Stay Hungry - Marketing Podcast

In this episode, Joel and Andy talk about motivation versus purpose. They discuss why doing what you love can still be very challenging and how to leverage a sense of purpose and use motivation to overcome those obstacles. 

KEY TAKEAWAYS

• Stop just listening to podcasts about becoming more purposeful and motivated, actually do it.
• Everyone has days when they feel demotivated. Use your goals, the things you want to push yourself.
• You are not going to enjoy everything you have to do to achieve what you want. 
• Be ready to make sacrifices.
• Being purpose driven makes it easier to say no.
• Expect a good outcome but with challenges along the way.
• Things don´t happen overnight.
• Put your attention on the right things.

BEST MOMENTS

‘F**k the ducks. You can never line ducks up in a bloody row, just f**king do it.’

‘Sometimes you do have to suck it up.'

‘When following your purpose is also what makes your living, that is motivating'

VALUABLE RESOURCES

https://www.fixmymarketing.co.uk/

The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/

Stay Hungry podcast series

Stay Hungry Bestselling Book

Marketing coaching: www.andyandjoel.com

Done-for-you marketing: www.codebreak.co.uk

If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

ABOUT THE HOSTS

Joel Stone

Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.   

Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.

Andy Rao

Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.

CONTACT THE HOSTS

Website - https://www.codebreak.co.uk/

LinkedIn - https://www.linkedin.com/company/codebreak

Website - fixmymarketing.co.uk

Podcast Description

Breaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business.

So, if you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

In this episode, Andy and Joel discuss the current state of AI and explore whether people should be afraid of AI taking their jobs. They also explain some of the opportunities that are available to those who learn to adapt and use this new technology to its fullest potential.

As well as looking at some of the ways businesses can create effective content and marketing resources. 

KEY TAKEAWAYS

• AI is a tool, not a competitor, don´t be afraid of it. 
• Decide if it is going to affect you and do something about it, e.g., reskill or learn to use AI to work smarter.
• Change always creates opportunities as well as threats.
• AI cannot totally replace human creativity.
• AI has limitations. We need to be aware of them to be able to work around and overcome them.
• The content you produce using AI will only be as good as the base information you give it.

BEST MOMENTS

‘It´s those middle-tier jobs that are at the highest risk. ´

‘When AI gets there, I'll be the person driving it.’

‘AI won't be a separate thing to us, it will be like having a bionic arm.’

VALUABLE RESOURCES

https://www.fixmymarketing.co.uk/

The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/

Stay Hungry podcast series

Stay Hungry Bestselling Book

Marketing coaching: www.andyandjoel.com

Done-for-you marketing: www.codebreak.co.uk

If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

ABOUT THE HOSTS

Joel Stone

Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.   

Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.

Andy Rao

Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.

CONTACT THE HOSTS

Website - https://www.codebreak.co.uk/

LinkedIn - https://www.linkedin.com/company/codebreak

Website - fixmymarketing.co.uk

Podcast Description

Breaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business.

So, if you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

For this podcast, Joel is speaking to Amy Bingham of Black and Blue Business about accountability. She shares her own journey with accountability. They discuss the role it plays in success and how to overcome the natural tendency not to be accountable.

KEY TAKEAWAYS

• Accountability is about taking full ownership, not just about apologising for something you have done wrong.
• Being accountable for yourself is essential.
• Tell people what you intend to do. It is hard but makes you more accountable.
• Exposing yourself to people who are doing better than you pushes you on.
• It's no good having a 7-figure goal if you don't know how many clients that translates to.
• Stop wasting energy helping others when you haven't got yourself sorted out yet.

BEST MOMENTS

‘I had a responsibility to live out the strengths that I have, to their fullest potential.’

‘The more we align with the way we're supposed to be, the happier we are.’

‘It's a bold choice to be in business.’

EPISODE RESOURCES

https://uk.linkedin.com/in/amy-bingham

https://www.instagram.com/blackandbluebusiness

https://www.blackandbluebusiness.co.uk/

VALUABLE RESOURCES

https://www.fixmymarketing.co.uk/

The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/

Stay Hungry podcast series

Stay Hungry Bestselling Book

Marketing coaching: www.andyandjoel.com

Done-for-you marketing: www.codebreak.co.uk

If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

ABOUT THE HOSTS

Joel Stone

Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.   

Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.

Andy Rao

Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.

CONTACT THE HOSTS

Website - https://www.codebreak.co.uk/

LinkedIn - https://www.linkedin.com/company/codebreak

Website - fixmymarketing.co.uk

Podcast Description

Breaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business.

So, if you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

For this episode, Andy talks all about getting more sh*t done in less time and making sure that it is the right sh*t you are tackling. That will stop you from going around in circles and propel you forward, particularly when it comes to marketing.

KEY TAKEAWAYS

• You can´t create more time, but you can use it more efficiently.
• Stop getting distracted by what your competitors are doing. Identify the best approach and stick to it long enough to analyse and find out if it works for you.
• Automate, delegate, or bin everything you can.
• Seek to achieve work-life harmony rather than balance.
• Plan your time. Do it in writing rather than typing it.
• Say no to anything that does not move you closer to your goals.
• Be laser focused with your marketing, stay in front of customers, and ask for reviews.

BEST MOMENTS

‘You can´t manage time… unless you are Dr Who. ´

‘C is for consistency, P is for persistency, and R for responsibility.’

‘If you don´t own your day someone else will.’

EPISODE RESOURCES

SHP productivity episode - https://omny.fm/shows/stay-hungry-marketing-podcast/productivity-with-nigel-creaser

VALUABLE RESOURCES

https://www.fixmymarketing.co.uk/

The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/

Stay Hungry podcast series

Stay Hungry Bestselling Book

Marketing coaching: www.andyandjoel.com

Done-for-you marketing: www.codebreak.co.uk

If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

ABOUT THE HOSTS

Joel Stone

Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.   

Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.

Andy Rao

Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.

CONTACT THE HOSTS

Website - https://www.codebreak.co.uk/

LinkedIn - https://www.linkedin.com/company/codebreak

Website - fixmymarketing.co.uk

Podcast Description

Breaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business.

So, if you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

Today, Andy's guest is a leading business advisor for tradesmen, TEDx speaker, five times expert Empire Speaker, and cashflow guru - George Theodosiou. Consistent cashflow provides the stability you need to grow and be the best version of yourself, George explains how to achieve that.

He shares the lessons he learned on his journey. Including, how to start a profitable business that has good cashflow and keeps customers coming back for more. They also discuss work-life balance and teaching your kids to be money savvy.

KEY TAKEAWAYS

• Cash isn’t king – Cashflow is.
• Build your business to be profitable from the start.
• Success rarely comes easily.
• Don’t buy things your business does not need, simply to keep up with other business owners.
• Implement what you learn and do not shy away from asking for help when they need it.
• Criticism is the price of success.
• Choose 5 things a day and get them done.

BEST MOMENTS

‘I help people make manage and master cash flow. ´

‘Numbers don't lie.’

‘Everyone has their own definition of success.’

VALUABLE RESOURCES

https://www.fixmymarketing.co.uk/

The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/

Stay Hungry podcast series

Stay Hungry Bestselling Book

Marketing coaching: www.andyandjoel.com

Done-for-you marketing: www.codebreak.co.uk

If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

ABOUT THE HOSTS

Joel Stone

Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.

Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.

Andy Rao

Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.

CONTACT THE HOSTS

Website - https://www.codebreak.co.uk/

LinkedIn - https://www.linkedin.com/company/codebreak

Website - fixmymarketing.co.uk

Podcast Description

Breaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business.

So, if you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

In this episode, Joel, and Andy, talk about the power of following up in sales and marketing. They explain why so many business people do not do this even though they are leaving a lot of money on the table. Then provide some tips and strategies anyone can use to get into the habit of following up and becoming good at it. They cover email, phone, text, social media, getting the timing right, tracking the results, and much more.

KEY TAKEAWAYS

• Most businesses focus on new client acquisition and virtually ignore their current client database.
• People fear following up, which is the biggest reason they don’t do it.
• The first thing you say during follow-up is key to success.
• Timing matters. Joel and Andy explain how to get it right.
• If you don’t track and measure your follow-up efforts, you will end up wasting time and money.
• Tech and automation help, but you still need the personal touch.

