Law Smith, Fractional CMO, Stand Up Comedian, Sweat Equity Host, and President of Tocobaga Agency & Advisory 0:00
sweat equity podcast, the number one comedy meets entrepreneurship. I love money podcast in the world. We're the number one comedy business podcast in the world. You know that? Yeah.
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Law Smith, Fractional CMO, Stand Up Comedian, Sweat Equity Host, and President of Tocobaga Agency & Advisory 0:14
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Law Smith, Fractional CMO, Stand Up Comedian, Sweat Equity Host, and President of Tocobaga Agency & Advisory 0:30
If they could posit this is on demand radio, baby. This episode is sponsored by Squarespace all in one website builder for your E commerce or brand. Three want to have a little personal blog link to a discount Polka power. If you hear me in this episode's description, along with our other three sponsors, call rail Do you want call tracking? Yes on your website, you want to record all the calls from click to call on your website? You want to have some analytics about a call swap numbers. Ooh, sexy. Hit up the link in this episode description big ly sales it's a you're gonna pigley sales.com or you can hit the promo code you get the hook up it says via law in the URL you can even see this from me personally. It's a CRM plus marketing outreach email SMS phone pay as you go I don't know anybody else cheaper per sin than Bigley sales you're spending a lot never seen so much spit I don't you getting old man look at my old man Sam Rothstein glasses succotash from from casino only pick the winners and lastly LinkedIn premium get two months free from your boys at sweat equity podcasts. We'll put a link in this episode description. Let's get it going. It's called sweat equity
listening to the sweat equity podcast. Alright, yeah, whenever you want to go. I can keep talking about bowls if you want.
Law Smith, Fractional CMO, Stand Up Comedian, Sweat Equity Host, and President of Tocobaga Agency & Advisory 2:29
well, I miss I miss doing these late night recordings. Sleepy are the two of us. That's what people want to hear. And they tune into a podcast snore sounds and sleepy. Well, I'm post Stand Up Show silly right now. Oh, good. And I'm sleep deprived. Not sleepy. Like I'm delirious, you know? Yeah,
I feel like you can probably use your good material though already tonight. Oh,
Law Smith, Fractional CMO, Stand Up Comedian, Sweat Equity Host, and President of Tocobaga Agency & Advisory 2:57
man. You are loved it I crushed it. No soundboard I
highly doubt it. Tell me about how you did fucking you
Law Smith, Fractional CMO, Stand Up Comedian, Sweat Equity Host, and President of Tocobaga Agency & Advisory 3:11
No, that's not true. That's why I don't that's why
Law Smith, Fractional CMO, Stand Up Comedian, Sweat Equity Host, and President of Tocobaga Agency & Advisory 3:20
we haven't done just us two.
I know. I don't even know how to do the soundboard anymore.
Law Smith, Fractional CMO, Stand Up Comedian, Sweat Equity Host, and President of Tocobaga Agency & Advisory 3:25
You're arrested. It's okay. Okay, Rusty your zombie it's all good. Fucking thing sucks. But the team on my back be someone.
Okay, cool.
Law Smith, Fractional CMO, Stand Up Comedian, Sweat Equity Host, and President of Tocobaga Agency & Advisory 3:39
I'm slowly getting into football coach mode because it's middle of July. Hey.
Right training camps coming up. Everybody's Yeah, yeah. And someone challenged better show up to camp summer. Camp is not the time to get in shape. Someone
Law Smith, Fractional CMO, Stand Up Comedian, Sweat Equity Host, and President of Tocobaga Agency & Advisory 3:51
challenged my speed today and I was angry about it for an hour.
And did you race this person? No. Man or woman?
Law Smith, Fractional CMO, Stand Up Comedian, Sweat Equity Host, and President of Tocobaga Agency & Advisory 3:59
No, they it was family member. They said another family member. I tell my son because it's all about foot speed. At six years old. I go I'm the fastest in this family until I don't want to be for Yeah, I beat him backwards. him running full speed, which is like dad laughing like
your son. Yeah. Congratulations.
Law Smith, Fractional CMO, Stand Up Comedian, Sweat Equity Host, and President of Tocobaga Agency & Advisory 4:21
No, it was someone else that I was saying in front of a bunch of family. Declaring you can be bossed a lot. And I was like, Are you what?
Where is he bring him to me.
Law Smith, Fractional CMO, Stand Up Comedian, Sweat Equity Host, and President of Tocobaga Agency & Advisory 4:32
Well, if we do issues if we do it, I'm wearing cleats. Fact. Okay, yeah,
we'll make a big deal out of it. Then let's do that.
Law Smith, Fractional CMO, Stand Up Comedian, Sweat Equity Host, and President of Tocobaga Agency & Advisory 4:39
Oh, yeah, I'll record it. And I'm gonna get slumped.
Eric Readinger, Fractional CMO, Producer and Head Of Media 4:43
And I'll go out there and talk like one of those words casters like Aaron Andrew.
Law Smith, Fractional CMO, Stand Up Comedian, Sweat Equity Host, and President of Tocobaga Agency & Advisory 4:49
Just a wide shot of you by yourself with like from the neck or from the waist up.
Eric Readinger, Fractional CMO, Producer and Head Of Media 4:56
Or the frozen tundra.
Law Smith, Fractional CMO, Stand Up Comedian, Sweat Equity Host, and President of Tocobaga Agency & Advisory 4:57
Let's give them let's give them let's give the audience a little something pragmatic at the top just give us something good
Eric Readinger, Fractional CMO, Producer and Head Of Media 5:05
How about making sure your harddrive space is cleared out? Wow when you're wanting to record
Law Smith, Fractional CMO, Stand Up Comedian, Sweat Equity Host, and President of Tocobaga Agency & Advisory 5:09
that's the device. Yeah, it is. Hey guys sprinkling go in your iCal put I want it repeating every month.
