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    The DTC Insider

    Welcome to The DTC Insider podcast hosted by entrepreneur, digital marketer, and co-founder of BSR Digital, Brian Roisentul. On this podcast, you will find the best practices for building a successful DTC brand.
    en100 Episodes

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    Episodes (100)

    Skip the Ship, Unlock Cashflow and Scale Globally in Less Time

    Skip the Ship, Unlock Cashflow and Scale Globally in Less Time

    In today's episode of The DTC Insider podcast, Brian Roisentul interviews Izzy Rosenzweig.

    He is a veteran of the DTC industry for over 10 years who gained recognition by launching his first DTC company, Browze, in 2012. Browze, specializing in home and kitchen products, successfully delivered over 2.5 million packages worldwide. After opening his own China-based fulfillment center to improve customer experience, Izzy recognized an opportunity to assist other ecommerce brands with direct shipping to their customers, leading to the birth of Portless.

    With Portless, Izzy aims to revolutionize the e-commerce industry by massively improving cash flow and profit margins through direct fulfillment.

     

    Here's a glimpse of what you'll learn:

    • Common pitfalls in DTC profitability

    • Strategies for improving profitability through logistics

    • Enhancing cash flow through operational efficiencies

    • The critical role of a reliable 3PL provider

    • Understanding Section 321 and its benefits for DTC brands

    • Advice for brands starting manufacturing in China

    • Simplifying international expansion with Portless

    • Future endeavors and growth plans for Portless

     

    Sponsor for this episode:

    This episode is brought to you by minisocial.

    minisocial is a fully-managed solution that partners your brand with high-quality micro influencer creators who produce fully licensed content AND share it with their followers!

    It's the best two-in-one solution out there and there's no wonder it's used by top DTC brands like Olipop, Native, AdoreMe, and Our Place

    Reasons to partner with minisocial?

    👉Fully-licensed content to use on ads, organic social, emails, your website, and beyond! Forever!

    👉 Managed service by industry experts, so you can sit back and relax.

    👉 No long-term commitments, pay per project

    👉 Micro-influencer amplification, get the same reach associated with a traditional influencer push at a cost that is friendly to all budgets

    Check them out and get 15% off your first project!

    The DTC Insider
    enMarch 08, 2024

    This Brand Went Ad-Free on BFCM 2023, and You Won't Believe What Happened

    This Brand Went Ad-Free on BFCM 2023, and You Won't Believe What Happened

    In today's episode of The DTC Insider podcast, Brian Roisentul interviews Michael Huffstetler.

    He’s the founder of Bask Suncare, a brand that empowers people to discover their purpose, get outside, and enjoy life.

    Here's a glimpse of what you'll learn:

    • Background and Company Introduction

    • Genesis of the Business Idea

    • Standing Out in the DTC Landscape

    • Profitability Goals and Strategies

    • Acquisition and Retention Channels

    • Case Studies of Successful Wins

    • Unconventional Move: Turning off Ads on BFCM

    • Cross-Platform Tracking Methods

    • Incorporating Customer Feedback into Product Development

    • Milestones and Achievements

    • Key Success Factors for DTC Brands

     

    Sponsor for this episode...

    This episode is brought to you by BSR Digital.

    BSR Digital helps e-commerce brands that want to scale their business to the next level.

    To learn more about BSR Digital, visit their website or book a call here.

    The DTC Insider
    enMarch 01, 2024

    How This DTC Brand Successfully Entered CVS and Walmart During Its Early Days

    How This DTC Brand Successfully Entered CVS and Walmart During Its Early Days

    In today's episode of The DTC Insider podcast, Brian Roisentul interviews Leeanna Gantt.

    She’s the founder of Tooktake, a company that helps people of all ages get well & stay well with a new & easy way to stick to their medication & supplement routines.

    In this episode...

    • Genesis of the business idea

    • Early presence in CVS & Walmart

    • Challenges and successes in retail

    • Expansion into the Pets space

    • Customer acquisition strategies

    • Encouraging repeat purchases

    • Handling returns: Lessons learned

    • Future plans for Tooktake

     

    Sponsor for this episode...

    This episode is brought to you by BSR Digital.

    BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.

    To learn more about BSR Digital, visit their website or book a call here.

     

    The DTC Insider
    enFebruary 23, 2024

    LinkedIn's "Top E-Commerce Voice" Reveals The #1 Struggle for DTC Brands

    LinkedIn's "Top E-Commerce Voice" Reveals The #1 Struggle for DTC Brands

    Neal Goyal is a DTC Coach for $50m+ Brands at Tapcart, the leading platform that turns your Shopify site into a beautiful mobile app.

    He was recently named “Top e-commerce voice” by LinkedIn, so you’d better listen to what he has to say about the present and future of e-commerce.

    Here’s a glimpse of what you’ll learn:

    • Overview of the DTC space today

    • Key challenges for DTC brands

    • Solutions for overcoming those challenges

    • What you need to know about the latest Gmail and Yahoo updates

    • Advantages of mobile apps for businesses

    • Maximizing mobile app potential beyond retention

    • Why (and how) you should be treating your mobile app users differently

     

    Sponsor for this episode:

    This episode is brought to you by BSR Digital.

    BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.

    To learn more about BSR Digital, visit their website or book a call here.

     

    The DTC Insider
    enFebruary 16, 2024

    4 Key Trends Among Successful Brands

    4 Key Trends Among Successful Brands

    After interviewing a very successful brand, we thought there were many things in common with other successful businesses.

    That's why we wanted to put them together in this episode.

    In this episode...

    • 4 key things successful DTC brands do

    • Traps to avoid along the way

    • The importance of proper processes and small iterations

     

    Sponsor for this episode...

    This episode is brought to you by BSR Digital.

    BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.

    To learn more about BSR Digital, visit their website or book a call here.

    The DTC Insider
    enFebruary 09, 2024

    Build a High-Converting Shopify Store that Drives Profit

    Build a High-Converting Shopify Store that Drives Profit

    On this episode of The DTC Insider podcast, Brian Roisentul interviews Ben Sharf.

    He’s a co-founder at Platter, a platform that helps e-commerce brands build a high-converting Shopify store that drives profit.

    On this episode...

    • What Platter is about and how it helps e-commerce brands

    • Current challenges for DTC brands

    • What DTC brands should focus on to be successful in 2024

    • Best practices to increase AOV, LTV, and CR

     

    Sponsor for this episode...

    This episode is brought to you by Portless.

    Frustrated with cash flow tied up in lengthy inventory shipments from China? Dreading those long 45-60-day waits for your inventory to arrive?

    Portless is the fulfillment game-changer for DTC and e-commerce brands.

    Why Portless?

    • Direct Shipping: From China to customers in just 6 days, covering 55+ countries.

    • Domestic Feel: Custom packaging, local tracking from carriers like USPS and Canada Post.

    • Cost-Effective: Slash those cargo shipping fees. Boost your gross margins by up to 40% (thanks to Section 321)!

    • Cash Flow Positive: No more tied-up cash flow in inventory. Relieve yourself of frozen cash within a couple of days.

    Don't juggle with overstocks, stockouts, or let cash flow suffer. With Portless, enjoy fast 3-5 day replenishments on your most popular items.

     

    The DTC Insider
    enFebruary 02, 2024

    How This Brand Achieves an 80% Completion Rate in Their Quiz Funnel

    How This Brand Achieves an 80% Completion Rate in Their Quiz Funnel

    On this episode of The DTC Insider podcast, Brian Roisentul interviews Carlos Barreto, founder, and Mariana Lee, COO, of Cleverman.

    Learn about their personalized website, effective use of social proof, and daily backend actions contributing to their success.

    On this episode...

    • Introduction to Cleverman and Its Mission

    • Key Components for DTC Success: Product, Offer, Funnel, and Message

    • Cleverman's Unique Website Personalization and Social Proof Strategy

    • Insights from Amazon's Personalization Approach

    • Behind-the-Scenes: Daily Backend Actions for Success

    • Acquisition and Retention Strategies

    • Cross-Platform Effort Tracking

    • Current Challenges for DTC Brands

    • Cleverman's Outlook for 2024

     

    Sponsor for this episode...

    This episode is brought to you by Portless.

