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    The DTC Insider

    Welcome to The DTC Insider podcast hosted by entrepreneur, digital marketer, and co-founder of BSR Digital, Brian Roisentul. On this podcast, you will find the best practices for building a successful DTC brand.
    en100 Episodes

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    Episodes (100)

    From Startup to Shark Tank in Only 1 Year

    From Startup to Shark Tank in Only 1 Year
    In this episode, we talked to Scott Brown and Tim Swindle, founders of PaddleSmash.
     
    They dive into the fascinating journey of PaddleSmash and explore various aspects of their business, including how they went viral on TikTok, their presence in 3 big retail stores, and the valuable lessons they learned from their experience on Shark Tank.
     
    In this episode...
    • What's PaddleSmash About
    • Idea Generation and Validation Process
    • TikTok Virality
    • Shark Tank Experience
    • Customer Acquisition Channels
    • Lessons from their experience with big retail stores

     

    Sponsor for this episode...

     

    This episode is brought to you by BSR Digital.
     
    BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.
     
    To learn more about BSR Digital, visit their website or book a call here.
    The DTC Insider
    enOctober 20, 2023

    Leveraging Multiple Online & Offline Channels to Grow a Lingerie Brand

    Leveraging Multiple Online & Offline Channels to Grow a Lingerie Brand
    In this episode of The DTC Insider podcast, I had the pleasure of speaking with Joline Nehoray Nazarian, the co-founder of Beverly Hills Lingerie.
     

    In this episode...

    • Landing in the Top 3% of Shopify Stores
    • Working Relationship with her Sister
    • Acquisition and Retention Channels and Strategies
    • The Power of Community and Close Support
    • Offline Marketing Strategies
    • PR Efforts
    • Influencer Marketing
    • Success Factors for DTC Brands
    • Preparing for Black Friday in E-Commerce

     

    Sponsor for this episode...

    This episode is brought to you by BSR Digital.
     
    BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.
     
    To learn more about BSR Digital, visit their website or book a call here.
    The DTC Insider
    enOctober 13, 2023

    Simplifying E-commerce Operations & What Nobody Tells You About Black Friday

    Simplifying E-commerce Operations & What Nobody Tells You About Black Friday
    Alon Partuk is the founder of Apricoat and Octup.
     
    In this episode, he’ll share his unique perspective as the founder of both a DTC brand and a tech company in the e-commerce space. 

    In this episode...

    • Exploring the Challenges of Tech Companies and DTC Brands
    • Decoding the Essentials for Thriving DTC Brands
    • The Story and Purpose of Octup
    • Understanding the Benefits Octup Offers to Brands
    • Spotlight on Octup's Most Beloved Feature
    • Tips for Black Friday
    • Apricoat's Winning Channels and Customer Acquisition & Retention Strategies

     

    Sponsor for this episode...

     

    This episode is brought to you by BSR Digital.

     
    BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.
     
    To learn more about BSR Digital, visit their website or book a call here.
    The DTC Insider
    enOctober 06, 2023

    How To Build Loyal Customers That Stay For Life

    How To Build Loyal Customers That Stay For Life
    Matthew Barnett is the CEO and head of product for Bonjoro; a loyalty platform for building loyal customers that stay for life with over 50k happy customers.

    This episode originally aired on Nov 11th, 2022. So, if you didn't listen to it, now it's a great time to do it!

    In this episode...

    • Matthews's background
    • About Bonjoro
    • What "loyalty" means
    • Map out the customer journey
    • How to make your customers come back
    • How to build high performing teams
    • Tips for the BFCM
    The DTC Insider
    enSeptember 29, 2023

    Email Marketing Tips For This Holiday Season

    Email Marketing Tips For This Holiday Season
    This episode originally aired on Oct 14th, 2022. So, if you didn't listen to it, now it's a great time to do it!
     