BEST MOMENTS

‘Ask questions that get the person to think and engage.’

‘Use automation. But it should always be enhanced by human interaction.’

‘When you've got structure, you've got a plan.’

VALUABLE RESOURCES

https://www.fixmymarketing.co.uk/

The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/

Stay Hungry podcast series

Stay Hungry Bestselling Book

Marketing coaching: www.andyandjoel.com

Done-for-you marketing: www.codebreak.co.uk

If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

ABOUT THE HOSTS 

Joel Stone

Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.  

Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.

Andy Rao

Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.

CONTACT THE HOSTS

Website - https://www.codebreak.co.uk/

LinkedIn - https://www.linkedin.com/company/codebreak

Website - fixmymarketing.co.uk

Podcast Description

Breaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business.

So, if you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

Everyone has difficult clients, knowing how to deal with them effectively is important. Joel and Andy discuss how the way the world has changed impacts your ability to do this and share effective ways to overcome these issues.

They include how to handle people constantly demanding to speak to you, refusing to pay, and aggressive people.

KEY TAKEAWAYS

• Everyone has difficult clients. This is the case for business owners, service providers, and charities.
• Good communication overcomes most issues.
• If you feel angry, try to create a bit of space and time before responding.
• Set clear expectations. Don’t let people pressure you into offering something you can’t deliver.
• Don’t avoid customers when having issues.
• More often than not speaking to someone directly is better than email for handling disputes.
• Use technology to help you to create good relationships with clients. Several ways to do that are shared in the episode.

BEST MOMENTS

‘Weirdly, in a world where there are so many ways to communicate, now, it's so much easier for communication to break down. ´

‘The important thing I think is active listening.’

‘Take a breath, do not take it personally, and look at what you can do to help

VALUABLE RESOURCES

https://www.fixmymarketing.co.uk/

The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/

Stay Hungry podcast series

Stay Hungry Bestselling Book

Marketing coaching: www.andyandjoel.com

Done-for-you marketing: www.codebreak.co.uk

If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

ABOUT THE HOSTS

Joel Stone

Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019. 

Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.

Andy Rao

Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.

CONTACT THE HOSTS

Website - https://www.codebreak.co.uk/

LinkedIn - https://www.linkedin.com/company/codebreak

Website - fixmymarketing.co.uk

Podcast Description

Breaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business.

So, if you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

Today, Joel and Andy look at the ten reasons digital advertising is better than press advertising. They share several examples and discuss, targeting, getting the most out of ad metrics, and working out how much you should invest in digital ads.

KEY TAKEAWAYS

• Digital marketing is flexible and enables you to be laser-targeted with your advertising.
• Digital ads are easy to analyse to see what works best. 
• Within a week you will be able to see if a digital ad is effective.
• Press ads are nowhere nearly as cost-effective as properly targeted digital ads.
• Digital ads need to be viewed as an investment. The real-world examples shared in the podcast demonstrate why.
• Press adverts still have a place in a few markets.

BEST MOMENTS

‘The obvious first one (advantage) is targeting. ´

‘You have to be able to track those metrics…. follow the money.’

‘The return on ad spend is just ridiculous.’

‘At the start, it is hard to see past that initial outlay…it´s all about investment.’

VALUABLE RESOURCES

https://www.fixmymarketing.co.uk/

The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/

Stay Hungry podcast series

Stay Hungry Bestselling Book

Marketing coaching: www.andyandjoel.com

Done-for-you marketing: www.codebreak.co.uk

If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

ABOUT THE HOSTS

Joel Stone

Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.   

Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.

Andy Rao

Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.

CONTACT THE HOSTS

Website - https://www.codebreak.co.uk/

LinkedIn - https://www.linkedin.com/company/codebreak

Website - fixmymarketing.co.uk

Podcast Description

Breaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business.

So, if you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

In this episode, Joel, and Andy discuss why “half-baked” efforts never lead to success and the importance of going all-in. How taking this leads to creating a strong company culture and a winning team, without neglecting your family or health.

They cover the danger of indecision and half-heartedness while leading, developing a commitment mindset, and overcoming common obstacles. As well as how to attend the  – Effortless Productivity - How to Get More Done in Less Time – webinar.

