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    SuccessCast with Scott Deming

    Welcome to SuccessCast - the business program dedicated to helping entrepreneurs, business owners, business leaders, managers, sales people and anyone with the desire to take their company, job or career to the next level. SuccessCast – moving your needle from success…to sustainable success, with proven processes and well-guarded secrets from some of the greatest business minds on the planet. Your SuccessCast host is Scott Deming - international speaker, trainer, consultant, author, and a leading authority on branding, marketing, customer service, sales and all things business.
    enScott Deming19 Episodes

    Episodes (19)

    Patrick Lange - How to Profitably Sell Your Business

    Patrick Lange - How to Profitably Sell Your Business

    In this episode, Business Modifaction Group owner, Patrick Lange discusses in great detail, what someone needs to consider and how they need to plan, if they're thinking of selling their business. If you're a business owner, this is a must hear episode! Even if you're not thinking about selling your company, this is pure gold, because one day - you just might. 

    Dave McKean Podcast

    Dave McKean Podcast

    Dave McKean is President and CEO of Sherpa Chai, the amazing Nepali black tea company. Dave's background is diverse, from an executive position at Discovery channel, to launching his own hugely successful software company to leading Sherpa Chai to new heights. Listen to Dave discuss his processes and leadership skills, and how he helped Sherpa Chai hit record sales, even during the pandemic. Dave McKean's passion for his work and his company shine through in this wonderful podcast.

    Dr. Terri Levine - The Conversion Equation

    Dr. Terri Levine - The Conversion Equation

    Business owners have a new resource to help generate highly profitable leads in today's fast-paced business environment. We are chatting with Dr. Terri Levine, best-selling author and Heart-repreneur. Dr. Levine discusses her process for creating meaningful business relationships and true, lasting success. Her new book "The Conversion Equation: A Proven Formula to Attract High-Level Prospects, Close More Sales and Increase Your Profitability" has the formula and is now available. Listen now and learn how to create massive success for your business!

    Brian R. Johnson Podcast

    Brian R. Johnson Podcast

    Brian Johnson is a Texas-based advertising strategist, brand architect and e-commerce geek. He has served as a leader in online advertising and conversion rate strategy for nearly two decades. A trusted partner to tens of thousands of brands across the globe, Brian’s work has earned him a reputation as a disruptive force in a world brimming with new and interesting challenges.

    Through his advertising agency, CANOPY Management, as well as his highly successful Amazon ad consultancy Amazon PPC Troubleshooting, Brian has helped companies dramatically improve their bottom lines with his peerless expertise in e-commerce, and how to connect new customers by responsibly leveraging the latest advertising practices and theories in new and exciting ways. His expertise is used widely by thousands of marketing teams in his software and unique training courses, and the results his products and services deliver continue to put him in high demand with companies both large and small around the world.

    Charlotte Purvis Podcast

    Charlotte Purvis Podcast

     

    Charlotte Purvis is a consultant, trainer, coach, speaker and author of the new book THE CUSTOMER SERVICE FORMULA - How to communicate with your customers and boost your customer service brand.

    Charlotte describes part of her process as the Three Fs - FRIENDLY + FORMAL + FOCUSED. It's simple, yet profound and Charlotte goes into detail how this simple formula can change your customer service brand!

    Listen Now!

     

    Episode 13 Mark Eason Interview

    Episode 13 Mark Eason Interview

    Mark Eason, CEO of the national restaurant chain Firebirds talks about the business side, the people side and the community side of Firebirds. He discusses what it takes to run an evolving, growing business in the highly competitive restaurant industry. This podcast offers great ideas and fresh nuggets for anyone in a leadership position, no matter what your industry is.

    Episode #12 - Barefoot Wine Founders and NY Times Best Selling Authors

    Episode #12 - Barefoot Wine Founders and NY Times Best Selling Authors

    Co-Founders Michael Houlihan & Bonnie Harvey tell their Barefoot Story in a most exciting and compelling way and discuss their innovative new program "Business Audio Theater." Michael and Bonnie discuss how they turned their Barefoot Spirit story into a very unique audio book. In fact, The Audiobook Publishers Association announced today that The Barefoot Spirit Audiobook is a Finalist for the 2020 Business/Personal Development Audiobook of the Year Award. The original paperback version of The Barefoot Spirit, How Hardship, Hustle, and Heart Built America's #1 Wine Brand was a New York Times Bestseller and chronicles the humble beginnings of the now ubiquitous Barefoot Wine brand. 

    It's an Amazing Audio Book! Get your FREE Chapter Here!

    Listen now to The Barefoot Story and learn how you can turn your business legacy into Audio Theater!

    Episode #11 - John Hartmann Interview

    Episode #11 - John Hartmann Interview

    True Value President and CEO, John Hartmann discusses his vision and process for taking the famous do-it-yourself hardware store chain successfully into the future. The retail landscape is in a constant state of change and disruption. Independent hardware stores much accept that change is inevitable, but be willing to be disruptive and change themselves. Mr. Hartmann discusses how he is using innovation, communication and rock solid relationships to stay ahead of the retail evolution and create a sustainable and profitable environment for his retail customers. 

    Episode #9 The Innovation Formula

    Episode #9 The Innovation Formula

    In order to stay relevant, meaningful and effective in today’s overcrowded and highly competitive market, you must be willing to innovate. But what exactly does “innovate” mean? And, how do we go about innovating? What’s the formula?

    Many books and articles have been written on the subject of innovation. There are people throughout history who seem to have a knack for innovation. They seem to hit the market at precisely the correct time with their new idea or invention. They are the creative ones who have all the great ideas. But, is it really perfect timing and creativity, or did these innovators understand their business, the market, the customer and the needs of humanity more than the average person?

