Stay Hungry - Marketing Podcast

In this episode, Joel, and Andy sit down to discuss how to identify where you are going to get the biggest bang for your buck. How to work out which social media platforms and email marketing approaches are going to be the most cost-effective.

They discuss use cases for TikTok, LinkedIn, Facebook, Telegram, Amazon Ads, direct mailing, podcasts, Clubhouse, Discord, and many more ways to catch the eye of your potential customers and convert them. As well as talking through how to spot the next big platform. Remember recessions generate change, so major platforms will emerge soon.

KEY TAKEAWAYS

• Sending emails to a nurtured list still works like crazy.
• If your website is not capturing people´data, you are leaving money on the table.
• When you post on social media only a tiny majority of your followers see it.
• It is still possible to grow amazingly quickly and do so organically. Where you can do this is shared in the podcast.
• Recessions, pandemics and times of crisis create change, particularly online, so new platforms will emerge over the next few years.
• Facebook ads are still extremely powerful.
• You need to know when to leave a platform.
• The meta space has huge potential.
• Persistence and consistent posting or ads are what generate sales.

BEST MOMENTS

‘Email in terms of nurturing is still fucking awesome. ´

‘Serious business owners are playing. They're identifying which platform has the opportunity, looking for patterns it follows that have made other platforms successful in the past.’

‘Don’t post a video once a month. And expect tick tock to revolutionise you.’

VALUABLE RESOURCES

https://fixmymarketing.co.uk

The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/

Stay Hungry podcast series

Stay Hungry Bestselling Book

Marketing coaching: www.andyandjoel.com

Done-for-you marketing: www.codebreak.co.uk

If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

ABOUT THE HOSTS

Joel Stone

Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.   

Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.

Andy Rao

Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.

CONTACT THE HOSTS

Website - https://www.codebreak.co.uk/

LinkedIn - https://www.linkedin.com/company/codebreak

Podcast Description

Breaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business.

So, if you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

In this episode, Joel, and Andy tell you a bit about their leading digital ads agency – Codebreak. They explain how they deliver campaigns that convert into sales that cover the cost of running them so that they generate both short and long-term growth.
They talk through what can be achieved using digital ads and what types of businesses they work for. As well as explaining how to spot and avoid the terrible agencies.

KEY TAKEAWAYS

• If you are a hungry business owner needing more leads – Joel and Andy´s team are who you need.
• Learning to do digital ads yourself takes hundreds of hours and numerous failed campaigns. It makes financial sense to pay someone who knows what they are doing to create campaigns for you.
• When you find an agency that will take every £5 you pay them and turn it into £20 why wouldn't you hire them?
• Digital ads generate faster and more targeted results.
• Never work with an agency that avoids producing hard numbers e.g., won’t produce a figure for allowable cost per lead.
• Don´t waste money by not following up on the leads marketing generates.
• It is vital to hire an agency that is continuously training. How digital marketing works is in a constant state of flux, you must keep up.

BEST MOMENTS

‘Digital ads are the best thing since sliced bread and I do like bread. ´

‘Consistency is important … ad platforms don´t like it when you turn your ads on and off all the time.’

‘Their sales team was a bottleneck in their business. So, not all the inquiries got serviced. Which is a more common problem than most business owners realise.’

EPISODE RESOURCES

Stay Hungry Live - https://tickets.stayhungrylive.com/

Fix My Marketing - fixmymarketing.co.uk

VALUABLE RESOURCES

The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/

Stay Hungry podcast series

Stay Hungry Bestselling Book

Marketing coaching: www.andyandjoel.com

Done-for-you marketing: www.codebreak.co.uk

If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

ABOUT THE HOSTS

Joel Stone

Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.   

Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.

Andy Rao

Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.

CONTACT THE HOSTS

Website - https://www.codebreak.co.uk/

LinkedIn - https://www.linkedin.com/company/codebreak

Podcast Description

Breaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business.

So, if you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

In this episode, Joel, and Andy sit down to look at why TikTok has gained so much traction and is so effective for marketing. They discuss how to reach people in a world where their attention span is getting shorter, and you have to be increasingly ridiculous to catch people's eye. Including talking through and avoiding the pitfalls.

KEY TAKEAWAYS

• It does not matter that the platforms have changed, the fundamentals of marketing still apply.
• Businesses that just occasionally post any old thing get nowhere. 
• Those that are successful with TikTok post really relevant content, 3 or 4 times a day.
• By being consistent and not publishing trash you can easily beat your competitors. Hardly any of them will be taking social media seriously.
• There is no point in getting engagement if you don't have a way to build a long-term audience.
• TikTok and social media take far more work than you realise.
• Posting the wrong thing on TikTok can be incredibly damaging to your business.
• Take your 5 key selling points and come up with creative ways to make people more aware of them.
• Don´t jump on too many bandwagons.

BEST MOMENTS

‘There will be very few of your competitors, if any, that are genuinely making an effort on social media. ´

‘If you can't say what you want to say quickly there is not much point in saying it’

‘Consistency is where most businesses fail.’

VALUABLE RESOURCES

The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/

Stay Hungry podcast series

Stay Hungry Bestselling Book

Marketing coaching: www.andyandjoel.com

Done-for-you marketing: www.codebreak.co.uk

If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

ABOUT THE HOSTS

Joel Stone

Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.   

Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.

Andy Rao

Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.