Eric Readinger, Fractional CMO, Producer and Head Of Media 5:17
No, that is a thing though. If you're not taking time to clean your computer up and shame on you,
Law Smith, Fractional CMO, Stand Up Comedian, Sweat Equity Host, and President of Tocobaga Agency & Advisory 5:21
I actually have a great app that that simplifies it. It's called Clean my Mac. I usually don't like any of these like it because they're all upselling stuff. But this one was recommended by nerds that work in Apple nerdy that I haven't heard every dog or scout it friends. That nerdy though Yeah, they're the only b2b, Tampa Bay certified Apple provider. No, that's cool. But my point is, like, you get all these anti virus apps and you end up getting more crap. Yeah, more spam somehow, especially if you have a Windows the thing I was gonna say. I think we may have brought it up, but maybe not I can't remember is we took chat GPT or Bard, which is Google's chat chat GPT that they are pushed out. Now the difference I've been using borrowed a lot. Now I started chat GPT using bar a lot more.
Eric Readinger, Fractional CMO, Producer and Head Of Media 6:15
Have you told test CPT and above it?
Law Smith, Fractional CMO, Stand Up Comedian, Sweat Equity Host, and President of Tocobaga Agency & Advisory 6:16
I don't want them to know about each other. You know, chat JpT gonna tell them is the one like you know, I go to dinner with but bar is the one I meet at the hotel room. Yeah, when you really want but for the broke people out there or cheapass is like me, I didn't want to spend money. 20 bucks on the professional chat GPT version, Bart, because it gives you up to 2020. September 2021 of data, right Bart gives you right now, baby. Yeah, that is good. And it's good. And look, only 14% of the country has played around with any of these. So that seems low.
Eric Readinger, Fractional CMO, Producer and Head Of Media 6:54
Yeah. Although a friend of the program, JP Laverty pictures came by the other day. What is Chad GPD Oh my god. And I was like, sit down. We will now ask magic questions.
Law Smith, Fractional CMO, Stand Up Comedian, Sweat Equity Host, and President of Tocobaga Agency & Advisory 7:07
He is our producer still in title? At least? Yeah.
Eric Readinger, Fractional CMO, Producer and Head Of Media 7:12
Well, anybody's watching at home was in production quality today. Great. Oh, yeah.
Law Smith, Fractional CMO, Stand Up Comedian, Sweat Equity Host, and President of Tocobaga Agency & Advisory 7:17
Yeah, we had technical difficulties with the episode we're gonna play after this part.
Eric Readinger, Fractional CMO, Producer and Head Of Media 7:22
Yeah, start to tell him about that. And
Law Smith, Fractional CMO, Stand Up Comedian, Sweat Equity Host, and President of Tocobaga Agency & Advisory 7:25
part of it was my my fault because I very sweet of you. But do we have a long enough episode with Eli? Eli? Boy,
Eric Readinger, Fractional CMO, Producer and Head Of Media 7:35
12 minutes with your boy. I mean, it's gonna be a hard out at the end of this episode, and it will, you'll have so many questions, but
Law Smith, Fractional CMO, Stand Up Comedian, Sweat Equity Host, and President of Tocobaga Agency & Advisory 7:46
we were worried about interviewing this guy, because he looked like he looked too nice. Almost. And then he actually was nice. Yeah, just like, got us. He's really like, just a positive Gent. Yeah, we're waiting for the snake oil guys to come on up. We need to we need to get
Eric Readinger, Fractional CMO, Producer and Head Of Media 8:03
over that. Nobody ever is bad for you. It's always nice. Usually. It's their conscious.
Law Smith, Fractional CMO, Stand Up Comedian, Sweat Equity Host, and President of Tocobaga Agency & Advisory 8:08
I'll work on it. I'll get some guys that just came out of like white collar prison. You know, right. Yeah. They don't have a podcast deal for Exactly. That's exactly what I'm thinking. But it's Bart is good when you need to ask Google questions to if you get into digital marketing area, because I'm like, what does Google want for a blog post?
Eric Readinger, Fractional CMO, Producer and Head Of Media 8:28
I was like, You mean you're just Googling stuff. But
Law Smith, Fractional CMO, Stand Up Comedian, Sweat Equity Host, and President of Tocobaga Agency & Advisory 8:31
well, it's like YouTube's SEO algorithm is a little bit of a mystery. And it's meant to be that way. I think kind of like Netflix doesn't give ratings away because it gives them leverage over negotiations. I think these algorithms are purposely not. They're not going to open so they show what it's their intellectual property. Right. That's the Yeah, that's their bang, right? That they can't tell you. Hey, we're using a lot of psych ops to really keep you on these platforms. However, it will tell you like what, what Google what YouTube likes right now? Because it changes.
Eric Readinger, Fractional CMO, Producer and Head Of Media 9:08
Yeah. Oh, coming in hot.
Law Smith, Fractional CMO, Stand Up Comedian, Sweat Equity Host, and President of Tocobaga Agency & Advisory 9:12
I had some vegan protein from those cookies that are not healthy for you. Oh, God didn't give me bad. Lenny and Larry ones. I forgot I had those. Yeah, was that a new one? No. We've had that. We just don't use it. I tried to get my kids to watch family matters. They didn't like it. And I talked to him for an hour
Eric Readinger, Fractional CMO, Producer and Head Of Media 9:32
about what's funny is me and Trump also watch the tnpl Family Matters again.
Law Smith, Fractional CMO, Stand Up Comedian, Sweat Equity Host, and President of Tocobaga Agency & Advisory 9:38
Yeah, that's great. That's sort of so like, they know they've nailed it. Like not standard. You're
Eric Readinger, Fractional CMO, Producer and Head Of Media 9:45
going to use this transformation machine.
