Stay Hungry - Marketing Podcast

In this episode, Joel sits down to talk with Shari Teigman who is a creative strategist who helps the non-average Joes and Janes of the world unleash their inner Maverick and figure out what the hell they are doing in life and business.

Joel and Shari cover so much ground in this episode. From the mindset required to be successful with your marketing, to what it takes to become the true you and utilise that for business success.

KEY TAKEAWAYS

• It's OK for some people not to like you.
• For creativity to flow, you need to push yourself outside of your comfort zone.
• Growing fast is scary. Don't let it overwhelm you. Instead, equip yourself with the tools and skills you need to manage that change.
• Just being yourself is a fantastic way to boost your presence. Shari explains how to do that.
• If you are not yourself, customers know and won´t trust you or buy.
• Not being yourself is exhausting, when you stop doing that you have extra capacity to do more and thrive.
• When market conditions are tough, don´t panic and throw everything at the wall, instead be laser-focused on what you want and put your energy into that.
• Stay open-minded, and be prepared to listen to everyone's point of view.
• It does not matter how many mentors you have; the driving force of your business is you.
• Give yourself time to recharge.

BEST MOMENTS

‘To make a success of your marketing you have to be mentally prepared for it. ´

‘Save that energy and use it as a sniper rather than a machine gun.’

‘When you get your marketing persona right, your position is respected.’

VALUABLE RESOURCES

The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/

Stay Hungry podcast series

Stay Hungry Bestselling Book

Marketing coaching: www.andyandjoel.com

Done-for-you marketing: www.codebreak.co.uk

If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

EPISODE RESOURCES

shari@shariteigman.com

Facebook: https://www.facebook.com/shariteigman1

Instagram: https://www.instagram.com/shariteigman/?hl=en

ABOUT THE GUEST

Hey, I’m Shari, your friendly creative strategist + performance mentor.

Simply stated, I am the strategic playdate for brilliant people who are ready to move from the grey to the multi-colored in their life and work.

My edge is about finding your edge.

It’s where creativity + mindset meets maverick movement.

(and I mean real motion, a kinetic kaleidoscope, in fact).

Together, we co-design your own power moves playbook for expansion of creative ideas, high-level performance, and the upgraded self you just KNOW it’s time to meet and to put in charge of your business (and your life).

Your fast track for growth and transformation just got way more creative, and a whole lot more human.

We roll with love, leadership, connection, and curiosity.

We make space for the radical, the practical, AND the soul.

Boy mama adoring, crisp/chip (I'm bilingual!) addicted, reggaeton dancing, wander lusting, sweary talking firecracker at your service.

I am fueled by love, creativity + curiosity for bigger and better lives for anyone I can reach but I was NOT always this version of me.

Rewind 12 years and I was your standard Stepford wife living a life that looked beautiful from the outside but most certainly was not mine.

I had lost my spark and I had no idea how to find it again.

So, I started with what I knew I didn't want and transformed entirely through a divorce, single mamaing the 2 most amazing boys in the world + navigating rebuilding a Self I knew was meant for much more.

After more dark nights of the soul than I can count, lots of dancing + cocktails mixed in for good measure, I found the rabbit hole of personal development and I dove in with all I had.

I studied for a life coaching certification + a yoga teacher training for a full year of immersion and KNEW I found my purpose.

With a sociology, art therapy and makeup artist background- uncovering what makes people tick melded with creativity runs in my veins.

My role in the world is to help people unearth themselves for more success, fulfilment + joy on their terms.

I can see in you what you cannot yet see. Spidey senses and all, ya know.

In my 8th year in business, I blend creative strategy, innovative play and mindset mentoring to help YOU become your exceptional self to build a business that performs.

It's time to bring out the Maverick in you.

ABOUT THE HOSTS

Joel Stone

Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.   

Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.

Andy Rao

Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.

CONTACT THE HOSTS

Website - https://www.codebreak.co.uk/

LinkedIn - https://www.linkedin.com/company/codebreak

Podcast Description

Breaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business.

So, if you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

In this episode, Joel is joined by Liam O’Neill the ‘Prove it Guy’, who coaches his clients to create better content via up-to-date social media channels and tools. Liam and Joel talk all about how to make better content as well as their personal ethos behind entrepreneurship.

KEY TAKEAWAYS

• Liam has always wanted to help people, before coaching clients in content he worked with people on their mental health and mindset.
• Liam’s client base is coaches, he believes by helping coaches get their message out there, he is also indirectly helping their clients too.
• Practice makes perfect! If you become obsessive about what you do, then you become unbeatable.
• In a business context, it’s important to be aware of the risks but you shouldn’t be focused on them, you need to visualise the positives and what you want to achieve.
• Being an entrepreneur can be uncomfortable, but you must be uncomfortable to grow. You can choose to be comfortable and stuck or choose to get out of your comfort zone and reach for something you dream of doing.
• You don’t need to be anyone else in your content, you just need to be authentically you. Authenticity is the key to unlocking your social media potential.
• Encourage your clients to attract likeminded people, it makes them feel connected to you and build likability and trust.
• The importance of engaging content can’t be underestimated, this should be your core focus when creating anything for your audience.

BEST MOMENTS

“If you give me the time, I can prove to you that you can be superhuman as well”

“My goal is to prove to people and teach people they can be who they want in life”

“I want people to feel when I speak not just hear it”

“You can have fake security in something you hate or fake security in something you love”

VALUABLE RESOURCES

The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/

Stay Hungry podcast series

Stay Hungry Bestselling Book

Marketing coaching: www.andyandjoel.com

Done-for-you marketing: www.codebreak.co.uk

If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

EPISODE RESOURCES

Email - rob.austin@smeskills.co.uk

LinkedIn : https://uk.linkedin.com/in/robaustinsales

ABOUT THE GUEST

Liam O’Neill

Liam turns self-recorded videos into hyper engaging Reels content with done-for-you editing delivered each month. He is also a speaker, including TED talks, mindset coach as well as a magician!