    If you truly want to innovate, this is a very good place to start! Welcome to SuccessCast and "The Innovation Formula."

    Episode #7 Perceptual Reality

    Episode #7 Perceptual Reality

    One of the "realities" I've discovered through the years of business ownership, consulting and speaking, is that the customer rarely sees you as YOU see you. This is known as "Perceptual Reality." In his book Magical Worlds of the Wizard of Ads, Roy H. Williams defines Perceptual Reality as our imagination. We spend a great deal of time there, and while there, we create ideas and perceptions of ourselves that simply are not true or real. We begin to think we're better than we are and we are convinced our service is better than it actually is.

    Listen to this eye-opening podcast and learn to reaquaint yourself with your real self, by putting yourself in your customers shoes and looking at yourself from their perspective. You'll be amazed and very pleased at the solutions you come up with to create a better culture and a better you.

    This is a business podcast for leaders, salespeople, managers, and anyone who wants to create a sustainably successful brand.

    Episode #6 A Leadership Tutorial - The Howard Schmidt Interview

    Episode #6 A Leadership Tutorial - The Howard Schmidt Interview

    Howard Schmidt is a seasoned, talented and highly successful leader, with record-breaking numbers year after year to prove his processes and leadership skills lead to success.  As Vice President and General Manager of Advanced Distributor Products, a division of Lennox International, Inc., Howard Schmidt has created a "Customer Intimacy" culture in a company that manufactures evaporator coils for cooling systems.  ADP stands apart and alone in a manufacturing world that is extremely process, commodity, cost and bottom-line driven.  They stand alone because Howard is driven by two things - innovation and relationships.  He creates solutions for those who work for him and for those who buy from him.  He doesn't believe he makes stuff and sells it.  He believes in his heart that he creates success and wealth for those around him, through his passion for innovation and his love of people. 

    Listen to this tutorial on leadership skills and techniques and bring your leadership skills to a whole new level.  This is a gem and it's only here on Successcast!

    Episode #5 Cult Branding

    Episode #5 Cult Branding

    In this episode of SuccessCast, Scott Deming discusses the definition of "Cult Branding" and also the importance of understanding the process for creating your personal and professional "Cult Brand." Listen to a live presentation as Scott takes his audience through the simple, yet critical steps for creating that emotional connection, necessary for creating your sustainable cult brand. Enjoy!

    Episode #4 - Michael Spremulli Interview

    Episode #4 - Michael Spremulli Interview

    This podcast is a MUST for anyone in the position of hiring new employees. Whether you're an HR professional, or you run your own company, hiring is a constant, but hiring correctly is a science. Corporate personality profiler Michael Spremulli profiles job applicants much like an FBI profiler would. He is able to predict with pin-point accuracy the probability of an applicant being successful in the position they are applying for. Listen and learn the secrets to hiring and retaining top performers. Discover what the "Pink Elephant" is and why you need to get rid of it. What's the anatomy of a top performer? All this and so much more! Listen and enjoy.

    Episode #3 - Kate Carr Interview

    Episode #3 - Kate Carr Interview

    This episode of SuccessCast interviews very special guest Kate Carr, President and CEO of SafeKids Worldwide.  Ms. Carr has nearly forty years of political and not-for-profit experience, and she discusses the challenges, similarities and differences between running a political campaign and running a global foundation.  From branding to fundraising to leading and inspiring staff members, Ms. Carr's advice and processes are truly priceless.  You don't have to work in politics or not-for-profit to learn from this podcast.  No matter where you work and what you do, you won't want to miss this wonderful interview with one of the brightest minds in the political and not-for-profit arena.

    Episode #2 What is Branding and What Do You Sell?

    Episode #2 What is Branding and What Do You Sell?

    This week's broadcast is two-part.  First, we ask the question - "What is Branding?"  Then, we ask "Who are you and what do you sell?"  Listen as we cover the most misunderstood topic in all of business - Branding!  We'll define what it is, what it isn't and how you can create the most powerful, cult-like brand in your industry.  Then, we'll discover what you truly sell.  Scott Deming will introduce these topics, cover them briefly, then play a fifteen minute keynote presentation in front of a live audience.  This is an episode you'll want to listen to again and again!

    Episode #1 The Dennis Mehiel Interview - Leading with Values, Being Fair and Making Money

    Episode #1 The Dennis Mehiel Interview - Leading with Values, Being Fair and Making Money

    This is our very first podcast! It's the birth of what will soon prove to be one of the most informative, valuable and important business shows on the internet. SuccessCast is dedicated to helping business people at all levels move their needle from success to sustainable success, by having discussions with some of the brightest, most successful people in business.

    And I couldn't think of a better way to kick off the new programming than to talk with one of the smartest and most successful business people I know. His name is Dennis Mehiel. Dennis has been in and around the packaging business for most of his adult life and even a bit before that. In fact, he and his family have been manufacturing paper goods for both industrial and consumer use for nearly fifty years. Most recently, Dennis was the CEO of US Corrugated, Inc., a $600 million corrugated packaging business, which employed 1800 people and operated 25 factories in 15 states.

    Dennis is currently the CEO of US Display Group, a manufacturer and marketer of temporary point of purchase merchandising displays for the retail environment, and he also provides strategic consulting services to a select number of startups and small businesses.

    Dennis will share his secrets and processes for: Great Leadership Skills; Employee Happiness; Vendor Relationships; Total Team Loyalty; Selling Strategies; Shareholder, Customer and Employee Synchronization; Shared Values; and The Importance of Philanthropy.