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    Taking Flight: The Entrepreneurs Journey Podcast

    Embark on a journey of entrepreneurial discovery with Sarah Tourville, the Communications Board Chair of the Atlanta Chapter Entrepreneur's Organization. In this podcast, Sarah engages in heartfelt conversations with guests from EO Atlanta. Guests share their “First Flight Chronicles" and capture the pivotal moments when they took their initial leap, providing listeners with an intimate look into the challenges and triumphs of the startup world. Join us for a bi-weekly dose on Wednesday’s for an inspiring exploration into the essence of entrepreneurship. This show is proudly sponsored by EO Atlanta.
    en-us33 Episodes

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    Episodes (33)

    Franchise Success Stories - Jon Ostenson - Taking Flight: EO Atlanta Podcast - Episode # 033

    Franchise Success Stories - Jon Ostenson - Taking Flight: EO Atlanta Podcast - Episode # 033

    Today’s guest is a Forbes contributor on Franchising and Best-Selling Author of Non-Food Franchising. Please welcome to the show Jon Ostenson, CEO and Consultant at FranBridge Consulting. Jon joins host Sarah Tourville to share the challenges and successes of entrepreneurship, the importance of niche specialization, and overcoming business challenges. Learn with Sarah about Jon’s entrepreneurial journey, and the value his company brings to clients!

     

    Takeaways:

    • Jon emphasizes the importance of specializing in non-food franchising to differentiate oneself and attract clientele. He stresses that carving out a niche allows consultants to offer tailored expertise that resonates with potential clients.
    • Sarah and Jon delve into the perks of specializing within their industry, emphasizing how clients highly value consultants with extensive knowledge and experience. They discuss how being perceived as specialists can lead to more lucrative opportunities and long-term partnerships.
    • Jon elaborates on his strategy for managing the high demand for his consulting services by collaborating with trusted partners. He explains how this approach not only expands his capacity but also ensures his clients receive comprehensive support tailored to their needs.
    • Reflecting on his entrepreneurial journey, Jon underscores the crucial role of a supportive network comprising his wife, business partner Alan Young, and organizations like EO. He highlights how these connections provide invaluable mentorship, encouragement, and collaborative opportunities.
    • Jon finds fulfillment in witnessing his clients' businesses thrive through franchising, emphasizing the immense growth potential across various industries. He celebrates the role he plays in guiding entrepreneurs through their journey to success.
    • Jon underscores the value of his EO forum, emphasizing its nurturing environment, shared values, and focus on personal and professional growth. He explains how being part of such a community fosters collaboration, accountability, and continual learning, ultimately enhancing his effectiveness as a consultant.

    Quote of the Show:

    • “I love being a part of the journey with my clients, not just guiding, but also living it with them.” - Jon Ostenson

    Links:

    Ways To Tune In:

    Taking Flight is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/ 


    Hey! It's Casey Cheshire from EO Boston. It's an honor for my team at Ringmaster to partner with EO Atlanta to produce this great podcast. If you're interested in an experience share around what it takes to launch a podcast, how to be a better host, or a great guest: shoot me an email at casey@ringmaster.com

    Taking Flight: The Entrepreneurs Journey Podcast
    en-usFebruary 28, 2024
    entrepreneurship
    journey
    startup
    first flight

    Unlocking Real Estate Success - Samantha Hayes - Taking Flight: EO Atlanta Podcast - Episode # 032

    Unlocking Real Estate Success - Samantha Hayes - Taking Flight: EO Atlanta Podcast - Episode # 032

    Today’s guest is an experienced real estate agent who is passionate about helping others create wealth and a portfolio they can retire on. Please welcome to the show Samantha Hayes, CEO of Atlas Real Estate. Samantha joins host Sarah Tourville to share her passion for real estate, and strategies in building passive incomes and wealth through it. Learn with Sarah about Samantha’s experiences and issues women entrepreneurs face, rehabilitating properties, generating passive incomes, and her future business expansion plans!

     

    Takeaways:

    • Samantha underscores the importance of building passive income streams. Through buying and flipping homes or building rental portfolios, she argues, entrepreneurs can achieve financial independence and leave a lasting legacy.
    • Business owners need to strategically adapt to changing market conditions. Samantha draws from her own experiences within the real estate sector during times of high-interest rates and economic downturns.
    • There is value of trust in business relationships. Samantha shares her lessons of expecting accountability from her team members and how a trust-based relationship with her operations manager improved her business process.
    • Samantha uses intense focus on designing her life intentionally. She shares her method of setting clear personal and professional boundaries and goals, transforming those into reality, and achieving work-life balance.
    • There is a challenge for female entrepreneurs, and they often face balancing assertiveness and empathy in professional settings. Samantha has navigated this dynamic by being authentic and unapologetically herself.
    • Community memberships in such groups, like EO Atlanta, can provide a sense of belonging. It also enables members to learn from each other's experiences, and offer opportunities for mentorship.
    • Samantha plans to double the number of rental doors and her goal of achieving a million dollars in passive income profit from these properties in three years to demonstrate her aggressive growth strategy.

    Quote of the Show:

    • “If I’m going to do something, it has to have an impact, and it has to matter.” - Samantha Hayes

    Links:

    Ways To Tune In:

    Taking Flight is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/


    Hey! It's Casey Cheshire from EO Boston. It's an honor for my team at Ringmaster to partner with EO Atlanta to produce this great podcast. If you're interested in an experience share around what it takes to launch a podcast, how to be a better host, or a great guest: shoot me an email at casey@ringmaster.com

    Taking Flight: The Entrepreneurs Journey Podcast
    en-usFebruary 07, 2024
    podcast
    real estate
    entrepreneurship

    The Value of Trust and Delegation with Jon Roman - Taking Flight: EO Atlanta Podcast - Episode # 031

    The Value of Trust and Delegation with Jon Roman - Taking Flight: EO Atlanta Podcast - Episode # 031

    Today’s guest has over 20 years of experience in his industry and has been a member of EO Atlanta since 2019. Please welcome to the show Jon Roman, Managing Partner at Transworld Business Advisors of Atlanta. Jon joins host Sarah Tourville to share his insights on understanding and respecting time limitations, trusting and empowering his team members, and providing coaching support! Learn with Sarah how Jon learned to delegate important tasks in the workplace to make an empowering impact. It’s an inspiring episode you don’t want to miss!