ABOUT THE HOSTS

Joel Stone

Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.   

Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.

Andy Rao

Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.

CONTACT THE HOSTS

Website - https://www.codebreak.co.uk/

LinkedIn - https://www.linkedin.com/company/codebreak

Podcast Description

Breaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business.

So, if you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

In this episode, Rob Austin, from SME Skills, and Joel have an in-depth chat about the sales function of a business. They tackle sales stereotypes and how to ask powerful, authentic questions in your sales process. 

They discuss why every business needs a sales process, why you are not the main character in your prospects' story and why getting a "no" is still a result. As well as how to take the fear out of picking up the phone. They also explain how to trick Jordan Belfort into buying his own pen and much more besides…

KEY TAKEAWAYS

• Most people think about the act of making a sale negatively.
• Marketing does not have that stigma. 
• There is no point in marketing if you don't follow through and make sales.
• To sell effectively you must get your mindset right. How to do that is discussed in the episode.
• You must 100% understand what you are doing. That is only possible through practice. Don't wing it.
• When selling, give people options that will genuinely get them to where they want or need to be.
• You must care and genuinely want to deliver for the prospective client.
• Realness is essential, people know when you are not being genuine and react badly when you try to deceive them.

BEST MOMENTS

‘For some reason, sales have this stigma. ´

‘I think business owners with sales and marketing are terrified of rejection.’

‘Take the time and really build the rapport.’

VALUABLE RESOURCES

The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/

Stay Hungry podcast series

Stay Hungry Bestselling Book

Marketing coaching: www.andyandjoel.com

Done-for-you marketing: www.codebreak.co.uk

If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

EPISODE RESOURCES

Email - rob.austin@smeskills.co.uk

LinkedIn : https://uk.linkedin.com/in/robaustinsales

ABOUT THE GUEST

Rob was born in Scotland but spent most of his life living in Spain enabling him to speak fluent Spanish. He then moved back to the UK, to the beautiful English Riviera in Torbay 15 years ago.

Having spent over 12 years in corporate hospitality in some of the finest hotels in Torbay, he eventually wanted out of the industry so he could better utilise his skills. This led him to a sales position in Exeter working for massive clients securing opportunities for them, enabling growth and expansion. 

His success within many different industries led to his building his own business, where he could pass his skills on to his clients, enabling them to double their sales within a short time.

"I joined the SME Skills Academy as I could no longer sustain or give as much to my clients as I wanted to, SME Skills now gives me a lot more content, an excellent team to be a part of and so much more backing than I ever had before, opening me up to even more opportunities to help business owners just like you to double or even triple your sales because, at the end of the day, nothing within business is more important than sales, without it you will just have an expensive hobby! "

ABOUT THE HOSTS

Joel Stone

Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.   

Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.

Andy Rao

Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client's businesses, the industries they work in, and the different types of customers they need to reach.

CONTACT THE HOSTS

Website - https://www.codebreak.co.uk/

LinkedIn - https://www.linkedin.com/company/codebreak

Podcast Description

Breaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business.

So, if you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

In this episode, Joel sits down to speak with Ryan Proctor. Ryan shares his background as a coffee master before his big breakthrough came with Jamieson's Whisky to move full-time into videography. 

Joel and Ryan, both film lovers, reference many films as they discuss the power of video with a particular discussion about the best Rocky film. 

Ryan shares insights into the type of business owners he meets. Usually two types; the ones who want to be the hero of the story and the ones who want their customers to be the hero.

KEY TAKEAWAYS

• TikTok´s popularity demonstrates just how well people respond to videos.
• The pandemic forced people to appear on screen, so people are no longer self-conscious about appearing in videos.
• There is a sense of fun that you don’t get with Instagram.
• If you provide entertainment, your following will grow super-fast.
• Build a following and authority using fun, then slowly drip in the business stuff.
• Your business is not all about you. Your content must be client focused and give them what they need.
• Social media should be used to start conversations. Only when people reach your funnel can you start to sell to them.
• Money is a by-product of success. Helping people must be your priority. When it is, success follows.

BEST MOMENTS

‘Reels are your best chance of growing organically and getting engagement. ´

‘Instagram is putting its focus towards being a more video dominant platform.’

‘Using video as a tool for storytelling has been the most impactful thing.’

VALUABLE RESOURCES

The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/

Stay Hungry podcast series

Stay Hungry Bestselling Book

Marketing coaching: www.andyandjoel.com

Done-for-you marketing: www.codebreak.co.uk

If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

EPISODE RESOURCES

Email - ryanproctor@proctorproductions.co.uk

Instagram - https://www.instagram.com/ryanproctorproductions/

Facebook - https://www.facebook.com/ryanproctorproductions/

ABOUT THE GUEST

Through his company, Proctor Productions and collaborating with Martin Irvine Photography, Ryan helps fitness businesses grow their online presence through video content creation.   

Ryan has worked with some of the best FitPros in the business to generate content for them. An expert in utilising video to create value for your audience, Ryan has a deep understanding of the power of content to position and grow a business.

ABOUT THE HOSTS

Joel Stone

Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.   

Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.

Andy Rao

Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.

CONTACT THE HOSTS

Website - https://www.codebreak.co.uk/

LinkedIn - https://www.linkedin.com/company/codebreak

Podcast Description

Breaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business.

So, if you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

In this episode, Joel, and Andy talk about why journaling is important and how they have benefited from doing it themselves. They share how it has helped them in their personal and work lives to gain insight into what matters, focus, get more done and de-stress. All things anyone can benefit from too, simply by giving journaling a go.

KEY TAKEAWAYS

• Journaling might not work for everyone. But it is 100% worth giving it a go.
• Journaling is a fantastic way to cut through the noise. To identify what you need to do and stay on track when doing it.
• Look for and acknowledge your wins. Find three wins every day and write them down.
• Do your journaling early in the day. Take ownership of your morning.
• Make sure that you note down how you are feeling. That will help you to keep what happened during the day in context.
• If your primary goal is to earn more money, you will never be satisfied or happy.