    Frustrated with cash flow tied up in lengthy inventory shipments from China? Dreading those long 45-60-day waits for your inventory to arrive?

    Portless is the fulfillment game-changer for DTC and e-commerce brands.

    Why Portless?

    • Direct Shipping: From China to customers in just 6 days, covering 55+ countries.

    • Domestic Feel: Custom packaging, local tracking from carriers like USPS and Canada Post.

    • Cost-Effective: Slash those cargo shipping fees. Boost your gross margins by up to 40% (thanks to Section 321)!

    • Cash Flow Positive: No more tied-up cash flow in inventory. Relieve yourself of frozen cash within a couple of days.

    Don't juggle with overstocks, stockouts, or let cash flow suffer. With Portless, enjoy fast 3-5 day replenishments on your most popular items.

    The DTC Insider
    enJanuary 26, 2024

    6 "Unsexy", But Effective, Actions That Took This Men's Underwear Brand to Success

    6 "Unsexy", But Effective, Actions That Took This Men's Underwear Brand to Success

    Last year, Brian Roisentul interviewed Manmade, a men's underwear brand that stands out in a very competitive industry, dominated by big players.

    In this episode, we'll mention the 6 unconventional strategies they have implemented to succeed.

     

    In this episode...

    • How to stand out as a brand in a very competitive industry

    • Their alternative to using models

    • How do they get real UGC without even paying for it, and with no fancy tool

    • What they do when they call their customers

    • How to get true raving fans for your brand

    • Taking care of your VIP customers

     

    Sponsor for this episode...

    This episode is brought to you by Portless.

    Frustrated with cash flow tied up in lengthy inventory shipments from China? Dreading those long 45-60-day waits for your inventory to arrive?

    Portless is the fulfillment game-changer for DTC and e-commerce brands.

    Why Portless?

    • Direct Shipping: From China to customers in just 6 days, covering 55+ countries.

    • Domestic Feel: Custom packaging, local tracking from carriers like USPS and Canada Post.

    • Cost-Effective: Slash those cargo shipping fees. Boost your gross margins by up to 40% (thanks to Section 321)!

    • Cash Flow Positive: No more tied-up cash flow in inventory. Relieve yourself of frozen cash within a couple of days.

    Don't juggle with overstocks, stockouts, or let cash flow suffer. With Portless, enjoy fast 3-5 day replenishments on your most popular items.

    The DTC Insider
    enJanuary 19, 2024

    Jon Loomer’s Take on the Evolution of Paid Ads and The Importance of Short-form Video

    Jon Loomer’s Take on the Evolution of Paid Ads and The Importance of Short-form Video

    On this episode of The DTC Insider podcast, Brian Roisentul interviews the one and only, Jon Loomer.

    We're sure that almost everyone in the advertising space knows who he is, but if you don’t, he’s the OG on Facebook Ads.

    We recorded an episode a year ago, so we're interested in knowing what changed in 2023 on Meta Ads, what worked, what didn’t, and many other exciting things we’ll discuss today.

     

    On this episode...

    • Joom Loomer's long-form video tips and secrets to publish a video every day of the year.

    • His content creation routine and the best-performing platforms

    • 2023 changes in Meta Ads

    • Favorite Meta Ads' new features

    • How advertising agencies need to evolve in 2024

    • Recommendations for media buyers in 2024

     

    Sponsor for this episode...

    This episode is brought to you by Portless.

    Frustrated with cash flow tied up in lengthy inventory shipments from China? Dreading those long 45-60-day waits for your inventory to arrive?

    Portless is the fulfillment game-changer for DTC and e-commerce brands.

    Why Portless?

    • Direct Shipping: From China to customers in just 6 days, covering 55+ countries.

    • Domestic Feel: Custom packaging, local tracking from carriers like USPS and Canada Post.

    • Cost-Effective: Slash those cargo shipping fees. Boost your gross margins by up to 40% (thanks to Section 321)!

    • Cash Flow Positive: No more tied-up cash flow in inventory. Relieve yourself of frozen cash within a couple of days.

    Don't juggle with overstocks, stockouts, or let cash flow suffer. With Portless, enjoy fast 3-5 day replenishments on your most popular items.