CONTACT THE HOSTS

Website - https://www.codebreak.co.uk/

LinkedIn - https://www.linkedin.com/company/codebreak

Podcast Description

Breaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business.

So, if you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

A free-flowing conversation with Paul Mort about everything ranging from food to family and other things beginning with 'F'.... Paul shares his experience when it comes to working with men and women on getting more focused, more productive, and clearer on what matters the most to them.
We also talk about the fear of putting your name out there and how for every positive there has to be a negative. Criticism is the cost of admission.

KEY TAKEAWAYS

• You create your life. Life doesn't happen to you.
• Everyone feels uncomfortable or fearful when doing challenging things. That feeling is a part of growth.
• You can't achieve success without being criticised. It's the cost of admission.
• Every morning remind yourself of your future, where you are heading.
• You can change your body, and how you are feeling by thought alone.
• You need to work on all areas of your life. One thing feeds the other. For example, staying fit gives you more energy for your family and business.
• Journaling is incredibly powerful when you do it the way Paul explains in the podcast.
• Meditation is one of the most scientifically tested and proven methods of experiencing more happiness in your life.

BEST MOMENTS

‘You can't have wins without losses. You can't have a positive without a negative.’

‘Do not journal for the sake of journaling. It needs to be linked emotionally to an outcome that juices the shit out of you.’

‘Every day for 21 days, just write down three wins that you had that day, why it was positive, and how you can make further progress on it.’

VALUABLE RESOURCES

The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/

Stay Hungry podcast series

Stay Hungry Bestselling Book

Marketing coaching: www.andyandjoel.com

Done-for-you marketing: www.codebreak.co.uk

If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

EPISODE RESOURCES

Website - https://www.paulmort.uk/

Instagram - https://www.instagram.com/paulmort1/

YouTube - https://www.youtube.com/channel/UChxP7co7IQV3dKeIfFsjUMw

Podcast - https://open.spotify.com/show/7s3QmOEdg1HRFyQLCI5dGV

ABOUT THE GUEST

Paul Mort is 2X UK Master Coach of the Year and Founder of Unstoppable - the UK's leading Life Transformation programme. He is also host of the 'Paul Mort Talks Sh*t' podcast and an internationally acclaimed speaker.

ABOUT THE HOSTS

Joel Stone

Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.   

Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.

Andy Rao

Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.

CONTACT THE HOSTS

Website - https://www.codebreak.co.uk/

LinkedIn - https://www.linkedin.com/company/codebreak

Podcast Description

Breaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business.

So, if you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

In this episode, Joel speaks to Nick Feeney about avoiding the mid-life crash. Nick is the co-founder and COO of two coaching companies – This Guy Is on Fire and This Girl Is on Fire. He is an Internationally Accredited Life Coach and Mentor, who has helped hundreds of clients to avoid going through a destructive mid-life crisis.
They discuss why so many people experience a crisis when they realise how finite life is and that they are not leading a fulfilling life. Nick explains why that happens so often, why so many of us make disastrous decisions at that point, and, most importantly of all, how to avoid doing that. He shares simple strategies anyone can use to transform their lives in an incredibly positive way.

KEY TAKEAWAYS

• Society asks us to decide at a young age what we want to do and with. At a point in life when you know extraordinarily little.
• Often, once people achieve their version of success, they are left feeling empty and unfulfilled.
• Stop adding to your list of things you must do to stay well. You are adding to your stress levels. There is a balance which Nick explains in detail.
• If you want to stop losing your temper, you cannot afford to wake up already feeling stressed out.
• Rest is essential.
• The good things you do consistently are what produce the best results.
• Letting your life become too cluttered, makes everything far more difficult than it needs to be.

BEST MOMENTS
'We just get to a point where we think oh my god, what is next? I've done all these things.…. But they feel so empty.'
‘I've had nearly 200 hours of coaching and therapy on my own personal journey, I've invested nearly £60,000 on coaches and mentors and my own training.’
‘You either invest your time or your money.’
‘I can give them the empathy not because I read it in the book, but because I lived it but so.’

EPISODE RESOURCES
Instagram - https://www.instagram.com/thisguyisonfire/
Nick´s Instagram – https://www.instagram.com/lordfeeney/?hl=en
Website - https://thisguyisonfire.com/

VALUABLE RESOURCES
The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/
Stay Hungry podcast series
Stay Hungry Bestselling Book
Marketing coaching: www.andyandjoel.com
Done-for-you marketing: www.codebreak.co.uk
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

ABOUT THE HOSTS
Joel Stone
Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.   
Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.

Andy Rao
Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.

CONTACT THE HOSTS
Website - https://www.codebreak.co.uk/
LinkedIn - https://www.linkedin.com/company/codebreak

Podcast Description
Breaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business.
So, if you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

In this episode, Joel speaks to Ashlee Livingstone who is a leadership coach and a true believer in developing authentic relationships and connections with people in business. She is also a chief engagement officer, podcast host and hypnotist. Ashlee talks about her EDGE team approach. How genuinely engaging with others and showing gratitude enables you to make strong connections with your teams, customers, and community. Sharing several practical ways to do this.
She also explains how hypnotherapy released her from being stuck, enabling her to move forward in her personal and work life.