    Takeaways:

    • Jon acknowledges the importance of understanding and accepting the limitations of time. This realization is crucial for leaders and communicators as it helps them set realistic expectations and prioritize tasks effectively.
    • It is crucial to trust others and lean on them. Leaders should trust their team members and delegate tasks to them appropriately. Trust fosters collaboration, enables efficient teamwork, and allows individuals to contribute their skills and expertise.
    • A leader of a team should not only trust their team members but also coach and mentor them. By providing guidance and support, leaders can help their team members develop their skills and grow professionally, enhancing the overall performance of the team.
    • No one can handle everything on their own, so team leaders need to delegate responsibilities to capable team members. Delegation not only distributes the workload but also empowers team members to take ownership and contribute to the success of the organization.

    Quote of the Show:

    • “We all need people. So we need to learn how to trust them.” - Jon Roman

    Links:

    Ways To Tune In:

    Taking Flight is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/


    Hey! It's Casey Cheshire from EO Boston. It's an honor for my team at Ringmaster to partner with EO Atlanta to produce this great podcast. If you're interested in an experience share around what it takes to launch a podcast, how to be a better host, or a great guest: shoot me an email at casey@ringmaster.com

    Taking Flight: The Entrepreneurs Journey Podcast
    en-usJanuary 03, 2024
    podcast
    entrepreneur
    coaching

    From Risk to Reward - Joe Koufman - Taking Flight: EO Atlanta Podcast - Episode # 030

    From Risk to Reward - Joe Koufman - Taking Flight: EO Atlanta Podcast - Episode # 030

    Today’s guest has over 20 years of marketing, business development, and management experience! While being inspired to help marketers find agencies that are the most proficient in their respective disciplines, he has also received the AMA Atlanta - Jana Ferguson Mentorship Award and AMA Atlanta - Volunteer of the Year! Please welcome to the show Joe Koufman, Co-founder at ChooseATL and Founder & CEO of SetUp! Joe joins host Sarah Tourville to share how he valued his early support and confidence to sustain his company. Learn with Sarah about Setup’s distinctive business model and the importance of customizing marketing solutions!

     

    Takeaways:

    • Joe hired someone right away, even though some found it risky without ensuring the business's viability. He understood early on that he needed support and was confident in sustaining both his family and an additional salary. It was the right decision in the end.
    • There were a few people who helped Joe spark the start of his own company, including Kelly Deen, Jeff Hilimire, and Genevieve Bos. It is important to recognize and acknowledge the people who have supported and influenced your journey.
    • Leaders should be open to providing guidance and support to others in their industry. Building a strong network of mentors and colleagues is one way to gain valuable insight and assistance in professional endeavors. Being actively involved in professional networks like EO can also lead to fruitful connections and collaborations.
    • Launching Marketing Ecosystem Consulting has helped Setup to enhance client marketing resources and partnerships, serving both a Fortune 500 company and a global hotel chain. The key is to customize the ideal marketing mix for each client through stakeholder interviews, visioning, and roadmap development, while also identifying agency needs to address any gaps.
    • Setup’s business model stands out from the competition. While competitors include search consultants and business development experts, they serve as matchmakers connecting clients and agencies, making the process enjoyable. Helping clients clarify their marketing challenges and forge successful partnerships with agencies is what brings success.
    • Public relations has been key to Setup’s success, leading to outstanding press coverage. Their annual marketing survey was featured in Ad Age and Fast Company, boosting inbound interest and website traffic. The same success is expected with their upcoming fifth survey.

    Quote of the Show:

    • “I am filled with a great deal of joy to be able to connect people together.” - Joe Koufman

    Links:

    Ways To Tune In:

    Taking Flight is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/ 


    Hey! It's Casey Cheshire from EO Boston. It's an honor for my team at Ringmaster to partner with EO Atlanta to produce this great podcast. If you're interested in an experience share around what it takes to launch a podcast, how to be a better host, or a great guest: shoot me an email at casey@ringmaster.com

    Taking Flight: The Entrepreneurs Journey Podcast
    en-usDecember 06, 2023
    entrepreneur
    podcast
    taking flight

    The Podcast Passion with Casey Cheshire - Taking Flight: EO Atlanta Podcast - Episode # 029

    The Podcast Passion with Casey Cheshire - Taking Flight: EO Atlanta Podcast - Episode # 029

    Today’s guest is a marketing strategist, entrepreneur, author, and podcast host! Please welcome to the show Casey Cheshire, Founder & Chief Evangelist of Ringmaster Conversational Marketing. Casey joins host Sarah Tourville to share how Ringmaster prioritizes company culture, establishes authentic connections with clients, and how his own passion for podcasting was accidentally discovered and led to the founding of the company. It’s a fantastic episode you don’t want to miss!

     

    Takeaways:

    • Casey learned that his first flight was all about passion. Not giving much attention to the logical side, he realized he was burning the candle, but it didn't feel like it. This is where, accidentally, he found his passion, which led to starting the company.
    • Ringmaster strives to grow their team to where members feel like partners. During the hiring process, the company’s vision is shared with potential candidates. If it resonates with them, great! If not, then it’s not the right fit. The company looks for passionate individuals that are just as excited about the mission and vision as they are. 
    • After more than a decade in marketing automation, Casey’s recognized the need to reassess its impact and understanding of clients. Marketers often become obscured by technology, losing sight of serving real people, and reducing them to mere data points.
    • Ringmaster is committed to forging deeper connections with customers by understanding their needs and challenges. The motivation comes from Casey’s experience, where he had to launch his podcast without expert guidance, resulting in extensive trial and error.
    • It is important to empower entrepreneur visionaries to realize their vision by connecting them with their existing customers. This vital connection often goes unnoticed in sales materials, but plays a significant role in bridging the gap and will help ensure authentic engagement.
    • Ringmaster helps clients connect with their dream clients through podcast interviews, fostering genuine connections, and valuable exposure. This aligns with the company's mission, making podcasting a powerful tool for business development.


    Quote of the Show:

    • “Our company’s core purpose is to foster meaningful human connections.” - Casey Cheshire


    Links:


    Ways To Tune In:


    Taking Flight is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/


    Hey! It's Casey Cheshire from EO Boston. It's an honor for my team at Ringmaster to partner with EO Atlanta to produce this great podcast. If you're interested in an experience share around what it takes to launch a podcast, how to be a better host, or a great guest: shoot me an email at casey@ringmaster.com

    Taking Flight: The Entrepreneurs Journey Podcast
    en-usNovember 08, 2023
    marketing
    entrepreneurship
    podcast

    Sipping Sustainably with Leslie Zinn - Taking Flight: EO Atlanta Podcast - Episode # 028

    Sipping Sustainably with Leslie Zinn - Taking Flight: EO Atlanta Podcast - Episode # 028

    Today’s guest is an entrepreneur on her way to making nutrition healthier, accessible, and more affordable! Please welcome to the show, Leslie Zinn, Owner and CEO of Arden’s Garden. Leslie joins host Sarah Tourville to share her entrepreneurial journey of overcoming challenges and finding your purpose and passion. Learn with Sarah about Arden’s Garden’s commitment to food sustainability and connecting with the community!