BEST MOMENTS

‘Nothing woo woo here, we don’t do woo woo. ´

‘Until I journal, if I am honest, I didn’t know what my priorities were.’

‘Forcing yourself to sit down and write, forces you to think.’

VALUABLE RESOURCES

The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/

Stay Hungry podcast series

Stay Hungry Bestselling Book

Marketing coaching: www.andyandjoel.com

Done-for-you marketing: www.codebreak.co.uk

EPISODE RESOURCES

Eat That Frog by Brian Tracy - https://www.amazon.co.uk/Eat-That-Frog-Important-Things/dp/1444765426/

Break Point by Ollie Ollerton - https://www.amazon.co.uk/Break-Point-Dares-Hosts-Incredible/dp/1788703006/

Happy Sexy Millionaire by Steven Bartlett - https://www.amazon.co.uk/Happy-Sexy-Millionaire-Unexpected-Fulfilment/dp/B08666P6FK/

Mind Journal Pro - https://www.mindjournals.com/products/mindjournal-pro

If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

ABOUT THE HOSTS

Joel Stone

Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.   

Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.

Andy Rao

Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.

CONTACT THE HOSTS

Website - https://www.codebreak.co.uk/

LinkedIn - https://www.linkedin.com/company/codebreak

Podcast Description

Breaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business.

So, if you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

In this episode, Joel, and Andy sit down to discuss why the UK government’s advice to businesses to cut back on marketing and use that money to offer customers lower prices is bonkers. To the point where doing that could result in that company going under.

They share 5 major problems with that approach. Then, explain what you can do instead.

KEY TAKEAWAYS

• Marketing is an investment, not simply a cost.
• The people being squeezed by the cost-of-living crisis will not be the ones buying from the brands that spend a lot on marketing.
• It is estimated that about a third of businesses that went under during the last recession had cut their marketing.
• Stopping marketing dead turns your flow of customers off. It is better to retarget what you spend.
• Marketing is partly about creating a desire for your brand or product. When you don't do it, that desire evaporates.
• Marketing is about protecting your brand as well as about promotion.

BEST MOMENTS

‘I don’t think anyone can give me an example of where short-termism has worked. ´

‘There is a naivety there in terms of whoever´s come up with this campaign.’

‘Price is only a part of the conversation.’

VALUABLE RESOURCES

The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/

Stay Hungry podcast series

Stay Hungry Bestselling Book

Marketing coaching: www.andyandjoel.com

Done-for-you marketing: www.codebreak.co.uk

If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

ABOUT THE HOSTS

Joel Stone

Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.   

Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.

Andy Rao

Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.

CONTACT THE HOSTS

Website - https://www.codebreak.co.uk/

LinkedIn - https://www.linkedin.com/company/codebreak

Podcast Description

Breaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business.

So, if you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

In this episode, Joel sits down with Ben Knight who is the founder of The Trade Tribe, which simplifies and systemises trading to the point where even an extremely busy entrepreneur can find to do it successfully. Ben explains how he got started in business, going from being 50k in debt to owning his dream home and car. 

As well as explaining why and how he founded The Trade Tribe, before sharing examples of the experience his coaching clients have. Finding success by following his approach which is ideal for busy business owners because once set up, it typically takes 5 minutes a day to maintain.

KEY TAKEAWAYS

• It is possible to trade successfully, by setting things up so that you spend as little as 5 mins a day doing it.
• There is no need to settle for being the cog in the machine we are taught to be, from primary school.
• Your money does not go on holiday, get sick or need sleep. You can have it working for you 24/7 earning you more.
• Money does improve things. Having enough gives you choices. For example, you can offload all the things you don't like doing.
• Investing in yourself includes spending money on things that make your life easier e.g., getting a cleaner.
• Invest enough money to keep you interested. Most people won't pay enough attention to an investment if it is only £200.
• Never invest more than you cannot afford to lose.
• Tap into the power of compounding, by reinvesting most of what you make. 
• Much of the fear is generated by the media.
• Ben provides his clients with a checklist. Enabling them to quickly assess the suitability of a company for investment.
• Get a coach or mentor and learn from other people's mistakes
• As a business owner, you have assets you can leverage.

BEST MOMENTS

‘Your money will work harder for you than any human ever could.’

‘With five to ten grand I think you will see the sort of returns that would make a difference in life which is worth it.’

‘Either way, you pay.’

EPISODE RESOURCES 

Instagram - @joelstone13 and @andyrao72 to find out how to sign up for their Facebook ad webinar 

VALUABLE RESOURCES

The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/

Stay Hungry podcast series

Stay Hungry Bestselling Book

Marketing coaching: www.andyandjoel.com

Done-for-you marketing: www.codebreak.co.uk

EPISODE RESOURCES

Email: ben@thetradetribe.com

ABOUT THE GUEST

If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

The Trade Tribe’s mission is to make a real improvement to the financial future of individuals of all ages, from all different backgrounds, by teaching them the skills to take full control of their investments and their financial lives.

I take great pride in my ability to offer a place for people to learn and develop a skill set that will enable them to make more money and therefore have more freedom in their own lives, as well as the lives of their families. All while having fun and being part of a hugely supportive community.

My philosophy of keeping things as simple as they can be, coupled with your need to make your money work for you, is a recipe for success.

“Many perceive investing as a luxury. I believe it to be a necessity in your pursuit of freedom.”

ABOUT THE HOSTS

Joel Stone

Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.   

Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.

Andy Rao

Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.

CONTACT THE HOSTS

Website - https://www.codebreak.co.uk/

LinkedIn - https://www.linkedin.com/company/codebreak

Podcast Description

Breaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business.

So, if you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

It’s the 200th episode of the Stay Hungry Podcast, join Joel and Andy as they celebrate this achievement by talking all about the importance of vision! They explore why they have focused on marketing as a topic on the podcast, and discuss a range of topics including the role having a vision plays in guiding you in both your business and personal life; including the sacrifices and challenges this can pose. 

KEY TAKEAWAYS

• Having a vision is separate to a goal. It’s not about the destination but about the journey.
  