KEY TAKEAWAYS

• EDGE stands for Engagement, Development, Gratitude and Experiences. All of these enable you to build strong relationships with your teams, customers, and communities.
• Hypnotherapy sounds a bit woo-woo, but it really works. Ashlee explains why and shares her experience.
• You must physically do things that show your gratitude.
• When you have the right outlook (mindset) it is far easier to be successful. Being grateful is a big part of this.
• Be grateful for your clients and show them that you appreciate them.
• Showing gratitude helps to create loyalty.
• Understand what your team finds to be rewarding.
• Graciously accept compliments.
• Making others feel good makes you feel good.
• Resentment is hugely negative. If you let it take root it sucks the joy out and turns everything into a grind.
• Give gratitude with no strings attached.

BEST MOMENTS
‘I'm on a mission to share my story and help inspire people to go a little bit further with their gratitude and help them to build connections. ´
‘It (hypnotism) is a really amazing form of guided meditation.’
‘If you're grateful to people, generally people are grateful back to you.’

VALUABLE RESOURCES
The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/
Stay Hungry podcast series
Stay Hungry Bestselling Book
Marketing coaching: www.andyandjoel.com
Done-for-you marketing: www.codebreak.co.uk
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

EPISODE RESOURCES
Email - ashlee@ourforte.ca
Teams with Edge Podcast - https://podcasts.apple.com/ca/podcast/teams-with-edge/id1561586353
Website – https://www.ourforte.ca/
Instagram – https://www.instagram.com/ourforte/
LinkedIn - https://ca.linkedin.com/company/ourforte and https://ca.linkedin.com/in/ashlee-livingstone

ABOUT THE GUEST
A combination of energy, creativity and passion, Ashlee is known for her original ideas, executed with a thoughtful logistical approach, helping bring out the best in every undertaking. After working with leaders in the non-profit and corporate sectors for many years, Ashlee understands that we are all struggling with similar challenges. Whether inspiring leaders and teams to build a thriving culture of gratitude and value or working with non-profits to create meaningful donor relationships, Ashlee works to build connections - between people, their goals and the broader community.

ABOUT THE HOSTS
Joel Stone
Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.   
Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.

Andy Rao
Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.

CONTACT THE HOSTS
Website - https://www.codebreak.co.uk/
LinkedIn - https://www.linkedin.com/company/codebreak

Podcast Description
Breaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business.
So, if you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

In this episode, Joel, and Andy talk about the fact that looks can be deceiving, especially in business. If you are not careful, you can let this deception lead to your thinking that you are not as good as your competitors. Self-doubt can creep in and overwhelm you. During the episode, Joel and Andy explain how to stop this from happening and banish it quickly if it does start to become an issue.

KEY TAKEAWAYS

• People put up a front all the time. Particularly in business.
• Do not let looks deceive you and make you feel that you are in some way inferior.
• You don´t have to know everything to be just as good or better than your competitor. Your ninja skill of finding stuff out fast bridges any gap.
• If you are in a meeting, make a promise to get back to someone with something actually do so. That cements a relationship faster than anything.
• Remember, to an extent, everyone is winging it.
• If you are having self-doubt because you have not prepared enough, do the work to fill that gap.
• Act like you deserve to be there, but still be willing to learn.

BEST MOMENTS

‘We have so many bloody examples of this because like it's rife that basically looks can be deceiving in business and it's superficial. ´

‘Find out that person's first name in whatever environment you're in, and then use it a lot.’

‘it's about positioning yourself for success. Some people position themselves for arrogance. When it becomes an ego thing you've got a problem.’

EPISODE RESOURCES

The 4 Hour by Tim Ferris - https://www.amazon.co.uk/4-Hour-Body-uncommon-incredible-superhuman/dp/B006PHM3IO/

VALUABLE RESOURCES

The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/

Stay Hungry podcast series

Stay Hungry Bestselling Book

Marketing coaching: www.andyandjoel.com

Done-for-you marketing: www.codebreak.co.uk

If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

ABOUT THE HOSTS

Joel Stone

Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.   

Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have been featured in Design Week, The Drum, and Social Media Today.

Andy Rao

Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.

CONTACT THE HOSTS

Website - https://www.codebreak.co.uk/

LinkedIn - https://www.linkedin.com/company/codebreak

Podcast Description

Breaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business.

So, if you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

In this episode, Joel, and Andy discuss why as a business owner, entrepreneur, or leader you want to be seen as a lighthouse rather than as a mountain climber. They explain what both terms mean and why the most successful people are lighthouses that shine a light which draws people to them, including customers.

KEY TAKEAWAYS

• Leaders who take the mountain climber approach struggle and scratch their way upwards. Often, with others clinging to them as they try to make progress.
• As a lighthouse, you stand atop of the cliff, which gives you a great view and enables others to see your light shining from afar.
• An awful lot of people are brought up to always say yes, even when they should be saying no. They also tend to severely undervalue themselves and not charge enough.
• Sometimes the low-cost high-volume business model works. But the high-cost, high-profit model is far easier.
• First impressions matter. Very much how people perceive you becomes the reality of the working relationship they have with you. What you project matters.
• When you spend money on your business you need to treat it as an investment.
• Don't feel guilty about charging a high fee. You have worked hard to become good enough for people to want to pay top dollar for you. Instead, be proud.
• Never get lazy and let your standards slip. You are only as good as the last piece of work you did for that customer.

BEST MOMENTS
‘If you're competing on price or not even consciously competing on price, you'll find you're doing loads of work, but it's all for scrappy little bits. ´
‘That whole like, positioning thing and being the lighthouse thing isn't just about how you price yourself. It's also how you behave, the decisions you make.’
‘You can't move forward by looking backwards. And so okay, that's what happens, then, where are you now? And where do you want to get to?’

