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    Test. Learn. Grow.

    Welcome to the Test. Learn. Grow. podcast! You'll get to hear from the Level team and other industry experts as we dive into the ever-evolving world of digital marketing.

    Join us for radically candid conversations exploring the latest marketing trends, strategies, and tactics that drive success.

    If you're ready to challenge the status quo and level up your marketing game, then you're in the right place. Tune in, and let's grow together.

    en-us104 Episodes

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    Episodes (104)

    Ways to build a better company culture

    Ways to build a better company culture

    Company culture is how you do what you do in the workplace. It's the sum of your formal and informal systems and behaviors and values, all of which create an experience for your employees and customers. At Level Agency we call these our P.R.O.U.D values.

    Listen as Josh Berry of Econic explains how company culture can impact your company.

    For more information on this podcast, visit us online. Have feedback on the show? We'd love to hear from you! 

    Email us at podcast@level.agency or text us at 412-430-4403

    Test. Learn. Grow.
    en-usSeptember 07, 2022

    Range & Marketing: How Diverse Backgrounds Deliver Stellar Results

    Range & Marketing: How Diverse Backgrounds Deliver Stellar Results

    Successful marketers come from all walks of life. This is especially true at Level.

    Listen as members of the team share stories about their lives before Level and offer up advice for those interested in a marketing career.

    For more information on this podcast, visit us online. Have feedback on the show? We'd love to hear from you! 

    Email us at podcast@level.agency or text us at 412-430-4403

    Test. Learn. Grow.
    en-usAugust 24, 2022

    Creative that Drives Performance

    Creative that Drives Performance

    Listen to a previous LinkedIn Live conversation where we dig into creative trends, tactical how-tos, and (ultimately) how to generate creative that produces a tangible return.

    For more information on this podcast, visit us online. Have feedback on the show? We'd love to hear from you! 

    Email us at podcast@level.agency or text us at 412-430-4403

    Test. Learn. Grow.
    en-usAugust 17, 2022

    How to "Recession-Proof" Your Marketing

    How to "Recession-Proof" Your Marketing

    As headlines continue to talk about economic recession, it's now more important than ever to take a hard look at performance marketing.

    In this episode you'll hear from the heads of Level Agency's four Centers of Excellence about how your messaging, media strategy, and overall marketing mix should be adjusted during a recession. We'll also give you some solid data points about why now is the time to lean-in to your performance efforts, NOT withdraw.

    For more information on this podcast, visit us online. Have feedback on the show? We'd love to hear from you! 

    Email us at podcast@level.agency or text us at 412-430-4403

    Test. Learn. Grow.
    en-usAugust 03, 2022

    One Year of the "Test. Learn. Grow." Podcast

    One Year of the "Test. Learn. Grow." Podcast

    Whoa! It's been one year of the Test. Learn. Grow. podcast. Join us as we look back on the show and recap some of our most popular moments.

    For more information on this podcast, visit us online. Have feedback on the show? We'd love to hear from you! 

    Email us at podcast@level.agency or text us at 412-430-4403

    Test. Learn. Grow.
    en-usJuly 27, 2022

    Behind the Scenes of Dashboard Creation

    Behind the Scenes of Dashboard Creation

    Jordan Grace has been with Level Agency for a decade. In that time he has helped to drive our best practices around extracting, storing, and visualizing data.

    In this episode, Jordan takes us behind the scenes of this process and offerings insights into how you can get started visualizing data into useful dashboards.

    For more information on this podcast, visit us online. Have feedback on the show? We'd love to hear from you! 

    Email us at podcast@level.agency or text us at 412-430-4403

    Test. Learn. Grow.
    en-usJuly 20, 2022

    How Internal Marketing Teams and External Agencies Can Collaborate Effectively

    How Internal Marketing Teams and External Agencies Can Collaborate Effectively

    For some in business, the idea of having an internal marketing department or an external agency feels like an OR decision. When really, both can peacefully co-exist, and more than that, amplify the results of your organization's marketing efforts.

    This episode features Level Agency client Barrett Betz, VP of Marketing for Betco. Barrett illustrates the ways in which he's been able to integrate his internal department with Level as an agency partner, and offers insights into how others might do the same.

    For more information on this podcast, visit us online. Have feedback on the show? We'd love to hear from you! 

    Email us at podcast@level.agency or text us at 412-430-4403

    Test. Learn. Grow.
    en-usJuly 13, 2022

    [DEBATE] Organic Website vs. Landing Pages

    [DEBATE] Organic Website vs. Landing Pages

    It's a common debate among marketers: is it best to drive paid traffic to an organic website or to specific landing pages?

    This podcast originally aired as a LinkedIn Live where two members of the Level leadership team faced off in a debate, each arguing a specific side of the question.

    At the end, we drop the act and give your our agency POV on the subject.

    For more information on this podcast, visit us online. Have feedback on the show? We'd love to hear from you! 