  
• Start your day with intent and write your non-negotiables; what do you want to get out of that day? People go round in circles because they have no vision to guide them.
  
  
• If you’re clear on your vision, then you can be clear about the things you shouldn’t and won’t be doing.
  
  
• If you start your business and you aren’t well connected, then traditional networking is a great way to get started and learn how to communicate and make connections in your industry
  
  
• No one likes feeling 'discomfort' and this is why people and businesses can give up too easily. You have to learn and have the bravery to push past this point of difficulty.
  
  
• You don’t learn your biggest lessons from your wins, they come from your losses. It’s ok to get it wrong and fail, what's important is what you take from it to grow and build success. 

• When looking to take on your first recruit, ask yourself two questions, what do you hate doing and what will make the ‘ship go faster’? That will tell you what position to hire for first.

• Never have more than two call to actions on your websites; it dilutes your message and confuses people.

• The hot pen technique is to simply imagine where you would ideally want to be in life in three years time, set a timer for 15 minutes and put that down on pen and paper. The only rule is the pen can’t leave the piece of paper!

• Helping people is a good thing to do but you have to take a step back sometimes and analyse if it is the right thing to do, for them, for you and for your family and business too.

• Covid and lockdowns allowed many people to re-evaluate their situations, Joel and Andy weren’t immune to this. It made them realise everything they had and what mattered to them and their families the most.

BEST MOMENTS

“Your vision can’t be right if it’s forcing you to do so much that you dislike”

“As a business owner, your personal vision and your business vision need to knit together”

“All forms of networking are always going to be important, but you’ve got to be selective with all of them”

“I used to have a real fear of failure and I taught myself there’s no such thing”

EPISODE RESOURCES

Instagram - @joelstone13 and @andyrao72 to find out how to sign up for their Facebook ad webinar

VALUABLE RESOURCES

The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/

Stay Hungry podcast series

Stay Hungry Bestselling Book

Marketing coaching: www.andyandjoel.com

Done-for-you marketing: www.codebreak.co.uk

If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

ABOUT THE HOSTS

Joel Stone

Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.  

Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.

Andy Rao

Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.

CONTACT THE HOSTS

Website - https://www.codebreak.co.uk/

LinkedIn - https://www.linkedin.com/company/codebreak

Podcast Description

Breaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business.

So, if you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

In this episode, Joel, and Andy talk about what their non-negotiables are and why they are so important to them. The difference that sticking to them makes to how they feel and perform.

They share some marketing non-negotiables you could set. Providing you with the insight you need to focus your attention on the right platforms and tasks.

KEY TAKEAWAYS

• Without non-negotiables you are letting external forces determine your day.
• With non-negotiables you are in firm control.
• Having non-negotiables for each area of your business is highly effective.
• Spend a specific hour of your day doing nothing else but marketing.
• Post something effective on social media every day.
• Reach out to a certain number of people each day. Have a specific goal in mind when you do.
• Reading your emails before completing your non-negotiables is usually not a good idea.
• Set daily, weekly, and monthly non-negotiables.
• Be realistic about how many non-negotiables you can set. You can only do so much.
• Getting started early is a good way to get stuff done. The morning is a good window for non-negotiables.
• Build breathers into your day to relax, feed your mind and support your body.

BEST MOMENTS

‘I think it is very good to start the day with some movement. ´

‘Email is one of the biggest killers, if not the biggest, killer of productivity.’

‘In terms of non-negotiables, there is no right or wrong. It is what works for you.’

EPISODE RESOURCES 

Instagram - @joelstone13 and @andyrao72 to find out how to sign up for their Facebook ad webinar

VALUABLE RESOURCES

The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/

Stay Hungry podcast series

Stay Hungry Bestselling Book

Marketing coaching: www.andyandjoel.com

Done-for-you marketing: www.codebreak.co.uk

If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

ABOUT THE HOSTS

Joel Stone

Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.   

Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.

Andy Rao

Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.

CONTACT THE HOSTS

Website - https://www.codebreak.co.uk/

LinkedIn - https://www.linkedin.com/company/codebreak

Podcast Description

Breaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business.

So, if you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

In this episode, Joel, and Andy explain what Top Gun can teach us about marketing. It may seem like a bit of a stretch, but once you have listened to the episode you will see that a film about an elite training centre for US Navy pilots is indeed a font of knowledge for any business owner.

KEY TAKEAWAYS

• You are never going to succeed on your own. You can only do so much.
• It is no good putting all of your eggs into one marketing basket.
• Don´t go too broad. Focus in on the person that will actually buy from you.
• Be careful that your default mindset is not negative.
• Get comfortable with the idea that some things are going to be hard.
• Sometimes going back to things that worked in the past is a good idea.

BEST MOMENTS

‘With marketing, you cannot rely on one component alone. ´

‘You need to be laser-targeted.’

EPISODE RESOURCES

Instagram - @joelstone13 and @andyrao72 to find out how to sign up for their Facebook ad webinar.

VALUABLE RESOURCES

The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/

Stay Hungry podcast series

Stay Hungry Bestselling Book

Marketing coaching: www.andyandjoel.com

Done-for-you marketing: www.codebreak.co.uk

If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

ABOUT THE HOSTS

Joel Stone

Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.   

Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.

Andy Rao

Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.

CONTACT THE HOSTS

Website - https://www.codebreak.co.uk/

LinkedIn - https://www.linkedin.com/company/codebreak

Podcast Description

Breaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business.

So, if you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

In this episode, Joel speaks to one of his coaches, Liam Walsh. He helps fitness coaches to focus on what they need to do to maximise their income. Enabling them to earn well without having to burn themselves out.

Liam explains what setting up two businesses taught him and how he applied those lessons to what he is doing now. He explains why you must not be afraid to speak up if something does not feel right, ask questions and be willing to push through tough times. As well as how having a plan and executing it consistently enabled him to go from zero clients to earning 13.5K a month, in under 5 months.