KEY TAKEAWAYS

• Committing to business is putting yourself and your family first.
• It's your business, put your needs first. Stop trying to please others.
• Half-baked efforts never lead to success. 
• Most people are half-baked. So, when you are all-in you are already way ahead.
• The power of commitment in motivating yourself and others to achieve great things.

BEST MOMENTS

‘When you are committing to business you are committing to yourself first. ´

‘Most people think they are committed but actions speak louder than words.’

‘It's hard to have commitment to your business unless you are clear on where you're going.’

VALUABLE RESOURCES

https://www.fixmymarketing.co.uk/

The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/

Stay Hungry podcast series

Stay Hungry Bestselling Book

Marketing coaching: www.andyandjoel.com

Done-for-you marketing: www.codebreak.co.uk

https://masterclass.codebreak.co.uk/effortless-productivity

If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

ABOUT THE HOSTS
Joel Stone
Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.   

Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.

Andy Rao
Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.

CONTACT THE HOSTS
Website - https://www.codebreak.co.uk/
LinkedIn - https://www.linkedin.com/company/codebreak
Website - fixmymarketing.co.uk

Podcast Description
Breaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business.

So, if you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

In this episode, Joel and Andy explain why it is worth using sales webinars even though it is a difficult marketing method to execute. They explain how to avoid the pitfalls, put together a decent presentation and host the webinar.

Including handling unexpected questions, maximising leads, measuring success, and making sure your next presentation is even more successful.

KEY TAKEAWAYS

• Webinars are not a sugar-coated solution.
• You have to promote webinars hard. If you don´t, hardly anyone will turn up.
• Share your offer early. Normally, more than 50% of attendees leave before the end. 
• Only around 20% of the people registered will turn up.
• If your audience is going to be able to see the chat in live time, you need someone good to answer the questions.

BEST MOMENTS

‘If your pitch or sell is at the very end of your webinar you´ve c*cked up. ´

‘It´s hard to get someone to watch a series on YouTube let alone watch a webinar.’

‘You are building up towards this sales pitch and at the same time you´ve got objections that everybody else can see.’

VALUABLE RESOURCES

https://www.fixmymarketing.co.uk/

The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/

Stay Hungry podcast series

Stay Hungry Bestselling Book

Marketing coaching: www.andyandjoel.com

Done-for-you marketing: www.codebreak.co.uk

If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

ABOUT THE HOSTS

Joel Stone

Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.   

Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.

Andy Rao

Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.

CONTACT THE HOSTS

Website - https://www.codebreak.co.uk/

LinkedIn - https://www.linkedin.com/company/codebreak

Website - fixmymarketing.co.uk

Podcast Description

Breaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business.

So, if you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

In this episode, Joel, and Andy discuss why even if you are already very good at what you do you still need to employ a coach. Usain Bolt did exactly that, despite already being the fastest man in the world. They explain why, over the years, they have employed coaches and have regularly changed them as they and their lives and business have evolved.

KEY TAKEAWAYS

• Finding a good coach is vital for success. Most successful people employ them and continue to do so throughout their careers and life.
• On your entrepreneurial journey, you are sure to come across things that are new to you. The right coach has, through their clients and own experience and training, seen much more. Therefore, they have the know-how to guide you through things.
• Coaching helps you to recognise and address your weaknesses. The fact your coach can guide you to improve means you are less likely to feel overwhelmed. That in turn increases your chances of effectively dealing with your weaknesses.
• Coaches act as a sounding board, helping you to clarify whether your approach is viable. Importantly, they’re neutral, which means you can be open, direct, and honest without worrying about the consequences.
• Coaching is an ongoing process, but be careful about falling into the shiny object trap.

BEST MOMENTS
‘How many self-coached people have made it to the elite? ´
‘Generally speaking, people are self-absorbed. So, you need someone to act as a fresh pair of experienced eyes.’
‘Ultimately, in an entrepreneurial position, there's very few people to hold you accountable, but yourself.’
‘Coaching is an ongoing process. Things change, your business, your priorities ….’

VALUABLE RESOURCES
https://www.fixmymarketing.co.uk/
The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/
Stay Hungry podcast series
Stay Hungry Bestselling Book
Marketing coaching: www.andyandjoel.com
Done-for-you marketing: www.codebreak.co.uk
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

ABOUT THE HOSTS
Joel Stone
Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.   
Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.