     

    Takeaways:

    • Leslie went through some bumps in the road on her entrepreneurial journey. Before joining the family business at Arden’s Garden, she was applying to medical schools. She learned that sometimes, you have to endure trials along the way to finding your purpose.
    • In the commitment to sustainability, the company recently introduced two exciting initiatives over the past year: upcycling pulp into food products and partnering with an organic urban farm in East Point. 
    • Smaller communities make it easier to connect with neighbors, and even in larger places like Atlanta, Arden’s Garden made connections. Feeling a strong bond with East Point created a beneficial synergy due to their support. Initially, their involvement was reluctant, but it eventually became mutually rewarding.
    • Many people lack clarity on how to be healthy and where to find the right foods and drinks. Arden’s see’s a significant opportunity to support individuals in their journey towards improved health, as they witness their commendable efforts in our stores every day.
    • Leslie was inspired by a friend to join in on a three day juice cleanse. This is rejuvenative and brings more energy, optimism, and mental clarity. Juice cleanses can reignite one’s commitment to health, even during times of wavering.
    • Arden’s Garden provides in-store education and collaborates with local organizations like the Urban Farm. Due to COVID, the plans for cooking classes were disrupted. Now, the company is planning to offer free cooking classes to empower people to prepare healthy meals for themselves.
    • A five-year partnership with customer-centric Publix led to expansion from 40 to 200 stores, turning initial setbacks into blessings. Arden’s 28-year journey has seen consistent growth fueled by top-notch products and service.


    Quote of the Show:

    • “Our bodies are amazing machines, and if you give them incredible fuel, they will heal very quickly.” - Leslie Zinn


    Links:



    Hey! It's Casey Cheshire from EO Boston. It's an honor for my team at Ringmaster to partner with EO Atlanta to produce this great podcast. If you're interested in an experience share around what it takes to launch a podcast, how to be a better host, or a great guest: shoot me an email at casey@ringmaster.com

    Ways To Tune In:


    Taking Flight is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/ 

    Taking Flight: The Entrepreneurs Journey Podcast
    en-usOctober 04, 2023
    podcast
    passion
    community

    Coding Chronicles - Randy Etheredge - Taking Flight: EO Atlanta Podcast - Episode # 027

    Coding Chronicles - Randy Etheredge - Taking Flight: EO Atlanta Podcast - Episode # 027

    Today’s guest is an Emmy Award-winning software engineering veteran! Please welcome to the show Randy Etheredge, Partner of R&Y Labs. Randy joins host Sarah Tourville to share his software engineering journey and how he has used his business and partnership to create a positive impact in the world of technology! 

     


    Takeaways:

    • Recognizing the value of a business partner is an essential asset unappreciated by some. While certain entrepreneurs thrive as independent leaders, the collaborative expertise of a partner often proves indispensable in achieving exceptional results.
    • The Entrepreneurs Organization serves as an outlet for discussing issues unsuitable for casual conversation. These encompass concerns like lagging AR, sourcing new deals, organizational efficacy, and the imperative to synchronize efforts.
    • R&Y Labs strives to scale a strategic process that is vital for maximizing value creation. The goal is to navigate valuable choices despite costs, aligning pricing with the value they add to scaling. Dedication to value shapes a client-focused approach, optimizing ideas for business success.
    • One of the key challenges and responsibilities of effective leadership is providing individuals with the room to navigate their path. Being there to support them when they encounter setbacks is crucial. This support and guidance are fundamental aspects of leadership, fostering growth, and resilience. 
    • Failures are opportunities for learning rather than mere mistakes. By extracting lessons from unsuccessful attempts, there is room to improve and avoid repeating errors. While occasional missteps are acceptable, a recurring pattern calls for change and adaptation.
    • FinTech, one of R&Y Labs’ specialties, is a continuous journey to build a practice centered on excellence and contribution. The overarching goal is to elevate the likelihood of products achieving product-market fit by a 10x margin, propelling commitment forward.
    • As the world of technology rapidly evolves, it is also diving into a state of transmutation that is uncertain. With artificial intelligence’s rapid advancement, it is continually reshaping the cutting-edge, with today's innovation quickly becoming tomorrow's norm.

    Quote of the Show:

    • “It’s really important to me that we scale in a way that creates maximum value for our customers.” - Randy Etheredge

    Links:

    Ways To Tune In:


    Taking Flight is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/ 



    Hey! It's Casey Cheshire from EO Boston. It's an honor for my team at Ringmaster to partner with EO Atlanta to produce this great podcast. If you're interested in an experience share around what it takes to launch a podcast, how to be a better host, or a great guest: shoot me an email at casey@ringmaster.com

    Taking Flight: The Entrepreneurs Journey Podcast
    en-usSeptember 06, 2023
    podcast
    entrepreneurship
    eo atlanta

    The Fungal Frontier - Howard Berk - Taking Flight: EO Atlanta Podcast - Episode # 026

    The Fungal Frontier - Howard Berk - Taking Flight: EO Atlanta Podcast - Episode # 026

    Today’s guest is a sustainable and benevolent small business owner! He has been named by the state of Georgia as a 2023 Small Business ROCK STAR and has made a huge impact on the local community, economy, and environment. Please welcome Howard Berk, President & Co-Founder at Ellijay Mushrooms and Co-Owner at 2funguys. Howard joins host Sarah Tourville to share his new journey in the agricultural field. Learn with Sarah about his business, partnerships, and all things mushrooms!