KEY TAKEAWAYS

• Everyone tends to jump from one thing to another, wasting energy by not following through.
• Be clear about what you want from your business. How it will benefit you and your family.
• When you start a business with someone be clear about what each of you wants from it and set boundaries.
• If you are in business and you think something is not right, speak up sooner rather than later. When you don´t everyone wastes lots of time and energy.
• Never be afraid to reinvest in yourself to get time back by outsourcing everything that you can.

BEST MOMENTS

‘Having a plan laid out…stops them going off on too many tangents and ultimately procrastinating. ´

‘I hate losing. But it´s OK to lose provided you learn from it.’

‘You´ve gotta lean into your discomfort, big-time.’

‘Everything in your business can be passed on (outsourced).’

VALUABLE RESOURCES

The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/

Stay Hungry podcast series

Stay Hungry Bestselling Book

Marketing coaching: www.andyandjoel.com

Done-for-you marketing: www.codebreak.co.uk

If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

ABOUT THE HOSTS

Joel Stone

Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.   

Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.

Andy Rao

Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.

CONTACT THE HOSTS

Website - https://www.codebreak.co.uk/

LinkedIn - https://www.linkedin.com/company/codebreak

Podcast Description

Breaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business.

So, if you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

In this episode, Joel speaks to Jean-Pierre De Villiers about how you can have the right mindset for success. Jean-Pierre explains how he went from living in poverty in South Africa to living like a rock star, in the UK, by the age of 23. A dream lifestyle that did not make him happy. A realisation that set him on the journey that has led to him becoming an inspirational life coach, author, and public speaker.

He and Joel discuss the role self-confidence, physical activity, appreciating what you have now,  and being true to your values have in creating the type of success that makes you truly happy. If you don´t want to continue to be one of the 78% of people who don´t like what they do for a living, listen to this episode, take action, and transform your life.

KEY TAKEAWAYS

• If your success is not in alignment with what matters to you, you are not likely to be happy.
• Create a life that is in alignment with your values.
• To get what you really want from life you need self-confidence. Without it, you won´t take risks.
• Self-confidence is a learnable skill.
• Playing is safe and settling, just makes you miserable. You owe it to yourself to go after what you really want.
• Physical activity energises you.
• Put yourself in an environment of improving yourself every single day.
• Enjoying and appreciating what you have now will vastly improve your happiness.
• Happiness is not a destination, it´s an experience.
• There are five easy things you can do to improve your happiness. Jean-Pierre shares them, in the podcast.
• Manage your energy to be inspiring.
• Don´t hide your true self. The more you are yourself the more things align in your life.

BEST MOMENTS

‘I love learning why we do what we do, how we can tap into our full potential, thrive under pressure, and sustain performing at our best. ´

‘When you do physical activity, it makes you feel amazing.’

‘We can create a life where actually we are in alignment with our values.’

‘Happiness is created by discipline. Not the other way around.’

VALUABLE RESOURCES

The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/

Stay Hungry podcast series

Stay Hungry Bestselling Book

Marketing coaching: www.andyandjoel.com

Done-for-you marketing: www.codebreak.co.uk

If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

EPISODE RESOURCES

Self Confidence by Jean-Pierre De Villers - https://www.amazon.co.uk/Self-Confidence-Jean-Pierre-Villiers-ebook/dp/B09ZHPNDRG

The Monk That Sold His Ferrari by Robin Sharma - https://www.amazon.co.uk/Monk-Who-Sold-His-Ferrari/dp/B072K6LM7T/

The Values Factor by Dr John De Martini- https://www.amazon.co.uk/Values-Factor-Creating-Inspired-Fulfilling/dp/B00W4UFU3G/

ABOUT THE HOSTS

Joel Stone

Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.

Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.

Andy Rao

Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.

CONTACT THE HOSTS

Website - https://www.codebreak.co.uk/

LinkedIn - https://www.linkedin.com/company/codebreak

Podcast Description

Breaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business.

So, if you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

In this episode, Joel, and Andy ask and answer the question – TikTok marketing yes, or no? 

With 13 million TikTok users in the UK, the eyeballs are there. But to benefit you have to be realistic and take the right approach. During the podcast, Joel and Andy explain what you need to do to crack the TikTok marketing code.

KEY TAKEAWAYS

• Regular TikTok users spend an average of 41 minutes a day on the platform.
• TikTok is in its infancy, so it is still easy to get exposure organically.
• If you are going to use TikTok, right now is the time to start. Why is explained in the podcast.
• To gain traction you will need to publish 3 or 4 videos a day.
• The cost of lead generation via TikTok is currently low.
• Don´t be put off if not many in your industry are doing it. Recognise it as an opportunity.
• The TikTok platform facilitates very deep targeting.
• You will be surprised by the range of people that can be reached by TikTok.
• There is no way the Chinese state is going to let TikTok fail. It is here to stay.

BEST MOMENTS

‘The number of TikTok users in the UK tops thirteen million, so the eyeballs are there. ´

‘If you are going to have a proper go at any social media channel, the opportunity is bigger with TikTok, right now.’

‘Ultimately, TikTok is not going away and … at the moment because the advertising costs are comparatively low.’

VALUABLE RESOURCES

Stay Hungry podcast series

Stay Hungry Bestselling Book

Marketing coaching: www.andyandjoel.com

Done-for-you marketing: www.codebreak.co.uk

If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

ABOUT THE HOSTS

Joel Stone

Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019. 

Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have been featured in Design Week, The Drum, and Social Media Today.

Andy Rao

Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.

CONTACT THE HOSTS

Website - https://www.codebreak.co.uk/

LinkedIn - https://www.linkedin.com/company/codebreak

Podcast Description

Breaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business.

So, if you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

In this episode, Joel, and Andy discuss why, right now, everyone is referring to virtually anything that does not fit in with their worldview and narrative as being toxic. They talk about how this over-sensitivity has come about, and the damage it can do to you and others.

They then share ways to stop yourself from getting sucked into looking at everything in that jaded way. Explaining how to keep things in balance. To see the world as it really is, yet still be ready to handle genuinely toxic situations and people, in a healthy way.