VALUABLE RESOURCES

The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/
Stay Hungry podcast series
Stay Hungry Bestselling Book
Marketing coaching: www.andyandjoel.com
Done-for-you marketing: www.codebreak.co.uk
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

ABOUT THE HOSTS

Joel Stone

Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.   

Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.

Andy Rao

Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.

CONTACT THE HOSTS
Website - https://www.codebreak.co.uk/
LinkedIn - https://www.linkedin.com/company/codebreak

Podcast Description

Breaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business.

So, if you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

In this episode, Joel sits down to talk to Emily Pyke who is one of the founders of the performance underwear brand - Bare Thrills. Underwear that is designed to stay comfortable and in place during workouts and other highly physical activities.

They discuss how Emily went from working for the government to becoming an entrepreneur. The ups and downs of launching a new sportswear brand. Including sourcing suppliers and the struggles of being a start-up and much more. Including advice on how other start-ups can avoid stumbles.

KEY TAKEAWAYS

• Thinking about things a little differently leads to brilliant ideas.
• Working with a business partner that has different skills from you creates a formidable team.
• Bare Thrills is self-funded, so they started by using free or virtually free marketing methods. Some of which Emily shares in the podcast.
• Feedback from your target customers is essential when you are developing a product.
• Having a mentor is a huge advantage when you are just getting started.

BEST MOMENTS

‘the question that really sparked it all was why do we put so much thought into the fit, feel and function of our activewear … yet our underwear is often an afterthought? ´

‘I like to reach out to people. That's one thing, which doesn't cost you much. So, I started a LinkedIn account, and reached out to a lot of editors.’

‘With a mentor, you're essentially paying to learn from somebody else's mistakes, so you don't have to make them too. That is a game changer.’

VALUABLE RESOURCES

The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/

Stay Hungry podcast series

Stay Hungry Bestselling Book

Marketing coaching: www.andyandjoel.com

Done-for-you marketing: www.codebreak.co.uk

If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

EPISODE RESOURCES

Website - https://barethrills.com/

TikTok - https://www.tiktok.com/@barethrills_underwear

Instagram - https://www.instagram.com/barethrills_underwear/

Help a Reporter Out - https://www.helpareporter.com/about/

ABOUT THE GUEST

Like many good things in life, Bare Thrills was born out of a crisis. In this case, it was an underwear crisis. We are Emily and Liz and we created Bare Thrills out of the sheer frustration of not having the right underwear to workout in. As an active couple, health and fitness are a cornerstone of our lives, and we understand that what that looks like is different for everybody. For us, we love to go for bush walks and runs with our Australian kelpie, Merlot. We also do regular high-intensity functional training sessions which Liz loves to balance with a couple of yoga practices a week.

Throughout all of this, we only had a small selection of underwear that we would resort to every day, which were by no means specifically designed for that purpose. One day we realised that we were putting so much thought into choosing and buying our activewear, but not our underwear. We couldn’t find a single pair of underwear that ticked all of our boxes 😉 so we decided to design our own!

FIT, FEEL, FUNCTION

Bare Thrills was created with the mission to support YOU on your active journey because everyone's active journey is different! We put as much thought into the underwear we train in as we do the shoes we run in, or the tights we squat in, and have designed them with the three Fs in mind: Fit, Feel, Function. 

We aim to promote our brand by celebrating women in sports and fitness. This has led us to building a brand that values diversity, inclusion, and personal growth.

Bare Thrills has a conscious approach to sourcing materials and aim to have minimal impact on our already constrained environment. Made from recycled fibres, Bare Thrills underwear are designed for your workout without compromising on sustainability.

ABOUT THE HOSTS

Joel Stone

Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.   

Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.

Andy Rao

Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.

CONTACT THE HOSTS

Website - https://www.codebreak.co.uk/

LinkedIn - https://www.linkedin.com/company/codebreak

Podcast Description

Breaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business.

So, if you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

In this episode, Joel sits down with the performance specialist Dean Link to talk about re-thinking imposter syndrome. Dean has spent most of his career helping elite athletes to rewire their brains. Before moving into a leadership role working with coaches, sports scientists and administrators helping them to create an environment people could thrive in. He is now applying that knowledge to the business world.

They discuss why imposter syndrome is actually a quite natural way to feel. But it is a feeling which can easily overwhelm us. In the episode, Dean explains how you can stop that from happening and harness it in a way that helps you to learn. To turn yourself into a more flexible person who can adapt and thrive regardless of what life throws at you.

KEY TAKEAWAYS

• If you feel that you need to be right all the time you will always feel like an imposter. Nobody can know everything.
• It is good to be reminded that there are gaps in your knowledge, but you must not let the feeling of imposter syndrome overwhelm and stop you.
• Creating an environment in which employees can thrive enables them to perform and improves staff retention.
• Human beings love certainty and being in control. But that is not how the world works. When you accept that you can thrive.
• You can´t stop yourself from caring what people think, but you can control how much emotion, energy, and importance you attach to it.
• You can turn imposter syndrome on its head and turn it into something positive.

BEST MOMENTS
‘My job really is being a great investigator to understand what the problem is and then try and figure out the best way to support them. ´
‘I often say if you've got impostor syndrome, that's great. Let's harness it. If people say I don't have it, I'm like, 'There's a red flag.’
‘It isn´t the feelings and thoughts that cause us the suffering. It's what we do with the feelings and thoughts that causes us pain.’
'Impostor syndrome can either go two ways. It's something that we can either thrive with, or we can suffer with it. And it's a choice.’