    Takeaways:

    • A good foundation starts with people believing in you. It is valuable to surround yourself with people who have the same work ethic and to confide in people who give you the tools to succeed. The relationships should be uplifting, not discouraging. 
    • Reply to emails regardless of who you are or where you're based. If you know someone in the industry, share their contact. Though no promises are made, sharing a contact can be impactful, especially when faced with unanswered emails. Persist in finding someone to engage with.
    • When growing something fresh, a major challenge is the limited shelf life. From harvest to spoilage, time is constantly ticking. As supply increases, you must secure pathways for distribution to continue expanding and identifying more high-volume sales outlets. 
    • Mushrooms usually contain 92% moisture. In Atlanta, the ideal weather pattern for their growth involves warm days, cool nights, and rain, triggering their fruiting. The mycelium is always present, and these conditions bring forth their magic. It is essential to be cautious when foraging, as distinguishing edible from toxic varieties is crucial.
    • Currently, Ellijay Mushrooms lacks the necessary tools to precisely control temperatures. By investing in a 40-foot smart container, it is set to elevate its capabilities as it can grow 26 different types of mushrooms at one time. This will enable product diversification and improved growth timing.
    • Having a 40-foot smart container on display in a hotel is a vision that Ellijay Mushrooms has. This container holds potential for food-deprived areas running on solar panels. With its Wi-Fi connectivity, it will be sure to cultivate exceptional produce for the local community. 
    • Ellijay Mushrooms focuses on providing nutritious food, dispelling misconceptions about mushrooms, and raising awareness about their farm to educate people about food origins and the effort behind it. This approach leads to broader partnerships, even with larger retailers or chains that share similar values.

    Quote of the Show:

    • “Time is special. If we use it to gain knowledge, then that's a huge win for everybody.” - Howard Berk

    Links:

    Ways To Tune In:

    Taking Flight: EO Atlanta is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/ 


    Hey! It's Casey Cheshire from EO Boston. It's an honor for my team at Ringmaster to partner with EO Atlanta to produce this great podcast. If you're interested in an experience share around what it takes to launch a podcast, how to be a better host, or a great guest: shoot me an email at casey@ringmaster.com

    Taking Flight: The Entrepreneurs Journey Podcast
    en-usAugust 16, 2023
    business
    entrepreneur
    mushrooms
    taking flight
    eo atlanta

    Breaking Through the Chains - Kelvin Slater - Taking Flight: EO Atlanta Podcast - Episode # 025

    Breaking Through the Chains - Kelvin Slater - Taking Flight: EO Atlanta Podcast - Episode # 025

    Our esteemed guest for today is a seasoned businessman and a devoted philanthropist. Please give a warm welcome to Kelvin Slater, Founder of Slater Hospitality. Join our host, Sarah Tourville, as she delves into his journey, recounting the hurdles he faced in his formative years and the remarkable transformation he has conquered. Prepare to embark on a captivating exploration with Sarah as she unravels Kelvin's evolution into an enhanced entrepreneur, a valued partner, and a pillar of his family.

    Takeaways:

    • In life, there are going to be times when you win and times when you lose, and that is out of our control. Despite the circumstances, it is important to still provide the service and fulfill the commitments no matter how awry the situation may be. 
    • As humans, we are not perfect, but it is important to always strive for excellence no matter the circumstances. Some days prove to be more challenging than others, but that doesn’t mean today has to be a replica of yesterday. 
    • If there is ever a window of opportunity to speak into someone else’s life or seize the moment and take it. You never know when you will get the chance to do it again, and it could end up making a big impact that could change somebody’s life for the better. 
    • At Slater Hospitality, they make the most of what they have and always do more with less. They are inspired to help, encourage, and always give their best. This positive mindset is what gave Kelvin the success to take on numerous leadership roles. 
    • Kelvin finds family values incredibly important, especially as a husband and a father. Kelvin strives for a healthy system to be in place with his wife and will show as an inspiring example to other couples who are pursuing the same dream. 
    • Kelvin’s challenges during his youth have helped mold him into the remarkable man he is today. This transformation has motivated him to make changes, setting him apart from those who remain stuck in this life during their formative years. 
    • There is a story happening inside of us all, whether we embrace it or not. For Kelvin, his emotional release has been found through poetry. This has been a very therapeutic discovery and has helped him relax and express himself as he navigates what’s to come. 

    Quote of the Show:

    • “I look at the good and the bad differently because I know today doesn't have to be based on yesterday.” - Kelvin Slater


    Links:

    Ways To Tune In:

    Taking Flight: EO Atlanta is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/


    Hey! It's Casey Cheshire from EO Boston. It's an honor for my team at Ringmaster to partner with EO Atlanta to produce this great podcast. If you're interested in an experience share around what it takes to launch a podcast, how to be a better host, or a great guest: shoot me an email at casey@ringmaster.com

    Taking Flight: The Entrepreneurs Journey Podcast
    en-usAugust 04, 2023
    podcast
    business
    entrepreneur
    taking flight
    eo atlanta

    Financial Empowerment Journey - Meredith Moore - Taking Flight: EO Atlanta Podcast - Episode # 024

    Financial Empowerment Journey - Meredith Moore - Taking Flight: EO Atlanta Podcast - Episode # 024

    Today’s guest is a financial advisor to the stars! Please welcome Meredith Moore, Founder & CEO of Artisan Financial Strategies. Meredith joins host Sarah Tourville to share her insights and takeaways from her entrepreneurial journey. Learn with Sarah about the steps Meredith took to become a successful financial accountability partner that helped her better understand her clients’ needs! 

    Takeaways:

    • Younger entrepreneurs have a unique advantage when embarking on their entrepreneurial journey immediately after completing school. By embracing risk-taking early on, before fully establishing themselves, they can propel themselves toward success. 
    • Hiring subpar employees who are not able to meet expectations is risky. This leads to significant setbacks, terminations, and unexpected resignations. To acquire the right employee, re-evaluate strategies and accept a slower recruitment process. 
    • In the financial industry, sourcing candidates directly yields better results as an employer can use a personal approach that provides opportunities and benefits. This extends beyond monetary incentives and offers compelling reasons to leave large firms. 
    • Recognizing niche importance gives leverage in targeting ideal clientele. Specializing in specific niches helps businesses position themselves as experts in those areas. This offers tailored solutions that address the needs and challenges of their target audience.
    • When seeking financial accountability, individuals often have a team of professionals in place. However, important gaps in this include communication, clarity, and a sense of safety. Meredith advises gathering an accountability partner that will fill these gaps and provide the needed support.
    • Clients may need to be made aware of the efforts, challenges, and dedication their accountability partner gives to ensure their well-being. The unseen responsibility, advocacy, and commitment are the ingredients that make a difference in delivering care and support.
    • Working as a financial advisor provides a comfortable lifestyle without the costs of goods sold or extensive operating capital. Working with inspiring clients brings motivation to elevate one’s game and reinforce belief in the influence of the company they keep.