Andy Rao
Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.

CONTACT THE HOSTS
Website - https://www.codebreak.co.uk/
LinkedIn - https://www.linkedin.com/company/codebreak
Website - fixmymarketing.co.uk

Podcast Description
Breaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business.

In this episode, Joel, and Andy look at the connection between mindset and marketing. How to master your thoughts and achieve your business goals. The practical hacks and strategies they share in this episode will help you to develop and nurture the growth mindset you need.

Joel and Andy’s many, many years of experience have shown them that when it comes to marketing success, having the right mindset is critically important. 

KEY TAKEAWAYS

• Having a growth mindset is critical to entrepreneurial success. Fortunately, there are many hacks you can use to achieve that mindset.
• We are all prone to having mindset obstacles, all of which can be overcome.
• Thinking about what if this doesn’t work when you set up a marketing campaign is an example of a negative mindset. Turning it on its head and thinking well what if it does means you are far more likely to engage 100% and achieve far more as a result.
• Don’t let fear of being criticised stop you. Fearing attracting attention means you will hold back in your marketing.
• Stay away from negativity.
• Taking care of yourself physically, emotionally, and mentally is essential. If you do not do this, developing the right mindset and sustaining it becomes far more difficult.

BEST MOMENTS

‘Sooner or later the man that wins is the one that thinks he can. ´

‘You need to work on it (mindset) every day.’

‘The only real failure is stopping.’

‘Self-care is an integral part of mindset. Mental health needs physical support.’

EPISODE RESOURCES

Duolingo - https://www.duolingo.com/

VALUABLE RESOURCES

https://www.fixmymarketing.co.uk/

The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/

Stay Hungry podcast series

Stay Hungry Bestselling Book

Marketing coaching: www.andyandjoel.com

Done-for-you marketing: www.codebreak.co.uk

If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

ABOUT THE HOSTS

Joel Stone

Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.   

Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.

Andy Rao

Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.

CONTACT THE HOSTS

Website - https://www.codebreak.co.uk/

LinkedIn - https://www.linkedin.com/company/codebreak

Website - fixmymarketing.co.uk

Podcast Description

Breaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business.

So, if you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

In this episode, Joel, and Andy talk about what inspired them to start their podcast and why they called it Stay Hungry. They discuss what Staying Hungry means and how it drives people to succeed in their business and personal lives.

KEY TAKEAWAYS

• Not everyone is hungry enough for more growth and success. Which is OK if you are already fulfilled. But, if you want more, you must be hungry for it.
• Fear gets in the way of growth e.g., fear of ringing leads or recruiting new people. If you let fear rule you, you are not hungry enough.
• Some people aren't happy unless things are not going well. They like drama and lurch from one crisis to another.
• The hungriest people for success have usually come through some sort of trauma or hardship.
• The world does not owe you a living. That attitude will hold you back.
• If you are not hungry for something other than materialism you will likely struggle.
• Being hungry enough, and keen enough, applies to other areas of your life e.g., being hungry enough to be a good father or mother.
• Some people have only one goal, achieve it and stop. Or just go through the motions.
• When driven people retire, they often find a new purpose in helping their community.

BEST MOMENTS

‘How many times have you dialled the number secretly hoping that person doesn't pick up? 

‘There’re quite a few pigs out there. People that just like to wallow in sh*t.’

‘Money can't buy you happiness. But it can buy you freedom and relieve stress.’

VALUABLE RESOURCES

https://www.fixmymarketing.co.uk/

The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/

Stay Hungry podcast series

Stay Hungry Bestselling Book

Marketing coaching: www.andyandjoel.com

Done-for-you marketing: www.codebreak.co.uk

If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

ABOUT THE HOSTS

Joel Stone

Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.   

Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.

Andy Rao

Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.

CONTACT THE HOSTS

Website - https://www.codebreak.co.uk/

LinkedIn - https://www.linkedin.com/company/codebreak

Website - fixmymarketing.co.uk

Podcast Description

Breaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business.

So, if you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

Today, Joel, and Andy battle through their colds to talk through the 7.5 things most businesses get wrong when using Facebook to grow their brand and sell more. Whether you are spending a lot of time on Facebook and seeing little return, or are just getting started with the platform this episode is perfect for you.