Law Smith, Fractional CMO, Stand Up Comedian, Sweat Equity Host, and President of Tocobaga Agency & Advisory 9:48
A couple of things since we you and I've had guests a lot. The bang energy drink stuff is really interesting. A company out of Miami, that went bankrupt a couple rushed this new kind of energy drink pre workout market kind of thing. Yes. Because as creatine in it, they couldn't get a distributor. They couldn't figure out a deal to get distributing rights. Boom all gone. Bang is no more. Really they're out of Miami to them. So I'm putting two and two together.
Eric Readinger, Fractional CMO, Producer and Head Of Media 10:19
So you want to drive down to Miami and get some cheap bang. No, that's so that's the interesting
Law Smith, Fractional CMO, Stand Up Comedian, Sweat Equity Host, and President of Tocobaga Agency & Advisory 10:23
thing is I would have thought this happen in May. I think it
Eric Readinger, Fractional CMO, Producer and Head Of Media 10:27
was still good. That's not expired. Oh, no. Okay, years,
Law Smith, Fractional CMO, Stand Up Comedian, Sweat Equity Host, and President of Tocobaga Agency & Advisory 10:31
I got one at a gas station because it's become my pre workout. Now. I like having one of those. Except, I mean, look, it's it's it's a net positive because walking around with a bang is like wearing an affliction shirt. Yeah. You know, to target
Eric Readinger, Fractional CMO, Producer and Head Of Media 10:47
Ed Hardy. Yep.
Law Smith, Fractional CMO, Stand Up Comedian, Sweat Equity Host, and President of Tocobaga Agency & Advisory 10:49
It's just like, I don't I'm not a UFC fan. Really? You know, like, it's a UFC event. I
Eric Readinger, Fractional CMO, Producer and Head Of Media 10:56
thought it means being like, open, right?
Law Smith, Fractional CMO, Stand Up Comedian, Sweat Equity Host, and President of Tocobaga Agency & Advisory 10:59
So I'm surprised no one's bought them up yet. Because you there's a Alright, there's a Portlandia episode where they try to do a startup cell phone company. Yes. And it's so funny because you're like, Oh, of course. There's four guys that there's four companies that do this, right. We're just about Ryan Reynolds. And I was looking at MIT mobile sold for 1.3 billion,
Eric Readinger, Fractional CMO, Producer and Head Of Media 11:22
right? My idea was, we got to get Ryan Reynolds off of LinkedIn. Oh, yeah, no, no, I he doesn't belong on LinkedIn. He's got plenty of other platforms to shine well, including
Law Smith, Fractional CMO, Stand Up Comedian, Sweat Equity Host, and President of Tocobaga Agency & Advisory 11:34
Mark Cuban's on there. If he's a business guy, though. He owns
Eric Readinger, Fractional CMO, Producer and Head Of Media 11:40
listen, I make up these arbitrary rules and who gets to stay and go and environmental does out. But that's that's my decision. He's gonna fight. I love Ryan Reynolds. But get off LinkedIn, bro.
Law Smith, Fractional CMO, Stand Up Comedian, Sweat Equity Host, and President of Tocobaga Agency & Advisory 11:49
I don't know. I think I think we're a little insecure. Because kind of like, I really do say this in public and people don't get on fucking around on like, kind of a big deal on LinkedIn. Yeah. It just zooms right by them. And they're like, Okay. Then you have to back out. But I am though what I when I ever looked anybody ever say that is? Right.
Eric Readinger, Fractional CMO, Producer and Head Of Media 12:12
That's the problem, though, is that I think there are people who will be like, followers on LinkedIn.
Law Smith, Fractional CMO, Stand Up Comedian, Sweat Equity Host, and President of Tocobaga Agency & Advisory 12:18
There. There probably is in a very, like, digital creator business door. Like, quarterbacks are Yeah, you go to those conferences. I feel like that's where you would have that combo, right. You know, I hate going to trade shows and conferences just partly for that, right. It's like, just, it's too in the lane. And no one can not talk.
Eric Readinger, Fractional CMO, Producer and Head Of Media 12:39
Yeah, there's no, there's no, like, there's no lube, you know, what everybody's coming out to for one way or another. Here's another
Law Smith, Fractional CMO, Stand Up Comedian, Sweat Equity Host, and President of Tocobaga Agency & Advisory 12:46
pragmatic thing. They just like didn't just change the algorithm, they want you to have, like, more legit kind of user first content kind of thing. Like, just sharing stuff. And being so celebrity heavy. I think they're backing off on that. So you might get your wish. Good. Yeah. Because it's like good. The whole of LinkedIn,
Eric Readinger, Fractional CMO, Producer and Head Of Media 13:08
I already regret it. Hopefully come back, Brian, off LinkedIn
Law Smith, Fractional CMO, Stand Up Comedian, Sweat Equity Host, and President of Tocobaga Agency & Advisory 13:11
is like the opposite of Reddit. Like read. It's like, man, you better or better and it's crazy right now. Well read. It's just a bunch of angry dads. I feel like Yes. Like, that's a lot actually.
Eric Readinger, Fractional CMO, Producer and Head Of Media 13:22
It should be called actually.
Law Smith, Fractional CMO, Stand Up Comedian, Sweat Equity Host, and President of Tocobaga Agency & Advisory 13:25
Right? But it's like, Reddit is great. You find out a lot of stuff on it, but then you start you'll get down one of the subreddits and you'll start reading the thread and then you're like, oh boy, now I'm in the middle middle of the spat between all these nerds right? That doesn't matter. It wasn't the thing I was looking at
Eric Readinger, Fractional CMO, Producer and Head Of Media 13:45
so much work to go through and judge everybody's thing. They're kind of agree with him but also he's makes a good point and I'm not gonna write anything at the end. Why would I do that?
Law Smith, Fractional CMO, Stand Up Comedian, Sweat Equity Host, and President of Tocobaga Agency & Advisory 13:54
I judge the alien little avatar. Like which one does that person have?