    Quote of the Show:

    • “My love for creating impact has become my mission.” - Meredith Moore

    Links:

    Ways To Tune In:

    Taking Flight: EO Atlanta is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/ 


    Hey! It's Casey Cheshire from EO Boston. It's an honor for my team at Ringmaster to partner with EO Atlanta to produce this great podcast. If you're interested in an experience share around what it takes to launch a podcast, how to be a better host, or a great guest: shoot me an email at casey@ringmaster.com

    Taking Flight: The Entrepreneurs Journey Podcast
    en-usJuly 26, 2023
    podcast
    entrepreneur
    journey
    empowerment
    financial

    The Law of Love - Elizabeth Garvish - Taking Flight: EO Atlanta Podcast - Episode # 023

    The Law of Love - Elizabeth Garvish - Taking Flight: EO Atlanta Podcast - Episode # 023

    Today’s guest is passionate about self-healing and spreading love. Please welcome to the show Elizabeth Garvish, Managing Member at Garvish Immigration Law Group, LLC. Elizabeth joins host Sarah Tourville to share her remarkable journey of healing. She gets her engines ready to take the audience on a flight into the unknown. Learn with Sarah about the steps we can take to renew our minds and start fresh!

    Takeaways:

    • People walk through life thinking they don’t have permission to step into the unknown. This causes us to develop anxiety towards facing fears, listening to our hearts, or trying something new. Elizabeth reminds us that you don’t need permission to make a decision that will better yourself and your career in the long run. 
    • A good action to take is to practice law with love and an open heart. During frustrating situations, people often project their emotions onto others without realizing it. It is important to remember not to take it personally and not let it root deep within you. Elizabeth recommends shielding your mind away from negativity.
    • Once you come to terms with forgiving someone, it is easier to develop a plan of action that involves love. By doing so, you realize that you are no longer operating out of a place of fear. A best practice is to develop the mindset of recognizing that you are not at fault and you are there to help. 
    • It is important that during consultations, producing honest assessments and allow clients to understand the challenges they may face. Elizabeth encourages others to not sugarcoat it. Find time to assess the reality of the journey so that the end goal is focusing on how you can build trust with your client.
    • A good tactic to use in your daily life is to celebrate your personal growth through metacognition, where you observe your reactions, desires, and thoughts. By understanding how your body and mind function, you can prevent negative patterns and initiate positive change. This leads to a happier life and a more joyful workplace. 
    • The formula to creating the life you want and the future you want is to bring love into your life journey. It is key to remember to not focus so much on caring if you don't get what you want because, in that moment, it's okay. Once you are content, that is when you go all in for your dreams.
    • True happiness can be found by aligning your heart's desires and purpose. This will shape every moment and help you to make a meaningful impact in the world. Through this, you can learn to protect your heart by brushing away external circumstances that sway your inner joy.

    Quote of the Show:

    • “Don't give up your life for a win or an event. The present moment is so important, even if you don't have what you're seeking.” - Elizabeth Garvish

    Links:

    Ways To Tune In:

    Taking Flight: EO Atlanta is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/ 


    Hey! It's Casey Cheshire from EO Boston. It's an honor for my team at Ringmaster to partner with EO Atlanta to produce this great podcast. If you're interested in an experience share around what it takes to launch a podcast, how to be a better host, or a great guest: shoot me an email at casey@ringmaster.com

    Taking Flight: The Entrepreneurs Journey Podcast
    en-usJuly 12, 2023
    entrepreneur
    lawyer
    love
    law
    eo atlanta

    Building Better Company Culture - Rayo Torres - Taking Flight: EO Atlanta Podcast - Episode # 022

    Building Better Company Culture - Rayo Torres - Taking Flight: EO Atlanta Podcast - Episode # 022

    Today’s guest is a marketing expert dedicated to driving her company’s growth and success! She also has a passion for growth strategy and implementation. Please welcome to the show Rayo Torres, Chief Operating Officer at CargoSprint. Rayo joins host Sarah Tourville to share about renewing your mindset and building community culture. Learn with Sarah about how to maintain company participation and purpose!

    Takeaways:

    • The most important task that Rayo believed she got right on her first flight was clarifying the problem the company was solving. By adding value to the users who they were connecting with and in their platform, maintained that core problem to be solved using their technology.
    • The ultimate mission for CargoSprint is to enhance the human experience, particularly in the cargo industry. This industry can be very stressful, especially for those involved in a fast-paced environment, air cargo. As a humanistic business, technology is used to improve these experiences and reduce stress levels for operators by providing assistance and creating a more relaxed work environment.
    • While CargoSprint’s network was expanding, the primary focus initially was on air cargo. One of the key offerings CargoSprint gives today is a platform that enables truckers to receive payment seamlessly from freight forwarders. By establishing truckers as vendors in the system, freight forwarders can easily pay their charges through our platform.
    • At the beginning of COVID, a challenge that was faced was transitioning to remote work and adopting a hybrid model. Regardless of whether employees are in the office or working from home, it remains essential to maintain a strong connection to the company's purpose. Not just mentioning the values, but embedding them, ensuring they are lived every day. 
    • To foster connection with a team, Rayo’s program includes designated days for specific focus to help highlight and encourage participation in company values. A hybrid schedule, this help to strengthen culture, encourage participation, and build a sense of community.
    • CargoSprint’s ethical foundation begins from within each individual. Everything that surrounds them must reflect what’s carried inside. To initiate positive change, Rayo encourages the audience to examine themselves. It's crucial to identify areas for personal improvement, such as empathy.
    • It's important to remember that the company's overall behavior and culture are a direct reflection of its leaders. Instead of blaming others for not following suit, we recognize that change starts with us and our commitment to personal growth and development.

    Quote of the Show:

    • “A leader needs to take full responsibility for the development of the organization, and it starts with him or herself.” - Rayo Torres

    Links:

    Ways To Tune In:

    Taking Flight: EO Atlanta is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/ 


    Hey! It's Casey Cheshire from EO Boston. It's an honor for my team at Ringmaster to partner with EO Atlanta to produce this great podcast. If you're interested in an experience share around what it takes to launch a podcast, how to be a better host, or a great guest: shoot me an email at casey@ringmaster.com

    Taking Flight: The Entrepreneurs Journey Podcast
    en-usJune 28, 2023
    podcast
    entrepreneur
    cargosprint
    eo atlanta

    Financial Freedom and Mentorship with Hugh Massie - Taking Flight: EO Atlanta Podcast - Episode # 021

    Financial Freedom and Mentorship with Hugh Massie - Taking Flight: EO Atlanta Podcast - Episode # 021

    Today’s guest is an award-winning author, a money energy pioneer, and an exceptional speaker who is passionate about helping people. Please welcome to the show Hugh Massie, Founder at Befi Global and Executive Chairman & Founder at DNA Behavior International. Hugh joins host Sarah Tourville to share his thoughts and personal takeaways about financial freedom, mentorship, and leadership behavior. Learn with Sarah about how Hugh and his team re-designed their system to include a customizable experience for clients! 