KEY TAKEAWAYS

• The word toxic means something that is extremely harmful or unpleasant, in a pervasive or insidious way. That is not how the word is being used now.
• When someone disagrees with us, their views are not automatically toxic.
• Thinking everything is toxic, closes your mind. Not being ready to listen to others is bad for business.
• When you think everything is toxic you become hyper-sensitive and scared to put your head above the parapet e.g., use social media to grow your business.
• You can't always avoid exposing yourself to toxicity, especially in business.
• Be ready to handle toxic situations you can't avoid in a healthy way.
• Choose when and how you put your head above the parapet.
• Take responsibility, if someone is upsetting you, challenge them or stay away from them.
• If life feels like a grind, seek out the people that lift you up.
• Look after yourself physically and mentally. It helps to make you more resilient.

BEST MOMENTS

‘My sensitivity to the situation was hindering me.’

‘If you are feeling like everything is toxic. No. 1 have a look at what you are surrounding yourself with.’

‘For business owners, it is not always possible to avoid what is deemed toxicity.’

VALUABLE RESOURCES

Stay Hungry podcast series

Stay Hungry Bestselling Book

Marketing coaching: www.andyandjoel.com

Done-for-you marketing: www.codebreak.co.uk

If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

EPISODE RESOURCES

Can´t Hurt Me by David Goggins - https://www.amazon.co.uk/Cant-Hurt-Me-Master-Your/dp/B07KKMM4JX/

ABOUT THE HOSTS

Joel Stone

Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.   

Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.

Andy Rao

Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.

CONTACT THE HOSTS

Website - https://www.codebreak.co.uk/

LinkedIn - https://www.linkedin.com/company/codebreak

Podcast Description

Breaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business.

So, if you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

In this episode, Joel sits down with Martin Irvine the owner and director of Martin Irvine Productions. They discuss the role images play in marketing and how to create ones that have an impact. Images that get noticed, are memorable and convert. Something Martin has been doing for the coaches and fitness leaders that make up the majority of his clients.

They discuss how businesses can still thrive in recession conditions by marketing hard, understanding their customers and being authentic. As well as talking about what it takes to be successful without becoming overwhelmed by your work life.

KEY TAKEAWAYS

• Some of the most successful businesses in the world have developed out of a recession.
• Businesses that scaled during CoVid filled the void and are still thriving.
• First impressions are important. Today, that means getting your social media right.
• Knowing your market is essential. It’s not enough to replicate what others are doing.
• The content you put out must be authentic, including your images.
• When you get your content and images right you get better quality leads.
• Outsourcing your image creation and marketing frees you up to generate far more income.
• Do you wash your own car? Or do you pay someone to do it? It makes sense to take the same approach with your business.
• Bring people who are better than you into your business. 
• Every successful person has people behind the scenes helping them.
• Test campaigns out long enough to know whether they work. People give up far too quickly.
• People know the difference between professional images and amateur ones, you can use that to your advantage.

BEST MOMENTS

‘When the market is down, those that market hardest position themselves as the first choice for when the market comes back. ´

‘Be authentic.’

‘I will take more from a challenge than I will allow a challenge to take from me.’

VALUABLE RESOURCES

Stay Hungry podcast series

Stay Hungry Bestselling Book

Marketing coaching: www.andyandjoel.com

Done-for-you marketing: www.codebreak.co.uk

If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

EPISODE RESOURCES

Facebook: https://business.facebook.com/MartinIrvinePhotography/

Website: https://martinirvinephotography.com/

ABOUT THE HOSTS

Joel Stone

Joel started his working life as a graphics designer. Pretty quickly he got bitten by the social media bug which showed him the power of marketing and set him on a new career path. In 2015, Joel co-founded Codebreak. A full-service marketing agency that has bought together media experts that specialise in providing the hospitality industry with design and promotional solutions. Branding and targeted marketing combined under one roof.

Andy Rao

Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.

CONTACT THE HOSTS

Website - https://www.codebreak.co.uk/

LinkedIn - https://www.linkedin.com/company/codebreak

Podcast Description

Breaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business.

So, if you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

In this episode, Joel, and Andy speak to Catherine Bell who is a bestselling author, and a teacher at one of the world’s top business schools, Queen´s University. She specialises in creating healthy corporate cultures. Catherine shares some of the key lessons she has learned, after decades of helping companies of all sizes and many types to transform their culture.

During the episode, she takes Joel and the listeners through an exercise that improves awareness and positivity. Catherine also touches on the role enneagram testing can play in helping leaders to understand themselves better and the impact they are having on the culture of their businesses.

KEY TAKEAWAYS

• Take time out every single day to practice mindfulness and root yourself in calmness.
• The most self-aware leaders are the most powerful.
• Our company cultures are built on our relationships with others. How you behave has a huge impact.
• Mindfulness is immensely powerful for leaders.
• The vast majority of us are disengaged. We are sleepwalking through our days.
• Pause every day to think about your focus and vision.
• Many businesses focus on their bottom line rather than on solving their business problems while benefiting their customers and others.
• Understand who you have to be to get to where you want to go.
• Take notice of what everyone on your team is doing and comment regularly on the positive things they are doing.
• Doing small positive things regularly throughout the day adds up to high levels of positive change.
• If you want to help others, you have to help yourself first.
• Leaders can suck the energy out or inject it into a room very quickly.

BEST MOMENTS

‘The majority of people are disengaged. ´

‘People support what they create.’

‘Greatness is a series of small acts….’

‘If we are going to solve the problems that are facing our planet, we have to ask – how much is enough.’