KEY TAKEAWAYS

• Don't fall into the trap of only using the free stuff on Facebook.
• Do the analysis and be clear about what you get out of what you do on the platform. It's the only way to identify what works.
• You have to engage, you can't just keep saying buy my shit. People just turn off if that is all you do.
• Posting consistently smooths out the sales peaks and troughs, which is good for cash flow. 
• Don´t try Facebook once then just give up.
• Make full use of the data, you can learn a huge amount about what works and what makes your customers tick.
• Show people what’s in it for them. Tell them clearly how you can help.

BEST MOMENTS

‘Do one or two platforms well rather than trying to have a presence everywhere. ´

‘Go where the money is.’

‘Look at your data’

EPISODE RESOURCES

Send an email to hello@codebreak.co.uk to get your copy of The 7.5 Things Most Businesses Get Wrong With Their Facebook booklet.

VALUABLE RESOURCES

https://www.fixmymarketing.co.uk/

The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/

Stay Hungry podcast series

Stay Hungry Bestselling Book

Marketing coaching: www.andyandjoel.com

Done-for-you marketing: www.codebreak.co.uk

If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

ABOUT THE HOSTS

Joel Stone

Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.   

Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.

Andy Rao

Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his clients businesses, the industries they work in, and the different types of customers they need to reach.

CONTACT THE HOSTS

Website - https://www.codebreak.co.uk/

LinkedIn - https://www.linkedin.com/company/codebreak

Website - fixmymarketing.co.uk

Podcast Description

Breaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business.

So, if you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

In this episode, Joel sits down with Laurie Burrows who helps people to launch, grow and scale courses and membership sites. Something Laurie does herself, which has enabled her to regularly enjoy 100k months.

Laurie explains how Covid, getting pregnant, and losing two beloved members of her family pushed her to get super smart about creating effective content. She explains why sharing your story is so effective. Doing so in a way that resonates with others. Including practical tips and strategies, anyone can apply when creating content for marketing and building their brand.

KEY TAKEAWAYS

• Starting your own business can give you freedom. But when it is time to scale you need a team. Trying to do it all yourself doesn't work.
• Often, adversity forces you to make the changes that end up driving your business forwards.
• Be authentic, you don't want to end up sounding like a watered-down version of those that inspire you.
• Keep up with what is happening in your customer's life and adapt your content accordingly.
• Don’t worry about making mistakes, it shows vulnerability and demonstrates that you are real. Both of which help you to attract and retain clients.
• Post daily, you have to stay visible.
• Share evidence of your experience in your stories.
• Shouting about your results from the rooftops is not unprofessional. You are not boasting you are celebrating.

BEST MOMENTS

‘People absorb content in different ways. ´

‘In business, when you have adversity, it forces you to make different decisions.’

‘True relationships are built on empathy. They (your clients) empathise with their situation, and they empathise with yours.’

EPISODE RESOURCES

Instagram - https://www.instagram.com/_laurieburrows/

VALUABLE RESOURCES

https://www.fixmymarketing.co.uk/

The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/

Stay Hungry podcast series

Stay Hungry Bestselling Book

Marketing coaching: www.andyandjoel.com

Done-for-you marketing: www.codebreak.co.uk

If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

ABOUT THE HOSTS

Joel Stone

Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.   

Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.

Andy Rao

Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.

CONTACT THE HOSTS

Website - https://www.codebreak.co.uk/

LinkedIn - https://www.linkedin.com/company/codebreak

Website - fixmymarketing.co.uk

Podcast Description

Breaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business.

So, if you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

In this episode, Joel, and Andy get back together again to discuss positioning yourself for success. They explain how to stand out from the competition in a way that attracts attention, holds that attention, and translates it into sales. 

KEY TAKEAWAYS

• Regardless of what service or product you offer, you will have competition. So, you will have to stand out to succeed.
• Marketing success involves putting your head above the parapet.
• Standing out feels uncomfortable, but don´t let your fear put you off.
• Get comfortable with the fact that some people won´t like you. 
• Don´t be inauthentic.
• Challenging accepted truths gets attention. But there is a right and a wrong way to do this.
• Hang around with the right people.
• Being divisive attracts attention, but it must be done right. How is discussed in the podcast.

