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    SUCCESSFUL NETWORKING MOMS- Online Marketing Tips, Mompreneurs, MLM, Direct Selling, Network Marketing, Social Selling, Facebook Groups

    Do you feel like you’ve tried every social media script, trick, or hack to grow an online social selling business with no luck? Have you been doing everything your upline tells you, but still feel like you’re “missing something?” How many google searches have you done trying to figure out that “something?” No shame here, promise! ;-) I want you to pause… take a deep breath, mama! It’s time to stop hustling every day and starting from zero every month. Hey, I’m Shelley! I’m a marketing coach and mother of two that knows what it’s like trying to figure out all the moving pieces of an online business. After a 10 year career in advertising and sales, I started a new adventure as an online entrepreneur… but immediately became overwhelmed trying to do #allthethings. Cutting through the noise and creating an intentional marketing plan allowed me to FINALLY start working smarter, not harder and actually enjoy the mompreneur journey… and you can, too! On this podcast, you’ll learn how to stand out online and create a community marketing system that generates sales and recruiting leads 24/7. Absolutely NO get-rich-quick promises here; we’re putting the REAL marketing back in network marketing. If you’re ready to: - Reach more people with your message - Lead others from a place of service - Run a profitable online business that works around your life as a mom - Automate your business to save time, without losing your personal touch - And do it ALL using a clear, simple, step-by-step system Then you're in the right place, friend. Let’s dive in! The Successful Networking Moms Facebook community ---> www.facebook.com/groups/successfulnetworkingmoms Want to work with me? Let's do it ---> www.shelleyhoffman.com
    en91 Episodes

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    Episodes (91)

    092// Do You Actually Need SEO for Your Online Business? The Quick "Why and How" to Getting Your Content Found By More of the Right People.

    092// Do You Actually Need SEO for Your Online Business? The Quick "Why and How" to Getting Your Content Found By More of the Right People.

    SEO = Search Engine Optimization and that may sound totally scary and overwhelming!  Do you even need to worry about SEO as a mompreneur?  

    While this strategy should be a part of your overall marketing toolkit, there are a few things to know first and best practices you'll want to learn, and that's what we are discussing in this episode.  

    We also take a quick look at my own personal website stats and see how SEO helps my content be found by my perfect audience-- this will work for your content, too!  

    Finally, I've got some super simple tips for using search engines to your advantage so you can spread your message and your products to a broader audience online.

     

     

    FREE Successful Networking Moms Facebook Community  CLICK TO JOIN

    Group Growth Blueprint CLICK HERE TO CHECK IT OUT

    090// Stressing Over Creating Content? The #1 Shift That Helped Me Get More Visible on Social Media with LESS Effort

    090// Stressing Over Creating Content? The #1 Shift That Helped Me Get More Visible on Social Media with LESS Effort

    Content is important to your online business, but if you find yourself stressed out or overwhelmed with the time and energy it takes to constantly be creating this content... listen up!

    I've got one shift for you that will change the way you think about creating content for your network marketing or online business.  AND this one thing will help you stay visible to your audience with less effort, less time, and LESS stress.

    The pressure of creating the right kind of posts was daunting for me, but this tip changed everything, and I hope it does for you, too, mama!

     

    Free Facebook Community CLICK HERE

    Group Growth Blueprint CLICK HERE

     

    089// You CAN Take a Break and Still Have a Successful Business!

    089// You CAN Take a Break and Still Have a Successful Business!

    If you feel like you constantly to be hustling to keep your business running, listen to this episode!

     

    After a couple months long break, I'm back to talk about motherhood and business and how to use online marketing to create a business and LIFE that you enjoy.  Sharing my heart with y'all today, along with a few upcoming updates to the podcast!

     

    Group Growth Blueprint CLICK HERE

    Successful Networking Moms FB Group CLICK HERE

    088// How to Explode Your Business this Summer! *FLASH SALE DETAILS*

    088// How to Explode Your Business this Summer! *FLASH SALE DETAILS*

    The summer is coming and instead of a season that you may experience a slow down in your business, you can experience major growth!!

    I'm showing you how to get the entire framework for your online business in today's SUPRISE episode. 

    Annnnddd... it's a good one because I share details about the limited time FLASH SALE going on right now.  You won't want to miss this, promise!