    The DTC Insider
    enJanuary 12, 2024

    8 Things Successful DTC Brands Have in Common

    8 Things Successful DTC Brands Have in Common

    Brian Roisentul has interviewed over 100 successful DTC founders and directors on this podcast.

    In this episode, he talks about the 8 things they have in common and contributed to their success.

     

    On this episode...

    • 8 things these successful brands have in common

    • Why and how you should apply them to your business

     

    Sponsor for this episode...

    This episode is brought to you by BSR Digital.

    BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.

    To learn more about BSR Digital, visit their website or book a call here.

    The DTC Insider
    enJanuary 05, 2024

    3 Ways you can Increase your AOV Right Now

    3 Ways you can Increase your AOV Right Now

    In a tough context, with lower profit margins and higher customer acquisition costs, who wouldn't want to get higher-ticket orders?

    In this episode of The DTC Insider podcast, we'll show you 3 ways to accomplish this.

     

    On this episode...

    • Defining your value ladder

    • 3 strategies to increase your AOV

     

    Sponsor for this episode...

    This episode is brought to you by BSR Digital.

    BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.

    To learn more about BSR Digital, visit their website or book a call here.

    The DTC Insider
    enDecember 29, 2023

    3 Levers To Grow Your Business in 2024

    3 Levers To Grow Your Business in 2024

    For just a moment, forget about your ad account and email marketing strategies.

    And think about the business layer of your DTC brand.

    According to many authors, the 3 levers to grow a business are.

    And in this episode, we'll go over each of them.

     

    In this episode...

    • The 3 levers to grow a business

    • The 4-step framework to take action

     

    Sponsor for this episode...

    This episode is brought to you by BSR Digital.

    BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.

    To learn more about BSR Digital, visit their website or book a call here.

    The DTC Insider
    enDecember 22, 2023

    Key Questions That Will Help You Plan For 2024

    Key Questions That Will Help You Plan For 2024

    The other day I was on a call with a client. And he said there's so much going on in his business.

    Which makes him confused about the next steps he should take.

    So, I told him about these key questions, and he was amazed at how helpful they were.

     

    In this episode...

    👉 How To Plan A Business You REALLY Want to Work Inthe Blank Page
    👉 Key Questions That Will Help You Get Off

     


    Sponsor for this episode...

    This episode is brought to you by BSR Digital.

    BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.

    To learn more about BSR Digital:
    👉 Visit their website: https://www.bsrdigital.com/
    👉 Book a call: https://calendly.com/brianroisentul/discovery-cal

    The DTC Insider
    enDecember 15, 2023

    4 Things Media Buyers Could Start Doing Today to Add More Value

    4 Things Media Buyers Could Start Doing Today to Add More Value
    How much do you think the media buyer's role has evolved lately?
     
    After all, media buyers shouldn't ONLY be the go-to people for implementing and optimizing ad campaigns.
     
    The media buying role is changing FAST. And if they don't adapt, they will really struggle to add value in the near future.
     
    Fortunately, there are 4 things media buyers could start doing today to add more value to their clients.
     
    In this episode... 
    • The evolution of media buying
    • How new technology and changes in the advertising industry affected their roles
    • 4 things media buyers can start doing today to add more value

     

    Sponsor for this episode...

    This episode is brought to you by BSR Digital.
     
    BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.
     
    To learn more about BSR Digital, visit their website or book a call here.

     

    The DTC Insider
    enDecember 08, 2023

    Black Friday and Cyber Monday Are Over. What's Next?

    Black Friday and Cyber Monday Are Over. What's Next?

    If you think the year is over. Think again.

    Even though the peak season is indeed over for many brands, there are still some things you can leverage before the year ends.

    In this episode of The DTC Insider podcast, Brian Roisentul and Florencia Kolyvakis go through them.

     

    In this episode...

    👉 Record-high Black Friday-Cyber Monday sales for Shopify merchants
    👉 What can DTC brands focus on before the year ends?


    For more episodes of The DTC Insider podcast, head on over to http://www.thedtcinsider.com/

     

    Sponsor for this episode...


    This episode is brought to you by BSR Digital.
     
    BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing. 
     
    To learn more about BSR Digital:
    👉 Visit their website: https://www.bsrdigital.com/
    👉 Book a call: https://calendly.com/brianroisentul/discovery-call-30min

    The DTC Insider
    enDecember 01, 2023

    Last-Minute Checklist for Black Friday

    Last-Minute Checklist for Black Friday
    Today is the day. Black Friday is here!
     
    It's the day brands have been waiting the whole year.
     
    And since we know that today the attention of e-commerce brands and marketers will be all over the place, we'll just keep this one short & sweet with a last-minute Black Friday Checklist.
     
    In this episode...
     
    • Last-minute checklist for Black Friday
     
    Sponsor for this episode...
     
    This episode is brought to you by BSR Digital.
     
    BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.
     
    To learn more about BSR Digital, visit their website or book a call here.
    The DTC Insider
    enNovember 24, 2023

    Countdown to Black Friday: E-Commerce News Flash

    Countdown to Black Friday: E-Commerce News Flash
    Black Friday is only 1 week away!
     
    In this episode of The DTC Insider podcast, Florencia Kolyvakis and Brian Roisentul discuss the latest news in the e-commerce space and how brands can leverage them.
     
    In this episode...
    • Shop Amazon Directly from Facebook & Instagram Ads
    • Meta's New Flexible Ad Creative Format
    • 4-step formula many successful brands have used to build customer loyalty

     

    Sponsor for this episode...

    This episode is brought to you by BSR Digital.
     
    BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.
     
    To learn more about BSR Digital, visit their website or book a call here.
    The DTC Insider
    enNovember 17, 2023

    How to Leverage Paid Ads & Email Marketing in Q4

    How to Leverage Paid Ads & Email Marketing in Q4
    We continue with the episode series on tips to make the most out of this commercial season.
     
    In this one, Florencia Kolyvakis and Brian Roisentul discuss tactical tips for brands to leverage paid ads and email marketing.
     
    In this episode...
     
    • Paid ads strategy for Black Friday
    • Email marketing strategy for Black Friday
    • What your audience is expecting to hear from you on each channel
    • Getting orders through email flows even if you don't promote any product
    • How we structure ad campaigns for BF on Meta and Google Ads
     
    Sponsor for this episode...
     
    This episode is brought to you by BSR Digital.
     
    BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.
     
    To learn more about BSR Digital, visit their website or book a call here.
    The DTC Insider
    enNovember 10, 2023

    Getting Ready for Black Friday

    Getting Ready for Black Friday
    We're only a few weeks away from Black Friday!

    That's why in this episode, Florencia Kolyvakis and Brian Roisentul discuss how brands can get ready.
     
     
     
    In this episode...
    • Meta's Budget Scheduling Feature
    • Shopify Report on Holiday Shoppers
    • Holiday Shopper Purchase Timing and Spending Habits
    • Q4 Planning
    • Importance of 90-Day Roadmaps
    • Planning Budgets and Funnels
     
    Sponsor for this episode...
     
    This episode is brought to you by BSR Digital.
     
    BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.
     
    To learn more about BSR Digital, visit their website or book a call here.
    The DTC Insider
    enNovember 03, 2023

    How To Capture More Email Addresses For Black Friday

    How To Capture More Email Addresses For Black Friday
    In this episode, we dive into the world of e-commerce email marketing with Adam Robinson, the founder of Retention.com.
     
    We'll explore how to effectively use email marketing for your e-commerce business and address some of the latest changes and challenges brought about by iOS updates and tracking solutions.

    In this episode...

    • What is Retention.com?
    • How Does It Work?
    • The iOS 14 Impact on E-commerce Email Marketing
    • Navigating iOS 17 Updates with Retention.com
    • Klaviyo's Tracking Evolution and Its Significance
    • Benefits for Shopify Merchants
    • Preparing for Black Friday in Email Marketing
    • Timing Black Friday Email Campaigns

     

    Sponsor for this episode...

    This episode is brought to you by BSR Digital.
     
    BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.
     
    To learn more about BSR Digital, visit their website or book a call here.
    The DTC Insider
    enOctober 27, 2023
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