS
Joel Stone
Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.   
Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.

Andy Rao
Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.

CONTACT THE HOSTS
Website - https://www.codebreak.co.uk/
LinkedIn - https://www.linkedin.com/company/codebreak
Website - fixmymarketing.co.uk

Podcast Description
Breaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business.
So, if you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

Today, Joel has Joe Woodhouse in the house. He is a financial planner and founder of Family Wealth 101. If you want to take control of your finances and build lasting wealth for generations to come, this is the episode for you.

KEY TAKEAWAYS

• Have a plan B.
• Stay out of debt.
• Save and invest before you start buying expensive cars etc.
• Don't let greed lead to unwise investments.
• Investments are long-term.
• Buy life insurance and get a will.
• Invest in your fitness and break those unhealthy habits.
• Don't let what others think of you stop you.
• Teach your kids about growing wealth.

BEST MOMENTS

‘If you have people that are financially dependent on you, you need life insurance. ´

‘Have a separate savings account.’

VALUABLE RESOURCES

https://www.fixmymarketing.co.uk/

The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/

Stay Hungry podcast series

Stay Hungry Bestselling Book

Marketing coaching: www.andyandjoel.com

Done-for-you marketing: www.codebreak.co.uk

If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

EPISODE RESOURCES

https://www.instagram.com/joe_familywealth101/?hl=en

ABOUT THE HOSTS

Joel Stone

Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.  

Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.

Andy Rao

Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his clients' businesses, the industries they work in, and the different types of customers they need to reach.

CONTACT THE HOSTS

Website - https://www.codebreak.co.uk/

LinkedIn - https://www.linkedin.com/company/codebreak

Website - fixmymarketing.co.uk

Podcast Description

Breaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business.

So, if you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

Joel is joined by Rob Moore to discuss what boxing teaches you about business. Together, they discuss, the lessons Rob has learned, so far, while training for his charity boxing match with Samuel Leeds. 

KEY TAKEAWAYS

• Both boxing and business require courage, strategic thinking, resilience, dedication, and discipline.
• Intelligent effort is working on the right things.
• Know your competition's weaknesses but don't let them get in your head.
• Boost your confidence by working harder so you get good at what you are doing.

BEST MOMENTS

‘Train hard, fight easy.’

‘Rest and recovery is progress.’

VALUABLE RESOURCES
https://www.fixmymarketing.co.uk/
The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/
Stay Hungry podcast series
Stay Hungry Bestselling Book
Marketing coaching: www.andyandjoel.com
Done-for-you marketing: www.codebreak.co.uk
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you https://www.codebreak.co.uk/discovery-call/

EPISODE RESOURCES
https://moorevleeds.com/

ABOUT THE HOSTS
Joel Stone
Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.   
Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.

Andy Rao
Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.

CONTACT THE HOSTS
Website - https://www.codebreak.co.uk/
LinkedIn - https://www.linkedin.com/company/codebreak
Website - fixmymarketing.co.uk

Podcast Description
Breaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business.
So, if you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you https://www.codebreak.co.uk/discovery-call/

In this episode, Joel is joined by Darryl Callum of Infinite Freedom to talk about funding for a small business. They explain how to make your business bankable from the start so that you can borrow what you need to grow fast.

KEY TAKEAWAYS

• 80 to 90% of businesses fail because they do not have access to capital or funding,
• Credit is the foundation for creating long-term financial freedom. It enables you to scale your business and investment activities.
• Most small businesses can easily get access to $50 to $150,000.
• The right mindset is essential.
• Make your business bankable, Darryl explains how.
• Create passive income streams e.g., sell your knowledge through a course

BEST MOMENTS

‘Real estate built more millionaires than any other industry…. People were leveraging credit.’

‘Most wealthy people don't get wealthy with their own money.’

‘The more bankable you become the less risky it is.’

VALUABLE RESOURCES

https://www.fixmymarketing.co.uk/

The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/

Stay Hungry podcast series

Stay Hungry Bestselling Book

Marketing coaching: www.andyandjoel.com

Done-for-you marketing: www.codebreak.co.uk

If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

EPISODE RESOURCES

Website - https://darrylcallum.com

Rich Dad Poor Dad - https://www.amazon.co.uk/Rich-Dad-Poor-Teach-Middle/dp/1612681131/

Tony Robbins - https://www.youtube.com/@TonyRobbinsLive

ABOUT THE HOSTS

Joel Stone

Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.   

Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.

Andy Rao

Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.

CONTACT THE HOSTS

Website - https://www.codebreak.co.uk/

LinkedIn - https://www.linkedin.com/company/codebreak

Website - fixmymarketing.co.uk