BEST MOMENTS

‘Standing up for success is putting your head above the parapet. ´

‘Being abrasive for abrasiveness sake is different from being divisive.’

‘You can be so busy serving your customers that you forget to serve yourself.’

VALUABLE RESOURCES

https://www.fixmymarketing.co.uk/

The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/

Stay Hungry podcast series

Stay Hungry Bestselling Book

Marketing coaching: www.andyandjoel.com

Done-for-you marketing: www.codebreak.co.uk

If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

ABOUT THE HOSTS

Joel Stone

Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.   

Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.

Andy Rao

Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.

CONTACT THE HOSTS

Website - https://www.codebreak.co.uk/

LinkedIn - https://www.linkedin.com/company/codebreak

Website - fixmymarketing.co.uk

Podcast Description

Breaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business.

So, if you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

In this episode, Andy walks you through chapter 1 of their best-selling book How to Create Marketing That Sells Even in the New Economy. Providing some additional insights into how to sell regardless of the economic climate. 

He shares a straightforward 5 step process you can use to uncover what your customers want and show them you have that to offer, at the right price.

KEY TAKEAWAYS

• Stop throwing a lot of shit at the wall and seeing what sticks. It's A waste of time and money.
• If you don´t know your customer, you will never see sales soar.
• This is not about who you might be able to sell to, it is about who is most likely to buy from you. Who will be the easiest for your business to sell to?
• You must build a full understanding of why people buy your product. This enables you to identify which type of person buys from you, then, understand what makes them tick.
• Don´t skim over understanding your target customers in great depth. A man with two children lives in a completely different world from a single woman living in a city apartment.

BEST MOMENTS

‘Knowing exactly who your customer is, is a fantastic starting point. ´

‘Very few products on earth are meant for everyone.’

‘Without knowing the situation someone lives in. How can you possibly know how to communicate with them?’

VALUABLE RESOURCES

https://www.fixmymarketing.co.uk/

The Codebreaker Club: https://www.facebook.com/groups/codebreakclub/about/
Stay Hungry podcast series

Stay Hungry Bestselling Book

Marketing coaching: www.andyandjoel.com

Done-for-you marketing: www.codebreak.co.uk

If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

ABOUT THE HOSTS

Joel Stone

Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.   

Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.

Andy Rao

Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.

CONTACT THE HOSTS

Website - https://www.codebreak.co.uk/

LinkedIn - https://www.linkedin.com/company/codebreak

Website - fixmymarketing.co.uk

Podcast Description

Breaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business.

So, if you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

In this episode, Andy explains why where your attention goes your energy flows and how you can tap into this fact to achieve your goals. He shares five top tips you can use to focus your attention and energy on the things that make the biggest difference. The things that propel you, your family, and your business forwards.

KEY TAKEAWAYS

• So much can go right or wrong if you do not manage your energy properly.
• You have the same amount of energy every day. Whether you use it effectively is up to you.
• Proactively pay more attention to the good things in your life, don´t waste it by focusing on the shit things.
• Don´t waste energy on mundane tasks. Delegate or outsource them.
• Know your goals. Be very, very specific about them and break them into bite-sized chunks.
• Own your morning. Where your energy goes, first thing, dictates what you achieve during the day.
• Block out time in your diary for family, as well as for non-negotiable and important tasks.

BEST MOMENTS

‘There´s nothing woo here, no chanting naked in the forest…we are talking about tried and tested stuff.’

‘Know your goals. Most business owners go around in circles because they don´t know where they are going.’

‘What good is bitching about Richie Sunak going to do. It ain't going to move you forwards.’

‘I just spent equal amounts of time working on my thinking, as much as working on my marketing. ´

VALUABLE RESOURCES

https://www.fixmymarketing.co.uk/

The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/

Stay Hungry podcast series

Stay Hungry Bestselling Book

Marketing coaching: www.andyandjoel.com

Done-for-you marketing: www.codebreak.co.uk

If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

ABOUT THE HOSTS

Joel Stone

Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.   

Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.

Andy Rao

Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.

