Tableside Mashed Potatoes - A Marketing Podcast

Jeff is a co-owner of Vine Arts Wine and Spirits, Proof and Donna Mac and we were lucky enough to chat with him about what he's doing with his reopening strategy for his restaurants.

We talk about how COVID-19 has helped him evolve his businesses, social media marketing and the greatest social campaign he's ever run.

We also talk about cocktails because we couldn't pass up the chance.

Thanks to:
Proof
Donna Mac
Vine Arts Wine and Spirits
Thomas Thomas

On episode 14 of the podcast, we had entrepreneur Jay Baydala from Goodpin and Evrywork come on the podcast to talk about how he left a lucrative position in corporate IT to creating change in the world by starting Goodpin.

Special thanks to:
Jay Baydala
ZGM Modern Marketing Partners
Thomas Thomas

On episode 13, we bring in one of the partners of ZGM who has experience in a number of realms. We talk what it was like working in the gaming industry, how to scale your business into new markets and what exactly he means by peanut butter and hairy backs.

Thanks again to:
ZGM Modern Marketing Partners
Thomas Thomas
and our unofficial sponsor Campari. 

On episode 12, our worlds collide as we bring in someone from a competing agency to talk on managing client expectations.

Jill Dewes helps run Daughter Creative, a branding and design agency out of Calgary. We talk about her advertising upbringing and discuss how effective a good client relationship can be.

Thanks to:
Jill Dewes from Daughter Creative for coming on the podcast.
Thomas Thomas for lending us the music.
Cabin Brewing and Annex Brewing for supplying us with non-Negroni fuel for discussion.
ZGM Modern Marketing Partners for keeping us employed.

On our 11th episode, we decided to bring on a guest. Heleena Webber is a former ZGM employee and is now the Group Account Director at One Twenty Three West - Vancouver advertising agency and design collective.

Heleena is a Jane of all trades and talks a bit about how she ended up from a receptionist at a Calgary agency to a Group Account Director of one of Western Canada's most notable advertising firms.

We would like to thank:

• Thomas Thomas for lending us their music.
• Campari for unofficially sponsoring our podcast without any knowledge.
• Heleena Webber for coming on our show.

On our big 10th episode, the Tableside crew discuss the art of baking and 3 things marketers probably don't want to hear but they should.

Thanks again to Thomas Thomas for lending us their song "Happy New Year" and to ZGM Modern Marketers for officially sponsoring our podcast... and Campari... for unofficially sponsoring it.

On episode 9, we record our podcast through Zoom and discuss how some businesses in various industries are pivoting in this current landscape.

Thanks again to Thomas Thomas for lending us their song "Happy New Year".

Podcast brought to you by ZGM Modern Marketing Partners.

In the midst of Covid-19, it's realistic to assume that shifting to the "home office" will become the new normal for many of us for a while.

On Episode 8, Peter, Scott and Derek from ZGM Modern Marketing Partners log into a video conference call on Friday night to record the podcast from our respective homes for the first time ever. 

We discuss how we can embrace the remote working culture. We talk about tips for routine, communication and keeping your physical and mental health top-of-mind.

Music by Calgary band, Thomas Thomas

For additional tips on working remotely, check out Peter's latest blog on the 3 keys to success for working remotely on the ZGM website.

On episode 7, with news about the Coronavirus updating by the minute, the Tablesides drink a couple Negronis and talk about COVID-19's economic impact and ways we can use digital means to help counter it.

Tune in as we try to make light of a depressing situation.

Thanks again to Thomas Thomas for lending us their music, Campari for not sponsoring us still and to ZGM Modern Marketing Partners for their support.

The Ad Rodeo Association, an organization that celebrates creative excellence in the Prairie provinces held a Student Speed Mentoring event and Scott was called on to share his product design knowledge with the up and coming design, communication and marketing students.

On episode 6 of Tablesides, Scott summarizes his experience, we talk about toilets and how robots will never replace the plumber.

Thanks again to Thomas Thomas again for letting us use their song Happy New Year Baby.

Digital marketing can help anyone achieve their business objectives. This is especially true when you can mix your digital marketing initiatives with the right marketing tools to create efficiencies, capture data and increase revenue.

On Episode 5, the Tableside crew explores the origins of the Negroni, talk about chimps and discuss choosing the right marketing tools and tech stack to help meet your marketing goals.

Special thanks to:
Thomas Thomas for the theme music.
ZGM Modern Marketing Partners... because we work there.

Tools discussed:
Salesforce
HubSpot
Mailchimp
Sysomos
Wordpress
RivalIQ
Sprout Social
Figma
and more...

Episode 4 - The Inbound methodology was introduced to businesses by HubSpot in the mid 2000s and it's still one of the leading ways B2Bs and B2Cs are growing their businesses.

Derek, ZGM's Content Strategist and resident Inbound Marketing expert takes Peter and Scott through what Inbound is and how that differs from the other types of marketing we utilize. We also try to convince Scott to join Instagram.

Resources:

- Music by Thomas Thomas.
- What is Inbound Marketing?
- Win Without Pitching by Blair Ens
- Follow us on Instagram

Episode 3 - Have you ever been to a website and a pop-up shows up notifying you that the site uses cookies and it asks you to accept? Well, Google has announced that it will be rolling out a Chrome update that can block cross-site tracking. What does this mean for marketers and your brand?

Find out because on this episode Peter takes us through what this update means for marketers and consumers.

Thanks again to Calgary band Thomas Thomas for lending us their music.

Episode 2 - Will your website succeed if it isn't user-friendly? Try not to navigate away because on this episode of Tableside, we have a few Negronis and talk about Bollywood movies, Mortal Kombat and why website usability is an important part of the product design process.

Thank you to Thomas Thomas for lending us their great music. Find them on Spotify!

Resouces:

• Don't Make Me Think by Steve Krug
• The Design of Everyday Things by Don Norman
• A simple guide to website usability
• What is a digital product - ZGM Blog
• https://www.gov.uk/

Pilot episode - In marketing, we know that audio and video historically convert well. In ZGM's very first podcast episode, we break the ice and talk about why podcasting might be the right medium for your business and the ways you can use it to diversify the way information is being provided to your audience. It's PodCeption!

Big thank you to Calgary band, Thomas Thomas for lending us "Happy New Year Baby".

Resources:
Who we are
Starting a Podcast checklist
Audacity audio recording/editing software