    087// How to Avoid Disappointment in Your Business: 2 Things That Are Stopping You From Feeling Accomplished and Fulfilled and How to Overcome Them

    087// How to Avoid Disappointment in Your Business: 2 Things That Are Stopping You From Feeling Accomplished and Fulfilled and How to Overcome Them

    Ever feel disappointed with your network marketing business?  Feel like you're not where you thought you would be or that you aren't seeing growth as fast as you had hoped?

    I think every entrepreneru at one point or another has felt this way.  I know I have! That's why it's important to talk about what causes this feeling of disappointment and how to avoid it as much as possible.  

    There are two major things that lead to feeling unfulfilled, let down, and overall bummed out in business- and we're chatting about how to overcome them in this episode.

    You can experience joy and accomplishment as a mompreneur, and that's my sincere hope for you!  Let's get started.

    086// The Mompreneur Checklist Part 2: Everything You Need to Know About Getting More Out of Your Marketing Using a Facebook Group

    086// The Mompreneur Checklist Part 2: Everything You Need to Know About Getting More Out of Your Marketing Using a Facebook Group

    Part two is coming at 'ya!  Here's everything you need to know about getting more out of your online marketing.

    A majority of you said you'd love to get MORE out of your Facebook group. More members, more engagement, more sales,...  I had the same questions when I first started my group about two years ago.  After 6-12 months of slow growth, I finally figured out what my group needed and what my community wanted... it doubled the membership and exploded the engagement!  That same strategy is what we are talking about in this episode.  Let's get started.

    085// The Mompreneur Checklist Part 1: How to Start Your Online Community, Start Getting Leads, and Start Your Business on a Solid Foundation

    085// The Mompreneur Checklist Part 1: How to Start Your Online Community, Start Getting Leads, and Start Your Business on a Solid Foundation

    Get your notebook ready, I've got you a checklist with everything you need to start your group, mama!  After chatting with mamas in the Successful Networking Moms community, a lot of you were interested in starting a Facebook community but didn't know where to get started or how to set up an online community the right way.

    Good news-- perfection is NOT necessary when it comes to online marketing.  There are some steps you can take, though, to get started strong and start growing your audience right away.

    Mompreneurs, work from home moms, side hustlers, and network marketers, get ready to stop thinking about starting a group and actually DO IT!

    Additional episode mentioned: 061// Picking a Profitable Niche-- Listen Here

    084// One Year After Deleting Instagram: How Has It Affected My Online Business as a Mompreneur?

    084// One Year After Deleting Instagram: How Has It Affected My Online Business as a Mompreneur?
    What started as a detox is now one year IG-free! But, I run an online business... How has being off the platform affected my growth?  What do my sales and numbers look like one year later?  Would I consider marketing there again?  

    That's what we are discussing in this episode.  I'm giving you a peek into what has happened with my business as a mompreneur and what social media platforms have been most effective for me.  If you're using social media to grow your network marketing, direct sales, or mlm business, then you gotta hear this one!

    083// How I Use Email Marketing to Make Sales: Why It's Still Essential and How to Get the Most Out of Your Email List With the Least Amount of Time and Effort

    083// How I Use Email Marketing to Make Sales: Why It's Still Essential and How to Get the Most Out of Your Email List With the Least Amount of Time and Effort
    Today we're talking all about email!  YES, you need an email list.  It's an amazing return on investment, takes very little time, can be completely automated, and is one of the top ways I make sales in my own online business.  

    If you think email marketing is going away, think again.  People have actually become MORE engaged with email in the last two years.  It's a tool you need in your toolbox asap.

    In this episode I am breaking down why email marketing works, how to get the most out of your email list in the least amount of time, how to grow that list, and more.

    I'm even giving you some stats from my own email list to help you see just how powerful this resource can be for you as a mompreneur.  And let's keep the conversation going.  Drop me a line in the FB group and let me know if you have an email list, need to re-engage yours, or want to start one.

    082// The S.M.A.R.T. Method For Growing a Work From Home Business. This 5-Step System Will Set You Up For Major Success!

    082// The S.M.A.R.T. Method For Growing a Work From Home Business. This 5-Step System Will Set You Up For Major Success!
    I get it!  You're over here raising babies and kiddos, running a house, doing all the things, and in the mix... also growing a BUSINESS online. To do all of these things well (read: not go completely crazy) you have to learn to SMART.