Eric Readinger, Fractional CMO, Producer and Head Of Media 14:00
Oh, yeah, pay attention that well apparently if
Law Smith, Fractional CMO, Stand Up Comedian, Sweat Equity Host, and President of Tocobaga Agency & Advisory 14:03
you want like we gave away that website to skip only fans payments, right that pillow. You're welcome. I've heard you can find the stuff you can't find on what's the site core hub. NET Core hub something like that. What there's like porn for free. I don't know. I still ask people in AOL chat rooms. Okay.
Eric Readinger, Fractional CMO, Producer and Head Of Media 14:27
But there's a pragmatic advice you can go on read anything out there that gives you a red horn read it we know crazy
Law Smith, Fractional CMO, Stand Up Comedian, Sweat Equity Host, and President of Tocobaga Agency & Advisory 14:33
stuff. I didn't know that what read it has what read it has the like, if you've tapped all the synapses in your head from
Eric Readinger, Fractional CMO, Producer and Head Of Media 14:41
eating like crazy. Yeah, yeah.
Law Smith, Fractional CMO, Stand Up Comedian, Sweat Equity Host, and President of Tocobaga Agency & Advisory 14:44
Again, lonely angry. Dad's probably depressed. Dad's probably. Yeah. All right.
Eric Readinger, Fractional CMO, Producer and Head Of Media 14:50
I don't know. I read it does have a nice democracy to it that I appreciate.
Law Smith, Fractional CMO, Stand Up Comedian, Sweat Equity Host, and President of Tocobaga Agency & Advisory 14:56
Yeah, I like it too. And I liked that the the A founder is married to Serena Williams. Yeah, that's fun. Yeah, I don't know I got
Eric Readinger, Fractional CMO, Producer and Head Of Media 15:07
nothing more than weird match.
Law Smith, Fractional CMO, Stand Up Comedian, Sweat Equity Host, and President of Tocobaga Agency & Advisory 15:09
I just like it. He's actually the I saw him on an interview Sunday morning like SportsCenter, he's made the professional pickleball league I believe that or no, no excuse me. Excuse me that's something else that's someone else that his thing is in that indoor golf like like you get all those but no no, you get like these basket I think of like Top Golf inside. Okay, pros are playing it and you're it's basically set up to bet on it. So you get all the guys that just retired. And like an indoor golf. They do
Eric Readinger, Fractional CMO, Producer and Head Of Media 15:43
like the games like Top Golf would have something like landed on the spot or whatever.
Law Smith, Fractional CMO, Stand Up Comedian, Sweat Equity Host, and President of Tocobaga Agency & Advisory 15:47
Yeah, it's like all like if you played with Michael Jordan, what would he do? First wonder that tree you know, kind of thing. Yeah.
Eric Readinger, Fractional CMO, Producer and Head Of Media 15:54
Dude that could blow up. It's as interesting as golf is on TV?
Law Smith, Fractional CMO, Stand Up Comedian, Sweat Equity Host, and President of Tocobaga Agency & Advisory 15:59
No, it definitely could because it's got the juice of golf. It's got the the fun of golf, like experience and thinking you can do that. Like the delusions of grandeur. Sure. And then you got the juice. You got the speed juice of betting, like live betting,
Eric Readinger, Fractional CMO, Producer and Head Of Media 16:13
right. If they were smart, they would lean into the energy and not make it a fucking pious occasion like a golf tournament is where it's like, Don't Don't be talking.
Law Smith, Fractional CMO, Stand Up Comedian, Sweat Equity Host, and President of Tocobaga Agency & Advisory 16:21
I want to say it's headquartered out of LA or Miami. So that energy is definitely in those cities
Eric Readinger, Fractional CMO, Producer and Head Of Media 16:27
pick up some bang energy drinks. Yeah. And
Law Smith, Fractional CMO, Stand Up Comedian, Sweat Equity Host, and President of Tocobaga Agency & Advisory 16:30
my favorite story that we haven't talked about either is the Dippin Dots CEO.
Eric Readinger, Fractional CMO, Producer and Head Of Media 16:36
Told me, it'll be about you know,
Law Smith, Fractional CMO, Stand Up Comedian, Sweat Equity Host, and President of Tocobaga Agency & Advisory 16:38
Dippin Dots the ice cream of the future that came out 40 years ago. Right, right. The different dots. These CEOs really are fucking wild. Yeah, man. But the ones that do the startup founder, you know, had a crazy idea my pillow, dude, like yeah, these kind of guys that come up like, just the even the guy that I liked the flexio Dude is amazing. And I bet he's obnoxious to be around but like,
Eric Readinger, Fractional CMO, Producer and Head Of Media 17:11
yeah, why don't you window seat? He's not the actual guy is easy inventor.
Law Smith, Fractional CMO, Stand Up Comedian, Sweat Equity Host, and President of Tocobaga Agency & Advisory 17:17
I think so. Why? Why? That looks kinda like a fat guy. Create it
Eric Readinger, Fractional CMO, Producer and Head Of Media 17:24
was easy, believable as a founder. Yeah, too good looking. I don't know.
Law Smith, Fractional CMO, Stand Up Comedian, Sweat Equity Host, and President of Tocobaga Agency & Advisory 17:30
This guy looks like he could have been dorky enough to make his own Flex Seal in his garage. And then try it on a boat.
Eric Readinger, Fractional CMO, Producer and Head Of Media 17:36
Yeah, right. Well, I wonder wonder what he started with?
Law Smith, Fractional CMO, Stand Up Comedian, Sweat Equity Host, and President of Tocobaga Agency & Advisory 17:40
It's but it's not this. The CEOs that are you know, they said that? What
Eric Readinger, Fractional CMO, Producer and Head Of Media 17:44
did he do? What did the old adage Oh, hold on.