    Takeaways:

    • What Hugh got right on his first flight into his entrepreneurial journey:
      • Entrepreneurship has guided Hugh’s identity. This made him become a big believer in starting a business and getting its purpose right. 
      • Differentiation between human behavior and financial behavior. Learning how to operationalize two systems brought success and acceleration to Hugh’s company. 
    • Hugh believes that people treat money as a currency, but he sees money as energy playing on our minds. Lacking a deeper understanding of money wisdom can invade your thoughts which can cause stress and struggle with sleep. Hugh voices the importance of financial freedom and how important it is to help your health. 
    • With 4,000 insights in their system, this started to overwhelm Hugh’s company. Hugh and his team collected a plan to reduce their product complexity. They spent 18 months re-designing their systems. Doing this made his company able to provide a customizable experience deliverable to their valued clients. 
    • During Hugh’s early stages of childhood, there wasn’t an inspiring father figure to help mentor him in his life. When talking with clients, he noticed that he gained a relationship with some who lacked that adult figure in their early life as well. Working with his team, he took on the idea of mentorship and created a charitable organization called “Boys Without Fathers”. This program offers mentorship to young boys to help them find identity and boost character development. His mission is to give these kids the guidance he wished he had.
    • Hugh carries the passion to help people be free from life’s mental burdens. After joining the 120 Club, he has enabled people to operate a more healthy life by providing them the mental freedom to live life to the fullest. Not only has this positively impacted the people he’s helped, but this has also provided Hugh with a happier and healthier life. 
    • Abundance360 is an organization that consists of a global community of like-minded entrepreneurs, investors, and CEOs. Being part of this group has helped Hugh live with a more precise purpose. His next goal in life is to live the best version of himself.

    Quote of the Show:

    • “At some point, you’ve got to take that chance and give up something. This is part of what I call quantum living.” - Hugh Massie

    Links:

    Ways To Tune In:

    Taking Flight: EO Atlanta is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/ 


    Hey! It's Casey Cheshire from EO Boston. It's an honor for my team at Ringmaster to partner with EO Atlanta to produce this great podcast. If you're interested in an experience share around what it takes to launch a podcast, how to be a better host, or a great guest: shoot me an email at casey@ringmaster.com

    Taking Flight: The Entrepreneurs Journey Podcast
    en-usJune 14, 2023
    entrepreneur
    business
    organization
    taking flight
    eo atlanta

    Defining the Sandbox - Alok Deshpande - Taking Flight: The Entrepreneur Journey Podcast - Episode # 020

    Defining the Sandbox - Alok Deshpande - Taking Flight: The Entrepreneur Journey Podcast - Episode # 020

    Today’s guest is passionate about his work, he is an extraordinary consultant and a leader. Please welcome to the show Alok Deshpande, Co-founder & CEO of SmartPath, Inc. Alok joins host Sarah Tourville to share how he embarked on his entrepreneurial journey by being financially prepared. Learn with Sarah about balancing between maintaining your foundation, expanding into new markets, and keeping your company moving forward!

     


    Takeaways:

    • What Alok got right on his first flight into his entrepreneurial journey:
      • Alok embarked on his entrepreneurial journey by being financially prepared. Recognizing the importance of personal finance education, he founded SmartPath. He extended this resource to his employees as an exclusive employee benefit.
      • Alok began his journey with a classroom of merely six students. For hours on end, he taught about the principles of personal finance. Through this teaching experience, Alok not only enlightened his students but also enriched his understanding of the subject matter.
    • Alok believes that a crucial strategy for success lies in cultivating financial adaptability within your company. This led him to engage his team in exercises that helped them recognize that financial freedom stems from a baseline. His approach not only helped companies with navigating through uncertain times but also heightened a sense of financial awareness within the organization. By establishing this, Alok amplified the importance of financial growth and success.
    • Alok and his company recently faced a challenge: balance between maintaining their foundation, expanding into new markets, and to keep moving forward. His team studied the expansive market, gaining insights that opened up potential. With this newfound knowledge, his company has used these newly developed strategies to increase the company's growth.
    • To become an exceptional entrepreneur, follow these principles:
      • Overcommunicate your thoughts, ideas, and progress, you empower your team to navigate and embrace structure in your communication, ensuring that every detail is conveyed and understood.
      • Be vigilant about the stories you tell yourself about clients, sales, and opportunities. Be cautious and authentic in the narratives you construct. Make informed decisions that align with your vision.



    Quote of the Show:

    • “What got us here, is not going to get us there.” - Alok Deshpande



    Links:



    Ways To Tune In:



    Taking Flight: EO Atlanta is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/ 


    Hey! It's Casey Cheshire from EO Boston. It's an honor for my team at Ringmaster to partner with EO Atlanta to produce this great podcast. If you're interested in an experience share around what it takes to launch a podcast, how to be a better host, or a great guest: shoot me an email at casey@ringmaster.com

    Taking Flight: The Entrepreneurs Journey Podcast
    en-usMay 31, 2023
    entrepreneurship
    journey
    startup
    first flight

    Resiliency, Pivoting, Changing, and Adapting - Catherine Wilson - Taking Flight: The Entrepreneur Journey Podcast - Episode # 019

    Resiliency, Pivoting, Changing, and Adapting - Catherine Wilson - Taking Flight: The Entrepreneur Journey Podcast - Episode # 019

    Today’s guest has both a creative/business-focused mind, an inspiring entrepreneur, and a powerful businesswoman. Please welcome to the show Catherine Wilson, President at Catherine Wilson Interiors, Inc. Catherine joins host Sarah Tourville to share how important it is to understand the benefits of client-focused listening, from building trust and loyalty to uncovering valuable insights and generating innovative solutions. Learn with Sarah about the pivotal role that listening plays in cultivating successful partnerships and driving long-term business growth!