    I've developed the S.M.A.R.T. method for marketing your business online.  It doesn't take hours a day.  It doesn't even require you to be on social media all the time.  

    There are five steps in the SMART method, and I'm revealing all five for you in this episode.  

    It's the exact system that I use to make sales online and that I teach my students as well.

    These five steps will set you up for major success in your network marketing, mlm, direct sales business!

    081// Overwhelmed in Your Work From Home Business? Help is Closer Thank You Think! How Outsourcing Can Be A Huge Blessing in Your Network Marketing Business with Guest Expert Ashley Artley

    081// Overwhelmed in Your Work From Home Business? Help is Closer Thank You Think! How Outsourcing Can Be A Huge Blessing in Your Network Marketing Business with Guest Expert Ashley Artley

    Hustle, burnout, and overwhelm, oh my!  If any of these words describe how you feel in your business right now, then our guest expert, Ashley Artley, is here to help.  

    Ashley is a VA (virtual assistant) and helps mompreneurs just like you.  A VA can help with many tasks in your business, including social media management, content creation and scheduling, email marketing, and more!  

    I couldn't run the Successful Networking Moms community, my social media accounts, and the podcast without support. And it may be just the kind of support you need, too, mama.

    We chat about what tasks a VA can handle for you, how to get started when hiring a VA, and more in today's episode!

    080// Experiencing Mom Guilt: The Best Advice I've Received About Balancing Work and Motherhood

    080// Experiencing Mom Guilt: The Best Advice I've Received About Balancing Work and Motherhood
    For the mama who is in a season of building a business, but feeling so very guilty about the time it seems to be taking from her family, and her little ones in particular...

    I see you.  I was you.  I want to encourage you today with this episode.

    It can seem like a lot balancing #momlife with also becoming an entrepreneur.  Oh boy, do I get it! 

    You want to be a present mother and also a successful businesswoman in your own right.  You wonder if it's actually possible to have both?!

    When I asked myself this same exact question, I received some of the best advice I've been given to this day... and I'm sharing it with you now.

    079// What It Takes To Be A Leader: Do You Have "It"?

    079// What It Takes To Be A Leader: Do You Have "It"?

    Do you have 'IT'?

    Do you really have what it takes to hit that rank you've been striving for, to become a top 1% leader in your company, to build a downline in your network marketing business, and to inspire others along the way?

    I believe the answer is YES, you do.  That's because I know leaders aren't born, they are made. 

    In this candid episode, I'm sharing with you how I transitioned from insecure, unsure, and doubting if I had what it took to sell and be a leader to sales and marketing mentor helping others moms in business.  I hope you'll join me!

    078// How to Build Relationships Online: the 100% No-Spam Way to Use Online Marketing to Grow Your Work From Home Business

    078// How to Build Relationships Online: the 100% No-Spam Way to Use Online Marketing to Grow Your Work From Home Business
    You've probably heard from the day you started your business that network marketing is a relationship business, right?  And that's true. Network marketing at its core is based on building relationships.

    But what if though, you don't want to build a business based on recruiting friends and family or selling to neighbors and coworkers? What if the vision for your work from home business is passive, recurring revenue that's built online?

    Do the two go together? Well, the answer is absolutely. Mastering the skill of building relationship online is crucial to success, and I'll show you how to do it in this episode.  And spoiler alert-- it's not cold messaging or spamming people.

    077// Is Your Group Helping You Make Sales? 3 Helpful Facebook Group Features You Probably Aren't Using, But Should Be!

    077// Is Your Group Helping You Make Sales? 3 Helpful Facebook Group Features You Probably Aren't Using, But Should Be!

    Let's talk Facebook and how to get the MOST out of your time and energy spent in groups.  

    You know I'm a fan of building a business online.  I'm also an advocate for working smarter, not harder!  That's why I'm sharing these tips with you today.

    There are three features that I love and use all the time to grow my community, share with my audience, and nurture leads and prospects within my community... and I know you'll benefit from these features, too!  Some of these are brand new and just recently introduced, so if you arent' using them yet, now's your chance to start!

    You ready? Let's do it.