Law Smith, Fractional CMO, Stand Up Comedian, Sweat Equity Host, and President of Tocobaga Agency & Advisory 17:47
They're CEOs that can get a company up and running and get it to a certain point. And then there's the real psycho ones that are quiet. But psycho that takes you from like, that area where they learn to deal. Yes, right. He strangled his girlfriend who escaped. Oh, wow. This is this is like June. I got the story. June 18. I think I have a couple days before that. Yeah. So that's fun. Thanks. Once again, I just think that the juxtaposition of the silliest like product, right. I've been making Dippin Dots for three years. Yeah,
Eric Readinger, Fractional CMO, Producer and Head Of Media 18:24
I had this will not bring down my Dippin Dots buyer. I was rolling
Law Smith, Fractional CMO, Stand Up Comedian, Sweat Equity Host, and President of Tocobaga Agency & Advisory 18:28
burgers one day on the side of the road decided Ooh, little balls. This is ice cream.
Eric Readinger, Fractional CMO, Producer and Head Of Media 18:36
Yeah. So now they have like a monopoly at all the theme parks.
Law Smith, Fractional CMO, Stand Up Comedian, Sweat Equity Host, and President of Tocobaga Agency & Advisory 18:39
Yeah, you make those distribution deals. Okay. Submarine thing that's not great. Some Reddit stuff you sent me that? Let's see. Oh,
Eric Readinger, Fractional CMO, Producer and Head Of Media 18:52
what did I send you Reddit stuff
Law Smith, Fractional CMO, Stand Up Comedian, Sweat Equity Host, and President of Tocobaga Agency & Advisory 18:55
you sent me by some interesting kid is casually playing inter Sandman by
Eric Readinger, Fractional CMO, Producer and Head Of Media 19:01
Metallica. Nope. That one was on accident, I think. Oh, yeah,
Law Smith, Fractional CMO, Stand Up Comedian, Sweat Equity Host, and President of Tocobaga Agency & Advisory 19:04
that was and then you send that chat GPT guy. Oh,
Eric Readinger, Fractional CMO, Producer and Head Of Media 19:07
yeah. See? That's very good to talk about I guess. We it's
Law Smith, Fractional CMO, Stand Up Comedian, Sweat Equity Host, and President of Tocobaga Agency & Advisory 19:12
more of a visual. If we're smart. We put it on our social No, we'll get there.
Eric Readinger, Fractional CMO, Producer and Head Of Media 19:18
We'll get there. Once we just another five years. We'll figure this shit
Law Smith, Fractional CMO, Stand Up Comedian, Sweat Equity Host, and President of Tocobaga Agency & Advisory 19:21
out. We just got later app for social and it is okay.
Eric Readinger, Fractional CMO, Producer and Head Of Media 19:25
We'll figure it out. middle of the road later, two years from supposed to say it and then you just kind of I didn't.
Law Smith, Fractional CMO, Stand Up Comedian, Sweat Equity Host, and President of Tocobaga Agency & Advisory 19:35
I was trying to think the last thing I did want to talk to you about what is who do you think's gonna win in a fight? Zack, or musk?
Eric Readinger, Fractional CMO, Producer and Head Of Media 19:46
I've got my money on Elon Musk all day. I haven't seen
Law Smith, Fractional CMO, Stand Up Comedian, Sweat Equity Host, and President of Tocobaga Agency & Advisory 19:49
anybody that has their money on Zuckerberg. Like that doesn't work for him.
Eric Readinger, Fractional CMO, Producer and Head Of Media 19:53
Interesting. Yeah. I wonder what kind of odd you get. I'm betting for the the Android man
Law Smith, Fractional CMO, Stand Up Comedian, Sweat Equity Host, and President of Tocobaga Agency & Advisory 20:00
By the way, you know, the you know what's cool is when you sign up for threads, it shows the number you are have when you sign up on your Instagram by the way, here's another thing, if you're gonna do it right away, if you delete your threads, it deletes
Eric Readinger, Fractional CMO, Producer and Head Of Media 20:14
your Instagram. Delete your Instagram, what do you
Law Smith, Fractional CMO, Stand Up Comedian, Sweat Equity Host, and President of Tocobaga Agency & Advisory 20:18
what? You know threads the news? Yes, if you Twitter for Instagram, right if you saw except no hashtag. So that's, that's so not as good as Twitter, I got another tangent. This is why I hate marketer so much the first day, within the first 24 hours of this thing coming out, I saw three things that are like, I know how to grow you instantly.
Eric Readinger, Fractional CMO, Producer and Head Of Media 20:41
I've been on threads for 10 years. And so I got a lot of experience.
Law Smith, Fractional CMO, Stand Up Comedian, Sweat Equity Host, and President of Tocobaga Agency & Advisory 20:45
I saw a friend of the program Dan Kurtz make a joke about that before. And I was like, yeah, he's right. Yeah. Then I saw it. Yeah, three times. And I was like, this thing has not been out that long.
Eric Readinger, Fractional CMO, Producer and Head Of Media 20:56
So wait, what were you gonna say about it? It delete your Instagram handle.
Law Smith, Fractional CMO, Stand Up Comedian, Sweat Equity Host, and President of Tocobaga Agency & Advisory 21:00
If you delete your threads app, like delete that account, it will delete your it's Oh, wow. So if you do that's weird. Apparently that's what everybody's saying. But I've seen it enough times to think it's why why would a lot of people lie about that? Right.
Eric Readinger, Fractional CMO, Producer and Head Of Media 21:12
So? Yeah, well, I mean, do definitely happen to a lot of people. They're like, I don't feel like getting into another one of these. I almost did it to Jesus. Yeah. Now you're in it. Well,
Law Smith, Fractional CMO, Stand Up Comedian, Sweat Equity Host, and President of Tocobaga Agency & Advisory 21:25
it. It is. It's it's a it's simplified Twitter. Basically, at this point.
