Test. Learn. Grow.

In this episode, we explore the distinct yet intertwined marketing strategies of demand generation and demand capture in the B2B space. Through expert insights, we reveal how demand generation, focused on raising awareness and interest, and demand capture, concentrating on leveraging existing market interest, function differently.

Further, we underline the necessity of viewing these strategies not as independent entities, but as co-existing tactics that, when harmonized, can drive business growth. With real-world examples and best practices, we illustrate how the integration of demand generation and demand capture can create a dynamic marketing strategy.

This episode offers valuable knowledge for all B2B marketers striving to level up their marketing initiatives.

In this episode, we're taking a critical look at the current challenges in higher education marketing related to social platforms, particularly focusing on the declining performance of Facebook. As more users migrate their attention to new platforms, we're seeing a need for adaptation and strategic rethinking.

The spotlight then turns to the rising stars of social media - TikTok and Snapchat. They're capturing the attention of the younger generation, who are now entering the target audience for higher education institutions. We discuss why it's critical to test these platforms and understand their unique dynamics.

Finally, we delve into the tangible benefits these emerging platforms can bring to higher education marketing. From reaching a wider audience to more engaging content formats, we explore how a shift in strategy can yield significant results.

In this episode we unpack the essentials of data strategy, its impact on your business, and the dynamic interplay between data science and data engineering.

From understanding the balance between offensive and defensive data strategies to demystifying the Proof of Concept Approach, data modeling, and the pros and cons of data science investments, we delve into key elements that can help shape a robust data strategy to drive any business forward by enabling better, data-driven decision making capabilities.

In this episode, we explore the world of Ecommerce marketing, discussing 5 key focus areas for success:

1. The Ever-Changing Ecommerce Platform Landscape

2. Consideration-Stage Audience Segmentation & Messaging

3. Small Tweaks to Product Feeds Can Make a Big Impact

4. Daily Management & Weekly Reporting 

5. Know Your Audience & How They Change Throughout the Year

Learn from the experts at Level and uncover actionable strategies to grow your Ecommerce business.

In this episode, we explore the world of B2B marketing, discussing 5 key focus areas for success:

1. Thinking About Demand Generation & Capture as Different Tactics

2. Establishing & Engaging Ideal Customer Profiles

3. Consistently Developing Personalized Content 

4. Understanding the New B2B Buyer Journey

5. Revenue-Focused Success Measurement

Learn from the experts at Level and uncover actionable strategies to excel in B2B marketing.

In this episode, we explore the world of higher education marketing, discussing 5 key focus areas for success:

1. Embrace new and emerging platforms as Facebook's influence declines

2. Leverage machine learning, AI, and automation to optimize your campaigns

3. Develop a solid brand awareness measurement strategy

4. Nurture leads beyond email for maximum impact

5. Invest in high-quality video and user-generated content to boost engagement

Learn from the experts at Level and uncover actionable strategies to excel in higher education marketing.

Welcome to Season 2 of Test. Learn. Grow., the digital marketing podcast that helps you stay ahead of the curve in the ever-evolving marketing landscape. In this episode, we give you a warm welcome to our exciting new season, discussing what you can expect from our upcoming episodes.

Season 2 brings you even more expert insights, tailored strategies, and industry-specific advice for verticals like B2B, Higher Education, Ecommerce, and Financial Services. We're also introducing live episodes on LinkedIn Live, featuring industry leaders ready to share their knowledge and answer your questions in real time.

100K+ Leads Generated. 9X Average eCommerce ROAS. 42% Agency Growth. 

2022 was a year of incredible growth and development not only for our clients but for Level Agency as a whole. In this episode, we decided to pull some stats, poll our people, and piece together a picture of this past year in measures that together tell a much bigger story than numbers alone ever could. 

For more information on this podcast, visit us online. Have feedback on the show? We'd love to hear from you! 

Email us at podcast@level.agency or text us at 412-430-4403

Reviews and followers are an indicator for a strong brand reputation. Shopping for a deal online? Read the Google reviews for their business. Curious about a brand you’ve never heard of? See what they’re up to on social. SEO algorithms notice this too. Listen as Level's SEO Manager, Joe Garrigues explains why organic reviews and social media followers are the way to go.