    Email us at podcast@level.agency or text us at 412-430-4403

    Test. Learn. Grow.
    en-usJuly 06, 2022

    How Project Management Visibility Leads to Accountability

    How Project Management Visibility Leads to Accountability

    Whether your project is constructing a large building or architecting a multi-layer marketing project, the benefits to transparency are the same. 

    When everyone has visibility into the timeline and how their tasks affect the tasks of others, it creates cohesion within the team and holds everyone accountable. 

    For more information on this podcast, visit us online. Have feedback on the show? We'd love to hear from you! 

    Email us at podcast@level.agency or text us at 412-430-4403

    Test. Learn. Grow.
    en-usJune 29, 2022

    Rethinking the Role of Soft Skills

    Rethinking the Role of Soft Skills

    Studies show that 85% of job success comes from having well‐developed soft and people skills, while only 15% of job success comes from technical skills and knowledge, or hard skills.

    But how do you work to develop soft skills in yourself and in your team? We break all that down for you in this podcast. 

    For more information on this podcast, visit us online. Have feedback on the show? We'd love to hear from you! 

    Email us at podcast@level.agency.

    Test. Learn. Grow.
    en-usJune 22, 2022

    6 Steps to More Efficient Tracking

    6 Steps to More Efficient Tracking

    Does your Google Tag Manager (GTM) environment spark joy for your marketing team? Or is it a stress-inducing environment of chaos?

    If you're answer lines up with the latter, this is the podcast you've been waiting for. These six steps will help you to reorganize and better leverage your GTM account.

    For more information on this podcast, visit us online. Have feedback on the show? We'd love to hear from you! 

    Email us at podcast@level.agency.

    Test. Learn. Grow.
    en-usJune 15, 2022

    Why to Consider a Fractional CMO

    Why to Consider a Fractional CMO

    Fractional CMOs can provide focused support on major priorities in your business. Pairing a resource like this with an effective marketing partner like Level Agency can lead to significant success.

    Listen is as Slade Kobran from Chief Outsiders and Patrick Patterson, President of Level Agency, discuss this topic and more.

    For more information on this podcast, visit us online. Have feedback on the show? We'd love to hear from you! Email us at podcast@level.agency.

    Test. Learn. Grow.
    en-usJune 08, 2022

    Human Work vs. Robot Work

    Human Work vs. Robot Work

    Chances are there are areas of your business that are full of repetitive tasks. Tasks that are tedious and time consuming and take you away from your main mission.

    What if a "robot" could do it for you? By robot, we mean a thoughtful series of marketing and operations automations.

    In this podcast we sit with Tom Nassr, founder and CEO of Xray Tech and discuss ways to separate and automate robot work so human capital can be more effectively deployed. 

    For more information on this podcast, visit us online. Have feedback on the show? We'd love to hear from you! Email us at podcast@level.agency.

    Test. Learn. Grow.
    en-usJune 01, 2022

    Learn How to Win with Webinars

    Learn How to Win with Webinars

    Educational webinars are an EXCELLENT way to simultaneously bring awareness of your company to new customers and educate/nurture  your existing base.

    Level's TJ Bruno and Dale Riether share specific about winning webinar strategies they are currently employing for one of their clients.

    For more information on this podcast, visit us online. Have feedback on the show? We'd love to hear from you! Email us at podcast@level.agency.

    Test. Learn. Grow.
    en-usMay 25, 2022

    What to Expect During Agency Onboarding

    What to Expect During Agency Onboarding

    So you just signed on with a new agency, maybe even with us at Level Agency -- now what?

    This episode walks you through what the beginning of that partnership will look like.

    For more information on this podcast, visit us online. Have feedback on the show? We'd love to hear from you! Email us at podcast@level.agency.

    Test. Learn. Grow.
    en-usMay 18, 2022

    Dos and Don'ts of Data Hygiene

    Dos and Don'ts of Data Hygiene

    Hear from Level's own data scientist, Kyle Taljan, Ph.D. about the common ways data hygiene can be implemented towards the pursuit of more dependable business intelligence.

    For more information on this podcast, visit us online. Have feedback on the show? We'd love to hear from you! Email us at podcast@level.agency.

    5 Questions to Ask Every Agency

    5 Questions to Ask Every Agency

    Anyone who has been through the process of vetting a marketing agency, or any professional services partner, knows that it can often be a long process.

    To help expedite your experience, our team put together these five questions which get right to the point of some of the most important aspects of these relationships.

    For more information on this podcast, visit us online. Have feedback on the show? We'd love to hear from you! Email us at podcast@level.agency.

    Test. Learn. Grow.
    en-usMay 04, 2022

    Building Trust in Higher Education

    Building Trust in Higher Education

    There's no denying that education and marketing landscapes are changing. Listen to this week's episode of Test. Learn. Grow  to learn how Career Education Colleges and Universities (CECU) and Level Agency are navigating those changes together.

    For more information on this podcast, visit us online. Have feedback on the show? We'd love to hear from you! Email us at podcast@level.agency.

    Test. Learn. Grow.
    en-usApril 27, 2022
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