Eric Readinger, Fractional CMO, Producer and Head Of Media 21:30
Yeah, man. Twitter was so complicated. But now all those letters you pick from well, the
Law Smith, Fractional CMO, Stand Up Comedian, Sweat Equity Host, and President of Tocobaga Agency & Advisory 21:36
only thing they're doing but what everybody's doing is putting the old stuff from other social accounts onto this one.
Eric Readinger, Fractional CMO, Producer and Head Of Media 21:42
Right. reposting like motherfucker, like original content.
Law Smith, Fractional CMO, Stand Up Comedian, Sweat Equity Host, and President of Tocobaga Agency & Advisory 21:45
It is interesting to see that many so I thought I was I was within I don't know. 16 hours of whenever it broke. Yeah, my numbers like 969 that 900,060 100 Nobody cares.
Eric Readinger, Fractional CMO, Producer and Head Of Media 22:00
Now. These numbers are you to get that yes to say
Law Smith, Fractional CMO, Stand Up Comedian, Sweat Equity Host, and President of Tocobaga Agency & Advisory 22:03
under just right under a million. Okay. Yeah. So it's like,
Eric Readinger, Fractional CMO, Producer and Head Of Media 22:08
it's like you're in the top million club.
Law Smith, Fractional CMO, Stand Up Comedian, Sweat Equity Host, and President of Tocobaga Agency & Advisory 22:10
Isn't that weird, though? That's so many people right away. Yeah.
Eric Readinger, Fractional CMO, Producer and Head Of Media 22:13
Then again, it's not that weird. I mean, there's a lot of people
Law Smith, Fractional CMO, Stand Up Comedian, Sweat Equity Host, and President of Tocobaga Agency & Advisory 22:18
glued to computers. I guess I just find I find it their phones really? Which is a computer so you're right. But I feel like I don't know. There's it's interested in see chat. GPT get that many signups kind of a little under the radar, the third version of it. And then this one happened and it was like a billion people or something like that. Yeah. 14% of Americans have tried to preface that but you know, India's probably all over that shit. Take her jobs. Philippines. Sure them to be I'll be your virtual assistant in the Philippines. Yeah. We ready to get into this interview with I guess, Mr. Nice Guy. I feel bad. Don't think we can even do you know, even think we can do enough minutes.
Eric Readinger, Fractional CMO, Producer and Head Of Media 23:06
And it's it wasn't I just didn't want to JK man is
Law Smith, Fractional CMO, Stand Up Comedian, Sweat Equity Host, and President of Tocobaga Agency & Advisory 23:14
We'll do it live. We'll do it live. We'll do it live. I want to hear some Insta flaws. Let's get into okay,
Eric Readinger, Fractional CMO, Producer and Head Of Media 23:21
we'll get into it.
Law Smith, Fractional CMO, Stand Up Comedian, Sweat Equity Host, and President of Tocobaga Agency & Advisory 23:30
See, we were a lien show. We don't have any producers. We're just Eric is co host and producer. So we'd like to call it lean and efficient.
Eric Readinger, Fractional CMO, Producer and Head Of Media 23:42
I was paying attention. All right. We're back in
Law Smith, Fractional CMO, Stand Up Comedian, Sweat Equity Host, and President of Tocobaga Agency & Advisory 23:45
it back to you. You want to clap yourself
Eric Readinger, Fractional CMO, Producer and Head Of Media 23:49
now?
Law Smith, Fractional CMO, Stand Up Comedian, Sweat Equity Host, and President of Tocobaga Agency & Advisory 23:50
Yeah. Just gives us a point to cut. Just you and I talked
homeschooled seven kids. Did all seven kids make this proposition? It's at 13 or some point like, Hey, I'm
Eric Readinger, Fractional CMO, Producer and Head Of Media 24:08
I'm really curious if you have an older sibling who was like,
Law Smith, Fractional CMO, Stand Up Comedian, Sweat Equity Host, and President of Tocobaga Agency & Advisory 24:11
Yeah, or are you the oldest and they all just followed your lead? You know,
Eli Packouz, CEO of InstaFloss 24:17
that they would reverse back to seventh grade did it again? No, I was I was the only one who was that motivated not to go to school?
Law Smith, Fractional CMO, Stand Up Comedian, Sweat Equity Host, and President of Tocobaga Agency & Advisory 24:24
Did they pick on you for that? Your your siblings, the people who pick on you the best brothers and sisters.
Eli Packouz, CEO of InstaFloss 24:34
Right? No, no, no, they were they were they respected it and we were perhaps a little jealous of it and perhaps realize that, you know, they wouldn't have necessarily done it on their own.
Law Smith, Fractional CMO, Stand Up Comedian, Sweat Equity Host, and President of Tocobaga Agency & Advisory 24:45
I'm gonna give a kudos to your mom and dad. Like a healthy family or something. Yeah, you grew up in like the sick, nice family like step by step or something like that. You seem very well adjusted to so that's trying to remember if they were good parents or not. Yeah. Patrick Duffy, Susan summers Come on dude in the code man outside.
Eric Readinger, Fractional CMO, Producer and Head Of Media 25:04
Yeah, they let a grifter sleep in their driveway are that good parents?
Law Smith, Fractional CMO, Stand Up Comedian, Sweat Equity Host, and President of Tocobaga Agency & Advisory 25:08
Security dude from that guy? You mean the substitute sequel number for? What? Remember the substitute? It's remember they've had a bunch of teacher IDs, or teachers or passes or something. Eli's inspiration?
Well, no, he tells teachers to shove it goes take that. Take that leather jacket, Michelle Pfeiffer and shove it up your ass. Anyway, back to you. So you had a pretty good upbringing, and that's the vibe we're getting? Because,
Eli Packouz, CEO of InstaFloss 25:40
yeah, I would, I would say, you know, lots of reading lots of good role models, lots of independence. Very useful.