For more information on this podcast, visit us online. Have feedback on the show? We'd love to hear from you! 

Email us at podcast@level.agency or text us at 412-430-4403

There’s something intuitive about how search engines rank your page based on keywords. People searching for a thing? We talk about that thing! It makes sense. Linking is a little harder to wrap your head around. If we’re making the best content in the world, who cares about links? 

For more information on this podcast, visit us online. Have feedback on the show? We'd love to hear from you! 

Email us at podcast@level.agency or text us at 412-430-4403

We all want the same thing: When our customers search Google for terms related to our business, we want to be right there in the search results. Ranking with SEO has a technical side and a creative side. In this week's episode, SEO Manager Joe Garrigues explains why you shouldn't follow the old shortcut: keyword stuffing, and what you should do instead.

For more information on this podcast, visit us online. Have feedback on the show? We'd love to hear from you! 

Email us at podcast@level.agency or text us at 412-430-4403

We’re joined by Eric Papzcun of InnerActivate. For Eric, the foundation of any go-to-market strategy should be a brand benchmark — measuring where your brand sits in relation to the competition. His methodology looks at three dimensions from the perspective of the buyer: Visibility, Relevancy, and Trust.

For more information on this podcast, visit us online. Have feedback on the show? We'd love to hear from you! 

Email us at podcast@level.agency or text us at 412-430-4403

We get the question all the time from clients: “Should I be advertising on TikTok?” or “Are my customers using Snapchat?” My answer is usually the same, particularly for higher-education, where I focus: What if your competitors started to?

For more information on this podcast, visit us online. Have feedback on the show? We'd love to hear from you! 

Email us at podcast@level.agency or text us at 412-430-4403

Christopher & Banks is a women's fashion store that's been around for a couple of decades and is a pioneer of its time, with size inclusivity. Join Tim Fitzgerald, eCommerce team lead, and Abby Young, eCommerce Media Manager, as they talk through a recent case study on how the COVID-19 pandemic changed the way a brick-and-mortar store had to operate.

For more information on this podcast, visit us online. Have feedback on the show? We'd love to hear from you! 

Email us at podcast@level.agency or text us at 412-430-4403

Brainstorming can be intimidating sometimes. Join us this week with Level's own Creative Center of Excellence Lead, Mike Rubino. We will dive into some brainstorming tips and tricks that are sure to help you get your creative juices flowing, just in time for the new year.

For more information on this podcast, visit us online. Have feedback on the show? We'd love to hear from you! 

Email us at podcast@level.agency or text us at 412-430-4403

There's a reason we put evergreen strategies into play. That's because they are the tried and true strategies for the baseline of everything we do here at Level Agency. Hear from B2B-1 Team Lead, Laura Greenawalt, as she explains the importance of proper planning for the upcoming year.

For more information on this podcast, visit us online. Have feedback on the show? We'd love to hear from you! 

Email us at podcast@level.agency or text us at 412-430-4403

From keyword stuffing to buying links and reviews, certain SEO practices could be negatively affecting your brand. Is your company reputation safe? Listen for what you should be doing.

For more information on this podcast, visit us online. Have feedback on the show? We'd love to hear from you! 

Email us at podcast@level.agency or text us at 412-430-4403

Tim tells us all we need to know about tradename or branded search campaigns. 

For more information on this podcast, visit us online. Have feedback on the show? We'd love to hear from you! 

Email us at podcast@level.agency or text us at 412-430-4403

Google just updated its search algorithm. Again. For SEO manager Joe Garrigues, that’s business as usual. 

Doing great Search Engine Optimization (SEO) means being adaptable. The goal: Make your website as discoverable and useful as possible. Hear his philosophy and some practical approaches to optimizing your strategy, no matter what Google changes.

For more information on this podcast, visit us online. Have feedback on the show? We'd love to hear from you! 

Email us at podcast@level.agency or text us at 412-430-4403