    Charles "Chuck" Melber kicked his career off in the early days of e-commerce selling skateboards, sunglasses, and more. Facebook ads were barely a thing at the time, and it was all about community building. He then spent a few years working in and studying User Experience and Interaction Design. During that time he was privileged to consult on projects with companies like GoPro, Mozilla, and LG.
     
    In this episode...
     
    Email Marketing is always a powerful channel to leverage, and even more during this time of the year. If you're looking for some ideas to implement, this episode is for you, as Brian Roisentul interviews Chuck Melber to discuss email marketing tips for this holiday season.
    The DTC Insider
    enSeptember 22, 2023

    Supplement Brand Bootstrapped $10,000 and Built It Into Sales of $30 Million in Three Years

    Supplement Brand Bootstrapped $10,000 and Built It Into Sales of $30 Million in Three Years
    This episode of The DTC Insider podcast originally aired on May 27th, 2022. So, if you didn't listen to it, this is a great time to do it!

    Ronak Shah is the Co-founder and CEO of Obvi, a collagen-fortified health and wellness brand. Obvi was founded by three friends and bootstrapped $10,000 into $30 million in sales in less than three years. Ronak is a strategic thinker and senior leader who creatively uses technology, marketing, strategy, and analytics to support innovation and revenue-generating business goals. He is also a Co-founder of Ghost3Media, a marketing agency.

    In this episode…

    Would you have your customers decide which products your company should produce and sell? Would you let them be the drivers of your business success? 

    To build a successful brand, you have to sell products that your customers actually want. This makes you stand out and differentiates you from your competitors. It also helps you build a sustainable legacy brand that stands the test of time. But how can you know what your customers want? According to Ronak Shah, it's very simple — just ask them.

    In this episode of The DTC Insider podcast, Brian Roisentul interviews Ronak Shah, the Co-founder and CEO of Obvi, about the strategies he used bootstrapping his company to $30 million in sales in under three years. Ronak talks about the importance of listening to and serving a target group of customers, the value of having business partners and working around a vision, and Obvi's unique hiring strategies.

    The DTC Insider
    enSeptember 15, 2023

    Lessons From Raising $2.5m in Venture Capital

    Lessons From Raising $2.5m in Venture Capital
    Varun Bhanot is the Co-founder & CEO of MAGIC AI.
     
    MAGIC is the UK's first AI Personal Trainer and was founded in 2021 in the South East. After an extensive period of R&D, MAGIC announced their $2.5m venture capital round in July 2023 led by Fasanara Capital.
     
    In this episode...
     
    • The Odyssey of Building a Complex Product
    • Cracking the Code for Product Validation: Finding the First 50 Customers
    • Navigating the Funding Landscape
    • Journey to the Heart of Manufacturing in China
    • Why Retail is Such an Important Channel For Them
    • The Intricacies of Paid Ads and Extended Consideration Periods
    • Influencers and Ambassadors in the MAGIC AI Universe
     
    Sponsor for this episode...
     
    This episode is brought to you by BSR Digital.
     
    BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.
     
    To learn more about BSR Digital, visit their website or book a call here.
     
    The DTC Insider
    enSeptember 08, 2023

    How Frost Buddy Went From $0 to $30M in Under 3 Years

    How Frost Buddy Went From $0 to $30M in Under 3 Years
    Brock Mammoser is the founder of Frost Buddy, one of the fastest-growing drinkware brands in the world right now.
     
    He and his brother went from 0-$30M in under 3 years through digital marketing with Meta, Google, and TikTok, among other channels.

    In this episode...

    • Introducing Frost Buddy's Vision
    • Cracking the Code to $30M Success
    • Mastering Acquisition and Retention Strategies
    • Decoding Multichannel Tracking
    • Frost Buddy's Community Ecosystem
    • The Viral Phenomenon on TikTok
    • Crafting Effective Ad Creatives
    • Shopify Apps That Enhance Business
    • Essentials for DTC Success

     

    Sponsor for this episode...

    This episode is brought to you by BSR Digital.
     
    BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.
     