EPISODE RESOURCES
The Courage to be Disliked by Ichiro - https://www.amazon.co.uk/Courage-Be-Disliked-yourself-happiness/dp/176063073X/
Instagram - https://www.instagram.com/deanleakcoach/
Website: https://www.accelerateco.com/resources
Email: dean@themindsetprogram.org

VALUABLE RESOURCES
The Codebreaker Club: https://www.facebook.com/groups/codebreakclub/about/
Stay Hungry podcast series
Stay Hungry Bestselling Book
Marketing coaching: www.andyandjoel.com
Done-for-you marketing: www.codebreak.co.uk
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreaker discovery call. 
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreaker team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

ABOUT THE HOSTS

Joel Stone
Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.   
Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.

Andy Rao
Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.

CONTACT THE HOSTS
Website - https://www.codebreak.co.uk/
LinkedIn - https://www.linkedin.com/company/codebreak

Podcast Description
Breaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business.
So, if you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreaker discovery call. 

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreaker team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

In this episode, Joel speaks to Scott Colby about doing something physical that takes you outside your comfort zone to achieve breakthroughs in your life. Scott is an adventure guide who lives in Tennessee. He explains how doing something special and challenging has helped the people he works with to break away from toxic relationships, get fitter, lose weight, change careers, and get promoted at work.

KEY TAKEAWAYS

• Adventures that take you outside your comfort zone are a fantastic way to give yourself a break, reset and spark your creativity.
• Having an adventure makes you think differently.
• This kind of activity takes you past your fears. To overcome the habit of letting thinking of the worst-case scenario from holding you back.
• People do not realise that they are stressed while living within their comfort zone.
• Lots of entrepreneurs are slaves to their businesses. They need to change things but fear the conversations they need to have to do so.
• Be proactive about your health. Don’t only do something once you have got ill.

BEST MOMENTS
‘When we stay comfortable, we hinder self from growing personally. ´
‘Do what you fear, and your fear disappears.’
‘People want to be reactive, right? We are like oh…., I had a heart attack now I'll eat better and take care of myself.’

VALUABLE RESOURCES
The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/
Stay Hungry podcast series
Stay Hungry Bestselling Book
Marketing coaching: www.andyandjoel.com
Done-for-you marketing: www.codebreak.co.uk

If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

EPISODE RESOURCES
Website to book trips: https://www.gratitudehikes.com/
Facebook: https://www.facebook.com/theabsexpert/
Access to gratitude worksheets and other resources: www.gratitudetoolkit.com/

Tim Ferris How to Address Your Fears - https://www.entrepreneur.com/leadership/tim-ferrisss-7-step-checklist-for-overcoming-fear/286123

ABOUT THE HOSTS

Joel Stone
Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019. 
Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.

Andy Rao
Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.

CONTACT THE HOSTS
Website - https://www.codebreak.co.uk/
LinkedIn - https://www.linkedin.com/company/codebreak

Podcast Description
Breaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business.
So, if you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

In this episode, Joel, and Andy talk about the importance of purpose. They discuss the role that their, sometimes lofty, ideals and goals have played in propelling them forwards and achieving success. Explaining how you can define your own purpose and learn to use it to succeed too.

Knowing what your purpose is ensures that you focus on what really matters to you. As a result, you save time and energy.

KEY TAKEAWAYS

• Everyone has their own purpose and their own compelling reason for striving to achieve something.
• Usually working to help others to become successful or happier, benefits you greatly.
• Believing that your purpose is to help others can be incredibly powerful.
• Periodically, you need to stop and ask yourself why you are doing what you are doing.
• It is not a good idea for your sole purpose to be making more money. During the episode, Joel and Andy explain why.
• To be able to achieve your purpose in your work life you need to be working with a team that shares your values.
• Don´t let strangers on social media into your head and pull you down. They will distract you from fulfilling your purpose.
• You only have so much emotional and mental energy, be careful not to squander it.

BEST MOMENTS

‘So much in life and in business is about purpose to what you´re doing and why.’

‘You can derive so much happiness from other people’s success.’

‘If your sole purpose is to make money, the problem is when you make it, you just want to make more of it.’

VALUABLE RESOURCES

The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/

Stay Hungry podcast series

Stay Hungry Bestselling Book

Marketing coaching: www.andyandjoel.com

Done-for-you marketing: www.codebreak.co.uk

If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

ABOUT THE HOSTS

Joel Stone

Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.   

Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.

Andy Rao

Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.

CONTACT THE HOSTS

Website - https://www.codebreak.co.uk/

LinkedIn - https://www.linkedin.com/company/codebreak

Podcast Description

Breaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business.

So, if you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

In this episode, Joel sits down with Nora Sudduth from Hello Audio to discuss the power of using audio in marketing. In particular, using private podcasts. 
These enable you to engage with your audience on a far more personal level than public podcasts. Using them you can deliver courses, take listeners on a journey and tailor future content to better appeal to them and fit in with their needs.
KEY TAKEAWAYS

• Private podcasts, which are gated, are incredibly powerful.
• You can record evergreen sequences once and deliver them for years, for example, 30-day challenges.
• Drip-feeding podcast sequences keep people coming back for more.
• You can see who is listening to you and which episodes are popular. Then, tailor future content to better fit in with your audience's needs. 
• Delivering courses in podcast format can increase engagement by 400%.
• Audio is one of the most effective ways to communicate and reach a much bigger audience and pool of potential customers and talent.
• It is much easier to create audio content than it is written or video content.
• With audio, you are just having a conversation, which makes it easy to form a connection with your listener.
• Audio content costs very little to produce.