CONTACT THE HOSTS

Website - https://www.codebreak.co.uk/

LinkedIn - https://www.linkedin.com/company/codebreak

Website - fixmymarketing.co.uk

Podcast Description

Breaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business.

So, if you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

In this episode, Joel, and Andy share their top marketing and mindset tips, for 2023. Tips, techniques, and strategies you can use to give yourself an edge. They cover investing in yourself in different ways to set yourself up for success, mindset, branding, reaching your audience, keeping them engaged, making sales and much more.

KEY TAKEAWAYS

• The most successful people set themselves long-term goals.
• You can’t succeed if you are stuck in the micro. A to-do list is not a goal-setting tool. It’s just a to-do list. You need a long-term goal, the steps you need to take, and when by.
• If you don´t nurture your email list, it will die. You need good titles, regular emails, and offers that your subscribers actually want.
• Get 8 hours of sleep each night and exercise and/or walk 10,000 steps.
• Social platforms come and go so do algorithms, but the principles of marketing never do. Use them for whatever you do.
• If your branding is high quality, you will attract more quality clients.
• Use the fundamentals of design in your branding.
• Do whatever it takes, within your values.

BEST MOMENTS

‘Have a clear 12-month goal, broken down into 90-day actionable game plans. ´

‘So, if you’re not prepared to send an email of interested in value to your database, at least once a fortnight, don't bother or get asked.’

‘Remember market, message, media.’

EPISODE RESOURCES

Get a ticket for the next available Stay Hungry Live Event - https://tickets.stayhungrylive.com/

Why We Sleep by Matthew Walker / https://www.amazon.co.uk/Why-We-Sleep-Science-Dreams-ebook/dp/B06Y649387/

VALUABLE RESOURCES

https://www.fixmymarketing.co.uk/

The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/

Stay Hungry podcast series

Stay Hungry Bestselling Book

Marketing coaching: www.andyandjoel.com

Done-for-you marketing: www.codebreak.co.uk

If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

ABOUT THE HOSTS

Joel Stone

Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.  

Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.

Andy Rao

Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.

CONTACT THE HOSTS

Website - https://www.codebreak.co.uk/

LinkedIn - https://www.linkedin.com/company/codebreak

Website - fixmymarketing.co.uk

Podcast Description

Breaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business.

So, if you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

In this episode, Joel, and Andy discuss why understanding when to say no and not being afraid to say it is essential for long-term success. They explain why following the instinct to be everyone´s friend and say yes is a sure-fire way to fail.

Joel and Andy explain how to work out which of the things you were saying yes to last year you should be saying no to this year.

KEY TAKEAWAYS

• Society programs us to be nice and say yes.
• Nobody wins when you say yes to things you should be saying no to.
• Be clear on your values and goals and say no to anything that does not fit in with them.
• Periodically review your values and goals. It reminds you of them and helps you to realign things when needed.
• If you do say yes, make sure you do it. Successful people are reliable. You cannot afford to be flaky.
• If you want to achieve your health goals, you will have to say no to most food treats.
• If it’s not a hell yes, it´s a fu*k no. If you are not 100% sure about doing something saying no is usually the wisest choice.
• The more you say no, the easier it becomes.

BEST MOMENTS

‘If you're in the middle trying to please everyone by saying yes, all the time, you just will never ever achieve any degree of that success. ´

‘Time is precious.’

‘To be selfless you´ve got to be selfish… if you are not looking after yourself first, you’re not in a position to look after anyone else.’

‘The more you grow, the more you’ll say no.’

VALUABLE RESOURCES

https://www.fixmymarketing.co.uk/

The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/

Stay Hungry podcast series

Stay Hungry Bestselling Book

Marketing coaching: www.andyandjoel.com

Done-for-you marketing: www.codebreak.co.uk

If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

EPISODE RESOURCES

Will it Make the Boat Go Faster? By Harriet Beveridge - https://www.amazon.co.uk/Will-Make-Boat-Faster-Olympic-winning/dp/1848769660

ABOUT THE HOSTS

Joel Stone

Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.  

Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.

Andy Rao

Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.

CONTACT THE HOSTS

Website - https://www.codebreak.co.uk/

LinkedIn - https://www.linkedin.com/company/codebreak

Website - fixmymarketing.co.uk

Podcast Description

Breaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business.

So, if you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/