    To learn more about BSR Digital, visit their website or book a call here.
    The DTC Insider
    enSeptember 01, 2023

    This DTC Brand Reopened and Prospered After Learning from Past Mistakes

    This DTC Brand Reopened and Prospered After Learning from Past Mistakes
    Seun Olubodun is the founder of Duke & Winston, a company that’s building the only dedicated product, content & lifestyle brand dedicated to the iconic English Bulldog & bulldog lovers worldwide.
     
    In this episode, he will do a deep dive into his story, which is full of emotions and lessons learned.
     
    In this episode...
     
    • A Candid Journey Through Highs and Lows
    • Entrepreneurship's Toll on Mental Health
    • Reflecting on Common Entrepreneurial Struggles
    • The Paradoxes of Leadership Traits
    • Turbulence Between Successes and Failures
    • Lessons from Seun's Path

     

    Sponsor for this episode...

    This episode is brought to you by BSR Digital.
     
    BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.
     
    To learn more about BSR Digital, visit their website or book a call here.

     

    The DTC Insider
    enAugust 25, 2023

    From Aerospace Engineer to DTC Founder

    From Aerospace Engineer to DTC Founder
    Ryan Gresh is the founder of The Feel Good Lab, a maker of plant-based pain relief and recovery products that were developed in his family's pharmacy.
     
    Before starting The Feel Good Lab, Ryan was an aerospace engineer designing helicopters and jet engines but left that career to take the innovations from the family business and turn them into a worldwide DTC brand.

     

    In this episode...


    👉 A Family-Inspired Venture
    👉 Navigating the DTC Roller Coaster
    👉 Customer Empowerment Through Success Stories
    👉 Key Lessons That Resonate
    👉 Building the Winning Team Dynamic
    👉 The Unconventional Path of Fundraising
    👉 Legal Lessons
    👉 Evolution of Today's Entrepreneur
    👉 Entering Retail Amidst the Pandemic
    👉 Empowering Customer Support
    👉 The Power of Raving Fans

    For more episodes of The DTC Insider podcast, head on over to http://www.thedtcinsider.com/

     

    Sponsor for this episode...
     
    BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing. 
     
    To learn more about BSR Digital:
    👉 Visit their website: https://www.bsrdigital.com/
    👉 Book a call: https://calendly.com/brianroisentul/discovery-call-30min

    The DTC Insider
    enAugust 18, 2023

    Give Up Your Stuff, Not Your Dream

    Give Up Your Stuff, Not Your Dream
    In this inspiring episode, we sit down with Jules Weldon and Stacey Pierce, the remarkable minds behind OMEGear, to explore the incredible journey of their innovative brand.

    In this episode...

    • The Story of OMEGear
    • Lessons from the Innovation Process
    • Validating the Idea
    • Going All-In on the Business
    • Navigating Challenges: Former Partners, Manufacturers, and COVID
    • Lessons from Traveling the US in an RV for 2 Years
    • Successfully Funded on Kickstarter
    • Winning a National TV Show: Preparation and Pitching Live
    • Overcoming Adversity
    • The Future of OMEGear
     
    Sponsor for this episode...
     
    This episode is brought to you by BSR Digital.
     
    BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.
     
    To learn more about BSR Digital, visit their website or book a call here.
    The DTC Insider
    enAugust 11, 2023

    How Pura Vida Leverages CX for Business Growth

    How Pura Vida Leverages CX for Business Growth
    In this episode, we sit down with Dan Brady, Customer Success Manager at Pura Vida Bracelets, to delve into the intriguing world of customer experience (CX) and the similarities between sports and business culture.
     
    In this episode...
     
    • The Winning Culture: Sport & Business
    • Advocating for Outsourcing CX
    • The Shifting Perspective on CX
    • Leveraging CX for Business Growth
    • Customer Success vs. Customer Support
    • The Impact of Subscription Models on CX
     
    Sponsor for this episode...
     
    This episode is brought to you by BSR Digital.
     
    BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.
     
    To learn more about BSR Digital, visit their website or book a call here.
    The DTC Insider
    enAugust 04, 2023

    Why Having A Clear Mission Helps Create A Successful Brand

    Why Having A Clear Mission Helps Create A Successful Brand
    In this episode, we sit down with Nathan Hodge, the CEO of Raaka Chocolate, to uncover the fascinating journey behind the brand.
     
    Nathan shares his motivations for starting Raaka Chocolate and how having a clear mission has been pivotal in their success. We delve into the cocoa trade through the lens of transparency and the commodity market, shedding light on Raaka Chocolate's commitment to ethical sourcing.
     
    In this episode...
     
    • The Birth of Raaka Chocolate
    • The Power of a Clear Mission
    • First-Party Data: Unveiling Insights
    • Fostering Customer Loyalty
    • Multi-Channel Product Strategy
     
    Sponsor for this episode...
     
    This episode is brought to you by BSR Digital.
     
    BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.
     
    To learn more about BSR Digital, visit their website or book a call here.
    The DTC Insider
    enJuly 28, 2023

    How Authentically American Became the Brand of Choice for Fortune 500 Companies

    How Authentically American Became the Brand of Choice for Fortune 500 Companies
    The DTC Insider
    enJuly 21, 2023

    How To Properly Forecast The Inventory You’ll Need For Your Business

    How To Properly Forecast The Inventory You’ll Need For Your Business
    David Ferree is the Co-founder and CEO of Anson Belt & Buckle. Anson Belt has done over 30+ million dollars in direct-to-consumer sales of belts, just belts, all online. He has been in e-commerce for going on 15 years and has built the business alongside his father after discovering the concept in 2006. Anson Belt made Inc.5000 Fastest growing privately owned companies 3 years in a row, the lowest being #589.
     
    In this episode...
     
    • Unraveling the Creative Process Behind the Idea
    • Reflecting on the Last BFCM: Triumphs, Challenges, and Lessons Learned
    • Forecasting Inventory: Navigating the Art of Predicting Business Needs
    • Exploring the Advantages of Selling Only One Type of Product
    • The Decision to Stick with Belts or Venture into Complementary Products
    • Insights and Advice for DTC Founders in Challenging Times
    • Strategies for Acquisition & Retention: Unveiling What's Working in Customer Growth and Loyalty
    • Why Answering Customer Calls as Anson Belt Enhances Business

     

    Sponsor for this episode...

    This episode is brought to you by BSR Digital.
     
    BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.
     
    To learn more about BSR Digital, visit their website or book a call here.
    The DTC Insider
    enJuly 14, 2023

    How This Underwear Brand Took Customer Loyalty To The Next Level

    How This Underwear Brand Took Customer Loyalty To The Next Level
    Anthony Ciavirella is the Co-Founder at Manmade. Along with his 3 best friends and co-founders, they left the financial industry to pursue a problem they all had: terrible underwear. From underwear, socks, t-shirts, and soap, their mission is to provide men with quality essentials men need, without the BS they don't.

    In this episode...

    •  How the Co-Founders Decided on a Business Idea
    • Mastering the Art of Efficient Production
    • Manmade's Go-to-Market Strategy
    • Partnership of 4: The Power of Collaboration and Shared Vision
    • Unique Value Propositions that Set Them Apart
    • Key Metrics for Success
    • Main Channels for Customer Acquisition and Retention
    • Handwritten Cards for Each Order with Customized Messages
    • Regularly Connecting with and Nurturing VIP Customers
    • Responding to Every Comment and Amplifying Customer Experiences
    • Customer Acquisition and Retention: Strategies for Sustainable Growth
    • Shifting Focus From ROAS to LTV - Measuring Long-Term Customer Value
    • Celebrating Wins and Learning from Losses: Reflecting on Successes and Challenges

    Sponsor for this episode...

    This episode is brought to you by BSR Digital.
     
    BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.
     