EPISODE RESOURCES

The Awakened Company by Catherine R Bell - https://www.amazon.co.uk/Awakened-Company-Catherine-R-Bell/dp/1897238797/

Website: https://awakenedcompany.com

YouTube: https://www.youtube.com/c/AwakenedCompany/featured

VALUABLE RESOURCES

Stay Hungry podcast series

Stay Hungry Bestselling Book

Marketing coaching: www.andyandjoel.com

Done-for-you marketing: www.codebreak.co.uk

If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

ABOUT THE HOSTS

Joel Stone

Joel started his working life as a graphics designer. Pretty quickly he got bitten by the social media bug which showed him the power of marketing and set him on a new career path. In 2015, Joel co-founded Codebreak. A full-service marketing agency that has bought together media experts that specialise in providing the hospitality industry with design and promotional solutions. Branding and targeted marketing combined under one roof.

Andy Rao

Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.

CONTACT THE HOSTS

Website - https://www.codebreak.co.uk/

LinkedIn - https://www.linkedin.com/company/codebreak

Podcast Description

Breaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business.

So, if you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

In this podcast, Joel sits down to talk with Joe DeMaria, CLO at Academy Builders Inc, and founder of Teach to Scale. He explains how he went from selling sweets at school (and getting caught doing it) to becoming a serial entrepreneur. One who has also had great success at transforming several languishing businesses.

He explains why so many firms never break through the $1.2 to $2 million mark and what can be done to stop that from happening. Joe also explains, in detail, how to sell more of the products or services that provide you with the highest profit margin and annually add more profitable products to what you have to offer.

KEY TAKEAWAYS

• Successful entrepreneurs provide a solution for what are usually very common problems.
• Too many people build businesses around what we are good at rather than around what customers want and need.
• Leveraging time only takes you so far. You cannot progress without strategic intent. 
• Don´t neglect market research. Use the data within your company to make informed decisions.
• Choose the right business method.
• Offer structure has a massive impact on cash flow and, therefore, success.
• Focus on selling your highest margin activities.
• Add a halo tier to your offer. Joe explains why and how.
• The foundations of your business are critical.
• Any business can scale by adding new product lines, every year.

BEST MOMENTS

‘A lot of entrepreneurship is about being responsive, not about being creative. ´

‘The problems the best companies in the world solve are the ones that are around us every day.’

‘Market research needs to be a part of everything we touch.’

‘Every business should have product lines, not products.’

VALUABLE RESOURCES

mailto:rob@mining-international.org

https://www.linkedin.com/in/rob-tyson-3a26a68/

http://www.mining-international.org

https://twitter.com/MiningConsult

https://www.facebook.com/MiningInternational.org

https://www.youtube.com/channel/UC69dGPS29lmakv-D7LWJg_Q?guided_help_flow=3

ABOUT THE GUEST

Joe got his start in the Internet space back in 2011. At the time, he was — in his own words — "broke, dumb, and successful at failing in business over and over again."

And then... a shift in mindset would occur.

After discovering and absorbing himself in the world of online marketing, he developed a burning desire to join the Genius Network. Years of study, trial & error, and business development would occur before he finally found himself part of the group and network. But this was only the beginning.

Something "crazy" happened.

After several unsuccessful attempts at developing an online course, a moment of brilliance would help Joe discover a new way to create and teach online courses that actually inspired action in people.

This idea became "Dynamic Ascension Training", an 80/20 teaching system that focuses on breaking down even the most complicated skill sets into simple digestible training programs.

Since its introduction, Joe has become one of the most sought-after course creation consultants on the planet -- having worked to create dozens of Dynamic Ascension Training Programs for high-end entrepreneurs, coaches, and consultants.

TeachToScale is an extension of all that Joe has learned through the years of developing courses, providing training, and working with clients.

ABOUT THE HOSTS

Joel Stone

Joel started his working life as a graphics designer. Pretty quickly he got bitten by the social media bug which showed him the power of marketing and set him on a new career path. In 2015, Joel co-founded Codebreak. A full-service marketing agency that has bought together media experts that specialize in providing the hospitality industry with design and promotional solutions. Branding and targeted marketing combined under one roof.

Andy Rao

Andy studied Psychology at university, which was his springboard into the world of marketing. He realized that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.

CONTACT THE HOSTS

Website - https://www.codebreak.co.uk/

LinkedIn - https://www.linkedin.com/company/codebreak

Podcast Description

Breaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business.

So, if you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tire kickers will. The Codebreak team is here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

This episode features Pierre Cassuto the Global Chief Growth Officer for Humanz. A company that makes influencer marketing safer and more effective for business owners, traders, and creators.

Pierre reveals what sex and lies have got to do with influencer marketing. In the process, talking about one of the biggest issues the industry has. He also provides a solution for that problem. One that any company can use to ensure that only ever employ genuine influencers. People who have reach, the trust of their audience and will deliver a significant sales uplift.

KEY TAKEAWAYS

• There are a lot of bandits operating in the field of influencer marketing. 
• It is not enough for an influencer to have lots of followers, likes, and comments. All of this can be falsified.
• It is possible to work out who the fake influencers are and avoid them. Pierre explains how during the episode.
• You need to understand whether the influencer is being followed by people that fit in with your aims and are doing so for the right reason.
• Accessing the right influencers (creators) in a space, provides a valuable insight into the minds of your target customers.
• The best influencers are creators. They will tailor your message and deliver it in an impactful way.
• Create real relationships with your influencers. It is a two-way street.
• Finding an influencer who would use your product or service even if they were not paid to promote it, is pure gold.
• Network to connect with creators and influencers.

BEST MOMENTS

‘Influencer marketing is a convergence of the creative world and the media world. ´

‘20% of all social media accounts are fake.’

‘Understand who your potential influencers are.’

‘Creators are today´s disruptive entrepreneurs.’

VALUABLE RESOURCES

Stay Hungry podcast series

Stay Hungry Bestselling Book

Marketing coaching: www.andyandjoel.com

Done-for-you marketing: www.codebreak.co.uk

EPISODE RESOURCES

Website: https://www.humanz.com/welcome-to-the-humanz-influencer-marketing-academy/

ABOUT THE GUEST

Pierre Cassuto is the global Chief Commercial Officer of Humanz, an AI-powered platform that makes influencer marketing accessible, rewarding, and transparent for marketers and creators. By offering better data, knowledge, and tools, all underpinned by science rather than opinions, the company is on a mission to improve the experience and success of running influencer campaigns for all parties involved. As the CCO for Humanz, Pierre also devotes his time and skills to the company's international expansion efforts.