     


    Takeaways:

    • What Catherine got right on her first flight was adopting that adage mindset early on in her career. As a creative person, Catherine was not interested in spreadsheets or the business side until she found that you can merge creativity and business. Catherine has now found a combined passion for being able to be creative in her place of work. 
    • A best practice that Catherine has learned is to follow through with her clients. Following through with clients shows that you care about their needs. It also helps monitor what they are looking for to keep satisfied clients.
    • Catherine thinks that it is crucial to listen to your clients because when a client is saying they are unhappy, make sure they feel listened to and heard. A best practice is to write down why your client is unhappy and find the deeper meaning of their problem. Ask questions about what they want and what to do to better the situation.
    • At Catherine’s company, whenever they have people lined up to work, and create a sheet with their contacts added. When your company is ready to hire, you can look into that folder and browse the list for a faster hiring rate.



    Quote of the Show:

    • “If you do what you love, you'll never work a day in your life.” - Catherine Wilson



    Links:

    Ways To Tune In:

    Taking Flight: EO Atlanta is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/


    Hey! It's Casey Cheshire from EO Boston. It's an honor for my team at Ringmaster to partner with EO Atlanta to produce this great podcast. If you're interested in an experience share around what it takes to launch a podcast, how to be a better host, or a great guest: shoot me an email at casey@ringmaster.com

    Taking Flight: The Entrepreneurs Journey Podcast
    en-usMay 17, 2023
    entrepreneurship
    journey
    startup
    first flight

    Wealth Beyond Money - Ethan King - Taking Flight: The Entrepreneur Journey Podcast - Episode # 018

    Wealth Beyond Money - Ethan King - Taking Flight: The Entrepreneur Journey Podcast - Episode # 018

    Today’s guest is an author, speaker, designer, mentor, and inspirational entrepreneur. Please welcome to the show Ethan King, Founder at 6 Pack Dads, Co-Founder at Zeus' Closet and stuff4GREEKS.com. Ethan joins host Sarah Tourville to share how he has used his artistic passions to create a dominating business company. Ethan also explains the importance of remembering that you are not stuck where you are currently. Tune in to hear Ethan’s amazing advice!

     


    Takeaways:

    • Chasing what he was passionate about is what he got right on his first flight. He is an artist and knew from the very beginning. Ethan references Steve Jobs's quote to motivate him, “in life, you can't make sense. You can't connect the dots looking forward, but you can connect the dots looking backward.”
    • Ethan started his company with his girlfriend at the time. He combined his art skills and her business major and created a successful business. They have established their business to a point where we have other ventures.
    • The two things Ethan’s company has solved recently are:
      • Zeus’ Closet: During Covid, the customers couldn't go to any ceremonies or anywhere eventful. So, his team wanted to have things to commemorate these events and to help customers embroider their most cherished time.
      • Ethan started coaching entrepreneurs on whole-life success because of Ethan’s experience on the dangerous entrepreneur’s road. He helps people steer away from neglecting their health, neglecting their relationships, and neglecting their families. Ethan puts them back on track to a happy and healthy lifestyle. 
    • When Ethan finds himself in a problematic situation, he will take a step back, exercise, and listen to audiobooks/podcasts to reset his mind. Ethan will then go back to the problem with a determined mindset.
    • Ethan stresses the importance of remembering that you are not stuck where you are. He wants audiences to know that anything you don't like about your life, you can change and evolve. You can design the exact life that you want to live.



    Quote of the Show:

    • “Sometimes you have to go a different direction to focus on yourself, your mental health, spiritual health, and your physical health. Nothing else matters if you don't have those things in check.” - Ethan King



    Links:



    Ways To Tune In:



    Taking Flight: EO Atlanta is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/ 


    Hey! It's Casey Cheshire from EO Boston. It's an honor for my team at Ringmaster to partner with EO Atlanta to produce this great podcast. If you're interested in an experience share around what it takes to launch a podcast, how to be a better host, or a great guest: shoot me an email at casey@ringmaster.com

    Taking Flight: The Entrepreneurs Journey Podcast
    en-usMay 03, 2023
    entrepreneurship
    journey
    startup
    first flight

    Ambassador of Hope - Andre Norman - Taking Flight: The Entrepreneur Journey Podcast - Episode # 017

    Ambassador of Hope - Andre Norman - Taking Flight: The Entrepreneur Journey Podcast - Episode # 017

    Today’s guest is a captivating motivational speaker, a leader, a mentor, and a prison success story. Please welcome to the show Andre Norman, Founder of The Academy of Hope and Community Development Workshop Leader at Genius Network. Andre joins the host Sarah Tourville to share the struggles he went through in prison and how he was motivated to improve himself.

     


    Takeaways:

    • Andre’s first entrepreneurial flight did not go as planned. The police got involved and informed Andre what he was doing was against the law. Andre then found himself in solitary confinement for two and a half years.
    • While Andre was in solitary confinement, he started to plan out his next endeavor but it wasn’t working for him. So he decided he wanted to go to Harvard and become successful. When he told his friends about it, they looked at him like he was crazy. This motivated Andre more.
    • The lessons that Andre learned were to be fearless and to not care about losing. This impacted him while he was in prison to help him realize that you don’t have to be number one all the time. He believes that if you put enough effort into something, you'll find out if it works.
    • Andre specializes in talking to felons, offenders, and gang members about how you can become part of the system, and not part of the prison system. This has been a long ongoing project Andre has been working on with Detriot to lessen the percentages of gun violence in Detriot.
    • Andre labels himself a crisis manager. He says that it doesn't matter whether it's a business crisis, a family crisis, or a community crisis, he creates solutions for those.
    • Harvard University was a goal for Andre because while he was setting in prison, he knew he wanted to be free but, freedom wasn’t that easy to get.



    Quote of the Show:

    • “It took me a total of 14 before I walked out of prison with a goal to go to Harvard, be successful, and launch myself. I’ve been home for 23 years now and I’ve made it to Harvard and beyond.” - Andre Norman



    Links:



    Ways To Tune In:


    Taking Flight: EO Atlanta is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/ 


    Hey! It's Casey Cheshire from EO Boston. It's an honor for my team at Ringmaster to partner with EO Atlanta to produce this great podcast. If you're interested in an experience share around what it takes to launch a podcast, how to be a better host, or a great guest: shoot me an email at casey@ringmaster.com

    Taking Flight: The Entrepreneurs Journey Podcast
    en-usApril 19, 2023
    entrepreneurship
    journey
    startup
    first flight

    Flying with Navigators - Gary Falcon - Taking Flight: The Entrepreneur Journey Podcast - Episode # 016

    Flying with Navigators - Gary Falcon - Taking Flight: The Entrepreneur Journey Podcast - Episode # 016

    Today’s guest is fascinated by the power of technology as a transformative agent in education. He believes that access to quality education is crucial to the future of every child, while also benefiting society at large. Please welcome to the show Gary Falcon! Gary is the  Co-Founder/CEO at Twine and President at Aptiris, Inc. Gary joins the host Sarah Tourville to share his entrepreneurial journey and what he learned along the way.