    To learn more about BSR Digital, visit their website or book a call here.
    The DTC Insider
    enJuly 07, 2023

    From Almost Bankruptcy To Success In Under 3 Years

    From Almost Bankruptcy To Success In Under 3 Years
    Dario Markovic is the CEO of EricJavits since 2020, the company he saved, increasing overall revenue by 400% in 2 1/2 Years.

    In this episode...

    • From the Brink of Bankruptcy in 2020 to Thriving Through Online Sales
    • Paving the Path to Recovery and Success
    • The Company's Transformation from B2B Dominance to Adapting to Changing Market Dynamics
    • Embracing the Convergence of Paid Ads, SEO, and Affiliate Marketing for Unparalleled Growth
    • Decoding the Importance of CPA/ROAS vs. CAC/LTV and Understanding the Contribution of Each Channel

    Sponsor for this episode...

    This episode is brought to you by BSR Digital.
     
    BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.
     
    To learn more about BSR Digital, visit their website or book a call here.
    The DTC Insider
    enJune 30, 2023

    Mastering Niches, Transitioning Strategies, and Staying Focused

    Mastering Niches, Transitioning Strategies, and Staying Focused
    Zach Frantz is a serial entrepreneur who started his first business at the tender age of 9 years old.
     
    Since then he has started multiple businesses and is now the founder of Wildland Coffee where he is changing the coffee game for everyone who is traveling and spending time outdoors.

    In this episode...

    • The Power of Niching Down
    • Navigating the Transition from DTC to B2B
    • Insights Into Effectively Running a One-Man Business
    • Leveraging Virtual Assistants for Business Success
    • In-House Manufacturing: Simplicity and Affordability
    • Staying Objective And Avoiding Visionary Blindness

     

    Sponsor for this episode...

    This episode is brought to you by BSR Digital.
     
    BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.
     
    To learn more about BSR Digital, visit their website or book a call here.
    The DTC Insider
    enJune 23, 2023

    When Sustainability Meets Innovation: A Conversation with Cake's Founder

    When Sustainability Meets Innovation: A Conversation with Cake's Founder
    Stefan Ytterbon is the founder of electric-motorbike manufacturer Cake. A seasoned entrepreneur who refined his skills with the creation and development of POC, a brand specializing in protective gear for adventure sports, Stefan has led Cake since 2016.
     
    Cake’s ground-breaking bikes delight design aficionados while offering a path toward a more sustainable future.
     
    In this episode...
     
    • Unveiling the Core Values that Shaped Cake's Vision
    • Overcoming the Challenges of Selling Premium Bikes Online
    • How Cake is Redefining Eco-Friendly Mobility
    • Exploring Cake's Revolutionary Approach to Electric Bikes
    • Unleashing the Anticipation Behind Cake's Sustainable Innovation

     

    Sponsor for this episode...

    This episode is brought to you by BSR Digital.
     
    BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.
     
    To learn more about BSR Digital, visit their website or book a call here.
    The DTC Insider
    enJune 16, 2023

    How To Predict The Perfect Price For Every Product

    How To Predict The Perfect Price For Every Product
    Chad Rubin leads Profasee's operations and oversees its strategy. He often speaks about e-commerce, amazon, and leveraging AI strategies on webinars and conferences worldwide.
     
    He's also the author of the Amazon bestseller, Cheaper, Easier Direct. Prior to Profasee, he founded Think Crucial and co-founded Skubana and the Prosper Show.
     
    In this episode...
    • Skubana Acquisition and Rebooting Post Exit
    • Turning Around his Ecommerce Business, Think Crucial
    • The Fallacy of Managing PPC Spend to ACOS
    • The Art and Science of Pricing
    • SAAS Mistakes and Learning Lessons from Skubana (Post Mortem)
    Sponsor for this episode...
     
    This episode is brought to you by BSR Digital.
     
    BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.
     
    To learn more about BSR Digital, visit their website or book a call here.
    The DTC Insider
    enJune 09, 2023
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