     

    076// What If Social Media Goes Away?! How to Future Proof Your Business To Always Be Successful

    076// What If Social Media Goes Away?! How to Future Proof Your Business To Always Be Successful

    Are you concerned that "putting all your eggs in one basket" is a bad idea?

    What if you build a successful business on social media and then everything changes?!

    Have you wondered if it's better to show up on multiple platforms instead of relying on one source of traffic?

    Many people may tell you to diversify your marketing efforts, but I believe that's not always the best bet. 

    In this episode, I'll share with you how to future-proof your business so that even if everthing changed tomorrow, you'd still be able to stay profitable.

    With a healthy dose of encouragement and also some professional perspective, you can feel confident about going 100% "all in" with your growth strategy.  Let's go!

    075// Stop Faking It Til You Make It. Get Ready to Explode Your Confidence, Mama! How to Serve and Sell Confidently in Your Business with Tiffany Wynn

    075// Stop Faking It Til You Make It. Get Ready to Explode Your Confidence, Mama! How to Serve and Sell Confidently in Your Business with Tiffany Wynn

    Do you wish you had the confidence to show up authentically and unapologetically in your work from home business?  Do you want to cultivate the kind of confidence that magnetizes your audience to you and allows you to serve and sell with conviction?  This is for you-- In today's episode, we are joined by Tiffany Wynn, host of the Cash in on Confidence podcast, and she has an amazing message to share!

    Tiffany is a wife, girl mom and reformed people pleaser who built a multiple 6-figure network marketing empire and coaching business by capitalizing on one thing…confidence.

    Tiffany claimed her ambition and instead of letting her business overwork her, she took her biggest limiting beliefs and made them her superpower to create a life and business that went from striving to thriving. She created Soul Systems™️ and strategies that connected to her soul goals so she could ditch the hustle and grind for grit and grace and build a business that not only filled her bank account but her heart, soul and purpose too.

    You will gain such value by hearing from her, so grab a drink and let's go!

    074// Supply and Demand: Making People Want What You’re Selling! If You Have a Product, Promotion or Incentive You Want People to Buy NOW, This Is For You

    074// Supply and Demand: Making People Want What You’re Selling! If You Have a Product, Promotion or Incentive You Want People to Buy NOW, This Is For You

    You've probably heard of the principle of supply and demand.  Wish you could figure out how to make everyone WANT what you're selling?  That's what we're diving into today.

    Want to strike the perfect balance of limited supply and high demand.!  In this episode, I'm sharing a story with you and some principles to create demand for your products now.

    If your company is product based, I'm talking straight to you, mama.  If you have a new product, a limited edition release, a sale, an incentive, or a special promotion, this is the perfect time to take a listen!

    073// Becoming Bingeable: Here Are the 3 Things You Need to Turn Followers Into Fans, Customers, & Team Members

    073// Becoming Bingeable: Here Are the 3 Things You Need to Turn Followers Into Fans, Customers, & Team Members

    You know those influencers, celebs, business mentors, or online personalities that you feel like you KNOW, even though you've never met? Do you consume all their posts and dive into all their content? Yes, that could be YOU, mama.

    In this episode, I'm sharing three ways to become "bingeable" to your ideal audience. It's important to create this type of content for your followers or leads so that you can leverage your content and begin to work smarter, not harder (and you know I'm all about that)!

    This episode is definitely for you if you are wondering "how do I turn followers into customers or team members?" Here we go!

    072// Are you Addicted to Social Media? Here's How to Know if it's Time for a Detox and Reset!

    072// Are you Addicted to Social Media? Here's How to Know if it's Time for a Detox and Reset!

    Does it feel like you HAVE to be on social media all the time if you want to grow your work from home business? Are you noticing that you spend way more time than you anticipated working on your phone each day? Do you ever wish you could just take a break from social, but are afraid that your network marketing business will suffer?

    I felt exactly like this. I came face to face with the reality that I had an unhealthy relationship with social media and I needed a detox. After listening to this episode, you'll be able to determine if it's time for a reset for you as well, learn how your business can still be just as (if not more!!) successful when you spend less time on social apps, AND get some practical tips on setting healthy boundaries in your personal and work life.

    I've been here, and there's FREEDOM on the other side when you get a clear perspective on the role social media needs to play in your business.

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