     


    Takeaways:

    • There are two things that Gary feels he got right when he first started his entrepreneurial journey; One was focusing on making his customers happy and the other was really believing in what he was doing.  
    • As an entrepreneur, you need to have someone who is an implementer and another person who is an integrator to be successful. It’s not easy to find someone who fits into both roles. 
    • Throughout your entrepreneurial journey, there will be people along the way who will point you in the right direction or help guide your business into a better spot. People like this can be viewed as “navigators” for you.   
    • The biggest challenge that Gary is working on solving is that the service he is providing is not fulfilling the same needs for him that he wanted it to. With everything moving online, Gary realized that there were fewer physically present people in the office.
    • Gary decided to open up a center for custom orthotics after he had been dealing with knee pain and thought about how there has to be a way to help other people with the same issues and make a difference.
    • It’s important to take a moment to sit and reflect on what you are doing now and consider thinking about some things that if you could let them go you would.
    • One way to make a big impact on yourself is to focus on the way that you look at the world. It’s an aspect that if you really put energy into it, you will see it pay tenfold.

    Quote of the Show:

    • “I did not come from a business background, but I had that belief and enthusiasm. This was more important to than winning over clients and attracting staff early on.” (02:26)

    Links:

    Ways To Tune In:

    Taking Flight: EO Atlanta is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/


    Hey! It's Casey Cheshire from EO Boston. It's an honor for my team at Ringmaster to partner with EO Atlanta to produce this great podcast. If you're interested in an experience share around what it takes to launch a podcast, how to be a better host, or a great guest: shoot me an email at casey@ringmaster.com

    Taking Flight: The Entrepreneurs Journey Podcast
    en-usApril 05, 2023
    entrepreneurship
    journey
    startup
    first flight

    Focus and Scale - David Asarnow - Taking Flight: The Entrepreneur Journey Podcast - Episode # 015

    Focus and Scale - David Asarnow - Taking Flight: The Entrepreneur Journey Podcast - Episode # 015

    Today’s guest is David Asarnow, CEO at Business Nitrogen, and host of the Get Naked in Business Podcast. David shares with Sarah the mistakes he made at the beginning of his business. David explains the importance of being clear on what you want in your business. David gives tips on how to release clients and other opportunities that weren’t aligned to scale. Please tune in to this episode! We learned so much!

     


    Takeaways:

    • On David’s first flight, he made a lot of mistakes starting his business. David built two 8 figure businesses with other people, but once he went off on his own, the mistakes started to rise. 
    • David realized that having a strong team around him resulted in a successful business. He added value to someone in his company which helped get his entrepreneurial journey back on track.  
    • A challenge that David ran into was not being clear enough about what he wanted in his business.  
    • David’s co-pilot who helped him through his ups and downs was his wife, Jennifer. She supported him along his flight and encouraged him to keep going.
    • A challenge that David’s had to overcome was focus and scale. David got involved with a lot of different business ventures and some weren’t aligned with what his company is doing now.
    • David had to release clients and other opportunities that weren’t aligned to scale. Knowing what the red flags are in your company can help prevent any future issues.
    • One thing that David has seen over the years of being an entrepreneur is that people tend to hold back on things that don’t focus on their mindset and their beliefs. He has learned that you need to avoid self-sabotaging yourself and your internal beliefs to succeed. 

    Quote of the Show:

    • “I want to empower the team to make thoughtful decisions. I want to make sure that we are hiring the right people and we're developing those people in a way that they take  ownership of the vision and the culture of the company.” (13:31)

    Links:

    Ways To Tune In:

    Taking Flight: EO Atlanta is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/


    Hey! It's Casey Cheshire from EO Boston. It's an honor for my team at Ringmaster to partner with EO Atlanta to produce this great podcast. If you're interested in an experience share around what it takes to launch a podcast, how to be a better host, or a great guest: shoot me an email at casey@ringmaster.com

    Taking Flight: The Entrepreneurs Journey Podcast
    en-usMarch 22, 2023
    entrepreneurship
    journey
    startup
    first flight

    Customer Discovery - Cory Hewett - Taking Flight: The Entrepreneur Journey Podcast - Episode # 014

    Customer Discovery - Cory Hewett - Taking Flight: The Entrepreneur Journey Podcast - Episode # 014

    Today’s guest is Cory Hewett, CEO of Gimme. Cory shares with Sarah how to learn and understand what customer discovery is. Cory explains how to incorporate it into your business in order to grow a relationship with your buyers. Cory gives tips on how important it is to incorporate storytelling into your business and your products. Please tune in to this episode! We learned so much!

    Takeaways:

    • One of the things Cory got right on his first flight into his entrepreneurial journey was leaning into their customers to understand their struggles and pain.
    • Understanding their struggles, helps his company connect with its customers and discover how they can solve their wants and needs.
    • It is important to have customer discovery in your business. Without understanding customer discovery, it will be difficult to grow and keep relationships with current and potential buyers.
    • Cory’s advice to entrepreneurs is to have confidence in themselves. Having confidence and humility will keep you humble. Sometimes when you are too confident, you will sometimes get a little over your head.
    • Cory thinks that it was important to bring along his Co-Founder on his journey. Building a business by yourself can be difficult. So, bring someone with the same technical background. Doing this made Cory’s startup business move smoothly.
    • During COVID, Cory’s company struggled with keeping their customer relationship. The barrier of not being able to physically connect with their buyers was difficult. Cory learned a lot about the importance of staying connected with his customers.
    • For Cory, storytelling is a crucial infrastructure component in his position. He finds himself using storytelling with fundraising, pitching customers, learning what to write on their website, and designing their products.

    Quote of the Show:

    • “To be an entrepreneur, it takes a certain degree of confidence and strength.” (04:45)

    Links:

    Ways To Tune In:

    Taking Flight: EO Atlanta is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/


    Hey! It's Casey Cheshire from EO Boston. It's an honor for my team at Ringmaster to partner with EO Atlanta to produce this great podcast. If you're interested in an experience share around what it takes to launch a podcast, how to be a better host, or a great guest: shoot me an email at casey@ringmaster.com

    Taking Flight: The Entrepreneurs Journey Podcast
    en-usMarch 08, 2023
    entrepreneurship
    journey
    startup
    first flight
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