Law Smith, Fractional CMO, Stand Up Comedian, Sweat Equity Host, and President of Tocobaga Agency & Advisory 25:52
It's very interesting, because like, entrepreneurship, it has a wide spectrum of origin stories, I'd say, there's the, the super duper ones, sometimes have traumatic, something happened in their childhood. I feel like the ultra entrepreneur kind of person. But then
Eric Readinger, Fractional CMO, Producer and Head Of Media 26:10
other times, it's witnessed one of my parents lose their jobs. I didn't ever want to be beholden to somebody else. So I'm going to do my own thing.
Law Smith, Fractional CMO, Stand Up Comedian, Sweat Equity Host, and President of Tocobaga Agency & Advisory 26:18
Yeah. Or your parents got shot outside of the theater, and you have to save that old thing.
Eli Packouz, CEO of InstaFloss 26:25
But it helps to inherit a lot of money for that venture. Right. What's interesting,
Law Smith, Fractional CMO, Stand Up Comedian, Sweat Equity Host, and President of Tocobaga Agency & Advisory 26:30
though, is it's just an innate drive like you had that I find that very fascinating. I don't know what to ask after that. But and so philosophers go to that. Sure. And I may just leave in the middle of this episode. So we'll see how that goes. Eric, take the reins solo, into flaws that you know how there's a lot to go with, because products are tough. We're in the we're on the service side. And if we call anything a product, it's an app or software or something, you know, which I hate, by the way, people calling Apps product. But what it is it needs to be tangible. That's my Michael. But it's the floss. I'm thinking of a corollary of like, having a dental practice is tough, because no, you're getting everybody they hate it. No one comes in, like pumped. And anything related to dental hygiene is a bummer for most people. How are you guys kind of pushing through on that? Like? I don't think I'm saying anything out of turn. Because I think that's just kind of ubiquitous, right?
Eli Packouz, CEO of InstaFloss 27:38
Yeah, no, I mean, so So you're correct. In fact, you are so correct, that we have plenty of data to back you up. 70% of Americans regularly skip flossing, and Americans have some of the best oral hygiene in the world. So the numbers are. That's not America. That's real close.
Law Smith, Fractional CMO, Stand Up Comedian, Sweat Equity Host, and President of Tocobaga Agency & Advisory 27:57
We're the most American state I have. I'm a 30 minute chunk of my standup back about let's go into it because America, Ron DeSantis is leaving pocket God.
Eli Packouz, CEO of InstaFloss 28:11
Where was that? Yeah, so most people don't want to floss. And the reasons they get this have to takes too long. And then it hurts. And then even if they do floss, they go to the dentist and does this like your teeth sucks look, but I floss it. It's like yeah, not not well, because if you look at studies, you look at studies where they have one group of people who floss themselves and the group of people get floss by dentists for the duration of the study. By the end of the study, the people who are floss by dentists have a tremendous increase in their oral health. The people who floss themselves are not that different from the group who don't floss. So that's unfortunate thing, people get discouraged that even if you go through all that effort, and all that time and all that pain, you don't even get the results you want. So we knew we had to make it fast, we had to solve the time, we had to solve the comfort and we had to make sure that it was going to do it automatically for you. So I started hitting the books, reading everything I could on on flossing. And I discovered that water jets are actually more effective than string in terms of flux that could get deeper underneath the gun lines and come clean more plaque it's got a better result in terms of, you know, reducing gingivitis and etc. However, manual water flossers take even longer than string to accomplish a floss. So you take the number one complaint about flossing, and you make it worse. And I'm like, Oh man, that really sucks. What do they get for this turns out over a billion dollars a year that much. If I can make the number one complaint about flossing better, perhaps the number two complaint better number three complaint better. Perhaps we could do a little better than that. So it's like okay, I have to pursue this. So I called up a college buddy of mine after college and he went and became a doctor. And it was like, we have got to solve this. It's like okay, first we have to figure out the constraints. You know How many jets can we fit in your mouth? How much water is here? We were at the eye of like the pool like stuffing hoses in our mouth just trying to measure, you know, capacity for water. And that's
Law Smith, Fractional CMO, Stand Up Comedian, Sweat Equity Host, and President of Tocobaga Agency & Advisory 30:10
r&d. That's still count.
Eli Packouz, CEO of InstaFloss 30:12
That's exactly I mean, and it just got weirder from there. Because after we had some schematics, it was more.
Law Smith, Fractional CMO, Stand Up Comedian, Sweat Equity Host, and President of Tocobaga Agency & Advisory 30:20
found myself in Mexico, we're starting to new life. Yada, yada, yada. Do you want to
Eli Packouz, CEO of InstaFloss 30:27
enhance the mustache? But where was I? Oh, yeah. So after we had some schematics for an idea, I was like, okay, the way we're going to do this, we're going to have 12 jets aimed at the correct 90 degree angle and with a rotating inlet and it will rotate around your mouth and do everything in 10 seconds with 100% coverage, which you can see way easier on Insta philosophy calm then Insta floss.com, then me being able to explain to you verbally, so just go there and you'll say yes, yeah. But we're like okay, now we have to refine this to make sure it's effective. So I started going through contacts, trying to find the dental scientist. And it turned out that the chair of the American Dental Association Council of science actually lived in Miami. So I messaged her doctor on a Mascarenhas. It's like, Hey, can I get a meeting in your office hours? He's like, Sure, come in. We explained our schematics and she's like, I really liked this idea. Nobody flosses. This will do the trick. But this is how you test it to make sure it actually works. So for the next two years, we were flossing pigs.
Law Smith, Fractional CMO, Stand Up Comedian, Sweat Equity Host, and President of Tocobaga Agency & Advisory 31:32
Well, I was how you were saying you're like gluttons for flossing. I
Eric Readinger, Fractional CMO, Producer and Head Of Media 31:35
love Lawson pig
Law Smith, Fractional CMO, Stand Up Comedian, Sweat Equity Host, and President of Tocobaga Agency & Advisory 31:39
free to the pig. Pigs break down. Pretty good there. That was pretty good.