BEST MOMENTS
‘There’s a difference between a public podcast and a private podcast. ´
‘Audio is just magical; it fits into those little pockets of time e.g., walking the dog or doing the dishes.’
‘Audio always wins, audio is always more intimate.’
VALUABLE RESOURCES
The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/
Stay Hungry podcast series
Stay Hungry Bestselling Book
Marketing coaching: www.andyandjoel.com
Done-for-you marketing: www.codebreak.co.uk
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
EPISODE RESOURCES
Email: erik@kitcaster.com
ABOUT THE GUEST
Nora Sudduth, Co-founder of Hello Audio is a leading marketing & conversion strategist who has helped businesses sell over $500M of products & services online. She’s also designed several courses, coaching and certification programs that have generated millions more.
Nora has over 20 years of experience working with start-ups to Fortune 500 companies and everything in between. From market positioning and messaging, to offers and sales strategies, she’s consulted on thousands of marketing campaigns to help businesses have authentic, compelling conversations with their clients.
ABOUT THE HOSTS
Joel Stone
Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.   
Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.
Andy Rao
Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.
CONTACT THE HOSTS
Website - https://www.codebreak.co.uk/
LinkedIn - https://www.linkedin.com/company/codebreak
Podcast Description
Breaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business.
So, if you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

In this episode, Joel sits down to talk to Natalie Potts who is a business growth strategist and mentor. She helps people to transform their lives and grow their businesses.

She and Joel discuss Natalie´s approach to doing this and why she does things a little differently. As well as discussing how anyone can improve their mindset, and relationships and become resilient enough to get through the tough times and achieve success.

KEY TAKEAWAYS

• There is no one size fits all coaching strategy. The approach has to be flexible enough to adapt to what each person needs.
• The performance mindset starts with understanding how your mind works. Self-awareness is crucial.
• There is no point in being self-aware if you do not do anything about the things you are noticing about yourself.
• It is the difficult moments that make us more resilient. They teach us how hard we can push.
• Learn to globally listen. Making people feel that you have heard them builds incredibly strong relationships.
• Life isn´t black and white – it´s grey. There´s so much we can learn from that. Trying to understand the other point of view teaches you so much.
• Anyone can take things to the next level.
• Having a strong vision of what you want and why you are doing something is incredibly powerful.
• Staying physically fit makes a positive difference to your business. It boosts energy levels and builds resilience.

BEST MOMENTS

‘Real coaching comes in its purest form and its transformational state when you really slow things down and create the space for people just to think. ´

‘If you look after your people, then magic happens.’

‘You can't manage yourself all the time. It's sometimes knowing how to get back on track.’

VALUABLE RESOURCES

The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/

Stay Hungry podcast series

Stay Hungry Bestselling Book

Marketing coaching: www.andyandjoel.com

Done-for-you marketing: www.codebreak.co.uk

If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

EPISODE RESOURCES

Email: nataliepottscoaching@gmail.com

Building a Storybrand by Donald Miller - https://www.amazon.co.uk/s?k=storybrand+donald+miller&crid=R9QMJ0VMVRO7

ABOUT THE GUEST

Natalie is a passionate business coach who helps career and confidence coaches to become fearless and create successful 5-figure businesses. 

She shows them how to achieve their biggest goals and potential. Enabling them to break through limiting beliefs holding that are stopping them from thriving in their life and business. 

ABOUT THE HOSTS

Joel Stone

Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.   

Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.

Andy Rao

Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.

CONTACT THE HOSTS

Website - https://www.codebreak.co.uk/

LinkedIn - https://www.linkedin.com/company/codebreak

Podcast Description

Breaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business.

So, if you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

In this episode, Joel, and Andy talk about success. Why it looks different for everyone and why some people never stop setting themselves new goals and striving to grow and succeed. 
They discuss why success for them is not all about earning more money. Then, explain how they ensure that they are clear on what their purpose and goals are. As well as how to stop wasting energy on things that do not help you along the path to success.
KEY TAKEAWAYS

• Understand what success looks like for you and pursue that, not what society traditionally tells you success is.
• Think of goals as steps.
• Break them down into daily, weekly, and quarterly tasks and milestones.
• Setting up 90-day action plans is especially effective.
• Don´t waste energy worrying about things you can´t change or influence. 
• Tagging a reward onto a goal is an effective way to incentivise yourself.
• Sometimes the journey itself is the reward.
• Focus on attaining the things that help you to achieve more, rather than on buying material goods just for the sake of it.

