Episode 12 - Shauna Brail - The Duchess of Geographic Economics
In this episode we discuss the intrinsic value of intangible assets, experiences and art as a way to revitalize a neighbourhood.
The Art of the Neighbourhood Podcast
en-caMay 23, 2020
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The Art of the Neighbourhood Podcast
The Art of the Neighbourhood Podcast,
Here to help you gain insights into creating and maintaining a vibrant, community-run business improvement area.
en-caTao Drayton12 Episodes
Episodes (12)
Episode 11 - Chris Fraser
The Checklist Manifesto : Atul Gawande
https://www.amazon.ca/Checklist-Manifesto-How-Things-Right/dp/0312430000
Episode 10 - Chris Glover
How is the community dealing with COVID, and how can we keep our communities safe and healthy during this crisis.
Episode 9 - Digital Gift Cards and Online Fallbacks
In this episode we're speaking with Chad Cardiff from ANY CARD. We discuss possible crowd sourced stimulus for your business through a contactless digital gift card solution called "ANY CARD".
We also discuss the pain small shops are feeling due to the isolation order, with business owner and designer, Hayley Gibson from BirdsOfNorthAmerica.com.
Recommended Reading:
The Future is Faster Than You Think!
Peter M. Diamandes
Episode 8 - "COVID-19 isolation is killing my business, what now?"
In this episode we have an interview with Joshua Bonilla from DigitalMainStreet.com. We discuss alternative solutions to selling your products and nurturing your client relationships. Physical distance doesn't have to mean social distancing. Now more than ever people are looking for leadership, examples, and resources to continue through this global crisis.
Services with Digital Main Street are totally free!
Key points:
If you want to shift your business from location based to product based immediately, just forward your business number to your cell phone and process credit card payments over the phone and arrange for curb-side pickups. Put together care packages, look into subscription boxes. Get your family to join in fulfillment.
If you are slightly more tech savvy, you can start selling your products online, free for 90 days at Shopify.com. Shopify offers a lot of services for training, and has code free customizations for just about everything you're trying to accomplish.
Email Marketing is a must right now. Stay in contact with your customers. Try to gain loyalty through your mailing list. You can market directly to the people who know about your service and like it enough to leave their contact info. Warm leads for the win!
If you have a service based business, think about hosting video feeds, through zoom.us or twitch or discord. Really, as long as there is no requirement for physical contact, you're still in business.
Links:
- https://digitalmainstreet.ca/ - they can sign up as a business and get the audit, access the video course and other resources. All for free!
- https://www.shopify.ca/ - they can sign up for the free trial right away
- https://www.shopify.ca/covid19 - some of their responses to the current situation
- https://www.hubspot.com/make-my-persona - a tool to learn and make buyer personas
- https://calendly.com/josh-digitalmainstreet - link to my calendar (WQW only)
The link from our e-commerce presentation yesterday:
- Recording of session: https://bit.ly/2UXL6Nc
- Slides from presentation: https://bit.ly/3bJiYEo
- eCommerce 101 Workbook and Resource Guide: https://bit.ly/344QORt
- Product Photography guide for small businesses: https://bit.ly/39ILXXG
Episode 7 - "Give me Shelter" with Judy Gunhouse
In this episode we speak with Judy Gunhouse from ComRags.com. We discuss "fast fashion", sustainable fashion manufacturing and pricing at a premium without sacrificing credibility in the name of sales.
Book Recommendation this week is:
Super Thinking:
The Big Book of Mental Models ~ by Gabriel Weinberg and Lauren McCann
https://amzn.to/2wpn4Sx
Episode 6 - “Origin Story” Dr. Taylor Brydges
In this episode we’ll be talking with Dr. Taylor Brydges about the state of small business and fast fashion, and the need for large and small businesses to purchase and produce sustainably.
Episode 5 - X Factor
In this episode we discuss how various crisis affect neighbourhood businesses and in particular, how coronavirus is affecting small businesses in Toronto. With a discussion on the importance of having a first PR responder for the Neighbourhood who can communicate to the media what is happening in their specific area. Emphasis on facts not fear.
Book Recommendation - The Golden Spruce:
https://www.amazon.ca/Golden-Spruce-Story-Madness-Greed/dp/0676976468/
Book Recommendation - Super Thinking:
https://www.amazon.ca/Super-Thinking-Book-Mental-Models/dp/0525533583/
Book Recommendation - 4 Hour Work Week:
https://www.amazon.ca/4-Hour-Workweek-Expanded-Updated-Cutting-Edge/dp/0307465357/
Book Reference - The Black Swan:
https://www.amazon.ca/Black-Swan-Improbable-Robustness-Fragility/dp/081297381X/
Charity Reference Me to We:
https://www.metowe.com/
Everything is a remake - further to the music genre discussion:
https://www.youtube.com/watch?v=zd-dqUuvLk4
The First 20 Hours - The Learning Curve:
https://youtu.be/5MgBikgcWnY
Episode 4 - The Analogy Analogy
How to use the big stories in the news to relate to your business and your area as a whole. Leverage the current social climate to benefit your profile and business exposure, by relating to the world at large in a timely and relevant manner.
The Hundredth Monkey:
https://en.wikipedia.org/wiki/Hundredth_monkey_effect
Chris Ducker:
Virtual Freedom: How to Work with Virtual Staff to Buy More Time, Become More Productive, and Build Your Dream Business
https://www.amazon.com/gp/product/1939529743/
Shane & Jocelyn: Flipped Lifestyle
https://flippedlifestyle.com/
Malcolm Gladwell: The Tipping Point
https://www.amazon.com/Tipping-Point-Little-Things-Difference/dp/B000OYD8T2/
https://www.amazon.com/Outliers-The-Story-of-Success/dp/B001LNK9C4/
Genetic Similarity Among Humans and Animals:
https://www.independent.co.uk/news/science/human-dna-share-cats-cattle-mice-same-genetics-code-a8292111.html
Episode 3 - Changing Spaces
In this episode we talk about Marketing and Events, Streetscape and the membership and community relations.
Joe Polish Podcast
https://ilovemarketing.com/
Baby Point Gates BIA
http://www.babypointgates.ca/
Indigenous Land Acknowledgement
https://www.toronto.ca/city-government/accessibility-human-rights/indigenous-affairs-office/land-acknowledgement/
Book Recommendations
- Range - David Epstein
https://www.amazon.ca/Range-Generalists-Triumph-Specialized-World/dp/0735214484/
Alchemy - Rory Sutherland
https://www.amazon.ca/Alchemy-Curious-Science-Creating-Business-ebook/dp/B071DCWRG3/
Episode 2 - "Online shopping 10% of all retail" isn't the whole story
In this episode we discuss the finer points of market P-Hacking. Using accurate data to bolster a false claim. In this case looking at a figure that shows 10% of all retail commerce is done online. What does that actually mean, and which brick and mortar industries are actually affected more than the 10% claimed?
https://wolfstreet.com/2017/11/17/is-e-commerce-really-crushing-brick-and-mortar-sales/
https://www.worldretailcongress.com/__media/Global_ecommerce_Market_Ranking_2019_001.pdf
https://www.sli-systems.com/blog/top-30-e-commerce-countries-include-7-in-americas.html
Episode 1 - The Art of the Neighbourhood
Starting the discussion for empowering local business owners to improve their neighbourhoods using their unique area and sense of customer appreciation.
The Art of the Neighbourhood Podcast
en-caDecember 07, 2019