Eli Packouz, CEO of InstaFloss 31:48
Their tissue is actually pretty similar to human tissue. And so before we go on to humans, we need to make sure that we're effective in in pig flesh. And so we would actually get pig heads from the butcher. We would cut them vertically, the brains would fall out. The brains are way smaller. And wait two years than I thought they would be. They're like a golf ball made out of jello. You know, it's not really but
Law Smith, Fractional CMO, Stand Up Comedian, Sweat Equity Host, and President of Tocobaga Agency & Advisory 32:15
did you just a golf ball size? It'd be bigger. Yeah. Yeah. Pigs are smart,
though. They,
Eli Packouz, CEO of InstaFloss 32:20
they they're smarter than dogs for sure. And and this is the most important part. They have 30 minute orgasms.
Law Smith, Fractional CMO, Stand Up Comedian, Sweat Equity Host, and President of Tocobaga Agency & Advisory 32:26
Whoo. satisfying me and staying. The Wrestler? Yeah, the wrestler Stan, and I
Eric Readinger, Fractional CMO, Producer and Head Of Media 32:36
were wrestling at the same time you have to
Law Smith, Fractional CMO, Stand Up Comedian, Sweat Equity Host, and President of Tocobaga Agency & Advisory 32:40
play the rest of us the whole time. The intro music? Sorry, we're, we're in silly Time Mode.
Eric Readinger, Fractional CMO, Producer and Head Of Media 32:48
You've already brought it up. All right, yeah, we can just get my thoughts.
Law Smith, Fractional CMO, Stand Up Comedian, Sweat Equity Host, and President of Tocobaga Agency & Advisory 32:53
I'm gonna dart out of here in a second. But because I find my schedule is pretty soon
Eli Packouz, CEO of InstaFloss 33:00
I'll I'll cut to the chase. Then we cut away the pig gums, we see how much plaque we're getting rid of. We see when we're on the right track. And so we can move to humans. We eventually tested in humans is actually more effective than anything we tested against that's on the market. And then we go into production. And here I am in Mexico. Now I'm talking to you.
Law Smith, Fractional CMO, Stand Up Comedian, Sweat Equity Host, and President of Tocobaga Agency & Advisory 33:19
Yeah. And you're in pre order mode right now. Correct. On the side,
Eli Packouz, CEO of InstaFloss 33:22
it says that. We're about like, another month or two.
Law Smith, Fractional CMO, Stand Up Comedian, Sweat Equity Host, and President of Tocobaga Agency & Advisory 33:25
Yeah. All right. We're gonna have to have you back on so we can we get we're gonna have a lot more questions, I'm sure right after we finished but yeah, I want to we need to have a part to your story. Sure. Maybe get your parents on to, you know, alright, that would be interesting. Oh, if we can get your whole family on Zoom. While we do this,
Eli Packouz, CEO of InstaFloss 33:44
that'd be like, That's logistically possible.
Law Smith, Fractional CMO, Stand Up Comedian, Sweat Equity Host, and President of Tocobaga Agency & Advisory 33:46
Well, it's everybody's to do it from the phone, you know, wherever they are. And I'm sure I'm sure there is eloquent as you are.
Unknown Speaker 33:55
Why do you say like that?
Law Smith, Fractional CMO, Stand Up Comedian, Sweat Equity Host, and President of Tocobaga Agency & Advisory 33:56
Because there's no family that has everybody that's eloquent.
Eric Readinger, Fractional CMO, Producer and Head Of Media 33:59
Oh, you didn't mean that? Yeah. Look,
Law Smith, Fractional CMO, Stand Up Comedian, Sweat Equity Host, and President of Tocobaga Agency & Advisory 34:02
I'm just saying families are funny. I don't know. What do we have to ended on a fight over time? Eli, my boy, I appreciate you coming on. And yeah, we'll have you on. We'll have you on after you launch hopefully. So we can we can push you out there.
Eli Packouz, CEO of InstaFloss 34:20
Yeah, no, absolutely. I'd love to get you guys a sample. So you please.
Law Smith, Fractional CMO, Stand Up Comedian, Sweat Equity Host, and President of Tocobaga Agency & Advisory 34:24
Yeah. We forgot to ask that Kelly in the beginning.
Eric Readinger, Fractional CMO, Producer and Head Of Media 34:29
You saying he's like, I'm gonna ask them know, everybody that
Law Smith, Fractional CMO, Stand Up Comedian, Sweat Equity Host, and President of Tocobaga Agency & Advisory 34:31
has schwag or products? We should we should just ask him for the first question. Can we get some free stuff? Just talk about it be the trashy family and Million Dollar Baby? Yeah, well, I
Eli Packouz, CEO of InstaFloss 34:43
mean, honestly, like I think it's a it's kind of self serving, because I think it's would have way more cred coming from your mouth and from mind that you liked the product.
Law Smith, Fractional CMO, Stand Up Comedian, Sweat Equity Host, and President of Tocobaga Agency & Advisory 34:53
We'll do it on the show. Well, yeah, that's how we're horse.
Eric Readinger, Fractional CMO, Producer and Head Of Media 34:56
We'll do it. Live on the show. Freestyle tape.
Law Smith, Fractional CMO, Stand Up Comedian, Sweat Equity Host, and President of Tocobaga Agency & Advisory 34:59
We like it. free bumper sticker. We're pumped. So this is even better. It's like Chris.
Eli Packouz, CEO of InstaFloss 35:04
Everybody has a price though. The question is How low is it? Pretty low, pretty
Law Smith, Fractional CMO, Stand Up Comedian, Sweat Equity Host, and President of Tocobaga Agency & Advisory 35:09
low. The bars low over on this side in Tampa. Alright. Appreciate you coming on. We'll have you back on. I'll follow up with your Booker and thanks for coming on.
Eli Packouz, CEO of InstaFloss 35:19
Yeah, it was fun, fun conversation.