BEST MOMENTS
‘If your only goal is to earn more money … I don’t ‘think you will ever be contented. ´
‘Worrying doesn’t solve anything … acknowledge you are worried, then, ask - is there anything I can do to solve it? if there isn´t focus that energy on something more positive.’
‘the more joy you can find in the basics, the better life becomes.’
VALUABLE RESOURCES
The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/
Stay Hungry podcast series
Stay Hungry Bestselling Book
Marketing coaching: www.andyandjoel.com
Done-for-you marketing: www.codebreak.co.uk
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
EPISODE RESOURCES
How to Get Rich by Felix Dennis - https://www.amazon.co.uk/How-to-Get-Rich/dp/B08FDZPVWZ/
Happy Sexy Millionaire by Vagabond - https://www.amazon.co.uk/Happy-Sexy-Millionaire-Notebook-Paperback/dp/B09K236LHN/
ABOUT THE HOSTS
Joel Stone
Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.   
Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.
Andy Rao
Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.
CONTACT THE HOSTS
Website - https://www.codebreak.co.uk/
LinkedIn - https://www.linkedin.com/company/codebreak
Podcast Description
Breaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business.
So, if you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

In this episode, Joel sits down with Carla Reeves who is a coach and mentor that helps hyper achievers who want to build a business without negatively impacting their personal lives. She helps them to find and maintain balance. Carla explains how her own experience led to her pursuing this passion.

During the podcast, she shares valuable strategies and tips that anyone can use to help them to live a bold, authentic life that is aligned with their values. Something that automatically leads to success in both their personal and business lives. She explains how to be the entrepreneur of your own life (life-preneurship), which includes learning to use the skills that make you successful at work to achieve success in your personal life.

KEY TAKEAWAYS

• Often, friction within relationships goes hand in hand with success. But it does not need to be this way. In the podcast, Carla explains how to avoid this situation.
• Many people keep bumping up against the same barriers in life, repeating the same mistakes.
• Most people have a survival model they developed in crisis, which is OK. But it is not healthy to keep using that model when you are not in crisis.
• Everyone has habits. How you treat people, use money, what you eat etc. That´s not always bad. But as life changes your habits also need to change.
• Journalling enables you to be honest about what you think and feel. The more you write freely the easier it is to also be your true self in life.
• Journalling empties the trash. It gets rid of the noise, which builds up in your head.
• Writing down what you want to achieve from a conversation, meeting or activity is incredibly powerful.
• Putting your thoughts down on paper slows you down enough to see what is really important.
• Play, adventure and relaxation all create fuel to help you to work better, so make time for them.
• Before you do something, ask yourself – Does this align with the life I want to create? Doing this acts as a filter which keeps your personal life aligned with your values and you on track.
• When you get your thinking, your behaviour and your actions all working in the same direction with your values, amazing things start to happen.

BEST MOMENTS

‘I had become a master of making everything look good on the outside. But I didn´t know how to take care of the inside. ´

‘The first piece of work I do with people is to uncover what I call their survival model.’

‘The secret to confidence is kind of realising that nobody has it. Everybody´s brain is trying to protect them.’

EPISODE RESOURCES

Website: https://carlareeves.com/

Carla´s podcast Differently: https://podcasts.apple.com/us/podcast/differently/id1546761001

VALUABLE RESOURCES

The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/

Stay Hungry podcast series

Stay Hungry Bestselling Book

Marketing coaching: www.andyandjoel.com

Done-for-you marketing: www.codebreak.co.uk

If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

EPISODE RESOURCES

Email: carla@carlareeves.com

ABOUT THE GUEST

For years, Carla felt at the mercy of her circumstances. She was a master at making everything look good on the outside but inside felt empty. Carla was consumed by work that she loved.

In short, she was out of balance but didn’t understand why or how to change. Carla knew there had to be a better way of doing life. So, she took a deep look into what was running her life. The choices she made after that point changed everything in the most amazing way.

She made it a mission to clean her life up from the inside out. Since then, she has been doing this work in her own life for over 2 decades.

Carla´s life’s work is to ignite possibility and equip people with the mindsets and toolsets to create meaningful, productive and fulfilling everyday lives.

ABOUT THE HOSTS

Joel Stone

Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.  

Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.

Andy Rao

Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.

CONTACT THE HOSTS

Website - https://www.codebreak.co.uk/

LinkedIn - https://www.linkedin.com/company/codebreak

Podcast Description

Breaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business.

So, if you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

In this episode, Joel sits down to talk with Cordelia Kate who describes herself as a “rebellious business” coach. She helps people who don't want to follow the standard 9 to 5 path to start their own successful online businesses. Doing so in a sustainable way that keeps them moving forwards forevermore.
She and Joel discuss how to start a business that grows fast, becomes profitable and is sustainable. They talk through launching products quickly, learning about your audience, tapping into your network, and leveraging social media.
KEY TAKEAWAYS

• Entrepreneurial rebels have the courage and tenacity to really be themselves.
• Striving to fit in zaps your energy, and makes you miserable, which means it drags you down and holds you back.
• Take action. You only gain clarity about who you are, your products and your audience by taking action.
• Start selling quickly, test things. Once you know what the market wants, build your end product.
• Being yourself includes choosing clients that are happy with who you are and the way you work.
• Sell a one-to-one service first. Use what you learn from doing that to build a course, or other type of product.
• Organic marketing can take you further than you think. Cordelia shares examples of how to leverage it.
• Get systems in place that nurture people fast.