Pierre started his career working for Ogilvy, a renowned global creative company, in its Paris and Johannesburg offices before being headhunted by multiple media companies to assist with their digital transformation. While working for these companies, Pierre also acted as a director for Zanews, an International Emmy award-winning satirical news show. He also designed, produced, and launched House of Cronies, an original political-based board game. Pierre graduated from the University of Cape Town with an MBA. He also serves on the Interactive Advertising Bureau Digital Influencer Marketing Committee.

Pierre is passionate about the creator economy and believes that creators are the true marketers of today and tomorrow. His reputation as a speaker and guest comes from his ability to vulgarize complicated concepts, making them relevant and easier to understand to a broader audience. He is well known for challenging preconceived notions and non-scientific opinions and overusing the expression “pardon my French.”

If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tire kickers will. The Codebreak team is here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

ABOUT THE HOSTS

Joel Stone

Joel started his working life as a graphics designer. Pretty quickly he got bitten by the social media bug which showed him the power of marketing and set him on a new career path. In 2015, Joel co-founded Codebreak. A full-service marketing agency that has bought together media experts that specialize in providing the hospitality industry with design and promotional solutions. Branding and targeted marketing combined under one roof.

Andy Rao

Andy studied Psychology at university, which was his springboard into the world of marketing. He realized that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.

CONTACT THE HOSTS

Website - https://www.codebreak.co.uk/

LinkedIn - https://www.linkedin.com/company/codebreak

Podcast Description

Breaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business.

So, if you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tire kickers will. The Codebreak team is here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

In this episode, Joel, and Andy explain what they mean by “Stay Hungry.” They share the origins of the phrase that encapsulates their approach to business and marketing. An approach that has bought them and their clients success.

KEY TAKEAWAYS

• Staying hungry keeps you keen, desperate to learn and maximise what you can do with your business.
• Once you learn the “stay hungry” philosophy you can apply it to all areas of your life.
• Successful people want to do more than the bare minimum.
• Aim to be better tomorrow than you are today. Joel and Andy share a simple technique you can use to be able to do that.
• Being a continuous learner is key to staying ahead of the competition.
• Listening to podcasts enables you to learn while you do other things.
• Luck is actually about seeking opportunity. You are only going to notice and recognize them if you are hungry enough to be actively looking for them.

BEST MOMENTS

‘If you want to be a business superstar, you've gotta want it.’

‘Staying hungry isn’t just about work ethic.’

‘You can easily outlearn most of your competition.’

VALUABLE RESOURCES

Stay Hungry podcast series

Stay Hungry Bestselling Book

Marketing coaching: www.andyandjoel.com

Done-for-you marketing: www.codebreak.co.uk

If you're fed up with wasting your time and money on marketing that doesn't generate inquiries and sales - hop on a Codebreak discovery call. 

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

EPISODE RESOURCES

Eat That Frog by Brian Tracy – https://www.amazon.co.uk/That-Frog-Great-Ways-Procrastinating/dp/162656941X/

The 5 am Club by Robin Sharma – https://www.amazon.co.uk/5AM-Club-Morning-Elevate-Life/dp/B07JV98GB7/

Happy Sexy Millionaire by Steven Bartlett - https://www.amazon.co.uk/Happy-Sexy-Millionaire-Unexpected-Fulfilment-ebook/dp/B0858YV8Z3/

ABOUT THE HOSTS

Joel Stone

Joel started his working life as a graphics designer. Pretty quickly he got bitten by the social media bug which showed him the power of marketing and set him on a new career path. In 2015, Joel co-founded Codebreak. A full-service marketing agency that has bought together media experts that specialise in providing the hospitality industry with design and promotional solutions. Branding and targeted marketing combined under one roof.

Andy Rao

Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.

CONTACT THE HOSTS

Website - https://www.codebreak.co.uk/

LinkedIn - https://www.linkedin.com/company/codebreak

Podcast Description

Breaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business.

So, if you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

In this episode, Joel, and Andy speak about how doing more of what you´re good at makes your marketing efforts far more effective. Using David Beckham and several other examples to help the audience to understand how to identify what they should be focusing on. 

They also explain why you cannot afford to rely on organic traffic and why you should be backing your successful ads. Rather than doing what a lot of business owners do and trying to boost (fix) the ads that did not do as well. They also discuss the pros and cons of LinkedIn and Facebook ads. 

KEY TAKEAWAYS

• If you are good at 40% of your job. Double down on doing those things.
• You can and should be employing people to do the things you are not good at.
• Specialists always do better than generalists.
• Generalists are OK at everything. All areas of your business need excellence, not just OK.
• All business owners want to be good at everything. But nobody can do that.
• Don´t dilute your efforts e.g., you can´t be across all social media platforms. Focus on the two that bring in the most paying customers.
• Tap into the power of automation to help you to do more of what you are good at.

BEST MOMENTS

‘We live in a world of generalists. ´

‘Put your focus in the right place, don´t let your ego decide what you work on.’

‘Properly focus on those income-generating tasks.’

VALUABLE RESOURCES

Stay Hungry podcast series

Stay Hungry Bestselling Book

Marketing coaching: www.andyandjoel.com

Done-for-you marketing: www.codebreak.co.uk

If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team is here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

ABOUT THE HOSTS

Joel Stone

Joel started his working life as a graphics designer. Pretty quickly he got bitten by the social media bug which showed him the power of marketing and set him on a new career path. In 2015, Joel co-founded Codebreak. A full-service marketing agency that has bought together media experts that specialise in providing the hospitality industry with design and promotional solutions. Branding and targeted marketing combined under one roof.

Andy Rao

Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.

CONTACT THE HOSTS

Website - https://www.codebreak.co.uk/

LinkedIn - https://www.linkedin.com/company/codebreak

Podcast Description

Breaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business.

So, if you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team is here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/