BEST MOMENTS
‘You don't need to stand out, you just need to be yourself. It is scary and an act of rebellion because you´re going against everything you were taught. ´
‘Put stuff out to the market to test it to see if anyone around you is interested in what you have to offer.’
‘Advertise on Eventbrite.’
EPISODE RESOURCES
Website: https://join.rebelliousbusiness.com/club
Facebook: https://m.facebook.com/groups/rebellious.business.network
Events: https://www.facebook.com/events/httpszoomusmeetingregisteruzioceipqtksdo2bjqj2llyg4x6aodbhxg/the-rebellious-business-network/784211898652731/
VALUABLE RESOURCES
The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/
Stay Hungry podcast series
Stay Hungry Bestselling Book
Marketing coaching: www.andyandjoel.com
Done-for-you marketing: www.codebreak.co.uk
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
ABOUT THE HOSTS
Joel Stone
Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.   
Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.
Andy Rao
Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.
CONTACT THE HOSTS
Website - https://www.codebreak.co.uk/
LinkedIn - https://www.linkedin.com/company/codebreak
Podcast Description
Breaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business.
So, if you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

In this episode, Joel speaks to Captain Hoff about the role getting your business model right plays in growth. He is a venture capitalist and author who co-founded the global start-up accelerator – Founder space.

Captain Hoff shares several strategies that any company can use to provide so much value for their customers that they are compelled to come back and buy repeatedly.

KEY TAKEAWAYS

• Most entrepreneurs do not think too deeply about what business model they are going to use.
• When you get a customer, never let them go. Lock them in and keep them buying from you.
• There are several ways to lock customers which are discussed in the podcast.
• Amazon Prime is a notable example of how to lock customers in.
• Reviews create value for everyone.
• Create a value moat around your business.
• Continually look at your business and ask what can we do better? Technology means you can always improve things.

BEST MOMENTS

‘Getting your business model right is really critical. ´

‘Give your customers even more value for sticking with you, value they can't get elsewhere.’

‘Don´t build products or services, build an ecosystem.’

VALUABLE RESOURCES

The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/

Stay Hungry podcast series

Stay Hungry Bestselling Book

Marketing coaching: www.andyandjoel.com

Done-for-you marketing: www.codebreak.co.uk

If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

EPISODE RESOURCES

Website: https://www.foundersspace.com/

Founders Space Podcast: https://www.foundersspace.com/podcast/

LinkedIn: https://www.linkedin.com/in/foundersspace

Books by Steven S. Hoffman: https://www.amazon.co.uk/Steven-S-Hoffman/e/B077TF4Q16?ref=sr_ntt_srch_lnk_1&qid=1662408982&sr=8-1

ABOUT THE HOSTS

Joel Stone

Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.   

Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.

Andy Rao

Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.

CONTACT THE HOSTS

Website - https://www.codebreak.co.uk/

LinkedIn - https://www.linkedin.com/company/codebreak

Podcast Description

Breaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business.

So, if you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

In this episode, Joel, and Andy talk about how starting their day right has transformed their lives. They share the details of their morning routines and explain how you can put together one that will work for you.

Joel and Andy also have an in-depth discussion about finding ways to express yourself without offending others. Providing some suggestions about how to keep up with the pace of change in this area of our lives.

KEY TAKEAWAYS

• Owning your morning sets you up for a successful day. It is not about getting up at 5 am.
• The ideal morning routine is not the same for everyone.
• People who follow a routine for a couple of hours in the morning often achieve more than others do during an entire day.
• Virtually all titans of industry exercise early in the day. They also tend to meditate.
• Breathwork is incredible for peace of mind and clarity.
• Starting your day right is about growth.

BEST MOMENTS

‘How you start your day determines everything. ´

‘They (titans) all have an element of mindset or spiritualism or meditation about them.’

‘Things are never going to come to you unless you believe they will.’

‘To be offended is a choice, but so is being offensive.’

VALUABLE RESOURCES

The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/

Stay Hungry podcast series

Stay Hungry Bestselling Book

Marketing coaching: www.andyandjoel.com

Done-for-you marketing: www.codebreak.co.uk

If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

ABOUT THE HOSTS

Joel Stone

Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.   

Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.

Andy Rao

Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.

CONTACT THE HOSTS

Website - https://www.codebreak.co.uk/

LinkedIn - https://www.linkedin.com/company/codebreak

Podcast Description

Breaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business.

So, if you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

In this episode, Joel, and Andy talk about how LinkedIn has changed…and not for the better.

KEY TAKEAWAYS

• The LinkedIn algorithm is favouring clickbait and virtue signalling, right now.
• Pictures of fit people without their tops on or wearing tight shorts also have more reach.
• It is hard to cut through all of the noise right now, to the point where people are deciding their energies are better used elsewhere. 
• Your best organic tactic on LinkedIn, at the moment, is to employ a VA to old DM people in a very authentic way.
• Now is a good time to look again at old-school methods like direct mail or business cards.

BEST MOMENTS

‘Is LinkedIn a loud, bloody awful place to be at the moment? ´

‘It´s not a sex thing.’

‘Just because you are B2B don’t feel the pressure to post on LinkedIn, ten times a week.’

VALUABLE RESOURCES

The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/

Stay Hungry podcast series

Stay Hungry Bestselling Book

Marketing coaching: www.andyandjoel.com

Done-for-you marketing: www.codebreak.co.uk

If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

EPISODE RESOURCES

Living with the Monks by Jesse Itzler - https://www.amazon.co.uk/Living-Monks-Turning-Happiness-Gratitude/dp/147899343X/

ABOUT THE HOSTS

Joel Stone

Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.   

Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.

Andy Rao

Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.

CONTACT THE HOSTS

Website - https://www.codebreak.co.uk/

LinkedIn - https://www.linkedin.com/company/codebreak

Podcast Description

Breaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business.

So, if you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/